Media Capabilities

Airport Advertising

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120+ Domestic and International
In-Flight Advertising

ADVERTISE IN-FLIGHT

45+ Airline Carriers

Call us today at (213) 342-1760 or Email us at hello@theairport.org

Quickly and easily get pricing and availability on advertising products onboard 45 airline carriers and 120 airports worldwide.

AIRPORT ADVERTISING OPPORTUNITIES

DIGITAL, MOBILE, AND STATIC

Airport WiFi Sponsorship Advertising

Airport WiFi Sponsorship

Smartphones, Tablets and Laptops

Airport Baggage Claim Network

Baggage Claim Network

:10 Second Spots

Airport Advertising Banners

Banners

Tension Fabric Displays

Business Network

Vertical Eye-Level Displays

Executive Club Lounges

Video, Static, Exhibits and Product Sampling.

Digital Screens

:08 and :10 Second Spots

Airport Digital Spectacular Advertising Displays

Digital Spectaculars

:08 and :10 Second Spots

Airport Dioramas

Dioramas

Wall Lightbox

Outdoor Airport Advertising Signage

Outdoor Signage

Billboards and External Banners

Security Tray Bins in Airport TSA

Security Tray Bins

TSA Security Area

Airport Spectacular Advertising Displays

Spectaculars

Wall Lightboxes

Airport Wall Advertising Wraps

Wall Wraps

Large Format Wall Signage

IN-FLIGHT ADVERTISING OPPORTUNITIES

DIGITAL, MOBILE, PRINT, STATIC, AND VIDEO

:30, :60, :90 Seconds Video

Seatback, Overhead and Handheld Devices

Aircraft Wrap

Exterior Plane Advertising

In-Flight Magazines

Full Page, Half Page, Quarter Page and Cover.

Long Form Video

On-Demand Content

Must Watch Roadblock Spot

The Most-Captive In-Flight Advertising

Onboard WiFi Sponsorship

Handheld Devices and Laptops

In-Flight Video Advertising

Overhead Bins

Advertising Wraps

Onboard Product Sampling Advertising

Product Sampling

Onboard Sampling

In-Flight Seatback Inserts

Seatback Inserts

Brochures and Flyers

In-Flight Tablet Advertising

Tablet Advertising

Business and First Class Passengers

Ticket Jacket and Boarding Pass Advertising

Ticket Jackets & Boarding

On Select Airlines

In-Flight Advertising on Table Trays

Table Trays

On Select Airlines

TOP 10 BUSIEST DOMESTIC AIRPORTS

ACCORDING TO ACI

Atlanta ATL Airport

Atlanta - ATL

Hartsfield–Jackson Atlanta International Airport

Charlotte CLT Airport

Charlotte - CLT

Charlotte Douglas International Airport

Chicago O'Hare ORD Airport

Chicago - ORD

O'Hare International Airport

Dallas DFW Airport

Dallas - DFW

Dallas/Fort Worth International Airport

Denver DEN Airport

Denver - DEN

Denver International Airport

New York JFK Airport

New York- JFK

John F. Kennedy International Airport

Las Vegas LAS Airport

Las Vegas - LAS

McCarran International Airport

Los Angeles LAX Airport

Los Angeles - LAX

Los Angeles International Airport

Phoenix PHX Airport

Phoenix - PHX

Phoenix Sky Harbor International Airport

San Francisco SFO Airport

San Francisco - SFO

San Francisco International Airport

Domestic Aiirport Advertising

Domestic Airports

Baltimore, Houston, Washington DC, and more.

International Airport Advertising

International Airports

Paris, London, Tokyo, Hong Kong, and more.

TOP 50 AIRPORTS BY TRAFFIC (ACI)

City/State

Airport Code

Total Annual Passengers

Atlanta, GA

ATL

 101,491,106

Chicago, IL

ORD

 76,949,504

Los Angeles, CA

LAX

 74,937,004

Dallas/Fort Worth, TX

DFW

 64,074,762

New York, NY

JFK

 56,827,154

Denver, CO

DEN

 54,014,502

San Francisco, CA

SFO

 50,057,887

Las Vegas, NV

LAS

 45,443,900

Charlotte, NC

CLT

 44,876,627

Miami, FL

MIA

 44,350,247

Phoenix, AZ

PHX

 44,003,840

Houston, TX

IAH

 43,023,224

Seattle, WA

SEA

 42,340,537

Toronto, ON

YYZ

 41,036,847

Orlando, FL

MCO

 38,727,749

Newark, NJ

EWR

 37,494,704

Minneapolis, MN

MSP

 36,582,854

Boston, MA

BOS

 33,515,905

Detroit, MI

DTW

 33,440,112

Philadelphia, PA

PHL

 31,444,403

New York, NY

LGA

 28,437,668

Fort Lauderdale, FL

FLL

 26,941,671

Baltimore, MD

BWI

 23,823,532

Washington, DC

DCA

 23,012,191

Chicago, IL

MDW

 22,221,499

Salt Lake City, UT

SLC

 22 152 498

Washington, DC

IAD

 21 498 902

Vancouver, BC

YVR

 20,486,935

San Diego, CA

SAN

 20,081,258

Honolulu, HI

HNL

 19,869,707

Tampa, FL

TPA

 18,815,425

Portland, OR

PDX

 16,850,952

Montreal, QC

YUL

 15,511,116

Calgary, AB

YYC

 15,475,759

Dallas, TX

DAL

 14,497,498

St Louis, MO

STL

 12,752,331

Houston, TX

HOU

 12,163,344

Austin, TX

AUS

 11,897,959

Nashville, TN

BNA

 11,673,633

Oakland, CA

OAK

 11,205,063

New Orleans, LA

MSY

 10,868,827

Kansas City, MO

MCI

 10,472,461

Santa Ana, CA

SNA

 10,180,258

Raleigh-Durham, NC

RDU

 9,943,331

San Jose, CA

SJC

 9,799,427

Sacramento CA

SMF

 9,609,880

San Antonio, TX

SAT

 8,507,459

Fort Myers, FL

RSW

 8,371,801

Pittsburgh, PA

PIT

 8,128,187

Cleveland, OH

CLE

 8,117,899

Is China Opening Up In-Flight Wi-Fi Advertising?


Posted: August 19, 2016

For those brands interested in marketing to Chinese flyers, options are fairly limited. In-flight advertising to this point has been restricted to video ads, product placement and in-flight magazine advertising. That’s all about to change, though.

As soon as the end of 2016, a new legislation will allow electronic devices to be used on board Chinese airlines should be approved. If this amendment is passed, travelers across China will have access to Wi-Fi while flying aboard one of the more than four dozen Chinese airlines. These changes open up a whole new world of advertising possibilities for both international and Chinese companies.

Big Changes in China

Thanks to recent economic changes in China, classes are beginning to emerge and with them, new buying power. More and more people are finding themselves with money to spend on anything, as the country shifts and changes. This can be seen in travel, in particular. As the new Chinese rich expand their horizons, more and more brands are also striving to reach them. It’s the perfect time to establish brand placement in the country.

For now, most airplane promotion is done through in-flight video advertising, but should electronic devices be permitted on board during the flight, a whole new world of publicity will open up. In-flight Wi-Fi advertising will also be available, allowing brands to reach millions more people. The captive audience on a plane has proven to be very profitable for a range of advertisers around the world and now it looks like China will also be open to these changes.

Zhang Chi, deputy director at one of China’s largest airlines, says, “From a business perspective, we definitely hope there’ll be a breakthrough in the policy review. While I let passengers browse the Internet for free, I can at the same time profit from advertisement and on-board shopping.”

Should mobile devices be permitted on airlines, in-flight Wi-Fi advertising opportunities will multiply drastically. However, airlines throughout China are adding Wi-Fi options to their aircraft to attract more customers. It’s a crowded market and the airlines must stay competitive in order to stay ahead. Surveys have shown that 90% of Chinese travelers prefer airlines offering Wi-Fi on-board and over half of these passengers are happy to pay for the increase in service. Airlines are catering to this class of traveler by using better technology, which, in turn, benefits advertisers, as well as passengers.

Tapping Into Global In-Flight E-Commerce

Around the world, Internet connectivity is a big part of the traveling world. Nearly 75% of seat miles in the United States include Internet and 78% of U.S. airlines offer connectivity of some kind. In China, just 23% of airlines include connectivity and it is often limited to just a few people and only a handful of actual aircraft.

While aboard the plane, passengers can be exposed multiple times to the same products and services. The ability to repeatedly present a product, in a variety of media, allows brands to make a lasting impression. In addition, when someone sees an ad on their smartphone, they’re more likely to make a purchase right then. The ability to reach passengers with in-flight Wi-Fi advertising means more sales and bigger ROI.

By the end of 2016, it’s quite likely that China will join the ranks of the modern world and offer smartphone access on-board. This could easily change the face of advertising in China, particularly when it comes to in-flight video advertising and Wi-Fi promotions.

American Airlines Increases In-Flight Video Advertising Opportunities


Posted: August 17, 2016
American Airlines In-Flight Video Advertising

Source: American Airlines

In-flight entertainment has improved greatly over the years, giving advertisers more and more opportunities for in-flight video advertising. Seat back screens have given passengers a chance to avoid boredom on long flights, but traditionally, the options for economy class travelers on domestic flights has been fairly limited.

Domestic travelers will now have full access to in-flight entertainment, even while flying within the country on several airlines. American Airlines recently announced their decision to provide free video entertainment to their economy class passengers on domestic flights. As more technology is added to airplanes, people are able to access a variety programs and can choose what they want to watch, as opposed to what is being shown to the entire plane.

According to American Airline’s Vice President of Global Marketing, Fernand Fernandez, “American is further investing in and personalizing how our customers travel by giving them the most in-flight entertainment options onboard our aircraft.”

These changes mean that it will be possible to reach even more frequent flyers and even occasional travelers with in-flight video advertising. Previously, in-flight magazine advertising was most accessible to those wishing to promote on domestic flights, so the chance to be more visible has many brands excited.

With American on board, other airlines are sure to follow suite and advertisers can expect to see even more opportunities to get their products in front of rapt audiences. With nothing else to do on an airplane, consumers are the perfect audience and tend to make full use of any seat back screens available to them. It’s a growing opportunity as airlines are adding seat back entertainment to more and more of their aircraft. American currently offers 280 aircraft with the technology and is continuing to update older aircraft.

Even aircraft without the option of an individual screens may offer Wi-Fi and a special app to allow customers to view the content available on the plane. This offers even more options for in-flight video advertising and allows passengers to click through to websites as they view, making in-flight advertising an excellent option for any brand.

United Airlines Impresses Customers While Promoting Brands


Posted: August 15, 2016

United Airlines In-Flight Advertising
Source: Facebook

United Airlines recently took in-flight advertising to a whole new level. In honor of the 2016 Summer Olympics in Rio, the airline partnered with Tribeca Film Festival to surprise passengers with a movie premiere. Passengers flying from New York to Chicago were treated to the screening of a new documentary called Destination: Team USA. It was the ideal method of promoting several brands while impressing those on the flight.

Seat-back entertainment is nothing new, but this method of partnering with companies to present unique content certainly is. United turned it into a full-blown in-flight advertising opportunity, complete with snacks provided by Garrett Popcorn. Other brands that took full advantage of the in-flight video advertising included Team USA and United Airlines.

Why In-Flight Advertising Works

The publicity that United Airlines created had a far greater impact than a similar event on the ground would have had and for some very particular reasons. Passengers on a plane are in the perfect position to learn about new products and services. They’re sitting for several hours, after having already spent hours in the airport, so any kind of entertainment will be welcomed.

Seat back entertainment is the main way passengers divert their attention on flights, so this means that in-flight video advertising will reach a captive audience. When an ad appears on the seat back video screen, it’s often viewed with rapt attention. On a plane, people are far less likely to change the channel or do something else while an ad is playing, simply because there isn’t anything else to do. When the ad is interesting, eye-catching and entertaining, it will be even better received.

More and more brands are working to become known and in-flight promotions are the perfect way to get noticed. Not only are influential business travelers and frequent flyers on board these planes every single day, providing a focused audience that numbers in the hundreds of thousands, but they are also open to new things. Studies have shown that travelers in general are more open-minded and willing to try new products and services, so this is the ideal way to reach a highly targeted market.

With United, the unveiling of a unique film wasn’t the only thing that made their promotion special. It was the fact that it was focused around an event and topic that pretty much everyone in the world is focused on at the moment, the Olympics. This meant the captive audience would be far more receptive to the viewing of the show and would also be likely to talk it up. The event got quite a bit of publicity, so it definitely worked. While in-flight advertising may not be on the radar for many businesses, it is a rapidly growing arena for brands to stretch their creative wings and reach more people. One ad, presented via the seat-back viewing system, can reach hundreds per flight, with far higher ROI than seen in other venues. With in-flight WiFi, consumers can immediately look up the products and services they see advertised, resulting in even better conversion rates.

In-flight video advertising is a powerful way to reach your audience and now is the time to jump on the train. At this point, there are still only a few brands making use of the medium, so it’s the perfect time to start promoting your brand in the air.

Lexus-Only Airport Parking Spots in Edmonton


Posted: August 14th, 2016

Lexus Airport Advertising
Source: Huffington Post

Most reading this will largely agree that airports just aren’t that much fun to spend time in any more than flying in coach holds an inherent appeal. They aren’t meant to be the local bar; they are departure points with lines that end with flights.

I’m not knocking airports, but security and an ill-chosen busy day to fly can seem to exacerbate what for many is the unnatural process of flying as a human.

The captive nature of the airport means people; especially nervous ones looking around while in line see a lot of advertisements.

Ads, by definition, grab attention. They pull you to them, some considerably more than others. Many are simply national campaigns focus-grouped for hours, some are brilliant. Some truly get creative.

Imagine if you recently drove into the parking garage at the Edmonton (Alberta, Canada) airport in order to get on a flight or retrieve your arriving loved ones and found that the fact that you were simply driving Lexus entitled you to the choicest of parking spots beyond those reserved for the disabled. While those 35 spaces created a bit of a furor on social media and were called “elitist” by many, you were likely not bothered one bit if you were a Lexus owner and perhaps even enjoyed that elusive, aforementioned rarest of smiles. End of the day, Lexus paid for those spots and even if you found it elitist, well advertising revenue for airports is less money charged to carriers and without it, the airline would simply pass this on to in the form of your airfare for a flight you’re already dreading.

That was a stroke of genius by Lexus. Others have gotten away from the simple billboard as well. MADE.com, the home furnishings company launched a series of pop-up living rooms in Amsterdam’s Schiphol Airport this last May that allowed weary travelers to sit down on their sofas and chairs and feel the comfort the company offers. Surely, they didn’t expect you to board with a new living room set purchased in an airport but were clearly banking on you remembering the comfort you experienced sitting down on an upholstered chaise lounge rather than a plastic chair at the gate behind a screaming child and you remember to visit the company’s website.

When the TSA allowed advertising in belonging’s bins. Zappos.com stepped up well with stickers lining the boxes reading: “Getting shoes through security isn’t always easy, buying them is,” and “Great Shoes, No Lines.”

"Casino Di Venezia” once turned a baggage carousel into a giant roulette wheel at Venice Marco Polo Airport, and that’s just clever and an instance to smile at least until you lose money at the casino where the owners reported an increase of 60% in visits for the year the ad was in place on the carousel.

Airport advertising is everywhere but if done well, it can also be memorable and that’s the idea behind these campaigns. (Says a Zappos customer whose been to that casino.)


Nielsen Airport Advertising Study


Posted: August 15, 2016

Airports are the perfect place for businesses to advertise. Think about it . . . the average business traveler spends an hour and a half in airports per trip. That’s 90 minutes of time that is spent almost entirely standing in line or waiting for their flight to be called. These people are a ready and willing audience, as a recent Nielsen study confirms. Highly targeted, eye-catching ads tend to be particularly effective with business travelers and frequent flyers.

Captive Audience

Reaching a captive audience in airports is the ideal place to advertise to a specific market. Those who travel often via airlines tend to be the leaders and decision makers in their companies and will usually have buying power. These are the people businesses want to reach. Both domestic and international frequent flyers are the ideal audience and they are a captive audience while they’re sitting in the airport. According to the previously mentioned study, business travelers that fly often are 2x as likely to work with larger companies, or those companies with at least 1,000 or more full time employees.

Social Media and Frequent Business Flyers

Business travelers are social media mavens and this can benefit those interested in advertising to them. Over 50% of frequent and business flyers are on social media networks while they wait in the airport. They are ideally positioned to check out products they see advertised, via an app or social media network. Out of the 35% of business travelers doing this type of research, 13% go on to purchase the advertised products once they are away from the airport.

The Who’s Who of Advertising

According to the Nielsen study, airport advertising gives brand perception a boost. Over half of frequent travelers feel that products promoted in the airport are high quality, thanks to a variety of factors. These include the elegant architecture of the airport itself, other trusted brands being displayed and the fact that travelers tend to be more open minded about new products and services. Even relatively unknown brands can take advantage of this perception by placing publicity in an airport setting.

The Airport Journey

When someone walks into the airport, they will spend roughly 90 minutes before and after going through security, walking through the airport and at the baggage claim. There are specific points throughout the airport journey where advertising is more valuable than in other areas. With careful planning, brands can ensure that their ad is in front of the consumer for at least an hour. This requires placement at each touchpoint. When this type of advertising is carried out throughout multiple airports, travelers will be completely immersed in the brand without even realizing it. In addition to airport advertising, many companies use local mobile marketing to reach those travelers who continue to use WiFi as they fly. Since this accounts for about 80% of travelers, it’s a ripe opportunity to continue the brand immersion. The excess of free time in the airport contributes to more than 50% of frequent flyers reading digital marketing. It's far easier to catch someone’s attention when they have nowhere to go and nowhere else to look. A whopping 67% of travelers in general feel that ads in airports tend to be interesting and eye-catching.

Thanks to the unique environment within an airport, even new brands can build a reputation and see new sales. After all, it’s a truly captive audience, just waiting for something to catch their attention. It’s time to take advantage of this.

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