Digital
Screens, networks, spectaculars
Spots in loops across dozens of screens, or one enormous screen over the main flow. Fast to launch, easy to change, the backbone of most campaigns.
The fastest way to understand airport advertising is to see it: a spectacular over the escalators, a brand on every screen in a baggage hall, a logo in the bottom of every security tray. This page shows real airport advertising by format, what each one is for, and the campaigns EAM Advertising has planned and bought, from one airport taken over to programs on five continents. From EAM Advertising, an airport advertising media agency that plans and buys across 125+ airports and 40+ media vendors.



The short answer
Large, still, and in front of people who are waiting. Airport advertising runs on digital screen networks along the concourses and gates, on spectaculars over escalators and arrival corridors, on printed banners and wall wraps, on the screens around the baggage carousels, in the bottom of security trays, inside airline lounges, and on the roadways and curbs outside. The examples below are grouped by format; the cost page has what each one costs.
Digital
Spots in loops across dozens of screens, or one enormous screen over the main flow. Fast to launch, easy to change, the backbone of most campaigns.
Static
Printed units held for the whole flight, from a gate banner to a wrapped corridor. Long dwell, one durable message, production on top.
Specialty
The places passengers stop: the checkpoint, the lounge, the carousel, the curb. Each reaches a specific audience at a specific moment.
How to read this page
The gallery photos show airport formats and the brands that ran them. Campaigns EAM Advertising planned and bought are in the case studies section further down, with their markets, scope, and results.
Start your plan
Pick the path that matches where you are. Every path ends with current availability and a recommended mix.
Digital screens and networks
Screens along the passenger path running a loop of advertisers: overhead banners over the gates, vertical screens in the concourses, flight-information displays, charging stations, and networks that cover a walkway end to end. You buy a spot in the loop for a flight; the share of the loop you hold decides how often you are seen.
Overhead digital bannerDell TechnologiesAn overhead digital banner over the concourse, one spot in a terminal loop.
Charging-station networkGo CityScreens on the charging stations where passengers sit and wait with their phones.
Overhead digital screenAudibleAn overhead screen in the gate area, seen by passengers waiting to board.
Vertical digital networkRice BusinessA vertical screen in a concourse network, part of a recruiting campaign.
Flight-information networkAMDAds alongside the flight-information displays every passenger checks.
Walkway dominationOaxaca, MexicoEvery screen along a moving walkway carrying one destination brand.Spectaculars and large format
The largest units in the terminal, placed where the whole passenger flow converges: hanging screens over the concourse, walls above escalators, LED displays at junctions. Sold one unit at a time, often exclusive, and the first to sell out in an event week.
Hanging digital spectacularAmerican ExpressA hanging spectacular over the main passenger flow.
Overhead LED displayGrayscale (GBTC)An overhead LED display at a concourse junction.
Arrivals escalator digitalPfizerA digital screen above an arrivals escalator, the first impression off the plane.
Escalator spectacularsDigital escalator wallScreens lining the escalator run between levels, seen by everyone moving through.
Large-format digitalDigital large formatA single large-format digital unit at a terminal junction.
Video wallDigital video wallA video wall built from many screens, sold as one unit.Banners, static, and wraps
Printed units held in place for the whole flight: banners at the gates, static spectaculars on the big walls, tension-fabric displays, floor graphics, and wraps that turn a corridor or a window wall into the campaign. One durable image, long dwell, and production and installation on top of the media.
Large-format static bannerZohoA large-format banner in the Barbara Jordan Terminal at Austin-Bergstrom (AUS).
Static spectacularGenesysA static spectacular at a United gate, held for the whole flight.
Tension fabric displayClickUpA backlit tension-fabric display on a concourse wall.
Floor graphicsUniversity of ArizonaA floor decal on the passenger path, seen from every direction.
Wall wrapCorridor wall wrapA wrapped wall that turns a stretch of corridor into the campaign.
Overhead backlit bannerOpendoorA backlit banner over the concourse at Phoenix Sky Harbor (PHX), held for the whole flight.Arrivals and baggage claim
Screens and banners around the carousels and the walk to ground transport, where arriving passengers stop and wait facing them. The first impression in the city, and the format conference attendees see first.
Trays, lounges, takeovers, and exteriors
The places passengers stop or pass through on the way in and out: the security checkpoint, the airline lounge, the jet bridge, the roadway, and the pickup curb. Each reaches a specific audience at a specific moment, and most are sold by vendors separate from the terminal media owner.
Security traysSecurity tray programEvery tray at every checkpoint carries the brand to departing passengers.
Airline lounge screensLounge digital networkScreens in the seating areas of a business club lounge, for executive audiences.
Jet bridge wrapJet bridgeThe wrap passengers walk through to board, the most photographed unit in the terminal.
Exterior digital spectacularLAXitAn exterior digital spectacular at the LAXit pickup area.
Exit sponsorshipVisierAn exit sponsorship package at passenger pickup, the last impression before the city.
Wi-Fi sponsorshipAirport Wi-FiA sponsored login page on the airport's Wi-Fi, seen on every connected device.EAM Advertising campaigns
Nine campaigns EAM Advertising planned and bought, from one airport taken over end to end to programs across five continents, each bought from several media owners under one contract. Markets, formats, and results are real; spend is not published.
National, several media ownersFortinetU.S. and Canada: Las Vegas, New York, Chicago, San Francisco, Toronto, Washington, D.C., Dallas, and more. Bought from multiple media owners as one coordinated buy, under one plan and one contract.40 million impressionsSee the campaign
Global, five continentsDynatraceParis, London, São Paulo, Tokyo, Kuala Lumpur, Mexico City, and more. Digital large format and screen networks across five continents, under one contract.60 million people reachedSee the campaign
One airport, dominatedFabricSan Jose (SJC). A full airport takeover for one flight: 82 digital faces covering 5,252 square feet, plus all 760 security trays.Every network and checkpoint at one airportSee the campaign
Always-on, five airportsFlexispotChicago, Denver, Charlotte, Washington, D.C., Los Angeles. Year-long security-tray takeovers across five major U.S. airports.100 million-plus impressionsSee the campaign
Airports and lounges, three regionsInvest in CanadaLondon, Dubai, New York, plus airline lounges across U.S. airports. Digital and print in airports and lounges, aimed at C-level executives, as one coordinated plan.49 million impressionsSee the campaign
Regional, four countriesRadissonBuenos Aires, Santiago, Bogotá, Mexico City. Digital and physical branding across four Latin American airports as one regional campaign.30 million-plus impressionsSee the campaign
Executive audiences, seven citiesWhartonPhiladelphia, New York, Dallas, Atlanta, Denver, Minneapolis, San Diego. United, Delta, and American business club lounges, for Wharton Executive Education awareness.Seven U.S. citiesSee the campaign
Year-round, four marketsBYUSalt Lake City year-round; Dallas, Chicago, and Washington, D.C. in rotation. A year-round enrollment campaign on airport digital video, always on at home and rotating through three markets.12 months on airSee the campaign
Launch, two countriesRauw AlejandroMiami, New York, Chicago, Madrid, Barcelona. Airport advertising for the Saturno album and tour launch in the U.S. and Spain at the same time.15 million people reachedSee the campaign Why EAM
Turns it into a plan for your airports. Tell us the format, the audience, and the dates; we check whether that unit, or the closest equivalent, is open at every airport in the plan, recommend the mix, secure it from every media owner under one contract, adapt the creative to each airport's specs and approvals, confirm posting, and deliver photos of your campaign in place. Since 2015 that has meant campaigns for brands including Dynatrace, Fortinet, Rubrik, McGraw-Hill, and Wharton across 125+ airports.
Send the example, the airports, and the dates. We come back with availability and a recommended mix.
Ready to plan?
Tell us the format, the airports, the dates, and the budget range. We come back with availability for that format at every airport in the plan and a recommended mix.
125+ airports · 40+ media vendors · Since 2015
“EAM made a nationwide airport campaign feel much easier to manage. The team was responsive, organized, and always on top of the details. They helped us make smart decisions with the budget, kept everything moving, and ultimately delivered exactly what we were looking for.”
Chief Marketing OfficerFortinet · nationwide airport campaignFor agencies and consultants
Agencies and consultants bring EAM Advertising in as the airport specialist behind a client’s plan. The client relationship stays with you. We plan, buy, and report under NDA, and can work white-label.
Get our media kitAirports
EAM Advertising plans and buys at 125+ airports across North America, Europe, Latin America, Asia-Pacific, the Middle East, India, and Africa, and any combination runs under one contract. The most-requested airports are below; every airport, with search by city or code, is on the airport advertising hub.
Questions
Digital screen networks along concourses and gates, spectaculars over escalators and arrival corridors, printed banners and wall wraps, screens around the baggage carousels, graphics in security trays, screens inside airline lounges, and units on the roadways and curbs outside. The examples on this page are grouped by those formats.
The ones matched to the moment: a spectacular on the arrivals path in a conference week, a baggage-claim domination for a destination, trays for an always-on brand reaching departing frequent flyers, lounges for executive audiences. The format that fits the audience beats the biggest unit.
Usually the spectacular on the arrivals path or over the escalators at the main junction, the one unit the entire passenger flow passes. Security trays are the most handled: every departing passenger touches one.
Yes: Dell, AMD, Genesys, ClickUp, Semgrep, and BigPanda appear in the gallery, and the EAM Advertising campaigns include Fortinet, Dynatrace, and Rubrik. B2B brands use spectaculars, gate networks, lounges, and baggage claim to reach buyers on the routes they fly.
Each airport page carries that airport's formats and photos where available; the Find your airport link at the top of this page goes to the full list of 125+ airports. The media kit adds examples by format you can share.
The media kit carries examples by format in a form you can share with a client; ask for it with your work email. For a client-specific mock-up, send a brief and the plan comes back with the units and positions to visualize.
From about $5,000 for a spot in a digital network at a medium airport to $100,000 or more for a major hub spectacular or a tray program, per four weeks, media only. The cost page has the ranges by format and campaign shape.
The nine in the campaigns section: Fortinet, Dynatrace, Fabric, Flexispot, Invest in Canada, Radisson, Wharton, BYU, and Rauw Alejandro. The gallery photos above show airport formats and the brands that ran them.
Send a brief with the format, the airports, and the dates. Availability for that unit, or the closest equivalent at each airport, comes back with a recommended mix.
Everything after the objective. We check what's open for the week, which loops are crowded and which units will sell out, and where on the arrival path your audience actually walks. We recommend the mix, secure the units, traffic the creative through airport approval, confirm posting on day one, and deliver proof of posting and play logs after. If the airport is one market in a larger plan, the same relationship covers the others.
Airport advertising media agency. 125+ airports. Est. 2015.
Send your work email for the media kit: formats with examples, planning ranges, and booking windows across 125+ airports. We’ll follow up to learn who you need to reach and when, then come back with current availability and a recommended mix.
125+ airports · 40+ media vendors · Since 2015
Sources
Updated October 5, 2026 · By EAM Advertising