EAM Advertising case studies Real campaigns, across airports and continents.
Nine campaigns EAM Advertising planned and implemented for brands, universities, and artists: who each one needed to reach, where it ran, what it used, and what it delivered.
- 125+Airports worldwide
- 40+Media vendors
- 5Continents served
You’re in good company
Nine campaigns
What campaigns has
EAM Advertising run?
Multi-airport, international, single-airport, airline-lounge, and in-flight campaigns for Fortinet, Dynatrace, Invest in Canada, Radisson, Fabric, Wharton, BYU, Rauw Alejandro, and Flexispot. Each one was planned and bought by EAM Advertising as one coordinated campaign.
U.S. + Canada · Multi-airportFortinetMultiple media owners. One coordinated buy.40M+ impressionsRead the case 
Five continents · InternationalDynatraceDifferent markets. One media partner.60M+ people reachedRead the case 
U.S., Europe + Middle East · Airports and loungesInvest in CanadaAirports and lounges. One coordinated plan.49M+ impressionsRead the case 
Latin America · Multi-airportRadissonFour airports. One regional campaign.30M+ impressionsRead the case 
San Jose (SJC) · Single-airport takeoverFabricOne airport. A complete takeover.82 digital facesRead the case 
7 U.S. cities · Airline loungesWhartonExecutive education. Reached in the lounge.7 U.S. citiesRead the case 
4 markets · Year-roundBYUFour markets. A full year on screen.12 months on airRead the case 
U.S. + Spain · Airports and in-flightRauw AlejandroAn album launch. Two countries at once.15M+ people reachedRead the case 
Five U.S. airports · Security traysFlexispotA year of visibility. One coordinated rollout.100M+ impressionsRead the case
Cybersecurity · U.S. + Canada · Multi-airport
Fortinet
Multiple media owners. One coordinated buy.
EAM Advertising developed, planned, and executed Fortinet’s U.S. and Canada airport campaign across multiple media owners in one coordinated buy, delivering more than 40 million impressions.
- Markets
- Las Vegas, New York, Chicago, San Francisco, Toronto, Washington, D.C., Dallas, and more
- Scope
- U.S. and Canada, multiple media owners, one coordinated buy
- Result
- Over 40 million impressions
The brief
Show up as a leader in cybersecurity in the airports Fortinet’s audience flies through, across the U.S. and Canada.
What EAM did
EAM planned the markets and placements, bought across multiple media owners, and ran the campaign as one buy with one point of contact.
The outcome
Over 40 million impressions, and a campaign that helped position Fortinet as a leader in cybersecurity.
“EAM made a nationwide airport campaign feel much easier to manage. The team was responsive, organized, and always on top of the details. They helped us make smart decisions with the budget, kept everything moving, and ultimately delivered exactly what we were looking for.”
Software · Five continents · International
Dynatrace
Different markets. One media partner.
EAM Advertising planned and ran a worldwide airport campaign for Dynatrace across Europe, Asia, Australia, North America, and South America, using large-format digital and digital screen networks, and reached over 60 million people.
- Markets
- Paris, London, São Paulo, Kuala Lumpur, Mexico City, Tokyo, and more
- Formats
- Large-format digital and digital screen networks
- Result
- Over 60 million people reached
The brief
Reach Dynatrace’s audience in major international airports on five continents with one campaign.
What EAM did
EAM planned the campaign with the airport media owners in each market and placed large-format digital and screen networks that reached specific audiences inside each airport.
The outcome
The campaign ran in major airports including Paris, London, São Paulo, Kuala Lumpur, Mexico City, and Tokyo, and reached over 60 million people.
Investment promotion · U.S., Europe + Middle East · Airports and lounges
Invest in Canada
Airports and lounges. One coordinated plan.
EAM Advertising developed a campaign for Invest in Canada aimed at C-level executives, combining digital and print in airports across the U.S., Europe, and the Middle East with airline club lounges, for more than 49 million impressions.
- Markets
- London, Dubai, New York, plus airline club lounges across U.S. airports
- Formats
- Digital and print, aimed at C-level executives
- Result
- More than 49 million impressions
The brief
Promote investment opportunities in Canada to C-level executives where they travel.
What EAM did
EAM built a customized plan across airports in the U.S., Europe, and the Middle East and airline club lounges, and kept the placements held through the freeze in air travel during COVID until travel resumed.
The outcome
The campaign appeared in airports including London, Dubai, and New York and in U.S. airline club lounges, for more than 49 million impressions.
“This was one of the most challenging campaigns we had ever managed, launching during COVID and the unprecedented freeze in air travel. EAM was an incredible partner throughout the entire process. They worked closely with the airports and media partners to protect our placements and ensure our space was held until travel resumed. Their persistence, communication, and attention to detail made an extremely difficult situation manageable. Without EAM, navigating this campaign would have been a nightmare.”
Hospitality · Latin America · Multi-airport
Radisson
Four airports. One regional campaign.
EAM Advertising planned and executed a Latin America airport campaign for Radisson Hotel Group in Buenos Aires, Santiago, Bogotá, and Mexico City, using digital and physical branding, for over 30 million impressions.
- Markets
- Buenos Aires, Santiago, Bogotá, Mexico City
- Formats
- Digital and physical branding
- Result
- Over 30 million impressions
The brief
Build awareness for Radisson’s properties in key tourist destinations across South America and Mexico City.
What EAM did
EAM planned and bought digital and physical branding in four airports and ran them as one regional campaign.
The outcome
Over 30 million impressions across Buenos Aires, Santiago, Bogotá, and Mexico City.
Commerce software · San Jose (SJC) · Single-airport takeover
Fabric
One airport. A complete takeover.
EAM Advertising planned and executed a full takeover of San Jose airport for Fabric: 82 digital faces covering 5,252 square feet of live display, plus all 760 security trays, for over 10 million impressions.
- Market
- San Jose (SJC)
- Scope
- 82 digital faces covering 5,252 square feet, plus all 760 security trays
- Result
- Over 10 million impressions
The brief
Own San Jose airport, in the heart of Silicon Valley, to establish Fabric as a trusted leader in its space.
What EAM did
EAM planned and coordinated a takeover of the airport’s digital displays and every security tray in the screening lines.
The outcome
Over 10 million impressions and a single-airport presence no visitor could miss.
Executive education · 7 U.S. cities · Airline lounges
Wharton
Executive education. Reached in the lounge.
EAM Advertising planned and executed an airline-lounge campaign for Wharton Executive Education in United, Delta, and American business club lounges across seven U.S. cities.
- Markets
- Philadelphia, New York, Dallas, Atlanta, Denver, Minneapolis, San Diego
- Format
- United, Delta, and American business club lounges
- Goal
- Awareness for Wharton Executive Education
The brief
Raise awareness of Wharton’s Executive Education program among business professionals.
What EAM did
EAM focused the plan on business club lounges at major U.S. airports, where the target professionals spend their time before flights.
The outcome
Wharton reached targeted professionals in United, Delta, and American Airlines business club lounges.
Higher education · 4 markets · Year-round
BYU
Four markets. A full year on screen.
EAM Advertising built a year-round enrollment campaign for Brigham Young University on airport digital video: always on in Salt Lake City and rotating through Dallas, Chicago, and Washington, D.C.
- Markets
- Salt Lake City year-round; Dallas, Chicago, and Washington, D.C. in rotation
- Format
- Airport digital video
- Duration
- A full year
The brief
Increase enrollment for the coming year with a multi-market airport campaign.
What EAM did
EAM kept BYU on screen year-round in Salt Lake City and rotated the campaign through other key markets to stretch the budget.
The outcome
A full year of visibility with different audiences across four markets.
Music and entertainment · U.S. + Spain · Airports and in-flight
Rauw Alejandro
An album launch. Two countries at once.
EAM Advertising planned, secured, and executed airport advertising in Miami, New York, Chicago, Madrid, and Barcelona, plus an in-flight buy across the JetBlue fleet, for the launch of Rauw Alejandro’s album Saturno.
- Markets
- Miami, New York, Chicago, Madrid, Barcelona, plus the JetBlue fleet in-flight
- Goal
- Launch of the Saturno album and tour
- Result
- Seen by over 15 million people
The brief
Launch the Saturno album across the U.S. and Spain, with momentum into the tour.
What EAM did
EAM planned and bought airports in two countries and an in-flight placement on every JetBlue plane, timed to the release.
The outcome
The campaign was seen by over 15 million people across the U.S. and Spain.
Consumer products · Five U.S. airports · Security trays
Flexispot
A year of visibility. One coordinated rollout.
EAM Advertising bought year-long security-tray takeovers for Flexispot across five major U.S. airports, generating over 100 million impressions.
- Markets
- Chicago, Denver, Charlotte, Washington, D.C., Los Angeles
- Format
- Year-long TSA security tray takeover
- Result
- Over 100 million impressions
The brief
Build brand recognition for Flexispot across the U.S.
What EAM did
EAM helped choose the airports, secured the security-tray space, managed renewals, and coordinated the rollout across all five.
The outcome
Over 100 million impressions from a year-long presence at five major airports.
“We ran a security tray advertising program across several key airports, and EAM was a tremendous partner throughout the process. Their team helped secure the space, manage renewals, and coordinate the campaign seamlessly from start to finish.”
Questions
Questions about
these campaigns
Has EAM Advertising run multi-airport campaigns?
Yes. Fortinet ran across U.S. and Canadian airports, Radisson across four Latin American airports, and Flexispot across five major U.S. airports, each as one coordinated buy through EAM Advertising.
Has EAM Advertising run international airport campaigns?
Yes. Dynatrace ran on five continents, Invest in Canada across the U.S., Europe, and the Middle East, and Rauw Alejandro in the U.S. and Spain.
Can EAM Advertising run a single-airport takeover?
Yes. For Fabric, EAM coordinated a full takeover of San Jose airport: 82 digital faces and all 760 security trays.
Does EAM Advertising run airline lounge and in-flight campaigns?
Yes. Wharton ran in United, Delta, and American business club lounges in seven U.S. cities, Invest in Canada combined airports with airline lounges, and Rauw Alejandro added an in-flight buy across the JetBlue fleet.
How do I start a campaign like these?
Send your work email for the media kit, or send a brief. We follow up to learn who you need to reach and when, then come back with current availability and a recommended mix.
Airport advertising media agency. 125+ airports. Est. 2015.
One airport or twelve.
Start with the media kit.
Send your work email for the media kit: formats, planning ranges, and how EAM works. We’ll follow up to learn who you need to reach and when, then come back with current availability and a recommended mix.
125+ airports · 40+ media vendors · Since 2015