Digital Airport Advertising Rates
Digital Screen Network
Airport advertising rates for Digital Screen Network (DSN) can vary significantly depending on factors like airport size, number of screens, and strategic placement. In busy airports with high footfall, rates for a network of screens range from $35,000 to $115,000 for a four-week campaign. Smaller airports offer more cost-effective options, with network rates starting at $7,500 and going up to $30,000. Premium rates apply to screens strategically positioned in high-visibility areas such as security checkpoints, dining areas, and boarding gates, maximizing audience engagement. When planning your airport advertising campaign, consider these factors to ensure optimal visibility and impact while staying within your budget.
Baggage Claim Network
Advertising rates for Baggage Claim Digital Network (BCDN) in airports can vary based on factors like airport size, number of screens, and strategic placement in the baggage claim area. In larger airports with heavy passenger traffic, rates for a BCDN campaign range from $10,000 to $45,000 for a four-week period. Smaller airports offer rates starting at $5,000 and going up to $20,000 for a network of screens in baggage claim areas. Advertisers should consider the visibility and engagement potential of these screens, capturing passengers' attention during a captive moment. Careful consideration of these factors ensures a successful and impactful baggage claim advertising campaign.
Digital Spectaculars
Rates for digital spectacular advertising in airports vary based on factors like airport location, size, spot length, and the type of digital spectacular. Rates for digital spectaculars typically range from $25,000 to $95,000 for a four-week campaign, depending on airport popularity and exposure offered by the chosen location. These visually stunning displays, such as LED video walls or immersive digital installations, provide advertisers with a unique opportunity to create a memorable brand experience for airport passengers. By evaluating the reach and impact of digital spectaculars, advertisers can select the most suitable option that aligns with their budget and marketing objectives.
Video Walls
Advertising rates for video walls in airports can vary based on factors like airport size, location, number of screens, and spot duration. In larger airports with heavy footfall, rates for video walls range from $25,000 to $85,000 for a four-week period. Smaller airports may offer more budget-friendly options, with rates starting at $5,000. Video walls provide advertisers with a visually impactful platform to engage a captive audience and effectively deliver their message. To maximize the reach and impact of their campaigns, advertisers should carefully consider the specific characteristics of the airport and desired level of exposure.
Flight Information Displays
Advertising rates for Flight Information Display Network (FIDN) in airports can vary depending on factors such as airport size, number of displays, and signage format (video/motion/static). Rates for FIDN campaigns typically range from $10,000 to $35,000 for a four-week period, with larger airports commanding higher prices. FIDN screens strategically positioned throughout the airport, including arrival and departure areas, offer advertisers an opportunity to reach a captive audience actively seeking travel information. To make the most suitable choice for their advertising goals and budget, advertisers should carefully evaluate the potential visibility and engagement of FIDN screens.
Airline Club Lounge Digital Screen
Advertising rates for digital screens in airline club lounges can vary based on factors such as lounge size, number of screens, and screen size. Rates typically range from $5,000 to $65,000 for a four-week campaign. Airline club lounges provide a unique advertising environment, targeting a premium audience of travelers with high disposable incomes. These screens offer a valuable opportunity to engage with passengers in a relaxed and exclusive setting, enhancing brand visibility and recall. Advertisers should consider the specific characteristics of the airport and lounge when planning their campaigns to ensure effective targeting and maximum return on investment.
Airport WiFi Sponsorship
Airport WiFi sponsorship rates can vary depending on the size of the airport, passenger traffic, and the level of exclusivity offered. Budgets for airport WiFi sponsorships typically start at $25,000 for a specified duration, such as a month or longer. Sponsoring the airport's WiFi network provides advertisers with a unique opportunity to prominently engage travelers and connect with them on their mobile devices. To make an informed decision that aligns with their marketing objectives and budget, advertisers should consider the airport's demographics, the call-to-action format of the sponsorship, and the potential reach and impact of their brand message.
Gate Information Digital Screens
Gate Information Digital Screens (GIDS) advertising rates in airports can vary based on factors like airport size, the number of screens at each gate, and the duration of the advertising campaign. Typically, rates for GIDS campaigns range from $30,000 to $75,000 for a specified period, such as a month or a quarter. These screens display essential flight information, including departures, arrivals, and gate changes, providing advertisers with a valuable opportunity to target a captive audience at a critical moment in their journey. To maximize the impact and effectiveness of their advertising campaigns, advertisers should carefully consider the specific airport's passenger flow, flight schedule, and the potential visibility of GIDS screens.
EAM: What We Do
With over 21 years of experience, we bring unparalleled expertise and dedication to ensure your brand's success in the dynamic world of airport advertising.
Our team is committed to elevating your brand's presence and captivating millions of airport travelers worldwide. From crafting customized strategies to seamless execution, we guide you through every step, delivering maximum impact and ROI for your brand.
With a deep understanding of travelers' unique needs and preferences, we specialize in crafting unforgettable experiences at strategic touchpoints within airports. As a single-source solution, we take care of every aspect of your global airport advertising campaign.
From devising comprehensive strategies and negotiating prime placements to coordinating production, installation, and seamless execution, we ensure your message reaches the right audience and creates a lasting impression.
Our collaborative partnerships with global concession owners enable us to optimize campaigns for maximum impact and effectiveness. Trust us to deliver exceptional support and guide you through the entire process, unlocking the full potential of airport advertising.
Trusted by Large and Small Companies
Frequently Asked Questions
Is airport advertising effective?expand_more
Airport advertising is highly effective for several reasons. Airports are bustling hubs that cater to a diverse and captive audience, including business travelers, tourists, and frequent flyers. This results in prolonged exposure to your ads and increased brand awareness. Additionally, airport advertising allows you to target specific demographics, ensuring your message reaches the right audience.
Airline club lounges, frequented by business travelers, offer an exclusive environment for targeted advertising, capturing the attention of high-value customers. Furthermore, airport Wi-Fi enables precise device targeting, allowing you to engage with passengers on their smartphones, tablets, or laptops.
With various formats such as digital screens, billboards, and experiential marketing, airport advertising provides a unique opportunity to create memorable and impactful campaigns, ultimately driving higher conversion rates for your brand.
Why is airport advertising important?expand_more
Airport advertising is important due to its unique ability to capture the attention of a diverse, captive audience with significant purchasing power. As passengers spend considerable time in airports during check-in, security screening, layovers, and baggage claim, they are more likely to absorb and engage with advertising messages.
Airport advertising elevates your brand's image, as it is often associated with luxury, innovation, and global reach. By leveraging a variety of formats, such as digital screens, billboards, and experiential marketing, airport advertising creates memorable and impactful campaigns, positioning your brand as a leader in its industry.
Does airport advertising work?expand_more
Absolutely, airport advertising works effectively due to the unique environment and audience it caters to. Airports attract a wide range of passengers, from business professionals to vacationers, providing a captive audience with substantial spending potential. The time spent by passengers during check-in, layovers, security checks, and baggage collection creates ample opportunities for ads to resonate and leave a lasting impression.
Airport advertising allows for precise demographic targeting, ensuring your message reaches an audience most likely to engage with your brand. By utilizing strategic ad placements in areas such as airline club lounges, gate areas, security, ticketing, food area, bag claim, and leveraging airport Wi-Fi for device targeting, you can tailor your campaigns to specific customer segments.
Furthermore, airport advertising offers diverse formats, including digital displays, large-scale billboards, and immersive experiences, which contribute to creating memorable and persuasive campaigns. By capitalizing on the airport's dynamic setting, your brand can achieve increased visibility, enhanced brand image, and ultimately, higher conversion rates.
How much does it cost to advertise at the airport?expand_more
The cost of airport advertising can vary greatly depending on several factors, including the specific airport, location of the advertisement within the airport, ad format, size, duration, and the level of customization. Smaller regional airports typically have lower advertising costs, while prime locations in larger international airports command higher prices due to increased footfall and visibility.
Ad formats, such as digital displays, large-scale billboards, experiential marketing, or ads in airline club lounges, each come with their own price range. Digital ads are often priced on a cost-per-impression basis, while traditional static formats like billboards might be charged monthly or for a fixed campaign duration. Customized, immersive experiences generally require a higher investment due to their unique and interactive nature.
To determine the exact cost of advertising at an airport, it is best to consult with one of our airport advertising specialists for specific rates and available options tailored to your brand's needs and budget.
Which airport advertising is more effective?expand_more
The most effective airport advertising strategy depends on your target audience, campaign goals, and budget. To maximize impact, consider demographics, ad format, budget constraints, and creativity. Tailor your ads to the audience, choose the right format for your objectives, and create visually appealing messages. Ultimately, a well-planned and targeted approach will yield the best results for your airport advertising campaign.
How do I advertise at the airport?expand_more
Contact us for the best and appropriate available options tailored to your brand's needs and budget.
Do you have any questions?
Reach out to us with any questions or requests.