EAM Advertising
Get the PHL media kit

Airport advertising at Philadelphia International Airport (PHL) Eds and Meds Take Off Here.

30.1 million passengers a year: Philadelphia’s universities, hospitals, and corporate workforce flying out, convention industries and visitors flying in, and BIO, the Auto Show, and holiday peaks on top. Get the PHL media kit for formats, planning ranges, and booking windows.

We’ll follow up to learn who you need to reach and when, then come back with current availability and a recommended mix.

Schedule a callEmail your briefFind your airport

  • 125+Airports worldwide
  • 40+Media vendors
  • 30.1MPHL passengers in 2025

You’re in good company

  • Thomson Reuters
  • Invest in Canada
  • Dynatrace
  • Fortinet
  • Motorola
  • BYU

At a glance

Philadelphia airport advertising
at a glance

  1. 1

    PHL handled 30.1 million passengers in 2025, twenty-second among U.S. airports. American carried about 20.3 million of them — roughly two-thirds of the building. International traffic grew 7.5% to 4.1 million while domestic slipped. The page is for a hub with a city attached, not a leisure O&D mill.

  2. 2

    Seven terminals sit in one connected complex: A-West and A-East for international and select American; B and C for American's domestic heart and the BC Marketplace; D for Delta, United, Air Canada, Alaska, and JetBlue; E for Frontier, Southwest, and Allegiant; F for American Eagle. Terminal follows the airline, and the placement plan starts there.

  3. 3

    Connecting passengers on American may never leave the airside concourses. Baggage claim, walkover bridges, roadway poles, and the curb reach only people beginning or ending a trip in Philadelphia. A conference inbound brief and a metro branding brief weight those zones differently.

  4. 4

    Two calendars drive the buy. Always-on reaches the metro workforce, universities, and healthcare systems. Convention weeks at the Pennsylvania Convention Center — PAX Unplugged, the Auto Show, Biophysical Society, BIO International 2027 — bring an industry through the same terminals. Holiday and winter travel travel fill the gaps.

  5. 5

    Planning ranges: a single unit or network runs $3,000–$65,000 per 28-day period. A two- or three-unit package runs $15,000–$95,000 per period. A domination-scale mix runs north of $120,000 per period. Production, install, and removal typically add a few hundred to low-five-figures depending on format. Those are planning ranges, not a rate card.

  6. 6

    Media is sold in 28-day periods. Holds expire five business days after confirmation. Digital creative is due 14–18 business days before start; static creative 21–28 days before start. Contracts are non-cancellable once signed. Creative is subject to airport authority approval. Competitive separation may be possible, but it isn’t guaranteed; ask when booking and write it into the contract.

  • 30.1MPHL passengers in 2025; second consecutive year above 30 millionCity of Philadelphia Department of Aviation
  • 20.3MAmerican Airlines passengers at PHL in 2025; roughly two-thirds of the buildingPHL Fast Facts
  • 4.1Minternational passengers in 2025, up 7.5%PHL

Start your PHL plan

BIO week, PAX Unplugged, and the holiday stretch at PHL are held before most brands start looking.

Three ways to start, depending on where you are.

ResearchingGet the PHL media kitFormats, planning ranges, and booking windowsGet the kit Ready to planSend a PHL briefCurrent availability and a recommended mixSend a brief Want to talk it throughBook a 15-minute callPick a time with an airport media plannerBook a call

What you can run

What can you run
at PHL?

The units on the current PHL specifications include Arrivals digital network; Walkover bridge direct-view network; Direct View Network (terminal-wide); Iconic column LEDs (BC Marketplace); Walkover dioramas (A, B, C, D, F); Walkover window clings (B, C); Terminal D tension fabric. Digital loops and static faces are bought as those specifications describe them. Share of voice depends on the loop length for that unit. The descriptions are planning context, not a rate card.

PHL · Unit

Arrivals digital network

22 screens on baggage carousels, Terminals A–F

Screens or type
75″ LCDs
Your spot
:10 / :240; one of 24, ~4% SOV
Best for
Full-terminal O&D arrivals; conference inbound and hospitality

PHL · Unit

Walkover bridge direct-view network

Soffit screens on walkovers serving Terminals A–E as passengers park to ticketing and return to bag claim

Screens or type
Package of ~10 screens, 88″
Your spot
:10 / :120; one of 12, ~8% SOV
Best for
Dual-direction O&D; park-and-fly plus arrivals

PHL · Unit

Direct View Network (terminal-wide)

30 ceiling-mounted LCDs in high-dwell domestic and international zones

Screens or type
Mixed 122.9″ × 35.4″ and 88″
Your spot
:10 / :100; one of 10, ~10% SOV
Best for
Frequency across the building; domination building block

PHL · Unit

Iconic column LEDs (BC Marketplace)

Eight 4-sided column video walls in the B/C retail core, framing the Admirals Club entrance

Screens or type
~192″ × 81″ per face set
Your spot
:10 / :100; one of 10, ~10% SOV
Best for
American hub dwell; corporate and premium branding

PHL · Unit

Walkover dioramas (A, B, C, D, F)

Static 62″ × 43″ faces on terminal walkover bridges

Screens or type
One face per unit
Your spot
Static
Best for
Lower-cost dual-direction presence by terminal

PHL · Unit

Walkover window clings (B, C)

Full-length glass wraps on B and C walkovers

Screens or type
~2,500–2,900″ × 28″
Your spot
Static
Best for
Large O&D read on the American-heavy bridges

PHL · Unit

Terminal D tension fabric

Head-on at the top of the escalator to D bag claim

Screens or type
~92″ × 99″
Your spot
Static
Best for
D-terminal arrivals (Delta, United, Air Canada, Alaska/JetBlue claim)

PHL · Unit

Roadway pole banners

Packages of 15 poles on arrivals and departures roadways

Screens or type
29.5″ × 86.5″
Your spot
Static
Best for
Every vehicle entering or leaving the property

PHL · Unit

Parking garage banners (I-95 face)

Large exterior banners on the parking garage, visible to parkers and to I-95 traffic

Screens or type
~600–672″ wide
Your spot
Static
Best for
Massive exterior read — requires in-terminal exposure under Highway Beautification Act rules; see callout
Digital share of voice is the planning number that matters next to…Digital share of voice is the planning number that matters next to price.

Digital share of voice is the planning number that matters next to price. The arrivals carousel network runs a :10 spot in a :240 loop (one of 24, about 4%). The walkover bridge network runs :10 in a :120 loop (one of 12, about 8%). The Direct View Network and the iconic BC Marketplace columns run :10 in a :100 loop (one of 10, about 10%). A brand that has bought crowded loops elsewhere should read those floors before comparing PHL to a one-week market.

Every airport format, with specs and lead times

The digital, static, experiential, and exterior units brands buy in airports. For PHL we plan specific units and dates against what is open at the time.

Examples

What does airport advertising
look like?

Airport advertising in practice, photographed across many airports. Availability at PHL varies by format.

Real brands. Real campaigns.

Which brands have run airport campaigns
with EAM Advertising?

Campaigns across several countries and media owners, each bought through one contract. Swipe or use the arrows for the markets, the scope, and the result.

Explore more campaigns

“EAM made a nationwide airport campaign feel much easier to manage. The team was responsive, organized, and always on top of the details. They helped us make smart decisions with the budget, kept everything moving, and ultimately delivered exactly what we were looking for.”

Chief Marketing OfficerFortinet · nationwide airport campaign

These examples show past EAM campaigns—not a minimum campaign size, a forecast, or a guarantee of results. One-airport briefs are welcome, too.

Cost

What does Philadelphia airport
advertising cost?

$3,000–$65,000 for a single unit or network per 28-day period. $15,000–$95,000 for a two- or three-unit package per period. North of $120,000 for a domination-scale mix per period. Digital loops run ten-second spots; share of voice depends on loop length (about 4% on the longest arrivals loop, about 10% on the Marketplace and Direct View loops). Those are planning ranges, not a rate card.

How the buying unit worksMedia is sold in 28-day periods.

Media is sold in 28-day periods. Holds expire five business days after confirmation. Digital creative is due 14–18 business days before start; static creative 21–28 days before start. Contracts are non-cancellable once signed. Creative is subject to airport authority approval. Competitive separation may be possible, but it isn’t guaranteed; ask when booking and write it into the contract.

What a budget buys at PHL

Planning ranges. Pick the one closest to your brief and we’ll build the plan from it.

$3,000–$65,000

A single unit or network, one period

What it is
$3,000–$65,000 for a single unit or network per 28-day period.
For
A plan at this range, quoted against what is open
Plan at this budget
$15,000–$95,000

A two- or three-unit package, one period

What it is
$15,000–$95,000 for a two- or three-unit package per period.
For
A plan at this range, quoted against what is open
Plan at this budget
North of $120,000

Domination-scale mix, one period

What it is
North of $120,000 for a domination-scale mix per period.
For
A plan at this range, quoted against what is open
Plan at this budget

These are planning ranges, not packages or a rate card. Actual plans depend on the unit, the period, and what is open when you book.

Media at PHL is sold in 28-day periodsMedia at PHL is sold in 28-day periods.

Media at PHL is sold in 28-day periods. For a convention week, one period covering the show is the usual brief; for always-on branding, brands stack periods. Rates move with availability; annual increases apply to multi-year agreements.

Print and staticPrint and static.

Print and static. Dioramas, window clings, tension fabric, roadway poles, and garage banners make up a substantial share of the recommended mix in the media specifications. Production, install, and removal are quoted separately and commonly run from a few hundred dollars on a diorama to low five figures on a garage banner, depending on size and shipping.

Before you buy an I-95 garage bannerUnits facing Interstate 95 fall under Highway Beautification Act constraints.

Units facing Interstate 95 fall under Highway Beautification Act constraints. The media specifications require accompanying in-terminal exposure; a garage-only buy is not how these post. Plan the garage as an exterior amplifier on top of bag claim, walkovers, or digital — not as a standalone.

Contract realitiesContract realities.

Contract realities. Buying unit: 28-day period. Holds expire five business days after confirmation; extensions are at the contract's discretion. All rates non-cancellable once contracted. Digital creative is due 14–18 business days before start; static creative 21–28 days before start. Creative subject to final airport authority approval before production or posting. Competitive separation may be possible, but it isn’t guaranteed; ask when booking and write it into the contract. Proof of posting: print gets one close-up and one environmental photo per location within five business days of posting; digital gets the same for single units and for 10% of locations on packaged networks, plus a photo of each ad in stacked content. Annual rate increases apply to multi-year agreements. Pricing quotes are valid for 30 days from issue.

For pricing methodology across airports and tiers, see the For pricing methodology across airports and tiers, see the .

For pricing methodology across airports and tiers, see the .

What this page will not publishUnit rates and period quotes come back as a quote.

Unit rates, loop-position premiums, and period-specific quotes. Those numbers move with availability. Specific units and periods come back as a quote.

Compare all 9 units in one tableWhere, size, loop, best for
PHL units and networks
UnitWhere it reaches themFaces / sizeYour spot in the loopBest for
Arrivals digital network22 screens on baggage carousels, Terminals A–F75″ LCDs:10 / :240; one of 24, ~4% SOVFull-terminal O&D arrivals; conference inbound and hospitality
Walkover bridge direct-view networkSoffit screens on walkovers serving Terminals A–E as passengers park to ticketing and return to bag claimPackage of ~10 screens, 88″ :10 / :120; one of 12, ~8% SOVDual-direction O&D; park-and-fly plus arrivals
Direct View Network (terminal-wide)30 ceiling-mounted LCDs in high-dwell domestic and international zonesMixed 122.9″ × 35.4″ and 88″:10 / :100; one of 10, ~10% SOVFrequency across the building; domination building block
Iconic column LEDs (BC Marketplace)Eight 4-sided column video walls in the B/C retail core, framing the Admirals Club entrance~192″ × 81″ per face set:10 / :100; one of 10, ~10% SOVAmerican hub dwell; corporate and premium branding
Walkover dioramas (A, B, C, D, F)Static 62″ × 43″ faces on terminal walkover bridgesOne face per unitStaticLower-cost dual-direction presence by terminal
Walkover window clings (B, C)Full-length glass wraps on B and C walkovers~2,500–2,900″ × 28″StaticLarge O&D read on the American-heavy bridges
Terminal D tension fabricHead-on at the top of the escalator to D bag claim~92″ × 99″StaticD-terminal arrivals (Delta, United, Air Canada, Alaska/JetBlue claim)
Roadway pole bannersPackages of 15 poles on arrivals and departures roadways29.5″ × 86.5″StaticEvery vehicle entering or leaving the property
Parking garage banners (I-95 face)Large exterior banners on the parking garage, visible to parkers and to I-95 traffic~600–672″ wideStaticMassive exterior read — requires in-terminal exposure under Highway Beautification Act rules; see callout

Timing

When should you buy PHL,
and how far ahead?

For B2B and associations, the Pennsylvania Convention Center weeks that still sit after today — at the end of September, PAX Unplugged in December, the Auto Show and academic meetings in early 2027, and BIO International in June 2027. For branding, every week: metro business travel does not wait for a show. Holidays and residual America 250 cultural programming through early 2027 add leisure volume.

Philadelphia weeks and what they mean for the buy
EventTimingWho arrivesWhat it means for the buy
Holiday and winter travelLate November through early January;cultural programming into early 2027Families, visiting alumni, cultural travelersConsumer and hospitality weight; Marketplace and arrivals digital; seasonal framing, not a finished tournament
PAX UnpluggedDecember 4–6, 2026Tabletop, gaming, and hobby audiencesConsumer and entertainment brands; contested arrivals inventory
Philadelphia International Auto ShowJanuary 16–24, 2027Auto shoppers and dealer / OEM trade daysAutomotive and related services; longer public run than a pure trade show
SPSP Annual ConventionFebruary 11–13, 2027~3,500 personality and social psychologistsAcademic / research inbound; smaller but clean audience definition
Biophysical Society Annual MeetingFebruary 20–24, 2027Biophysics researchers and vendorsLife-sciences adjacency ahead of BIO year
BIO International ConventionJune 7–10, 2027Global biotech partnering; the industry's main annual gatheringThe marquee B2B week on the forward calendar. Hold early; weight A, B/C arrivals and Marketplace
Semester peaksLate August, mid-January, MayStudents, parents, facultyUniversity and recruiting briefs; departure-side weight
Standard weeksAll other periodsMetro workforce, routine business, leisureAlways-on branding; loops less contested
EAM's TakeThe mistake at PHL is buying the hub as if every passenger were in the city.

The mistake at PHL is buying the hub as if every passenger were in the city. Concourse and Marketplace units reach American's connecting banks; bag claim, walkovers, roadway poles, and the garage face the O&D passenger headed to Center City or the Convention Center. A BIO brief that only buys airside frequency under-reaches the attendee who is actually here. Match direction to whether your audience is connecting or landing — then pick the terminal the airline uses.

How far in advance do you need to book, and what do peak periods cost?

BIO International, PAX Unplugged, and the Thanksgiving-to-New-Year stretch: hold 4–6 months out. Mid-tier Convention Center weeks (Auto Show, academic meetings): 8–12 weeks. Standard always-on periods: 4–8 weeks is usually enough. Booking windows depend on the period and what is open. PHL prices by 28-day period rather than by a published event premium; peak weeks sell out on the arrival path first.

PHL booking windows by period
TierExamplesHold byWhat sells firstPricing character
PeakBIO International week (June 2027), PAX Unplugged, Thanksgiving through New Year4–6 monthsArrivals digital network, BC Marketplace columns, B/C walkoversStandard period rates; contested availability; loops fill with travel, consumer, and category competitors
HighAuto Show, Biophysical Society, SPSP, semester starts8–12 weeksRelevant terminal arrivals and walkoversStandard rates; terminal-specific contention
StandardAlways-on branding periods4–8 weeksMost networks openStandard 28-day rates; strong for multi-period branding programs
Unlike markets that print a Q4 surcharge on every network, PHL's…Unlike markets that print a Q4 surcharge on every network, PHL's pressure shows up as availability.

Unlike markets that print a Q4 surcharge on every network, PHL's pressure shows up as availability. The arrivals carousel network, the BC Marketplace columns, and the walkover packages are what brands compete for when a major show is in town. Garage banners and roadway poles move on longer production timelines and need the in-terminal companion buy.

What this page will not publishUnit-level rates, loop-position premiums, and period-specific quotes.

Unit-level rates, loop-position premiums, and period-specific quotes. Those numbers move with availability and with the period. What you can plan against: 28-day buying unit; $3,000–$65,000 for a single placement; $15,000–$95,000 for a two- or three-unit package; north of $120,000 for a domination-scale mix. Specific units and periods come back as a quote.

Ready to plan?

Start your PHL plan.
Send the brief.

Tell us who you need to reach, where, and when. We come back with current availability at every airport in the plan and a recommended mix.

Airports, start date and duration, campaign goal, budget range, and anything else you can share. A few lines is plenty.

We’ll follow up to learn who you need to reach and when, then come back with current availability and a recommended mix.

Placement

Where should your ads run
inside PHL?

On the O&D path if the audience is actually coming to Philadelphia; on the American airside if the audience is connecting through the hub. Conference inbound weights bag claim and walkovers in the terminal the airline uses. Metro branding weights the BC Marketplace and departure walkovers. Garage banners facing I-95 only post with in-terminal support.

Where ads run inside PHL
StepZone and unitsWhat the passenger is doingPriority
Off the plane (domestic)Gate and concourse; Marketplace columns if B/C; Direct View NetworkWalking to exit or to a connectionMedium for O&D; high for connecting-audience briefs
Walkover bridgeDioramas, window clings, walkover digital networkLeaving secure area toward bag claim / returning from parking to ticketingHigh for O&D; dual direction
Baggage claimArrivals digital network on carousels (A–F); D tension fabric at escalatorWaiting for bags; about 10–25 minutes of dwell ; meeters and greeters presentHighest for conference inbound and hospitality
Ground transportation and curbRoadway pole banners; garage banners (with in-terminal companion)Choosing ride-hail, SEPTA Airport Line, rental car, hotelHigh; last read before Center City
Departure sideTicketing walkovers, Marketplace columns, Direct View Network, roadway polesCheck-in, security, dwell before the bankHigh for metro, recruiting, university, and corporate branding
PHL is one connected complex, not three separate airportsPHL is one connected complex, not three separate airports.

PHL is one connected complex, not three separate airports. Passengers walk airside between A through E; Terminal F links by walkway and shuttle. The placement mistake is treating "PHL" as a single read. Terminal and direction decide who sees the unit.

Direction follows the objectiveDirection follows the objective.

Direction follows the objective. A convention buy is arrival-weighted on the inbound days (carousel network, walkovers, D fabric if the audience flies Delta or United) with light Marketplace presence if attendees are on American. A metro branding buy is departure-weighted: Marketplace columns, Direct View Network, and the walkovers toward ticketing. An international inbound buy starts after federal inspection at A bag claim and the curb. A garage buy is never alone.

Garage C and capital workGarage C has been under renewal, with PHL and airline notices pointing to phased closures and upgrades through fall…

Garage C has been under renewal, with PHL and airline notices pointing to phased closures and upgrades through fall 2026; a broader $1.8 billion capital program covers restrooms, terminal refresh, and airfield work into later years. Exterior and park-and-fly units can shift while work is active. Use the current terminal map when you plan unit locations.

Why PHL

Why do brands advertise at
Philadelphia International (PHL)?

Because American's Northeast hub and Center City's calendar share one building. Thirty million passengers a year move through seven connected terminals; about two-thirds fly American. Brands buy metro business travel on the departure side and the convention inbound on arrivals — and they plan around which passengers actually leave the airside.

PHL is Pennsylvania's busiest airport and American Airlines' primary…PHL is Pennsylvania's busiest airport and American Airlines' primary Northeast hub and transatlantic gateway.

PHL is Pennsylvania's busiest airport and American Airlines' primary Northeast hub and transatlantic gateway. In 2025 it handled 30,136,790 passengers, down 2.5% from 2024 but above 30 million for a second consecutive year. International passengers rose 7.5% to 4,144,909; domestic fell 3.9% to 25,991,881. American alone carried 20,294,634 passengers. Frontier, Delta, Southwest, and United follow at a distance. The airport ranks twenty-second in the U.S. by passengers (ACI-NA / PHL 2025 figures).

What makes the buy specific is not the annual totalWhat makes the buy specific is not the annual total.

What makes the buy specific is not the annual total. It is the hub structure plus the city. American banks domestic traffic through Terminals B and C and the BC Marketplace, runs international through A-West, and feeds American Eagle through Terminal F. A material share of American's traffic is connecting — published analyses put daily AA connections in the thousands each way — which means concourse and Marketplace units reach people who may never enter Philadelphia, while baggage claim, walkover bridges, roadway poles, and the I-95 garage face only the O&D passenger. Connecting share varies by bank; weight O&D and airside paths to the brief.

Center City sits roughly seven to eight miles northeastCenter City sits roughly seven to eight miles northeast.

Center City sits roughly seven to eight miles northeast. The Pennsylvania Convention Center on Arch Street is the calendar that changes who is in the building: tabletop and gaming audiences at PAX Unplugged, biotech partnering at BIO International in June 2027, auto shoppers in January, and the academic and medical meetings that fill the shoulder months. Holiday travel and residual America 250 cultural programming through early 2027 add leisure and visiting family traffic without needing a finished summer sports window as a reason to buy.

Audience

Who actually flies
through PHL?

30.1 million passengers in 2025 across seven terminals. American dominates B, C, A, and F. Delta, United, Air Canada, Alaska, and JetBlue concentrate in D. Frontier, Southwest, and Allegiant use E. International arrivals clear through A. The useful audience for a conference brief is the industry landing that week; for a branding brief it is the metro workforce and students who depart every week.

PHL terminals and airlines
TerminalAirlinesWhat it means for the buy
A-WestAer Lingus, British Airways, Lufthansa; American international and Flagship / Admirals ClubLong-haul and international; customs and the first public read for many international arrivals after federal inspection
A-EastAeroméxico; American ticketing and selected departuresMixed domestic / international; walkover bridge dioramas reach park-and-fly and bag-claim traffic
B and CAmerican Airlines domestic heart; BC Marketplace; Admirals Club in the B/C connectorHighest American dwell; the iconic column LEDs and Marketplace retail sit here. Conference and corporate traffic on AA concentrates here
Terminal DDelta, United, Air Canada; Alaska and JetBlue gates / claim (ticketing for Alaska and JetBlue listed at E)Legacy competitors and Canada; arrival-side units here reach non-American O&D
Terminal EFrontier, Southwest, Allegiant; Alaska and JetBlue ticketingLow-cost and leisure-leaning O&D; useful for consumer and destination briefs
Terminal FAmerican Eagle (regional)Regional feed into the hub; walkover dioramas catch park-and-fly and bag-claim. Airside shuttle links F to C and A

Airline assignments across A–F shift; confirm the current map when you book.

Business travelers in an airport terminal

Business decision makers and corporate travelers (year-round)

American's hub banks Northeast and transatlantic corporate traffic through B, C, and A. The Admirals Club entries — including the one framed by the BC Marketplace column LEDs — are the physical reminder that this is a frequent-flyer building. Always-on B2B, financial, and SaaS brands weight departure-side dwell here.

Conference travelers in an airport terminal

Convention and association inbound (event weeks)

PAX Unplugged, BIO International, Biophysical Society, SPSP, the Auto Show trade days, and the rest of the Pennsylvania Convention Center slate. They fly the legacy carriers into B, C, and D, and international exhibitors into A. One 28-day period covering show week is the natural buy; arrival-side bag claim and walkovers do the inbound day.

Leisure travelers in an airport terminal

International visitors (year-round, heavier in summer and holidays)

About 4.1 million international passengers in 2025. Europe is the structural international story — American's PHL transatlantic gateway plus British Airways, Lufthansa, Aer Lingus, and Qatar. Qatar's terminal assignment follows the current PHL.org listing. Public advertising reaches international arrivals after federal inspection at bag claim and the curb, not at the gate.

Business travelers in an airport terminal

Philadelphia metro residents and the employer base (year-round)

An 11-county MSA that PHL's own economic study ties to more than 100,000 airport-supported jobs and $18.7 billion in annual spending. Healthcare systems, life sciences, financial services, and the corporate headquarters corridor use PHL as the weekly departure door. Recruiting, employer brand, healthcare, and wealth campaigns live on the departure side and in the Marketplace.

Students and alumni in an airport terminal

Students and universities (semester peaks)

Penn (including Wharton), Temple (about 33,000 students), Drexel (about 21,000), and the regional colleges send and receive students every August, January, and May. Out-of-state programs recruit here; alumni campaigns hit the same terminals. Education brands EAM has placed in airports include Wharton, BYU, the University of Michigan, the University of Pittsburgh, and UT Dallas.

PHL served 30,136,790 passengers in 2025 across 126 gates and about…PHL served 30,136,790 passengers in 2025 across 126 gates and about 400 average daily departures to 134 nonstop…

PHL served 30,136,790 passengers in 2025 across 126 gates and about 400 average daily departures to 134 nonstop destinations (95 domestic, 39 international) in late 2025. The media specifications cite monthly airport traffic of about 2.57 million, consistent with that annual total.

All terminals connect airsideAll terminals connect airside.

All terminals connect airside. Arriving passengers who are ending the trip exit to bag claim and ground transportation via the walkover bridges; connecting passengers on American stay airside and pass the BC Marketplace and concourse screens without seeing the curb.

Who advertises

What kinds of brands advertise at PHL,
and what are they trying to do?

Life sciences and healthcare reaching the metro and BIO week, universities recruiting and alumni, financial and wealth brands on the American departure side, conference exhibitors on arrival weeks, destination and hospitality catching Center City visitors, and arrival-moment services at bag claim. The spine's two audiences — metro branding and convention inbound — lead the plan.

How brands use PHL
ObjectiveWho buys itWho it reaches at PHLWhat the buy usually looks like
Conference inboundExhibitors and sponsors at PAX, BIO, BPS, SPSP, Auto Show trade daysTheir industry, arriving into A/B/C/DOne 28-day period covering show week; arrivals digital + walkovers; Marketplace for AA traffic
Account-based / B2B presenceSaaS, cybersecurity, industrial, professional servicesAmerican hub corporate travelersBC Marketplace columns and Direct View Network; multi-period
Recruiting and employer brandHealthcare systems, life sciences, universities, corporate HQ corridorMetro workforce departing; candidates flying inDeparture-side Marketplace and walkovers; semester and always-on
Universities and executive educationPenn/Wharton, Temple, Drexel, out-of-state programsStudents, parents, alumni, working professionalsDeparture weight at semester peaks; Wharton and peer brands already use airports
Healthcare and specialty carePhiladelphia and regional health systems, specialty centersResidents and visiting familiesAlways-on digital + D and B/C arrivals
Financial and wealthBanks, wealth managers, fintechHub frequent flyers; Convention Center decision makersMarketplace columns; Admirals Club-adjacent dwell
Destination and attractionsVisit Philadelphia, museums, sports, hospitalityO&D leisure and cultural visitorsArrivals digital, roadway poles, holiday periods
Arrival-moment servicesHotels, ride-hail, rental cars, SEPTA / ground transportArriving O&D deciding how to reach Center CityBag claim screens and walkovers; always-on
International inboundAirlines, telecom, retail, destination brandsEurope and other long-haul arrivals after customsA-terminal bag claim and curb; summer and holidays
Launch or brand momentProduct launch, new route, headquarters announcementFull building for a periodTwo or three networks plus Marketplace or garage+in-terminal
On the hub vsOn the hub vs.

On the hub vs. the city. A brand that needs decision makers who live or work in Philadelphia should overweight bag claim, walkovers, and roadway — the O&D path. A brand that needs American's connecting network can use concourse and Marketplace frequency knowing a share of impressions never enter the city. Say which brief you have before picking units.

On universitiesOn universities.

On universities. Penn, Temple, and Drexel alone put tens of thousands of students in the metro. Out-of-state programs recruiting here and alumni campaigns around reunion and commencement use the same departure path. Education brands EAM has placed in airports include Wharton, BYU, the University of Michigan, the University of Pittsburgh, and UT Dallas.

On life sciencesOn life sciences.

On life sciences. BIO International in June 2027 is the forward marquee, but the metro's life-sciences employers make always-on PHL a branding buy even in non-BIO years. Do not wait for show week if the brief is local talent and reputation.

For Northeast corridor reach, EWR, JFK, and LGA add New York…For Northeast corridor reach, EWR, JFK, and LGA add New York inventory, and EAM buys them as one plan when a brief…

For Northeast corridor reach, EWR, JFK, and LGA add New York inventory, and EAM buys them as one plan when a brief needs it. That is a scoping conversation, not something this page needs to argue.

How EAM works

How does EAM run
a PHL campaign?

One call, one plan, one contract. We follow up to learn who you need to reach and the objective, then come back with current availability and a recommended mix.

  1. Step 01

    Scope the week.

    Convention Center show or always-on metro; which terminal and airline the audience uses; arrivals, departures, or both; whether connectors count; one airport or part of a Northeast corridor plan.

    You getThe period, the audience, and the direction

  2. Step 02

    Check avails and loop position.

    Which networks are open for the 28-day period, how crowded the arrivals (:240) and Marketplace (:100) loops are, Garage C and capital-work impacts on exterior units, and whether category separation within a medium is possible.

    You getAvailability and loop position

  3. Step 03

    Quote the mix.

    Formats, share of voice, and a range, not a scraped rate card. After we know who you need to reach, we come back with current availability and a plan you can take inside.

    You getA quoted plan you can take inside

  4. Step 04

    Contract and traffic creative.

    Digital creative is due 14–18 business days before start; static creative 21–28 days before start.

    You getOne contract and one spec sheet

  5. Step 05

    Go live and close the loop.

    Confirm posting before the first arrival wave. Deliver proof of posting and play logs after the flight.

    You getProof of posting and play logs in one report

Why an independent agency

EAM Advertising is an independent airport and in-flight media agency, founded in 2015. We specialize in airport and in-flight media and nothing else, and we do not own media assets at PHL or any airport. That independence is why the recommendations hold up. We plan and buy across 125+ airports and 45+ airlines worldwide, which is the leverage and the current-availability knowledge a one-time PHL buyer does not have. Clients include Fortinet, Dynatrace, Rubrik, McGraw-Hill, and Wharton. When the strategy extends beyond Philadelphia — a roadshow, a multi-city launch, an international push — the same relationship covers the other markets. See the airport advertising hub.

For agencies and consultants

Your client. Your plan.
We handle the airports.

Agencies and consultants bring EAM Advertising in as the airport specialist behind a client’s plan. The client relationship stays with you. We plan, buy, and report under NDA, and can work white-label.

Get our media kit
  • Your client stays yours.We work behind your team, not around it.
  • White-label and NDA.Plans and reporting can go out under your name.
  • One contract, one invoice.Every airport and media owner in the plan, under one set of terms.
  • Numbers before the client commits.Current availability and planning ranges at the proposal stage.

Measurement

How do you measure
a PHL campaign?

Proof of posting and digital play logs are factual. Delivered impressions are modeled. Brand lift is the only method that speaks to effect, and it has to be fielded before the flight. Direct pipeline attribution is not reliably available. A hub's concourse impressions overstate the local audience; bag-claim and walkover buys size closer to people actually in Philadelphia.

What can and can’t be measured
MeasureWhat It Actually Tells YouWhen to Set It UpConfidence
Proof of postingPhotographic confirmation that every unit ran, in the right place, for the full period. Print: one close-up and one environmental per location within five business days. Digital: same for single units; 10% of locations on packaged networks; photo of each ad in stacked content.Written into the contract before signingHigh — factual
Delivered impressionsModeled audience delivery based on airport traffic and unit position. An estimate built from traffic data, not a count of people who looked.Requested at proposal stageModerate — modeled
Digital play logsActual spot counts and share of voice on digital networks. The check on whether the loop crowding you planned against actually materialized.Requested at contractingHigh — logged
Brand lift studySurvey-based awareness or perception change against a control. The only method that measures effect rather than exposure.Fielded pre-flight for a baselineModerate — needs budget and lead time
Direct attribution to pipelineNot reliably available. Airport media has no click, and the same brands run other touchpoints at the same time.Low — treat claims here with skepticism
Two short notes before the tableTwo short notes before the table.

Two short notes before the table. Delivered impressions at PHL are modeled from traffic (the specifications cite about 2.57 million monthly passengers) and unit position — treat them as audience sizing, not verified views. Play logs are the check on whether the loop crowding you planned against (4% on arrivals, ~10% on Marketplace) actually held for the period.

What the hub makes possible (and what it doesn't)A Convention Center week gives a defined population for a pre/post survey of attendees.

A Convention Center week gives a defined population for a pre/post survey of attendees. An always-on program can use a Philadelphia geo-targeted panel. Concourse-only reporting on an American bank will count connectors who never saw Center City — fine for a network brief, misleading for a city brief. Choose the unit set before you choose the measurement story.

The honest framing for anyone defending this spend internally: proof…The honest framing for anyone defending this spend internally: proof of posting and play logs prove the campaign ran…

The honest framing for anyone defending this spend internally: proof of posting and play logs prove the campaign ran as bought, delivered impressions size the audience, and a lift study is the only line that speaks to effect. A vendor promising attributed pipeline from airport media is overselling. EAM contracts proof of posting and delivery reporting on every campaign as standard and will tell you plainly when a proposed measurement approach won't produce a number worth presenting.

Questions

Frequently asked
questions about PHL

How much does it cost to advertise at Philadelphia airport (PHL)?

A single unit or network runs $3,000 to $65,000 per 28-day period, depending on format and availability. A two- or three-unit package runs $15,000 to $95,000 per period. A domination-scale mix runs north of $120,000 per period. Production, install, and removal are quoted separately. Those are planning ranges; specific units and periods are quoted against current availability.

How is PHL airport advertising sold?

In 28-day periods. Digital networks run ten-second spots; loop lengths run from :100 on the Marketplace and Direct View networks (about 10% share of voice) to :240 on the arrivals carousel network (about 4%). Holds expire five business days after confirmation. Digital creative is due 14–18 business days before start; static creative 21–28 days before start. Contracts are non-cancellable once signed. Creative requires airport authority approval.

Which terminal should I advertise in at PHL?

The one your audience's airlines use. American concentrates in B, C, A, and F (Eagle). Delta, United, and Air Canada use D. Frontier, Southwest, and Allegiant use E. International long-haul is heavy in A-West. The arrivals digital network covers bag claim across A–F; the Marketplace columns sit in the American heart. Use the current airline map when you plan the buy.

Can I reach connecting passengers at PHL?

Yes, on airside concourse and Marketplace units — and that is often most of an American bank. Connecting passengers typically never see bag claim, the walkover exits, roadway poles, or the garage. If your brief is people actually in Philadelphia (Convention Center attendees, hotel guests, metro residents), weight the O&D path. If your brief is American's network, airside frequency is the point.

Can PHL advertising reach international arrivals?

Yes, after federal inspection. International arrivals reach public advertising at bag claim and the curb in the A complex, not at the gate. For a Europe-inbound brief, A-side arrivals units and the curb matter; gate-side Marketplace units reach international departures and domestic connectors instead.

How far in advance should I book PHL for BIO or PAX Unplugged?

BIO International (June 7–10, 2027) and PAX Unplugged (December 4–6, 2026): plan to hold four to six months out. Mid-tier Convention Center weeks: eight to twelve weeks is usually enough. Always-on periods are often workable at four to eight weeks. Booking windows depend on the period and what is open.

Is PHL good for B2B advertising?

Yes — as a hub branding buy year-round and as a conference buy when your industry is at the Pennsylvania Convention Center. BIO 2027 is the forward marquee. Outside show weeks, B2B messages work when they target the metro employer base and American's corporate traffic, not when they assume every passenger is a local decision maker.

Do universities advertise at PHL?

Yes. Penn (including Wharton), Temple, Drexel, and out-of-state programs recruiting Philadelphia students, plus alumni campaigns around commencement and reunion. Education brands EAM has placed in airports include Wharton, BYU, the University of Michigan, the University of Pittsburgh, and UT Dallas. Natural periods are late August, mid-January, and May.

When is creative due for a PHL flight?

Digital creative is due 14–18 business days before start; static creative 21–28 days before start. Multi-format buys often include wide digital columns, landscape carousel screens, and large static sizes for clings or garage banners. All creative is subject to airport authority approval before production or posting.

Competitive separation may be possible, but it isn’t guaranteed; ask when booking and write it into the contract.

Competitive separation may be possible, but it isn’t guaranteed; ask when booking and write it into the contract. Within a medium, the contract reserves the right to determine separation based on the client's creative and promotion. Competitive separation may be possible, but it isn’t guaranteed; ask when booking and write it into the contract.

What does EAM handle on a PHL campaign?

Everything after the objective. We check what's open for the week, which loops are crowded and which units will sell out, and where on the arrival path your audience actually walks. We recommend the mix, secure the units, traffic the creative through airport approval, confirm posting on day one, and deliver proof of posting and play logs after. If PHL is one market in a larger plan, the same relationship covers the others.

Independent airport advertising media agency. Est. 2015.

One airport or twelve.
Start with the media kit.

Send your work email for the media kit: formats, planning ranges, and how EAM works. We’ll follow up to learn who you need to reach and when, then come back with current availability and a recommended mix.

We’ll follow up to learn who you need to reach and when, then come back with current availability and a recommended mix.

Schedule a callSend a briefCall 800-936-1041

Independent since 2015 · 125+ airports · 40+ media vendors

Sources

Sources and
methodology

  1. Passenger statistics: City of Philadelphia Department of Aviation / PHL newsroom — 30,136,790 total passengers in 2025 (−2.5% vs. 2024); 25,991,881 domestic (−3.9%); 4,144,909 international (+7.5%); 323,122 aircraft movements. phl.org/newsroom/2025-volume
  2. Airline volumes and rankings: PHL Fast Facts — American 20,294,634; Frontier 3,079,776; Delta 1,878,006; Southwest 1,365,235; United 1,291,820 passengers in 2025; U.S. passenger rank 22; 134 nonstop destinations; ~400 average daily departures; $18.7B economic impact / 102,600+ jobs (2023 study cited on Fast Facts). phl.org/about/news/fast-facts
  3. Terminal and airline assignments: PHL.org airline directory (A-West, A-East, B/C, D, E, F listings). Assignments shift; confirm the current map when you book. phl.org/about/airlines
  4. Hub / connecting context: published AA hub analyses (Flyover Aviation Analytics, August 2025; secondary press). Use for hub structure context alongside PHL Fast Facts.
  5. Event dates: Pennsylvania Convention Center event listings — PAX Unplugged Dec 4–6, 2026 (organizer); Auto Show Jan 16–24, 2027; SPSP Feb 11–13, 2027; Biophysical Society Feb 20–24, 2027; BIO International June 7–10, 2027 (convention.bio.org future dates). paconvention.com/events; convention.bio.org/future-dates; unplugged.paxsite.com
  6. Seasonal cultural travel into early 2027.
  7. Construction: PHL Garage C renewal and $1.8B capital program notes on PHL Fast Facts and PHL newsroom. phl.org/about/news/fast-facts
  8. Unit and network descriptions, screen counts, loop structure (:10 spots; :100 / :120 / :240 loops), terminal and route assignments, 28-day buying unit, hold expiry (5 business days), materials deadline (7 business days in market), non-cancellable terms, competitive separation policy, POP terms, I-95 / Highway Beautification Act in-terminal requirement for garage banners, and monthly traffic figure (~2,574,714): current PHL airport media specifications, November 2025 (vendor pack assembled around a summer 2026 sports window — inventory source only; that window is not sold as a buy reason on this page). Unit rates are not published on this page. Terminal assignments change; verify against the airport's current map when planning.
  9. Pricing ranges and booking windows: EAM Advertising planning and buying data, 2015–2026.
  10. University enrollment context: University of Pennsylvania Facts; Temple Fact Book 2025–2026; Drexel CDS 2025–2026 (approximate totals for audience framing).
  11. Plan digital creative 14–18 business days before start and static creative 21–28 days before start; the airport’s own materials deadline sits inside that window. Competitive separation may be possible, but it isn’t guaranteed; ask when booking and write it into the contract.
  12. Pricing ranges on this page are planning ranges, not a rate card. Unit rates are not published. Hero photographs are format-library examples, not photos taken at this airport.

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