Airport Advertising

What We Do

At EAM, we help you connect with the millions of people who move through worldwide airports on a daily basis. Our team helps you use a variety of innovative media formats to place your marketing message in more than 125 airports around the world. Airport advertising is a massive opportunity, and EAM is here to help you seize that opportunity with both hands.

Within the world of airport advertising there are a number of different media formats available, including digital, mobile, cross-platform, and more. When you work with EAM, you will have access to our experience in this field, and we will help you to leverage the power of all of these options to the best of our ability.

  • 25 Media Solutions Across
  • 50
    Domestic Airports
  • 62
    International Airports

Airport Audience

  • Airport Global C-Suite Executive Travelers

    Global C-Suite Executives:
    These are the professionals sitting in board rooms around the world. From sectors such as banking, finance, tech, energy, and more, these highly influential men and women are a desirable advertising target.

  • Airport Millenial Business Elite Travelers

    Millenial Business Elite:
    The up-and-comers in the business world, this is another group that should be targeted by a smart advertising campaign.

  • Airport Connected Trendsetters

    Connected Trendsetters:
    Not only do you want to attract the attention of these frequent travelers, you also want to impress them to the point where they choose to refer their friends to you as well. Half of the workforce by 2020 is expected to fit into this category.

  • Airport Innovative Tech Travelers

    Innovative Tech Pioneers:
    The business world has gone global, and the influencers in the tech world are frequently found traveling the globe to grow their brands.

  • Airport Global Jetsetter Travelers

    Global Jetsetters:
    Spending time at the airport is an experience all to itself, and the jetsetters who frequent the world’s largest airports are potential customers that you should be striving to attract.

Who Advertises in Airports?

  • Accenture
  • Adidas
  • Advil
  • American Airlines
  • American Express
  • Apple
  • Arizona State University
  • Audi
  • Austrian Airlines
  • Bacardi
  • Bank of America
  • Barracuda Networks
  • Bethany College
  • Blackberry
  • Bose
  • CNN
  • Coach
  • Credit Suisse
  • Cylance
  • Diageo
  • Expedia
  • Fly Smart
  • Focus Feature
  • Ford
  • FX Networks
  • GE
  • Google
  • Hotels.com
  • HSBC
  • IBM
  • Identity Guard
  • Infor
  • InsideSales
  • Intel
  • JetBlue
  • L'Oreal
  • Lifelock
  • Lincoln
  • Lyft
  • Marriott
  • Mastercard
  • Mini
  • Motel6
  • National
  • Nationwide
  • Nike
  • Oracle
  • Pepperdine University
  • Pimco
  • Rackspace
  • RBS
  • Red Bull
  • Reebok
  • Rolex
  • Salesforce
  • Samsung
  • SAP
  • SeaWorld
  • SentinelOne
  • Showtime
  • SiemensS
  • Sky
  • Southwest Airlines
  • Sprint
  • Subaru
  • T-Mobile
  • TAG
  • The WJ
  • Thomson Reuters
  • Toyota
  • Tumi
  • U.S. Bank
  • Uber
  • UCLA
  • Undertone
  • United Airlines
  • Universal Pictures
  • UrgentRX
  • USC
  • Verizon
  • Visa
  • Visit Las Vegas
  • Warner Brothers
  • Wells Fargo
  • Western Union
  • Zappos
  • ZOHO CRMBMW
  • Zurich

Airport WiFi Sponsorship

Airport WiFi Sponsorship

Nearly everyone who spends time waiting in the airport will tap in to the WiFi – meaning you have a golden opportunity to place your brand in front of millions of users. More than 80+ airports across the globe can be used for this purpose, with over 100 million enplanements a year included in the potential audience.

  • Devices: Mobile, Tablet and Laptop (Android and iOS)
  • Pricing Model: CPE, CPI and CPM
  • Formats: App Download, Display, Video, Click-To-Visit, Email Collection, Poll Question, E-commerce Showcase, Social, Save The Date and Text Match.
  • Production Estimate: $0
  • Advertisers: Amazon, Rackspace, TransferWise, Marriott, and more.

Baggage Claim Area

Airport Baggage Claim Area

This is one of the areas in the airport that sees the most traffic throughout the day. While travelers are waiting for their luggage, they can be learning more about your brand. Available packages feature such airport advertising mediums as suspended fabric banners and framed banners.

  • Type: Digital LCD Screens
  • Size: 50” and 70”
  • Share of Voice: :10 Seconds out of :60 seconds loop
  • Format: Static and full motion
  • Production Estimate: $0
  • Advertisers: Prudential, Verizon, TheParking Spot, Oracle, and many more.

Overhead Banners

Airport Overhead Banners

Capture 100% share of voice and guaranteed engagement! Sponsorship campaigns offer several screens of exclusive, high-impact interactions for your brand. Reach business and leisure travelers galore in 80+ airports worldwide. 100 million enplanements a year. 33+ million ad engagements a year.

  • Type: Tension Fabric Displays
  • Size: Varies
  • Share of Voice: 100%
  • Production Estimate: $800 - $2,500
  • Advertisers: GMC, Lincoln, Universal Pictures, Zoho CRM, and more.

The Business Network & Club Lounges

The Airport Business Network Club Lounges

These exclusive parts of the airport are reserved for the most-important of travelers, meaning they are perfect spots to target with your advertising dollars. Distractions are at a minimum within the clubs and lounges, so your message is sure to stand out beautifully.

  • Type: Vertical, Digital, Exhibit, Banners and Product Placements.
  • Size: Varies
  • Share of Voice: 100% on Static. :10 Seconds out of :60 seconds loop
  • Format: Static and full motion.
  • Advertisers: Sony, Bose, Grey Goose, Jaguar, Lexus, and many more.

Digital Screen Network

The Airport Digital Screen Network

Take airport advertising into the 21st century with a well-crafted digital screen network advertising plan. The Prestige Digital Network, made up of beautiful 70’’ LCD screens, will allow your brand to grab attention even in a crowded and noisy airport setting.

  • Type: Digital LCD Screens
  • Size: 40“, 48”, 50” and 70”
  • Share of Voice: :10 Seconds out of :60 seconds loop
  • Format: Static and full motion
  • Production Estimate: $0
  • Advertisers: Nissan, Verizon, Visit Las Vegas, IBM, and many more.

Digital Spectaculars

Airport Digital Spectaculars

As the name indicates, this form of airport adverting is meant to make a bold statement. These large LCD screens can be used to deliver impactful messages in areas of the airport which are densely populated throughout the day.

  • Type: Large Format Digital LCD Screens
  • Size: Varies
  • Share of Voice: :10 Seconds out of :60 seconds loop
  • Format: Static and full motion
  • Production Estimate: $0
  • Advertisers: Accenture, Microsoft, SanDisk, Intel, Oracle, and many more.

Dioramas

Airport Dioramas

Use a diorama to connect your airport advertising message with those who are moving through areas such as intersections, public areas, escalators, and more. Sleek, bright and sized right, these beautiful signs showcase your brand to millions every month.

  • Type: LightBox Static
  • Target: Baggage, Concourse, Terminal Connectors, and Ticketing.
  • Share of Voice: 100%
  • Production Estimate: $300-$600
  • Advertisers: University of Texas, Samsung, Enterprise, Expedia, and more.

Large Format Signs

Airport Large Format Signs

Reach all arriving passengers on the Baggage Claim LCD Network. Whether travelers are waiting for bags to arrive on the carousel or simply passing through bag claim, no one can miss these 70″ high-definition screens.

  • Type: Digital and Static Large Format
  • Size: Varies
  • Share of Voice: Varies
  • Format: Static and full motion.
  • Advertisers: Accenture, Burberry, Oracle, HSBC, and many more.

Mini-Spectaculars

Airport Mini-Spectaculars

One of the classic airport advertising formats, a mini-spectacular is a backlit display which is sure to catch the eye. These displays are typically used in areas such as concourses, arrival areas, and anywhere else passengers will be spending time.

  • Type: LightBox Static
  • Target: Baggage, Concourse, Terminal Connectors, and Ticketing.
  • Formats: 5'h x 20'w, 4'h x 10'w, 7'h x 11'w, 5'h x 15'w, and 6'h x 6'w
  • Share of Voice: 100%
  • Production Estimate: $400-$700
  • Advertisers: Dell, CA Technologies, Oracle and more.

Security Tray Bins

Airport TSA Security Tray Bins

No one is going to get on a plane without going through security, so why not use this checkpoint to catch their eye? Airport advertising can be placed in the bottom of the security tray bins, giving you 100% visibility among departing passengers.

  • Type: TSA Security Line Media
  • Size: Fixed
  • Share of Voice: 100%
  • Target by: Airport and Terminal
  • Format: Static
  • Advertisers: Arizona State University, Honda, Reebok, Zappos and more.

Spectaculars

Airport Spectaculars

There is nothing subtle about this form of airport advertising – and that is a good thing. Spectaculars are large-scale light boxes which can be as large as 15 feet in width! Great for areas with plenty of traffic such as routes to and from baggage claim, the taxi line, the rental car area, and more.

  • Type: LightBox Static
  • Target: Baggage, Concourse, Terminal Connectors, and Ticketing.
  • Formats: 5'h x 20'w, 4'h x 10'w, 7'h x 11'w, 5'h x 15'w, and 6'h x 6'w
  • Share of Voice: 100%
  • Production Estimate: $500 - $1,200
  • Advertisers: Dell, CA Technologies, Oracle and more.

Wall Wraps

Airport Wall Wraps

Wall wraps are airport adverting which is designed to catch attention by fitting in perfectly with the design of any space. The size of the display will be determined by the size of the wall in question, but displays both large and small should have a strong impact on your brand.

  • Type: Wall Wrap Statics
  • Size: Varies
  • Share of Voice: 100%
  • Production Estimate: $1,000 - $5,000
  • Advertisers: Mail Chimp, HSBC, Sophos, Infor, Undertone, and more.

Did You Know?

Airport advertising is expected to double its audience within 20 years – no other medium can make that claim.

Placing your brand within the airport arena creates a positive pre-disposition with your customers.

Passengers are comfortable with the idea of advertising within an airport, so they are more accepting of the messages they receive.

Placing ads in an airport demonstrates the power and prestige of your brand.

Passengers who see airport advertising which to be engaged with those ads to learn more about the brand or offer.

Airport advertising allows your brand to present a universal message that can be displayed and received all around the globe.

 

 

TSA to Speed Up Security Processing


Posted: October 3, 2018

One of the most frustrating parts of traveling by air is the long security line you have to get through. TSA receives a lot of flack for this and while people in lines are likely to stare at airport advertising displays, they’re often so disgruntled that it doesn’t make a great impact. All that is about to change, and for the better. New machines are being tested in Kennedy International Airport in New York, in hopes of rolling them out across the states soon.

The new scanning machines offer a three dimensional look at what is inside carry-on bags. The new move means the entire process of going through security will be sped up. Currently, X-ray machines are used. These offer only a 2D image of the bags as they go through and anything that cannot be completely identified has to be gone through manually. Obviously, this takes quite a bit of time and can slow down the line drastically. The new scanners will help people move through faster than ever before and will eliminate the long waits through security.

What does this mean for airport advertisers? At this point in time, the new scanners are only available in JFK, but once they are available in every airport, people will be moving through to the secured areas of the airport faster. This will allow for improved moods, decreased wait times, and more time spent in the areas of the airport where waiting and checking WiFi is standard. Internet portal ads and interactive displays in the airport will be more appealing and may even have a better response, with fewer people getting stressed out by security.

JFK advertising opportunities may not be increasing in the near future, but the ability to reach more passengers certainly is. As the new technology is proven to work and becomes the standard across the country, you’ll see more content passengers waiting beyond the security gates.

New Airport Technology to Make Travel Simpler


Posted: September 16, 2018

Imagine if passengers didn’t have to separate their liquids from the rest of their carry-on items? As travelers move through security, this is one of the issues that causes major delays, as agents need to check the bags and examine any liquids to ensure they’re safe and within the guidelines. This actually has some benefits for airport advertisers, as well.

When passengers take a long time to get through security, their stress levels tend to go up and they’re in a less optimal mood to view ads. In an ideal world, travelers would see airport advertising displays and feel uplifted and excited about their upcoming trip. It’s a psychological thing, but mood can help influence how people react to stuff.

Three different airports around the world will be testing new scanners that can help identify dangerous liquids. This could eliminate the need to separate liquids, keep them in small containers and present them in a plastic zipper bag. Depending on how the initial trials go, airport security as we know it could change drastically in the next year or so. The scanners are already in use through airports to check regular checked luggage, so it’s not a big leap to start using them for carry-on bags and could make a huge difference in wait times at security.

While the new 3D scanners may not have a direct impact on airport advertising, they are certainly an advantage. Having more passengers in good moods and moving through security faster is a benefit to marketers and will likely be reflected in increased responses to ad displays.

High Tech Airports Are a Hit with Younger Travelers


Posted: August 26, 2018

As more and more airports roll out artificial intelligence tech, the younger generation is becoming more interested in using those particular airports. That’s great news for airport advertising campaigns, since AI provides an excellent opportunity for advertising in any airport that uses the technology. It also gives companies a better idea as to what younger travelers are looking for in a travel experience.

However, where the AI technology was being used was just as important as its existence. Most young people (18-24 year olds in the UK) said they’d love to use virtual reality, augmented reality, or holographic displays at the airport. The older the traveler, the less interest there was in this type of new advertising. AI aid in navigating the airport and checking in was also much appreciated, across the board. Games and other types of electronic entertainment is also

The rising interest in technology throughout airports gives companies with airport advertising campaigns a big boost. AI booths to help passengers move around the airport and get through security faster are the perfect place for ads. The displays can easily include campaigns between passenger scans or while processing and there are opportunities for many other types of ad campaigns, thanks to the screens being made available.

Airport advertising is definitely taking a turn for the more technical. Advertising displays that are interactive attract more attention and are an excellent way to reach the younger age bracket. Digital displays, AI, and holographic ads all have the potential to get noticed and be more effective than traditional advertising campaigns. When used in airports, where travelers are essentially a captive audience, interesting campaigns and displays can make all the difference. Companies should pay close attention to trends in this area.

London City Airport Advertising Moves Outdoors


Posted: August 22, 2018

Anyone headed to London City Airport these days will notice something new . . . airport advertising outside the terminals. The airport has expanded their commercial offers and now provide outdoor screens. The new digital ads are located in strategic spaces throughout the airport, designed to reach anyone in the parking areas as they head to the terminal.

Exterior advertising can be extremely powerful, particularly as it reaches far more people than those ads indoors. If someone is merely dropping a friend off at the airport, they’ll still see the ad campaigns that are being shown near the car park. It’s a powerful way to reach 100% of those arriving at the airport, even if they never set foot inside a terminal.

Digital airport ads have long been a part of the landscape, but London City Airport has taken the idea to a whole new level. Not only does the new development mean more revenue for the airport, it also means advertisers have more options when it comes to ad location.

While London City airport advertising has taken the leap to include exterior options, more and more airports are following suite. These outdoor ads open up the world to businesses looking to present themselves to travelers. It’s possible to reach more people than ever and the unique designs of the outdoor digital screens mean there will be more space for the campaigns.

London Luton Airport Shows the Power of Digital Advertising


Posted: August 16, 2018

Digital airport advertising is here to stay and the displays are constantly being upgraded. London Luton Airport is an excellent example of this. The airport has recently redone all its digital signs and upgraded to new screens . . . 132 of them, throughout the airport. The upgrade is part of a massive expansion that the airport is undergoing, with a new terminal extension.

Digital advertising displays are versatile enough to handle a multitude of tasks. In the LLA advertising panels, for example, digital signage is being used to provide passengers with navigation information throughout the terminal, as well as ads. The combination of utility and airport advertising is actually a benefit for those with advertising campaigns. Passengers will be looking at the panels to get more information on where to go in the airport and they will watch as ads are displayed, too. It’s a win-win situation.

Location of the digital screens is of high importance, as well. LLA has shown that some locations are more optimal than others. Ideal advertising locations include near the check-in desk, along walkways, and near escalators. For in-airport retailers, advertising just before passengers reach the retail area of the airport can be very beneficial. The screens not only enhance the passenger experience; they also provide timely information that can be used immediately by the traveler.

Depending on the digital display, some may use wider option that allow for split screens. This lets the airport navigation information show up on one side, while the other side can show an ad. The possibilities are endless and as long as passengers are looking for information on the screens, they’ll also be taking in any promotions that are going on at the same time.

Portland International Features Unique PETA Advertisements


Posted: August 1, 2018

If you happen to walk through the Portland International Jetport in August, you’ll notice airport advertising has taken an interesting twist. Throughout August, the airport is featuring ads placed by PETA. The advertisements, which range from stand alone kiosks to digital wall ads, are designed to stop the consumption of lobster.

The controversial ad campaign has created quite the uproar. That’s partially due to the fact that it coincides with the Maine Lobster Festival this week. As passengers arrive in the Maine airport, they’ll see the displays asking people to see the individual, not food. With roughly 30,000 attendees, the festival is a fairly large one and PETA’s campaign has certainly targeted the arrivals.

Controversial airport advertising can certainly be used to garner attention. While PETA set up a handful of ads in the Portland Jetport, the campaign has already reached millions, thanks to journalists picking the story up. Advertisers should keep this in mind as they plan their airport ad campaigns. There’s a lot you can do with a little controversy and PETA has managed things perfectly by presenting ads that aren’t offensive, but still cause people to feel. Sparking emotions by reminding passengers that lobsters are living beings has created a far reaching effect. Anyone can do the same with their ad campaign, with a little careful planning.

Advertising in airports requires serious planning. Your ad needs to be eye catching and interesting enough that people will notice it. However, if you go the controversial route, you will also need to walk the fine line between offensive and viral. The lobster ads in Maine have done just that and serve as an excellent example for anyone who is currently considering advertising in an airport.

Airport Advertising Turned On Its Head By British Airways


Posted: July 25, 2018

Walk through King Shaka International Airport and you’ll see some pretty impressive airport advertising at work. In the domestic departures area, a whole new digital display has been set up by British Airways. The airline’s ad campaign is designed to catch your eye and appeal to the masses. Roughly half a million people move through the airport annually and digital signage is the best way to reach them.

Airport advertising used to mean print signs and display ads, but these days, more and more ad spaces are going digital. This allows for several benefits, including more dynamic ads. When a company chooses to display an ad on a digital platform, it allows for more options. Moving images tend to capture viewers more than a static image and digital is perfect for this. A display that allows your company to showcase multiple products, or even just a movement that will get more eyes on it, is invaluable.

Another benefit is the ability to split a single display between multiple advertisers. While this does mean less airtime for your business, it can mean more accessibility. For example, when a digital billboard, like the British Airways one, is in a prime location, it can be used for more than just one company. This allows for maximum exposure.

Airport advertising is adjusting to the times. While wall ads and more traditional methods of marketing are certainly not gone, digital is on the rise. Companies that embrace the new tech options will find they get more eyes on their products, even in relatively small airports.

Global Airport Advertising Makes for Success


Posted: July 18, 2018

HSBC has had quite a few large advertising campaigns, but the bank is now going global . . . with airport advertising. It’s something all international businesses could learn from. The campaign will include 79 ad designs that will appear across nine countries in 17 different airports. The idea is to be seen by at least 900 million travelers throughout the summer.

Global airport advertising helps create consistency across the board. When someone sees an ad for a business just before take-off, then sees another for the same company when they land, it gets them thinking. While local businesses may not want to make use of the technique, any company that reaches multiple destinations can create links that follow travelers around the country and even across the globe.

HSBC’s widespread marketing plan uses indoor and outdoor ad displays to reach travelers long before they actually reach their terminal. They’ve also focused on being creative, while remaining true to each destination. The ads are tailored to their specific display location, for maximum impact. Again, this is something any company can do, but it also helps to have an eye catching design that is quite memorable. The bank has done this by capturing images through the unique logo for the bank.

Takeaways from the HSBC’s airport advertising campaign include keeping a consistent tone or voice over all airport ads. Ideally, people will immediately recognize your brand, no matter where they see it. Companies should also be sure to scout the locations where their ads will be most effective, including point of access WiFi ads and wall displays, as well as digital displays. Most airports offer multiple options, so there are choices to be made, based on data and previous promotions.

Travelers Still Receptive to Airport Advertising


Posted: July 4, 2018

Good news for companies investing in airport advertising . . . it works! A recent study done by Nielsen showed that 80% of those who fly frequently pay attention to airport ads. Of those, nearly half go on to take action. Those are excellent numbers for advertising ROI.

Frequent fliers take specific actions after seeing an ad, which is a good reminder to companies to place a call to action on their marketing campaign. Actions included visiting a retail location, looking up a website, or otherwise seeking out more information about the product or service. A whopping 19% of ad viewers who take action will actually make a purchase.

Understanding where travelers are looking to spend their money can help advertisers choose appropriate campaigns. For example, 84% of frequent travelers will head to a restaurant and half will probably visit a retail store that sells clothing or accessories. You can expect roughly 41% to check out an electronics store while in the airport.

The study also showed that the more time travelers spent hanging around in the airport waiting, the more advertising they looked at. Nearly three quarters of travelers show up an hour or more before their flight boards, which leaves plenty of time for exposure. It’s important to note that the vast majority of passengers spend their time on mobile devices during the wait period. That increases the need for WiFi point-of-access ads and means that digital promotions are more likely to catch their eye.

With 9 out of 10 frequent fliers likely to check out a retail store or restaurant after seeing an ad about them, it makes sense to target your ideal customer with airport advertising. Special deals and promotions are also a big hit, with half of all travelers checking out travel reward programs and a third of them signing up for travel reward credit cards.

After all, with nothing else to do but wait, travelers are prime targets for high quality airport ads. Companies that take advantage of their focus and provide entertainment to keep bored passengers interested, will quickly see the benefits of airport ads.

Airport Shopping Expands Its Audience


Posted: March 29, 2018

Until recently, you needed a plane ticket, more specifically, an international plane ticket, in order to make a purchase at an airport duty free shop. That’s no longer the case in many airports, including Singapore, Dubai, London, and many more. Even the United States is beginning to work on letting shoppers through the gates to enjoy shopping. That’s excellent news for airport and inflight advertising.

With shopping opened up to a wide range of customers, airport advertising can now target more passengers, rather than just those flying internationally. The same goes for inflight advertising. Duty free shopping is one of the biggest places people spend money right before getting on their plane, thanks to the boredom of hanging around and waiting for flights.

There are two ways that airport advertisers can benefit from this knowledge. First, if you entertain passengers beyond customs points, you’ll have a captive audience. A good campaign can keep people interested and paying attention for more than one glance.

Second, advertising for shops available in these areas can expand to fit the entire populations in the airport, rather than just those headed out on international flights. The change could result in a drastic increase in sales, as the number of domestic travelers often exceeds the number of international travelers. The trick is to give them a reason to pay attention.

International Kiosks Added at Indianapolis Airport


Posted: March 17, 2018

Customs is the main thing that slows passengers down as they move through an airport, but Indianapolis Airport is aiming to change that and increase views of IND advertising. The airport recently added two new kiosks that will cater to those in the Trusted Traveler Program, helping them pass through the customs section of the airport faster.

The Trusted Traveler Program is federally run and requires an application and fee through the U.S. Customs and Border Protection agency. Once granted, it allows applicants to move through the advanced Global Entry kiosks faster.

How do the kiosks benefit those interested in advertising at IND? There are two opportunities to improve ad views and sales here. First, the faster travelers move through customs, the more time they’ll tend to have waiting on the other side. While it does speed things up considerably, the kiosk method doesn’t eliminate wait times completely and marketing on the other side of customs ensures there will be plenty of views.

The second option is advertising on the kiosks themselves. Any time there is a screen available in an airport, there is the possibility of adding marketing. This is an area that has yet to be explored, but could easily be turned to great advantage by advertisers.

OIAA Approves Outdoor Airport Advertising at Ontario International Airport


Posted: December 13, 2017

Airport advertising can get a bit crowded and it’s not always possible to get a prime spot within the terminal you want. That’s about to change at Ontario International Airport. The Ontario International Airport Authority recently approved the addition of in-terminal and outdoor airport advertising at ONT. The possibilities for marketers looking to get into the Canadian airport market are huge.

The president of OIAA, Alan D. Wapner, explained that the approval was meant to open up commercial revenues for the airport, outside of aviation. “Airports cannot succeed on landing fees and terminal leases alone, so airlines in particular will view this as a very positive step,” he said. This is the thought throughout the world in airports at the moment, and it’s becoming more common for airports to open up the outdoor advertising space.

Outdoor airport advertising spaces are a big step for marketers, as they open up the viewing possibilities. Outdoor ad spaces include a variety of options, depending on the airport. Some of the airport advertising opportunities include exterior wall wraps for higher visibility, as well as banner ads from light and electric poles, digital ad screens and digital banners. The possibilities are endless when it comes to reaching more and more passengers with your marketing campaigns.

As technology improves and airports try to increase their income, it’s likely that more and more airports will offer outdoor advertising in addition to more traditional airport advertising in-terminal. This opens the doors for broader advertising options and bigger marketing campaigns than those restricted to a single terminal. While narrowing your target market is a good thing, sometimes it’s a good idea to aim at the larger numbers and reach more people. Light pole banners or a parking lot digital ad will do exactly that, giving marketers a bigger, better opportunity to reach more people.

High Speed Internet Makes a Great Case for Airport Advertising


Posted: November 29, 2017

Spain’s airports are about to start providing free internet . . . and it’s high speed, to boot, making it easier than ever for airport advertising to reach clients. While the new service is designed to be ad-free, it opens up a whole new world of possibilities to advertisers who can use off-line marketing to provide codes for online services.

Aena, Spain’s airport operator, allows customers to sign up for a period of three or 12 months. The sign up is done via social media or the company’s own internet client and allows users to access the internet throughout the country, in any airport.

Previously, Aena provided free, unlimited internet for 30 minutes at a time. It was ad heavy and slow. Customers could pay for a premium, ad-free service with higher speed, but clients were not impressed with the service. In the end, the company decided to boost its internet service and now provides coverage for a whopping 46 airports, plus two heliports, making it possible for airport advertisers to reach just about any traveler in Spain.

Airport advertising is evolving and growing. With more and more airports providing free service, it is rapidly becoming the preferred method of advertising in airports. You can expect to see more opportunities for online airport advertising, where it can be aimed directly at travelers.

Airport Advertising Gains Flexibility with Curved Displays


Posted: November 15, 2017

Cincinatti/Northern Kentucky International Airport is one of the early adopters of the newest airport advertising technology on the market. In the past, airport marketing was limited to flat surfaces. While print ads could be wrapped around columns, digital airport advertising was stuck with plain, flat displays. That’s no longer the case.

Curved LED displays are opening up all sorts of new possibilities to the companies interested in marketing throughout airports. Not only does a curved surface mean more interest garnered, simply due to the uniqueness of the display, it also signifies the expansion of advertising space throughout airports. Curved walls, pillars and columns are no longer off limits for dynamic displays, meaning advertisers have more options than ever when it comes to marketing to air travelers.

Digital ad displays are rapidly becoming the norm in airports around the world, but until recently, they were only available on flat walls. With these new advances, companies can create more interactive, moving announcements that will catch people’s attention far better than a static image, and present them on nearly any surface available in the airport.

More advertising space and digital displays will expand the amount of airport advertising space available and open up the floor to more marketers. While digital displays may be pricier for the advertiser, they are proven to be more captivating for a traveler stuck in a boring airport. Repeated viewings of the ads will also boost revenue for companies and depending upon placement, a single digital ad could be viewed multiple times by a traveler. In short, digital marketing on curved surfaces is a very good thing for advertisers.

Singapore Changi Airport Unveils the Crystal Garden Central Piazza


Posted: October 25, 2017

Air travelers moving through the freshly redesigned Transit Hall in Singapore Changi’s Terminal 3 Central Piazza. The dazzling space provides travelers with a relaxing, fascinating space to spend their time waiting for their flight. It also offers all new airport advertising space for companies looking to capitalize on the captive audience.

The airport has created an upgraded plaza that not only provides visual interest, but offers plenty of retail therapy for travelers. A brand new Louis Vuitton store joins the existing shops that include DFS Wines and Spirits, as well as The Shilla Duty Free’s Cosmetics & Perfumes duplex, creating a high end retail space that spans three duplexes.

The Crystal Garden is made up of garden spaces that heavily feature crystal dandelion flowers, lit from within. The effect is a stunning one, with the sculptures capturing the visitor’s attention immediately. However, the advertising spaces around the Central Piazza are placed perfectly to draw attention once the initial interest in the sculptures has worn off. With such a welcoming space, designed to capture a carefree spirit, travelers will be drawn to the plaza and are likely to spend quite a bit of time there.

Companies interested in advertising luxury goods will find that the newly renovated Central Piazza at Singapore Changi Airport is the ideal space for airport advertising. The enchanting surroundings do all the work of putting travelers in the right mindset for buying.

Heathrow Airport Uses Targeted Billboard Ads


Posted: October 18, 2017

Every marketer knows that targeted advertising is where the real results lie, which is why airport advertising is so popular. It’s easy to target travelers in an area where they are actually on their way to travel. What if airport ads could become even more targeted?

Heathrow International Airport is just one airport that is making the leap from general advertising to using APIs to target specific travelers with billboards. The concept is simple . . . the ads are displayed specifically for those traveling to certain destinations. This requires using flight data gleaned from the airport’s records, which allow specific ads to show only when the travelers to those destinations are passing the billboards.

What does this new leap in airport advertising mean for businesses? It allows for a higher return on investment, as it’s proven that consumers are more receptive to carefully targeted advertising campaigns. What could be more targeted than an ad that is designed just for that tiny audience headed to a certain destination? Using the technology, companies can let travelers know of deals and special events that will be available upon their arrival in the destination city, let consumers know what to do once they land, and provide customized tips and information for those travelers. The end result will be more sales.

Airport advertising is getting more and more advanced, so it’s not surprising that more targeted ads within the airport itself are now becoming available. Take advantage of the latest methods of reaching out to your customers. It’s the best way to get noticed.

NanoLumens Transform Airport Advertising


Posted: October 11, 2017

LED screens have been used in airport advertising for a while now and provide a more impressive user experience. The latest in airport ad displays, however, is an improvement on the traditional LED display. NanoLumens has created a seamless, multi-panel design that gives crystal clear definition.

Multiple airports are now using NanoLumens LED airport advertising walls, including the JFK Airport, Toronto-Pearson Airport, Stansted Airport, Miami International Airport, and Cincinnati/Northern Kentucky International Airport, among others. The ad displays have transformed digital airport advertising, making it possible to use curved displays, as well as varying sizes made up of multi-panels. Other benefits to advertisers include lightweight panels, simple programming and ease of installation. Another big feature is the ability to repair a faulty LED or single panel without taking the entire display out of commission.

Airport advertising has taken a giant leap forward with the improvement of wall displays like these. While the NanoLumens panels are only in a handful of international airports at this time, the technology is available. It’s only a matter of time before these lightweight LED display panels are available across the board, making it even simpler for marketers to get their message in front of the millions of travelers who frequent the half of airports around the world.

For companies interested in upping their game in the world of airport advertising, LED panels are certainly a big leap forward. As technology continues to improve, we’ll be seeing more and more changes like those at the Miami International Airport and others like it.

Interactive Advertising in Airports Opens Up New Opportunities


Posted: March 25, 2017

Airport retailers are jumping on the interactive airport advertising bandwagon, with great results. San Francisco International Airport is just one of the airports currently using interactive technology to create unique user experiences for travelers.

Advertising via digital screens allows companies to create an interactive experience for buyers, without bringing in extra employees. Travelers have the option of learning more about a product or service immediately. There’s no waiting for an employee to become free and each person can experience personalized advertising screens.

While a number of companies are now using this technology to hone their customer service and create a tailored shopping experience for buyers, airport advertisers are finding it particularly useful. The technology permits companies to share more information than through traditional airport advertising methods. As a result, companies are seeing drastic increases in sales, leaving no doubt that customers prefer this type of interaction.

One such example is See’s Candy at San Francisco International Airport. The store offers a large screen above a display of items from the company, including marketing and branding. When a shopper waves a hand over a display section, they are presented with information on the specific exhibit piece. The screen has boosted sales and improved customer education. The same results can be seen in other shops using similar techniques to interact with customers through technology.

For companies interested in building a customer base via digital advertising screens in airports, there are opportunities in a range of airports, both large and small, around the world. Thanks to the low cost of technology like the digital advertising screens being used, it’s possible to scale the methods as needed. Advertisers don’t have to limit themselves to just one airport or even one section of the airport. Instead, they can capitalize on repeated exposure and build up a customer base built on trust and knowledge.

Education and personalization are what make this type of digital airport advertising so successful. Technology, used correctly, can result in some pretty big gains for advertisers around the world.

New Zealand Airports Add Digital Signage


Posted: March 15, 2017

Digital signage has arrived in New Zealand, providing the millions who travel to and from the country with a high definition entertainment point. The addition of these new airport screens mean companies will have even more opportunities to get their services and products in front of travelers.

The digital signs throughout New Zealand’s airports range from video walls to single screens that are set up around the waiting areas, baggage claim spaces and throughout the airports. The screens are designed for airport advertising, as well as informative purposes. The digital billboards provide a more interactive experience for the viewer and ensure that attention is paid to the announcements made.

In today’s busy world, it’s essential to catch a viewer’s attention and target them specifically. This is where digital airport advertising thrives . . . with customized messages. For example, if someone is waiting to pick up their luggage in the baggage claim, the message can be aimed directly at their current needs and wants. Likewise, a traveler going through customs will have a different message to respond to.

Tailoring content to the specific traveler needs throughout the airport is what gives digital advertisers an edge in this market. Add in the fact that travelers tend to have similar needs and you can come up with a marketing plan that will reach its target market faster and easier with digital airport ads.

Digital advertising is a rapidly growing industry and has only recently reached airports. With New Zealand airports picking up on the trend, ads will only become more customized from here on out. In the near future, billboards and digital screens will check mobile devices on individuals to glean information and present those viewers with a very specific ad. Targeted marketing has never been so specific.

Along with digital signage, WiFi ads and mobile phone advertising are also on the rise throughout New Zealand. For companies, this means more personalized access to targeted markets and a higher level of sales conversions. Digital airport advertising is here to stay and it will only become more specific to the needs of both the advertiser and the viewer. Companies can take advantage of this to reach their target audience and guide them to their purchase.

New Airport Advertising Opportunities at Honolulu Airport


Posted: March 2, 2017

Honolulu International Airport is changing things up and improving their digital advertising throughout the airport. Airport advertising has become a rapidly growing industry as companies realize just how valuable travelers are.

Airport advertisements are highly effective because it’s possible to target the exact market that is passing through the halls. Since travelers tend to fall into either business or tourism categories, this makes it simple to reach out to them and technology has made this even easier.

Honolulu International Airport advertising is getting high tech with multiple digital screens throughout the airport, including high-definition and LED screens. In addition to these changes, the airport is introducing new signs around the baggage claim, an area that is underused. After all, people tend to wait longer in the baggage claim area than any other part of the airport, making it prime real estate for digital airport advertising.

HNL airport advertising reaches around 32 million travelers each year. Out of these millions, the vast majority are business travelers, with plenty of tourists mixed in. The opportunity for companies to reach out to these travelers through digital airport advertising campaigns is huge. Don’t underestimate the power of high tech ad campaigns in the presence of a captive audience. Bored travelers will pay plenty of attention to entertainment, even in the form of an ad.

Digital Signs: A Normal Part of Airport Advertising


Posted: March 8, 2017

It used to be that the only digital signs you would spot in an airport were the ones offering information on arrivals and departures. That’s changed drastically in recent years.

The prime travel season starts in spring and airports tend to become more active during the spring and summer months. More people are traveling for pleasure during this time, rather than business, making it simple to aim digital airport advertising campaigns at these travelers. Airports have discovered the usefulness of having screens and digital signage available.

Digital signage has become common throughout the world’s airports for several reasons. First, airport screens help keep anxious travelers occupied and focused on something other than travel delays. Second, the same screens can be used to update travelers in case of emergency. The signs are ideal for presenting knowledge, techniques and they also entertain travelers.

Digital airport signs can be found just about everywhere now. They are set up at restaurants, in stores and throughout the lounges and waiting areas. The screens are perfectly situated to reach a captive audience . . . those who are sitting in an airport for hours on end as they wait for their flight.

A particularly useful addition to many airports is the digital information kiosk. These way finding kiosks are interactive in some cases and provide information on how to get from one area to the next in the most direct manner.

When it comes to digital signage, companies have a terrific opportunity to reach travelers through digital airport advertising. A single ad placed before a video or informative bulletin can make a big impact and airport advertising is quite effective, thanks to the ease of identifying the target market. All the company has to do is present a great ad in order to capture the traveler’s attention.

Digital signs are no longer a surprise. They’ve become part of the travel experience and that’s a good thing, for both travelers and advertisers.

International Airport Advertising Opens Up Further with New Flights


Posted: June 08, 2017

Fort Lauderdale airport will soon have nonstop flights to San Jose, Costa Rica on a daily basis. The addition of a daily flight means a drastic uptick in the number of travelers heading to the tropical country and it opens up more avenues for airport advertising, both at national airports and international ones.

At the moment, Southwest’s Costa Rica flights are only available three times a week and require between one and three stops on the way, depending on the day. For travelers hoping to spend a weekend in the tropical country, it’s a long trip and the multiple changes of planes can be off-putting. With this in mind, the new non-stop flights will be offered shortly, along with routes to Dominican Republic and Turks and Caicos.

Southwest Airlines has been flying out of Fort Lauderdale airport for years, but the airline anticipates expanding their options to Central America even further in the future. This means big things for companies interested in marketing to Latin Americans and international travelers.

International airport advertising will see even more eyes as the flights increase. With non-stop flights on offer, more and more people will be taking the opportunity to head south for warmer climates, particularly in the winter. In addition, business people from around the world will be heading to conferences and retreats in these tropical countries.

More access to Central America for travelers means more eyes on marketing campaigns in foreign countries. As nonstop flights make it simpler to explore the world, airport advertising can also expand and reach more markets. Fort Lauderdale’s airport advertising can now expand to include more international travelers than ever before.

Portland International Airport Adds a Craft Distillery


Posted: June 08, 2017

The city of Portland is well known for its artisans and exquisite food and drink, but now travelers will find it inside the Portland International Airport. Advertising has reached a new level with the House Spirits Distillery, a Portland craft distillery that offers small, limited batch products for tasting in the actual airport.

The tasting room is the first of its kind in an international airport and should be a big hit. With craft liquors and unique cocktails, travelers with a need to relax will find the pleasant space ideal for chilling. Whether waiting for a flight or arriving in the city, there’s nothing like a great drink to make the time pass a little easier. This also allows transfers to enjoy a piece of Portland without ever leaving the airport.

With over 18 million travelers passing through the airport on an annual basis, the House Spirits Distillery is bound to become a popular destination. In fact, it’s possible that people will come to the airport specifically for a unique taste of delightful liquors and spirits. It’s details like this that create destination points for airports like PDX. Airport advertising becomes even more effective when combined with high traffic and interested patrons. While they may show up for the tasting room, there’s no reason passengers won’t check out other interesting marketing displays on the way to and from the Distillery tasting room.

When it comes to PDX airport advertising and marketing, the House Spirits Distillery knows what it’s doing. Founded in 2004 by a Guatemalan and his friend, the artisanal liquor company has grown in leaps and bounds over the years. Not only with the airport tasting room have the usual favorites, which include Krogstad Aquavit and Volstead Vodka, there will also be a number of spirits that will only be found for a limited time at the tasting room. For fans of the spirits, there’s no hesitation in heading to the airport for a taste of something truly unique.

The extra visitors mean more eyes on marketing campaigns by other companies interested in PDX airport advertising. The simple addition of one popular business can immediately boost the ROI of any advertisements around it, thanks to the increased foot traffic. Just keep in mind that not everyone will be traveling, as the distillery attracts locals and travelers alike. It’s not hard to see why, either.

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