EAM Advertising plans, secures, and runs airport advertising campaigns for brands and agencies, at one airport or across ten. We give you one contact, one contract, and one team accountable from start to finish. Get our media kit for formats, planning ranges, and booking windows.
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Best forProduct launches, conference circuits, and brand programs that follow your buyers from city to city.
Client exampleDynatrace ran one airport campaign across five continents and reached over 60 million people.
Best forYour home market, a single event week, or a first test of airport media.
Client exampleFabric took over every digital screen and all 760 security trays at San Jose airport.
Working for a client? See how we work with agencies. Buying in-flight too? See in-flight advertising on 45+ airlines.
The basics
Airport advertising is out-of-home media placed inside and around airport terminals: digital screens, banners, wall wraps, baggage-claim displays, security trays, lounge screens, and roadside billboards. It reaches travelers with time to look, from 45 minutes to several hours per visit. It is sold by airport, by format, and by period, usually four weeks, by the media owner that holds that airport’s concession. EAM plans and buys it for you across any of 125+ airports under one contract.
Every airport sells the same path in different units. On the departure side: check-in halls, the walk to security, the security checkpoint itself (trays and overhead screens), the concourses and gate holds, and airline lounges. On the arrival side: the walk from the gate, baggage claim, the exit doors, and the curb. Concourse and lounge units reach everyone, including passengers connecting through a hub; baggage claim and the curb reach only people starting or ending a trip in that city. That distinction decides most plans: a brand selling to the city buys arrivals, a brand selling to the traveler buys departures, and a launch buys both.
Tap any format to see photos, how it is sold, and its artwork lead time. Specific units and sizes vary by airport.
Digital screens and video walls in airline business club lounges reach affluent business decision-makers and high-net-worth travelers in a captive setting.
Travelers often spend 90 minutes or more in the club. Screens in dining and seated areas and larger video walls (about 84–100 inches) give the brand both frequency and a dominant face.
Full motion or static creative can rotate through the loop while the audience is already seated.
* Differs depending on the airport.
Target high-level decision-makers and affluent individuals with entrance banners in airport business club lounges.
Engage with a discerning audience in a premium, brand-safe environment.
Showcase innovations for business-to-business brands or emphasize luxury for high-end brands.
* Differs depending on the airport.
Baggage claim digital network screens provide a unique opportunity to connect with travelers at a prime moment.
Strategically placed in high-traffic areas throughout the baggage claim area, these screens ensure maximum exposure for your brand.
By using baggage claim digital network screens, you can deliver your message to travelers multiple times, building frequency and driving engagement.
* Differs depending on the airport.
Packages can range in screen size and quantity. Strategically positioned throughout central airport concourses.
These screens can target 100% of arriving and departing traffic as passengers move towards airport exits and a large percentage of departing traffic as passengers move through the concourses and frequent favorite concessions in the area.
* Differs depending on the airport.
Large format banners offer a large, eye-catching space that can capture the attention of everyone walking through the airport.
They can be strategically placed on walls or hung from ceilings throughout the airport, ensuring maximum exposure for your brand.
With large format banners, you have the opportunity to own 100% of the share of voice in that area.
* Differs depending on the airport.
Experiential advertising at airports lets the brand interact with a captive audience through immersive installations.
Activations can include brand ambassadors, tech-focused displays, and product sampling.
Exhibit space is the same idea: a physical footprint where travelers can engage face-to-face.
* Differs depending on the airport.
Digital charging network screens are a highly effective advertising tool for brand marketers looking to reach a captive audience of travelers.
Travelers engage with the screens while charging devices, which adds dwell to the impression.
* Differs depending on the airport.
Digital spectacular screens offer a powerful advertising tool to capture significant attention in airports.
Strategically located in high-traffic areas, these screens provide maximum visibility and impact for your brand.
With their attention-grabbing size and creative flexibility, digital spectacular screens hold the attention of travelers and drive engagement.
* Differs depending on the airport.
By using digital network screens, you can deliver your message to travelers multiple times throughout their journey.
Strategically placed in high-traffic areas, these screens ensure maximum exposure for your brand.
These screens build frequency and drive engagement, making them an effective advertising option.
* Differs depending on the airport.
Dioramas are backlit displays at eye level in corridors and holdrooms.
They offer a lit, poster-scale face with 100% share of voice on that unit.
* Differs depending on the airport.
Leverage exterior signage to engage airport visitors as they arrive or depart, keeping the brand visible on the campus.
High-impact banners on the building or approach create a lasting impression before travelers enter the terminal.
* Differs depending on the airport.
Flight information screens are some of the most frequently viewed screens in the airport, where passengers already look for gate and time updates.
Advertising on these screens puts the message next to information travelers are actively reading.
* Differs depending on the airport.
Jet bridge wraps put the brand on the walk between gate and aircraft.
The space is captive and sequential: every boarded passenger on that gate walks the length of the wrap.
* Differs depending on the airport.
Large format digital screens offer a unique opportunity to make a lasting impression on travelers.
These screens have the wow factor needed to capture your target audience's attention and inspire them to engage with your brand.
Large format digital screens offer creative flexibility to showcase your brand's messaging and art in a way that resonates with your target audience.
* Differs depending on the airport.
Large format banners offer a large, eye-catching space that can capture the attention of everyone walking through the airport.
They can be strategically placed on walls or hung from ceilings throughout the airport, ensuring maximum exposure for your brand.
With large format banners, you have the opportunity to own 100% of the share of voice in that area.
* Differs depending on the airport.
Mini-spectaculars are smaller spectacular units that still dominate a sightline without a full-wall takeover.
They own share of voice on that face and work in tighter terminal pockets.
* Differs depending on the airport.
Exterior digital billboards at the airport engage a wide mix of travelers on the approach and campus roads.
Creative on digital billboards can run full motion or static.
* Differs depending on the airport.
Large format banners offer a large, eye-catching space that can capture the attention of everyone walking through the airport.
An overhead banner package is sequenced across multiple faces so the brand owns a stretch of the travel journey and a specific airport area, which is what creates the wow effect.
They can be placed on walls or hung from ceilings, with 100% share of voice in that zone.
* Differs depending on the airport.
Spectaculars are large-format displays built for a single dominant face in a high-traffic terminal space.
With the ability to own 100% of the share of voice, your message is the only one being seen by travelers in that area.
* Differs depending on the airport.
Tension fabric displays are a visually stunning way to showcase your brand or product in the airport.
They command attention in a crowded terminal and offer a cost-effective way to reach a large audience.
With tension fabric displays, you have the opportunity to own 100% of the share of voice in that area.
* Differs depending on the airport.
By advertising on airport security trays, the brand reaches travelers during an essential part of the departing journey.
Every passenger who uses that lane handles the tray.
* Differs depending on the airport.
By using vertical digital network screens, you can deliver your message to travelers multiple times throughout their journey.
These are vertical units with a different view profile: most sit at eye level and read with a poster feel.
Strategically placed in high-traffic areas, they build frequency as passengers walk the concourse.
* Differs depending on the airport.
Video walls are strategically positioned in high-traffic areas of the airport, ensuring maximum visibility and engagement for your brand.
These high-impact screens provide maximum visibility for your brand, making a lasting impression on travelers.
* Differs depending on the airport.
Wall wraps offer a visually striking and modern way to showcase your brand in the airport, with the ability to customize them to your brand.
Strategically placed in high-traffic areas, wall wraps capture attention and own 100% of the share of voice on that surface.
* Differs depending on the airport.
Sponsoring Wi-Fi access at airports engages travelers on their personal devices.
Call-to-action pages can be video or static, which is what turns access into a media placement.
* Differs depending on the airport.
Window wraps offer a visually striking and modern way to showcase your brand on terminal glass, with the ability to customize them to your brand.
Strategically placed on windows in high-traffic areas, they capture attention from the interior walkway or the curb and own 100% of the share of voice on that glass.
* Differs depending on the airport.
Planning ranges for one unit or one network at one airport, for a four-week period, from EAM’s buying across 125+ airports. Rates move with the airport, the season, and availability; specific units come back as a quote. For every format and more airports, see the full airport advertising cost breakdown.
| Format | Where it sits | What you get | Planning range | Best for |
|---|---|---|---|---|
| Digital screen networks | Concourses, gate holds, check-in, baggage claim | A 10- to 15-second spot in a loop of 6 to 24 advertisers across 20 to 100+ screens | $5,000–$150,000 | Frequency across a whole terminal; B2B and launches |
| Large-format digital and video walls | Check-in halls, central concourse, arrivals exits | One dominant screen or wall, shared with 4 to 10 advertisers | $15,000–$150,000 | A single big read; brand launches |
| Baggage-claim digital and carousel wraps | Arrivals hall, over and around the carousels | Screens or printed wraps at the one place every arriving passenger stops | $5,000–$75,000 | Reaching visitors and inbound business travelers |
| Security trays | The checkpoint, in passengers’ hands | Printed tray inserts, 100% share of voice at that checkpoint | $10,000–$60,000 | Every departing passenger, once, up close |
| Banners, wall wraps, and tension-fabric displays | Concourse walls, escalator banks, walkways | One static face, full share of voice for the period | $5,000–$60,000 | Always-on presence; one message held for weeks |
| Spectaculars, mini-spectaculars, and dioramas | Baggage claim, corridors, waiting areas | Backlit static displays, full share of voice | $2,000–$40,000 | Entry budgets; directional and local messages |
| Airline lounge screens and banners | Inside airline clubs | Screens and displays in front of seated premium travelers for 90 minutes or more | $5,000–$40,000 | Executives and frequent flyers |
| Terminal dominations and takeovers | Every face in a terminal or concourse | All digital and static units on one path, one brand | North of $150,000 | A launch or event week |
| Exterior and roadside digital | Approach roads, parking structures, curb | Digital billboards reaching passengers, meeters, and the local commute | $5,000–$75,000 | Local reach beyond the terminal |
Production and installation are extra on static units, from a few hundred dollars for a tray or diorama to $40,000 for a large wrap. Digital units run your files as supplied.
| Airport size | Examples | One unit or network | Two- to three-unit plan | Domination |
|---|---|---|---|---|
| Largest hubs | JFK, LAX, ORD, SFO, MIA, ATL | $15,000–$150,000 | $50,000–$300,000 | North of $300,000 |
| Large airports | SEA, PHL, MCO, LAS, DFW, IAH, EWR | $8,000–$125,000 | $30,000–$200,000 | North of $150,000 |
| Mid-size airports | AUS, BNA, FLL, PBI, PHX, LGA | $3,000–$80,000 | $15,000–$110,000 | North of $100,000 |
| Multi-airport campaigns | 3 to 10 airports | $75,000–$100,000 for three airports; $150,000–$250,000 across five major hubs; $500,000 and up for eight to ten. See the multi-airport cost guide | ||
Your airports, your dates
Get current pricing and availability for the airports you need. Send your work email for the media kit. We’ll follow up to learn who you need to reach and when, then come back with live availability and a recommended mix.
Proof of posting and digital play logs show the campaign ran as bought. Delivered impressions are modeled from the airport’s passenger counts and the unit’s position, so treat them as audience sizing. A brand-lift study, fielded before the flight, is the only method that measures effect. Direct attribution to sales is not reliably available for airport media, and anyone promising it is overselling. EAM contracts proof of posting and delivery reporting on every campaign.
How a multi-airport campaign works Airport advertising examples Find your airport
Where to advertise
The airports your audience actually flies through, in the weeks they fly. A B2B brand follows its buyers’ home airports and conference cities; a consumer brand follows its markets and the leisure peaks. Each airport sells differently, so every link below goes to a guide with that airport’s formats, peak weeks, and planning ranges.
Airport guides, with who you reach and the weeks that sell out first
Entertainment, tech, and the transpacific traveler
Whole industries in town for a week, plus F1 sponsors and their guests
Bay Area tech, biotech, and finance, both directions
The Chicago workforce plus travelers connecting across the country
The world’s busiest airport, with a large hometown business base
Corporate Texas and American Airlines’ largest hub
Energy, the Texas Medical Center, and international business
Miami residents, visitors, and Latin American business travelers
Convention industries and the vacation market, on two calendars
Tech and business travel in both directions, one terminal
Mexico’s business capital and its trade-show calendar
Spain’s government and corporate headquarters, plus trade fairs
Timing
Four to eight weeks for a standard four-week flight at one airport. Three to six months when the plan includes a convention week, a Grand Prix, a holiday peak, or several airports at once. What sells out first is the arrival path and the large-format digital at the host airport.
Working back from your launch date
Event weeks and holiday peaks: hold the strongest arrival-path units at the host airport before the show’s exhibitors start buying.
Standard four-week flights: confirm the airports, check what is open, and approve the mix.
Static artwork, banners, wraps, and security trays go to print and installation.
Digital creative is due, usually 14–18 business days before start, and the airport approves every piece.
Posting confirmed before the first arrival wave.
Proof of posting and play logs, in one report.
Who sells it
Three kinds of companies sell airport advertising. Media owners such as JCDecaux, Clear Channel Airports, and oOh!media hold each airport’s advertising concession and sell their own screens and signs. Self-serve platforms list some of that inventory online. Agencies like EAM Advertising own no inventory, work for the advertiser, and buy across every media owner, which matters most when a plan covers more than one airport. See how an airport advertising agency runs a multi-airport campaign.
| Compared on | Media owner | Self-serve platform | EAM AdvertisingAirport media agency |
|---|---|---|---|
| What it sells | Its own units, at the airports where it holds the concession | Whatever inventory is listed | Any unit at any of 125+ airports |
| Who it works for | Its sales targets and the airport | The platform | You, the advertiser |
| Advice on what to buy | From its own inventory only | None | What fits your audience, across every owner |
| Several airports | A separate rep and contract at each owner | Limited to what is listed | One plan, one contract, one invoice |
| Creative and approvals | Its own specs; you manage each airport | You manage them | One spec sheet; EAM moves every approval |
| Proof it ran | Its own report | Platform reporting | Proof of posting from every airport, in one report |
The evidence
For awareness and perceived stature with travelers, yes: airport audiences notice the ads, remember them, and rate the brands behind them as bigger and more trustworthy. Most published research is paid for by the media owners, so read it as directional, and plan a brand-lift study if you need to prove effect for your own campaign.
Published research, and who paid for it
Frequent flyers who saw airport advertising: how many read it, recalled it, and took action after.
Travelers rated airport advertising highest for perceived value and prestige among the advertising channels tested.
The words travelers use for brands they see advertised in airports.
EAM’s take
Airport advertising works best when the audience is concentrated (an industry’s conference week, a company’s home airport, the lounges of a financial center), the message lands in a few seconds, and the brand wants to look like the leader in its category. It works least well as direct response. More on airport advertising effectiveness.
Real brands. Real campaigns.
Nine campaigns, from a single airport to five continents. Use the arrows to see the markets, the formats, and the result.
U.S. + Canada
Cybersecurity,
coast to coast.
A U.S. and Canada airport program for Fortinet, bought from several media owners and run as one campaign.
Five continents
One brand,
five continents.
Dynatrace ran large-format digital and screen networks from London and Paris to Tokyo and São Paulo.
Airports + airline lounges
Executives,
in transit.
Invest in Canada reached senior executives in airports and airline lounges in the U.S., Europe, and the Middle East.
Five U.S. airports
Every bin,
all year.
Flexispot held security-tray takeovers for a full year at five major U.S. airports.
Latin America
Latin America,
four capitals.
Radisson branded four Latin American airports, digital and physical, in one regional plan.
San Jose · SJC
The whole
airport.
Fabric took over San Jose: every digital display and all 760 security trays.
Airline lounges · 7 U.S. cities
Lounges,
not billboards.
Wharton Executive Education reached its audience in United, Delta, and American clubs in seven U.S. cities.
4 markets · Year-round
Always on
for enrollment.
A year-round enrollment campaign on airport digital video, always on in Salt Lake City and rotating through three more cities.
U.S. + Spain
An album,
launched in the air.
For Rauw Alejandro’s Saturno launch: airport advertising in five cities on two continents, plus an in-flight buy across JetBlue’s fleet.
“EAM made a nationwide airport campaign feel much easier to manage. The team was responsive, organized, and always on top of the details. They helped us make smart decisions with the budget, kept everything moving, and ultimately delivered exactly what we were looking for.”
Chief Marketing OfficerFortinet · nationwide airport campaign“This was one of the most challenging campaigns we had ever managed, launching during COVID and the unprecedented freeze in air travel. EAM was an incredible partner throughout the entire process. They worked closely with the airports and media partners to protect our placements and ensure our space was held until travel resumed. Their persistence, communication, and attention to detail made an extremely difficult situation manageable. Without EAM, navigating this campaign would have been a nightmare.”
Chief Marketing OfficerInvest in Canada · airports and airline lounges“We ran a security tray advertising program across several key airports, and EAM was a tremendous partner throughout the process. Their team helped secure the space, manage renewals, and coordinate the campaign seamlessly from start to finish.”
Chief Executive OfficerFlexispot · security tray programThese examples show past EAM campaigns—not a minimum campaign size, a forecast, or a guarantee of results. One-airport briefs are welcome, too.
Who we are
EAM Advertising is an airport and in-flight media agency, founded in 2015. It plans, secures, and executes campaigns for brands and agencies across 125+ airports, 45+ airlines, and 40+ media vendors. It owns no advertising inventory, which is what keeps its recommendations independent.
How EAM works
Five steps, whether the plan is one airport or ten: we learn the goal, check what is open, recommend a plan with prices, handle the contract and creative, and prove it ran.
Step 01
Who you want to reach, in which cities, and by when, plus the budget range you’re working with.
You getA short brief we both agree on
Step 02
Which units are free for your dates, how many other brands share each screen, and what tends to sell out first.
You getLive availability before you plan
Step 03
The formats and spots that put you in front of your audience, with a price range for each.
You getA plan with prices you can share internally
Step 04
One agreement with EAM. We send the specs, collect your artwork, and get it approved by the airport.
You getOne agreement and one set of specs
Step 05
We confirm everything is up on day one and send photos and play logs when the flight ends.
You getPhoto proof and play logs in one report
Send a brief
Tell us who you need to reach, where, and when. We come back with current availability at every airport in the plan and a recommended mix.
125+ airports · 40+ media vendors · Since 2015
For agencies and consultants
Agencies and consultants bring EAM Advertising in as the airport specialist behind a client’s plan. The client relationship stays with you. We plan, buy, and report under NDA, and can work white-label.
Get our media kitQuestions
Out-of-home advertising placed inside and around airport terminals: digital screen networks, video walls, banners and wall wraps, baggage-claim displays, security trays, airline lounge screens, and roadside billboards. It reaches travelers with 45 minutes to several hours of dwell time, and it is sold by airport, by format, and by period, usually four weeks, by the media owner that holds each airport’s concession.
A single unit or network at one airport runs about $3,000 to $150,000 for four weeks, depending on the airport’s size and the format: dioramas and mini-spectaculars at the low end, large-format digital and video walls at the top. A two- or three-unit plan at a major hub runs $50,000 to $300,000, and a terminal domination starts north of $150,000. Multi-airport campaigns start around $75,000 to $100,000 for three airports. Production on static units is extra. These are planning ranges from EAM’s buying across 125+ airports, not a rate card.
It depends on who you need to reach and where they walk. Concourse digital networks and lounges reach departing and connecting travelers, which suits B2B and recruiting. Baggage claim, exit doors, and the curb reach only people entering the city, which suits tourism, hospitality, and local consumer brands. Security trays reach every departing passenger once, up close. Dominations and large-format digital suit a launch. EAM recommends the mix after learning the objective, not before.
Each airport’s inventory is sold by the media owner that holds its concession, so buying several airports directly means several contracts, several spec sheets, and several invoices. Through EAM it is one contract: we check current availability and loop position, recommend the units, secure them, traffic the creative through airport approval, confirm posting, and deliver proof of posting after the flight. Peak periods at convention and event airports sell out three to six months ahead; standard periods need four to eight weeks.
EAM Advertising is an airport and in-flight media agency, founded in 2015. It plans, secures, and executes campaigns for brands and agencies across 125+ airports, 45+ airlines, and 40+ media vendors. It owns no advertising inventory, which is what keeps its recommendations independent.
An agency. EAM Advertising represents the advertiser and owns no screens, signage, or in-flight placements. Media owners such as JCDecaux, oOh!media, Times OOH, Boingo, and Clear Channel Airports hold the contracts and sell their own space; EAM buys across them for the advertiser.
Yes. EAM plans and buys on 45+ airlines: seatback, personal-device, Wi-Fi portal, and print placements, bought through the airline’s media partner or the airline directly, depending on the carrier.
Entry-level multi-airport campaigns start around $75,000 to $100,000 for three airports and $150,000 to $250,000 across five major U.S. hubs, for four weeks with static and digital unit options. These are planning ranges, not a rate card.
Yes. Agencies bring EAM in as the airport and in-flight specialist for a client’s plan. The client relationship stays with the agency; EAM plans, buys, and reports under NDA and can work white-label.
Send your work email for the media kit, or send a brief. We follow up to learn who you need to reach and when, then come back with current availability and a recommended mix.
Airport advertising media agency. 125+ airports. Est. 2015.
Send your work email for the media kit: formats, planning ranges, and how EAM works. We’ll follow up to learn who you need to reach and when, then come back with current availability and a recommended mix.
125+ airports · 40+ media vendors · Since 2015
