Inflight Media Solutions
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Inflight Advertising
What We Do
There is plenty of time to observe advertising while in-flight. With EAM, you can take advantage of this time by placing your important messages in front of millions of potential customers. With nothing but time on their hands until they reach their destination, your advertising message will be a welcome distraction from the boredom of flight.
With our experience in in-flight advertising, EAM will help you leverage a number of different media types in order to deliver your message successfully. We can work with more than 65 of the biggest airline carriers in the world, meaning there is almost no limit to what our service can do for your business.
In-Flight Audience
Global C-Suite Executives:
These are the people usually found in first class, and they are the ones who usually have money to spend and the time to spend it. Connect with this audience and your brand is sure to grow.
Millenial Business Elite:
This is a desirable segment of the market because they possess buying power and are also young enough to be customers for many years to come. Additionally, their social media acumen means word of your great products and services could quickly spread.
Connected Trendsetters:
Another group that has embraced technology such as social media, the trendsetters are likely to quickly make decisions on your brand – often based on the quality of your advertising message. These people are frequently in the air, so be sure you are putting your best foot forward in terms of in-flight advertising.
In-Flight Video
Video advertising available on overhead as well as seatback screens. These videos can run anywhere from :30 to :90 seconds, and they are presented to an audience who is almost certain to be engaged.
- Devices: Seatback and Overhead Screens
- Pricing Model: Flat Rate and CPM
- Size: Varies
- Share of Voice: Varies
- Formats: Pre-roll, Live TV, and Custom Content
- Lead Times: 6-8 Weeks
Must Watch Roadblock In-Flight Video
These are premium in-flight advertising spots which are played during take-off when passengers must have electronic devices switched off. A :30 video played during this time has a fully captive audience and the ability to inform everyone on board about your brand.
- Type: Seatback and Overhead Screens
- Pricing Model: Flat Rate and CPM
- Size: Varies
- Share of Voice: Varies from 25%-100%
- Format: :30 Seconds with Full Audio
- Lead Times: 6-8 Weeks
Long Form Inflight Video
Videos shown on seatback screens which run anywhere from five to ten minutes in length. This kind of in-flight advertising can be effective when trying to deliver a complex brand or product message to an interested audience.
- Devices: Seatback
- Pricing Model: Flat Rate and CPM
- Size: Varies
- Share of Voice: Varies
- Formats: On-Demand Custom Content
- Lead Times: 6-8 Weeks
Inflight Magazines
Many passengers will reach for something to read while trying to pass the time during a flight – and in-flight magazines are often the material of choice. According to Arbitron, 80% of flyers reach for the in-flight magazines while on a journey, making this one of the most-effective forms of print advertising available.
- Locations: Seatback Pocket
- Pricing Model: Flat Rate
- Size: Full, Half, Quarter, One-third, Double Spread, and more
- Lead Times: 5-8 Weeks
Aircraft Wraps
Rather than advertising to the inside of the plane, why not place your message on the outside? Wraps can be purchased on a per-plane or per-fleet basis, and you can even hold a large media event to unveil the plane once it has been wrapped.
- Locations: Exterior
- Pricing Model: Flat Rate
- Size: Varies
- Lead Times: 12-16 Weeks
Overhead Bins
The biggest physical space on the inside of a plane that is available for advertising is the overhead bin area. If you use this space for your in-flight advertising, your brand will be one of the first things passengers notice when they step onboard.
- Locations: Cabin
- Pricing Model: Flat Rate
- Size: Varies
- Lead Times: 8-10 Weeks
Product Sampling
While passengers are attempting to pass time on their flight, your product could be presented directly to them as an interactive form of in-flight advertising.
- Locations: Cabin
- Pricing Model: Flat Rate
- Size: Varies
- Lead Times: 10-12 Weeks
Seatback Inserts
The back of the seat is the perfect place for an advertising message, as it is directly in the line of sight of the passenger in the row behind. Design a powerful promotional insert that can be used throughout the plane.
- Locations: Seatback Pocket
- Pricing Model: Flat Rate
- Size: Varies
- Lead Times: 8-12 Weeks
Table Tray Advertising
Each time a passenger brings their table tray down in front of them, they will view your message if you opt to utilize this form of in-flight advertising.
- Locations: Cabin
- Pricing Model: Flat Rate
- Size: Varies
- Lead Times: 8-12 Weeks
WiFi Portal Advertising
Your brand can sponsor WiFi during flights, meaning that you can offer free WiFi to passengers in exchange for some customer information, or in exchange for their time spent watching a short video.
- Locations: Cabin
- Pricing Model: Flat Rate
- Share of Voice: Varies
- Size: Varies
- Lead Times: 4-6 Weeks
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