Capture 100% share of voice and guaranteed engagement! JFK Airport sponsorship campaigns offer several screens of exclusive, high-impact interactions for your brand.
JFK Airport showcases Dioramas, Spectaculars and Tension Fabric Display in the baggage area.
This impactful network is specifically targeted to deliver advertisers an elusive audience of airport travelers: C-Suite executives, business decision-makers., and affluent frequent flyers. Reach the most exclusive business and luxury leisure travelers where no one else can. Executive Club Lounges represent an exclusive opportunity for delivering tailored marketing messages to a valuable and premium travelers.
The JFK Airport Digital Network, which is comprised of fully-digital, high definition double-sided 70” LCD screens. Each unit is situated in head-on positions in order to guarantee that this premium advertising medium is seen by all arriving and departing passengers throughout the airport.
Digital Spectaculars are intentionally located in the most densely populated areas of New York JFK Airport.
Sleek, bright and sized right, these beautiful signs showcase your brand to millions every month. Located on walls, in concourses, arrival and public areas, and at key intersections of the airport, these large format signs bring your message to life.
A large-scale variation of a classic advertising format, backlit Spectaculars deliver great passenger reach and impact. Mini-Spectaculars are strategically placed in main JFK Airport arteries to catch traveler's eyes while they navigate to concourses and arrival areas.
Since all passengers must go through security check points, these messages cannot be avoided and therefore guarantee 100% departing passenger visibility. Brand recognition and recall are much more likely when advertising serves a practical purpose and is helpful to passengers.
Reach your target audience in a big way with Spectaculars! Your message gets noticed as passengers walk to baggage claim, restaurants, shopping or their gate. Spectaculars are also located in great targeted locations like the Rental Car Facility and the Taxi line at JFK Airport.
Wall and window wraps deliver big impact to travelers and are strategically located in high traffic locations. They provide a “can’t miss” message for advertisers. Both large and small, wraps are a great option to show-off your brand or offer.
Airport advertising is the only medium forecast to double its audience within the next 20 years.
The airport arena creates a positive pre-disposition toward brand communications.
Passengers believe advertising belongs within an airport.
Advertising in airports bestows a brand with international status, prestige and power.
Passengers express a desire for greater engagement with airport advertising.
Airport advertising is the only medium able to deliver a powerful and memorable universal brand experience across the globe.
Airports are boosting their digital prowess and adding website features, but JFK Airport has literally taken this to the next level. The airport set up a website specifically for Terminal 4 and it’s already won awards. The new website not only offers plenty of information for visitors, it is also a new option for JFK advertising.
Terminal 4’s website offers interactive experiences, where passengers can check out the terminal map and look at continuously updated wait times for both airport security and taxis. There’s also a FAQ that helps passengers on their way to Terminal 4 figure out what they should do. This is the first time a New York airport terminal has created its own brand, separate from the rest of the airport. The end result is a helpful page that eases stress for passengers, creates a more personal feel to the terminal, and provides real-time information in the click of a mouse button.
Thanks to the elegant design and well-thought-out plans on the site, Terminal 4’s website was awarded a Webby Award by Communications Arts Magazine. The website was even featured on the magazine’s website and print version in March. The outstanding design also received an award from The Moodie Davitt Report in the area of Best Airport Website. In addition to the actual site, JFK’s Terminal 4 also has social media accounts on Instagram, Facebook, and Twitter.
Advertising in JFK could now be more than just actual airport advertising. The website is the perfect venue for additional advertising and it remains to be seen if the airport will open up social media to sponsored posts. Stay tuned for more information on that front.
JFK International Airport is hoping to begin a huge renovation project in January, 2018. The renovation would open up new airport advertising opportunities and provide extra space for displays. The idea behind the changes is to make the airport more accessible for a wider range of travelers, meaning there would also be more eyes on any airport ads set up.
The JFK airport renovations would include improving access to the entire airport by revamping internal roads and adding AirTrain rails. The airport will also feature central parking lots for easier access to all terminals. At this moment, the terminals are all separate, but if the renovation goes ahead, they will be connected to make it simpler to get from one terminal to another. The extra wall space will make for more airport advertising space, as well.
Airport expansions, like the one that JFK is proposing, provide marketers with a wider range of options for airport advertising. For example, when additional passages and corridors are added to the airport, there will be expanded wall space. It’s also easier to target passengers heading to a specific terminal, since you know if they will be traveling domestically or internationally and can plan your ads accordingly.
The addition of new ad space could make JFK one of the hottest commodities on the airport marketing circuit. If you are planning to place ads for travelers, it’s worth keeping an eye on the development of this particular renovation.