JFK Advertising Media
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New York (JFK) Airport Advertising
JFK airport advertising opportunities are among some of the most sought out in the world, thanks to New York being the largest DMA (Designated Market Area) in the United States. The airport offers more international airlines (more than 70), than any other airport in the country. It’s also the largest airport in the state of New York.
As one of the busier airports in the world and the number one leading gateway to the country, JFK advertising reaches more people than the vast majority of airports. Ad campaigns here reach millions of visitors, with the bulk of incoming passengers coming from the UK, Canada, Brazil, China and France.
JFK airport saw roughly 18 million passengers just in one terminal in 2015 and more than 400 flights arrive and depart each day just from Terminal 4, with nearly half of those headed abroad. The marketing opportunities with JFK airport advertising are huge.
JFK Airport Travelers Profile
| 2015 total passengers: | 56,826,592 |
| Avg. monthly passengers: | 4,735,549 |
| % Domestic travelers: | 47% |
| % International travelers: | 53% |
| % Business passengers: | 31% |
| Total number of terminals: | 6 |
Sources: The Port Authority of New York and New Jersey, NYC & Co., 2014 Nielsen/Scarborough Research Corp.VNU
Airport WiFi Sponsorship
Capture 100% share of voice and guaranteed engagement! JFK Airport sponsorship campaigns offer several screens of exclusive, high-impact interactions for your brand.
- Devices: Mobile, Tablet and Laptop (Android and iOS)
- Pricing Model: CPE, CPI and CPM
- Formats: App Download, Display, Video, Click-To-Visit, Email Collection, Poll Question, E-commerce Showcase, Social, Save The Date and Text Match.
- Production Estimate: $0
- Advertisers: Amazon, Rackspace, TransferWise, Marriott, and more.
Baggage Claim Area
JFK Airport showcases Dioramas, Spectaculars and Tension Fabric Display in the baggage area.
- Type: Static and Digital
- Size: Varies
- Share of Voice: 100%
- Format: Static
- Production Estimate: $300-$1,500
- Advertisers: Prudential, Verizon, TheParking Spot, Oracle, and many more.
Overhead Banners
Capture 100% share of voice and guaranteed engagement! JFK Airport offers multiple locations with high-impact overhead banner advertising displays.
- Type: Tension Fabric Displays
- Size: Varies
- Share of Voice: 100%
- Production Estimate: $1,000 - $3,500
- Advertisers: GMC, Lincoln, Universal Pictures, Zoho CRM, and more.
The Business Network & Club Lounges
This impactful network is specifically targeted to deliver advertisers an elusive audience of airport travelers: C-Suite executives, business decision-makers., and affluent frequent flyers. Reach the most exclusive business and luxury leisure travelers where no one else can. Executive Club Lounges represent an exclusive opportunity for delivering tailored marketing messages to a valuable and premium travelers.
- Type: Vertical, Digital, Exhibit, Banners and Product Placements.
- Size: Varies
- Share of Voice: 100% on Static. :10 Seconds out of :60 seconds loop
- Format: Static and full motion.
- Advertisers: Sony, Bose, Grey Goose, Jaguar, Lexus, and many more.
Digital Screen Network
The JFK Airport Digital Network, which is comprised of fully-digital, high definition double-sided 70” LCD screens. Each unit is situated in head-on positions in order to guarantee that this premium advertising medium is seen by all arriving and departing passengers throughout the airport.
- Type: Digital LCD Screens
- Size: 40“, 48”, 50” and 70”
- Share of Voice: :10 Seconds out of :60 seconds loop
- Format: Static and full motion
- Production Estimate: $0
- Advertisers: Nissan, Verizon, Visit Las Vegas, IBM, and many more.
Digital Spectaculars
Digital Spectaculars are intentionally located in the most densely populated areas of New York JFK Airport.
- Type: Large Format Digital LCD Screens
- Size: Varies
- Share of Voice: :10 Seconds out of :60 seconds loop
- Format: Static and full motion
- Production Estimate: $0
- Advertisers: Accenture, Microsoft, SanDisk, Intel, Oracle, and many more.
Dioramas
Sleek, bright and sized right, these beautiful signs showcase your brand to millions every month. Located on walls, in concourses, arrival and public areas, and at key intersections of the airport, these large format signs bring your message to life.
- Type: Static
- Target: Baggage, Concourse, Terminal Connectors, and Ticketing.
- Share of Voice: 100%
- Production Estimate: $300-$600
- Advertisers: University of Texas, Samsung, Enterprise, Expedia, and more.
Mini-Spectaculars
A large-scale variation of a classic advertising format, backlit Spectaculars deliver great passenger reach and impact. Mini-Spectaculars are strategically placed in main JFK Airport arteries to catch traveler's eyes while they navigate to concourses and arrival areas.
- Type: Static
- Target: Baggage, Concourse, Terminal Connectors, and Ticketing.
- Formats: 5'h x 20'w, 4'h x 10'w, 7'h x 11'w, 5'h x 15'w, and 6'h x 6'w
- Share of Voice: 100%
- Production Estimate: $400-$700
- Advertisers: Dell, CA Technologies, Oracle and more.
Security Tray Bins
Since all passengers must go through security check points, these messages cannot be avoided and therefore guarantee 100% departing passenger visibility. Brand recognition and recall are much more likely when advertising serves a practical purpose and is helpful to passengers.
- Type: TSA Security Line Media
- Size: Fixed
- Share of Voice: 100%
- Target by: Airport and Terminal
- Format: Static
- Advertisers: Arizona State University, Honda, Reebok, Zappos and more.
Spectaculars
Reach your target audience in a big way with Spectaculars! Your message gets noticed as passengers walk to baggage claim, restaurants, shopping or their gate. Spectaculars are also located in great targeted locations like the Rental Car Facility and the Taxi line at JFK Airport.
- Type: Static
- Target: Baggage, Concourse, Terminal Connectors, and Ticketing.
- Formats: 5'h x 20'w, 4'h x 10'w, 7'h x 11'w, 5'h x 15'w, and 6'h x 6'w
- Share of Voice: 100%
- Production Estimate: $500 - $1,200
- Advertisers: Dell, CA Technologies, Oracle and more.
Wall Wraps
Wall and window wraps deliver big impact to travelers and are strategically located in high traffic locations. They provide a “can’t miss” message for advertisers. Both large and small, wraps are a great option to show-off your brand or offer.
- Type: Wall Wrap Statics
- Size: Varies
- Share of Voice: 100%
- Production Estimate: $1,000 - $5,000
- Advertisers: Mail Chimp, HSBC, Sophos, Infor, Undertone, and more.
Did You Know?
Airport advertising is the only medium forecast to double its audience within the next 20 years.
The airport arena creates a positive pre-disposition toward brand communications.
Passengers believe advertising belongs within an airport.
Advertising in airports bestows a brand with international status, prestige and power.
Passengers express a desire for greater engagement with airport advertising.
Airport advertising is the only medium able to deliver a powerful and memorable universal brand experience across the globe.
JFK Airport Presents Brand New Website for Terminal 4
Posted: April 2, 2018
Airports are boosting their digital prowess and adding website features, but JFK Airport has literally taken this to the next level. The airport set up a website specifically for Terminal 4 and it’s already won awards. The new website not only offers plenty of information for visitors, it is also a new option for JFK advertising.
Terminal 4’s website offers interactive experiences, where passengers can check out the terminal map and look at continuously updated wait times for both airport security and taxis. There’s also a FAQ that helps passengers on their way to Terminal 4 figure out what they should do. This is the first time a New York airport terminal has created its own brand, separate from the rest of the airport. The end result is a helpful page that eases stress for passengers, creates a more personal feel to the terminal, and provides real-time information in the click of a mouse button.
Thanks to the elegant design and well-thought-out plans on the site, Terminal 4’s website was awarded a Webby Award by Communications Arts Magazine. The website was even featured on the magazine’s website and print version in March. The outstanding design also received an award from The Moodie Davitt Report in the area of Best Airport Website. In addition to the actual site, JFK’s Terminal 4 also has social media accounts on Instagram, Facebook, and Twitter.
Advertising in JFK could now be more than just actual airport advertising. The website is the perfect venue for additional advertising and it remains to be seen if the airport will open up social media to sponsored posts. Stay tuned for more information on that front.
JFK Airport Looking to Start Massive Renovations
Posted: December 6, 2017
JFK International Airport is hoping to begin a huge renovation project in January, 2018. The renovation would open up new airport advertising opportunities and provide extra space for displays. The idea behind the changes is to make the airport more accessible for a wider range of travelers, meaning there would also be more eyes on any airport ads set up.
The JFK airport renovations would include improving access to the entire airport by revamping internal roads and adding AirTrain rails. The airport will also feature central parking lots for easier access to all terminals. At this moment, the terminals are all separate, but if the renovation goes ahead, they will be connected to make it simpler to get from one terminal to another. The extra wall space will make for more airport advertising space, as well.
Airport expansions, like the one that JFK is proposing, provide marketers with a wider range of options for airport advertising. For example, when additional passages and corridors are added to the airport, there will be expanded wall space. It’s also easier to target passengers heading to a specific terminal, since you know if they will be traveling domestically or internationally and can plan your ads accordingly.
The addition of new ad space could make JFK one of the hottest commodities on the airport marketing circuit. If you are planning to place ads for travelers, it’s worth keeping an eye on the development of this particular renovation.
