About 62.6 million passengers a year: New York’s long-haul workforce and universities flying out, international visitors and inbound executives flying in, and Fashion Week, the US Open, and holiday peaks on top. Get the JFK media kit for formats, planning ranges, and booking windows.
You’re in good company
At a glance
JFK is the New York region’s primary international gateway and its busiest airport. The resident workforce and the calendar inbound share the same separate terminal buildings.
JFK handled 62,629,455 passengers in 2025, reported on this page as 62.6 million. That was 1.0% below the 2024 record of 63.3 million. It is the busiest airport in the New York metro and the region’s primary international gateway. International traffic was 34.5 million, about 55% of traffic. Domestic was 28.1 million. Delta, JetBlue, and American are the three largest carriers.
Five active passenger terminals (1, 4, 5, 7, and 8), linked by AirTrain. There is no shared post-security hall. Delta anchors Terminal 4. JetBlue anchors Terminal 5. American and British Airways anchor Terminal 8. Terminal 1 carries a Star Alliance–heavy international mix and is being replaced by New Terminal One, with Phase A targeted for early 2027. Terminal 6 enters inventory as it opens. Terminal 7 still hosts a mixed set while Terminal 6 is built. Airline assignment decides the buy.
The always-on audience is metro New York — finance, media, tech, fashion, healthcare, and higher education — flying out and flying in. Business travel runs both directions. The New York–Newark–Jersey City metro employs about 10 million people. LaGuardia takes much of the short-haul domestic business traffic. JFK is where the long-haul trip starts and ends.
The calendar thickens the same buildings. New York Fashion Week runs February 8–12, 2027, with the next September edition expected in September 2027. The US Open runs August 29–September 12, 2027. Thanksgiving through New Year contests arrival-path loops. The UN General Assembly opens September 7, 2027, with the General Debate from September 21, 2027.
Planning ranges: a single unit or network runs $15,000–$350,000 per 28-day period. A two- or three-unit package runs $80,000–$500,000 per period. Multi-network or exhibit domination runs north of $500,000 per period. Production, install, and removal are extra on most static and exhibit units. Production often runs roughly $2,000–$125,000 per install cycle. Those are planning ranges, not a rate card.
Inventory is sold in 28-day periods (1 period = 28 days). Digital runs 10-second spots in loops of 40, 120, or 180 seconds. Static faces and wraps are full-face. Rates are non-cancellable. Annual increases apply to multi-year agreements. Pricing is valid 30 days from proposal. Holds expire 5 business days after confirmation. Proof of posting is within 5 business days of initial posting. Digital creative is due 14–18 business days before start; static creative is due 21–28 days before start. Competitive separation may be possible, but it isn't guaranteed; ask when booking and write it into the contract. Broadcast hours are confirmed at quote.
Start your JFK plan
Three ways to start, depending on where you are.
What you can run
The current specifications are a terminal-by-terminal set, not one airport-wide network. Terminal 4 carries the Delta and deep-international digital and wraps. Terminal 5 carries the JetBlue tunnel and claim. Terminal 8 carries American and oneworld. Terminal 1 carries international soffits. Terminal 6 is listed as it opens. A 10-second spot is one of 4, one of 12, or one of 18 depending on the loop. No single unit reaches every terminal.
Terminal 4 · Digital
Curved video wall on the exit from T4 international bag claim toward the exits
Terminal 4 · Static
Wall wraps flanking the T4 customs and immigration exit
Terminal 4 · Digital and static
Six LCDs atop three domestic carousels, a head-on tension fabric, and a column-wrap pair
Terminal 4 · Digital
30 portrait LCDs in gate holds and walkways on Concourses A and B
Terminal 4 · Digital
Three concourse-entrance LEDs and four LED faces on two double-sided retail-hall columns
Terminal 4 · Static and experiential
Elevator glass near TSA and VIP check-in; garage roadway banner; arrivals and retail exhibit footprints
Terminal 5 · Digital and static
Two lit fabrics, an overhead escalator fabric, a full-share vertical digital, 12 carousel LCDs, and large wall wraps
Terminal 8 · Digital
32 LCDs in gate holds and walkways, plus a large post-TSA LED
Terminal 8 · Static
Head-on soffit above the escalators to claim; optional full claim takeover; 14 AirTrain connector wraps
Terminal 1 · Static
Soffit fabrics in the T1 customs queue and head-on claim soffits
Terminal 6 · Digital
Arrivals hall video wall, a 16-screen departure network, and a 4-screen claim digital. The kit noted a second-quarter 2026 terminal timing
Digital loops run ten-second spots. A 10-second spot in a 40-second loop is one of 4, about 25% share of voice, on the Terminal 4 international arrivals iconic LED. A 10-second spot in a 120-second loop is one of 12, about 8%. A 10-second spot in a 180-second loop is one of 18, about 6%, on claim networks. The Terminal 5 tunnel’s vertical digital runs 10 seconds in a 10-second loop, full share of voice on that screen. Static fabrics, wraps, glass wraps, and exhibits are full-face for the period.
The Terminal 4 international LED is one terminal’s exit, not whole-airport coverage. Pair it with Terminal 1 soffits when the brief needs more than Delta’s international exit. Terminal 4 premier verticals carry boarding banners during boarding. The single Terminal 8 video wall shares the screen with flight information. The Terminal 4 exterior banner has a six-week lead after both approvals, and install only above 40°F with no rain or snow. Exhibits need 4–6 months, approval from the Port Authority and the terminal operator, and ambassadors on site in two daily shifts if they are used. Terminal 8 arrivals domination has an eight-week print lead; install can take more than 2 days; production is quoted separately and can run well into six figures. Elevator glass wraps carry advertiser restrictions. Terminal 6: confirm open status and live faces before locking a period.
Static wraps, glass wraps, and exhibits are a major share of this pack. Branding plans often mix one digital network for motion and play logs with static faces for continuous presence. The pack is a recommended set from the current media specifications, not the full year-round inventory. Confirm anything beyond this set at quote.
The digital, static, experiential, and exterior units brands buy in airports. For JFK we plan specific units and dates against what is open at the time.
Digital screens and video walls in airline business club lounges reach affluent business decision-makers and high-net-worth travelers in a captive setting.
Travelers often spend 90 minutes or more in the club. Screens in dining and seated areas and larger video walls (about 84–100 inches) give the brand both frequency and a dominant face.
Full motion or static creative can rotate through the loop while the audience is already seated.
* Differs depending on the airport.
Target high-level decision-makers and affluent individuals with entrance banners in airport business club lounges.
Engage with a discerning audience in a premium, brand-safe environment.
Showcase innovations for business-to-business brands or emphasize luxury for high-end brands.
* Differs depending on the airport.
Baggage claim digital network screens provide a unique opportunity to connect with travelers at a prime moment.
Strategically placed in high-traffic areas throughout the baggage claim area, these screens ensure maximum exposure for your brand.
By using baggage claim digital network screens, you can deliver your message to travelers multiple times, building frequency and driving engagement.
* Differs depending on the airport.
Packages can range in screen size and quantity. Strategically positioned throughout central airport concourses.
These screens can target 100% of arriving and departing traffic as passengers move towards airport exits and a large percentage of departing traffic as passengers move through the concourses and frequent favorite concessions in the area.
* Differs depending on the airport.
Large format banners offer a large, eye-catching space that can capture the attention of everyone walking through the airport.
They can be strategically placed on walls or hung from ceilings throughout the airport, ensuring maximum exposure for your brand.
With large format banners, you have the opportunity to own 100% of the share of voice in that area.
* Differs depending on the airport.
Experiential advertising at airports lets the brand interact with a captive audience through immersive installations.
Activations can include brand ambassadors, tech-focused displays, and product sampling.
Exhibit space is the same idea: a physical footprint where travelers can engage face-to-face.
* Differs depending on the airport.
Digital charging network screens are a highly effective advertising tool for brand marketers looking to reach a captive audience of travelers.
Travelers engage with the screens while charging devices, which adds dwell to the impression.
* Differs depending on the airport.
Digital spectacular screens offer a powerful advertising tool to capture significant attention in airports.
Strategically located in high-traffic areas, these screens provide maximum visibility and impact for your brand.
With their attention-grabbing size and creative flexibility, digital spectacular screens hold the attention of travelers and drive engagement.
* Differs depending on the airport.
By using digital network screens, you can deliver your message to travelers multiple times throughout their journey.
Strategically placed in high-traffic areas, these screens ensure maximum exposure for your brand.
These screens build frequency and drive engagement, making them an effective advertising option.
* Differs depending on the airport.
Dioramas are backlit displays at eye level in corridors and holdrooms.
They offer a lit, poster-scale face with 100% share of voice on that unit.
* Differs depending on the airport.
Leverage exterior signage to engage airport visitors as they arrive or depart, keeping the brand visible on the campus.
High-impact banners on the building or approach create a lasting impression before travelers enter the terminal.
* Differs depending on the airport.
Flight information screens are some of the most frequently viewed screens in the airport, where passengers already look for gate and time updates.
Advertising on these screens puts the message next to information travelers are actively reading.
* Differs depending on the airport.
Jet bridge wraps put the brand on the walk between gate and aircraft.
The space is captive and sequential: every boarded passenger on that gate walks the length of the wrap.
* Differs depending on the airport.
Large format digital screens offer a unique opportunity to make a lasting impression on travelers.
These screens have the wow factor needed to capture your target audience's attention and inspire them to engage with your brand.
Large format digital screens offer creative flexibility to showcase your brand's messaging and art in a way that resonates with your target audience.
* Differs depending on the airport.
Large format banners offer a large, eye-catching space that can capture the attention of everyone walking through the airport.
They can be strategically placed on walls or hung from ceilings throughout the airport, ensuring maximum exposure for your brand.
With large format banners, you have the opportunity to own 100% of the share of voice in that area.
* Differs depending on the airport.
Mini-spectaculars are smaller spectacular units that still dominate a sightline without a full-wall takeover.
They own share of voice on that face and work in tighter terminal pockets.
* Differs depending on the airport.
Exterior digital billboards at the airport engage a wide mix of travelers on the approach and campus roads.
Creative on digital billboards can run full motion or static.
* Differs depending on the airport.
Large format banners offer a large, eye-catching space that can capture the attention of everyone walking through the airport.
An overhead banner package is sequenced across multiple faces so the brand owns a stretch of the travel journey and a specific airport area, which is what creates the wow effect.
They can be placed on walls or hung from ceilings, with 100% share of voice in that zone.
* Differs depending on the airport.
Spectaculars are large-format displays built for a single dominant face in a high-traffic terminal space.
With the ability to own 100% of the share of voice, your message is the only one being seen by travelers in that area.
* Differs depending on the airport.
Tension fabric displays are a visually stunning way to showcase your brand or product in the airport.
They command attention in a crowded terminal and offer a cost-effective way to reach a large audience.
With tension fabric displays, you have the opportunity to own 100% of the share of voice in that area.
* Differs depending on the airport.
By advertising on airport security trays, the brand reaches travelers during an essential part of the departing journey.
Every passenger who uses that lane handles the tray.
* Differs depending on the airport.
By using vertical digital network screens, you can deliver your message to travelers multiple times throughout their journey.
These are vertical units with a different view profile: most sit at eye level and read with a poster feel.
Strategically placed in high-traffic areas, they build frequency as passengers walk the concourse.
* Differs depending on the airport.
Video walls are strategically positioned in high-traffic areas of the airport, ensuring maximum visibility and engagement for your brand.
These high-impact screens provide maximum visibility for your brand, making a lasting impression on travelers.
* Differs depending on the airport.
Wall wraps offer a visually striking and modern way to showcase your brand in the airport, with the ability to customize them to your brand.
Strategically placed in high-traffic areas, wall wraps capture attention and own 100% of the share of voice on that surface.
* Differs depending on the airport.
Sponsoring Wi-Fi access at airports engages travelers on their personal devices.
Call-to-action pages can be video or static, which is what turns access into a media placement.
* Differs depending on the airport.
Window wraps offer a visually striking and modern way to showcase your brand on terminal glass, with the ability to customize them to your brand.
Strategically placed on windows in high-traffic areas, they capture attention from the interior walkway or the curb and own 100% of the share of voice on that glass.
* Differs depending on the airport.
Examples
Airport advertising in practice, photographed across many airports. Availability at JFK varies by format.
Real brands. Real campaigns.
Campaigns across several countries and media owners, each bought through one contract. Swipe or use the arrows for the markets, the scope, and the result.
U.S. + Canada
Multiple media owners.
One coordinated buy.
EAM brought a U.S. and Canada airport campaign together across multiple media owners.
Five continents
Different markets.
One media partner.
Large-format digital and screen networks across five continents, including London, Paris, Tokyo, and São Paulo.
Airports + airline lounges
Airports and lounges.
One coordinated plan.
A combined airport and airline-lounge presence across the U.S., Europe, and the Middle East.
Five U.S. airports
A year of visibility.
One coordinated rollout.
EAM bought year-long security-tray takeovers across five major U.S. airports.
Latin America
Four airports.
One regional campaign.
EAM planned digital and physical branding across Buenos Aires, Santiago, Bogotá, and Mexico City.
San Jose · SJC
One airport.
A complete takeover.
EAM coordinated a full San Jose airport takeover across digital displays and all 760 security trays.
Airline lounges · 7 U.S. cities
Executive education.
Reached in the lounge.
EAM planned and executed a lounge campaign for Wharton Executive Education in United, Delta, and American clubs across Philadelphia, New York, Dallas, Atlanta, Denver, Minneapolis, and San Diego.
4 markets · Year-round
Four markets.
A full year on screen.
EAM built a year-round enrollment campaign on airport digital video: always on in Salt Lake City, rotating through Dallas, Chicago, and Washington, D.C.
U.S. + Spain
An album launch.
Two countries at once.
For the Saturno release, EAM planned and executed airport advertising in Miami, New York, Chicago, Madrid, and Barcelona, plus an in-flight buy across the JetBlue fleet.
“EAM made a nationwide airport campaign feel much easier to manage. The team was responsive, organized, and always on top of the details. They helped us make smart decisions with the budget, kept everything moving, and ultimately delivered exactly what we were looking for.”
Chief Marketing OfficerFortinet · nationwide airport campaign“This was one of the most challenging campaigns we had ever managed, launching during COVID and the unprecedented freeze in air travel. EAM was an incredible partner throughout the entire process. They worked closely with the airports and media partners to protect our placements and ensure our space was held until travel resumed. Their persistence, communication, and attention to detail made an extremely difficult situation manageable. Without EAM, navigating this campaign would have been a nightmare.”
Chief Marketing OfficerInvest in Canada · airports and airline lounges“We ran a security tray advertising program across several key airports, and EAM was a tremendous partner throughout the process. Their team helped secure the space, manage renewals, and coordinate the campaign seamlessly from start to finish.”
Chief Executive OfficerFlexispot · security tray programThese examples show past EAM campaigns—not a minimum campaign size, a forecast, or a guarantee of results. One-airport briefs are welcome, too.
Cost
$15,000–$350,000 for a single unit or network per 28-day period. $80,000–$500,000 for a two- or three-unit package per period. North of $500,000 for a multi-network or exhibit domination per period. Production, install, and removal are extra on most static, wrap, and exhibit units. Digital share of voice depends on the loop, from one of 4 to one of 18. Those are planning ranges, not a rate card.
Everything in the current JFK specifications is quoted on a 28-day buying unit. Buy the period that covers the show or the match, or stack periods for always-on. A one-week show still pays for the period that contains it unless a shorter unit is released at quote. Confirm whether a partial period is ever released.
What a budget buys at JFK
Planning ranges per 28-day period. Pick the one closest to your brief and we’ll build the plan from it.
A single unit or network
A two- or three-unit package
Multi-network or exhibit domination
These are planning ranges, not packages or a rate card. Actual plans depend on the terminal, the period, and what is open when you book.
Buying unit: 28 days. Rates are non-cancellable. Annual increases apply to multi-year agreements. Proposal pricing is valid 30 days. Holds expire 5 business days after confirmation. Proof of posting is due within 5 business days of initial posting. Plan digital creative 14–18 business days before start and static creative 21–28 days before start; the airport’s own materials deadline is 7 business days before posting, and the longer windows leave room for Port Authority and terminal-operator approval. Competitive separation may be possible, but it isn't guaranteed; ask when booking and write it into the contract. Broadcast hours are confirmed at quote. Creative needs airport authority approval.
Unit-level rates, loop-position premiums, and week-specific quotes. Those numbers move with availability and with the period. What you can plan against: a 28-day buying unit; $15,000–$350,000 for a single placement; $80,000–$500,000 for a two- or three-unit package; north of $500,000 for a multi-network or exhibit domination. Specific units and periods come back as a quote.
| Unit | Terminal | Where it sits | Type | Your spot | Best for |
|---|---|---|---|---|---|
| International arrivals iconic LED | Terminal 4 | Curved video wall on the exit from T4 international bag claim toward the exits | 1 wall, about 365 in × 120 in (2400 × 800) | 10-second spot in a 40-second loop, one of 4, about 25% share of voice | International inbound at the Delta hub |
| International arrivals wall-wrap domination | Terminal 4 | Wall wraps flanking the T4 customs and immigration exit | 4 faces, mixed spans about 131–364 in | Full face | Immersive international arrivals, paired with the iconic LED |
| Arrivals digital and domestic claim static | Terminal 4 | Six LCDs atop three domestic carousels, a head-on tension fabric, and a column-wrap pair | 6 × 75 in digital; tension fabric about 377 in × 127 in; 2 columns | Digital: 10 seconds in a 180-second loop, about 6% share of voice. Static: full face | Delta domestic claim dwell, including some pre-cleared international arrivals |
| Premier vertical digital network | Terminal 4 | 30 portrait LCDs in gate holds and walkways on Concourses A and B | 30 screens, about 65 in vertical (1080 × 1920) | 10-second spot in a 120-second loop, one of 12, about 8% share of voice | Frequency across Delta hub departures. Boarding banners share the screen during boarding |
| Video walls and retail-hall digital | Terminal 4 | Three concourse-entrance LEDs and four LED faces on two double-sided retail-hall columns | Mixed spans about 115–456 in | 10-second spot in a 120-second loop, about 8% share of voice | Departure presence near retail and dining |
| Glass wraps, exterior banner, and exhibits | Terminal 4 | Elevator glass near TSA and VIP check-in; garage roadway banner; arrivals and retail exhibit footprints | 2 glass faces about 116.5 in × 313 in; banner about 295 in × 481 in; exhibits about 15 ft × 15 ft to 20 ft × 50 ft | Full face | Departure sightlines, the roadway, and brand moments. Exhibit lead is 4–6 months |
| Immersive tunnel, claim digital, and wall wraps | Terminal 5 | Two lit fabrics, an overhead escalator fabric, a full-share vertical digital, 12 carousel LCDs, and large wall wraps | Tunnel package with an 86 in digital; 12 × 75 in; 2 wraps about 675 in × 124 in | Tunnel digital is a 10-second spot in a 10-second loop (full share of voice). Claim is 10 seconds in a 180-second loop, about 6%. Wraps are full face | JetBlue arrivals and both-direction static |
| Premier digital and video walls | Terminal 8 | 32 LCDs in gate holds and walkways, plus a large post-TSA LED | 32 × 75 in, plus 1 or 2 walls. One wall is shared with flight information | 10-second spot in a 120-second loop, about 8% share of voice | American, British Airways, and oneworld departures |
| Arrivals tension fabric, claim domination, AirTrain wraps | Terminal 8 | Head-on soffit above the escalators to claim; optional full claim takeover; 14 AirTrain connector wraps | Tension fabric about 397 in × 72 in; domination 28 faces; 14 AirTrain wraps | Full face | American hub domestic arrivals and AirTrain riders |
| Welcome-to-NYC and arrival soffit packages | Terminal 1 | Soffit fabrics in the T1 customs queue and head-on claim soffits | 3 plus 3 faces; spans up to about 1909 in × 82 in | Full face | International arrivals dwell at Terminal 1 |
| Arrivals video wall, premier digital, and claim digital | Terminal 6 | Arrivals hall video wall, a 16-screen departure network, and a 4-screen claim digital. The kit noted a second-quarter 2026 terminal timing | Mixed. Confirm which faces are actually open | 10 seconds in a 120- or 180-second loop, depending on the unit | The JetBlue and partner mix as Terminal 6 opens. Confirm live before a period is held |
Timing
For a branding buy, the resident and the international visitor fly every week, and the 28-day period is the unit. Fashion Week, the US Open, and Thanksgiving through New Year change who is in the building. Hold those peaks 4–6 months out.
The 2026 High-Level Week and Climate Week are over.
| Event | Timing | Who arrives | What it means for the buy |
|---|---|---|---|
| Holiday and winter travel | Late November through early January | Residents, visiting family, international leisure | Consumer and hospitality. Contested claim and retail-hall loops. |
| Spring break and spring conferences | March–April | Families, students, Javits inbound | Leisure and mid-tier business-to-business. An efficient always-on window. |
| Summer leisure and sports peaks | June through early August | Leisure, international visitors, sports hospitality | Consumer and destination. Terminal 4 international arrivals, the Terminal 5 tunnel, Terminal 8 claim. One or two 28-day periods cover a summer overlay. |
| US Open | August 29–September 12, 2027 | Tennis fans, sponsors, hospitality | Consumer and luxury. Claim path and Terminal 4 and Terminal 8 retail. Sponsors host clients; it is not a consumer-only week. |
| UN General Assembly and Climate Week | Late September 2027 | Heads of state, delegations, NGOs, finance and climate executives, and the press | The densest executive week of the year on the international terminals; hold early, both directions |
| New York Fashion Week | February 8–12, 2027; September 2027 | Fashion buyers, press, talent, brand teams | Luxury, retail, and beauty. Terminal 4 retail hall and international arrivals. Hold the 28-day period once the dates lock. |
| Always-on metro and international base | Year-round | New York workforce, finance, media, tech, universities, long-haul visitors | The branding spine. Stack periods, and thicken them around peaks. |
The mistake at JFK is buying one calendar week and calling it a New York strategy, or buying twelve quiet months and ignoring Fashion Week and the sports windows. The resident who flies every Tuesday is why always-on works. The crowd that lands for Fashion Week and the US Open is why the calendar still matters. Buy 28-day periods against the resident and the international gateway first. Add the peak period when the brief names that audience. Terminals do not share a post-security hall. A Terminal 5 buy does not reach a Terminal 4 passenger.
Fashion Week, the US Open, and Thanksgiving through New Year: hold 4–6 months out. Mid-tier conference weeks: 8–12 weeks. Standard periods: 6–10 weeks is often enough. Exhibits need a separate 4–6 month concept clock.
During Fashion Week, the US Open, and the holidays, Terminal 4 international arrivals digital and wraps, Terminal 4 retail-hall units, and the Terminal 5 immersive tunnel are contested. Other categories often find secondary static or Terminal 1 soffits less contested outside those peaks. Plan share of voice explicitly. Claim digital is already about 6%.
| Tier | Examples | Hold by | What sells first | Pricing character |
|---|---|---|---|---|
| Peak | Fashion Week once dates lock; US Open 2027; Thanksgiving through New Year | 4–6 months | Terminal 4 international arrivals, Terminal 4 retail hall, Terminal 5 tunnel, Terminal 8 claim | Open 28-day rates; contested arrival paths |
| High | Mid-tier conference weeks; summer leisure and sports overlays | 8–12 weeks | Claim digital and hub concourse networks | Standard 28-day rates; contested in the hub terminals |
| Standard | Quiet weeks outside the calendar peaks | 6–10 weeks | Most networks and static faces open | Standard 28-day rates; the window to start always-on |
Ready to plan?
Tell us who you need to reach, where, and when. We come back with current availability at every airport in the plan and a recommended mix.
Placement
In the terminal your audience’s airline uses. The terminals are separate buildings around a dual-ring roadway, linked by AirTrain. Buy the terminal, not “JFK” as one corridor. International arrivals clear federal inspection before public advertising at claim, the curb, and AirTrain.
| Path | Where the units are | Who is there | Priority |
|---|---|---|---|
| International arrival, after inspection | Terminal 4 iconic LED and wall wraps; Terminal 1 Welcome-to-NYC soffits | Long-haul passengers entering New York | Highest for destination, luxury, and arrival-moment brands on those airlines |
| Domestic and pre-cleared claim | Terminal 4 domestic claim digital and static; Terminal 5 claim; Terminal 8 claim domination | Delta, JetBlue, and American origin-and-destination arrivals | High for people ending a trip in New York |
| Departure and connection, inside one terminal | Terminal 4 verticals and retail hall; Terminal 8 premier digital; Terminal 5 tunnel for JetBlue arrivals and both directions | Residents departing, and connectors who may never see another terminal | High for employer brand and account-based presence. An upper bound if the brief is only people in the city |
| Between terminals | AirTrain connector wraps at Terminal 8, and the train itself | Passengers changing buildings | Useful, and not a substitute for the terminal the airline uses |
Terminal 4 is the Delta hub plus a deep international mix: Emirates, Etihad, KLM, Singapore, Virgin Atlantic, LATAM, Avianca, and others as the kit lists them. Confirm the current map. Terminal 5 is JetBlue, with T5i for JetBlue international arrivals. Terminal 8 is American, British Airways, and oneworld partners. Terminal 1 is the international cluster being replaced by New Terminal One. Terminal 7’s airlines move as Terminal 6 opens. The kit cites Aer Lingus, Lufthansa, Air Canada, ANA, and Cathay among Terminal 6 targets. Confirm the live map.
Connecting passengers may stay airside: concourse units reach everyone; bag claim, customs exits, and the curb reach only people starting or ending a trip in New York. Connections that stay inside one terminal may never see another terminal’s inventory. If the brief is New York residents only, weight origin-and-destination claim and the curb, and treat hub-concourse delivery as an upper bound. August 2025 set a monthly record at 6.2 million passengers. That is volume, not a reason to buy every terminal.
Why this airport
Because the New York metro has one primary international front door that both the resident workforce and the calendar inbound share. About 62.6 million passengers a year move through JFK. Brands that need people who live and work here buy continuously. Brands that need a Fashion Week or US Open window buy the 28-day period that covers it.
JFK is the busiest airport in the Port Authority system and the region’s long-haul gateway. Delta carried about 18.5 million passengers, about 30%. JetBlue about 14.5 million. American about 7.4 million. British Airways, Avianca, Virgin Atlantic, Air France, and Emirates lead the foreign-flag list. Confirm exact 2025 carrier shares against the Port Authority table at quote. The Port Authority attributes about $35 billion in annual economic activity in the New York and New Jersey region to JFK.
They fly weekly on Delta, JetBlue, and American. Departure-side weight follows the airline: Terminal 4, Terminal 5, or Terminal 8. The calendar — Fashion Week, the US Open, Thanksgiving through New Year — thickens the same buildings. Direction follows the audience. The 28-day period follows the brief.
Audience
About 62.6 million passengers a year, shaped by three hub carriers and a dense international network. The useful branding audience is the New York resident and the international visitor. The useful calendar audience is the crowd arriving that week, not the annual total.
| Terminal | Role | Airlines | What it means for the buy |
|---|---|---|---|
| Terminal 1 | International cluster; being replaced by New Terminal One, Phase A targeted early 2027 | Air France, Lufthansa, Turkish, Korean Air, SWISS, and peers | Arrival soffits and Welcome-to-NYC domination on customs and claim. International for most movements |
| Terminal 4 | Delta hub plus deep international. The retail hall is the commercial heart | Delta, plus Emirates, Etihad, KLM, Singapore, Virgin Atlantic, LATAM, Avianca, and others on the kit | Premier verticals, video walls, retail-hall digital, international arrivals LED and wraps, claim digital, exhibits |
| Terminal 5 | JetBlue hub. T5i handles JetBlue international arrivals | JetBlue; Cape Air and Sun Country as currently assigned | Immersive arrivals tunnel, claim digital, wall wraps in both directions |
| Terminal 6 | New build opening in phases. The kit listed inventory with a second-quarter 2026 timing | JetBlue and partners as assigned. Confirm the live map | Arrivals video wall, premier digital, claim digital. Confirm what is open |
| Terminal 7 | Mixed domestic and international. The site feeds Terminal 6 Phase 2 | Aer Lingus, ANA, Air Canada, Icelandair, and peers, moving as Terminal 6 opens | Limited coverage in this pack. Confirm against the current map |
| Terminal 8 | American hub plus British Airways and oneworld partners | American, British Airways, Alaska, Qatar, Iberia, Cathay Pacific | Premier digital, video walls, arrivals tension fabric, AirTrain wraps, claim domination |
Airline-by-terminal assignments can shift with seasonal schedules; confirm the live map when you hold a period.
NYU, Columbia, CUNY, Cornell Tech, and the broader metro. Education brands EAM has placed in airports include Wharton, BYU, the University of Michigan, the University of Pittsburgh, and UT Dallas. Weight August, January, and commencement on departure-side inventory.
Finance, media, tech, fashion, healthcare, and professional services across the five boroughs, Long Island, Westchester, and northern New Jersey. They fly weekly on Delta, JetBlue, and American. This is the audience for recruiting, employer brand, financial, healthcare, and business-to-business work. Departure-side follows the airline: Terminal 4, 5, or 8.
Fashion Week and the Javits and Midtown calendar. Buy the 28-day period covering the week. The claim path and retail-hall digital are the inbound read. Hub concourse digital is the outbound read.
About 34.5 million international passengers in 2025. Transatlantic, Latin America, Middle East, and Asia concentrate in Terminals 1, 4, and 8. Public claim and the curb after inspection are the arrival read. Retail halls and concourse digital are the departure read.
The US Open fortnight and other stadium peaks. Weight claim, immersive arrivals, and the international path. Do not build the annual plan from the overlay alone. Sponsors and team partners host executives that week. It is not a consumer-only buy.
Who advertises
Employer brands and business-to-business companies against the New York workforce; luxury, retail, and beauty against Fashion Week; destination and hospitality against international arrivals and the holidays; universities on the semester calendar; and sponsors against the US Open, including the clients those sponsors host. Always-on rows lead. Calendar rows follow.
| Objective | Who buys it | Who it reaches | What the buy usually looks like |
|---|---|---|---|
| Recruiting and employer brand | Finance, media, tech, fashion, healthcare, professional services | New York residents on Delta, JetBlue, and American | Departure-side in the terminal the airline uses; stacked 28-day periods |
| Account-based and business-to-business | Enterprise software, cybersecurity, professional services | Business travelers in Terminals 4, 5, and 8 | Always-on concourse digital, plus a peak period when the brief names that crowd |
| Luxury, retail, and beauty | Fashion, beauty, premium consumer | Fashion Week buyers, press, and brand teams, and holiday international arrivals | Terminal 4 retail hall and international arrivals; the 28-day period that covers the week |
| Destination and hospitality | Hotels, attractions, arrival-moment services | International and domestic visitors entering the city | Claim, soffits, and the curb after inspection |
| Universities | Out-of-state programs and alumni campaigns | Students, parents, and alumni | Departure-side in late August, January, and May |
| Sports and sponsorship | Sponsors, hospitality, luxury | Fans plus the executives and clients sponsors host | Claim path and Terminal 4 or 8 retail for the US Open period. Not a consumer-only week |
During Fashion Week, the US Open, and the holidays, the best arrival units are contested. That does not make the rest of the year a leftover. Employer brand and account-based presence work on the Delta, JetBlue, and American spines in ordinary weeks. Plan share of voice explicitly rather than assuming a digital face is yours alone.
How EAM works
One call, one plan, one contract. We follow up to learn who you need to reach and the objective, then come back with current availability and a recommended mix.
Step 01
Always-on versus a Fashion Week, US Open, or holiday period; which terminal the audience’s airline uses; arrivals, departures, or both; JFK alone or with LaGuardia or Newark when the brief needs more than the long-haul door.
You getThe period, the terminal, and the direction
Step 02
Which networks and static faces are open, how crowded the 40-, 120-, and 180-second loops are, whether Terminal 6 faces are actually live, and whether category separation is possible. Competitive separation may be possible, but it isn't guaranteed; ask when booking and write it into the contract.
You getAvailability and loop crowding
Step 03
Formats, share of voice, and a range, not a scraped rate card. After we know who you need to reach, we come back with current availability and a plan you can take inside.
You getA range and a mix you can take inside
Step 04
Specs across every screen shape, fabric size, and exhibit footprint, airport authority approval, and files in on the contract date. Digital creative is due 14–18 business days before start; static creative is due 21–28 days before start. Exhibits and the Terminal 4 exterior banner carry a longer lead on top of that.
You getSpecs, approval, and a materials date
Step 05
Confirm posting before the first arrival wave. Deliver proof of posting and play logs after the flight.
You getProof of posting and play logs
EAM Advertising is an independent airport and in-flight media agency, founded in 2015. We specialize in airport and in-flight media and nothing else, and we do not own media assets at JFK or any airport. That independence is why the recommendations hold up. We plan and buy across 125+ airports and 45+ airlines worldwide, which is the leverage and the current-availability knowledge a one-time JFK buyer does not have. Clients include Fortinet, Dynatrace, Rubrik, McGraw-Hill, and Wharton. When the strategy extends beyond New York — a Northeast roadshow with LaGuardia, Newark, or Boston, a multi-city employer-brand launch, an international push that continues past the gateway — the same relationship covers the other markets.
For agencies and consultants
Agencies and consultants bring EAM Advertising in as the airport specialist behind a client’s plan. The client relationship stays with you. We plan, buy, and report under NDA, and can work white-label.
Get our media kitMeasurement
Proof of posting and digital play logs are factual. Delivered impressions are modeled. A brand-lift study is the only method that speaks to effect, and it has to be fielded before the flight. Direct pipeline attribution is not reliably available.
| Measure | What it actually tells you | When to set it up | Confidence |
|---|---|---|---|
| Proof of posting | Photographic confirmation that every unit ran, in the right place, for the full period. The specifications call for proof within 5 business days of initial posting. Write the photo terms into the contract. | Written into the contract before signing | High — factual |
| Delivered impressions | Modeled audience delivery from airport traffic and unit position. An estimate. A terminal’s traffic is not the whole airport, and concourse units include connectors. | Requested at proposal stage | Moderate — modeled |
| Digital play logs | Actual spot counts and share of voice. The check on a 40-, 120-, or 180-second loop. | Requested at contracting | High — logged |
| Brand lift study | Survey-based awareness or perception change against a control. The only method that measures effect rather than exposure. | Fielded before the flight, for a baseline | Moderate — needs budget and lead time |
| Direct attribution to pipeline | Not reliably available. Airport media has no click, and the same brands run other touchpoints at the same time. | Do not plan the buy around it | Low — treat claims here with skepticism |
A 10-second spot in a 180-second loop is about 6% share of voice only if the loop is full in the way the spec describes. Live advertisers-per-loop still move. Delivered impressions sized from airport traffic overweight connecting passengers on concourse units. Treat that delivery as an upper bound on the local audience. Decide connector versus origin-and-destination before you decide what to measure.
Questions
A single unit or network runs $15,000–$350,000 per 28-day period. A two- or three-unit package runs $80,000–$500,000 per period. A multi-network or exhibit domination runs north of $500,000 per period. Production, install, and removal are extra on most static and exhibit units. Those are planning ranges; specific units and periods are quoted against current availability.
In 28-day periods. Digital networks run 10-second spots in loops of 40, 120, or 180 seconds, about 25%, 8%, or 6% share of voice. Static fabrics, wraps, glass wraps, and exhibits are full-face. Rates are non-cancellable. Holds expire in 5 business days. Digital creative is due 14–18 business days before start; static creative is due 21–28 days before start. Broadcast hours are confirmed at quote. Competitive separation may be possible, but it isn't guaranteed; ask when booking and write it into the contract.
Terminal 4 for Delta-heavy briefs and much of the deep international mix. Terminal 5 for JetBlue, and Terminal 6 as it opens. Terminal 8 for American, British Airways, and oneworld partners. Terminal 1 for the Star Alliance–heavy cluster. Airline assignments can shift; see the note under the terminal table.
Yes, on the public side after federal inspection. Primarily the Terminal 4 international arrivals iconic LED and wall wraps, and the Terminal 1 Welcome-to-NYC soffit packages. Gate and retail-hall units reach international departures more directly than arrivals. Domestic claim digital also reaches pre-cleared international arrivals on some terminals.
Yes, especially on Delta connections inside Terminal 4 and American and British Airways connections inside Terminal 8. Connections that stay inside one terminal may never see another terminal or the curb. If the brief is New York residents only, weight origin-and-destination claim and the curb, and treat hub-concourse delivery as an upper bound.
Four to six months for Fashion Week, the US Open, and Thanksgiving through New Year. Mid-tier conference weeks: 8–12 weeks. Standard periods: 6–10 weeks is often enough. Exhibits need a separate 4–6 month concept clock.
Yes. Always-on against New York finance, media, and tech, and by the period when Fashion Week or a defined sports crowd fills the region. Outside those weeks, business-to-business still works as employer brand and account-based presence on the Delta, JetBlue, and American spines.
During Fashion Week, the US Open, and the holidays, Terminal 4 international arrivals digital and wraps, Terminal 4 retail-hall units, and the Terminal 5 immersive tunnel are contested. Other categories often find secondary static or Terminal 1 soffits less contested outside those peaks. Plan share of voice explicitly. Claim digital is already about 6%.
Yes. Out-of-state recruiters, executive programs, and alumni campaigns around commencement. New York educates roughly 500,000 students across 100-plus institutions. Education brands EAM has placed include Wharton, BYU, the University of Michigan, the University of Pittsburgh, and UT Dallas. Natural periods: late August, January, and May.
Digital creative is due 14–18 business days before start; static creative is due 21–28 days before start. Expect multiple fabric sizes and several digital pixel shapes in a mixed buy: 1080×1920 on Terminal 4 verticals, 1920×1080 on claim networks, and 2400×800 on the Terminal 4 international LED. All creative needs airport authority approval. Exhibits and the Terminal 4 exterior banner carry longer lead times on top of that.
Competitive separation may be possible, but it isn't guaranteed; ask when booking and write it into the contract. Do not assume exclusivity, and do not expect this page to point you at the media seller.
Everything after the objective. We check what's open for the week, which loops are crowded and which units will sell out, and where on the arrival path your audience actually walks. We recommend the mix, secure the units, traffic the creative through airport approval, confirm posting on day one, and deliver proof of posting and play logs after. If JFK is one market in a larger plan, the same relationship covers the others.
Independent airport advertising media agency. Est. 2015.
Send your work email for the media kit: formats, planning ranges, and how EAM works. We’ll follow up to learn who you need to reach and when, then come back with current availability and a recommended mix.
Independent since 2015 · 125+ airports · 40+ media vendors
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