Airport Advertising:
Reach a Captive Audience at
Baltimore International Airport

Baltimore Airport Bwi Advertising Hero 1
Baltimore Airport Bwi Advertising Hero 2

EAM: Streamlining Your Path to Powerful Airport Advertising

  • Baltimore Airport Impact
  • About Baltimore Airport?
  • Why Baltimore?
  • Baltimore Audiences
  • CCA/Nielsen Study
  • About EAM
  • Airports Served

Make an indelible impact on millions traversing through Baltimore/Washington International Thurgood Marshall Airport (BWI). At EAM, our team of airport advertising specialists is here to craft and execute distinctive advertising plans that genuinely reverberate with your audience.

We're here to guide you through each stage of the process, from devising a strategy to expertly implementing it for optimal brand impact. With our assistance, savvy marketers can capture the attention of millions of travellers and achieve real-world results.

Learn how we can help you engage a captive audience of travellers with our expert insights and innovative approach to airport advertising.

Baltimore Airport Advertising Media Solutions

Baltimore Airport Advertising Impact Image
  • Key Hub in Global Air Travel: Baltimore/Washington International Thurgood Marshall Airport (BWI), commonly referred to as BWI, is a key hub in global air travel, proficiently managing over 27 million passengers annually. This signifies its substantial role in global air connectivity.

  • One State-of-the-Art Terminal: BWI features one state-of-the-art terminal, which was opened in 1972 and is designed to ensure passenger comfort and an efficient travel experience.

  • Hub for Numerous Airlines: Serving as a hub for numerous airlines, including Southwest Airlines, American Airlines, and Spirit Airlines, BWI offers an extensive network of flight paths, connecting passengers to a diverse range of both domestic and international destinations.

  • Multiple Exclusive Lounges: For passengers seeking a luxury travel experience, BWI is home to multiple exclusive lounges. These refined spaces provide a tranquil environment for relaxation or catching up on work before flights, ensuring an outstanding journey for their guests.

  • Symbol of Baltimore's Dynamic Spirit and Hospitality: BWI is more than just an airport; it's a symbol of Baltimore's dynamic spirit and hospitality. By offering premium services and broad connectivity, it mirrors the city's vibrant character, always ready to welcome passengers from around the world.

Why Baltimore Airport Advertising Image
  • Population Growth: Baltimore has a population of approximately 622,348 people. The city has been growing steadily over the past few years, with a population growth rate of about 0.5% per year.

  • Economic Impact: Baltimore is a major economic hub in the United States, contributing significantly to the country's GDP. The city's economy is primarily driven by healthcare, education, and tourism.

  • Key Industries: Baltimore is known for sectors such as information technology, pharmaceuticals, and automotive. The city is also a major trade and logistics center in the Mid-Atlantic United States.

  • Famous Events: Baltimore hosts a number of globally recognized events, such as the Preakness Stakes, the Baltimore Book Festival, and the Baltimore Symphony Orchestra's Spring Gala. The city is also a popular destination for business conferences and exhibitions.

  • Sports Teams: Baltimore is home to a number of professional sports teams, including the Baltimore Ravens (NFL), the Baltimore Orioles (MLB), and the Baltimore Blast (Major Arena Soccer League). The city is also a popular destination for international sporting events, such as the 1976 Summer Olympics and the 2015 Pan American Games.

  • Academic Hub: Baltimore is home to a number of prestigious universities, including Johns Hopkins University, the University of Maryland, Baltimore, and Morgan State University. The city is also a popular destination for international students, with over 10,000 foreign students enrolled in its universities.

  • Cultural Attractions: Baltimore is a city with a rich cultural heritage, with a number of museums, art galleries, and historical sites. The city is also home to a vibrant nightlife scene, with a wide variety of bars, clubs, and restaurants.
Baltimore Market Highlights Image

Business Decision Makers expand_more
Business Decision Makers

Focused on Baltimore/Washington International Thurgood Marshall Airport (BWI), advertising serves as a potent method to connect with business decision-makers who frequently visit this vibrant hub, particularly during prominent conferences and events happening in the Baltimore-Washington area. Time-sensitive executives and managers prioritize convenience and efficiency throughout their travels.

As they consistently travel from one place to another, advertising at BWI offers a distinctive opportunity to grab their attention and make a lasting impression on these active professionals, particularly when they arrive for events like industry expos or large-scale meetings. This exposure can potentially foster beneficial business partnerships for your brand.

These influential decision-makers continuously look for ways to enhance their travel experiences at Baltimore/Washington International Thurgood Marshall Airport. They emphasize gaining access to exclusive lounges, streamlined security, and quick baggage check-in, in addition to any other facilities that promote a seamless and stress-free trip.

By presenting your brand within the upscale spaces of BWI, you can associate your brand with the principles of convenience and efficiency that these prominent figures value, further solidifying your brand's influence in their minds during crucial Baltimore-Washington area events and conferences.

Affluent Travelers expand_more
Affluent Travelers

At Baltimore/Washington International Thurgood Marshall Airport (BWI), targeting affluent travelers with advertising is a smart move for marketers. These passengers typically possess considerable disposable income and a desire for lavish experiences, making them an attractive audience for numerous brands.

These sophisticated consumers persistently search for products and services that complement their refined lifestyles, including luxury apparel, exquisite fragrances, extravagant vehicles, and other premium offerings.

Travel is a regular activity for them, as they explore new destinations and experiences tailored to their cultured interests and discerning tastes.

By opting to advertise at BWI, you can reach this wealthy demographic at an opportune moment when they are more open to innovative products and upscale experiences.

This focused strategy can notably amplify your brand's presence and allure among this in-demand audience.

Early Tech Adopters expand_more
Early Tech Adopters

Travelers passing through BWI frequently demonstrate technological proficiency and are often among the first to adopt groundbreaking tech products and services. They tend to book flights and accommodations online, use mobile apps for check-in and flight updates, and adopt advanced technologies such as biometrics and virtual reality for superior travel experiences.

These individuals may also display a heightened curiosity in discovering unconventional travel destinations and experiences.

Capitalize on the chance to connect with these technologically progressive travelers by boosting your brand's presence at Baltimore/Washington International Thurgood Marshall Airport. Let us help you engage with early adopters who are always on the lookout for the next big thing.

Leisure Travelers expand_more
Leisure Travelers

Advertising at Baltimore/Washington International Thurgood Marshall Airport (BWI) is an excellent way to showcase your products, services, events, and programs to vacationers and holidaymakers.

As these travelers take a break from their daily routines to unwind with friends and family, they seek enjoyment and leisure. They are eager to maximize their time away from their work lives and responsibilities.

Positioning your brand at BWI allows you to reach these travelers at a crucial point when they are most open to novel ideas and experiences. Collaborate with us to develop a personalized airport advertising campaign that appeals to their hobbies and values, grabbing their attention and motivating them to interact with your brand.

Take advantage of the opportunity to connect with consistent leisure travelers. Work with us to amplify your brand's exposure and engage with travelers excited to embark on new adventures and fully enjoy their vacation time.

Families expand_more
Families

Utilize BWI advertising to establish connections with traveling families and their children. Let us assist you in boosting your brand's prominence and forming relationships with travelers eager to make the most of their family trips. From toys and theme parks to family-oriented movies and performances, we'll support you in reaching your desired audience and generating significant results for your brand.

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Students and Alumni

Promoting your academic programs at BWI grants you the opportunity to engage with both current students and alumni during a key time when they are most receptive to new concepts and opportunities. With our expertise, you can develop a customized BWI advertising campaign that connects with their passions and values, capturing their interest and encouraging them to consider new academic ventures. Whether your goal is to attract potential students or maintain relationships with your alumni community, airport advertising at BWI is a potent method to keep in mind.

82 percent

Of travelers notice airport advertising.

68 percent

Of U.S. travelers associate airport advertising with high-quality brands and services.

76 percent

Of U.S. travelers reported taking action after seeing airport ads.

1 in 5

Have reported purchasing an advertised item while at the airport.

90 percent

Of respondents said they are likely to shop at a brand's brick - and - mortar location after seeing an airport ad.

42 percent

Of frequent flyers are prompted to visit a website or store after seeing a brand's airport advertisement.

65 percent

Make decision after seeing advertising at the airport.

Source: CCA/Nielsen Study

Our Expertise in Airport Advertising

Are you ready to elevate your brand and captivate millions of airport travelers globally? Established in 2015, EAM brings over 21 years of collective experience to the forefront, offering unparalleled expertise and dedication to ensure your brand's success in the airport advertising arena.

Customized strategies and seamless execution: Rely on our seasoned team to guide you through every step, from crafting a bespoke strategy to delivering maximum impact and ROI for your brand.

Traveler-centric approach: Our profound understanding of travelers' distinct needs and preferences empowers us to design unforgettable experiences at pivotal touch-points.

Comprehensive travel media solution: As an all-in-one solution for travel media, EAM has successfully propelled numerous renowned brands and organizations in their airport advertising campaigns across 50+ airports worldwide.

Collaborative partnerships: Building on our already solidified and strong relationships with global concession owner partners, we work hand-in-hand to plan, produce, negotiate, execute, and report on advertising campaigns for optimal outcomes.

Track record of success and reliability: Harness our extensive industry experience and proven accomplishments in airport advertising to attain your marketing objectives and create a lasting impression on millions of airport travelers worldwide.

Built upon a solid foundation and driven by a passion for excellence in airport advertising, EAM invites you to embark on a journey towards extraordinary brand recognition and growth. Connect with us and let us help you craft impactful and memorable advertising journeys!

Baltimore Airport Advertising About EAM Image

Powerful Airport Advertising Solutions

  • Digital Solutions
  • Static Solutions
  • Airline Lounges
  • Security Area
  • WiFi Sponsorships
  • Experiential
  • Exteriors
  • In-Flight Video
Digital Spectaculars expand_more
Baltimore Airport Bwi Advertising Digital Spectaculars A1

Digital spectacular screens offer a powerful advertising tool to capture significant attention in airports.

Strategically located in high-traffic areas, these screens provide maximum visibility and impact for your brand.

With their attention-grabbing size and creative flexibility, digital spectacular screens can captivate the attention of travelers and drive engagement like never before.

Let us create a tailored advertising strategy that leverages these screens for measurable success.

  • Ad spots: Ranges from 8 to 30 seconds.*
  • Loop duration: Ranges from 30 to 240 seconds.*
  • Capabilities: Full motion animation and static. Use different rotating ads.
  • Lead times: 7-10 business days.*

* Differs depending on the airport.

Digital Large Format expand_more
Baltimore Airport Bwi Advertising Digital Large Format A1

Large format digital screens offer a unique opportunity to make a lasting impression on travelers.

These screens have the wow factor needed to capture your target audience's attention and inspire them to engage with your brand.

Large format digital screens offer creative flexibility to showcase your brand's messaging and art in a way that resonates with your target audience.

Strategically located in high-traffic areas, these screens ensure maximum visibility and engagement for your brand.

Allow us to design a customized advertising strategy that harnesses the potential of these screens, delivering quantifiable results for your brand.

  • Ad spots: Ranges from 8 to 30 seconds.*
  • Loop duration: Ranges from 30 to 240 seconds.*
  • Capabilities: Full motion animation and static. Use different rotating ads.
  • Lead times: 7-10 business days.*

* Differs depending on the airport.

Digital Screen Network expand_more
Baltimore Airport Bwi Advertising Digital Screen Network A1

By using digital network screens, you can deliver your message to travelers multiple times throughout their journey.

Strategically placed in high-traffic areas, these screens ensure maximum exposure for your brand.

These screens build frequency and drive engagement, making them an effective advertising option.

Digital network screens provide a unique opportunity to connect with your target audience in a prime moment when they're most receptive to new ideas and experiences.

Creative lead times are 7-10 business days.

Elevate your brand's visibility and connect with travelers in airports using digital network screens.

Let us develop a personalized advertising approach that utilizes these screens for tangible success in promoting your brand.

  • Ad spots: Ranges from 8 to 30 seconds.*
  • Loop duration: Ranges from 30 to 240 seconds.*
  • Capabilities: Full motion animation and static. Use different rotating ads.
  • Lead times: 7-10 business days.*

* Differs depending on the airport.

Video Walls expand_more
Baltimore Airport Bwi Advertising Video Walls A1

Video walls are strategically positioned in high-traffic areas of the airport, ensuring maximum visibility and engagement for your brand.

These high-impact screens provide maximum visibility for your brand, making a lasting impression on travelers.

With their large size and creative flexibility, video walls offer a unique opportunity to showcase your brand's messaging and art in a way that truly resonates with your target audience.

  • Ad spots: Ranges from 8 to 30 seconds.*
  • Loop duration: Ranges from 30 to 240 seconds.*
  • Capabilities: Full motion animation and static. Use different rotating ads.
  • Lead times: 7-10 business days.*

* Differs depending on the airport.

Baggage Claim Digital Network expand_more
Baltimore Airport Bwi Advertising Baggage Claim Digital Screens A1

Baggage claim digital network screens provide a unique opportunity to connect with travelers at a prime moment.

Strategically placed in high-traffic areas throughout the baggage claim area, these screens ensure maximum exposure for your brand.

By using baggage claim digital network screens, you can deliver your message to travelers multiple times, building frequency and driving engagement.

Whether you're promoting a new product, service, or event, these screens offer a unique opportunity to connect with your target audience in a prime moment when they're most receptive to new ideas and experiences.

Seize the opportunity to enhance your brand's presence and engage with passengers in the baggage claim area.

  • Ad spots: Ranges from 8 to 30 seconds.*
  • Loop duration: Ranges from 30 to 240 seconds.*
  • Capabilities: Full motion animation and static. Use different rotating ads.
  • Lead times: 7-10 business days.*

* Differs depending on the airport.

Flight Information Digital Screens expand_more
Baltimore Airport Bwi Advertising Flight Information Screens A1

Flight information screens are some of the most frequently viewed screens in the airport, making them a highly valuable advertising space to capture travelers' attention.

As travelers check their flight times, they often have idle time to browse other content on the screens, providing an opportunity for advertisers to reach them with targeted messaging.

Strategically located in high-traffic areas such as near departure and arrival gates, these screens provide maximum visibility and impact for your brand.

Whether you're promoting a new product, service, or event, these screens offer a powerful way to connect with your target audience and capture their attention.

  • Ad spots: Ranges from 8 to 30 seconds.*
  • Loop duration: Ranges from 30 to 240 seconds.*
  • Capabilities: Full motion animation and static. Use different rotating ads.
  • Lead times: 7-10 business days.*

* Differs depending on the airport.

Digital Charging Network expand_more
Baltimore Airport Bwi Advertising Digital Charging Network A1

Digital charging network screens are a highly effective advertising tool for brand marketers looking to maximize their reach and connect with travelers in airports.

These screens are strategically located in high-traffic areas throughout the airport, ensuring maximum exposure for your brand.

By using digital charging network screens, you can not only deliver your message to travelers but also provide them with a useful service - the ability to charge their devices.

This dual functionality of advertising and providing a service can help to build a positive brand image and increase engagement with your target audience.

  • Ad spots: Ranges from 8 to 30 seconds.*
  • Loop duration: Ranges from 30 to 240 seconds.*
  • Capabilities: Full motion animation and static. Use different rotating ads.
  • Lead times: 7-10 business days.*

* Differs depending on the airport.

Large Format Banners expand_more
Baltimore Airport Bwi Advertising Banners A1

Large format banners offer a large, eye-catching space that can capture the attention of everyone walking through the airport.

They can be strategically placed on walls or hung from ceilings throughout the airport, ensuring maximum exposure for your brand.

With large format banners, you have the opportunity to own 100% of the share of voice, meaning your message is the only one being seen by travelers in that area.

With bold and bright colors, they stand out from the neutral tones of airport terminals, making them hard to miss.

Allow our experts to assist you in crafting a tailored advertising plan that harnesses the power of large format banners, providing quantifiable outcomes and supporting your marketing objectives.

  • Size: Various sizes.*
  • Production lead time: 14-21 business days*
  • Production cost: Banners have a printing, shipping, install, and removal cost.*

* Differs depending on the actual unit.

Tension Fabric Display expand_more
Baltimore Airport Bwi Advertising Tension Fabric Display A1

Tension fabric displays are a visually stunning way to showcase your brand or product in the airport.

With their ability to command attention and stand out in a crowded airport environment, tension fabric displays are an effective way to capture the attention of travelers.

Compared to other advertising formats in the airport, tension fabric displays offer a cost-effective solution to reach a large audience.

With tension fabric displays, you have the opportunity to own 100% of the share of voice, meaning your message is the only one being seen by travelers in that area.

  • Size: Various sizes.*
  • Production lead time: 14-21 business days*
  • Production cost: TFD's have a printing, shipping, install, and removal cost.*

* Differs depending on the actual unit.

Wall Wraps expand_more
Baltimore Airport Bwi Advertising Wall Wrap A1

Wall wraps offer a visually striking and modern way to showcase your brand in the airport, with the ability to customize and make them unique to your brand.

Strategically placed throughout the airport in high-traffic areas, wall wraps can capture the attention of travelers, providing maximum visibility and impact for your brand.

With wall wraps, you have the opportunity to own 100% of the share of voice, meaning your message is the only one being seen by travelers in that area.

Wall wraps offer a highly effective method to distinguish your brand within the airport environment; allow us to help you capitalize on this opportunity and elevate your brand to unprecedented levels.

  • Size: Various sizes.*
  • Production lead time: 14-21 business days*
  • Production cost: Wall wraps have a printing, shipping, install, and removal cost.*

* Differs depending on the actual unit.

Spectacular expand_more
Baltimore Airport Bwi Advertising Spectacular A1

Spectaculars are medium to large-scale displays placed in high-traffic areas throughout the airport.

They offer a unique opportunity to showcase your brand in a visually backlit stunning way.

Spectaculars can be a cost-effective solution to create a lasting impact.

With the ability to own 100% of the share of voice, your message is the only one being seen by travelers in that area.

  • Size: Various sizes.*
  • Production lead time: 14-21 business days*
  • Production cost: Spectaculars have a printing, shipping, install, and removal cost.*

* Differs depending on the actual unit.

Mini-Spectacular expand_more
Baltimore Airport Bwi Advertising Mini-Spectacular A1

Maximize your brand's reach and impact with mini-spectaculars - the cost-effective way to showcase your message in the airport. With 100% ownership, you can be sure that your brand will be the sole focus of travelers passing by.

Strategically placed throughout the airport in high-traffic areas, mini-spectaculars provide maximum visibility and exposure for your brand. Utilize multiple units to capture even more attention and create a powerful presence in the airport.

With their backlit enhancements and bold designs, mini-spectaculars offer a visually stunning way to showcase your product, service, or event in a way that truly resonates with your target audience.

Compared to other advertising formats in the airport, mini-spectaculars offer a cost-effective solution to achieve a wow factor and create a lasting impact. Don't miss out on the chance to elevate your brand's visibility and make a lasting impression in airports.

  • Size: Various sizes.*
  • Production lead time: 14-21 business days*
  • Production cost: Mini-Spectaculars have a printing, shipping, install, and removal cost.*

* Differs depending on the actual unit.

Dioramas expand_more
Baltimore Airport Bwi Advertising Diorama A1

Dioramas are an effective advertising solution to capture the attention of travelers in airports.

By utilizing multiple units, you can increase the exposure and visibility of your brand to a wider audience. Dioramas also offer backlit enhancements to create a visually striking display that captures the attention of travelers even in low-light areas.

Dioramas offer a cost-effective solution for creating a strong presence in the airport, compared to other forms of airport advertising.

We will help you develop a customized strategy that leverages the potential of dioramas, delivering measurable results and helping you achieve your marketing goals.

  • Size: Various sizes.*
  • Production lead time: 14-21 business days*
  • Production cost: Dioramas have a printing and shipping cost.*

* Differs depending on the actual unit.

Jet Bridge Wraps expand_more
Baltimore Airport Bwi Advertising Jet Bridge A1

Jet bridge wall wraps offer a captivating and imaginative way to capture the attention of travelers in a captive environment.

The jet bridge provides a unique opportunity to create a powerful first impression for passengers arriving at the airport and a lasting impression for passengers departing from the airport.

By advertising in this space, brands can own the area and reach a diverse audience in a cost-effective way, making it an ideal choice for financial institutions, insurance companies, tourism, and entertainment brands.

Don't miss out on the chance to elevate your brand's visibility and create a lasting impression.

  • Size: Various sizes.*
  • Production lead time: 14-21 business days*
  • Production cost: Jet Bridge Wraps have a printing, shipping, install, and removal cost.*

* Differs depending on the actual unit.

Digital Screens expand_more
Baltimore Airport Bwi Advertising Business Club Digital Screen A1

Digital screen advertising in airline business club lounges offers a unique opportunity to reach affluent and discerning audiences of business decision-makers and high net worth individuals.

These clubs provide a captive environment where travelers spend significant amounts of time, sometimes upwards of 90 minutes, making it an ideal place to showcase your brand.

By using digital screen advertising in business club dining and seated areas, brands can increase their visibility and reach an influential audience of business decision-makers and high net worth individuals in a cost-effective and imaginative way.

  • Ad spots: 30 seconds.
  • Loop duration: Ranges from 5-6 minutes.*
  • Capabilities: Full motion animation and static. Use different rotating ads.
  • Lead times: 5-7 business days.*

* Differs depending on the airport and airline.

Video Wall expand_more
Baltimore Airport Bwi Advertising Business Club Video Walls A1

Video walls offer an expansive canvas for brands to capture the attention of affluent business decision-makers and high net worth individuals in business club lounges.

Ranging from 84-100 inches, these walls are impossible to ignore and provide a visually striking backdrop for brand messaging.

By utilizing video walls, brands can cost-effectively increase their visibility and reach a highly influential audience, making it a smart choice for any advertising campaign targeting affluent travelers.

Video walls in business club lounges provide a captive audience, ensuring that brands can make a lasting impression on their target audience during their extended wait times.

  • Ad spots: 30 seconds.
  • Loop duration: Ranges from 5-6 minutes.*
  • Capabilities: Full motion animation and static. Use different rotating ads.
  • Lead times: 5-7 business days.*

* Differs depending on the airport and airline.

Entrance Banners expand_more
Baltimore Airport Bwi Advertising Business Club Banners A1

Target high-level decision-makers and affluent individuals with entrance banners in airport business club lounges.

Engage with a discerning audience in a premium, brand-safe environment that showcases authority and allure.

Make a lasting impression on an elite clientele, leveraging your brand's prestige and exclusivity.

Showcase innovations for business-to-business brands or emphasize luxury for high-end brands, catering to the tastes of an affluent audience.

Utilize cost-effective, eye-catching airport lounge banners to enhance visibility and connect with influential decision-makers who value quality and luxury.

  • Size: Various sizes.*
  • Production lead time: 14-21 business days*
  • Production cost: Banners have a printing, shipping, install, and removal cost.*

* Differs depending on the actual unit.

Brand Experience expand_more
Baltimore Airport Bwi Advertising Brand Experience A1

Revolutionize brand engagement with experiential advertising in airport lounges, captivating a captive audience of travelers.

Deliver interactive and immersive experiences that create lasting impressions and foster brand loyalty.

Implement diverse activations, including brand ambassador programs, tech-focused displays, and product sampling, for memorable brand exposure.

Engage affluent customers face-to-face, showcasing products or services uniquely and effectively.

Achieve cost-effective reach for a valuable travel audience while providing enjoyable, memorable experiences that resonate long after their journey.

  • Size: Various sizes.*
  • Production lead time: 2-3 months*
  • Production cost: Fabrication, printing, shipping, install, materials, removal, and more.*

* Differs depending on the actual unit.

Charging Stations expand_more
Baltimore Airport Bwi Advertising Charging Stations A1

The digital charging network screens in business clubs offer an effective method for brand advertisers to engage with airport passengers and broaden their audience while simultaneously providing a valuable device charging service.

These clubs provide a captive environment where travelers spend significant amounts of time, sometimes upwards of 90 minutes, making it an ideal place to showcase your brand.

Brands can increase their visibility and reach an influential audience of business decision-makers and high net worth individuals in a cost-effective and imaginative way.

  • Ad spots: 30 seconds.
  • Loop duration: Ranges from 5-6 minutes.*
  • Capabilities: Full motion animation and static. Use different rotating ads.
  • Lead times: 5-7 business days.*

* Differs depending on the airport and airline.

Security Tray expand_more
Baltimore Airport Bwi Advertising Security Tray A1

Captivating, diverse reach: By advertising on airport security trays, your brand can effortlessly engage a wide variety of travelers during an essential part of their journey.

Limitless creativity: Cater to a range of industries, from streaming services to financial companies, by designing eye-catching and appealing messages in this unique space.

Cost-effective strategy: Make a lasting impact on a valuable audience without exceeding your budget through security tray advertising.

Stand out from the crowd: Differentiate your brand from conventional advertising methods and leave a lasting impression on potential customers.

  • Production cost: Printing, install, and shipping.
  • Lead times: 3-4 weeks.*

* Differs depending on the airport.

Airport Security Area Domination expand_more
Baltimore Airport Bwi Advertising Security Area Domination A1

Immersive brand experience: Airport security area domination advertising allows your brand to capture the attention of travelers through a complete takeover of the space with engaging messaging.

Diverse ad formats: Utilize a range of creative elements, including wall wraps, banners, fence clings, and security tray branding, to leave a lasting impression on passengers during a crucial airport touchpoint.

Captive environment: Connect with customers in a setting where their attention is focused, providing a more effective platform for showcasing your brand message.

Reach valuable audiences: Leverage this powerful approach to engage with a diverse and highly sought-after demographic, enhancing your brand's visibility and impact.

  • Production cost: Printing, shipping, install, and removal.
  • Lead times: 14-21 business days.*

* Differs depending on the airport.

Airport WiFi Sponsorship expand_more
Baltimore Airport Bwi Advertising Wifi Sponsorship A1

Sponsoring Wi-Fi access at airports enables your brand to engage with travelers in a valuable and impactful way through their personal devices.

Versatile call-to-action: Utilize a variety of approaches to target customers, fostering interaction and interest in your brand.

By offering free Wi-Fi to travelers, your brand creates a lasting impression by providing tangible benefits that they will appreciate.

Digital mobile advertising at airports allows your brand to effectively target a wide array of audiences, including ecommerce, B2B, and travel companies.

Leverage the captive airport environment to boost customer engagement, sales, and brand loyalty through sponsored Wi-Fi access.

  • Ad spots: 30 seconds.
  • Capabilities: Video and static. Choose from a variety of call-to-action pages.
  • Lead times: 5-7 business days.
Exhibit Space expand_more
Baltimore Airport Bwi Advertising Exhibit Space A1

Captivating engagement: Experiential advertising at airports enables your brand to interact with a captive audience of travelers through immersive and interactive experiences.

Lasting impressions: Create unforgettable moments for customers by offering a variety of activations, including brand ambassador programs, tech-focused displays, and product sampling.

Unique showcase: Exhibit spaces provide an exceptional platform to present your products or services in a memorable manner and facilitate face-to-face customer interactions.

Cost-effective reach: Engage a valuable travel audience with exhibit space advertising at the airport, maximizing your brand's impact without overspending.

Memorable experiences: Delight customers with a fun and exciting activation they will remember and associate with your brand long after their travels.

  • Size: Various sizes.*
  • Production lead time: 2-4 months*
  • Production cost: Fabrication, printing, shipping, install, materials, removal, and more.*

* Differs depending on the actual activation and airport.

Exterior Airport Banners expand_more
Baltimore Airport Bwi Advertising Exterior Banners A1

Leverage the power of exterior signage to engage airport visitors as they arrive or depart, ensuring your brand remains top-of-mind. Utilize high-impact formats like billboards, building wraps, and digital screens to create unforgettable visuals and make a lasting impression on your target audience. Embrace airport exterior advertising to elevate brand awareness and leave travelers with a memorable connection to your brand.

  • Production cost: Printing, shipping, install, and removal.
  • Lead times: 14-21 business days.*

* Differs depending on the airport.

Airport Digital Billboards expand_more
Baltimore Airport Bwi Advertising Airport Billboards A1

Reach a captive, diverse audience: Exterior digital billboards at the airport enable your brand to engage with a wide variety of travelers, amplifying your brand's visibility.

Attention-grabbing visuals: Utilize creative messaging on digital billboards to make a lasting impression on travelers and effectively communicate your brand's message.

Authority perception: Leverage the elevated credibility travelers associate with airport branding, enhancing your brand's reputation and appeal.

Valuable audience engagement: Connect with a highly sought-after demographic to increase brand awareness, drive engagement, and foster loyalty.

  • Ad spots: 5-10 seconds.
  • Capabilities: Full motion animation and static.
  • Lead times: 7-10 business days.
Pre-Roll Spot on Seatback expand_more
Baltimore Airport Bwi Advertising Pre Roll Seatback A1

Pre-roll seat back advertising is an innovative way for brands to reach a captive audience of travelers mid-flight.

With the ability to deliver content directly to the screen in front, advertisers can utilize video-on-demand ad spots for tv shows and movies to create an impactful and memorable message.

These programs provide a unique opportunity for brands to reach customers with a 30-second spot duration, creating a lasting impression on passengers in a captive environment.

In-flight seat back screen advertising provides a valuable touchpoint for brands to connect with customers and promote their products or services.

It's a cost-effective way for brands to reach a diverse audience and make an impression mid-flight.

Roadblock Spot on Seatback expand_more
Baltimore Airport Bwi Advertising Roadblock Seatback A1

Advertisers can place video ads on the seatback screens of airplanes to reach a captive audience of travelers during their flight. Pre roll and roadblock.

These spots provide a unique opportunity for brands to reach all customers onboard with a must watch 30-second spot full audio, creating a lasting impression on passengers in a captive environment.

  • Ad spots: 30 seconds.
  • Capabilities: Video.
  • Lead times: 30-45 business days.*

* Differs depending on the airline.

Spots on Personal Devices expand_more
Baltimore Airport Bwi Advertising Personal Devices A1

Brands advertising inflight through personal devices, such as tablets, phones, and laptops, is an innovative way to reach a captive audience of travelers mid-flight.

With the ability to deliver content directly to passengers, advertisers can utilize live TV advertising and video-on-demand ad spots to create an impactful and memorable message.

These programs provide a unique opportunity for brands to reach customers with a 30-second spot duration, creating a lasting impression on passengers in a captive environment.

In-flight advertising provides a valuable touchpoint for brands to connect with customers and promote their products or services. It's a cost-effective way for brands to reach a diverse audience and make an impression mid-flight.

  • Ad spots: 30 seconds.
  • Capabilities: Video.
  • Lead times: 14-45 business days.*

* Differs depending on the airline.

Boarding Passes expand_more
Baltimore Airport Bwi Advertising Boarding Passes A1

Advertisers can place branding or advertising on boarding passes to reach travelers as they check-in for their flight. This format can be used to promote travel-related products and services or to build brand awareness.

Case Studies

Inspiration for your next campaign

  • Dynatrace
  • Fortinet
  • Invest in Canada
  • Radisson
  • Fabric
  • University of Pennsylvania
  • BYU
  • Rauw Alejandro
  • Flexispot

Dynatrace offers a platform for understanding the performance of multi-cloud environments. A publicly traded company that serves customers in a variety of regions including North America, Europe, the Middle East, Africa, Asia Pacific, and Latin America. It was established in 2005 and generates revenue of approximately billion dollars per year.

The Journey

Dynatrace worked with EAM to plan and carry out a worldwide airport advertising campaign across various continents such as Europe, Asia, Australia, North America, and South America. Together with our airport concession partners, we crafted an airport media campaign that included both digital large format and digital screen networks that reached specific groups of people within airports.

Outcomes

Dynatrace's campaign was displayed in major airports including Paris, London, São Paulo, Kuala Lumpur, Mexico City, Tokyo, and others. It reached over 60 million people around the world.

Fortinet, Inc. provides broad, integrated, and automated cybersecurity solutions in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. The company, which is publicly traded. It was established in 2000 and generates revenue of approximately 4.4 billion dollars per year.

The Journey

We helped Fortinet develop, plan, and execute a U.S. and Canada airport advertising campaign across many markets such as Las Vegas, New York, Chicago, San Francisco, Toronto, Washington DC, Dallas, and many more.

Outcomes

Fortinet’s campaign was able to garner over 40 million impressions and helped elevate the brand as a leader in cybersecurity solutions.

Invest in Canada works directly with global investors to unlock investment opportunities and facilitate expansion in Canada. They bring industry, community and government partners together to offer seamless services that make it easy for you to grow your operations in Canada.

The Journey

EAM supported Invest In Canada by helping to develop and implement a customized approach that targeted airports in the U.S., Europe, and Middle East. The goal was to promote investment opportunities in Canada to C-level executives. A combination of digital and print media effectively reached this traveling demographic.

Outcomes

The Invest in Canada campaign appeared in prominent airports such as London, Dubai, and New York, as well as in airline club lounges across various U.S. airports. This exposure enabled Invest in Canada to garner more than 49 million impressions.

Radisson Hotel Group provides a dynamic set of hotel brands for a wide range of travelers and budgets. Each of these brands has its own identity. Any traveler can feel at home when they decide to stay with us, because there is always a Radisson Hotel that caters to their needs.

The Journey

EAM assisted Radisson in planning and executing a South America and Mexico City marketing effort. The objective was to increase awareness for Radisson's properties in key tourist spots. Both digital and physical branding was employed to reach travelers.

Outcomes

This campaign resulted in over 30 million impressions across Buenos Aires, Santiago, Bogota, and Mexico City.

Fabric is the headless commerce platform purpose-built for growth. Headless means connecting every sales channel (head) to a single source with Fabric. Customers like GNC and The Honest Company trust fabric for its open and modular design, allowing them to be live in weeks without having to re-platform.

The Journey

EAM helped Fabric plan and executed a full takeover of digital and security tray signage at San Jose Airport. Fabric was able to take over 82 digital faces covering 5,252 square feet of live area. In addition, all 760 TSA trays in the security line had Fabric branding on it.

Outcomes

With over 10 million impressions, Fabric was able to showcase their offering and attract new customers. The San Jose takeover allowed Fabric to establish and position itself as a trustworthy leader in the space. Maintain a high level of visibility with different audiences.

The Wharton School of the University of Pennsylvania is the business school of the University of Pennsylvania, a private Ivy League research university in Philadelphia. Generally considered to be one of the most prestigious business schools in the world, the Wharton School is the world's oldest collegiate business school, having been established in 1881.

The Journey

We assisted The Wharton School in planning and executing a crucial initiative to raise awareness of their Executive Education program. The plan was to target and focus on professionals in business club lounges of major airports in the U.S. Cities targeted included: Philadelphia, New York, Dallas, Atlanta, Denver, Minneapolis, San Diego, and Atlanta.

Outcomes

Wharton successfully connected with targeted professionals in United, Delta, and American Airlines business club lounges.

Brigham Young University is a private research institution located in Provo, Utah. Founded in 1875, it currently has over 30,000 undergraduate students enrolled, and more than 440,000 living alumni.

The Journey

We assisted BYU with planning and carrying out a multi-market airport advertising campaign aimed at increasing enrollment for the upcoming year. We used the digital video capabilities of airports in Salt Lake City, Dallas, Chicago, and Washington DC as the main focus of the campaign.

Outcomes

We implemented a strategic approach to maximize BYU's budget by having ongoing year round ads in Salt Lake City Airport and rotating them in other key markets. This campaign was run for an entire year, which allowed BYU to maintain a high level of visibility with different audiences.

Rauw Alejandro, is a world-renowned singer and songwriter from Puerto Rico. His Vice Versa album has amassed more than 3.6 Billion streams and topped the Best Albums of 2021 lists in The New York Times, Rolling Stone, NPR, and Billboard.

The Journey

EAM helped plan, secure, and execute a domestic and international airport and inflight ad campaign for the release of Rauw’s newest album “Saturno”. Reaching a massive audience in Miami, Madrid, Barcelona, New York, Chicago, and onboard all JetBlue planes.

Outcomes

The ads for Rauw Alejandro’s Saturno have been seen by over 15 million people across the U.S. and in Spain. This campaign will not only accompany the release of the album but also help with promotion of the upcoming tour.

Flexispot has always been the go-to for the best height adjustable standing desks, offering ergonomic solutions that help people upgrade their home office. The company has 20 years of experience in the ergonomics industry and have helped over 10 million people avoid spine health problems with their array products.

The Journey

We were tasked by Flexispot to boost brand recognition in the U.S. We aided in pinpointing crucial airports for their campaign and executed a yearly branding takeover of TSA security trays in 5 major cities: Chicago, Denver, Charlotte, Washington DC, and Los Angeles.

Outcomes

Flexispot generated over 100 million impressions by displaying their brand to U.S. consumers at 5 major airports.

Advertise to Specific Market Segments at Baltimore Airport

  • B2B
  • Conference Participants
  • B2C
  • Education
  • Tourism
  • Government
  • Luxury
  • Events
  • Entertainment
  • Financial and Crypto
  • PSA & Non-Profits
  • Healthcare

Engaging Business Decision-Makers at Baltimore/Washington International Thurgood Marshall Airport (BWI)

BWI offers a distinctive opportunity for B2B companies like yours to engage directly with influential business decision-makers. With a captive audience of professionals and frequent travelers spending considerable time in transit, airport advertising at BWI serves as a valuable platform to reach this vital demographic.

To leave a lasting impact on these decision-makers, it's essential to adapt your advertising campaigns to their specific requirements, preferences, and habits. Utilize various advertising channels, such as dynamic digital displays, immersive activations, and striking traditional signage options, to craft a memorable advertising experience at BWI.

By concentrating on conveying an engaging message that showcases your brand's distinct value proposition and creating captivating, pertinent campaigns, you can efficiently capture the attention of key decision-makers at BWI.

This targeted approach to BWI airport advertising will not only enhance your brand's presence among your desired audience but also facilitate conversions and foster enduring relationships with influential business clients.

Embrace the opportunity to make a powerful impact with your BWI airport advertising campaigns and forge connections with the decision-makers crucial to your business's success.

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B2B Baltimore Bwi Airport Advertising Category

Arrivals Connect with Advertising: Leave a Lasting Impression on Conference Attendees at BWI

As conference attendees touch down at Baltimore/Washington International Thurgood Marshall Airport (BWI), your brand has an unparalleled opportunity to create a strong initial connection with this influential audience. Airport advertising at BWI allows you to effectively engage with these business travelers as they navigate the airport, eager to participate in events such as international tech conferences or regional business forums.

To attract the attention of conference-bound visitors, devise customized advertising strategies that resonate with their specific needs and interests. By thoughtfully positioning your ads throughout BWI, you can generate memorable and interactive experiences for these freshly arrived attendees, laying the foundation for valuable connections.

Employ airport advertising at BWI to bolster your brand's profile and position your company as an industry leader among conference attendees. This focused approach will not only increase brand recognition and loyalty but also stimulate sales and revenue growth over time.

Optimize your brand's exposure by engaging with business travelers as they arrive at Baltimore/Washington International Thurgood Marshall Airport (BWI) for conferences and conventions – leave a lasting impression through strategic airport advertising that propels your brand's success.

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Soaring Opportunities: Engage Consumers with BWI Airport Advertising

Airport advertising at Baltimore/Washington International Thurgood Marshall Airport (BWI) presents a remarkable chance for your brand to leave a long-lasting impact on travelers, whether they're flying for pleasure or work. With extended waiting periods and heightened focus at airports, it's the ideal environment to reach your desired audience and create positive brand associations.

Research by Nielsen indicates that 68% of U.S. passengers connect airport advertising with upscale brands and services, and 76% take action after seeing airport advertisements. This emphasizes the significant influence of airport advertising on consumer actions.

To effectively engage with consumers traveling for both leisure and business at BWI, employ a range of inventive approaches, such as immersive activations, dynamic digital content, interactive installations, and strategic branding at crucial touchpoints.

These techniques will not only help your brand stand out in a competitive market but also forge unforgettable experiences for travelers.

In conclusion, airport advertising at BWI allows your brand to build connections with a diverse and valuable consumer base, enhance brand perception, and increase recognition and sales. Seize the opportunity to captivate your target market and make a lasting impact with engaging airport advertising campaigns.

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B2C Baltimore Bwi Airport Advertising Category

Elevate Enrollment Through BWI Airport Advertising

For universities aiming to promote their enrollment programs and connect with a broader audience of potential MBA, postgraduate, or specialized program students, BWI airport advertising offers an unmatched platform. Since choosing the right school is crucial, it's vital to present your programs in a distinguished setting, and airports like BWI provide just that.

Airport advertising at BWI enables universities to position their programs as authoritative in their respective fields, from business schools to specialized institutions. Moreover, as alumni contributions play a significant role in supporting universities, targeting business and leisure travelers offers a chance to engage with alumni who frequently visit airports.

Across the country, universities are showcasing their executive, MBA, and specialized programs to ambitious professionals looking to progress in their careers. By utilizing BWI airport advertising, your university can capture the interest of a diverse group of potential students and promote a positive image of your programs. This leads to increased enrollment and continued support.

In conclusion, BWI airport advertising is the key to effectively market your university's enrollment programs to a vast audience of passengers. Leverage this high-impact platform to create a favorable perception of your programs, boost enrollment, and connect with influential alumni.

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Education Baltimore Bwi Airport Advertising Category

Tourism Ascent: Boost Your Brand with Baltimore/Washington International Thurgood Marshall Airport (BWI) Advertising

Looking to connect with travelers in the Baltimore/Washington D.C. area? Consider airport advertising at Baltimore/Washington International Thurgood Marshall Airport (BWI). With its high-traffic volume and captive audience, BWI is an ideal location to showcase your brand and reach potential customers.

By utilizing innovative advertising strategies such as interactive displays, digital messaging, and immersive experiences, you can effectively engage travelers and create a lasting impression. The airport's bustling environment offers unparalleled opportunities to target a diverse range of customers and generate brand recognition, ultimately driving conversions and increasing revenue.

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Tourism Baltimore Bwi Airport Advertising Category

Government Success through BWI Airport Advertising

Government agencies can also benefit from airport advertising at BWI, leveraging the airport's high-visibility platform to connect with a diverse audience. From recruitment drives to public health campaigns, airport advertising provides a vital hub for conveying essential messages and attracting potential candidates.

Don't miss the chance to elevate your brand or organization's presence in the Baltimore/Washington D.C. region. Embrace airport advertising at BWI and watch your message soar to new heights.

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Government Baltimore Bwi Airport Advertising Category

Premier Exposure: Luxury Brands Thrive in BWI Airport Advertising

Upscale consumer brands identify the extraordinary potential of airport advertising at Baltimore/Washington International Thurgood Marshall Airport (BWI), leveraging the distinct possibilities to connect with wealthy leisure and business travelers. Airports like BWI provide an incomparable backdrop for impressive marketing initiatives, drawing in a captive audience in a distinguished venue that embodies sophistication and exclusivity.

As worldwide travel increases, the appetite for luxury retail and brand promotion in airports like BWI has soared, inviting an assortment of deluxe fashion labels, car makers, jewelry, luggage, fragrances, and more to exhibit their premier products in this cosmopolitan arena.

The prestige associated with BWI airport advertising serves as a catalyst for luxury brands, enabling them to integrate their image with the airport's refined ambiance. This tactical positioning enhances brand esteem and allures perceptive customers who appreciate life's most exquisite experiences.

Furthermore, the prolonged waiting periods in airports, especially in the U.S., offer a priceless opportunity for luxury brands to captivate their ideal audience. As passengers spend a considerable amount of time before their flights, luxury brands can use this opportunity to display their merchandise, leaving an indelible impression on a highly desirable consumer group.

Dive into the charm of BWI airport advertising and observe your luxury brand achieve new levels of success, mesmerizing the prosperous travelers who compose your target market.

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Luxury Baltimore Bwi Airport Advertising Category

Hitting a Home Run with Sporting Event Airport Advertising at BWI

Renowned sporting events attract enormous assemblies of fervent fans, providing an excellent chance for advertisers to reach this committed audience through airport advertising at BWI. Fans en route to these distinguished events are excited to participate, making them an optimal audience for brands aiming to leave a lasting impact.

Visitors to these significant sporting events typically possess considerable financial resources and impressive purchasing power. By advertising in airports like BWI, your brand can efficiently engage with these passionate consumers as they set out on their remarkable adventures.

Employing BWI airport advertising during crucial sporting events enables your brand to connect with an attentive and open audience ready to spend. The enthusiasm surrounding these events enhances the effectiveness of your ads, expanding brand recognition, nurturing loyalty, and solidifying your association with sports' most unforgettable moments.

Don't let the opportunity to hit a home run with BWI airport advertising pass you by. Grasp the chance to connect with dedicated fans and elevate your brand as they travel to support their cherished teams and athletes.

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Events Baltimore Bwi Airport Advertising Category

Ascend to Fame: Baltimore/Washington Airport Advertising (BWI)

Entertainment powerhouses, such as theme parks, streaming platforms, movie studios, record labels, and live event organizers, acknowledge the potency of advertising at airports like Baltimore/Washington International Thurgood Marshall Airport (BWI). These vibrant transportation centers attract a diverse audience of leisure and business travelers, making them prime venues to showcase entertainment products and services to a broad spectrum of demographics.

Contemporary travelers crave engaging and immersive experiences, and BWI advertising is perfectly suited to meet this demand. With innovative interactive digital displays, striking high-definition video screens, and vibrant digital posters, your advertising campaign can leave a memorable impression on your target audience, turning the BWI environment into a mesmerizing stage for your brand.

BWI advertising grants unparalleled flexibility, enabling you to modify and customize your campaign effortlessly, ensuring your message stays current and appealing. This adaptability is vital in the ever-changing entertainment sector, where content and trends are in constant flux. By harnessing cutting-edge technology and attention-grabbing visuals, your advertisement can distinguish itself and generate excitement among travelers.

Moreover, advertising at BWI allows you to engage both leisure and business travelers – an essential distinction as many business travelers also search for entertainment options during their trips. By connecting with this audience, you can boost your brand's visibility, sparking interest and driving revenue.

Seize the opportunity to leave a lasting impact on a captive audience. Baltimore/Washington International Thurgood Marshall Airport (BWI) advertising offers an exceptional platform to present your entertainment offerings, enchanting leisure and business travelers alike, and propelling your brand to new heights.

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Entertainment Baltimore Bwi Airport Advertising Category

Soaring Finances: Engage with Baltimore/Washington Airport Ads (BWI)

Financial institutions, including banks, stock brokers, exchanges, cryptocurrency platforms, and other service providers, recognize the extraordinary potential of advertising at airports like Baltimore/Washington International Thurgood Marshall Airport (BWI) to engage a valuable audience of leisure and business travelers. With a diverse demographic encompassing educated and affluent individuals, BWI is an ideal platform to display your financial products and services.

Modern travelers frequently seek innovative opportunities and solutions to manage their finances while on the move. Advertising at BWI enables you to target these individuals directly, leveraging the high foot traffic and international reach to effectively communicate your message. Business travelers, tourists, and frequent flyers are all potential clients for your financial offerings.

Extended waiting times and layovers at airports like BWI create a captive audience, ensuring your advertisement is noticed, processed, and contemplated. As travelers traverse the airport, they are more likely to engage with your campaign, resulting in heightened interest and potential conversions. Additionally, the airport environment fosters a sense of reliability and trust, which enhances the appeal of your financial products and services.

Advertising at Baltimore/Washington International Thurgood Marshall Airport (BWI) also emphasizes your institution's progressive and inventive approach. Sleek, contemporary designs capture travelers' attention and position your brand as a frontrunner in the competitive financial market. Whether promoting traditional banking services or groundbreaking cryptocurrency platforms, BWI advertising ensures your message is delivered with impact.

Don't miss the opportunity to reach a high-value audience of leisure and business travelers. Baltimore/Washington International Thurgood Marshall Airport (BWI) advertising offers the perfect stage for financial institutions to create a lasting impression, driving interest and engagement in your products and services.

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Financial and Crypto Baltimore Bwi Airport Advertising Category

Spreading Awareness at BWI: Purposeful Airport Advertising

Local governments and non-profit organizations are increasingly recognizing the power of airport advertising, particularly at airports like Baltimore/Washington International Thurgood Marshall Airport (BWI), to amplify their public service messages and raise awareness for important causes. With millions of passengers traveling through airports every year, your campaign can make a significant impression on both vacationers and business travelers alike.

At airports like BWI, passengers often have time to spare while waiting for flights, providing a captive audience for your public service announcements as they queue up, unwind in lounges, or stroll towards their gates. This exposure ensures your message reaches a wide-ranging demographic, and since airports are often seen as reliable sources of information, they make an ideal platform for public service campaigns and non-profit initiatives.

Non-profit organizations can utilize airport advertising to inform the public about their goals and the causes they support. This international stage enables you to connect with travelers from all over the world, many of whom might not have come across your organization's message otherwise. Your campaign can initiate conversations, motivate action, and even prompt donations.

Additionally, non-profits can employ airport-based kiosks or other technologies to facilitate convenient giving opportunities. This allows travelers to donate on-the-spot, further aiding your cause and increasing its impact.

In conclusion, airport advertising, particularly at major hubs like BWI, offers a distinctive and persuasive opportunity for public service announcements, non-profits, and campaigns promoting the public good to reach a vast audience of leisure and business travelers. Make your message take flight and inspire positive change with the power of airport advertising.

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PSA & Non-Profits Baltimore Bwi Airport Advertising Category

Healthcare Advertising at Airports

Airport advertising can be an effective strategy for medical organizations, hospitals, clinics, health insurance providers, and health technology firms aiming to reach a diverse audience of vacationers and business travelers. Airports, including BWI, serve as high-traffic hubs, providing an unparalleled chance to engage with potential clients who may need medical services or health insurance during their travels.

Medical organizations can use airport advertising to increase brand visibility and draw in new patients, while hospitals and clinics can showcase their specialized services such as urgent care, pediatrics, or women's health. Health insurance companies can employ airport advertising to stress the significance of coverage and highlight their plans, while health technology firms can feature their innovative solutions like telemedicine or wearable devices.

Airport advertising can take various forms, including billboards, digital displays, and interactive kiosks, enabling targeted messaging to specific demographic groups like families, business travelers, or older adults. By incorporating advanced technologies like augmented reality or virtual reality, your advertising campaign can engage and enthrall travelers, leaving a lasting impact.

In summary, airport advertising, particularly at busy airports like BWI, presents a unique and compelling opportunity for hospitals, clinics, health tech companies, healthcare technology, and health services providers to reach a wide audience of leisure and business travelers. Boost your brand and display your offerings with the power of airport advertising.

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Trusted by Large and Small Companies

Rauw Alejandro Logo Baltimore Airport Advertising
Bionano Logo Baltimore Airport Advertising
Wharton Logo Baltimore Airport Advertising
Pioneer Logo Baltimore Airport Advertising
Baird Logo Baltimore Airport Advertising
Mcgraw Hill Logo Baltimore Airport Advertising
University Of Pitt Logo Baltimore Airport Advertising
Flexispot Logo Baltimore Airport Advertising
Radisson Logo Baltimore Airport Advertising
Dynatrace Logo Baltimore Airport Advertising
Ensono Logo Baltimore Airport Advertising
Transfer Wise Logo Baltimore Airport Advertising
Byu Logo Baltimore Airport Advertising
Utd Logo Baltimore Airport Advertising
Fortinet Logo Baltimore Airport Advertising
Fabric Logo Baltimore Airport Advertising
Notable Logo Baltimore Airport Advertising
Rubrik Logo Baltimore Airport Advertising
Viator Logo Baltimore Airport Advertising
Big Commerce Logo Baltimore Airport Advertising
Invest In Canada Logo Baltimore Airport Advertising
University Of Michigan Logo Baltimore Airport Advertising

Frequently Asked Questions

Is airport advertising effective? expand_more

Airport advertising is highly effective for several reasons. Airports are bustling hubs that cater to a diverse and captive audience, including business travelers, tourists, and frequent flyers. This results in prolonged exposure to your ads and increased brand awareness. Additionally, airport advertising allows you to target specific demographics, ensuring your message reaches the right audience.

Airline club lounges, frequented by business travelers, offer an exclusive environment for targeted advertising, capturing the attention of high-value customers. Furthermore, airport Wi-Fi enables precise device targeting, allowing you to engage with passengers on their smartphones, tablets, or laptops.

With various formats such as digital screens, billboards, and experiential marketing, airport advertising provides a unique opportunity to create memorable and impactful campaigns, ultimately driving higher conversion rates for your brand.


Read more on airport advertising effectiveness

Why is airport advertising important? expand_more

Airport advertising is important due to its unique ability to capture the attention of a diverse, captive audience with significant purchasing power. As passengers spend considerable time in airports during check-in, security screening, layovers, and baggage claim, they are more likely to absorb and engage with advertising messages.

Airport advertising elevates your brand's image, as it is often associated with luxury, innovation, and global reach. By leveraging a variety of formats, such as digital screens, billboards, and experiential marketing, airport advertising creates memorable and impactful campaigns, positioning your brand as a leader in its industry.

Does airport advertising work? expand_more

Absolutely, airport advertising works effectively due to the unique environment and audience it caters to. Airports attract a wide range of passengers, from business professionals to vacationers, providing a captive audience with substantial spending potential. The time spent by passengers during check-in, layovers, security checks, and baggage collection creates ample opportunities for ads to resonate and leave a lasting impression.

Airport advertising allows for precise demographic targeting, ensuring your message reaches an audience most likely to engage with your brand. By utilizing strategic ad placements in areas such as airline club lounges, gate areas, security, ticketing, food area, bag claim, and leveraging airport Wi-Fi for device targeting, you can tailor your campaigns to specific customer segments.

Furthermore, airport advertising offers diverse formats, including digital displays, large-scale billboards, and immersive experiences, which contribute to creating memorable and persuasive campaigns. By capitalizing on the airport's dynamic setting, your brand can achieve increased visibility, enhanced brand image, and ultimately, higher conversion rates.

How much does it cost to advertise at the airport? expand_more

The cost of airport advertising can vary greatly depending on several factors, including the specific airport, location of the advertisement within the airport, ad format, size, duration, and the level of customization. Smaller regional airports typically have lower advertising costs, while prime locations in larger international airports command higher prices due to increased footfall and visibility.

Ad formats, such as digital displays, large-scale billboards, experiential marketing, or ads in airline club lounges, each come with their own price range. Digital ads are often priced on a cost-per-impression basis, while traditional static formats like billboards might be charged monthly or for a fixed campaign duration. Customized, immersive experiences generally require a higher investment due to their unique and interactive nature.

To determine the exact cost of advertising at an airport, it is best to consult with one of our airport advertising specialists for specific rates and available options tailored to your brand's needs and budget.

Which airport advertising is more effective? expand_more

The most effective airport advertising strategy depends on your target audience, campaign goals, and budget. To maximize impact, consider demographics, ad format, budget constraints, and creativity. Tailor your ads to the audience, choose the right format for your objectives, and create visually appealing messages. Ultimately, a well-planned and targeted approach will yield the best results for your airport advertising campaign.

How can EAM help? expand_more

EAM is here to guide businesses and marketing agencies through the exciting world of airport advertising. We're experts in airport advertising and have helped many famous brands and groups run successful advertising campaigns in over 50 airports around the globe. Reach out to us to begin planning your airport advertising campaign.

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