Airport Advertising:
Reach a Captive Audience at
Boston Logan International Airport

Boston Airport BOS Advertising Hero 1
Boston Airport BOS Advertising Hero 2

EAM: Streamlining Your Path to Powerful Airport Advertising

  • Boston Airport Impact
  • About Boston Logan
  • Why Boston?
  • Boston Audiences
  • CCA/Nielsen Study
  • About EAM
  • Airports Served

Make an indelible impact on millions traversing through Boston Logan International Airport (BOS). At EAM, our team of airport advertising specialists is here to craft and execute distinctive advertising plans that genuinely reverberate with your audience.

We're here to guide you through every stage of the process, from crafting a strategy to expertly executing it for maximum brand impact. With our help, savvy marketers can capture the attention of millions of travellers and drive real-world results at BOS.

Explore how we can assist you in reaching a captive audience of travellers with our expert insights and innovative approach to airport advertising at Boston Logan International Airport.

Boston Airport Advertising Media Solutions

Boston Airport Advertising Impact Image
  • Annual passengers: Boston Logan Airport handled an average of 27 million passengers per year in 2022.

  • Number of terminals: BOS has 4 terminals: A, B, C, and E.

  • Number of airlines: BOS is served by over 20 airlines, including American Airlines, Delta Air Lines, and JetBlue Airways.

  • Ranking: Boston Logan is ranked number 14 in the United States for on-time performance and number 17 in the United States for customer satisfaction.

  • Number of club lounges: BOS has 4 club lounges, including American Airlines Admirals Club, Delta Sky Club, JetBlue's The Club at Logan, and United Club.

Why Boston Airport Advertising Image
  • Robust Population: Boston's Greater Metro Area is a vibrant hub, boasting a population of over 4.8 million residents, reflecting the city's appeal and potential for growth.

  • Steady Growth: Boston has experienced a consistent population increase in the past five years, with a growth of 6.1%, underlining the city's magnetism and promise of opportunity.

  • Economic Strength: Boston exhibits considerable economic influence, with a solid economic growth rate of 5.8% over the past three years. The city fosters innovation, driving success and continuously improving the lives of its residents.

  • Pioneering Industries: Boston is globally recognized for its robust healthcare, biotechnology, education, and finance sectors. It's also a rapidly growing hub for tech startups and green energy, creating a diverse and dynamic economic landscape.

  • Event Central: Boston hosts numerous influential conferences and events, including the Boston Marathon, one of the world's oldest annual marathons, and the Boston Seafood Show, the leading seafood trade event in North America.

  • Sports Tradition: Boston is home to iconic sports teams including the MLB's Boston Red Sox, NBA's Boston Celtics, and the NFL's New England Patriots, reflecting the city's deep-rooted sports culture.

  • Academic Hub: Boston houses world-class institutions like Harvard University and Massachusetts Institute of Technology (MIT), making it an international center for higher education and research.

  • Cultural Epicenter: Known for its vibrant arts scene, Boston hosts renowned music festivals such as Boston Calling and the Boston Early Music Festival. It's also the home of the Boston Symphony Orchestra, one of the "Big Five" American orchestras.

Boston Market Highlights Image

Business Decision Makers expand_more
Business Decision Makers

Focused on Boston Logan International Airport (BOS), advertising serves as a powerful approach to connect with business decision-makers who often visit this vibrant hub, especially during prestigious conferences and events happening in Boston. Executives and managers juggling tight schedules prioritize convenience and efficiency in their travels.

As they consistently navigate between locations, advertising at BOS presents a distinct opportunity to grab their attention and leave a memorable impression on these active professionals, particularly when they are in the city for events like biotech summits or global forums. This exposure can potentially create advantageous business connections for your brand.

These top-tier decision-makers continually look for ways to enhance their travel experiences at Boston Logan International Airport. They value access to elite airport lounges, swift security, and streamlined baggage check-in, along with other amenities that lead to a seamless and stress-free trip.

By exhibiting your brand in the upscale settings of BOS, you can synchronize your brand with the principles of convenience and efficiency that these prominent figures cherish, further solidifying your brand's position in their minds during vital Boston-based conferences and events.

Affluent Travelers expand_more
Affluent Travelers

At Boston Logan International Airport (BOS), targeting wealthy travelers with advertising is a calculated choice for marketers. These passengers typically possess considerable disposable income and a desire for indulgent experiences, making them an alluring audience for a broad spectrum of brands.

These perceptive consumers constantly search for products and services that complement their refined lifestyles, such as luxury fashion, exquisite fragrances, extravagant automobiles, and other high-end offerings.

Travel is a frequent activity for them, as they explore new destinations and experiences tailored to their discerning interests and sophisticated tastes.

By opting to advertise at BOS, you can engage this prosperous demographic at an opportune moment when they are more open to innovative products and deluxe experiences.

This focused strategy can substantially boost your brand's presence and allure among this sought-after audience.

Early Tech Adopters expand_more
Early Tech Adopters

Travelers passing through BOS often display technological adeptness and are generally among the first to embrace new tech products and services. They tend to book flights and accommodations online, use mobile apps for check-in and flight updates, and adopt advanced technologies such as biometrics and virtual reality for superior travel experiences.

These individuals may also express a heightened curiosity in discovering unconventional travel destinations and experiences.

Capitalize on the chance to connect with these tech-savvy travelers by enhancing your brand's visibility at Boston Logan International Airport. Let us support you in engaging with early adopters who are always eager to find the latest breakthroughs.

Leisure Travelers expand_more
Leisure Travelers

Boston Logan International Airport (BOS) advertising offers a perfect platform for showcasing your products, services, events, and programs to leisure travelers.

These individuals seek a break from their everyday routines and aim to immerse themselves in a refreshing vacation or holiday experience with friends and family. They are focused on leisure and relaxation while maximizing their time away from professional and personal responsibilities.

By promoting your brand within BOS, you can establish connections with these travelers when they are most open to discovering new ideas and experiences. Our expertise allows you to design a customized airport advertising campaign that aligns with their passions and priorities, capturing their interest and motivating them to interact with your brand.

Take advantage of this opportunity to engage with frequent leisure travelers. Collaborate with us to enhance your brand's presence and forge connections with travelers excited to embark on new adventures and optimize their vacation experiences.

Families expand_more
Families

Capitalize on the opportunity to engage with family travelers and their children at Boston Logan International Airport (BOS). Allow us to help amplify your brand's exposure and establish connections with travelers enthusiastic about maximizing their family time. From toys and amusement parks to kid-friendly movies and live performances, we will assist you in targeting your desired audience and generating tangible outcomes for your brand.

Students and Alumni expand_more
Students and Alumni

Featuring your university programs at BOS presents a unique chance to engage with current students and alumni when they are most receptive to novel ideas and prospects. Collaborate with us to develop a bespoke BOS advertising campaign that appeals to their aspirations and principles, capturing their curiosity and encouraging them to investigate new academic opportunities. Regardless of whether you aim to attract potential students or maintain relationships with your alumni community, BOS advertising serves as an influential resource.

82 percent

Of travelers notice airport advertising.

68 percent

Of U.S. travelers associate airport advertising with high-quality brands and services.

76 percent

Of U.S. travelers reported taking action after seeing airport ads.

1 in 5

Have reported purchasing an advertised item while at the airport.

90 percent

Of respondents said they are likely to shop at a brand's brick - and - mortar location after seeing an airport ad.

42 percent

Of frequent flyers are prompted to visit a website or store after seeing a brand's airport advertisement.

65 percent

Make decision after seeing advertising at the airport.

Source: CCA/Nielsen Study

Our Expertise in Airport Advertising

Are you ready to elevate your brand and captivate millions of airport travelers globally? Established in 2015, EAM brings over 21 years of collective experience to the forefront, offering unparalleled expertise and dedication to ensure your brand's success in the airport advertising arena.

Customized strategies and seamless execution: Rely on our seasoned team to guide you through every step, from crafting a bespoke strategy to delivering maximum impact and ROI for your brand.

Traveler-centric approach: Our profound understanding of travelers' distinct needs and preferences empowers us to design unforgettable experiences at pivotal touchpoints.

Comprehensive travel media solution: As an all-in-one solution for travel media, EAM has successfully propelled numerous renowned brands and organizations in their airport advertising campaigns across 50+ airports worldwide.

Collaborative partnerships: Building on our already solidified and strong relationships with global concession owner partners, we work hand-in-hand to plan, produce, negotiate, execute, and report on advertising campaigns for optimal outcomes.

Track record of success and reliability: Harness our extensive industry experience and proven accomplishments in airport advertising to attain your marketing objectives and create a lasting impression on millions of airport travelers worldwide.

Built upon a solid foundation and driven by a passion for excellence in airport advertising, EAM invites you to embark on a journey towards extraordinary brand recognition and growth. Connect with us and let us help you craft impactful and memorable advertising journeys!

Boston Airport Advertising About EAM Image

Powerful Airport Advertising Solutions

  • Digital Solutions
  • Static Solutions
  • Airline Lounges
  • Security Area
  • WiFi Sponsorships
  • Experiential
  • Exteriors
  • In-Flight Video
Digital Spectaculars expand_more
Boston Airport BOS Advertising Digital Spectaculars A1

Digital spectacular screens offer a powerful advertising tool to capture significant attention in airports.

Strategically located in high-traffic areas, these screens provide maximum visibility and impact for your brand.

With their attention-grabbing size and creative flexibility, digital spectacular screens can captivate the attention of travelers and drive engagement like never before.

Let us create a tailored advertising strategy that leverages these screens for measurable success.

  • Ad spots: Ranges from 8 to 30 seconds.*
  • Loop duration: Ranges from 30 to 240 seconds.*
  • Capabilities: Full motion animation and static. Use different rotating ads.
  • Lead times: 7-10 business days.*

* Differs depending on the airport.

Digital Large Format expand_more
Boston Airport Bos Advertising Digital Large Format A1

Large format digital screens offer a unique opportunity to make a lasting impression on travelers.

These screens have the wow factor needed to capture your target audience's attention and inspire them to engage with your brand.

Large format digital screens offer creative flexibility to showcase your brand's messaging and art in a way that resonates with your target audience.

Strategically located in high-traffic areas, these screens ensure maximum visibility and engagement for your brand.

Allow us to design a customized advertising strategy that harnesses the potential of these screens, delivering quantifiable results for your brand.

  • Ad spots: Ranges from 8 to 30 seconds.*
  • Loop duration: Ranges from 30 to 240 seconds.*
  • Capabilities: Full motion animation and static. Use different rotating ads.
  • Lead times: 7-10 business days.*

* Differs depending on the airport.

Digital Screen Network expand_more
Boston Airport Bos Advertising Digital Screen Network A1

By using digital network screens, you can deliver your message to travelers multiple times throughout their journey.

Strategically placed in high-traffic areas, these screens ensure maximum exposure for your brand.

These screens build frequency and drive engagement, making them an effective advertising option.

Digital network screens provide a unique opportunity to connect with your target audience in a prime moment when they're most receptive to new ideas and experiences.

Creative lead times are 7-10 business days.

Elevate your brand's visibility and connect with travelers in airports using digital network screens.

Let us develop a personalized advertising approach that utilizes these screens for tangible success in promoting your brand.

  • Ad spots: Ranges from 8 to 30 seconds.*
  • Loop duration: Ranges from 30 to 240 seconds.*
  • Capabilities: Full motion animation and static. Use different rotating ads.
  • Lead times: 7-10 business days.*

* Differs depending on the airport.

Video Walls expand_more
Boston Airport Bos Advertising Video Walls A1

Video walls are strategically positioned in high-traffic areas of the airport, ensuring maximum visibility and engagement for your brand.

These high-impact screens provide maximum visibility for your brand, making a lasting impression on travelers.

With their large size and creative flexibility, video walls offer a unique opportunity to showcase your brand's messaging and art in a way that truly resonates with your target audience.

  • Ad spots: Ranges from 8 to 30 seconds.*
  • Loop duration: Ranges from 30 to 240 seconds.*
  • Capabilities: Full motion animation and static. Use different rotating ads.
  • Lead times: 7-10 business days.*

* Differs depending on the airport.

Baggage Claim Digital Network expand_more
Boston Airport Bos Advertising Baggage Claim Digital Screens A1

Baggage claim digital network screens provide a unique opportunity to connect with travelers at a prime moment.

Strategically placed in high-traffic areas throughout the baggage claim area, these screens ensure maximum exposure for your brand.

By using baggage claim digital network screens, you can deliver your message to travelers multiple times, building frequency and driving engagement.

Whether you're promoting a new product, service, or event, these screens offer a unique opportunity to connect with your target audience in a prime moment when they're most receptive to new ideas and experiences.

Seize the opportunity to enhance your brand's presence and engage with passengers in the baggage claim area.

  • Ad spots: Ranges from 8 to 30 seconds.*
  • Loop duration: Ranges from 30 to 240 seconds.*
  • Capabilities: Full motion animation and static. Use different rotating ads.
  • Lead times: 7-10 business days.*

* Differs depending on the airport.

Flight Information Digital Screens expand_more
Boston Airport Bos Advertising Flight Information Screens A1

Flight information screens are some of the most frequently viewed screens in the airport, making them a highly valuable advertising space to capture travelers' attention.

As travelers check their flight times, they often have idle time to browse other content on the screens, providing an opportunity for advertisers to reach them with targeted messaging.

Strategically located in high-traffic areas such as near departure and arrival gates, these screens provide maximum visibility and impact for your brand.

Whether you're promoting a new product, service, or event, these screens offer a powerful way to connect with your target audience and capture their attention.

  • Ad spots: Ranges from 8 to 30 seconds.*
  • Loop duration: Ranges from 30 to 240 seconds.*
  • Capabilities: Full motion animation and static. Use different rotating ads.
  • Lead times: 7-10 business days.*

* Differs depending on the airport.

Digital Charging Network expand_more
Boston Airport Bos Advertising Digital Charging Network A1

Digital charging network screens are a highly effective advertising tool for brand marketers looking to maximize their reach and connect with travelers in airports.

These screens are strategically located in high-traffic areas throughout the airport, ensuring maximum exposure for your brand.

By using digital charging network screens, you can not only deliver your message to travelers but also provide them with a useful service - the ability to charge their devices.

This dual functionality of advertising and providing a service can help to build a positive brand image and increase engagement with your target audience.

  • Ad spots: Ranges from 8 to 30 seconds.*
  • Loop duration: Ranges from 30 to 240 seconds.*
  • Capabilities: Full motion animation and static. Use different rotating ads.
  • Lead times: 7-10 business days.*

* Differs depending on the airport.

Large Format Banners expand_more
Boston Airport Bos Advertising Banners A1

Large format banners offer a large, eye-catching space that can capture the attention of everyone walking through the airport.

They can be strategically placed on walls or hung from ceilings throughout the airport, ensuring maximum exposure for your brand.

With large format banners, you have the opportunity to own 100% of the share of voice, meaning your message is the only one being seen by travelers in that area.

With bold and bright colors, they stand out from the neutral tones of airport terminals, making them hard to miss.

Allow our experts to assist you in crafting a tailored advertising plan that harnesses the power of large format banners, providing quantifiable outcomes and supporting your marketing objectives.

  • Size: Various sizes.*
  • Production lead time: 14-21 business days*
  • Production cost: Banners have a printing, shipping, install, and removal cost.*

* Differs depending on the actual unit.

Tension Fabric Display expand_more
Boston Airport Bos Advertising Tension Fabric Display A1

Tension fabric displays are a visually stunning way to showcase your brand or product in the airport.

With their ability to command attention and stand out in a crowded airport environment, tension fabric displays are an effective way to capture the attention of travelers.

Compared to other advertising formats in the airport, tension fabric displays offer a cost-effective solution to reach a large audience.

With tension fabric displays, you have the opportunity to own 100% of the share of voice, meaning your message is the only one being seen by travelers in that area.

  • Size: Various sizes.*
  • Production lead time: 14-21 business days*
  • Production cost: TFD's have a printing, shipping, install, and removal cost.*

* Differs depending on the actual unit.

Wall Wraps expand_more
Boston Airport Bos Advertising Wall Wrap A1

Wall wraps offer a visually striking and modern way to showcase your brand in the airport, with the ability to customize and make them unique to your brand.

Strategically placed throughout the airport in high-traffic areas, wall wraps can capture the attention of travelers, providing maximum visibility and impact for your brand.

With wall wraps, you have the opportunity to own 100% of the share of voice, meaning your message is the only one being seen by travelers in that area.

Wall wraps offer a highly effective method to distinguish your brand within the airport environment; allow us to help you capitalize on this opportunity and elevate your brand to unprecedented levels.

  • Size: Various sizes.*
  • Production lead time: 14-21 business days*
  • Production cost: Wall wraps have a printing, shipping, install, and removal cost.*

* Differs depending on the actual unit.

Spectacular expand_more
Boston Airport Bos Advertising Spectacular A1

Spectaculars are medium to large-scale displays placed in high-traffic areas throughout the airport.

They offer a unique opportunity to showcase your brand in a visually backlit stunning way.

Spectaculars can be a cost-effective solution to create a lasting impact.

With the ability to own 100% of the share of voice, your message is the only one being seen by travelers in that area.

  • Size: Various sizes.*
  • Production lead time: 14-21 business days*
  • Production cost: Spectaculars have a printing, shipping, install, and removal cost.*

* Differs depending on the actual unit.

Mini-Spectacular expand_more
Boston Airport Bos Advertising Mini-Spectacular A1

Maximize your brand's reach and impact with mini-spectaculars - the cost-effective way to showcase your message in the airport. With 100% ownership, you can be sure that your brand will be the sole focus of travelers passing by.

Strategically placed throughout the airport in high-traffic areas, mini-spectaculars provide maximum visibility and exposure for your brand. Utilize multiple units to capture even more attention and create a powerful presence in the airport.

With their backlit enhancements and bold designs, mini-spectaculars offer a visually stunning way to showcase your product, service, or event in a way that truly resonates with your target audience.

Compared to other advertising formats in the airport, mini-spectaculars offer a cost-effective solution to achieve a wow factor and create a lasting impact. Don't miss out on the chance to elevate your brand's visibility and make a lasting impression in airports.

  • Size: Various sizes.*
  • Production lead time: 14-21 business days*
  • Production cost: Mini-Spectaculars have a printing, shipping, install, and removal cost.*

* Differs depending on the actual unit.

Dioramas expand_more
Boston Airport Bos Advertising Diorama A1

Dioramas are an effective advertising solution to capture the attention of travelers in airports.

By utilizing multiple units, you can increase the exposure and visibility of your brand to a wider audience. Dioramas also offer backlit enhancements to create a visually striking display that captures the attention of travelers even in low-light areas.

Dioramas offer a cost-effective solution for creating a strong presence in the airport, compared to other forms of airport advertising.

We will help you develop a customized strategy that leverages the potential of dioramas, delivering measurable results and helping you achieve your marketing goals.

  • Size: Various sizes.*
  • Production lead time: 14-21 business days*
  • Production cost: Dioramas have a printing and shipping cost.*

* Differs depending on the actual unit.

Jet Bridge Wraps expand_more
Boston Airport Bos Advertising Jet Bridge A1

Jet bridge wall wraps offer a captivating and imaginative way to capture the attention of travelers in a captive environment.

The jet bridge provides a unique opportunity to create a powerful first impression for passengers arriving at the airport and a lasting impression for passengers departing from the airport.

By advertising in this space, brands can own the area and reach a diverse audience in a cost-effective way, making it an ideal choice for financial institutions, insurance companies, tourism, and entertainment brands.

Don't miss out on the chance to elevate your brand's visibility and create a lasting impression.

  • Size: Various sizes.*
  • Production lead time: 14-21 business days*
  • Production cost: Jet Bridge Wraps have a printing, shipping, install, and removal cost.*

* Differs depending on the actual unit.

Digital Screens expand_more
Boston Airport Bos Advertising Business Club Digital Screen A1

Digital screen advertising in airline business club lounges offers a unique opportunity to reach affluent and discerning audiences of business decision-makers and high net worth individuals.

These clubs provide a captive environment where travelers spend significant amounts of time, sometimes upwards of 90 minutes, making it an ideal place to showcase your brand.

By using digital screen advertising in business club dining and seated areas, brands can increase their visibility and reach an influential audience of business decision-makers and high net worth individuals in a cost-effective and imaginative way.

  • Ad spots: 30 seconds.
  • Loop duration: Ranges from 5-6 minutes.*
  • Capabilities: Full motion animation and static. Use different rotating ads.
  • Lead times: 5-7 business days.*

* Differs depending on the airport and airline.

Video Wall expand_more
Boston Airport Bos Advertising Business Club Video Walls A1

Video walls offer an expansive canvas for brands to capture the attention of affluent business decision-makers and high net worth individuals in business club lounges.

Ranging from 84-100 inches, these walls are impossible to ignore and provide a visually striking backdrop for brand messaging.

By utilizing video walls, brands can cost-effectively increase their visibility and reach a highly influential audience, making it a smart choice for any advertising campaign targeting affluent travelers.

Video walls in business club lounges provide a captive audience, ensuring that brands can make a lasting impression on their target audience during their extended wait times.

  • Ad spots: 30 seconds.
  • Loop duration: Ranges from 5-6 minutes.*
  • Capabilities: Full motion animation and static. Use different rotating ads.
  • Lead times: 5-7 business days.*

* Differs depending on the airport and airline.

Entrance Banners expand_more
Boston Airport Bos Advertising Business Club Banners A1

Target high-level decision-makers and affluent individuals with entrance banners in airport business club lounges.

Engage with a discerning audience in a premium, brand-safe environment that showcases authority and allure.

Make a lasting impression on an elite clientele, leveraging your brand's prestige and exclusivity.

Showcase innovations for business-to-business brands or emphasize luxury for high-end brands, catering to the tastes of an affluent audience.

Utilize cost-effective, eye-catching airport lounge banners to enhance visibility and connect with influential decision-makers who value quality and luxury.

  • Size: Various sizes.*
  • Production lead time: 14-21 business days*
  • Production cost: Banners have a printing, shipping, install, and removal cost.*

* Differs depending on the actual unit.

Brand Experience expand_more
Boston Airport Bos Advertising Brand Experience A1

Revolutionize brand engagement with experiential advertising in airport lounges, captivating a captive audience of travelers.

Deliver interactive and immersive experiences that create lasting impressions and foster brand loyalty.

Implement diverse activations, including brand ambassador programs, tech-focused displays, and product sampling, for memorable brand exposure.

Engage affluent customers face-to-face, showcasing products or services uniquely and effectively.

Achieve cost-effective reach for a valuable travel audience while providing enjoyable, memorable experiences that resonate long after their journey.

  • Size: Various sizes.*
  • Production lead time: 2-3 months*
  • Production cost: Fabrication, printing, shipping, install, materials, removal, and more.*

* Differs depending on the actual unit.

Charging Stations expand_more
Boston Airport Bos Advertising Charging Stations A1

The digital charging network screens in business clubs offer an effective method for brand advertisers to engage with airport passengers and broaden their audience while simultaneously providing a valuable device charging service.

These clubs provide a captive environment where travelers spend significant amounts of time, sometimes upwards of 90 minutes, making it an ideal place to showcase your brand.

Brands can increase their visibility and reach an influential audience of business decision-makers and high net worth individuals in a cost-effective and imaginative way.

  • Ad spots: 30 seconds.
  • Loop duration: Ranges from 5-6 minutes.*
  • Capabilities: Full motion animation and static. Use different rotating ads.
  • Lead times: 5-7 business days.*

* Differs depending on the airport and airline.

Security Tray expand_more
Boston Airport Bos Advertising Security Tray A1

Captivating, diverse reach: By advertising on airport security trays, your brand can effortlessly engage a wide variety of travelers during an essential part of their journey.

Limitless creativity: Cater to a range of industries, from streaming services to financial companies, by designing eye-catching and appealing messages in this unique space.

Cost-effective strategy: Make a lasting impact on a valuable audience without exceeding your budget through security tray advertising.

Stand out from the crowd: Differentiate your brand from conventional advertising methods and leave a lasting impression on potential customers.

  • Production cost: Printing, install, and shipping.
  • Lead times: 3-4 weeks.*

* Differs depending on the airport.

Airport Security Area Domination expand_more
Boston Airport Bos Advertising Security Area Domination A1

Immersive brand experience: Airport security area domination advertising allows your brand to capture the attention of travelers through a complete takeover of the space with engaging messaging.

Diverse ad formats: Utilize a range of creative elements, including wall wraps, banners, fence clings, and security tray branding, to leave a lasting impression on passengers during a crucial airport touchpoint.

Captive environment: Connect with customers in a setting where their attention is focused, providing a more effective platform for showcasing your brand message.

Reach valuable audiences: Leverage this powerful approach to engage with a diverse and highly sought-after demographic, enhancing your brand's visibility and impact.

  • Production cost: Printing, shipping, install, and removal.
  • Lead times: 14-21 business days.*

* Differs depending on the airport.

Airport WiFi Sponsorship expand_more
Boston Airport Bos Advertising Wifi Sponsorship A1

Sponsoring Wi-Fi access at airports enables your brand to engage with travelers in a valuable and impactful way through their personal devices.

Versatile call-to-action: Utilize a variety of approaches to target customers, fostering interaction and interest in your brand.

By offering free Wi-Fi to travelers, your brand creates a lasting impression by providing tangible benefits that they will appreciate.

Digital mobile advertising at airports allows your brand to effectively target a wide array of audiences, including ecommerce, B2B, and travel companies.

Leverage the captive airport environment to boost customer engagement, sales, and brand loyalty through sponsored Wi-Fi access.

  • Ad spots: 30 seconds.
  • Capabilities: Video and static. Choose from a variety of call-to-action pages.
  • Lead times: 5-7 business days.
Exhibit Space expand_more
Boston Airport Bos Advertising Exhibit Space A1

Captivating engagement: Experiential advertising at airports enables your brand to interact with a captive audience of travelers through immersive and interactive experiences.

Lasting impressions: Create unforgettable moments for customers by offering a variety of activations, including brand ambassador programs, tech-focused displays, and product sampling.

Unique showcase: Exhibit spaces provide an exceptional platform to present your products or services in a memorable manner and facilitate face-to-face customer interactions.

Cost-effective reach: Engage a valuable travel audience with exhibit space advertising at the airport, maximizing your brand's impact without overspending.

Memorable experiences: Delight customers with a fun and exciting activation they will remember and associate with your brand long after their travels.

  • Size: Various sizes.*
  • Production lead time: 2-4 months*
  • Production cost: Fabrication, printing, shipping, install, materials, removal, and more.*

* Differs depending on the actual activation and airport.

Exterior Airport Banners expand_more
Boston Airport Bos Advertising Exterior Banners A1

Leverage the power of exterior signage to engage airport visitors as they arrive or depart, ensuring your brand remains top-of-mind. Utilize high-impact formats like billboards, building wraps, and digital screens to create unforgettable visuals and make a lasting impression on your target audience. Embrace airport exterior advertising to elevate brand awareness and leave travelers with a memorable connection to your brand.

  • Production cost: Printing, shipping, install, and removal.
  • Lead times: 14-21 business days.*

* Differs depending on the airport.

Airport Digital Billboards expand_more
Boston Airport Bos Advertising Airport Billboards A1

Reach a captive, diverse audience: Exterior digital billboards at the airport enable your brand to engage with a wide variety of travelers, amplifying your brand's visibility.

Attention-grabbing visuals: Utilize creative messaging on digital billboards to make a lasting impression on travelers and effectively communicate your brand's message.

Authority perception: Leverage the elevated credibility travelers associate with airport branding, enhancing your brand's reputation and appeal.

Valuable audience engagement: Connect with a highly sought-after demographic to increase brand awareness, drive engagement, and foster loyalty.

  • Ad spots: 5-10 seconds.
  • Capabilities: Full motion animation and static.
  • Lead times: 7-10 business days.
Pre-Roll Spot on Seatback expand_more
Boston Airport Bos Advertising Pre Roll Seatback A1

Pre-roll seat back advertising is an innovative way for brands to reach a captive audience of travelers mid-flight.

With the ability to deliver content directly to the screen in front, advertisers can utilize video-on-demand ad spots for tv shows and movies to create an impactful and memorable message.

These programs provide a unique opportunity for brands to reach customers with a 30-second spot duration, creating a lasting impression on passengers in a captive environment.

In-flight seat back screen advertising provides a valuable touchpoint for brands to connect with customers and promote their products or services.

It's a cost-effective way for brands to reach a diverse audience and make an impression mid-flight.

Roadblock Spot on Seatback expand_more
Boston Airport Bos Advertising Roadblock Seatback A1

Advertisers can place video ads on the seatback screens of airplanes to reach a captive audience of travelers during their flight. Pre roll and roadblock.

These spots provide a unique opportunity for brands to reach all customers onboard with a must watch 30-second spot full audio, creating a lasting impression on passengers in a captive environment.

  • Ad spots: 30 seconds.
  • Capabilities: Video.
  • Lead times: 30-45 business days.*

* Differs depending on the airline.

Spots on Personal Devices expand_more
Boston Airport Bos Advertising Personal Devices A1

Brands advertising inflight through personal devices, such as tablets, phones, and laptops, is an innovative way to reach a captive audience of travelers mid-flight.

With the ability to deliver content directly to passengers, advertisers can utilize live TV advertising and video-on-demand ad spots to create an impactful and memorable message.

These programs provide a unique opportunity for brands to reach customers with a 30-second spot duration, creating a lasting impression on passengers in a captive environment.

In-flight advertising provides a valuable touchpoint for brands to connect with customers and promote their products or services. It's a cost-effective way for brands to reach a diverse audience and make an impression mid-flight.

  • Ad spots: 30 seconds.
  • Capabilities: Video.
  • Lead times: 14-45 business days.*

* Differs depending on the airline.

Boarding Passes expand_more
Boston Airport Bos Advertising Boarding Passes A1

Advertisers can place branding or advertising on boarding passes to reach travelers as they check-in for their flight. This format can be used to promote travel-related products and services or to build brand awareness.

Case Studies

Inspiration for your next campaign

  • Dynatrace
  • Fortinet
  • Invest in Canada
  • Radisson
  • Fabric
  • University of Pennsylvania
  • BYU
  • Rauw Alejandro
  • Flexispot

Dynatrace offers a platform for understanding the performance of multi-cloud environments. A publicly traded company that serves customers in a variety of regions including North America, Europe, the Middle East, Africa, Asia Pacific, and Latin America. It was established in 2005 and generates revenue of approximately billion dollars per year.

The Journey

Dynatrace worked with EAM to plan and carry out a worldwide airport advertising campaign across various continents such as Europe, Asia, Australia, North America, and South America. Together with our airport concession partners, we crafted an airport media campaign that included both digital large format and digital screen networks that reached specific groups of people within airports.

Outcomes

Dynatrace's campaign was displayed in major airports including Paris, London, São Paulo, Kuala Lumpur, Mexico City, Tokyo, and others. It reached over 60 million people around the world.

Fortinet, Inc. provides broad, integrated, and automated cybersecurity solutions in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. The company, which is publicly traded. It was established in 2000 and generates revenue of approximately 4.4 billion dollars per year.

The Journey

We helped Fortinet develop, plan, and execute a U.S. and Canada airport advertising campaign across many markets such as Las Vegas, New York, Chicago, San Francisco, Toronto, Washington DC, Dallas, and many more.

Outcomes

Fortinet’s campaign was able to garner over 40 million impressions and helped elevate the brand as a leader in cybersecurity solutions.

Invest in Canada works directly with global investors to unlock investment opportunities and facilitate expansion in Canada. They bring industry, community and government partners together to offer seamless services that make it easy for you to grow your operations in Canada.

The Journey

EAM supported Invest In Canada by helping to develop and implement a customized approach that targeted airports in the U.S., Europe, and Middle East. The goal was to promote investment opportunities in Canada to C-level executives. A combination of digital and print media effectively reached this traveling demographic.

Outcomes

The Invest in Canada campaign appeared in prominent airports such as London, Dubai, and New York, as well as in airline club lounges across various U.S. airports. This exposure enabled Invest in Canada to garner more than 49 million impressions.

Radisson Hotel Group provides a dynamic set of hotel brands for a wide range of travelers and budgets. Each of these brands has its own identity. Any traveler can feel at home when they decide to stay with us, because there is always a Radisson Hotel that caters to their needs.

The Journey

EAM assisted Radisson in planning and executing a South America and Mexico City marketing effort. The objective was to increase awareness for Radisson's properties in key tourist spots. Both digital and physical branding was employed to reach travelers.

Outcomes

This campaign resulted in over 30 million impressions across Buenos Aires, Santiago, Bogota, and Mexico City.

Fabric is the headless commerce platform purpose-built for growth. Headless means connecting every sales channel (head) to a single source with Fabric. Customers like GNC and The Honest Company trust fabric for its open and modular design, allowing them to be live in weeks without having to re-platform.

The Journey

EAM helped Fabric plan and executed a full takeover of digital and security tray signage at San Jose Airport. Fabric was able to take over 82 digital faces covering 5,252 square feet of live area. In addition, all 760 TSA trays in the security line had Fabric branding on it.

Outcomes

With over 10 million impressions, Fabric was able to showcase their offering and attract new customers. The San Jose takeover allowed Fabric to establish and position itself as a trustworthy leader in the space. Maintain a high level of visibility with different audiences.

The Wharton School of the University of Pennsylvania is the business school of the University of Pennsylvania, a private Ivy League research university in Philadelphia. Generally considered to be one of the most prestigious business schools in the world, the Wharton School is the world's oldest collegiate business school, having been established in 1881.

The Journey

We assisted The Wharton School in planning and executing a crucial initiative to raise awareness of their Executive Education program. The plan was to target and focus on professionals in business club lounges of major airports in the U.S. Cities targeted included: Philadelphia, New York, Dallas, Atlanta, Denver, Minneapolis, San Diego, and Atlanta.

Outcomes

Wharton successfully connected with targeted professionals in United, Delta, and American Airlines business club lounges.

Brigham Young University is a private research institution located in Provo, Utah. Founded in 1875, it currently has over 30,000 undergraduate students enrolled, and more than 440,000 living alumni.

The Journey

We assisted BYU with planning and carrying out a multi-market airport advertising campaign aimed at increasing enrollment for the upcoming year. We used the digital video capabilities of airports in Salt Lake City, Dallas, Chicago, and Washington DC as the main focus of the campaign.

Outcomes

We implemented a strategic approach to maximize BYU's budget by having ongoing year round ads in Salt Lake City Airport and rotating them in other key markets. This campaign was run for an entire year, which allowed BYU to maintain a high level of visibility with different audiences.

Rauw Alejandro, is a world-renowned singer and songwriter from Puerto Rico. His Vice Versa album has amassed more than 3.6 Billion streams and topped the Best Albums of 2021 lists in The New York Times, Rolling Stone, NPR, and Billboard.

The Journey

EAM helped plan, secure, and execute a domestic and international airport and inflight ad campaign for the release of Rauw’s newest album “Saturno”. Reaching a massive audience in Miami, Madrid, Barcelona, New York, Chicago, and onboard all JetBlue planes.

Outcomes

The ads for Rauw Alejandro’s Saturno have been seen by over 15 million people across the U.S. and in Spain. This campaign will not only accompany the release of the album but also help with promotion of the upcoming tour.

Flexispot has always been the go-to for the best height adjustable standing desks, offering ergonomic solutions that help people upgrade their home office. The company has 20 years of experience in the ergonomics industry and have helped over 10 million people avoid spine health problems with their array products.

The Journey

We were tasked by Flexispot to boost brand recognition in the U.S. We aided in pinpointing crucial airports for their campaign and executed a yearly branding takeover of TSA security trays in 5 major cities: Chicago, Denver, Charlotte, Washington DC, and Los Angeles.

Outcomes

Flexispot generated over 100 million impressions by displaying their brand to U.S. consumers at 5 major airports.

Advertise to Specific Market Segments at Boston Logan Airport

  • B2B
  • Conference Participants
  • B2C
  • Education
  • Tourism
  • Government
  • Luxury
  • Events
  • Entertainment
  • Financial and Crypto
  • PSA & Non-Profits
  • Healthcare

Engaging Business Decision-Makers at Boston Logan International Airport (BOS)

Boston Logan International Airport (BOS) offers an exceptional platform for B2B brands like yours to engage with business decision-makers directly. With a captive audience of professionals and frequent travelers who spend considerable time in transit, BOS airport advertising provides an invaluable opportunity to connect with this influential group.

To create a lasting impact on these decision-makers at BOS, it's essential to customize your advertising campaigns to cater to their specific needs, preferences, and behaviors. Utilize a range of advertising channels, including dynamic digital displays, interactive activations, and visually appealing traditional signage, to deliver an unforgettable advertising experience.

By concentrating on crafting a persuasive message that emphasizes your brand's unique value proposition and creating compelling, relevant campaigns, you can effectively grab the attention of key decision-makers at BOS.

This tactical approach to BOS airport advertising will not only boost your brand recognition among your target audience but also generate conversions and develop enduring relationships with influential business clients.

Embrace the opportunity to create a meaningful impact with your BOS airport advertising campaigns and form connections with the decision-makers vital to your business.

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Welcoming Conference Attendees with Impactful Advertising at BOS

As conference participants arrive at Boston Logan International Airport (BOS), your brand has a prime chance to establish a robust initial connection with this influential audience. Airport advertising allows you to effectively engage with these business travelers as they navigate BOS, eager to attend industry events such as the annual HubWeek or other prominent conferences.

To draw the attention of conference-bound visitors, design tailored advertising strategies that align with their specific needs and interests. By thoughtfully positioning your ads throughout BOS, you can create unforgettable and interactive experiences for these newly arrived attendees, paving the way for meaningful connections.

Utilize airport advertising at BOS to elevate your brand's profile and position your company as an industry leader among conference attendees. This focused approach will not only increase brand recognition and loyalty but also stimulate sales and revenue growth over time.

Optimize your brand's exposure by engaging with business travelers as they arrive at Boston Logan International Airport for conferences and conventions – leave a lasting impression through strategic airport advertising that propels your brand's success.

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Soaring to New Heights: Engaging Consumers with Boston Logan International Airport (BOS) Advertising

Advertising at airports like Boston Logan International (BOS) offers a unique opportunity for your brand to leave a long-lasting impact on consumers, whether they're leisure or business travelers. Due to extended waiting times and increased focus at airports, this platform is ideal for reaching your target audience and cultivating positive brand associations.

Research by Nielsen indicates that 68% of U.S. travelers link airport advertising to top-quality brands and services, and 76% take action after encountering airport ads. This highlights the substantial influence airport advertising can have on consumer behavior.

To effectively engage with consumers on both leisure and business trips, employ a range of creative strategies, including immersive activations, adaptable digital messaging, interactive exhibits, and strategic branding at key touchpoints.

These approaches will not only help your brand stand out in a competitive market but also generate memorable experiences for consumers.

In summary, airport advertising, particularly at high-traffic airports like BOS, empowers your brand to connect with a diverse and valuable consumer audience, improve brand perception, and enhance recognition and sales. Seize the opportunity to captivate your target market and make a lasting impression with engaging airport advertising campaigns.

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Amplify Enrollment Through Airport Advertising

For universities aiming to promote their enrollment initiatives and attract a broader audience of prospective MBA, postgraduate, or specialized program students, airport advertising presents an unrivaled platform. As choosing the right school is a crucial decision, it's vital to exhibit your programs in an esteemed setting, like airports such as Boston Logan International (BOS).

Airport advertising enables universities to showcase their programs as leaders in their respective domains, ranging from business schools to specialized institutions. Furthermore, since alumni contributions significantly support universities, targeting business and leisure travelers offers a chance to connect with alumni who regularly visit airports.

Across the nation, universities advertise their executive, MBA, and specialized programs to ambitious professionals seeking career advancement. By leveraging airport advertising, your university can grab the attention of a varied audience of potential students and nurture a positive image of your programs. This results in increased enrollment and sustained support.

In conclusion, airport advertising, especially at airports like BOS, is crucial to effectively marketing your university's enrollment programs to a wide audience of travelers. Use this high-impact platform to foster a positive image of your programs, increase enrollment, and engage with influential alumni.

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Education Boston BOS Airport Advertising Category

Boston Bound: Connect With Travelers Through Airport Advertising

Airport advertising has become an indispensable tool for businesses such as hotels, tour operators, airlines, tourist attractions, and travel insurance companies to reach their target audience of travel enthusiasts. Boston Logan International Airport (BOS) offers a prime platform to connect with travelers who are eager to discover new experiences and destinations.

With a captive audience in a travel mindset, your brand can make a lasting impression and ignite interest in future travel by utilizing innovative approaches like immersive experiential activations, interactive displays, eye-catching digital messaging, and strategic branding at high-traffic touchpoints.

These targeted efforts can not only create unforgettable experiences for travelers but also boost brand recognition and drive conversions. The airport's bustling foot traffic provides a unique opportunity for businesses to reach a vast number of potential customers who are actively seeking new travel opportunities.

Don't miss out on the chance to elevate your brand in the world of travel. Embrace airport advertising at BOS and watch your business take off as you connect with passionate travelers who will shape the future of the industry.

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Tourism Boston BOS Airport Advertising Category

Government Messaging That Takes Flight: Boston Logan International Airport (BOS)

Government entities and organizations can leverage the power of airport advertising to connect with a diverse audience of leisure and business travelers at Boston Logan International Airport (BOS). With high-visibility locations throughout the airport, government campaigns can effectively engage with travelers of various backgrounds and convey essential messages.

Airports offer a unique environment for government agencies to showcase their mission, interact with travelers, and attract potential candidates for recruitment. With a captive audience and a prestigious backdrop, your organization can create a strong impact on those who matter most.

Utilizing interactive displays, dynamic digital messaging, and strategically placed ads, your government organization can launch engaging and influential campaigns that raise awareness, drive engagement, and reinforce the significance of your mission. BOS provides an ideal setting to connect with travelers, transforming the airport into a vital hub for public information and interaction.

Don't miss the chance to elevate your government organization's presence and influence among the traveling public. Embrace airport advertising at BOS and watch your message take flight.

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Elite Exposure: Luxury Brands Thrive in Boston Logan International Airport Advertising

High-end consumer brands recognize the tremendous benefits of airport advertising at Boston Logan International Airport (BOS), leveraging the distinct possibilities it offers to connect with wealthy leisure and business travelers. Airports like BOS provide an unmatched setting for powerful marketing efforts, engaging a captive audience in a distinguished environment that radiates refinement and exclusivity.

As travel experiences continued growth, the desire for luxury retail and brand promotion in airports like BOS has reached new heights, inviting a diverse collection of premium apparel labels, car makers, jewelry, luggage, fragrances, and more to present their best products in this international venue.

The prestige linked to BOS airport advertising propels luxury brands forward, empowering them to synchronize their identity with the airport's chic ambiance. This tactical positioning enhances brand perception and attracts selective consumers with a penchant for the finer aspects of life.

In addition, the prolonged layovers in airports, especially in the U.S., offer a priceless opportunity for luxury brands to captivate their desired audience. As passengers spend considerable time awaiting their flights, luxury brands can take advantage of this interval to exhibit their items, creating a lasting impact on their target market.

Discover the charm of BOS airport advertising and witness your luxury brand reach new milestones, enchanting the prosperous travelers that comprise your target audience.

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Luxury Boston BOS Airport Advertising Category

Hitting a Home Run with Boston Logan International Airport Advertising for Sporting Events

Renowned sporting events attract vast audiences of devoted fans, offering an exceptional opportunity for advertisers to engage this intensely involved audience through airport advertising at BOS. Fans en route to these esteemed events are fervent about the festivities, making them a prime audience for brands aiming to create a lasting connection.

Visitors to these high-profile sporting events often possess significant spending power and upscale household incomes. By advertising in airports like BOS, your brand can efficiently engage these ardent consumers as they embark on their exhilarating experiences.

Utilizing BOS airport advertising during prominent sporting events grants your brand access to a dedicated and receptive audience in a spending frame of mind. The enthusiasm surrounding these events heightens the effect of your ads, boosting brand recognition, cultivating loyalty, and fortifying your relationship with the most memorable moments in sports.

Don't let the opportunity to hit a home run with BOS airport advertising slip away. Harness the chance to connect with committed fans and elevate your brand as they travel to support their beloved teams and athletes.

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Events Boston BOS Airport Advertising Category

Ascend to Prominence: BOS Airport Advertising

At Boston Logan International Airport (BOS), theme parks, streaming platforms, film studios, music labels, concert promoters, and live event producers can harness the power of airport advertising to engage a diverse audience of leisure and business travelers. Airports like BOS serve as bustling centers, attracting visitors worldwide, making them exceptional venues for promoting entertainment products and services to a wide-ranging audience.

Contemporary travelers desire captivating and immersive experiences, and BOS airport advertising is well-positioned to provide just that. Featuring advanced interactive digital displays, crystal-clear video screens, and eye-catching digital posters, your advertising campaign can leave a memorable impression on your target audience, transforming the airport setting into a mesmerizing showcase for your brand.

Advertising at BOS offers unparalleled adaptability, allowing you to modify and personalize your campaign with ease, keeping your message fresh and engaging. This flexibility is vital in the fast-moving entertainment sector, where trends and content are continuously shifting. By leveraging cutting-edge technology and stunning visuals, your advertisement can distinguish itself and generate excitement among travelers.

Moreover, BOS airport advertising allows you to connect with both leisure and business travelers, an essential distinction as many business travelers seek entertainment options during their trips. By engaging this audience, you can enhance your brand's visibility, stimulating interest and generating revenue.

Seize the opportunity to leave a lasting impression on a captive audience. Advertising at Boston Logan International Airport (BOS) offers the perfect platform to highlight your entertainment services, enchanting both leisure and business travelers and propelling your brand to new heights.

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Entertainment Boston BOS Airport Advertising Category

Soaring Financial Success: Impress with BOS Airport Ads

Financial institutions, such as banks, stock brokers, exchanges, crypto platforms, digital currencies, and other financial service providers, recognize the immense potential of advertising at BOS Airport to captivate a valuable audience of leisure and business travelers. With a diverse demographic comprising educated and affluent individuals, BOS is an ideal stage for promoting your financial products and services.

Today's travelers are often seeking opportunities and solutions to manage their finances on-the-go. Advertising at BOS Airport enables you to directly target these individuals, leveraging high foot traffic and global reach to effectively communicate your message. Business travelers, tourists, and frequent flyers alike are potential customers for your financial services.

Extended wait times and layovers at airports result in a captive audience, ensuring your advertisement is noticed, read, and contemplated. As passengers traverse the airport, they are more likely to engage with your campaign, increasing interest and potential conversions. Additionally, the airport environment fosters a sense of security and trust, further enhancing the appeal of your financial offerings.

Advertising at Boston Logan International Airport (BOS) also showcases your organization's innovative and forward-thinking approach. Sleek, contemporary designs capture travelers' attention, positioning your brand as a frontrunner in the competitive financial market. Whether promoting traditional banking services or cutting-edge crypto platforms, BOS advertising ensures your message is conveyed with impact.

Don't miss the opportunity to connect with a valuable audience of leisure and business travelers. Advertising at Boston Logan International Airport (BOS) provides the perfect stage for financial institutions to create a lasting impression, driving interest and engagement in your products and services.

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Financial and Crypto Boston BOS Airport Advertising Category

Empowering Initiatives: BOS Airport Ads With Impact

Local governments and non-profit organizations have identified the enormous potential of advertising at airports like Boston Logan International Airport (BOS) for amplifying public service announcements and raising awareness about their initiatives. With millions of individuals traversing through airports every year, your message can leave a lasting impression on both vacationers and business travelers.

Airports like BOS offer a captive audience, guaranteeing that your announcement reaches passengers as they queue, unwind in lounges, or stroll to their gates. This creates abundant chances for your message to be noticed and appreciated by a varied demographic. Moreover, airports are frequently viewed as reliable information sources, making them an ideal platform for public service announcements and non-profit endeavors.

Non-profit organizations can capitalize on BOS airport advertising to inform the public about their objectives and the concerns they prioritize. This global stage enables you to connect with travelers from all corners of the world, many of whom may have never come across your organization's message otherwise. Your campaign can ignite conversations, motivate action, and even stimulate donations.

By taking advantage of airport advertising, nonprofits can also enable giving opportunities via airport-based kiosks or other technological solutions. This convenient method allows travelers to contribute on-the-spot, further reinforcing your cause and driving impact.

To summarize, airport advertising at locations like BOS presents a distinctive and persuasive opportunity for public service announcements, non-profits, and public good initiatives to connect with a massive audience of leisure and business travelers. Elevate your message and inspire positive transformation with the power of airport advertising.

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Healthcare Advertising at Boston Logan International Airport

Advertising at airports, including Boston Logan International Airport (BOS), is an influential tactic for medical organizations, hospitals, clinics, health insurance providers, and health technology companies looking to reach a diverse audience of leisure and business travelers. As bustling transportation centers, airports offer an unmatched chance to engage with potential clients who may need medical services or health insurance while away from their usual environment.

Medical groups can utilize BOS airport advertising to increase brand awareness and attract new patients, while hospitals and clinics can highlight their specialized services, such as urgent care, pediatrics, or women's health. Health insurance companies can leverage airport advertising to stress the significance of coverage and showcase their plans, while health technology firms can feature their cutting-edge solutions like telemedicine or wearable devices.

Airport advertising encompasses a range of formats, including billboards, digital displays, and interactive kiosks, permitting targeted messaging to specific demographic categories like families, business travelers, or elderly individuals. By incorporating advanced technology such as augmented reality or virtual reality, your advertising campaign can engage and fascinate travelers, leaving a lasting impression.

In conclusion, advertising at airports like BOS offers a unique and enticing opportunity for hospitals, clinics, health tech apps, healthcare technology, and health service providers to reach an extensive audience of leisure and business travelers. Boost your brand and showcase your services with the power of airport advertising.

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Trusted by Large and Small Companies

Rauw Alejandro Logo Boston Airport Advertising
Bionano Logo Boston Airport Advertising
Wharton Logo Boston Airport Advertising
Pioneer Logo Boston Airport Advertising
Baird Logo Boston Airport Advertising
Mcgraw Hill Logo Boston Airport Advertising
University Of Pitt Logo Boston Airport Advertising
Flexispot Logo Boston Airport Advertising
Radisson Logo Boston Airport Advertising
Dynatrace Logo Boston Airport Advertising
Ensono Logo Boston Airport Advertising
Transfer Wise Logo Boston Airport Advertising
Byu Logo Boston Airport Advertising
Utd Logo Boston Airport Advertising
Fortinet Logo Boston Airport Advertising
Fabric Logo Boston Airport Advertising
Notable Logo Boston Airport Advertising
Rubrik Logo Boston Airport Advertising
Viator Logo Boston Airport Advertising
Big Commerce Logo Boston Airport Advertising
Invest In Canada Logo Boston Airport Advertising
University Of Michigan Logo Boston Airport Advertising

Frequently Asked Questions

Is airport advertising effective? expand_more

Airport advertising is highly effective for several reasons. Airports are bustling hubs that cater to a diverse and captive audience, including business travelers, tourists, and frequent flyers. This results in prolonged exposure to your ads and increased brand awareness. Additionally, airport advertising allows you to target specific demographics, ensuring your message reaches the right audience.

Airline club lounges, frequented by business travelers, offer an exclusive environment for targeted advertising, capturing the attention of high-value customers. Furthermore, airport Wi-Fi enables precise device targeting, allowing you to engage with passengers on their smartphones, tablets, or laptops.

With various formats such as digital screens, billboards, and experiential marketing, airport advertising provides a unique opportunity to create memorable and impactful campaigns, ultimately driving higher conversion rates for your brand.


Read more on airport advertising effectiveness

Why is airport advertising important? expand_more

Airport advertising is important due to its unique ability to capture the attention of a diverse, captive audience with significant purchasing power. As passengers spend considerable time in airports during check-in, security screening, layovers, and baggage claim, they are more likely to absorb and engage with advertising messages.

Airport advertising elevates your brand's image, as it is often associated with luxury, innovation, and global reach. By leveraging a variety of formats, such as digital screens, billboards, and experiential marketing, airport advertising creates memorable and impactful campaigns, positioning your brand as a leader in its industry.

Does airport advertising work? expand_more

Absolutely, airport advertising works effectively due to the unique environment and audience it caters to. Airports attract a wide range of passengers, from business professionals to vacationers, providing a captive audience with substantial spending potential. The time spent by passengers during check-in, layovers, security checks, and baggage collection creates ample opportunities for ads to resonate and leave a lasting impression.

Airport advertising allows for precise demographic targeting, ensuring your message reaches an audience most likely to engage with your brand. By utilizing strategic ad placements in areas such as airline club lounges, gate areas, security, ticketing, food area, bag claim, and leveraging airport Wi-Fi for device targeting, you can tailor your campaigns to specific customer segments.

Furthermore, airport advertising offers diverse formats, including digital displays, large-scale billboards, and immersive experiences, which contribute to creating memorable and persuasive campaigns. By capitalizing on the airport's dynamic setting, your brand can achieve increased visibility, enhanced brand image, and ultimately, higher conversion rates.

How much does it cost to advertise at the airport? expand_more

The cost of airport advertising can vary greatly depending on several factors, including the specific airport, location of the advertisement within the airport, ad format, size, duration, and the level of customization. Smaller regional airports typically have lower advertising costs, while prime locations in larger international airports command higher prices due to increased footfall and visibility.

Ad formats, such as digital displays, large-scale billboards, experiential marketing, or ads in airline club lounges, each come with their own price range. Digital ads are often priced on a cost-per-impression basis, while traditional static formats like billboards might be charged monthly or for a fixed campaign duration. Customized, immersive experiences generally require a higher investment due to their unique and interactive nature.

To determine the exact cost of advertising at an airport, it is best to consult with one of our airport advertising specialists for specific rates and available options tailored to your brand's needs and budget.

Which airport advertising is more effective? expand_more

The most effective airport advertising strategy depends on your target audience, campaign goals, and budget. To maximize impact, consider demographics, ad format, budget constraints, and creativity. Tailor your ads to the audience, choose the right format for your objectives, and create visually appealing messages. Ultimately, a well-planned and targeted approach will yield the best results for your airport advertising campaign.

How can EAM help? expand_more

EAM is here to guide businesses and marketing agencies through the exciting world of airport advertising. We're experts in airport advertising and have helped many famous brands and groups run successful advertising campaigns in over 50 airports around the globe. Reach out to us to begin planning your airport advertising campaign.

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