CLT Advertising Media
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Charlotte (CLT) Airport Advertising
Charlotte Douglas International Airport has been in operation since 1935, when it was known as Charlotte Municipal Airport. Renamed in 1954 for mayor Ben Elbert Douglas Senior, the airport only received its current name in 1982. It’s a joint military and civil international airport and serves as the second largest hub in the world for American Airlines. It currently serves around 44.9 million passengers on an annual basis and is focused on growth.
CLT airport advertising reaches a wide variety of passengers, both domestic and international, thanks to being the 6th busiest airport in the U.S. It is also one of the largest airports serving flights to the Caribbean. The airport has even received an Eagle Award in 2010 for Best Airport, from the International Air Transport Association. This was due to the outstanding service and economical value to clients.
The airport is completely self-sustained, with no general fund revenues used for operations. The income from the airport covers all operating and capital costs, making it one of the few airlines that is completely auto-sustainable. This has resulted in better quality of service and makes the airport quite popular. Charlotte Douglas International Airport advertising includes a wide range of choices, including wraps, wall ads and large print, as well as screen and digital ads. Consistent growth means that CLT airport advertising is moving steadily forward and exposing more passengers every year to the ad campaigns throughout the airport.
Charlotte CLT Airport Travelers Profile
| 2015 total passengers: | 44,876,627 |
| Avg. monthly passengers: | 3,739,718 |
Sources: Airports Council Informational
Airport WiFi Sponsorship
Capture 100% share of voice and guaranteed engagement! Charlotte CLT Airport sponsorship campaigns offer several screens of exclusive, high-impact interactions for your brand.
- Devices: Mobile, Tablet and Laptop (Android and iOS)
- Pricing Model: CPE, CPI and CPM
- Formats: App Download, Display, Video, Click-To-Visit, Email Collection, Poll Question, E-commerce Showcase, Social, Save The Date and Text Match.
- Production Estimate: $0
- Advertisers: Amazon, Rackspace, TransferWise, Marriott, and more.
Baggage Claim Area
Charlotte CLT Airport showcases Dioramas, Spectaculars and Tension Fabric Display in the baggage area.
- Type: Static and Digital
- Size: Varies
- Share of Voice: 100%
- Format: Static
- Production Estimate: $300-$1,500
- Advertisers: Prudential, Verizon, TheParking Spot, Oracle, and many more.
Overhead Banner
Capture 100% share of voice and guaranteed engagement! Charlotte Airport offers multiple locations with high-impact overhead banner advertising displays.
- Type: Tension Fabric Displays
- Size: Varies
- Share of Voice: 100%
- Production Estimate: $1,000 - $3,500
- Advertisers: GMC, Lincoln, Universal Pictures, Zoho CRM, and more.
The Business Network & Club Lounges
This impactful network is specifically targeted to deliver advertisers an elusive audience of airport travelers: C-Suite executives, business decision-makers., and affluent frequent flyers. Reach the most exclusive business and luxury leisure travelers where no one else can. Executive Club Lounges represent an exclusive opportunity for delivering tailored marketing messages to a valuable and premium travelers.
- Type: Vertical, Digital, Exhibit, Banners and Product Placements.
- Size: Varies
- Share of Voice: 100% on Static. :10 Seconds out of :60 seconds loop
- Format: Static and full motion.
- Advertisers: Sony, Bose, Grey Goose, Jaguar, Lexus, and many more.
Digital Screen Network
The Digital Network, which is comprised of fully-digital, high definition double-sided 70” LCD screens. Each unit is situated in head-on positions in order to guarantee that this premium advertising medium is seen by all arriving and departing passengers throughout CLT.
- Type: Digital LCD Screens
- Size: 40“, 48”, 50” and 70”
- Share of Voice: :10 Seconds out of :60 seconds loop
- Format: Static and full motion
- Production Estimate: $0
- Advertisers: Nissan, Verizon, Visit Las Vegas, IBM, and many more.
Digital Spectacular
Digital Spectaculars are intentionally located in the most densely populated areas of Charlotte CLT Airport.
- Type: Large Format Digital LCD Screens
- Size: Varies
- Share of Voice: :10 Seconds out of :60 seconds loop
- Format: Static and full motion
- Production Estimate: $0
- Advertisers: Accenture, Microsoft, SanDisk, Intel, Oracle, and many more.
Diorama
Sleek, bright and sized right, these beautiful signs showcase your brand to millions every month. Located on walls, in concourses, arrival and public areas, and at key intersections of the airport, these large format signs bring your message to life.
- Type: Static
- Target: Baggage, Concourse, Terminal Connectors, and Ticketing.
- Share of Voice: 100%
- Production Estimate: $300-$600
- Advertisers: University of Texas, Samsung, Enterprise, Expedia, and more.
Mini-Spectacular
A large-scale variation of a classic advertising format, backlit Spectaculars deliver great passenger reach and impact. Mini-Spectaculars are strategically placed in main CLT Airport arteries to catch traveler's eyes while they navigate to concourses and arrival areas.
- Type: Static
- Target: Baggage, Concourse, Terminal Connectors, and Ticketing.
- Formats: 5'h x 20'w, 4'h x 10'w, 7'h x 11'w, 5'h x 15'w, and 6'h x 6'w
- Share of Voice: 100%
- Production Estimate: $400-$700
- Advertisers: Dell, CA Technologies, Oracle and more.
Security Tray Bin
Since all passengers must go through security check points, these messages cannot be avoided and therefore guarantee 100% departing passenger visibility. Brand recognition and recall are much more likely when advertising serves a practical purpose and is helpful to passengers.
- Type: TSA Security Line Media
- Size: Fixed
- Share of Voice: 100%
- Target by: Airport and Terminal
- Format: Static
- Advertisers: Arizona State University, Honda, Reebok, Zappos and more.
Spectacular
Reach your target audience in a big way with Spectaculars! Your message gets noticed as passengers walk to baggage claim, restaurants, shopping or their gate. Spectaculars are also located in great targeted locations like the Rental Car Facility and the Taxi line at Charlotte Airport.
- Type: Static
- Target: Baggage, Concourse, Terminal Connectors, and Ticketing.
- Formats: 5'h x 20'w, 4'h x 10'w, 7'h x 11'w, 5'h x 15'w, and 6'h x 6'w
- Share of Voice: 100%
- Production Estimate: $500 - $1,200
- Advertisers: Dell, CA Technologies, Oracle and more.
Wall Wrap
Wall and window wraps deliver big impact to travelers and are strategically located in high traffic locations. They provide a “can’t miss” message for advertisers. Both large and small, wraps are a great option to show-off your brand or offer.
- Type: Wall Wrap Statics
- Size: Varies
- Share of Voice: 100%
- Production Estimate: $1,000 - $5,000
- Advertisers: Mail Chimp, HSBC, Sophos, Infor, Undertone, and more.
Did You Know?
Airport advertising is the only medium forecast to double its audience within the next 20 years.
The airport arena creates a positive pre-disposition toward brand communications.
Passengers believe advertising belongs within an airport.
Advertising in airports bestows a brand with international status, prestige and power.
Passengers express a desire for greater engagement with airport advertising.
Airport advertising is the only medium able to deliver a powerful and memorable universal brand experience across the globe.
CLT Airport Advertising About to See a Boost in Views
Posted: June 08, 2017
Airport advertisers will be seeing a higher than usual ROI this summer in several areas, but especially Charlotte Douglas International Airport. Airport officials anticipate record numbers of passengers and have seen a massive increase in flight bookings in and out of the airport.
Increased numbers of passengers mean more eyes on CLT airport advertising. However, it means a lot more than just passengers rushing past marketing displays. Since the airport will be teeming with extra travelers, officials are warning people to show up early for their flight and anticipate long lines throughout the airport, particularly at security checkpoints. While that’s a bummer for travelers, it’s actually a good thing for airport advertising.
Passengers standing in line or sitting in a waiting room are fairly captive audiences and will be more likely to pay attention to anything that entertains or interests them. Charlotte Douglas airport advertising can be designed to provide a much needed distraction from all the waiting, making it that much more effective.
The traffic at Charlotte Douglas has been steadily increasing over the past few years and is set to continue rising. Ongoing construction is in progress to help the airport cater to its increased number of passengers. The airport is also offering suggestions to help reduce the congestion as more and more fliers arrive. For example, airport officials suggest taking a taxi or Uber to arrive at the airport, since the parking lots are not currently equipped to handle the large amounts of vehicles. They also suggest having someone drop passengers off and using the hourly lot, which offers free parking for the first hour.
With so many people traveling out of this international airport, things can move pretty slowly. Airport advertising that works well in these situations include wall displays and banners, as well as mobile ads. With over 34,500 local travelers moving through the airport daily and another 100,000 transferring between planes every day, there’s no shortage of eyes to see the ads throughout the airport. Keep the ads interesting and people will stay tuned in during their wait.
Marketers can take full advantage of the high numbers of passengers moving through airports, as well as making use of the long wait times. While Charlotte Douglas International airport advertising may be increasing, this is actually true for many airports across the country. Summer is high travel time and it’s the ideal time to market to the many travelers who are moving around the country.
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