Chicago O'Hare (ORD) Airport Advertising

Chicago O'Hare ORD Airport Advertising

The Chicago O’Hare International Airport is one of the busiest airports in the country and is the fifth busiest around the globe. A whopping 2,200 flights are managed every day at the massive airport, with its four passenger terminals and nine concourses. ORD advertising is set to reach more people than nearly any other airport in the world. Flights run to 65 international points, as well as 140 national destinations, serving over 50 different airlines.

In addition to serving passenger airlines, Chicago’s O’Hare airport also offers services to private aircraft. It’s unique in several ways, including the use of goats and llamas, along with sheep, for clearing greenery around the airport. The airport also serves as a dual hub.

Chicago O’Hare Airport advertising is particularly diverse, due to the many spaces and amenities available. Charging kiosks and FreeCharge Stations, as well as NewsHubs, offer unique options for airport advertising while making it easy for people to charge their phones and tablets to stay connected. WiFi advertising and even more traditional marketing methods do well in the space.

Chicago ORD Airport Travelers Profile

2014 total passengers: 66,633,503
Avg. monthly passengers: 5,552,792

Sources: Airports Council Informational

Who Advertises in Airports?

  • Accenture
  • Adidas
  • Advil
  • American Airlines
  • American Express
  • Apple
  • Arizona State University
  • Audi
  • Austrian Airlines
  • Bacardi
  • Bank of America
  • Barracuda Networks
  • Bethany College
  • Blackberry
  • Bose
  • CNN
  • Coach
  • Credit Suisse
  • Cylance
  • Diageo
  • Expedia
  • Fly Smart
  • Focus Feature
  • Ford
  • FX Networks
  • GE
  • Google
  • HSBC
  • IBM
  • Identity Guard
  • Infor
  • InsideSales
  • Intel
  • JetBlue
  • L'Oreal
  • Lifelock
  • Lincoln
  • Lyft
  • Marriott
  • Mastercard
  • Mini
  • Motel6
  • National
  • Nationwide
  • Nike
  • Oracle
  • Pepperdine University
  • Pimco
  • Rackspace
  • RBS
  • Red Bull
  • Reebok
  • Rolex
  • Salesforce
  • Samsung
  • SAP
  • SeaWorld
  • SentinelOne
  • Showtime
  • SiemensS
  • Sky
  • Southwest Airlines
  • Sprint
  • Subaru
  • T-Mobile
  • TAG
  • The WJ
  • Thomson Reuters
  • Toyota
  • Tumi
  • U.S. Bank
  • Uber
  • UCLA
  • Undertone
  • United Airlines
  • Universal Pictures
  • UrgentRX
  • USC
  • Verizon
  • Visa
  • Visit Las Vegas
  • Warner Brothers
  • Wells Fargo
  • Western Union
  • Zappos
  • Zurich

Airport WiFi Sponsorship

Chicago Airport WiFi Sponsorship Advertising

Capture 100% share of voice and guaranteed engagement! Chicago ORD Airport sponsorship campaigns offer several screens of exclusive, high-impact interactions for your brand.

  • Devices: Mobile, Tablet and Laptop (Android and iOS)
  • Pricing Model: CPE, CPI and CPM
  • Formats: App Download, Display, Video, Click-To-Visit, Email Collection, Poll Question, E-commerce Showcase, Social, Save The Date and Text Match.
  • Production Estimate: $0
  • Advertisers: Amazon, Rackspace, TransferWise, Marriott, and more.

Baggage Claim Area

Chicago O'Hare ORD Airport Baggage Claim Area Advertising

Chicago ORD Airport showcases Dioramas, Spectaculars and Tension Fabric Display in the baggage area.

  • Type: Static and Digital
  • Size: Varies
  • Share of Voice: 100%
  • Format: Static
  • Production Estimate: $300-$1,500
  • Advertisers: Prudential, Verizon, TheParking Spot, Oracle, and many more.

Overhead Banners

Chicago O'Hare ORD Airport Overhead Banner Advertising

Capture 100% share of voice and guaranteed engagement! ORD Airport offers multiple locations with high-impact overhead banner advertising displays.

  • Type: Tension Fabric Displays
  • Size: Varies
  • Share of Voice: 100%
  • Production Estimate: $1,000 - $3,500
  • Advertisers: GMC, Lincoln, Universal Pictures, Zoho CRM, and more.

The Business Network & Club Lounges

Chicago O'Hare ORD Airport Business Network Club Lounges

This impactful network is specifically targeted to deliver advertisers an elusive audience of airport travelers: C-Suite executives, business decision-makers., and affluent frequent flyers. Reach the most exclusive business and luxury leisure travelers where no one else can. Executive Club Lounges represent an exclusive opportunity for delivering tailored marketing messages to a valuable and premium travelers.

  • Type: Vertical, Digital, Exhibit, Banners and Product Placements.
  • Size: Varies
  • Share of Voice: 100% on Static. :10 Seconds out of :60 seconds loop
  • Format: Static and full motion.
  • Advertisers: Sony, Bose, Grey Goose, Jaguar, Lexus, and many more.

Digital Screen Network

Chicago O'Hare ORD Airport Digital Screen Network Advertising

The Digital Network, which is comprised of fully-digital, high definition double-sided 70” LCD screens. Each unit is situated in head-on positions in order to guarantee that this premium advertising medium is seen by all arriving and departing passengers throughout ORD.

  • Type: Digital LCD Screens
  • Size: 40“, 48”, 50” and 70”
  • Share of Voice: :10 Seconds out of :60 seconds loop
  • Format: Static and full motion
  • Production Estimate: $0
  • Advertisers: Nissan, Verizon, Visit Las Vegas, IBM, and many more.

Digital Spectaculars

Chicago O'Hare ORD Airport Digital Spectacular Advertising

Digital Spectaculars are intentionally located in the most densely populated areas of Chicago ORD Airport.

  • Type: Large Format Digital LCD Screens
  • Size: Varies
  • Share of Voice: :10 Seconds out of :60 seconds loop
  • Format: Static and full motion
  • Production Estimate: $0
  • Advertisers: Accenture, Microsoft, SanDisk, Intel, Oracle, and many more.


Chicago O'Hare ORD Dioramas Advertising

Sleek, bright and sized right, these beautiful signs showcase your brand to millions every month. Located on walls, in concourses, arrival and public areas, and at key intersections of the airport, these large format signs bring your message to life.

  • Type: Static
  • Target: Baggage, Concourse, Terminal Connectors, and Ticketing.
  • Share of Voice: 100%
  • Production Estimate: $300-$600
  • Advertisers: University of Texas, Samsung, Enterprise, Expedia, and more.


Chicago O'Hare ORD Airport Mini-Spectacular Advertising

A large-scale variation of a classic advertising format, backlit Spectaculars deliver great passenger reach and impact. Mini-Spectaculars are strategically placed in main ORD Airport arteries to catch traveler's eyes while they navigate to concourses and arrival areas.

  • Type: Static
  • Target: Baggage, Concourse, Terminal Connectors, and Ticketing.
  • Formats: 5'h x 20'w, 4'h x 10'w, 7'h x 11'w, 5'h x 15'w, and 6'h x 6'w
  • Share of Voice: 100%
  • Production Estimate: $400-$700
  • Advertisers: Dell, CA Technologies, Oracle and more.

Security Tray Bins

Chicago O'Hare ORD Airport TSA Security Tray Bins

Since all passengers must go through security check points, these messages cannot be avoided and therefore guarantee 100% departing passenger visibility. Brand recognition and recall are much more likely when advertising serves a practical purpose and is helpful to passengers.

  • Type: TSA Security Line Media
  • Size: Fixed
  • Share of Voice: 100%
  • Target by: Airport and Terminal
  • Format: Static
  • Advertisers: Arizona State University, Honda, Reebok, Zappos and more.


Chicago O'Hare ORD Airport Spectaculars

Reach your target audience in a big way with Spectaculars! Your message gets noticed as passengers walk to baggage claim, restaurants, shopping or their gate. Spectaculars are also located in great targeted locations like the Rental Car Facility and the Taxi line at Chicago Airport.

  • Type: Static
  • Target: Baggage, Concourse, Terminal Connectors, and Ticketing.
  • Formats: 5'h x 20'w, 4'h x 10'w, 7'h x 11'w, 5'h x 15'w, and 6'h x 6'w
  • Share of Voice: 100%
  • Production Estimate: $500 - $1,200
  • Advertisers: Dell, CA Technologies, Oracle and more.

Wall Wraps

Chicago O'Hare ORD Airport Wall Wrap Advertising

Wall and window wraps deliver big impact to travelers and are strategically located in high traffic locations. They provide a “can’t miss” message for advertisers. Both large and small, wraps are a great option to show-off your brand or offer.

  • Type: Wall Wrap Statics
  • Size: Varies
  • Share of Voice: 100%
  • Production Estimate: $1,000 - $5,000
  • Advertisers: Mail Chimp, HSBC, Sophos, Infor, Undertone, and more.

Did You Know?

Airport advertising is the only medium forecast to double its audience within the next 20 years.

The airport arena creates a positive pre-disposition toward brand communications.

Passengers believe advertising belongs within an airport.

Advertising in airports bestows a brand with international status, prestige and power.

Passengers express a desire for greater engagement with airport advertising.

Airport advertising is the only medium able to deliver a powerful and memorable universal brand experience across the globe.

O’Hare Airport Increases Expansion Expectations

Posted: September 19, 2018

Politics can sometimes be a boon to the airport industry and in the case of Chicago’s O’Hare International Airport, that is certainly the case. The Duckworth plan, being presented by Senator Tammy Duckworth, will aid the airport with a massive gate expansion. The expansion will provide more ORD advertising space and increase the number of passengers using the airport, as well.

The airport addition is expected to run roughly $9 billion to add new gates and terminals. The original project called for the city to borrow money for the airport renovations. However, this would end up being far more expensive, due to interest rates. The idea behind the Duckworth plan is to allow the federal government to aid major airports. The end result will be more expansions and upgrades, at a lower cost than if the airports borrow money. It’s a bold move on the part of the Senator, but could result in a drastic uptick in the number of renovations in airports, provided Senate passes the bill.

For companies interested in ORD advertising, the bill is one that will be very beneficial. O’Hare Airport, for example, will soon have new terminals and gates, all awaiting advertising displays. The increase in passengers means more traffic to see the ads and the value of any displays throughout the airport will immediately rise. More advanced visual aesthetics will also help advertising companies

The Duckworth plan is one that will benefit airports and airport advertisers alike. It’s not just for the Chicago O’Hare airport, either. If the bill passes, more and more airports will be able to apply for federal funding to help fund their expansions. It’s a big step forward in the aviation industry . . . and a definite leap for advertisers.

ORD Advertising Expands Along with the Airport

Posted: April 11, 2018

The Chicago O’Hare International Airport is set to begin its massive expansion after a number of setbacks. The changes and additions to the airport mean plenty of new ORD advertising opportunities. The airport is aiming to become a global hub for the United States and the $8.5 billion expansion should certainly help with that.

The renovation was nearly dead in the water when the plans met with opposition. American Airlines opposed the original plans, due to the fact that United would be receiving five new gates. With United and American paying the landing fees that would fund the expansion, making both airlines happy was a priority. For a while, it looked like both companies would oppose the new airport plans. Fortunately, United joined forces with the city quickly and now that American Airlines has also conceded, the plans for expansion can move forward.

The new remodel is a massive leap for the O’Hare International Airport and will be the biggest, most costly build in the airport’s history. However, when completed, the airport will stand as one of the top global airports in the world, alongside Dubai and Tokyo. In addition to the added gates and facilities, the city will be adding an express train from downtown, making it simple to reach the airport in record time. These changes should help boost the number of passengers traveling through the O’Hare Airport. Advertising opportunities will also be greatly expanded and with more travelers than ever, marketers should expect to see a big leap in ROI.

As one of the busiest airports in the world, O’Hare airport is in desperate need of a renovation. The airport hasn’t had any big updates in nearly 20 years, making it high time for an expansion. For those interested in marketing to the massive crowds passing through the airport, ORD advertising is about to be worth a whole lot more in potential sales. That’s good news for both existing and new advertisers.


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