LAS Advertising Media
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Las Vegas (LAS) Airport Advertising
More than 43 million travelers pass through McCarran International in Las Vegas every year. This is a hot destination and the airport is the 9th largest in the country, with major cities like Los Angeles, Chicago, Denver, Seattle, Atlanta, Dallas, San Francisco and New York all feeding into LAS.
While Las Vegas is known for gambling, it also hosts 44 of the biggest trade shows in the country and is home to such massive events as NASCAR, Super Bowl, National Finals Rodeo and the Final Four. Pro golf tournaments and holidays are also huge here, both for national and international visitors, with a big focus on industries like healthcare, auto , retail, tech, fashion and electronics. The high end events mean that many visitors are high income and have plenty of cash to spend, so LAS advertising does well when aimed at these travelers.
There are plenty of opportunities for McCarran International airport advertising. Everything from wall wraps and traditional banners to digital ads and experiential marketing is available for brands looking to make an impact on the 3 million monthly visitors. Since the average traveler to Las Vegas is coming in with more discretionary income than anywhere else in the world, LAS advertising is the perfect way to reach these travelers before they even get out on the Strip.
LAS Airport Travelers Profile
| 2015 total passengers: | 45,443,900 |
| Avg. monthly passengers: | 3,786,991 |
Sources: Airports Council Informational 2015
Baggage Claim Area
Dioramas, Spectaculars, Tension Fabric Display packages are available in the baggage areas at Las VegasAirport.
- Type: Static
- Size: Varies
- Share of Voice: 100%
- Format: Static
- Production Estimate: $300-$1,500
- Advertisers: Prudential, Verizon, TheParking Spot, Oracle, and many more.
Overhead Banners
Capture 100% share of voice and guaranteed engagement! Las Vegas Airport offers multiple locations with high-impact overhead banner displays.
- Type: Tension Fabric Displays
- Size: Varies
- Share of Voice: 100%
- Production Estimate: $1,000 - $3,500
- Advertisers: GMC, Lincoln, Universal Pictures, Zoho CRM, and more.
The Business Network & Club Lounges
This impactful network at Las Vegas Airport is specifically targeted to deliver advertisers an elusive audience of airport travelers: Reach the most exclusive business and luxury leisure travelers where no one else can. Airport executive club lounges represent an exclusive opportunity for delivering tailored marketing messages to a valuable and premium travelers.
- Type: Vertical, Digital, Exhibit, Banners and Product Placements.
- Size: Varies
- Share of Voice: 100% on Static. :10 Seconds out of :60 seconds loop
- Format: Static and full motion.
- Production Estimate: Varies
- Advertisers: Sony, Bose, Grey Goose, Jaguar, Lexus, and many more.
Digital Screen Network
The Las Vegas Airport Digital Network, which is comprised of fully-digital, high definition double-sided 70” LCD screens. Each unit is situated in head-on positions in order to guarantee that this premium advertising medium is seen by all arriving and departing passengers throughout the airport.
- Type: Digital LCD Screens
- Size: 40“, 48”, 50” and 70”
- Share of Voice: :10 Seconds out of :60 seconds loop
- Format: Static and full motion
- Production Estimate: $0
- Advertisers: Nissan, Verizon, Visit Las Vegas, IBM, and many more.
Digital Spectaculars
Digital Spectaculars are intentionally located in the most densely populated areas of Las Vegas Airport – in the heart of retail shopping and dining concourses, or in main airport arteries – strategically positioned for prime viewing as travelers navigate their way through terminals and arrivals areas.
- Type: Large Format Digital LCD Screens
- Size: Varies
- Share of Voice: :10 Seconds out of :60 seconds loop
- Format: Static and full motion
- Production Estimate: $0
- Advertisers: Accenture, Microsoft, SanDisk, Intel, Oracle, and many more.
Dioramas
Sleek, bright and sized right, these beautiful signs showcase your brand to millions every month. Located on walls, in LAS concourses, arrival and public areas, and at key intersections of the airport, these signs bring your message to life.
- Type: Static
- Target: Baggage, Concourse, Terminal Connectors, and Ticketing.
- Share of Voice: 100%
- Production Estimate: $300-$600
- Advertisers: University of Texas, Samsung, Enterprise, Expedia, and more.
Mini-Spectaculars
A large-scale variation of a classic advertising format, backlit spectaculars deliver great passenger reach and impact. Mini-Spectaculars are strategically placed in main Las Vegas airport arteries to catch traveler's eyes while they navigate to concourses and arrival areas.
- Type: Static
- Target: Baggage, Concourse, Terminal Connectors, and Ticketing.
- Formats: 5'h x 20'w, 4'h x 10'w, 7'h x 11'w, 5'h x 15'w, and 6'h x 6'w
- Share of Voice: 100%
- Production Estimate: $400-$1,000
- Advertisers: Dell, CA Technologies, Oracle and more.
Security Tray Bins
Since all passengers must go through security check points, these messages cannot be avoided and therefore guarantee 100% departing passenger visibility. Brand recognition and recall are much more likely when airport advertising serves a practical purpose and is helpful to passengers.
- Type: TSA Security Line Media
- Size: Fixed
- Share of Voice: 100%
- Target by: Terminal
- Format: Static
- Advertisers: Arizona State University, Honda, Reebok, Zappos and more.
Spectaculars
Reach your target audience in a big way with Spectaculars! Your message gets noticed as passengers walk to baggage claim, restaurants, shopping or their gate. Spectaculars are also located in great targeted locations like the Rental Car Facility and the Taxi line at the Las Vegas Airport.
- Type: Static
- Target: Baggage, Concourse, Terminal Connectors, and Ticketing.
- Formats: 5'h x 20'w, 4'h x 10'w, 7'h x 11'w, 5'h x 15'w, and 6'h x 6'w
- Share of Voice: 100%
- Production Estimate: $500 - $1,200
- Advertisers: Dell, CA Technologies, Oracle and more.
Wall Wraps
Wall and window wraps deliver big impact to travelers and are strategically located in high traffic locations. They provide a “can’t miss” message for advertisers at LAS. Both large and small, wraps are a great option to show-off your brand or offer.
- Type: Static
- Size: Varies
- Share of Voice: 100%
- Production Estimate: $2,000 - $7,000
- Advertisers: Mail Chimp, HSBC, Sophos, Infor, Undertone, and more.
Did You Know?
Airport advertising is the only medium forecast to double its audience within the next 20 years.
The airport arena creates a positive pre-disposition toward brand communications.
Passengers believe advertising belongs within an airport.
Advertising in airports bestows a brand with international status, prestige and power.
Passengers express a desire for greater engagement with airport advertising.
Airport advertising is the only medium able to deliver a powerful and memorable universal brand experience across the globe.
Las Vegas: A Destination for Everyone
Posted: June 08, 2017
Las Vegas airport advertising is really paying off. The McCarran International airport had the most passenger traffic it has ever had this past April. That record was over 4 million travelers, which is a 4% increase over April 2016. The massive increase in passengers is good news for Las Vegas airport advertising, as more passengers than ever are seeing ads and announcements throughout the airport.
While Vegas may be best known for its gambling opportunities and casinos, the city sees far more than just gamblers. Everyone from newlyweds to business people travel to the city and enjoy spending time there. Las Vegas has a huge wedding industry, which has grown drastically over the years and is a destination spot for bachelor and bachelorette parties. It’s also one of the biggest cities for conferences and sees millions of business travelers every year.
As more and more people flood into Las Vegas, it’s not surprising that McCarran International airport advertising has spiked. With roughly 48 million passengers flying into McCarren alone, there’s plenty of opportunity for companies to make themselves known. Whether you’re catering to the leisure crowd, newlyweds and their wedding parties or business people, advertising here is pretty much guaranteed to reach the right people.
A number of airlines fly out of Vegas, including American Airlines, Delta Air Lines and Southwest Airlines, though Southwest is the fastest growing one at the local airports. Just this airline transported over 1.5 million travelers in the month of March, 2017.
When planning a marketing campaign for the airport, don’t forget the luxury travelers. In April alone, McCarran saw over 86,000 passengers arrive via helicopter. These are people who are bound for the penthouses and high end resorts in Vegas and this group alone is well worth placing luxury merchandising around the airport.
For companies interested in touting their services throughout the airport, McCarran airport advertising is an excellent opportunity and allows businesses to reach a wider variety of passengers than many other cities.
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