EAM Advertising
Get the LAS media kit

Las Vegas airport advertising at Harry Reid International (LAS) The Week Starts at the Airport. Not the Convention Center.

CES, Black Hat, SEMA, Money20/20, AWS re:Invent, or F1 week — your audience lands at LAS before it reaches the show floor. Send your email for the LAS media kit. We'll follow up to learn the event and the objective, then come back with current arrival-path availability and a recommended mix for that week.

We’ll follow up with the kit and next steps for your campaign.

Schedule a callEmail your brief

  • #1Trade show destination
  • 20+Media options
  • 54.99MLAS passengers in 2025

You’re in good company

  • Thomson Reuters
  • Invest in Canada
  • Dynatrace
  • Fortinet
  • Motorola
  • BYU

At a glance

Las Vegas airport advertising
at a glance

  1. 1

    LAS served 54.99 million passengers in 2025 (third-highest year on record, down 5.9% from 2024). For most B2B advertisers the value concentrates into 15–20 event weeks — CES, SEMA, Black Hat, Money20/20, AWS re:Invent, and F1 among them.

  2. 2

    LAS is an origin-and-destination airport. Unlike Atlanta or Dallas, almost everyone walking past the ad is actually going to Las Vegas. During your event week they are not a broad travel audience — they are your conference, arriving.

  3. 3

    The minimum campaign is one week. Two-week and four-week flights are also available. A single placement typically runs $10,000–$50,000 for the week. Digital domination takeovers (100% share of voice on a network) run north of $100,000. Most two- or three-network arrival-path campaigns land between $40,000 and $250,000. Those are planning ranges, not a posted rate card.

  4. 4

    Marquee weeks carry a material premium over standard-period rates. The most visible arrival-path units are typically committed 4–6 months out.

  5. 5

    For conference campaigns, arrival-path placements outperform departure-side inventory. Attendees are plan-forming on the way in and heads-down on the way out.

  6. 6

    Digital creative is typically due 14–18 business days before the flight. Contracts are non-cancellable once signed. One creative runs per contracted spot.

  • 54.99MLAS passengers in 2025 — third-highest year; −5.9% vs. 2024 recordClark County Department of Aviation, Jan 2026
  • ~6MConvention and trade-show attendees in Las Vegas annuallyLas Vegas Convention & Visitors Authority
  • 170+Direct markets served from LASHarry Reid International Airport, 2026

Start your LAS plan

Major weeks at LAS are booked before most brands start looking.

Three ways to start, depending on where you are.

ResearchingGet the LAS media kitFormats, planning ranges, and booking windowsGet the kit Ready to planSend a LAS briefCurrent availability and a recommended mixSend a brief Want to talk it throughBook a 15-minute callPick a time with an airport media plannerBook a call

What you can run

What can you run
at LAS?

These are the units a typical event-week buy uses, with photos from LAS: eight digital networks along the arrival path, from the Concourse D rotunda to bag claim and the curb, plus a domination package, exit sponsorships, a parking-garage banner, and taxi tops.

Spectacular Digital Network at LAS

Digital network

Spectacular Digital Network

12 large overhead screens in Terminal 1 bag claim. One advertiser is posted on at least one screen more than half the loop, then all 12 dominate together for 15 seconds every 6 minutes.

Covers T1 arrivals only: Allegiant, American, Contour, Delta, Southwest, and Spirit. Static creative — no motion on this network.

Before you buy. The 15-second spot is not a single fixed face. It rotates across 12 units, then dominates all 12.

Artwork
14–18 business days
Units
12 in T1 bag claim
Type
Static only
Spot
15 seconds
Loop
360 seconds (6 minutes)
Share of voice
195 of 360 seconds live — about 54% of the loop
Sizes
Six 108″ × 768″, four 52″ × 94″, two 60″ × 360″
Airlines
T1 domestic: WN, DL, AA, NK, G4, Contour
Rotunda Digital Network at LAS

Digital network

Rotunda Digital Network

15 screens around the Concourse D rotunda, sold as a synced package. One large face plus 14 smaller faces. D is where most business-class LAS passengers come through.

Airlines on this network: Delta, American, United, JetBlue, Hawaiian, and Frontier.

Before you buy. This is a domination of the rotunda, not a single board. Confirm the package is all 15 screens in sync before you compare it to a concourse spot.

Artwork
14–18 business days
Units
15 synced screens
Type
Full motion
Spot
8 seconds
Loop
128 seconds / 16 spots
Share of voice
1 of 16 spots (6.25%)
Sizes
One 228″ × 396″; fourteen 96″ × 132″
Airlines
DL, AA, UA, B6, HA, F9
Terminal 3 Digital Arrivals Network at LAS

Digital network

Terminal 3 Digital Arrivals Network

14 screens on the T3 domestic and international escalators into bag claim, plus the bag-claim lobby exits. Same passenger can see the message more than once before they leave the building.

Built for T3 arrivals: United, Alaska, JetBlue, Frontier, Hawaiian, Sun Country, and the international carriers that use T3.

Before you buy. A 4-second spot in a 40-second loop is a short hit. The value is repeat exposure on the walk, not dwell.

Artwork
14–18 business days
Units
14 in T3
Type
Full motion
Spot
4 seconds
Loop
40 seconds / 10 spots
Share of voice
1 of 10 spots (10%)
Coverage
Domestic escalators and exits, international escalators and exits
Airlines
UA, AS, B6, F9, HA, SY and T3 international
Concourse Digital Network at LAS

Digital network

Concourse Digital Network

36 screens in the T1 and T3 concourses — the only digital network post-security that covers the walk to bag claim for every domestic arrival. International departing T3 / Concourse E also pass it.

Units sit in walkways and tram holding areas: 8 in T1, 28 in T3.

Before you buy. Confirm whether you are buying the full 36-unit network or a subset. Screen sizes are not one spec — walkway, tram, D wings, D escalator, and E pylons are different files.

Artwork
14–18 business days
Units
36 (8 in T1, 28 in T3)
Type
Full motion
Spot
8 seconds
Loop
128 seconds / 16 spots
Share of voice
1 of 16 spots (6.25%)
Reach
Domestic arrivals moving through the T1 and T3 concourses
Airlines
WN, DL, AA, NK, G4, AS, F9, HA, B6, SY, UA and Contour
Digital Banner Network at LAS

Digital network

Digital Banner Network

46 vertical digital walls in T1 and T3 bag claim, exclusive. Your creative is on every unit, 100% of the time — no loop, no other advertiser on this network.

Bag claim is the exit path even for passengers who did not check a bag. Dwell on a busy week is often 30–35 minutes.

Before you buy. This is the only LAS digital network sold as a true 100% share-of-voice sponsorship. Do not compare a rotating carousel spot to this buy.

Artwork
14–18 business days
Units
46 (26 in T1, 20 in T3)
Type
Static only
Share of voice
100% — exclusive
Loop
None. You own the network for the week.
Sizes
T1 tall 156″ × 60″ (18); T1 short 108″ × 60″ (8); T3 72″ × 42″ (20)
Airlines
All domestic arrivals through T1 and T3
Baggage Carousel Digital Network at LAS

Digital network

Baggage Carousel Digital Network

46 screens sitting on the carousels in T1 and T3 bag claim. Passengers wait 20–30 minutes here. People who did not check a bag still walk through this hall to ground transportation.

Static only. One of the most requested digital networks at LAS.

Before you buy. This is a rotating loop of 24 spots, not a domination. If you need the walls 100% of the time, that is the Banner Digital Network sponsorship — a different product.

Artwork
14–18 business days
Units
46 (26 in T1, 20 in T3)
Type
Static only
Spot
15 seconds
Loop
360 seconds / 24 spots
Share of voice
1 of 24 spots (4.2%)
Sizes
T1 42″ × 150″; T3 48″ × 72″
Airlines
All domestic arrivals through T1 and T3
Transportation Digital Network at LAS

Digital network

Transportation Digital Network

14 screens in the T1 and T3 taxi and rideshare halls. Wait times run long on event weeks — often 30 minutes when volume spikes.

Reaches every passenger leaving by taxi or rideshare, including international arrivals.

Before you buy. Roadway and curb inventory is sometimes sold by a different operator than terminal digital. We contract this as one buy.

Artwork
14–18 business days
Units
14 (7 in T1, 7 in T3)
Type
Full motion
Spot
10 seconds
Loop
150 seconds / 15 spots
Share of voice
1 of 15 spots (6.7%)
Sizes
Rideshare 25″ × 86″ (6); T1 taxi 39″ × 137″ (4); T3 taxi 20″ × 118″ (4)
Airlines
All T1 and T3 arrivals, including international
Audio Visual Digital Network at LAS

Digital network

Audio Visual Digital Network

22 screens with sound in T1 and T3 bag claim: two large end units in T1 and 20 carousel units in T3. This is the only digital network inside LAS that runs audio.

Creative must include audio. A :30 in a 20-minute loop is a long spot and a long wait between plays.

Before you buy. Do not send a silent file. And do not treat 1 of 40 spots as the same share of voice as an 8-second concourse unit.

Artwork
14–18 business days
Units
22 (2 in T1, 20 in T3)
Type
Full motion + audio required
Spot
30 seconds
Loop
1,200 seconds / 40 spots
Share of voice
1 of 40 spots (2.5%)
Sizes
T1 216″ × 384″ (2); T3 44″ × 79″ (20)
Airlines
All domestic arrivals through T1 and T3
Domination Digital Package at LAS

Package

Domination Digital Package

A coordinated buy across multiple bag-claim and curb screens in the same week — overheads, wall units, and carousel faces running one brand instead of a mixed loop.

This is the format that reads as “the airport is theirs” during CES, Black Hat, or F1 week. It is sold as a package, not as leftover spots on separate networks.

Before you buy. Ask which screens are included and whether any faces stay in the shared loop. Domination means share of voice, not just more units.

Type
Multi-network digital package
Best use
Event-week arrival path
Artwork
14–18 business days
Exit Sponsorship Package at LAS

Static

Exit Sponsorship Package

Door surrounds and adjacent panels at the passenger-pickup exits. Every arriving passenger who walks out to taxi, rideshare, or parking passes these faces.

Static production — printed panels, not a loop. One brand owns the doorway for the contracted week.

Before you buy. Confirm which doors are in the package (Door 2 vs. a full-exit set) and the install window. This is production-led, not a last-minute digital add.

Type
Printed exit wraps and panels
Location
Passenger pickup / ground-transport exits
Production
14–21 business days
Outdoor Parking Banner at LAS

Exterior

Outdoor Parking Banner

Large printed wrap on the parking-garage helix. Seen by drivers entering and leaving the airport, including attendees who rented a car or parked for the week.

Not an arrival-path digital unit. Use it as an overlay when the week already has terminal coverage, or when the audience is driving the campus.

Before you buy. Confirm sightlines from the inbound roadway and whether the week includes lighting. Night shots read differently than daytime arrivals.

Type
Printed outdoor banner / wrap
Location
Parking garage helix
Production
14–21 business days
Taxi Tops Package at LAS

Exterior

Taxi Tops Package

Toppers on the taxi queue at the curb. Reaches attendees the moment they step out to ground transport — after bag claim, before the Strip.

Pairs with the transportation digital network on the same curb. One is a screen on the canopy; this is the moving fleet in the lane.

Before you buy. Ask how many cabs are wrapped for the week and whether the queue you care about (T1 vs T3) is included.

Type
Taxi topper package
Location
Terminal curb / taxi queue
Lead time
7–10 business days

Every airport format, with specs and lead times

The digital, static, experiential, and exterior units brands buy in airports. For LAS we plan specific units and dates against what is open at the time.

Examples

What do real ads
at LAS look like?

Just some of the advertising campaigns at Harry Reid (LAS) Airport.

Real brands. Real campaigns.

Which brands have run airport campaigns
with EAM Advertising?

Campaigns across several countries and media owners, each bought through one contract. Swipe or use the arrows for the markets, the scope, and the result.

Explore more campaigns

“EAM made a nationwide airport campaign feel much easier to manage. The team was responsive, organized, and always on top of the details. They helped us make smart decisions with the budget, kept everything moving, and ultimately delivered exactly what we were looking for.”

Chief Marketing OfficerFortinet · nationwide airport campaign

These examples show past EAM campaigns—not a minimum campaign size, a forecast, or a guarantee of results. One-airport briefs are welcome, too.

Cost

What does Las Vegas airport
advertising cost?

One-week minimum. Two-week and four-week flights are also available. Typical single placement: $10,000–$50,000. Network domination: north of $100,000. Most conference packages (two or three arrival-path networks): $40,000–$250,000. Those are planning ranges, not a rate card.

Sold by the weekOne-week minimum, with two- and four-week flights. A single placement runs $10,000–$50,000 for the week.

The minimum campaign at LAS is one week. Two-week and four-week flights are also available. For a campaign built around a convention, one week is the natural unit. Expect $10,000 to $50,000 for a single placement, depending on the network, the specific units, frequency, and how close your dates fall to a major event. Digital domination takeovers, every screen on a network with no rotation and no competing brands, run north of $100,000 for the week.

What a budget buys at LAS

Planning ranges for a week. Pick the one closest to your brief and we’ll build the plan from it.

$10,000–$50,000

A single placement

What it is
One network or unit for the week, depending on the network, the specific units, frequency, and how close your dates fall to a major event
For
A focused presence for one event week
Plan at this budget
$40,000–$250,000

A conference package

What it is
Two or three networks along the arrival path, with share-of-voice protection during the event week
For
Most conference-focused LAS campaigns; the range depends on format weight and whether a full sponsorship is in the mix
Plan at this budget
$100,000 and up

A network domination

What it is
Every screen on a network, with no rotation and no competing brands, for the week
For
Takeover weeks and category-leader statements
Plan at this budget

These are planning ranges, not packages or a rate card. Actual mixes depend on availability, the week, and how close your dates fall to a major event.

Contract realitiesDigital creative due 14–18 business days before the flight, non-cancellable once signed, and one creative per contracted spot.

Digital creative is typically due 14–18 business days before the flight starts (confirm the spec deadline on the contract — networks differ), contracts are non-cancellable once signed, and one creative runs per contracted spot — you cannot rotate multiple executions in a single slot. Static, wraps, and tray branding need more production and installation time regardless of flight length. Booking early matters as much for production timing as for availability.

The calendar is the pricing modelIn its busiest weeks LAS prices like the most premium coastal hubs, and the convention-free peaks carry a premium too.

Standard-period rates track its passenger volume, but during its busiest weeks LAS prices like the most premium coastal hubs, because for those weeks it effectively is one. CES, SEMA, and F1 are the obvious ones. NAB, Black Hat, Money20/20, and AWS re:Invent carry a premium for the same reason, and so do the weeks that fill the airport without a convention: New Year’s Eve, March Madness, EDC in May, the National Finals Rodeo in December, and any weekend with a major fight or a stadium event. The calendar is the pricing model.

What this page will not publishUnit-level rates, loop-position premiums, and week-specific quotes come back as a quote, not on this page.

Unit-level rates, loop-position premiums, and week-specific quotes. Those numbers move with availability and with the week. What you can plan against: one-week minimum; two-week and four-week flights also available; $10,000–$50,000 for a typical single placement; north of $100,000 for a network domination; $40,000–$250,000 for a two- or three-network conference package. Specific units and weeks come back as a quote.

Compare all eight digital networks in one tableWhere, screens, spot, best for

Rather than a rate card, the table below shows how LAS inventory is actually structured: where each placement reaches people, how many screens it runs on, and what your spot looks like inside the loop. That last column is the one most buyers never see before they sign.

LAS digital placements, where they reach arriving passengers
PlacementWhere it reaches themScreensYour spot in the loopBest for
Concourse Digital NetworkPost-security walkways and tram holding areas in T1 and T3 — the post-security concourse network covering domestic arrivals in T1 and T336:08 spot · 16-spot loopAirport-wide reach on the walk to bag claim
Concourse D RotundaSynchronized takeover of every screen in the rotunda serving T3 / D-gate traffic, including a large share of premium cabins15:08 spot · 16-spot loop, synced across all 15 screensExecutive and business-class audiences
Baggage Carousel ScreensAbove every carousel in T1 and T3, during a 20–30 minute wait for luggage46:15 spot · 24-spot loopLongest dwell time on the arrival path
Bag Claim Spectaculars12 large overhead screens in T1 bag claim — rotates, then dominates all 12 at once every 6 minutes12:15 spot rotating, plus a full 12-screen domination every 6 minutes — posted over 50% of the timeScale and domination moments in bag claim
Taxi and Rideshare ScreensGround-transportation pickup zones in T1 and T3 — waits run up to 30 minutes at peak14:10 spot · 15-spot loopThe last impression before the Strip
Bag Claim Audio & Visual ScreensThe only in-terminal network with sound — :30 spots across T1 and T3 bag claim22:30 spot with audio · 40-spot loopVideo creative that needs a soundtrack
T3 Arrivals Escalators and ExitsDomestic and international arrivals descending into T3 bag claim — multiple exposures per passenger14:04 spot · 10-spot loopInternational and T3-heavy carriers
Bag Claim Full Sponsorship46 vertical digital walls across T1 and T3 bag claim — your brand on every wall, 100% of the time46Exclusive — every wall, 100% of the timeTakeover weeks and category-leader statements

Timing

When should you buy LAS,
and how far ahead?

For B2B, the marquee conventions: CES, NAB, Black Hat, Money20/20, SEMA, AWS re:Invent, and F1 week, when sponsors host clients and partners. For hospitality and luxury, F1 week and the leisure weekends. Everything else at LAS is bought for the always-on audience, not the calendar. Marquee weeks (CES, SEMA, F1): book 4–6 months out. Mid-tier events: 8–12 weeks is usually enough.

The table below covers the marquee weeks that drive the most airport advertising demand at LAS, with what each one means for the media buy.

Major Las Vegas event weeks for LAS airport advertising
EventTimingWhat it means for the buy
CESJan 6–9, 2027The most contested week of the year. Premium units committed by early fall; heaviest loop crowding on digital networks.
World of ConcreteJan 19–21, 2027Construction and building products. Less contested than CES — strong value for industrial B2B brands.
NAB ShowApr 4–7, 2027Broadcast, media, and entertainment tech. Mid-tier demand; an 8–12 week booking window is usually enough.
Google Cloud NextApr 13–15, 2027Google Cloud customers, partners, and practitioners at Mandalay Bay. Cloud-buyer week — book like a mid-tier tech show, 8–12 weeks out.
Dell Technologies WorldMay 24–27, 2027Dell customers and channel at The Venetian. Enterprise hardware and infrastructure buyers — less contested than CES or re:Invent.
JCK Las VegasJun 2–7, 2027Jewelry and luxury trade. High-value buyer audience with almost no competing airport advertisers — one of the least contested premium weeks on the LAS calendar.
Black Hat USAJul 31–Aug 5, 2027The cybersecurity industry’s annual Vegas migration. Dense security-buyer audience. Immediately before DEF CON.
DEF CONAug 5–8, 2027Follows Black Hat. Same industry in the building across two adjacent weeks — not one combined buy.
NetApp INSIGHTSept 29–Oct 1, 2026Data-infrastructure and hybrid-cloud practitioners at MGM Grand. Concentrated IT-buyer week; 8–12 weeks is usually enough.
Money20/20Oct 19–21, 2027Fintech and payments executives. Density beats size — this week is bought for who is in the building, not how many.
SEMA ShowNov 3–6, 2026Automotive aftermarket. Second-most contested week after CES for arrival-path inventory.
F1 Las Vegas Grand PrixNov 19–21, 2026Team partners and sponsors, many of them enterprise technology, cloud, and financial brands, host executives and clients all week; luxury, hospitality, automotive, and consumer brands compete for the same loops. Premium pricing on exterior and arrival formats.
AWS re:InventNov 29–Dec 3, 2027 (tentative)Cloud and enterprise software buyers. Follows F1 closely — November inventory at LAS is effectively one long premium season.
EAM’s takeAttendance doesn’t equal audience value: Money20/20 can deliver more qualified impressions per dollar than CES for a payments brand.

Attendance numbers do not equal audience value. Money20/20 draws a fraction of CES’s crowd, but that crowd is almost entirely payments and fintech — for a payments brand, that week can deliver more qualified impressions per dollar than CES. The right question is not “which event is biggest.” It is “which week is my exact buyer walking through bag claim.”

How far in advance do you need to book, and what do event weeks cost?

Marquee weeks (CES, SEMA, F1): book 4–6 months out. Mid-tier events: 8–12 weeks is usually enough. High-demand weeks carry a material premium over standard-period rates. Exact unit prices are quoted against avails — not posted here.

Lead time scales with demandThe best arrival-path units commit first; CES flights also need to cover the inbound wave from press days.

Lead time scales with demand. The best arrival-path inventory commits first. Once those units are gone, what remains is network digital with crowded loops — you can still buy a spot, but you are competing for position inside someone else’s week. As a rule, the more your event moves the city, the earlier you book. CES arrivals also start before show open: press days run January 3–4, 2027, with show days January 6–9, so a CES flight has to cover the inbound wave, not just the badge-pickup days.

Event weeks cost moreEvent weeks cost more than a standard January or August week, and the premium moves with demand.

Event weeks cost more than a standard January or August week at the same airport. That premium is real and it moves with demand.

LAS booking windows by event tier
TierExamplesBook byWhat sells firstPricing character
MarqueeCES, SEMA, F1 week4–6 monthsBag claim networks, Concourse D rotunda, spectaculars, full sponsorshipMaterial premium over standard-period rates; loops crowd with exhibitors
HighAWS re:Invent, Black Hat / DEF CON3–5 monthsArrival-path digital; T3-heavy units for tech and security mixesMaterial premium vs. standard period. November at LAS is effectively one long premium season
MidNAB, World of Concrete, Money20/20, JCK8–12 weeksStrongest units still go early; standard network spots last longerModest premium. Audience density can beat raw attendance
Open calendarOff-peak / always-on4–8 weeksMost networks availableStandard-period rates; one-week minimum still applies

Ready to plan?

Start your LAS plan.
Send the brief.

Tell us who you need to reach, where, and when. We come back with current availability at every airport in the plan and a recommended mix.

Airports, start date and duration, campaign goal, budget range, and anything else you can share. A few lines is plenty.

We come back with current availability and a recommended mix.

LAS or the Strip

Should you advertise at LAS
or on the Las Vegas Strip?

For an event-week B2B campaign, the airport usually wins on timing and attention. The Strip wins on week-long saturation. If budget forces a choice, start at LAS. If it does not, run both.

Why the airport usually winsTiming and attention: every flying attendee passes through one building at the start of the trip, schedule still open.

For an event-week B2B campaign, the airport usually wins — and the reason is timing and attention, not exclusivity. During a major convention, the Strip is the most saturated ad environment in the country: every digital board, taxi top, and resort screen is sold to an exhibitor, and it reaches attendees when they’re mid-schedule and distracted. The airport reaches the same people at a better moment. Every flying attendee funnels through one building at the start of the trip — bags in hand, badge not yet picked up, deciding which booths and meetings are worth their time. A digital network puts your brand into that window on repeat as they move from gate to bag claim to the curb, in a captive environment with nowhere else to look. It’s the right canvas at the right time.

The authority effect, and its limitsConcession-funded studies find airport-advertised brands read as category leaders; treat them as directional, not independent proof.

There is an authority effect on top of the timing. Concession-funded studies — Ipsos/JCDecaux (2024) and ResearchBods/JCDecaux (2021) — find that travelers index airport-advertised brands as more prestigious or as category leaders (one widely cited prestige index sits at 113). Those studies are paid for by inventory owners. They are useful as a directional signal, not as independent proof. For a B2B brand trying to look like the category’s safe choice ahead of a show full of competitors, that perception is still part of what the placement buys — just do not take the index into a board deck as if EAM or an academic journal produced it.

The honest counterpointThe Strip adds week-long reach a single arrival moment can’t match; well-funded campaigns run both.

The honest counterpoint: the Strip adds reach across the week that a single arrival moment can’t match, and well-funded campaigns run both. But when budget forces a choice, the airport is usually the cleaner reach — your industry, on the way in, before the floor opens. The Strip adds week-long presence. It does not replace the arrival path.

LAS airport: the arrival moment

  • 100% of flying attendees funnel through one building on the way in
  • Reaches them at the best moment: bags in hand, schedule still open, deciding who’s worth their time
  • Captive environment — a digital network repeats your message from gate to bag claim to curb
  • Airport presence reads as category leadership, a perception backed by industry research
  • Fraction of the cost of premium Strip digital during event weeks, bookable by the week

The Strip: the saturation play

  • Reaches attendees mid-schedule, between sessions and dinners, with attention divided
  • Every exhibitor with budget is present during a major convention — the most saturated ad environment in the country
  • Premium units price at multiples of comparable airport inventory
  • Adds week-long repeat exposure that a single arrival moment can’t
  • Strongest as a layer on top of an airport buy, not instead of one

Placement

Where should your ads run
inside LAS?

Along the arrival path: concourse digital, Concourse D rotunda for business-class traffic, bag claim for dwell, then taxi and rideshare screens at the curb. Terminal follows the airline mix. Departure-side is the wrong default for a conference week.

The arrival path, step by stepGate, tram, bag claim, curb: every step has a digital network, from the 36-screen concourse to the taxi and rideshare screens.

For conference campaigns, along the arrival path — and at LAS, every step of that path has a digital network built for it. Arriving passengers move through the same sequence: gate, tram, bag claim, curb. The concourse network is the airport’s post-security backbone — 36 screens across the T1 and T3 concourses — giving broad frequency through the gate areas in both directions. Concourse D’s rotunda, ringed by synchronized screens, carries a large share of LAS premium-cabin traffic — Delta, American, United, and JetBlue — which for a B2B campaign is the most concentrated executive audience in the building. Then bag claim, where the networks catch essentially everyone: every arriving passenger exits through bag claim whether or not they checked a bag, and dwell time peaks at 20–30 minutes under the carousel screens. Finally the taxi and rideshare zones, where waits run up to 30 minutes at peak — the last impression before the Strip.

Terminal follows the airlineT1: Southwest, Delta, American, Spirit, Allegiant, Contour. T3: United, JetBlue, Alaska, Frontier, Hawaiian, Sun Country, international.

Terminal choice follows your audience’s airlines. Terminal 1 handles Southwest, Delta, American, Spirit, Allegiant, and Contour; Terminal 3 handles United, JetBlue, Alaska, Frontier, Hawaiian, Sun Country, and all international arrivals. The D gates serve both terminals by tram, which is why the rotunda reaches business-class flyers regardless of where they land. A conference crowd heavy on Delta, American, and United arrives through Concourse D and T1 bag claim; a West Coast tech or international audience on United, Alaska, or JetBlue comes through T3.

Direction mattersAttendees are forming plans on the way in and heads-down on the way out, so conference buys weight arrivals.

The direction matters more than most advertisers realize. An attendee flying in is forming plans — which booths to visit, which vendors to take meetings with, which parties to attend. An attendee flying out is done: tired, heads-down, mentally back at the office. The same unit that performs on arrival day is wallpaper on departure day. This is why EAM weights conference buys toward arrival-side and bag claim networks rather than spreading budget evenly through the airport.

The LAS arrival sequence, network by network
StepNetworkScreensThe momentEvent-week priority
1. Off the planeConcourse digital network, T1 and T336Walking and tram-waiting; post-security concourse digital covering domestic arrivals in T1 and T3Medium-high — full reach, brief exposure per screen
2. Concourse D rotundaSynchronized rotunda screens15A large share of premium-cabin traffic passes through; every screen plays your spot at onceHigh for B2B — densest executive audience in the airport
3. Bag claim waitCarousel screens, T1 and T34620–30 minutes standing at the carousel; travelers without checked bags still exit through hereHighest — dwell time and attention peak here
3b. Bag claim overheadsBag claim spectaculars, T112Large overheads that rotate, then dominate all 12 at once every 6 minutesHighest — scale and domination moments in the busiest terminal
3c. Bag claim with soundAudio-enabled screens, T1 and T322The only in-terminal network with audio; :30 spots while passengers waitHigh for video creative — the only place a soundtrack plays
3d. T3 arrivalsEscalator and exit screens into T3 bag claim14Domestic and international arrivals see the message multiple times on the way down and outHigh for T3 and international audiences
4. The curbTaxi and rideshare screens, T1 and T314Waiting for a car, up to 30 minutes at peak — the last impression before the StripHigh — the final touch before the event
Departure sideEye-level wall branding, concourse digital—Attendees heading home, heads-downLow for conference buys; strong for always-on

Arrival-path plan (conference weeks)

  • Bag claim carousel network — 20–30 minutes of dwell across both terminals
  • Concourse D rotunda for business-class and executive arrivals
  • Concourse network for frequency across T1 and T3
  • Bag claim spectaculars when the brief calls for scale
  • Taxi and rideshare screens for the last impression before the Strip

Full-journey plan (brand campaigns)

  • Concourse network for frequency in both directions across T1 and T3
  • Bag claim and curb networks for arrivals, concourse for departures
  • Audio & Visual network when video creative carries a soundtrack
  • Multi-week flights across standard and event periods; suits always-on, tourism, and consumer brands

Why LAS

Why is advertising at LAS
different from any other airport?

LAS is a calendar channel. You are not buying airport travelers or a connecting crowd. You are buying a specific industry’s arrival moment, in the one building they all pass through.

A naming noteHarry Reid International is the former McCarran International Airport, renamed in 2021. Same airport, same LAS code, same inventory.

First, a naming note for anyone who last bought this market a few years ago: Harry Reid International is the former McCarran International Airport, renamed in 2021. Same airport, same LAS code, same inventory — only the name on the building changed.

Six million convention attendees a yearArrivals change completely week to week: the tech industry at CES, the automotive aftermarket at SEMA, fintech at Money20/20.

Las Vegas hosts roughly six million convention and trade-show attendees a year, which means the composition of LAS foot traffic changes completely from one week to the next. During CES week, LAS arrivals are the tech industry. During SEMA, they’re the automotive aftermarket. During Money20/20, they’re fintech decision-makers.

Almost nobody is connectingNearly everyone in the concourses is starting or ending the trip in Las Vegas, not changing planes.

Almost everyone walking those concourses is starting or ending the trip in Las Vegas. You are not buying a connecting crowd that will never enter the city.

A channel you can target by calendarYou’re buying a specific industry’s arrival moment, when every attendee funnels through the same building.

That is why LAS is a media channel you can target by calendar. You’re not buying “airport travelers” — you’re buying a specific industry’s arrival moment, at the one point in their trip when every single one of them funnels through the same building.

Why most LAS campaigns are event-anchoredBrands at AWS re:Invent, Black Hat, or F1 week use LAS to reach their audience hours before the event starts.

This is why most of the LAS campaigns EAM handles are event-anchored. A brand exhibiting at AWS re:Invent, sponsoring at Black Hat, or hosting customers during F1 week uses LAS to reach its exact audience hours before the event starts — while plans for the week are still forming.

Audience

Who actually flies
through LAS?

54.99 million passengers in 2025, almost all beginning or ending in Las Vegas. Southwest is the largest carrier. Terminal 1 vs. Terminal 3 follows the airline, and the useful audience is the 100,000–150,000 people arriving during your industry week — not the annual total.

Carriers, terminals, and traffic54.99 million passengers in 2025; Southwest carried about 21.8 million. T1 and T3 split by airline.

LAS served 54.99 million passengers in 2025 (54,988,547 in the Clark County year-end release) across more than 30 airlines, connecting to over 170 direct markets. That was the third-highest year on record and 5.9% below 2024’s record. Because it is an origin-and-destination airport, that traffic is people actually coming to Las Vegas rather than changing planes. Southwest carried about 21.8 million of those passengers. Which carriers your audience flies decides where they arrive: Southwest, Delta, American, Spirit, Allegiant, and Contour passengers come through Terminal 1; United, JetBlue, Alaska, Frontier, Hawaiian, Sun Country, and all international arrivals through Terminal 3 — as of 2026 planning. Confirm against the current LAS map. That is why the placement plan starts with the airline mix.

Composition by week, not the annual totalA B2B brand needs the 100,000–150,000 people arriving during its industry’s week, not all 55 million.

What matters for advertisers isn’t the average — it’s the composition by week. During the roughly 15–20 major event weeks each year, business travelers and industry attendees dominate arrivals. A B2B brand doesn’t need LAS’s 55 million passengers; it needs the 100,000–150,000 arriving during its industry’s week. That’s a level of audience precision outdoor almost never offers, and it’s why most B2B campaigns EAM runs at LAS are tied to an event week rather than an always-on flight.

Business travelers at LAS

Business decision makers and conference arrivals

CES, Black Hat, Money20/20, AWS re:Invent. The people who decide what gets bought fly in for these weeks with meetings booked, booths to visit, and sponsors to see. The airport reaches them on the way in, before any of that starts, when the week is still open. Digital loops on the arrival path beat a departure-side buy.

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Terminal follows the airline as of 2026 planning: Southwest, Delta, American, Spirit, Allegiant, and Contour through T1; United, JetBlue, Alaska, Frontier, Hawaiian, Sun Country, and international through T3. Confirm against the current map.

Premium travelers at LAS

Affluent and premium traffic

F1 week in November, the international arrivals in Terminal 3, and the passengers inside the club lounges. This audience is smaller than the conference crowd and worth more per head: international visitors flying in for the race, business-class travelers on the long-haul routes, and the executives who use the Terminal 3 lounges every week.

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F1 week is also a B2B week. The race brings team partners and sponsors, many of them enterprise technology, cloud, cybersecurity, and financial brands, along with the executives and clients they host in hospitality suites and at the Paddock Club; partner summits and client dinners cluster around it. Luxury, automotive, hospitality, and private-banking brands compete for the same loops, so the week is short, contested, and priced at a premium. A brand that wants this audience plans for F1 week specifically, weights Terminal 3 arrivals and the lounge inventory, and expects to pay for the position.

How EAM works

How does EAM run
an LAS event campaign?

One call, one plan, one contract. We follow up to learn the event and the objective, then come back with current availability and a recommended mix.

  1. Step 01

    Scope the week.

    Event dates, inbound airlines, whether the brief is a B2B conference, F1 week hosting, or a consumer push, and whether one week or a surrounding flight.

    You getThe week, the airlines, and the scope

  2. Step 02

    Check avails and loop position.

    Which arrival-path networks are still open, how crowded the loops already are, and whether a domination or sponsorship is even possible.

    You getAvailability and loop crowding

  3. Step 03

    Quote the mix.

    Formats, share of voice, and a range. After we know the event and the objective, we come back with current availability and a plan you can take inside.

    You getA quoted plan you can take inside

  4. Step 04

    Contract and traffic creative.

    Specs across every screen size in the buy, airport approval, files in 14–18 business days before digital start (earlier for static).

    You getOne contract and one spec sheet

  5. Step 05

    Go live and close the loop.

    Confirm posting before the first arrival wave. Deliver proof of posting and play logs after the flight.

    You getProof of posting and play logs in one report

Why an independent agencyEAM owns no media at LAS or any airport, and buys across 125+ airports and 45+ airlines.

EAM Advertising is an independent airport and in-flight media agency, founded in 2015. We specialize in airport and in-flight media and nothing else, and we do not own media assets at LAS or any airport. That independence is why the recommendations hold up. We plan and buy across 125+ airports and 45+ airlines worldwide, which is the leverage and the current-availability knowledge a one-time LAS buyer does not have. Clients include Fortinet, Dynatrace, Rubrik, McGraw-Hill, and Wharton. When the event strategy extends beyond Las Vegas — a roadshow, a multi-city launch, an international push — the same relationship covers the other markets.

For agencies and consultants

Your client. Your plan.
We handle the airports.

Agencies and consultants bring EAM Advertising in as the airport specialist behind a client’s plan. The client relationship stays with you. We plan, buy, and report under NDA, and can work white-label.

Get our media kit
  • Your client stays yours.We work behind your team, not around it.
  • White-label and NDA.Plans and reporting can go out under your name.
  • One contract, one invoice.Every airport and media owner in the plan, under one set of terms.
  • Numbers before the client commits.Current availability and planning ranges at the proposal stage.

Measurement

How do you measure
an LAS event-week campaign?

Proof of posting and digital play logs are factual. Delivered impressions are modeled. Brand lift is the only method that speaks to effect, and it has to be fielded before the flight. Direct pipeline attribution is not reliably available. Do not let a vendor tell you otherwise.

Airport advertising is measurable, but not in the way digital media is measurable, and the gap between those two things is where most internal arguments about this channel happen. Decide what you’re measuring before the buy — retrofitting measurement after a flight has ended rarely produces anything defensible. Four things can be verified for an LAS campaign, and one thing can’t. Being clear about which is which is what makes the numbers hold up when someone senior pushes on them.

What can and can’t be measured on an airport campaign
MeasureWhat it actually tells youWhen to set it upConfidence
Proof of postingPhotographic confirmation that every unit ran, in the right place, for the full flight. Verification, not performance — but it’s the base layer everything else sits on.Written into the contract before signingHigh — factual
Delivered impressionsModeled audience delivery based on passenger volume and unit position. An estimate built from traffic data, not a count of people who looked.Requested at proposal stageModerate — modeled
Digital play logsActual spot counts and share of voice on digital networks. The check on whether the loop crowding you planned against actually materialized.Requested at contractingHigh — logged
Brand lift studySurvey-based awareness or perception change against a control. The only method that measures effect rather than exposure.Fielded pre-flight for a baselineModerate — needs budget and lead time
Direct attribution to pipelineNot reliably available. Airport media has no click, and event weeks are saturated with other touchpoints from the same brands.—Low — treat claims here with skepticism
What event weeks make possibleA defined population and a defined window make an event week the cleanest chance for a pre- and post-event lift study.

An event campaign has a measurement advantage a year-round buy doesn’t: a defined population and a defined window. You know roughly who is arriving and exactly when, which makes a pre- and post-event survey of that audience far more meaningful than a general market study. If you are going to run a lift study on airport media, an event week is the cleanest opportunity you’ll get — and the baseline has to be fielded before the flight starts, not after.

The honest framingProof of posting and play logs prove delivery, impressions size the audience, and only a lift study speaks to effect.

The honest framing for anyone defending this spend internally: proof of posting and play logs prove the campaign ran as bought, delivered impressions size the audience, and a lift study is the only line that speaks to effect. A vendor promising attributed pipeline from airport media is overselling. EAM contracts proof of posting and delivery reporting on every campaign as standard and will tell you plainly when a proposed measurement approach won’t produce a number worth presenting.

Questions

Frequently asked
questions about LAS

How much does it cost to advertise at Las Vegas airport (LAS)?

The minimum campaign at LAS is one week. Two-week and four-week flights are also available. A single placement runs $10,000 to $50,000 for the week, depending on the network, the specific units, frequency, and how close the dates fall to a major event. Digital domination takeovers — every screen on a network, 100% share of voice — run north of $100,000 for the week. Most conference-focused LAS campaigns, combining two or three networks along the arrival path, land between $40,000 and $250,000.

How far in advance should I book LAS airport advertising for a major event?

For the busiest weeks — CES, SEMA, F1 — book 4–6 months ahead. The best arrival-path inventory commits first; once it is gone, what remains is network digital with crowded loops. Mid-tier events are workable at 8–12 weeks, though the strongest units still go early. Digital creative is typically due 14–18 business days before the flight starts. Static, wraps, and tray branding need more production time, so the booking window has to leave room for both availability and files.

Does LAS airport advertising sell out before major conventions?

The best positions do. Bag claim networks, the Concourse D rotunda, and the bag claim spectaculars are usually committed months before a major convention, and the full-sponsorship takeover goes to one brand per week. Standard network spots stay available longer, but loops fill with exhibitors as the event approaches — and once a loop is full, the only thing left to settle is which spot you hold in it. Booking early is how you control both availability and position.

Where should I place ads at LAS to reach arriving conference attendees?

Along the arrival path, on the digital networks built for each step: the concourse network on the walk from the gate, the Concourse D rotunda for business-class arrivals, the bag claim carousel screens where passengers wait 20–30 minutes, and the taxi and rideshare screens at the curb. Which terminal depends on your audience’s airlines. As of 2026 planning, Southwest, Delta, American, Spirit, Allegiant, and Contour arrive through Terminal 1; United, JetBlue, Alaska, Frontier, Hawaiian, Sun Country, and all international flights through Terminal 3. Confirm against the current LAS map before the buy. Attendees are receptive and plan-forming on the way in; on the way out they’re exhausted and heads-down.

Can I run LAS airport advertising for just one or two weeks?

Yes — one week is the minimum campaign at LAS. Two-week and four-week flights are also available. A one-week flight timed to your event’s arrival days is a standard placement, not a special request. Static units, wall wraps, and tray branding carry production and installation lead time regardless of duration, so they’re worth planning earlier. Many advertisers pair a one-week digital flight with a static overlay for the same window.

Is airport advertising better than Strip billboards during a major convention?

For B2B brands, usually yes — because of timing and attention, not reach. During a major convention the Strip is the most saturated ad environment in the country and reaches attendees mid-schedule, with attention divided. The airport reaches flying attendees at the start of the trip, while their schedule is still open. Concession-funded studies (Ipsos/JCDecaux, ResearchBods) find airport presence indexes as category leadership; treat those studies as directional, not independent proof. Well-funded campaigns run both; if budget forces a choice, the airport is usually the cleaner reach against people actually flying in for the show.

What does EAM handle on an LAS campaign?

Everything after the objective. We check what’s open for the week, which loops are crowded and which units will sell out, and where on the arrival path your audience actually walks. We recommend the mix, secure the units, traffic the creative through airport approval, confirm posting on day one, and deliver proof of posting and play logs after. If LAS is one market in a larger plan, the same relationship covers the others.

When is creative due for an LAS flight?

Digital network creative is typically due 14–18 business days before the flight starts. Confirm the exact spec deadline when the contract is issued — networks differ. Static units, wall wraps, and tray branding carry production and installation lead time regardless of how short the flight is, so those files need to move earlier than digital.

Independent airport advertising media agency. Est. 2015.

One airport or twelve.
Start with the media kit.

Send your work email for the media kit: formats, planning ranges, and how EAM works. We’ll follow up to learn who you need to reach and when, then come back with current availability and a recommended mix.

We’ll follow up to learn who you need to reach and when.

Schedule a callSend a briefCall 800-936-1041

Independent since 2015 · 125+ airports · 40+ media vendors

Sources

Sources and
methodology

  1. Passenger statistics from the Clark County Department of Aviation year-end 2025 release (published January 2026): 54,988,547 passengers (−5.9% vs. 2024), 170+ direct markets, Southwest at 21.8 million passengers. Page copy rounds the total to 54.99 million.
  2. Convention attendance figures from the Las Vegas Convention & Visitors Authority annual reporting.
  3. Las Vegas has been ranked the No. 1 trade show destination in North America by Trade Show News Network (TSNN) for more than 25 consecutive years, based on its Top Trade Shows list (LVCVA).
  4. Event attendance figures are approximate, based on organizer-published numbers from recent editions. Money20/20 USA 2025 reported roughly 11,000–12,000 attendees; CES organizer materials cite ~140,000–148,000 (CTA CES 2026 attendance audit).
  5. CES 2027 official show days are January 6–9, 2027, with press days January 3–4. World of Concrete 2027: January 19–21. NAB Show 2027: April 4–7. JCK Las Vegas 2027: June 2–7. Black Hat USA 2027: July 31–August 5. DEF CON 35: August 5–8. Money20/20 USA 2027: October 19–21. SEMA 2026: November 3–6. Formula 1 Las Vegas Grand Prix 2026: November 19–21 (official calendar). AWS re:Invent 2027 is tentatively expected November 29–December 3, 2027.
  6. Pricing ranges, booking windows, and premium character based on EAM Advertising planning and buying data across 125+ airports, 2015–2026. Unit-level rates are not published on this page. Ranges vary by unit, timing, and availability.
  7. Network descriptions, screen counts, loop structure, terminal and airline assignments, and dwell-time figures from current LAS airport media specifications, 2026. Carrier terminal assignments can change; verify against the airport’s current map when planning.
  8. Perception / prestige findings cited from concession-funded research: Ipsos/JCDecaux 2024; ResearchBods/JCDecaux 2021 (prestige index 113). Framed on this page as directional, not independent.

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