MIA Airport Advertising Media
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25+ Airport Media Formats
Miami (MIA) Airport Advertising
As one of the most used airports in the world, Miami International airport is located in a very busy DMA. Over 44 million travelers pass through the airport each year, making MIA advertising a high priority for brands in the area. Regional offices for over 500 multinational companies are found in the airport, to cater to the many business travelers pouring into the city.
Travelers from over 150 destinations around the world pass through the airport, which features 90 different airlines. MIA is also known as the #1 U.S. gateway to Latin America, as well as the Caribbean. The city itself is the largest banking industry in the state and has a large business district that means many travelers are actually business travelers.
With companies like Ryder Systems, Inc. and World Fuel Services Corporation, as well as other Fortune 500 companies, Miami International airport advertising is highly sought after. MIA advertising allows brands to reach everyone from business travelers to those headed out on a cruise. Multilingual ad campaigns will do well here, with so many Spanish speakers coming from Latin America.
MIA Airport Travelers Profile
| 2014 total passengers: | 44,350,247 |
| Avg. monthly passengers: | 3,695,854 |
| % Domestic travelers: | 52% |
| % International travelers: | 48% |
| % Business passengers: | 47% |
| Total number of terminals: | 6 |
Sources: Miami International Airport, 2014 Nielsen/ Scarborough Research Corp./VNU, Miami Herald
Baggage Claim Area
Miami Airport showcases Dioramas, Spectaculars and Tension Fabric Display in the baggage area.
- Type: Static and Digital
- Size: Varies
- Share of Voice: 100%
- Format: Static
- Production Estimate: $300-$1,500
- Advertisers: Prudential, Verizon, TheParking Spot, Oracle, and many more.
Overhead Banners
Capture 100% share of voice and guaranteed engagement! Miami Airport offers multiple locations with high-impact overhead banner advertising displays.
- Type: Tension Fabric Displays
- Size: Varies
- Share of Voice: 100%
- Production Estimate: $1,000 - $3,500
- Advertisers: GMC, Lincoln, Universal Pictures, Zoho CRM, and more.
The Miami Airport Business Network & Club Lounges
This impactful network is specifically targeted to deliver advertisers an elusive audience of airport travelers: C-Suite executives, business decision-makers., and affluent frequent flyers. Reach the most exclusive business and luxury leisure travelers where no one else can. Executive Club Lounges represent an exclusive opportunity for delivering tailored marketing messages to a valuable and premium travelers.
- Type: Vertical, Digital, Exhibit, Banners and Product Placements.
- Size: Varies
- Share of Voice: 100% on Static. :10 Seconds out of :60 seconds loop
- Format: Static and full motion.
- Advertisers: Sony, Bose, Grey Goose, Jaguar, Lexus, and many more.
Digital Screen Network
The Miami Airport Digital Network, which is comprised of fully-digital, high definition double-sided 70” LCD screens. Each unit is situated in head-on positions in order to guarantee that this premium advertising medium is seen by all arriving and departing passengers throughout the airport.
- Type: Digital LCD Screens
- Size: 40“, 48”, 50” and 70”
- Share of Voice: :10 Seconds out of :60 seconds loop
- Format: Static and full motion
- Production Estimate: $0
- Advertisers: Nissan, Verizon, Visit Las Vegas, IBM, and many more.
Digital Spectaculars
Digital Spectaculars are intentionally located in the most densely populated areas of Miami Airport.
- Type: Large Format Digital LCD Screens
- Size: Varies
- Share of Voice: :10 Seconds out of :60 seconds loop
- Format: Static and full motion
- Production Estimate: $0
- Advertisers: Accenture, Microsoft, SanDisk, Intel, Oracle, and many more.
Dioramas
Sleek, bright and sized right, these beautiful signs showcase your brand to millions every month. Located on walls, in concourses, arrival and public areas, and at key intersections of the airport, these large format signs bring your message to life.
- Type: Static
- Target: Baggage, Concourse, Terminal Connectors, and Ticketing.
- Share of Voice: 100%
- Production Estimate: $300-$600
- Advertisers: University of Texas, Samsung, Enterprise, Expedia, and more.
Mini-Spectaculars
A large-scale variation of a classic advertising format, backlit Spectaculars deliver great passenger reach and impact. Mini-Spectaculars are strategically placed in main Miami Airport arteries to catch traveler's eyes while they navigate to concourses and arrival areas.
- Type: Static
- Target: Baggage, Concourse, Terminal Connectors, and Ticketing.
- Formats: 5'h x 20'w, 4'h x 10'w, 7'h x 11'w, 5'h x 15'w, and 6'h x 6'w
- Share of Voice: 100%
- Production Estimate: $400-$700
- Advertisers: Dell, CA Technologies, Oracle and more.
Security Tray Bins
Since all passengers must go through security check points, these messages cannot be avoided and therefore guarantee 100% departing passenger visibility. Brand recognition and recall are much more likely when advertising serves a practical purpose and is helpful to passengers.
- Type: TSA Security Line Media
- Size: Fixed
- Share of Voice: 100%
- Target by: Airport and Terminal
- Format: Static
- Advertisers: Arizona State University, Honda, Reebok, Zappos and more.
Spectaculars
Reach your target audience in a big way with Spectaculars! Your message gets noticed as passengers walk to baggage claim, restaurants, shopping or their gate. Spectaculars are also located in great targeted locations like the Rental Car Facility and the Taxi line at Miami Airport.
- Type: Static
- Target: Baggage, Concourse, Terminal Connectors, and Ticketing.
- Formats: 5'h x 20'w, 4'h x 10'w, 7'h x 11'w, 5'h x 15'w, and 6'h x 6'w
- Share of Voice: 100%
- Production Estimate: $500 - $1,200
- Advertisers: Dell, CA Technologies, Oracle and more.
Wall Wraps
Wall and window wraps deliver big impact to travelers and are strategically located in high traffic locations. They provide a “can’t miss” message for advertisers. Both large and small, wraps are a great option to show-off your brand or offer.
- Type: Wall Wrap Statics
- Size: Varies
- Share of Voice: 100%
- Production Estimate: $1,000 - $5,000
- Advertisers: Mail Chimp, HSBC, Sophos, Infor, Undertone, and more.
Did You Know?
Airport advertising is the only medium forecast to double its audience within the next 20 years.
The airport arena creates a positive pre-disposition toward brand communications.
Passengers believe advertising belongs within an airport.
Advertising in airports bestows a brand with international status, prestige and power.
Passengers express a desire for greater engagement with airport advertising.
Airport advertising is the only medium able to deliver a powerful and memorable universal brand experience across the globe.
More Passengers at Miami International Airport Boost Advertising ROI
Posted: January 10, 2018
In airport advertising, more views usually means more sales. In the case of advertisers with displays and banners at Miami International Airport, the recent increase in passengers yields better results. The airport has seen an increase in international travelers over the past year, while domestic travelers have dropped slightly. Targeted ad spots are ideal for reaching this market.
Knowing your audience is also important. The international travelers going through the Miami International Airport tend to stick around Miami for a few days and are likely to spend quite a bit of money while there. Advertisers targeting tourists tend to do particularly well with this market. With nearly 18 million international passengers moving through the airport in the first 10 months of 2017, the potential for airport advertising is huge. This doesn’t include the more than 18 million domestic travelers who also make their way through the terminals.
According to a study done by the Greater Miami Convention & Visitors Bureau, the amount of money spent by international passengers traveling in Miami is considerably more than that spent by domestic passengers. They’re also more likely to rent cars, spend a full week in the city and tend to eat more expensive meals. This all means companies are aiming to get a bite of that hot market and airport advertising is the first place to reach those international travelers.
With airport advertising, it’s important to let travelers know what to expect. WiFi ads, banners, digital displays and wall wraps are just a few of the methods used to reach passengers on their way through the terminals of Miami International Airport. Companies that do their research and know their market are more likely to gain the trust, and earn more, from the international traveler community . . . and it all starts with a good marketing campaign in the airport.
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