OAK Advertising Media
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25+ Airport Media Formats
Oakland (OAK) Airport Advertising
As Canada’s few airports with U.S. border pre-clearance and the third busiest airport in the country, Oakland-Trudeau International Airport is located just 12 miles from Oakland’s downtown area. More than 60% of air traffic coming and out of the OAK is international at this point, with many flights popping over the border to Vermont and New York.
OAK features three runways, one terminal with three concourses and includes a Marriott hotel inside the airport. It also serves as a hub to several airlines, including Air Canada, CanJet, Sunwing Airlines, Air Transat and Air Canada Jazz. To make it more efficient to move 13 million travelers through the system, there are self-serve NEXUS kiosks and dedicated CATSA screening lines.
Digital and static OAK airport advertising campaigns are available here. There are plenty of options for brands to select from. Whether you prefer digital or static, there’s something for everyone when it comes to Oakland-Trudeau International Airport advertising. Select from wall wraps, large print format and experiential ads or go with a digital option.
Oakland OAK Airport Travelers Profile
| 2015 total passengers: | 11,205,063 |
| Avg. monthly passengers: | 933,755 |
Sources: Airports Council Informational
Airport WiFi Sponsorship
Capture 100% share of voice and guaranteed engagement! Oakland OAK Airport sponsorship campaigns offer several screens of exclusive, high-impact interactions for your brand.
- Devices: Mobile, Tablet and Laptop (Android and iOS)
- Pricing Model: CPE, CPI and CPM
- Formats: App Download, Display, Video, Click-To-Visit, Email Collection, Poll Question, E-commerce Showcase, Social, Save The Date and Text Match.
- Production Estimate: $0
- Advertisers: Amazon, Rackspace, TransferWise, Marriott, and more.
Baggage Claim Area
Oakland OAK Airport showcases Dioramas, Spectaculars and Tension Fabric Display in the baggage area.
- Type: Static and Digital
- Size: Varies
- Share of Voice: 100%
- Format: Static
- Production Estimate: $300-$1,500
- Advertisers: Prudential, Verizon, TheParking Spot, Oracle, and many more.
Overhead Banner
Capture 100% share of voice and guaranteed engagement! Oakland Airport offers multiple locations with high-impact overhead banner advertising displays.
- Type: Tension Fabric Displays
- Size: Varies
- Share of Voice: 100%
- Production Estimate: $1,000 - $3,500
- Advertisers: GMC, Lincoln, Universal Pictures, Zoho CRM, and more.
The Business Network & Club Lounges
This impactful network is specifically targeted to deliver advertisers an elusive audience of airport travelers: C-Suite executives, business decision-makers., and affluent frequent flyers. Reach the most exclusive business and luxury leisure travelers where no one else can. Executive Club Lounges represent an exclusive opportunity for delivering tailored marketing messages to a valuable and premium travelers.
- Type: Vertical, Digital, Exhibit, Banners and Product Placements.
- Size: Varies
- Share of Voice: 100% on Static. :10 Seconds out of :60 seconds loop
- Format: Static and full motion.
- Advertisers: Sony, Bose, Grey Goose, Jaguar, Lexus, and many more.
Digital Screen Network
The Digital Network, which is comprised of fully-digital, high definition double-sided 70” LCD screens. Each unit is situated in head-on positions in order to guarantee that this premium advertising medium is seen by all arriving and departing passengers throughout OAK.
- Type: Digital LCD Screens
- Size: 40“, 48”, 50” and 70”
- Share of Voice: :10 Seconds out of :60 seconds loop
- Format: Static and full motion
- Production Estimate: $0
- Advertisers: Nissan, Verizon, Visit Las Vegas, IBM, and many more.
Digital Spectacular
Digital Spectaculars are intentionally located in the most densely populated areas of Oakland OAK Airport.
- Type: Large Format Digital LCD Screens
- Size: Varies
- Share of Voice: :10 Seconds out of :60 seconds loop
- Format: Static and full motion
- Production Estimate: $0
- Advertisers: Accenture, Microsoft, SanDisk, Intel, Oracle, and many more.
Diorama
Sleek, bright and sized right, these beautiful signs showcase your brand to millions every month. Located on walls, in concourses, arrival and public areas, and at key intersections of the airport, these large format signs bring your message to life.
- Type: Static
- Target: Baggage, Concourse, Terminal Connectors, and Ticketing.
- Share of Voice: 100%
- Production Estimate: $300-$600
- Advertisers: University of Texas, Samsung, Enterprise, Expedia, and more.
Mini-Spectacular
A large-scale variation of a classic advertising format, backlit Spectaculars deliver great passenger reach and impact. Mini-Spectaculars are strategically placed in main OAK Airport arteries to catch traveler's eyes while they navigate to concourses and arrival areas.
- Type: Static
- Target: Baggage, Concourse, Terminal Connectors, and Ticketing.
- Formats: 5'h x 20'w, 4'h x 10'w, 7'h x 11'w, 5'h x 15'w, and 6'h x 6'w
- Share of Voice: 100%
- Production Estimate: $400-$700
- Advertisers: Dell, CA Technologies, Oracle and more.
Security Tray Bin
Since all passengers must go through security check points, these messages cannot be avoided and therefore guarantee 100% departing passenger visibility. Brand recognition and recall are much more likely when advertising serves a practical purpose and is helpful to passengers.
- Type: TSA Security Line Media
- Size: Fixed
- Share of Voice: 100%
- Target by: Airport and Terminal
- Format: Static
- Advertisers: Arizona State University, Honda, Reebok, Zappos and more.
Spectacular
Reach your target audience in a big way with Spectaculars! Your message gets noticed as passengers walk to baggage claim, restaurants, shopping or their gate. Spectaculars are also located in great targeted locations like the Rental Car Facility and the Taxi line at Oakland Airport.
- Type: Static
- Target: Baggage, Concourse, Terminal Connectors, and Ticketing.
- Formats: 5'h x 20'w, 4'h x 10'w, 7'h x 11'w, 5'h x 15'w, and 6'h x 6'w
- Share of Voice: 100%
- Production Estimate: $500 - $1,200
- Advertisers: Dell, CA Technologies, Oracle and more.
Wall Wrap
Wall and window wraps deliver big impact to travelers and are strategically located in high traffic locations. They provide a “can’t miss” message for advertisers. Both large and small, wraps are a great option to show-off your brand or offer.
- Type: Wall Wrap Statics
- Size: Varies
- Share of Voice: 100%
- Production Estimate: $1,000 - $5,000
- Advertisers: Mail Chimp, HSBC, Sophos, Infor, Undertone, and more.
Did You Know?
Airport advertising is the only medium forecast to double its audience within the next 20 years.
The airport arena creates a positive pre-disposition toward brand communications.
Passengers believe advertising belongs within an airport.
Advertising in airports bestows a brand with international status, prestige and power.
Passengers express a desire for greater engagement with airport advertising.
Airport advertising is the only medium able to deliver a powerful and memorable universal brand experience across the globe.
Summer Boosts Oakland International Airport Advertising Possibilities
Posted: June 08, 2017
With Memorial Day just behind us, Oakland International Airport advertising is heating up for the summer. The airport has done a lot to increase passengers this year and it’s working extremely well. That’s good news for marketers targeting the many travelers that pass through the airport on a daily basis.
For Memorial Day 2017, OAK airport expected around 160,000 travelers for the four day weekend. However, the increase in passengers won’t slow down anytime soon . . . OAK has plans to offer 15% more seats.
The airport has seen a boost in new flights lately, making it the ideal destination for businesses interested in marketing to international travelers and business people. Southwest has just added its first international route to Mexico in February and Norwegian launched nonstop flights in March to Denmark. These two new destinations make it more attractive than ever to fly out of Oakland International Airport. Advertising is now seen by even more eyes throughout the airport and that will only increase as the summer progresses.
OAK has streamlined everything to make it simpler for travelers to move through the airport. With up to 170 flights per day, to more than 60 destinations both national and international, the airport needs to keep things easy.
The Travel Smart, Arrive Early program helps passengers arrive a little earlier than usual to move through the airport and security with minimal fuss, particularly on holiday weekends, when thing can get a little crowded. To speed up security all the time, TSA PreCheck has also been implemented and lets low risk passengers move through security quickly. They spend less time being checked and can get through to the boarding area faster, where companies will be able to post marketing designed to attract these particular travelers.
One of the biggest advantages of traveling via Oakland International airport is the ease of transportation. Just outside the airport is an access to the city’s BART system, as well as AC Transit bus service, taxis and shuttles. For anyone traveling through the airport, the ease of transport makes it simple to get just about anywhere.
OAK airport advertising reaches millions of people each year, with a heavy emphasis on business travelers. Those who are frequent flyers will have repeat exposure, ensuring that marketing is particularly effective in this area. As the airport continues to improve their offerings, airport advertising ROI will only improve.
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