Airport Advertising :
Reach a Captive Audience at
Oakland International Airport
At EAM, we assist brands and agencies in developing global airport media strategies, including planning, vendor coordination, and executing comprehensive advertising campaigns to deliver exceptional results—wherever your audience travels.
You are in good company.
cases See Case StudiesEAM: Streamlining Your Path to Powerful Airport Advertising
- Oakland Airport Impact
- About Oakland Airport
- Why Oakland?
- OAK Airport Audiences
- CCA/Nielsen Study
- About EAM
- Explore Airports
Make an indelible impact on millions traversing through Oakland International Airport (OAK). At EAM, our team of airport advertising specialists is here to craft and execute distinctive advertising plans that genuinely reverberate with your audience.
While we are not affiliated with the official media concession vendors at Oakland International Airport, our expertise in navigating the airport media landscape ensures your brand’s message reaches its audience effectively. We serve as an all-in-one agency solution for activating airport media campaigns, from strategy to execution.
We're here to support you throughout each step of the process, from creating a strategy to expertly executing it for maximum brand influence. With our assistance, smart marketers can grab the attention of millions of passengers and generate tangible outcomes.
- Key Hub in Global Air Travel: Oakland International Airport (OAK), also known as Oakland International Airport, is a major international airport serving the San Francisco Bay Area. It is the 17th-busiest airport in the United States and the second-busiest airport in the Bay Area.
- Two State-of-the-Art Terminals: OAK features two state-of-the-art terminals, each constructed to ensure passenger comfort and an efficient travel experience. The main terminal is home to most of the airport's commercial airlines, while the south terminal is used for general aviation.
- Hub for Numerous Airlines: OAK is a hub for several airlines, including American Airlines, Delta Air Lines, and Southwest Airlines. It offers flights to a variety of domestic and international destinations, including Mexico, Canada, the Caribbean, and Europe.
- Multiple Exclusive Lounges: OAK is home to several exclusive lounges, including those operated by American Airlines, Delta Air Lines, and Southwest Airlines. These lounges offer passengers a variety of amenities, such as comfortable seating, free food and drinks, and Wi-Fi access.
- Symbol of Oakland's Dynamic Spirit and Hospitality: OAK is more than just an airport; it's a symbol of Oakland's dynamic spirit and hospitality. By offering premium services and broad connectivity, it mirrors the city's vibrant character, always ready to welcome passengers from around the world.
- Population Growth: Oakland has a population of approximately 440,971 people. The city has been growing steadily over the past few years, with a population growth rate of about 0.5% per year.
- Economic Impact: Oakland is a major economic hub in the United States, contributing significantly to the country's GDP. The city's economy is primarily driven by technology, healthcare, and education.
- Key Industries: Oakland is known for sectors such as information technology, pharmaceuticals, and automotive. The city is also a major trade and logistics center in the West Coast of the United States.
- Famous Events: Oakland hosts a number of globally recognized events, such as the Oakland International Jazz Festival, the Oakland Pride Festival, and the Oakland Athletics home opener. The city is also a popular destination for business conferences and exhibitions.
- Sports Teams: Oakland is home to a number of professional sports teams, including the Oakland Athletics (MLB), the Oakland Raiders (NFL), and the Golden State Warriors (NBA). The city is also a popular destination for international sporting events, such as the 1996 Summer Olympics and the 2019 World Athletics Championships.
- Academic Hub: Oakland is home to a number of prestigious universities, including the University of California, Berkeley, Mills College, and Holy Names University. The city is also a popular destination for international students, with over 10,000 foreign students enrolled in its universities.
- Cultural Attractions: Oakland is a city with a rich cultural heritage, with a number of museums, art galleries, and historical sites. The city is also home to a vibrant nightlife scene, with a wide variety of bars, clubs, and restaurants.
- Famous Landmarks: Oakland is home to a number of famous landmarks, including the Oakland Museum of California, the Oakland Zoo, and Lake Merritt.
Business Decision Makers expand_more
Focused around Oakland International Airport (OAK), advertising presents a powerful approach to connect with business decision-makers who frequent this dynamic transportation center, particularly during prominent conferences and events taking place in Oakland. Executives and managers with tight schedules prioritize convenience and efficiency during their journeys.
As they constantly travel between locations, advertising at OAK offers a distinctive opportunity to capture their attention and create a lasting impression on these busy professionals, particularly when they're in town for events like Art + Soul Oakland or the Oakland Marathon. This can potentially result in valuable business prospects for your brand.
These high-level decision-makers are always looking for ways to enhance their travel experiences at Oakland International Airport. They value access to exclusive airport lounges, expedited security, and baggage check-in, along with any other amenities that contribute to a seamless and stress-free trip.
By showcasing your brand within the premium environments of OAK, you can align your brand with the values of convenience and efficiency that these influential individuals highly appreciate, further reinforcing your brand's presence in their minds during significant Oakland-based conferences and events.
Affluent Travelers expand_more
At Oakland International Airport (OAK), targeting high-income travelers with advertising is a tactical choice for marketers. These passengers often possess considerable disposable income and a desire for luxurious experiences, making them an attractive audience for a wide array of brands.
These discerning consumers consistently seek products and services that align with their sophisticated lifestyles, from high-end fashion to exquisite fragrances, lavish automobiles, and other upscale offerings.
They travel frequently, immersing themselves in novel destinations and experiences that cater to their interests and refined preferences.
By opting to advertise at OAK, you can engage this affluent demographic at a prime time when they are more likely to be open to new products and exclusive experiences.
This targeted approach can significantly boost your brand's visibility and appeal among this highly coveted audience.
Early Tech Adopters expand_more
Travelers passing through OAK often demonstrate tech-savviness and are usually among the first to embrace new tech products and services. They are inclined to book flights and accommodations online, use mobile apps for check-in and flight status updates, and adopt cutting-edge technologies like biometrics and virtual reality for enhanced travel experiences.
These individuals may also exhibit a heightened interest in exploring unconventional travel destinations and experiences.
Capitalize on the chance to engage with these tech-forward travelers by amplifying your brand's visibility at Oakland International Airport. Allow us to assist you in connecting with early adopters who are perpetually in search of the latest innovations.
Leisure Travelers expand_more
If you want to promote your products, services, events, or programs to leisure travelers, airport advertising is the ideal platform to do it. At Oakland International Airport (OAK), thousands of vacationers and holidaymakers are looking for fun and relaxation as they take a break from their daily routines.
By showcasing your brand in the airport, you can connect with these travelers at a prime moment when they're most receptive to new ideas and experiences. With our assistance, you can craft a tailored airport advertising strategy that resonates with their interests and values, capturing their attention and inspiring them to engage with your brand.
Don't miss out on the chance to connect with these regular leisure travelers at OAK. Let us help you increase your brand's visibility and connect with the travelers who are eager to explore new horizons and make the most of their vacation time.
Families expand_more
Don't miss out on the opportunity to connect with family travelers with kids who pass through Oakland International Airport (OAK). Let us help you elevate your brand's visibility and connect with the travelers who are eager to make the most of their time away with their children. Whether it's toys, theme parks, or family-friendly movies and concerts, we'll help you reach your target audience and drive real results for your brand.
Students and Alumni expand_more
By advertising your university programs in Oakland International Airport (OAK), you have the opportunity to connect with both current students and alumni at a prime moment when they're most receptive to new ideas and opportunities. With our help, you can craft a tailored airport advertising strategy that resonates with their interests and values, capturing their attention and inspiring them to explore new educational possibilities. Whether you're looking to reach prospective students or engage with your alumni network, airport advertising is a powerful tool to consider.
Of travelers notice airport advertising.
Of U.S. travelers associate airport advertising with high-quality brands and services.
Of U.S. travelers reported taking action after seeing airport ads.
Have reported purchasing an advertised item while at the airport.
Of respondents said they are likely to shop at a brand's brick - and - mortar location after seeing an airport ad.
Of frequent flyers are prompted to visit a website or store after seeing a brand's airport advertisement.
Make decision after seeing advertising at the airport.
Source: Clear Channel Airports and Nielsen Study
Our Expertise in Airport Advertising
Are you ready to elevate your brand and captivate millions of airport travelers globally? Established in 2015, EAM brings over 21 years of collective experience to the forefront, offering unparalleled expertise and dedication to ensure your brand's success in the airport advertising arena.
Customized strategies and seamless execution: Rely on our seasoned team to guide you through every step, from crafting a bespoke strategy to delivering maximum impact and ROI for your brand.
Traveler-centric approach: Our profound understanding of travelers' distinct needs and preferences empowers us to design unforgettable experiences at pivotal touch-points.
Collaborative approach: Building on our already solidified and strong relationships with global concession owner partners, we work hand-in-hand to plan, produce, negotiate, execute, and report on advertising campaigns for optimal outcomes. We love working with the likes of Clear Channel Airports, JCDecaux, Lamar, Boingo and many other airport and in-flight media vendor companies.
Comprehensive travel media solution: As an all-in-one solution for travel media, EAM has successfully propelled numerous renowned brands and organizations in their airport advertising campaigns across 50+ airports worldwide.
Track record of success and reliability: Harness our extensive industry experience and proven accomplishments in airport advertising to attain your marketing objectives and create a lasting impression on millions of airport travelers worldwide.
Built upon a solid foundation and driven by a passion for excellence in airport advertising, EAM invites you to embark on a journey towards extraordinary brand recognition and growth. Connect with us and let us help you craft impactful and memorable advertising journeys!
North America
- Atlanta - ATL
- Austin - AUS
- Baltimore - BWI
- Boston - BOS
- Burbank - BUR
- Cancun - CUN
- Charlotte - CLT
- Cincinnati - CVF
- Chicago (ORD)
- Chicago - MDW
- Cleveland - CLE
- Columbus - CMH
- Dallas - DAL
- Dallas - DFW
- Denver - DEN
- Des Moines - DSM
- Detroit - DTW
- El Paso - ELP
- Fort Lauderdale - FTL
- Guadalajara - GDL
- Honolulu - HNL
- Houston - IAH
- Houston - HOU
- Indianapolis - IND
- Jacksonville - JAX
- Kansas City - MCI
- Las Vegas - LAS
- Little Rock - LIT
- Long Beach - LGB
- Los Angeles - LAX
- Nashville - BNA
- Maui - OGG
- Memphis - MEM
- Mexico City
- Monterrey - MTY
- Miami - MIA
- Midland - MAF
- Milwaukee - MKE
- Minneapolis - MSP
- New Orleans - MSY
- Newark - EWR
- New York - JFK
- New York - LGA)
- Oakland - OAK
- Oklahoma City - OKC
- Ontario - ONT
- Orange County - SNA
- Orlando - MCO
- Philadelphia PHL
- Phoenix - PHX
- Pittsburgh - PIT
- Portland - PDX
- Sacramento - SMF
- Salt Lake City - SLC
- San Antonio - SAT
- San Diego - SAN
- San Francisco - SFO
- San Juan - SJU
- San Jose - SJC
- Seattle - SEA
- Tampa - TPA
- Tijuana - TIJ
- Washington DC - DCA
- Washington DC - IAD
- West Palm Beach - PBI
Europe
- Amsterdam - AMS
- Athens - ATH
- Barcelona - BCN
- Berlin - TXL
- Brussels - BRU
- Budapest - BDU
- Copenhagen - CPH
- Dublin - DUB
- Frankfurt - FRA
- Geneva GVA
- Hamburg - HAM
- Helsinki - HEL
- Istanbul - IST
- Lisbon - LIS
- London - LGW
- London - LHR
- Madrid - MAD
- Manchester - MAN
- Milano - MXP
- Moscow - DME
- Moscow - SVO
- Munich - MUC
- Oslo - OSL
- Paris - CDG
- Prague - PRG
- Rome - FCO
- Stockholm - ARN
- Vienna - VIE
- Warsaw - WAW
- Zurich - ZRH
South America
- Belo Horizonte - CNF
- Bogota - BOG
- Brasilia - BSB
- Buenos Aires - EZE
- Cali - CLO
- Lima - LIM
- Medellin - MDE
- Montevideo - MVD
- Rio de Janeiro - GIG
- Salvador - SSA
- Santiago - SCL
- Sao Paulo - GRU
Asia & Oceania
- Auckland - AKL
- Bangkok - BKK
- Beijing - PEK
- Brisbane - BNE
- Guangzhou - CAN
- Hanoi - HAN
- Ho Chi Minh City - SGN
- Hong Kong - HKG
- Jakarta - CGK
- Kuala Lumpur - KUL
- Manila - MNL
- Melbourne - MEL
- Osaka - ITM
- Perth - PER
- Seoul - ICN
- Shanghai - PVG
- Shenzhen - SZX
- Singapore - SIN
- Sydney - SYD
- Taipei - TPE
- Tokyo - HND
- Tokyo - NRT
Middle East, India, Africa
- Abu Dhabi - AUH
- Bahrain - BAH
- Bangalore - BLR
- Cape Town
- New Delhi - DEL
- Doha - DOH
- Dubai - DBX
- Jeddah - JED
- Johannesburg - JNB
- Kuwait - KWI
- Mumbai - BOM
- Riyadh - RUH
- Tel-Aviv - TLV
Powerful Airport Advertising Solutions
- Digital Solutions
- Static Solutions
- Airline Lounges
- Security Area
- WiFi Sponsorships
- Experiential
- Exteriors
- In-Flight Video
Digital Spectaculars expand_more
Digital spectacular screens offer a powerful advertising tool to capture significant attention in airports.
Strategically located in high-traffic areas, these screens provide maximum visibility and impact for your brand.
With their attention-grabbing size and creative flexibility, digital spectacular screens can captivate the attention of travelers and drive engagement like never before.
Let us create a tailored advertising strategy that leverages these screens for measurable success.
- Ad spots: Ranges from 8 to 30 seconds.*
- Loop duration: Ranges from 30 to 240 seconds.*
- Capabilities: Full motion animation and static. Use different rotating ads.
- Lead times: 7-10 business days.*
* Differs depending on the airport.
Digital Large Format expand_more
Large format digital screens offer a unique opportunity to make a lasting impression on travelers.
These screens have the wow factor needed to capture your target audience's attention and inspire them to engage with your brand.
Large format digital screens offer creative flexibility to showcase your brand's messaging and art in a way that resonates with your target audience.
Strategically located in high-traffic areas, these screens ensure maximum visibility and engagement for your brand.
Allow us to design a customized advertising strategy that harnesses the potential of these screens, delivering quantifiable results for your brand.
- Ad spots: Ranges from 8 to 30 seconds.*
- Loop duration: Ranges from 30 to 240 seconds.*
- Capabilities: Full motion animation and static. Use different rotating ads.
- Lead times: 7-10 business days.*
* Differs depending on the airport.
Digital Screen Network expand_more
By using digital network screens, you can deliver your message to travelers multiple times throughout their journey.
Strategically placed in high-traffic areas, these screens ensure maximum exposure for your brand.
These screens build frequency and drive engagement, making them an effective advertising option.
Digital network screens provide a unique opportunity to connect with your target audience in a prime moment when they're most receptive to new ideas and experiences.
Creative lead times are 7-10 business days.
Elevate your brand's visibility and connect with travelers in airports using digital network screens.
Let us develop a personalized advertising approach that utilizes these screens for tangible success in promoting your brand.
- Ad spots: Ranges from 8 to 30 seconds.*
- Loop duration: Ranges from 30 to 240 seconds.*
- Capabilities: Full motion animation and static. Use different rotating ads.
- Lead times: 7-10 business days.*
* Differs depending on the airport.
Video Walls expand_more
Video walls are strategically positioned in high-traffic areas of the airport, ensuring maximum visibility and engagement for your brand.
These high-impact screens provide maximum visibility for your brand, making a lasting impression on travelers.
With their large size and creative flexibility, video walls offer a unique opportunity to showcase your brand's messaging and art in a way that truly resonates with your target audience.
- Ad spots: Ranges from 8 to 30 seconds.*
- Loop duration: Ranges from 30 to 240 seconds.*
- Capabilities: Full motion animation and static. Use different rotating ads.
- Lead times: 7-10 business days.*
* Differs depending on the airport.
Baggage Claim Digital Network expand_more
Baggage claim digital network screens provide a unique opportunity to connect with travelers at a prime moment.
Strategically placed in high-traffic areas throughout the baggage claim area, these screens ensure maximum exposure for your brand.
By using baggage claim digital network screens, you can deliver your message to travelers multiple times, building frequency and driving engagement.
Whether you're promoting a new product, service, or event, these screens offer a unique opportunity to connect with your target audience in a prime moment when they're most receptive to new ideas and experiences.
Seize the opportunity to enhance your brand's presence and engage with passengers in the baggage claim area.
- Ad spots: Ranges from 8 to 30 seconds.*
- Loop duration: Ranges from 30 to 240 seconds.*
- Capabilities: Full motion animation and static. Use different rotating ads.
- Lead times: 7-10 business days.*
* Differs depending on the airport.
Flight Information Digital Screens expand_more
Flight information screens are some of the most frequently viewed screens in the airport, making them a highly valuable advertising space to capture travelers' attention.
As travelers check their flight times, they often have idle time to browse other content on the screens, providing an opportunity for advertisers to reach them with targeted messaging.
Strategically located in high-traffic areas such as near departure and arrival gates, these screens provide maximum visibility and impact for your brand.
Whether you're promoting a new product, service, or event, these screens offer a powerful way to connect with your target audience and capture their attention.
- Ad spots: Ranges from 8 to 30 seconds.*
- Loop duration: Ranges from 30 to 240 seconds.*
- Capabilities: Full motion animation and static. Use different rotating ads.
- Lead times: 7-10 business days.*
* Differs depending on the airport.
Digital Charging Network expand_more
Digital charging network screens are a highly effective advertising tool for brand marketers looking to maximize their reach and connect with travelers in airports.
These screens are strategically located in high-traffic areas throughout the airport, ensuring maximum exposure for your brand.
By using digital charging network screens, you can not only deliver your message to travelers but also provide them with a useful service - the ability to charge their devices.
This dual functionality of advertising and providing a service can help to build a positive brand image and increase engagement with your target audience.
- Ad spots: Ranges from 8 to 30 seconds.*
- Loop duration: Ranges from 30 to 240 seconds.*
- Capabilities: Full motion animation and static. Use different rotating ads.
- Lead times: 7-10 business days.*
* Differs depending on the airport.
Large Format Banners expand_more
Large format banners offer a large, eye-catching space that can capture the attention of everyone walking through the airport.
They can be strategically placed on walls or hung from ceilings throughout the airport, ensuring maximum exposure for your brand.
With large format banners, you have the opportunity to own 100% of the share of voice, meaning your message is the only one being seen by travelers in that area.
With bold and bright colors, they stand out from the neutral tones of airport terminals, making them hard to miss.
Allow our experts to assist you in crafting a tailored advertising plan that harnesses the power of large format banners, providing quantifiable outcomes and supporting your marketing objectives.
- Size: Various sizes.*
- Production lead time: 14-21 business days*
- Production cost: Banners have a printing, shipping, install, and removal cost.*
* Differs depending on the actual unit.
Tension Fabric Display expand_more
Tension fabric displays are a visually stunning way to showcase your brand or product in the airport.
With their ability to command attention and stand out in a crowded airport environment, tension fabric displays are an effective way to capture the attention of travelers.
Compared to other advertising formats in the airport, tension fabric displays offer a cost-effective solution to reach a large audience.
With tension fabric displays, you have the opportunity to own 100% of the share of voice, meaning your message is the only one being seen by travelers in that area.
- Size: Various sizes.*
- Production lead time: 14-21 business days*
- Production cost: TFD's have a printing, shipping, install, and removal cost.*
* Differs depending on the actual unit.
Wall Wraps expand_more
Wall wraps offer a visually striking and modern way to showcase your brand in the airport, with the ability to customize and make them unique to your brand.
Strategically placed throughout the airport in high-traffic areas, wall wraps can capture the attention of travelers, providing maximum visibility and impact for your brand.
With wall wraps, you have the opportunity to own 100% of the share of voice, meaning your message is the only one being seen by travelers in that area.
Wall wraps offer a highly effective method to distinguish your brand within the airport environment; allow us to help you capitalize on this opportunity and elevate your brand to unprecedented levels.
- Size: Various sizes.*
- Production lead time: 14-21 business days*
- Production cost: Wall wraps have a printing, shipping, install, and removal cost.*
* Differs depending on the actual unit.
Spectacular expand_more
Spectaculars are medium to large-scale displays placed in high-traffic areas throughout the airport.
They offer a unique opportunity to showcase your brand in a visually backlit stunning way.
Spectaculars can be a cost-effective solution to create a lasting impact.
With the ability to own 100% of the share of voice, your message is the only one being seen by travelers in that area.
- Size: Various sizes.*
- Production lead time: 14-21 business days*
- Production cost: Spectaculars have a printing, shipping, install, and removal cost.*
* Differs depending on the actual unit.
Mini-Spectacular expand_more
Maximize your brand's reach and impact with mini-spectaculars - the cost-effective way to showcase your message in the airport. With 100% ownership, you can be sure that your brand will be the sole focus of travelers passing by.
Strategically placed throughout the airport in high-traffic areas, mini-spectaculars provide maximum visibility and exposure for your brand. Utilize multiple units to capture even more attention and create a powerful presence in the airport.
With their backlit enhancements and bold designs, mini-spectaculars offer a visually stunning way to showcase your product, service, or event in a way that truly resonates with your target audience.
Compared to other advertising formats in the airport, mini-spectaculars offer a cost-effective solution to achieve a wow factor and create a lasting impact. Don't miss out on the chance to elevate your brand's visibility and make a lasting impression in airports.
- Size: Various sizes.*
- Production lead time: 14-21 business days*
- Production cost: Mini-Spectaculars have a printing, shipping, install, and removal cost.*
* Differs depending on the actual unit.
Dioramas expand_more
Dioramas are an effective advertising solution to capture the attention of travelers in airports.
By utilizing multiple units, you can increase the exposure and visibility of your brand to a wider audience. Dioramas also offer backlit enhancements to create a visually striking display that captures the attention of travelers even in low-light areas.
Dioramas offer a cost-effective solution for creating a strong presence in the airport, compared to other forms of airport advertising.
We will help you develop a customized strategy that leverages the potential of dioramas, delivering measurable results and helping you achieve your marketing goals.
- Size: Various sizes.*
- Production lead time: 14-21 business days*
- Production cost: Dioramas have a printing and shipping cost.*
* Differs depending on the actual unit.
Jet Bridge Wraps expand_more
Jet bridge wall wraps offer a captivating and imaginative way to capture the attention of travelers in a captive environment.
The jet bridge provides a unique opportunity to create a powerful first impression for passengers arriving at the airport and a lasting impression for passengers departing from the airport.
By advertising in this space, brands can own the area and reach a diverse audience in a cost-effective way, making it an ideal choice for financial institutions, insurance companies, tourism, and entertainment brands.
Don't miss out on the chance to elevate your brand's visibility and create a lasting impression.
- Size: Various sizes.*
- Production lead time: 14-21 business days*
- Production cost: Jet Bridge Wraps have a printing, shipping, install, and removal cost.*
* Differs depending on the actual unit.
Digital Screens expand_more
Digital screen advertising in airline business club lounges offers a unique opportunity to reach affluent and discerning audiences of business decision-makers and high net worth individuals.
These clubs provide a captive environment where travelers spend significant amounts of time, sometimes upwards of 90 minutes, making it an ideal place to showcase your brand.
By using digital screen advertising in business club dining and seated areas, brands can increase their visibility and reach an influential audience of business decision-makers and high net worth individuals in a cost-effective and imaginative way.
- Ad spots: 30 seconds.
- Loop duration: Ranges from 5-6 minutes.*
- Capabilities: Full motion animation and static. Use different rotating ads.
- Lead times: 5-7 business days.*
* Differs depending on the airport and airline.
Video Wall expand_more
Video walls offer an expansive canvas for brands to capture the attention of affluent business decision-makers and high net worth individuals in business club lounges.
Ranging from 84-100 inches, these walls are impossible to ignore and provide a visually striking backdrop for brand messaging.
By utilizing video walls, brands can cost-effectively increase their visibility and reach a highly influential audience, making it a smart choice for any advertising campaign targeting affluent travelers.
Video walls in business club lounges provide a captive audience, ensuring that brands can make a lasting impression on their target audience during their extended wait times.
- Ad spots: 30 seconds.
- Loop duration: Ranges from 5-6 minutes.*
- Capabilities: Full motion animation and static. Use different rotating ads.
- Lead times: 5-7 business days.*
* Differs depending on the airport and airline.
Entrance Banners expand_more
Target high-level decision-makers and affluent individuals with entrance banners in airport business club lounges.
Engage with a discerning audience in a premium, brand-safe environment that showcases authority and allure.
Make a lasting impression on an elite clientele, leveraging your brand's prestige and exclusivity.
Showcase innovations for business-to-business brands or emphasize luxury for high-end brands, catering to the tastes of an affluent audience.
Utilize cost-effective, eye-catching airport lounge banners to enhance visibility and connect with influential decision-makers who value quality and luxury.
- Size: Various sizes.*
- Production lead time: 14-21 business days*
- Production cost: Banners have a printing, shipping, install, and removal cost.*
* Differs depending on the actual unit.
Brand Experience expand_more
Revolutionize brand engagement with experiential advertising in airport lounges, captivating a captive audience of travelers.
Deliver interactive and immersive experiences that create lasting impressions and foster brand loyalty.
Implement diverse activations, including brand ambassador programs, tech-focused displays, and product sampling, for memorable brand exposure.
Engage affluent customers face-to-face, showcasing products or services uniquely and effectively.
Achieve cost-effective reach for a valuable travel audience while providing enjoyable, memorable experiences that resonate long after their journey.
- Size: Various sizes.*
- Production lead time: 2-3 months*
- Production cost: Fabrication, printing, shipping, install, materials, removal, and more.*
* Differs depending on the actual unit.
Charging Stations expand_more
The digital charging network screens in business clubs offer an effective method for brand advertisers to engage with airport passengers and broaden their audience while simultaneously providing a valuable device charging service.
These clubs provide a captive environment where travelers spend significant amounts of time, sometimes upwards of 90 minutes, making it an ideal place to showcase your brand.
Brands can increase their visibility and reach an influential audience of business decision-makers and high net worth individuals in a cost-effective and imaginative way.
- Ad spots: 30 seconds.
- Loop duration: Ranges from 5-6 minutes.*
- Capabilities: Full motion animation and static. Use different rotating ads.
- Lead times: 5-7 business days.*
* Differs depending on the airport and airline.
Security Tray expand_more
Captivating, diverse reach: By advertising on airport security trays, your brand can effortlessly engage a wide variety of travelers during an essential part of their journey.
Limitless creativity: Cater to a range of industries, from streaming services to financial companies, by designing eye-catching and appealing messages in this unique space.
Cost-effective strategy: Make a lasting impact on a valuable audience without exceeding your budget through security tray advertising.
Stand out from the crowd: Differentiate your brand from conventional advertising methods and leave a lasting impression on potential customers.
- Production cost: Printing, install, and shipping.
- Lead times: 3-4 weeks.*
* Differs depending on the airport.
Airport Security Area Domination expand_more
Immersive brand experience: Airport security area domination advertising allows your brand to capture the attention of travelers through a complete takeover of the space with engaging messaging.
Diverse ad formats: Utilize a range of creative elements, including wall wraps, banners, fence clings, and security tray branding, to leave a lasting impression on passengers during a crucial airport touchpoint.
Captive environment: Connect with customers in a setting where their attention is focused, providing a more effective platform for showcasing your brand message.
Reach valuable audiences: Leverage this powerful approach to engage with a diverse and highly sought-after demographic, enhancing your brand's visibility and impact.
- Production cost: Printing, shipping, install, and removal.
- Lead times: 14-21 business days.*
* Differs depending on the airport.
Airport WiFi Sponsorship expand_more
Sponsoring Wi-Fi access at airports enables your brand to engage with travelers in a valuable and impactful way through their personal devices.
Versatile call-to-action: Utilize a variety of approaches to target customers, fostering interaction and interest in your brand.
By offering free Wi-Fi to travelers, your brand creates a lasting impression by providing tangible benefits that they will appreciate.
Digital mobile advertising at airports allows your brand to effectively target a wide array of audiences, including ecommerce, B2B, and travel companies.
Leverage the captive airport environment to boost customer engagement, sales, and brand loyalty through sponsored Wi-Fi access.
- Ad spots: 30 seconds.
- Capabilities: Video and static. Choose from a variety of call-to-action pages.
- Lead times: 5-7 business days.
Exhibit Space expand_more
Captivating engagement: Experiential advertising at airports enables your brand to interact with a captive audience of travelers through immersive and interactive experiences.
Lasting impressions: Create unforgettable moments for customers by offering a variety of activations, including brand ambassador programs, tech-focused displays, and product sampling.
Unique showcase: Exhibit spaces provide an exceptional platform to present your products or services in a memorable manner and facilitate face-to-face customer interactions.
Cost-effective reach: Engage a valuable travel audience with exhibit space advertising at the airport, maximizing your brand's impact without overspending.
Memorable experiences: Delight customers with a fun and exciting activation they will remember and associate with your brand long after their travels.
- Size: Various sizes.*
- Production lead time: 2-4 months*
- Production cost: Fabrication, printing, shipping, install, materials, removal, and more.*
* Differs depending on the actual activation and airport.
Exterior Airport Banners expand_more
Leverage the power of exterior signage to engage airport visitors as they arrive or depart, ensuring your brand remains top-of-mind. Utilize high-impact formats like billboards, building wraps, and digital screens to create unforgettable visuals and make a lasting impression on your target audience. Embrace airport exterior advertising to elevate brand awareness and leave travelers with a memorable connection to your brand.
- Production cost: Printing, shipping, install, and removal.
- Lead times: 14-21 business days.*
* Differs depending on the airport.
Airport Digital Billboards expand_more
Reach a captive, diverse audience: Exterior digital billboards at the airport enable your brand to engage with a wide variety of travelers, amplifying your brand's visibility.
Attention-grabbing visuals: Utilize creative messaging on digital billboards to make a lasting impression on travelers and effectively communicate your brand's message.
Authority perception: Leverage the elevated credibility travelers associate with airport branding, enhancing your brand's reputation and appeal.
Valuable audience engagement: Connect with a highly sought-after demographic to increase brand awareness, drive engagement, and foster loyalty.
- Ad spots: 5-10 seconds.
- Capabilities: Full motion animation and static.
- Lead times: 7-10 business days.
Pre-Roll Spot on Seatback expand_more
Pre-roll seat back advertising is an innovative way for brands to reach a captive audience of travelers mid-flight.
With the ability to deliver content directly to the screen in front, advertisers can utilize video-on-demand ad spots for tv shows and movies to create an impactful and memorable message.
These programs provide a unique opportunity for brands to reach customers with a 30-second spot duration, creating a lasting impression on passengers in a captive environment.
In-flight seat back screen advertising provides a valuable touchpoint for brands to connect with customers and promote their products or services.
It's a cost-effective way for brands to reach a diverse audience and make an impression mid-flight.
Roadblock Spot on Seatback expand_more
Advertisers can place video ads on the seatback screens of airplanes to reach a captive audience of travelers during their flight. Pre roll and roadblock.
These spots provide a unique opportunity for brands to reach all customers onboard with a must watch 30-second spot full audio, creating a lasting impression on passengers in a captive environment.
- Ad spots: 30 seconds.
- Capabilities: Video.
- Lead times: 30-45 business days.*
* Differs depending on the airline.
Spots on Personal Devices expand_more
Brands advertising inflight through personal devices, such as tablets, phones, and laptops, is an innovative way to reach a captive audience of travelers mid-flight.
With the ability to deliver content directly to passengers, advertisers can utilize live TV advertising and video-on-demand ad spots to create an impactful and memorable message.
These programs provide a unique opportunity for brands to reach customers with a 30-second spot duration, creating a lasting impression on passengers in a captive environment.
In-flight advertising provides a valuable touchpoint for brands to connect with customers and promote their products or services. It's a cost-effective way for brands to reach a diverse audience and make an impression mid-flight.
- Ad spots: 30 seconds.
- Capabilities: Video.
- Lead times: 14-45 business days.*
* Differs depending on the airline.
Boarding Passes expand_more
Advertisers can place branding or advertising on boarding passes to reach travelers as they check-in for their flight. This format can be used to promote travel-related products and services or to build brand awareness.
Case Studies
With our expertise in strategy, planning, buying, and execution, we deliver successful global airport advertising campaigns.
- Dynatrace
- Fortinet
- Invest in Canada
- Radisson
- Fabric
- University of Pennsylvania
- BYU
- Rauw Alejandro
- Flexispot
Dynatrace offers a platform for understanding the performance of multi-cloud environments. A publicly traded company that serves customers in a variety of regions including North America, Europe, the Middle East, Africa, Asia Pacific, and Latin America. It was established in 2005 and generates revenue of approximately billion dollars per year.
The Journey
Dynatrace worked with EAM to plan and carry out a worldwide airport advertising campaign across various continents such as Europe, Asia, Australia, North America, and South America. Together with our airport concession partners, we crafted an airport media campaign that included both digital large format and digital screen networks that reached specific groups of people within airports.
Outcomes
Dynatrace's campaign was displayed in major airports including Paris, London, São Paulo, Kuala Lumpur, Mexico City, Tokyo, and others. It reached over 60 million people around the world.
Fortinet, Inc. provides broad, integrated, and automated cybersecurity solutions in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. The company, which is publicly traded. It was established in 2000 and generates revenue of approximately 4.4 billion dollars per year.
The Journey
We helped Fortinet develop, plan, and execute a U.S. and Canada airport advertising campaign across many markets such as Las Vegas, New York, Chicago, San Francisco, Toronto, Washington DC, Dallas, and many more.
Outcomes
Fortinet’s campaign was able to garner over 40 million impressions and helped elevate the brand as a leader in cybersecurity solutions.
Invest in Canada works directly with global investors to unlock investment opportunities and facilitate expansion in Canada. They bring industry, community and government partners together to offer seamless services that make it easy for you to grow your operations in Canada.
The Journey
EAM supported Invest In Canada by helping to develop and implement a customized approach that targeted airports in the U.S., Europe, and Middle East. The goal was to promote investment opportunities in Canada to C-level executives. A combination of digital and print media effectively reached this traveling demographic.
Outcomes
The Invest in Canada campaign appeared in prominent airports such as London, Dubai, and New York, as well as in airline club lounges across various U.S. airports. This exposure enabled Invest in Canada to garner more than 49 million impressions.
Radisson Hotel Group provides a dynamic set of hotel brands for a wide range of travelers and budgets. Each of these brands has its own identity. Any traveler can feel at home when they decide to stay with us, because there is always a Radisson Hotel that caters to their needs.
The Journey
EAM assisted Radisson in planning and executing a South America and Mexico City marketing effort. The objective was to increase awareness for Radisson's properties in key tourist spots. Both digital and physical branding was employed to reach travelers.
Outcomes
This campaign resulted in over 30 million impressions across Buenos Aires, Santiago, Bogota, and Mexico City.
Fabric is the headless commerce platform purpose-built for growth. Headless means connecting every sales channel (head) to a single source with Fabric. Customers like GNC and The Honest Company trust fabric for its open and modular design, allowing them to be live in weeks without having to re-platform.
The Journey
EAM helped Fabric plan and executed a full takeover of digital and security tray signage at San Jose Airport. Fabric was able to take over 82 digital faces covering 5,252 square feet of live area. In addition, all 760 TSA trays in the security line had Fabric branding on it.
Outcomes
With over 10 million impressions, Fabric was able to showcase their offering and attract new customers. The San Jose takeover allowed Fabric to establish and position itself as a trustworthy leader in the space. Maintain a high level of visibility with different audiences.
The Wharton School of the University of Pennsylvania is the business school of the University of Pennsylvania, a private Ivy League research university in Philadelphia. Generally considered to be one of the most prestigious business schools in the world, the Wharton School is the world's oldest collegiate business school, having been established in 1881.
The Journey
We assisted The Wharton School in planning and executing a crucial initiative to raise awareness of their Executive Education program. The plan was to target and focus on professionals in business club lounges of major airports in the U.S. Cities targeted included: Philadelphia, New York, Dallas, Atlanta, Denver, Minneapolis, San Diego, and Atlanta.
Outcomes
Wharton successfully connected with targeted professionals in United, Delta, and American Airlines business club lounges.
Brigham Young University is a private research institution located in Provo, Utah. Founded in 1875, it currently has over 30,000 undergraduate students enrolled, and more than 440,000 living alumni.
The Journey
We assisted BYU with planning and carrying out a multi-market airport advertising campaign aimed at increasing enrollment for the upcoming year. We used the digital video capabilities of airports in Salt Lake City, Dallas, Chicago, and Washington DC as the main focus of the campaign.
Outcomes
We implemented a strategic approach to maximize BYU's budget by having ongoing year round ads in Salt Lake City Airport and rotating them in other key markets. This campaign was run for an entire year, which allowed BYU to maintain a high level of visibility with different audiences.
Rauw Alejandro, is a world-renowned singer and songwriter from Puerto Rico. His Vice Versa album has amassed more than 3.6 Billion streams and topped the Best Albums of 2021 lists in The New York Times, Rolling Stone, NPR, and Billboard.
The Journey
EAM helped plan, secure, and execute a domestic and international airport and inflight ad campaign for the release of Rauw’s newest album “Saturno”. Reaching a massive audience in Miami, Madrid, Barcelona, New York, Chicago, and onboard all JetBlue planes.
Outcomes
The ads for Rauw Alejandro’s Saturno have been seen by over 15 million people across the U.S. and in Spain. This campaign will not only accompany the release of the album but also help with promotion of the upcoming tour.
Flexispot has always been the go-to for the best height adjustable standing desks, offering ergonomic solutions that help people upgrade their home office. The company has 20 years of experience in the ergonomics industry and have helped over 10 million people avoid spine health problems with their array products.
The Journey
We were tasked by Flexispot to boost brand recognition in the U.S. We aided in pinpointing crucial airports for their campaign and executed a yearly branding takeover of TSA security trays in 5 major cities: Chicago, Denver, Charlotte, Washington DC, and Los Angeles.
Outcomes
Flexispot generated over 100 million impressions by displaying their brand to U.S. consumers at 5 major airports.
Advertise to Specific Market Segments at Oakland Airport
- B2B
- Conference Participants
- B2C
- Education
- Tourism
- Government
- Luxury
- Events
- Entertainment
- Financial and Crypto
- PSA & Non-Profits
- Healthcare
Engaging Business Decision-Makers at Oakland International Airport (OAK)
Oakland International Airport (OAK) offers a distinct opportunity for B2B brands like yours to connect directly with business decision-makers. With a captive audience of professionals and frequent travelers spending substantial time in transit, OAK airport advertising provides a valuable platform to engage this influential group.
To leave a lasting impression on business decision-makers at OAK, it's essential to customize your advertising campaigns to match their particular needs, preferences, and behaviors. Employ a diverse range of advertising channels, including dynamic digital displays, interactive activations, and visually striking traditional signage, to craft a powerful and unforgettable advertising experience.
Concentrate on presenting a persuasive message that underscores your brand's unique value proposition, and design captivating, pertinent campaigns to effectively draw the attention of key decision-makers at OAK.
This targeted strategy for airport advertising at Oakland International Airport will not only boost your brand recognition among your desired audience but also encourage conversions and foster enduring relationships with influential business clients.
Grasp the opportunity to leave a lasting impression with your OAK airport advertising campaigns and establish connections with the decision-makers crucial to your business.
Welcoming Conference Attendees with Impactful Advertising at Oakland International Airport (OAK)
When conference participants arrive at Oakland International Airport (OAK), your brand has a prime opportunity to create a strong first impression on this influential group. OAK airport advertising allows you to effectively engage with business travelers as they navigate the airport, enthusiastic about attending the event.
To captivate conference-bound visitors, develop customized advertising campaigns that align with their distinct needs and interests. By tactically positioning your ads throughout OAK, you can generate memorable and immersive experiences for these newly arrived guests, laying the groundwork for valuable connections.
Utilize OAK airport advertising to heighten your brand's visibility and position your company as a major player in the industry among conference attendees. This focused approach will not only improve brand recognition and loyalty but also promote sales and revenue growth over time.
Expand your brand's presence by interacting with business travelers as they arrive in the host city for conferences and conventions – leave a lasting impact through strategic Oakland International Airport (OAK) advertising that propels your brand's success.
Creating Memorable Brand Impressions through Airport Advertising at OAK
Airport advertising is a highly effective way for brands to leave a lasting impression on consumers traveling through Oakland International Airport (OAK). With extended dwell times and heightened attentiveness, OAK provides the perfect platform to connect with your target audience and create positive brand associations.
Nielsen studies show that 68% of U.S. travelers associate airport advertising at OAK with high-quality brands and services, while 76% take action after seeing airport ads. These statistics underscore the significant impact of airport advertising at OAK on consumer behavior.
To engage with travelers for both leisure and business, utilize innovative strategies such as experiential activations, dynamic digital messaging, interactive displays, and targeted branding at crucial touchpoints throughout the airport.
By adopting these tactics, your brand can differentiate itself in a competitive marketplace and create memorable experiences for travelers at OAK.
In conclusion, airport advertising at OAK offers a unique opportunity to establish a connection with a diverse and valuable consumer audience, enhance brand perception, and drive recognition and sales. Make the most of this opportunity to captivate your target audience and create lasting brand impressions through engaging airport advertising campaigns at OAK.
Promoting University Enrollment Programs to Prospective Students and Alumni through Airport Advertising at OAK
For universities looking to promote their enrollment programs and reach a wider audience of prospective MBA, postgraduate, or specialized program students, airport advertising at Oakland International Airport (OAK) provides an unparalleled platform. With the significance of selecting the right school, it's crucial to showcase your programs in a prestigious environment, and OAK delivers just that.
Through airport advertising, universities can present their programs as authoritative in their respective fields, from business schools to specialized institutions. In addition, targeting business and leisure travelers creates an opportunity to connect with alumni who frequently travel through OAK and may be interested in supporting their alma mater.
Utilizing airport advertising at OAK enables universities to capture the attention of a diverse audience of potential students and foster a positive perception of their programs. This can lead to increased enrollment and ongoing support from influential alumni.
In conclusion, airport advertising at OAK is the key to successfully marketing your university's enrollment programs to a vast audience of travelers. Utilize this high-impact platform to create a positive perception of your programs, drive enrollment, and connect with influential alumni.
Elevate Your Travel Brand at OAK Airport: Tourism Takeoff
Airport advertising is a crucial strategy for businesses in the travel industry, including hotels, airlines, and tourist attractions, to connect with their target audience, the travel enthusiasts. Oakland International Airport (OAK) provides an ideal platform for businesses to engage with travelers seeking new experiences and destinations. By utilizing innovative approaches such as immersive experiential activations, eye-catching digital messaging, interactive displays, and strategic branding, businesses can captivate and target travelers during their journey, creating lasting impressions and sparking interest in future travel.
These targeted efforts not only create unforgettable experiences for travelers but also elevate brand recognition and drive conversions. With the airport's bustling foot traffic, businesses like yours can reach a vast number of potential customers, eager to explore new travel opportunities. Don't miss the chance to make your mark in the world of travel. Embrace airport advertising at OAK and watch your brand soar to new heights as you connect with passionate travelers who will shape the future of the industry.
Government Success through OAK Airport Advertising
Moreover, government entities and organizations can also benefit from airport advertising, as it provides a high-visibility platform for reaching the masses. Oakland International Airport offers a unique environment for government agencies to interact with travelers of various backgrounds, making it an ideal setting to convey essential messages and attract potential candidates. With a prestigious backdrop and a captive audience, government organizations can launch engaging and influential campaigns that raise awareness, drive engagement, and reinforce the significance of their mission.
Utilizing strategies such as dynamic digital messaging, interactive displays, and strategically placed ads, government organizations can effectively connect with travelers, transforming OAK into a vital hub for public information and interaction. Don't miss the chance to elevate your organization's presence and influence among the traveling public. Embrace airport advertising at OAK and watch your message soar.
Elevating Luxury Brands: OAK Airport Advertising Takes Off
At Oakland International Airport (OAK), luxury brands are embracing the unparalleled advantages of airport advertising to target affluent leisure and business travelers. Airports offer a unique and prestigious environment that elevates marketing campaigns, captivating a captive audience with a penchant for exclusivity and sophistication.
As travel continues to surge, luxury retail and brand advertising at airports, like OAK, have experienced immense growth. This global marketplace now hosts a wide range of high-end clothing labels, automobile makers, jewelry designers, luggage brands, and premium fragrances, all showcasing their most exquisite products.
Airport advertising, specifically at OAK, enhances the esteem of luxury brands, allowing them to align with the airport's upscale ambiance. This strategic positioning strengthens brand image and appeals to discerning consumers who appreciate the finer things in life.
Furthermore, longer dwell times at U.S. airports provide a priceless chance for luxury brands to engage with their target audience. As passengers wait for their flights, luxury brands can take advantage of the opportunity to exhibit their products, leaving an indelible mark on a highly coveted consumer demographic.
Experience the charm of OAK airport advertising and witness your luxury brand soar to new heights, captivating the affluent travelers that make up your ideal market.
Hitting a Home Run with Airport Advertising for Sports Event
Top-tier sports events draw immense crowds of fervent fans, offering advertisers a prime opportunity to connect with this highly engaged audience via airport advertising. Travelers attending these prestigious competitions are enthusiastic and ready to celebrate, making them the perfect target for brands aiming to leave a lasting impact.
Major sports event attendees often possess significant disposable income and spending power. Advertising in airports, like OAK, enables your brand to effectively engage with these passionate consumers as they embark on their thrilling adventures.
Airport advertising during high-profile sports events connects your brand with a captivated and receptive audience in a spending mindset. The buzz surrounding these events intensifies the effect of your ads, enhancing brand visibility, cultivating loyalty, and solidifying your association with the most memorable moments in sports.
Capitalizing on airport advertising, including at OAK, is your chance to hit a home run. Embrace the opportunity to engage with dedicated fans and elevate your brand as they travel to support their beloved teams and athletes.
Unleash Your Brand's Potential at Oakland International Airport (OAK)
Entertainment companies, record labels, concert promoters, and streaming services can take advantage of Oakland International Airport's (OAK) prime advertising space to showcase their offerings to a diverse audience of leisure and business travelers. As a bustling hub that draws visitors from around the world, OAK provides an ideal platform to promote your brand and captivate key demographics.
With cutting-edge interactive digital displays, high-definition video screens, and dynamic digital posters, your advertising campaign at OAK can create a lasting impression on your target audience, transforming the airport environment into an attention-grabbing showcase for your brand. The modern traveler seeks engaging and immersive experiences, and OAK's state-of-the-art advertising technology can deliver just that.
Airport advertising at OAK offers unmatched flexibility, allowing you to update and tailor your campaign with ease, ensuring your message remains fresh and relevant. This adaptability is crucial in the fast-paced entertainment industry, where content and trends are constantly evolving. By leveraging the latest technology and captivating visuals, your advertisement can stand out from the crowd and create a buzz among travelers at OAK.
In addition, OAK's diverse demographic includes both leisure and business travelers, providing an opportunity to reach a broad range of potential customers. This is especially important as many business travelers also seek entertainment options during their trips, making them a valuable target audience. By tapping into this audience, you can increase the visibility of your brand, driving interest and generating revenue.
Financial Ascent: Entice with OAK Airport Ads
Similarly, financial institutions such as banks, stockbrokers, exchanges, and crypto coin services can use OAK's prime advertising space to reach a high-value audience of leisure and business travelers. OAK's extended wait times and layovers create a captive audience, ensuring that your advertisement is seen and considered. The airport environment fosters a sense of security and trust, further enhancing the appeal of your financial products and services.
Don't miss the opportunity to make an unforgettable impression on a captive audience at OAK. Whether you are promoting entertainment offerings or financial products and services, OAK's advertising space provides the ideal platform to showcase your brand, driving interest and engagement among travelers.
Promoting Causes at OAK: Airport Advertising with Impact
Local governments and charitable organizations have started to realize the immense possibilities that airport advertising, specifically at Oakland International Airport (OAK), offers for amplifying public service messages and raising awareness about their causes. With millions of passengers transiting through airports each year, your message can make a substantial impact on both leisure and business travelers.
OAK provides a captive audience, making sure your announcement is seen by travelers as they queue, unwind in lounges, or make their way to gates. This guarantees exposure to a wide demographic and increases the chances of your message being noticed and retained. Additionally, airports are often perceived as trustworthy sources of information, making them ideal platforms for public service announcements and non-profit campaigns.
Charitable organizations can take advantage of OAK's advertising opportunities to inform the public about their mission and the issues they're passionate about. This global stage enables you to connect with travelers from around the world, many of whom may have never come across your organization's message otherwise. Your campaign can initiate discussions, motivate action, and even stimulate donations.
By utilizing advertising at OAK, nonprofits can also enable giving opportunities through airport-based kiosks or other technologies. This convenient method allows travelers to donate immediately, further supporting your cause and driving impact.
In conclusion, advertising at airports like OAK offers a distinctive and persuasive opportunity for public service announcements, non-profits, and public good campaigns to reach a vast audience of leisure and business travelers. Let your message fly high and inspire positive change with the power of airport advertising.
Healthcare Advertising at Oakland International Airport (OAK)
Advertising at airports like OAK is a potent strategy for medical organizations, hospitals, clinics, health insurance providers, and health technology companies aiming to connect with a diverse audience of leisure and business travelers. As high-traffic hubs, airports present a unique opportunity to engage with potential clients who may need medical services or health insurance while away from home.
Medical groups can leverage advertising at OAK to increase brand awareness and attract new patients, while hospitals and clinics can highlight their specialized services such as emergency care, pediatrics, or women's health. Health insurance companies can employ airport advertising to stress the importance of coverage and showcase their plans, while health technology firms can spotlight their inventive solutions like telemedicine or wearable devices.
Advertising at Oakland International Airport (OAK) covers a range of formats, including billboards, digital displays, and interactive kiosks, allowing for targeted messaging to specific demographic groups like families, business travelers, or seniors. By incorporating advanced technology such as augmented reality or virtual reality, your advertising campaign can engage and enthrall travelers, creating a lasting impression.
In summary, airport advertising presents a unique and compelling opportunity for hospitals, clinics, health tech apps, healthcare technology, and health services providers to reach a vast audience of leisure and business travelers at OAK. Boost your brand and showcase your offerings with the power of airport advertising.
Trusted by Large and Small Companies
Frequently Asked Questions
Is airport advertising effective? expand_more
Airport advertising is highly effective for several reasons. Airports are bustling hubs that cater to a diverse and captive audience, including business travelers, tourists, and frequent flyers. This results in prolonged exposure to your ads and increased brand awareness. Additionally, airport advertising allows you to target specific demographics, ensuring your message reaches the right audience.
Airline club lounges, frequented by business travelers, offer an exclusive environment for targeted advertising, capturing the attention of high-value customers. Furthermore, airport Wi-Fi enables precise device targeting, allowing you to engage with passengers on their smartphones, tablets, or laptops.
With various formats such as digital screens, billboards, and experiential marketing, airport advertising provides a unique opportunity to create memorable and impactful campaigns, ultimately driving higher conversion rates for your brand.
Why is airport advertising important? expand_more
Airport advertising is important due to its unique ability to capture the attention of a diverse, captive audience with significant purchasing power. As passengers spend considerable time in airports during check-in, security screening, layovers, and baggage claim, they are more likely to absorb and engage with advertising messages.
Airport advertising elevates your brand's image, as it is often associated with luxury, innovation, and global reach. By leveraging a variety of formats, such as digital screens, billboards, and experiential marketing, airport advertising creates memorable and impactful campaigns, positioning your brand as a leader in its industry.
Does airport advertising work? expand_more
Absolutely, airport advertising works effectively due to the unique environment and audience it caters to. Airports attract a wide range of passengers, from business professionals to vacationers, providing a captive audience with substantial spending potential. The time spent by passengers during check-in, layovers, security checks, and baggage collection creates ample opportunities for ads to resonate and leave a lasting impression.
Airport advertising allows for precise demographic targeting, ensuring your message reaches an audience most likely to engage with your brand. By utilizing strategic ad placements in areas such as airline club lounges, gate areas, security, ticketing, food area, bag claim, and leveraging airport Wi-Fi for device targeting, you can tailor your campaigns to specific customer segments.
Furthermore, airport advertising offers diverse formats, including digital displays, large-scale billboards, and immersive experiences, which contribute to creating memorable and persuasive campaigns. By capitalizing on the airport's dynamic setting, your brand can achieve increased visibility, enhanced brand image, and ultimately, higher conversion rates.
How much does it cost to advertise at the airport? expand_more
The cost of airport advertising can vary greatly depending on several factors, including the specific airport, location of the advertisement within the airport, ad format, size, duration, and the level of customization. Smaller regional airports typically have lower advertising costs, while prime locations in larger international airports command higher prices due to increased footfall and visibility.
Ad formats, such as digital displays, large-scale billboards, experiential marketing, or ads in airline club lounges, each come with their own price range. Digital ads are often priced on a cost-per-impression basis, while traditional static formats like billboards might be charged monthly or for a fixed campaign duration. Customized, immersive experiences generally require a higher investment due to their unique and interactive nature.
To determine the exact cost of advertising at an airport, it is best to consult with one of our airport advertising specialists for specific rates and available options tailored to your brand's needs and budget.
Which airport advertising is more effective? expand_more
The most effective airport advertising strategy depends on your target audience, campaign goals, and budget. To maximize impact, consider demographics, ad format, budget constraints, and creativity. Tailor your ads to the audience, choose the right format for your objectives, and create visually appealing messages. Ultimately, a well-planned and targeted approach will yield the best results for your airport advertising campaign.
How can EAM help? expand_more
EAM is here to guide businesses and marketing agencies through the exciting world of airport advertising. We're experts in airport advertising and have helped many famous brands and groups run successful advertising campaigns in over 50 airports around the globe. Reach out to us to begin planning your airport advertising campaign.
Do you have any questions?
Reach out to us with any questions or requests.