MCO Advertising Media
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Orlando (MCO) Airport Advertising
With over 38 million travelers passing through its doors each year, Orlando International Airport is the third largest airport in the country, for both destination and origin. Orlando is perhaps best known for its many parks, including Disney World and Universal Studios, which bring 62 million tourists to the city every single year. MCO advertising tends to revolve around things to do in Orlando, but can also focus on business travelers.
Orlando is considered one of the top meeting destinations in the country and has more hotel rooms in one city than nearly anywhere else in the U.S. It’s also the area that sees the most conventions in the world and has an amazing economy. Thanks to all this, Orlando International Airport advertising works equally well for tourists and business travelers.
When it comes to international visitors, MCO sees more Brazilians than any other one country. Azul Brazilian Airlines is one of the newer airlines to begin operating out of MCO, joining Emirates as new airlines in the airport. As Orlando International Airport continues to grow and service more and more travelers, any airport advertising campaigns will reach more and more eyes.
Orlando MCO Airport Travelers Profile
| 2014 total passengers: | 38,804,795 |
| Avg. monthly passengers: | 3,233,732 |
Sources: Airports Council Informational
Airport WiFi Sponsorship
Capture 100% share of voice and guaranteed engagement! Orlando MCO Airport sponsorship campaigns offer several screens of exclusive, high-impact interactions for your brand.
- Devices: Mobile, Tablet and Laptop (Android and iOS)
- Pricing Model: CPE, CPI and CPM
- Formats: App Download, Display, Video, Click-To-Visit, Email Collection, Poll Question, E-commerce Showcase, Social, Save The Date and Text Match.
- Production Estimate: $0
- Advertisers: Amazon, Rackspace, TransferWise, Marriott, and more.
Baggage Claim Area
Orlando MCO Airport showcases Dioramas, Spectaculars and Tension Fabric Display in the baggage area.
- Type: Static and Digital
- Size: Varies
- Share of Voice: 100%
- Format: Static
- Production Estimate: $300-$1,500
- Advertisers: Prudential, Verizon, TheParking Spot, Oracle, and many more.
Overhead Banner
Capture 100% share of voice and guaranteed engagement! Orlando Airport offers multiple locations with high-impact overhead banner advertising displays.
- Type: Tension Fabric Displays
- Size: Varies
- Share of Voice: 100%
- Production Estimate: $1,000 - $3,500
- Advertisers: GMC, Lincoln, Universal Pictures, Zoho CRM, and more.
The Business Network & Club Lounges
This impactful network is specifically targeted to deliver advertisers an elusive audience of airport travelers: C-Suite executives, business decision-makers., and affluent frequent flyers. Reach the most exclusive business and luxury leisure travelers where no one else can. Executive Club Lounges represent an exclusive opportunity for delivering tailored marketing messages to a valuable and premium travelers.
- Type: Vertical, Digital, Exhibit, Banners and Product Placements.
- Size: Varies
- Share of Voice: 100% on Static. :10 Seconds out of :60 seconds loop
- Format: Static and full motion.
- Advertisers: Sony, Bose, Grey Goose, Jaguar, Lexus, and many more.
Digital Screen Network
The Digital Network, which is comprised of fully-digital, high definition double-sided 70” LCD screens. Each unit is situated in head-on positions in order to guarantee that this premium advertising medium is seen by all arriving and departing passengers throughout MCO.
- Type: Digital LCD Screens
- Size: 40“, 48”, 50” and 70”
- Share of Voice: :10 Seconds out of :60 seconds loop
- Format: Static and full motion
- Production Estimate: $0
- Advertisers: Nissan, Verizon, Visit Las Vegas, IBM, and many more.
Digital Spectacular
Digital Spectaculars are intentionally located in the most densely populated areas of Orlando MCO Airport.
- Type: Large Format Digital LCD Screens
- Size: Varies
- Share of Voice: :10 Seconds out of :60 seconds loop
- Format: Static and full motion
- Production Estimate: $0
- Advertisers: Accenture, Microsoft, SanDisk, Intel, Oracle, and many more.
Diorama
Sleek, bright and sized right, these beautiful signs showcase your brand to millions every month. Located on walls, in concourses, arrival and public areas, and at key intersections of the airport, these large format signs bring your message to life.
- Type: Static
- Target: Baggage, Concourse, Terminal Connectors, and Ticketing.
- Share of Voice: 100%
- Production Estimate: $300-$600
- Advertisers: University of Texas, Samsung, Enterprise, Expedia, and more.
Mini-Spectacular
A large-scale variation of a classic advertising format, backlit Spectaculars deliver great passenger reach and impact. Mini-Spectaculars are strategically placed in main MCO Airport arteries to catch traveler's eyes while they navigate to concourses and arrival areas.
- Type: Static
- Target: Baggage, Concourse, Terminal Connectors, and Ticketing.
- Formats: 5'h x 20'w, 4'h x 10'w, 7'h x 11'w, 5'h x 15'w, and 6'h x 6'w
- Share of Voice: 100%
- Production Estimate: $400-$700
- Advertisers: Dell, CA Technologies, Oracle and more.
Security Tray Bin
Since all passengers must go through security check points, these messages cannot be avoided and therefore guarantee 100% departing passenger visibility. Brand recognition and recall are much more likely when advertising serves a practical purpose and is helpful to passengers.
- Type: TSA Security Line Media
- Size: Fixed
- Share of Voice: 100%
- Target by: Airport and Terminal
- Format: Static
- Advertisers: Arizona State University, Honda, Reebok, Zappos and more.
Spectacular
Reach your target audience in a big way with Spectaculars! Your message gets noticed as passengers walk to baggage claim, restaurants, shopping or their gate. Spectaculars are also located in great targeted locations like the Rental Car Facility and the Taxi line at Orlando Airport.
- Type: Static
- Target: Baggage, Concourse, Terminal Connectors, and Ticketing.
- Formats: 5'h x 20'w, 4'h x 10'w, 7'h x 11'w, 5'h x 15'w, and 6'h x 6'w
- Share of Voice: 100%
- Production Estimate: $500 - $1,200
- Advertisers: Dell, CA Technologies, Oracle and more.
Wall Wrap
Wall and window wraps deliver big impact to travelers and are strategically located in high traffic locations. They provide a “can’t miss” message for advertisers. Both large and small, wraps are a great option to show-off your brand or offer.
- Type: Wall Wrap Statics
- Size: Varies
- Share of Voice: 100%
- Production Estimate: $1,000 - $5,000
- Advertisers: Mail Chimp, HSBC, Sophos, Infor, Undertone, and more.
Did You Know?
Airport advertising is the only medium forecast to double its audience within the next 20 years.
The airport arena creates a positive pre-disposition toward brand communications.
Passengers believe advertising belongs within an airport.
Advertising in airports bestows a brand with international status, prestige and power.
Passengers express a desire for greater engagement with airport advertising.
Airport advertising is the only medium able to deliver a powerful and memorable universal brand experience across the globe.
Record Spring Break Expected for Orlando International Airport
Posted: April 28, 2018
Spring break is upon us and MCO advertising is through the roof as the airport expects to see record breaking traffic this year for the holiday. While various parts of the country have their break at different times, all areas have one thing in common . . . their hottest spring break destination is Florida. This means a huge influx of travelers during these balmy days.
The spring break fever doesn’t end until April 15th, meaning there are plenty of travelers over the next few weeks. Traveler traffic is expected to reach 7.6% over the same dates from 2017. This record amount of passengers is a great boost for the local economy and is prime time for advertising in Orlando International Airport, particularly when it comes to ads targeting the younger generations who are traveling on their own or with friends.
Holidays always see an inordinate amount of traffic, but certain areas are a bigger destination when it comes to spring break. Central Florida is certainly one of these and it’s a hot place for your advertising dollars right now.
Orlando International Airport’s New Farm-to-Terminal Trend
Posted: April 15, 2018
When it comes to advertising in OIA, you can’t go wrong with placements near restaurants. After all, there isn’t much to do in an airport and eating is a natural way to pass the time. Nowhere is this more acceptable than in OIA, where the farm-to-terminal trend has taken over.
Farm-to-table eating has long been a popular way to dine, referring to using fresh, local food for restaurants. People love to eat local, but terminal restaurants have tended toward the more predictable options available. No more. Orlando International now boasts new restaurants that source their food from local farms. Florida is an excellent area to enjoy fresh cuisine, thanks to the abundant farms in the area. Fresh fruit, seafood and more are available.
OIA advertising campaigns are starting to pick up on the trend, as well. Even if they aren’t about food, the appeal of local flavor and culture is appealing to those who are traveling to the area. That sense, reflected in airport ad campaigns could end up being the best way to reach these travelers, particularly the ones who opt for farm-to-table eats.
