San Francisco airport is changing things up this year and that’s good news for anyone interested in SFO advertising. In addition to making interior improvements, the airport is eliminating the old tower to make way for an observation deck. Since the tower is obsolete, it has to go anyway and the space will be used to enhance the airport experience.

An observation deck will allow a better view from the new tower at SFO, as well as providing more value to travelers. All four SFO runways will be visible from the glass observation area, which will also include a café and several offices. It will be available to the public, even without a plane ticket, as the entrance is before security.

Once the main observation deck is completed, another rooftop lounge will be added to the in-airport Hyatt Regency. While this next lounge will not have the same view, it will likely be just as popular with plane spotters and guests of the newly built hotel.

San Diego is one of the first U.S. airports to offer a public viewing deck for plane spotters and travelers, but it is actually following in the footsteps of many other American airports that are making changes for their customers. Airports are realizing that it’s essential to cater to their travelers and provide entertainment and quality of service. These observation decks are helping with just that.

In addition to providing distractions for travelers, airports are producing more and more reasons for non-travelers to visit airports, as well. An observation deck invites anyone interested in airplanes to come and sit for a while, drink a coffee and watch planes take off and land. Airports are changing and it’s for the better.

What does the new tower mean for San Francisco airport advertising? Anyone looking to market to the hundreds of thousands of travelers passing through the airport each year will find that there is an advantage to advertising in a high level airport. Ads and marketing tools that provide a distraction from the boredom of waiting and allows potential customers to interact will be very popular. It’s fairly easy for companies to blend their marketing into the existing infrastructure and reach more customers.

The fact that there will be an entirely new space for airport advertising at San Francisco airport is another plus for companies. The area will draw more than just travelers, so ads can potentially reach many more people than just those who travel by plane.

A pig doing tricks is the last thing you’d expect to see as you walk through San Francisco Airport. Advertising banners can get pretty interesting, but a real, live pig in the airport?

SFO introduced LiLou, a friendly therapy pig, to the Wag Brigade recently. The idea behind the introduction was to provide an alternative to canine greeters for those who dislike dogs. Just like the dogs in the program, LiLou went through a specialty program via the SPCA to ensure that she’s the right animal to wander the airport, looking to share love and happiness with everyone she meets.

Travelers at the SFO airport may be lucky enough to see the cute pig performing on a tiny piano or taking a bow after her concert . . . or they may have a chance to pet the joy-spreading pig. If LiLou isn’t there (she’s at the airport once a month), travelers will be greeted by one of the furrier canine members of the Wag Brigade.

What is the Wage Brigade?

Traveling can be a stressful experience and SFO airport is dedicated to easing that stress. While several measures have been taken to ease the discomforts of travel, the troop of dogs and one pig is possibly one of the more popular methods used.

Animals have long been proven to help lower blood pressure and calm people down. More and more airports are adding therapy animals to their corridors to engage travelers and help them release some of that stress. There’s nothing like petting a cute pup to make your day a little brighter. While a pig may be unique, it’s not unheard of to employ less traditional therapy animals, including miniature horses and even a turkey. Dogs are the most common, however.

San Francisco airport is working tirelessly to improve the travel experience for its customers and LiLou is just one neat aspect of this.

Now is the ideal time to look into advertising in San Francisco airport. SFO advertising is about to see a lot more eyes, thanks to some big improvements at the airport. The airport has been working hard to increase the number of flights coming and going and it’s all starting to pay off. There will be a number of new flight options coming soon to the popular Bay Area airport, thanks to both new and existing airlines boosting the number of aircraft and options flying out of the airport.

For travelers interested in flying to or from Dubai, Qatar Airways will soon be providing flights. The details are still being worked out, but with flights to Dubai becoming more and more popular, the addition of the airline will boost foot traffic throughout the San Francisco airport. Qatar Airways is also in the process of adding a new business class seat that will change the way business people fly. It hasn’t rolled out yet, but the addition of this feature could potentially bring more business class travelers through the airport.

Thomas Cook Airlines has added several new nonstop flights to Manchester, England, allowing travelers to get to England cheaper than ever. This will draw plenty of summer travelers, as the prices are very economical. Summer vacationers are more likely to go for the lower cost tickets and the pricing and nonstop flight makes SFO airport a more attractive option than many others.

A whole new summer flight schedule from Swiss International, a subsidiary of Lufthansa will also provide extra flights from SFO to Zurich. The airline is introducing new airplanes on its Zurich route, to provide upgraded service to their customers.

In addition to these new flights, Cathay Pacific will be upping its daily nonstop flights to Hong Kong from two to three flights a day. A brand new Airbus A350 jet will be used to provide the extra flight. The jet is eco-friendlier than most, with reduced emissions and recycled interiors. It’s also the first Cathay flight to include inflight WiFi, a big deal for international travelers on a 17-hour flight.

With so many new flights and airlines flying out of SFO airport, there will be a drastic increase in travelers. That means more eyes on any marketing endeavors in the airport, so advertising in San Francisco airport will offer a higher ROI than ever before. For companies looking for top exposure, now is the ideal time to create a marketing campaign to showcase in the SFO airport.