Capture 100% share of voice and guaranteed engagement! San Jose Airport sponsorship campaigns offer several screens of exclusive, high-impact interactions for your brand.
San Jose Airport showcases Dioramas, Spectaculars and Tension Fabric Display in the baggage area.
This impactful network is specifically targeted to deliver advertisers an elusive audience of airport travelers: C-Suite executives, business decision-makers., and affluent frequent flyers. Reach the most exclusive business and luxury leisure travelers where no one else can. Executive Club Lounges represent an exclusive opportunity for delivering tailored marketing messages to a valuable and premium travelers.
The San Jose Airport Digital Network, which is comprised of fully-digital, high definition double-sided 70” LCD screens. Each unit is situated in head-on positions in order to guarantee that this premium advertising medium is seen by all arriving and departing passengers throughout SJC.
Digital Spectaculars are intentionally located in the most densely populated areas of San Jose SJC Airport.
Sleek, bright and sized right, these beautiful signs showcase your brand to millions every month. Located on walls, in concourses, arrival and public areas, and at key intersections of the airport, these large format signs bring your message to life.
A large-scale variation of a classic advertising format, backlit Spectaculars deliver great passenger reach and impact. Mini-Spectaculars are strategically placed in main SJC Airport arteries to catch traveler's eyes while they navigate to concourses and arrival areas.
Since all passengers must go through security check points, these messages cannot be avoided and therefore guarantee 100% departing passenger visibility. Brand recognition and recall are much more likely when advertising serves a practical purpose and is helpful to passengers.
Reach your target audience in a big way with Spectaculars! Your message gets noticed as passengers walk to baggage claim, restaurants, shopping or their gate. Spectaculars are also located in great targeted locations like the Rental Car Facility and the Taxi line at San Jose Airport.
Wall and window wraps deliver big impact to travelers and are strategically located in high traffic locations. They provide a “can’t miss” message for advertisers. Both large and small, wraps are a great option to show-off your brand or offer.
Airport advertising is the only medium forecast to double its audience within the next 20 years.
The airport arena creates a positive pre-disposition toward brand communications.
Passengers believe advertising belongs within an airport.
Advertising in airports bestows a brand with international status, prestige and power.
Passengers express a desire for greater engagement with airport advertising.
Airport advertising is the only medium able to deliver a powerful and memorable universal brand experience across the globe.
Any traveler will tell you that eating is a good way to pass the time while waiting in an airport and SJC is making a more attractive option. The addition of a number of new restaurants and bars will make the airport a more welcoming place. It also provides even more opportunities for SJC advertising campaigns, with extra space for marketing campaigns.
A number of national chain restaurants will be included in the expansion, ranging from Chick-Fil-A to Great American Bagel. There will also be a craft brewery space, called International Beer Union, which joins the current local beer company, Gordon Biersch. Existing businesses, including Starbucks and Gordon Biersch will be expanded.
Both Terminal A and Terminal B will be part of the dining area growth, allowing travelers to enjoy meals and drinks throughout the airport. This also means there will be more passengers moving through these areas and SJC advertising will be at a premium. The majority of people traveling through San Jose Airport are Silicon Valley travelers, so the audience can be quite targeted here.
The addition of new eateries and craft beer restaurants will create a whole new ambiance in the SJC airport. It could even become a space to relax and hang out on purpose, with travelers arriving earlier for their flights in order to partake. This bodes well for any marketing campaigns in the space.
SJC advertising is about to grow in leaps and bounds, thanks to the new flights being added to the airport. Southwest Airlines, Frontier, and Delta will all be adding routes and the there will be at least eight new routes in total. The expansion will equal more passengers moving through the airport and should increase revenue across the board.
The new routes include Southwest flights to Houston, Spokane, Orlando, and St. Louis, while Frontier will serve those headed to Atlanta or Cincinnati. Delta Air Lines is adding a flight to New York and there may be other flights in the works, as well. The sudden influx of new routes has come about due to the San Jose City Council waiving landing fees and marketing funds. This method has been used before to encourage expansion and reduce airline risks when planning a new route.
Advertising at SJC has grown in leaps and bounds in the past few years. By taking an active role in bringing in new airlines and flights, the airport has seen the inclusion of seven new airlines and has increased the number of routes to 22, up from just eight options before. As the smallest of the airports in the area, San Jose is working hard to recover a big part of the air traffic.
For marketers and passengers alike, the expansions in San Jose International Airport are a great step forward. Reducing landing fees to 0 for the first year and offering a bonus in marketing money has also helped encourage growth in the airport and it benefits advertisers, too.
Prior to tens of millions downloading Pokemon GO! worldwide in order to chase after Pokemon characters through the help of GPS powered augmented reality (AR), you can bet most didn’t know what AR was and may still not be in the know. While there have been numerous stories about Pokemon players falling off cliffs, getting robbed or getting hit by a car in their quest for Pikachu and others, a partnership between Google and the San Jose Airport is looking to do the opposite with AR by making navigating the airport easier while providing virtual airport advertising for their efforts.
It’s possible that you’ve (literally) bumped into a couple people if you travel frequently looking down into their 2D devices to navigate larger airports to find their connection gate. Google in the aforementioned partnership with the airport and with an assist from Aisle411’s application is looking to do the opposite with travelers set to watch where they’re going while seeing a “Terminator” like view complete with overlays and virtual airport advertising to augment reality and guide users through the airport with the help of a tablet.
That tablet, a prototype, is running a platform developed by Google under the umbrella of Project Tango. Tango uses computer vision, without the need for Wifi or GPS to guide users through the airport, museum, or subway systems of the future to within a centimeter of accuracy.
Imagine a stroll through the treasure trove of The Louvre while receiving historical information about each piece of art delivered in the language of your choice.
For now, expect to see Project Tango to show up in more airports as airport advertisers look for unique new ways to deliver content to potential customers. When the Lenovo Phab 2 Pro launches this September, Google’s Tango will find itself on its first consumer device and that excites Aisle411’s CEO Nathan Pettyjohn. Why?
“A traveller can use this to help navigate the airport but they can also get digital information on flights. We can display dynamic digital billboards that would show accurate information about the destination city overlaid to the view of the gate – if an airport were to create that printed it would cost hundreds of thousands of dollars but to create that digitally costs a fraction of that price,” the excited CEO said recently.
Pettyjohn is not the only one who is excited.
“The precise nature of the technology will enable simple and unparalleled wayfinding for passengers, right on their own devices. We believe this will provide both an increased level of customer service, as well as the opportunity to increase concessions sales by helping passengers discover nearby shops or restaurants of interest that they otherwise would miss. For example, they will be able to search for a shop or restaurant based on how much time they have available, and then the app can guide them to the selected location with ease,” added Jonathan Vaden, who heads the project for the airport.
Clearly both heads of the project see a bright new future in the money gained from virtual airport advertising to augment existing traditional revenue streams.