52.7 million passengers a year: Puget Sound tech and aerospace flying out, buyers and partners flying in, and two million Alaska cruise passengers, PAX West, and Lumen Field weekends on top. Get the SEA media kit for formats, planning ranges, and booking windows.
You’re in good company
At a glance
SEA handled 52.7 million passengers in 2025 (+0.1% vs. 2024), a record year and the 11th-busiest U.S. airport by passengers. Alaska Air Group carries about 50.7%; Delta about 24.1%. Roughly 70% of passengers start or end their trip at SEA.
The always-on audience is metro Seattle — Amazon, Microsoft, Boeing, healthcare, and higher education — thickened when Lumen Field and the Seattle Convention Center host PAX West, Emerald City Comic Con, Seahawks and Sounders stretches, and holiday travel.
One main terminal with Concourses A–D plus North Satellite (N) and South Satellite (S), linked by the underground Satellite Transit System. Alaska anchors C, D, and N; Delta is heavy on A; international long-haul concentrates on S. Airline assignment decides the buy.
Inventory is sold in 28-day periods (1 Period = 28 Days). Digital runs :10 spots in loops of 100 or 240 seconds; static faces are full-face. Rates are non-cancellable; annual increases apply to multi-year agreements.
Planning ranges: a single unit or network runs $6,000–$125,000 per 28-day period. A two- or three-unit package runs $40,000–$200,000 per period. Multi-network domination runs north of $250,000 per period. Production, install, and removal are extra on most static units. Those are planning ranges, not a rate card.
Digital creative is due 14–18 business days before start; static creative 21–28 days before start. Holds expire 5 business days after confirmation. Proof of posting within 5 business days of initial posting. Competitive separation may be possible, but it isn’t guaranteed; ask when booking and write it into the contract. Broadcast hours are confirmed at quote.
Start your SEA plan
Three ways to start, depending on where you are.
What you can run
The units on the current SEA specifications include Arrivals digital network; Premier vertical digital network; Central Concessions video walls; North Satellite gate-hold tension fabrics; Concourse A soffit tension fabrics (pair); Concourse B lit tension fabric; Concourse C lit and landscaped tension fabrics. Digital loops and static faces are bought as those specifications describe them. Share of voice depends on the loop length for that unit. The descriptions are planning context, not a rate card.
SEA · Unit
Bag-claim hall: 30 screens atop carousels plus 2 large side-wall screens flanking arrivals
SEA · Unit
Concourse-wide portrait screens at key intersections, busy walkways, and gate holds
SEA · Unit
Two large LED walls overhead dining and shopping in Central Concessions
SEA · Unit
Wall-mounted fabric at N18–N19 and N11–N12 gate holds
SEA · Unit
Outside Delta Sky Club / concessions seating, and above the main secure exit from A
SEA · Unit
Mid-concourse soffit on B
SEA · Unit
Prime soffit beside FIDs/restrooms; landscaped face toward C end and Alaska Lounge path
SEA · Unit
Mid-concourse long sightline; hammerhead near American arrivals and dining
SEA · Unit
Main TSA / train exit from the North Train Loop into arrivals
SEA · Unit
South Transit Station on the path to/from the South Satellite
SEA · Unit
18 FID wraps and under-FID fabrics across the airport
SEA · Unit
Wraps on carousel chutes 7–14 in the arrivals area
SEA · Unit
Upper and lower kicks on 13 of 15 carousels
SEA · Unit
Tunnel-effect wraps on escalators from A–D toward claim, ground transport, hotels, parking
Digital loops run ten-second spots. A :10 in a :100 loop is one of 10 (~10% SOV); in a :240 loop, one of 24 (~4%). Arrivals digital runs the longer loop. Static tension-fabric, wraps, and FID packages are full-face for the period.
Before you buy the arrivals digital network: Loop is crowded (~4% SOV). Carousels 15–16 are under upgrade with screens removed and Q1 2026 replacement targeted — check the live screen count when you book.
The digital, static, experiential, and exterior units brands buy in airports. For SEA we plan specific units and dates against what is open at the time.
Digital screens and video walls in airline business club lounges reach affluent business decision-makers and high-net-worth travelers in a captive setting.
Travelers often spend 90 minutes or more in the club. Screens in dining and seated areas and larger video walls (about 84–100 inches) give the brand both frequency and a dominant face.
Full motion or static creative can rotate through the loop while the audience is already seated.
* Differs depending on the airport.
Target high-level decision-makers and affluent individuals with entrance banners in airport business club lounges.
Engage with a discerning audience in a premium, brand-safe environment.
Showcase innovations for business-to-business brands or emphasize luxury for high-end brands.
* Differs depending on the airport.
Baggage claim digital network screens provide a unique opportunity to connect with travelers at a prime moment.
Strategically placed in high-traffic areas throughout the baggage claim area, these screens ensure maximum exposure for your brand.
By using baggage claim digital network screens, you can deliver your message to travelers multiple times, building frequency and driving engagement.
* Differs depending on the airport.
Packages can range in screen size and quantity. Strategically positioned throughout central airport concourses.
These screens can target 100% of arriving and departing traffic as passengers move towards airport exits and a large percentage of departing traffic as passengers move through the concourses and frequent favorite concessions in the area.
* Differs depending on the airport.
Large format banners offer a large, eye-catching space that can capture the attention of everyone walking through the airport.
They can be strategically placed on walls or hung from ceilings throughout the airport, ensuring maximum exposure for your brand.
With large format banners, you have the opportunity to own 100% of the share of voice in that area.
* Differs depending on the airport.
Experiential advertising at airports lets the brand interact with a captive audience through immersive installations.
Activations can include brand ambassadors, tech-focused displays, and product sampling.
Exhibit space is the same idea: a physical footprint where travelers can engage face-to-face.
* Differs depending on the airport.
Digital charging network screens are a highly effective advertising tool for brand marketers looking to reach a captive audience of travelers.
Travelers engage with the screens while charging devices, which adds dwell to the impression.
* Differs depending on the airport.
Digital spectacular screens offer a powerful advertising tool to capture significant attention in airports.
Strategically located in high-traffic areas, these screens provide maximum visibility and impact for your brand.
With their attention-grabbing size and creative flexibility, digital spectacular screens hold the attention of travelers and drive engagement.
* Differs depending on the airport.
By using digital network screens, you can deliver your message to travelers multiple times throughout their journey.
Strategically placed in high-traffic areas, these screens ensure maximum exposure for your brand.
These screens build frequency and drive engagement, making them an effective advertising option.
* Differs depending on the airport.
Dioramas are backlit displays at eye level in corridors and holdrooms.
They offer a lit, poster-scale face with 100% share of voice on that unit.
* Differs depending on the airport.
Leverage exterior signage to engage airport visitors as they arrive or depart, keeping the brand visible on the campus.
High-impact banners on the building or approach create a lasting impression before travelers enter the terminal.
* Differs depending on the airport.
Flight information screens are some of the most frequently viewed screens in the airport, where passengers already look for gate and time updates.
Advertising on these screens puts the message next to information travelers are actively reading.
* Differs depending on the airport.
Jet bridge wraps put the brand on the walk between gate and aircraft.
The space is captive and sequential: every boarded passenger on that gate walks the length of the wrap.
* Differs depending on the airport.
Large format digital screens offer a unique opportunity to make a lasting impression on travelers.
These screens have the wow factor needed to capture your target audience's attention and inspire them to engage with your brand.
Large format digital screens offer creative flexibility to showcase your brand's messaging and art in a way that resonates with your target audience.
* Differs depending on the airport.
Large format banners offer a large, eye-catching space that can capture the attention of everyone walking through the airport.
They can be strategically placed on walls or hung from ceilings throughout the airport, ensuring maximum exposure for your brand.
With large format banners, you have the opportunity to own 100% of the share of voice in that area.
* Differs depending on the airport.
Mini-spectaculars are smaller spectacular units that still dominate a sightline without a full-wall takeover.
They own share of voice on that face and work in tighter terminal pockets.
* Differs depending on the airport.
Exterior digital billboards at the airport engage a wide mix of travelers on the approach and campus roads.
Creative on digital billboards can run full motion or static.
* Differs depending on the airport.
Large format banners offer a large, eye-catching space that can capture the attention of everyone walking through the airport.
An overhead banner package is sequenced across multiple faces so the brand owns a stretch of the travel journey and a specific airport area, which is what creates the wow effect.
They can be placed on walls or hung from ceilings, with 100% share of voice in that zone.
* Differs depending on the airport.
Spectaculars are large-format displays built for a single dominant face in a high-traffic terminal space.
With the ability to own 100% of the share of voice, your message is the only one being seen by travelers in that area.
* Differs depending on the airport.
Tension fabric displays are a visually stunning way to showcase your brand or product in the airport.
They command attention in a crowded terminal and offer a cost-effective way to reach a large audience.
With tension fabric displays, you have the opportunity to own 100% of the share of voice in that area.
* Differs depending on the airport.
By advertising on airport security trays, the brand reaches travelers during an essential part of the departing journey.
Every passenger who uses that lane handles the tray.
* Differs depending on the airport.
By using vertical digital network screens, you can deliver your message to travelers multiple times throughout their journey.
These are vertical units with a different view profile: most sit at eye level and read with a poster feel.
Strategically placed in high-traffic areas, they build frequency as passengers walk the concourse.
* Differs depending on the airport.
Video walls are strategically positioned in high-traffic areas of the airport, ensuring maximum visibility and engagement for your brand.
These high-impact screens provide maximum visibility for your brand, making a lasting impression on travelers.
* Differs depending on the airport.
Wall wraps offer a visually striking and modern way to showcase your brand in the airport, with the ability to customize them to your brand.
Strategically placed in high-traffic areas, wall wraps capture attention and own 100% of the share of voice on that surface.
* Differs depending on the airport.
Sponsoring Wi-Fi access at airports engages travelers on their personal devices.
Call-to-action pages can be video or static, which is what turns access into a media placement.
* Differs depending on the airport.
Window wraps offer a visually striking and modern way to showcase your brand on terminal glass, with the ability to customize them to your brand.
Strategically placed on windows in high-traffic areas, they capture attention from the interior walkway or the curb and own 100% of the share of voice on that glass.
* Differs depending on the airport.
Examples
Airport advertising in practice, photographed across many airports. Availability at SEA varies by format.
Real brands. Real campaigns.
Campaigns across several countries and media owners, each bought through one contract. Swipe or use the arrows for the markets, the scope, and the result.
U.S. + Canada
Multiple media owners.
One coordinated buy.
EAM brought a U.S. and Canada airport campaign together across multiple media owners.
Five continents
Different markets.
One media partner.
Large-format digital and screen networks across five continents, including London, Paris, Tokyo, and São Paulo.
Airports + airline lounges
Airports and lounges.
One coordinated plan.
A combined airport and airline-lounge presence across the U.S., Europe, and the Middle East.
Five U.S. airports
A year of visibility.
One coordinated rollout.
EAM bought year-long security-tray takeovers across five major U.S. airports.
Latin America
Four airports.
One regional campaign.
EAM planned digital and physical branding across Buenos Aires, Santiago, Bogotá, and Mexico City.
San Jose · SJC
One airport.
A complete takeover.
EAM coordinated a full San Jose airport takeover across digital displays and all 760 security trays.
Airline lounges · 7 U.S. cities
Executive education.
Reached in the lounge.
EAM planned and executed a lounge campaign for Wharton Executive Education in United, Delta, and American clubs across Philadelphia, New York, Dallas, Atlanta, Denver, Minneapolis, and San Diego.
4 markets · Year-round
Four markets.
A full year on screen.
EAM built a year-round enrollment campaign on airport digital video: always on in Salt Lake City, rotating through Dallas, Chicago, and Washington, D.C.
U.S. + Spain
An album launch.
Two countries at once.
For the Saturno release, EAM planned and executed airport advertising in Miami, New York, Chicago, Madrid, and Barcelona, plus an in-flight buy across the JetBlue fleet.
“EAM made a nationwide airport campaign feel much easier to manage. The team was responsive, organized, and always on top of the details. They helped us make smart decisions with the budget, kept everything moving, and ultimately delivered exactly what we were looking for.”
Chief Marketing OfficerFortinet · nationwide airport campaign“This was one of the most challenging campaigns we had ever managed, launching during COVID and the unprecedented freeze in air travel. EAM was an incredible partner throughout the entire process. They worked closely with the airports and media partners to protect our placements and ensure our space was held until travel resumed. Their persistence, communication, and attention to detail made an extremely difficult situation manageable. Without EAM, navigating this campaign would have been a nightmare.”
Chief Marketing OfficerInvest in Canada · airports and airline lounges“We ran a security tray advertising program across several key airports, and EAM was a tremendous partner throughout the process. Their team helped secure the space, manage renewals, and coordinate the campaign seamlessly from start to finish.”
Chief Executive OfficerFlexispot · security tray programThese examples show past EAM campaigns—not a minimum campaign size, a forecast, or a guarantee of results. One-airport briefs are welcome, too.
Cost
$6,000–$125,000 for a single unit or network per 28-day period. $40,000–$200,000 for a two- or three-unit package per period. North of $250,000 for a multi-network domination per period. Production, install, and removal are extra on most static units (often roughly $1,000–$40,000 per install cycle where published). Digital share of voice depends on the loop (one of 10 to one of 24). Those are planning ranges, not a rate card.
Digital creative is due 14–18 business days before start; static creative 21–28 days before start. Holds expire 5 business days after confirmation. Proof of posting within 5 business days of initial posting. Competitive separation may be possible, but it isn’t guaranteed; ask when booking and write it into the contract. Broadcast hours are confirmed at quote.
What a budget buys at SEA
Planning ranges. Pick the one closest to your brief and we’ll build the plan from it.
A single unit or network, one period
A two- or three-unit package, one period
Domination-scale mix, one period
These are planning ranges, not packages or a rate card. Actual plans depend on the unit, the period, and what is open when you book.
Everything in the current SEA specifications is quoted on a 28-day buying unit (1 Period = 28 Days). Buy the period that covers show or match week, or stack periods for always-on. A one-week show still pays for the period that contains it unless a shorter unit is agreed at quote — ask whether a partial-period buy is available.
Static tension-fabric and wraps are a major share of this pack. Branding plans often mix one digital network for motion and play logs with static faces for continuous presence. The pack is a World Cup–oriented recommended set, not a claim ask for full-airport inventory beyond the World Cup set when you book.
Before you buy Central Concessions video walls: Strong departure read and ~10% SOV, not whole-airport coverage. Pair with arrivals digital or claim wraps for both directions.
Before you buy the FID wrap package: Some proposal windows restrict availability on FID wraps. Ask which periods are open when you book.
Before you buy Concourse A exit and Sky Club soffits as a pair: Kit describes the pair as reaching A-exit arrivals, including international passengers after customs. Arrivals-path claim, not gate-hold.
Before you buy North Satellite gate holds: Reach Alaska passengers at specific gate pairs. Useful for Alaska-heavy briefs; not a substitute for airport-wide frequency.
Contract realities. Buying unit: 28 days (1 Period). Rates are non-cancellable; annual increases apply to multi-year agreements; proposal pricing valid 30 days. Holds expire 5 business days after confirmation. Materials in market 7 business days before posting. Airport authority approval before production or posting. Competitive separation may be possible, but it isn’t guaranteed; ask when booking and write it into the contract. Proof of posting within 5 business days of initial posting (print: close-up + environmental per location; digital: close-up + environmental for 10% of package locations, plus stacked-content photo). Inventory subject to availability at contracting. Broadcast hours are confirmed at quote.
For pricing methodology across airports and tiers, see the .
Unit rates, loop-position premiums, and period-specific quotes. Those numbers move with availability. Specific units and periods come back as a quote.
| Unit (plain description) | Where it reaches them | Faces or screens (approx. size) | Your spot in the loop | Best for |
|---|---|---|---|---|
| Arrivals digital network | Bag-claim hall: 30 screens atop carousels plus 2 large side-wall screens flanking arrivals | 32 screens (30 × 65″, 2 × 85″) | :10 / :240 — one of 24, ~4% SOV | Arrival dwell; motion and static. Construction note on two carousels below |
| Premier vertical digital network | Concourse-wide portrait screens at key intersections, busy walkways, and gate holds | 25 × 75″ vertical (1080 × 1920) | :10 / :100 — one of 10, ~10% SOV | Frequency across concourses; full motion or static |
| Central Concessions video walls | Two large LED walls overhead dining and shopping in Central Concessions | 2 walls, ~243″ × 72″ (2400 × 660) | :10 / :100 — one of 10, ~10% SOV | Departure domination; kit cites ~70% of overall departures |
| North Satellite gate-hold tension fabrics | Wall-mounted fabric at N18–N19 and N11–N12 gate holds | 2 faces (~168″ × 84″ and ~252″ × 84″) | Static — full face | Alaska gate dwell; pair for gate-hold weight |
| Concourse A soffit tension fabrics (pair) | Outside Delta Sky Club / concessions seating, and above the main secure exit from A | 2 custom soffits (~90–216″ spans) | Static — full face | Delta departures plus A exit; international arrivals see the exit unit after customs |
| Concourse B lit tension fabric | Mid-concourse soffit on B | 1 lit face, ~344″ × 53″ | Static — full face | Arrivals and passengers changing gates on B |
| Concourse C lit and landscaped tension fabrics | Prime soffit beside FIDs/restrooms; landscaped face toward C end and Alaska Lounge path | 2 faces (~348″ × 88″ and ~264″ × 60″) | Static — full face | Alaska departures on C |
| Concourse D soffit tension fabrics | Mid-concourse long sightline; hammerhead near American arrivals and dining | 2 faces (~216″ × 58″ and ~214″ × 48″) | Static — full face | Arrivals toward claim or connections; American hammerhead |
| North Transit Station arrivals tension fabric | Main TSA / train exit from the North Train Loop into arrivals | 1 face, ~252″ × 80″ | Static — full face | North-side arrivals into claim |
| South Transit Station tension fabric | South Transit Station on the path to/from the South Satellite | 1 face, ~166.5″ × 96″ | Static — full face | International departures; train riders to S |
| Airport-wide FID wrap package | 18 FID wraps and under-FID fabrics across the airport | 18 faces, ~98–129″ × ~20–23.5″ | Static — full face | Frequency layer; limited availability windows on some proposals |
| Arrivals carousel chute wraps | Wraps on carousel chutes 7–14 in the arrivals area | Multi-face package (~348″ × 30.5″ class) | Static — full face | Arrivals domination at claim |
| Baggage carousel wrap package | Upper and lower kicks on 13 of 15 carousels | 13 carousels, mixed kick sizes | Static — full face | Long claim dwell; highest single-package static in the pack |
| Arrivals escalator wraps (pair) | Tunnel-effect wraps on escalators from A–D toward claim, ground transport, hotels, parking | 2 faces, ~83″ × 290″ | Static — full face | Last indoor read before curb and Link |
Timing
For a branding buy, the resident flies every week and the 28-day period is the unit. For a calendar buy, PAX West, Emerald City Comic Con, Seahawks and Sounders stretches, and Thanksgiving through New Year change who is in the building. Always-on beats chasing one week unless the brief names that audience.
| Event | Timing | Who arrives | What it means for the buy |
|---|---|---|---|
| Holiday and winter travel | Late November through early January | Residents, visiting family, leisure | Consumer/hospitality weight; contested loops on claim and Central Concessions |
| Emerald City Comic Con | March 4–7, 2027 | Pop-culture, gaming, entertainment fans (~90,000 in recent years) | Consumer and entertainment; claim path and Central Terminal |
| Spring break and spring sports | March–April | Families, students, visiting teams | Leisure volume; efficient always-on |
| Alaska cruise season | Mid-April through mid-October; about 2.1 million passengers on 330 ship calls in 2026, a record (Port of Seattle) | Cruise guests, most flying in the day before sailing and out the day after, with luggage and a pier to reach | The largest seasonal arriving audience at SEA. Baggage claim, the claim wraps, and the curb; cruise lines, hotels, tours, and destination brands stack 28-day periods from spring to autumn |
| Summer leisure and sports peaks | June–early August | Leisure, international visitors, sports hospitality | Consumer/destination; arrivals digital, carousel wraps, escalator wraps. One or two 28-day periods cover a summer leisure/sports overlay |
| PAX West | September 3–6, 2027 (Labor Day weekend) | Gaming industry and fans (~120,000 in recent years) | Gaming, consumer tech, entertainment; claim + Central Concessions + Alaska/Delta departure spine |
| Seahawks / Sounders home stretches | NFL and MLS calendars | Fans, alumni, corporate hospitality | Short consumer peaks; book the covering 28-day period |
| Always-on business travel | Year-round | Seattle workforce, healthcare, aerospace, university travelers | Branding spine; stack periods, thicken around peaks |
Calendar order. Conference, sports, and resident seasons appear because the angle is both. PAX West and Emerald City Comic Con are the next dated Convention Center overlays; Seahawks and Sounders stretches thicken match weeks.
The mistake at SEA is buying one stadium week and calling it a Seattle strategy — or buying twelve quiet months and ignoring PAX West. The resident who flies every Tuesday on Alaska or Delta is why always-on works; the industry or crowd that lands for PAX, Emerald City Comic Con, and Seahawks/Sounders match weeks is why the calendar still matters. Buy 28-day periods against the resident first; add the conference or sports period when the brief names that audience. About 30% of the building is connecting — North Satellite and C/D concourse impressions are not pure Seattle reach.
PAX West, Emerald City Comic Con, Seahawks peak Sundays, and Thanksgiving–New Year: hold 4–6 months out. Mid-tier Convention Center weeks and spring leisure: 8–12 weeks. Standard periods: 6–10 weeks is often enough. Booking windows depend on the period and what is open. SEA does not publish a separate event-week rate card in this pack; premium shows up as availability pressure on arrivals digital, Central Concessions video walls, carousel and escalator wraps, and Alaska/Delta spine faces.
| Tier | Examples | Hold by | What sells first | Pricing character |
|---|---|---|---|---|
| Peak | PAX West; Emerald City Comic Con; Thanksgiving–New Year; major Seahawks weekends | 4–6 months | Arrivals digital, carousel/chute wraps, escalator wraps, Central Concessions video walls, premier vertical network | Open 28-day rates; contested loops |
| High | Other Convention Center weeks; Sounders stretches; fall holiday ramp; summer leisure peaks | 8–12 weeks | Claim path; A/C/D static; North Satellite gate holds | Standard 28-day rates; contested by concourse |
| Standard | Quiet mid-periods outside stadium and Convention Center peaks | 6–10 weeks | Most static faces and secondary digital open | Standard 28-day rates; a strong always-on start |
The specifications show a flat 28-day media rate per unit — not a printed event multiplier. The practical peak premium is availability: arrivals digital, claim wraps, escalator wraps, and Central Concessions sell first when Lumen Field or the Convention Center is full.
Unit-level rates, loop-position premiums, and week-specific quotes. Those numbers move with availability and with the period. What you can plan against: 28-day buying unit; $6,000–$125,000 for a single placement; $40,000–$200,000 for a two- or three-unit package; north of $250,000 for a domination. Specific units and periods come back as a quote.
Ready to plan?
Tell us who you need to reach, where, and when. We come back with current availability at every airport in the plan and a recommended mix.
Placement
In the concourse your audience flies, along the path they walk. Alaska-heavy briefs center C, D, and the North Satellite. Delta-heavy briefs center Concourse A. International inbound briefs center public bag claim after the International Arrivals Facility and the South Transit Station for departures. Claim, carousel wraps, and escalator wraps are the arrival spine; Central Concessions and concourse digital plus gate-hold fabrics are the departure spine.
| Step | Zone and units | What the passenger is doing | Priority |
|---|---|---|---|
| Off the plane | Concourse TFDs on A–D; North Satellite gate holds; South Transit Station | Still airside; connections may never leave | Medium for O&D; high for Alaska/Delta connections |
| Toward claim / train | North Transit Station TFD; Concourse A exit soffit; train platforms | Moving to claim or another concourse | High for connections and A exit path |
| Baggage claim dwell | Arrivals digital (32 screens); carousel and chute wraps | Waiting for bags; choosing ground transport | Highest for arrival-moment and destination |
| Escalators to curb / Link / rental cars | Escalator wrap pair from A–D | Last decisions before the city | High; last read before downtown or Lumen Field |
| Departure side | Central Concessions video walls; premier vertical network; C/D/N and A static; FID package | Check-in, security, gate wait | High for resident, recruiting, university, financial |
Concourse A (Delta). Sky Club / concessions soffit inbound; exit soffit on the walk to claim — including international arrivals after customs. Pair for Delta weight in both directions.
Concourses B, C, and D. Mid-concourse lit and soffit fabrics. C carries Alaska lounge traffic; D hammerhead catches American arrivals per the kit; B catches mixed domestic arrivals and gate-changers.
North Satellite. Gate-hold fabrics at specific Alaska gate pairs. Train riders hit the North Transit Station arrivals fabric into claim.
South Satellite and international path. South Transit Station fabric for international departures. International arrivals reach public media only after inspection — plan claim and curb, not airside S, for inbound.
Central Terminal / Central Concessions. The commercial heart every A–D departure crosses after security. Video walls are the big departure read.
Bag claim and ground transport. Arrivals digital, chute and carousel wraps, and escalator wraps down to curb, Link, hotels, and parking — the last indoor sequence before the city.
Direction follows the objective. Recruiting, universities, and financial lean departure-side. Conference inbound, destination, sports visitors, and arrival-moment services lean arrival-side — especially claim during show and match weeks. Healthcare often buys both. International inbound is public-side claim after the IAF.
The pack notes carousel screens removed on units under upgrade with replacement targeted for early 2026, and SEA Gateway north-terminal work reached major completion in early 2026. Use the current terminal map when you plan unit locations.
Why SEA
About 52.7 million passengers a year move through Seattle-Tacoma, and the resident workforce and the calendar inbound share that terminal. Brands that need people who live and work here buy continuously; brands that need a conference or stadium week buy the 28-day period that covers it.
SEA is Alaska Airlines' primary hub and a major Delta base. Alaska carries about half of passengers; Delta about a quarter — so C, D, and the North Satellite are the Alaska spine, A is the Delta spine, and the South Satellite carries most long-haul international. About 70% of passengers are origin-and-destination, so claim, curb, Link, and rental cars still reach people starting or ending a Seattle trip.
The Seattle–Tacoma–Bellevue metro is about 4.16 million; the broader Puget Sound region exceeds 4.5 million. Amazon, Microsoft, Boeing, UW, Providence Swedish, Starbucks, Costco, and T-Mobile recruit and sell year-round — and leave through SEA.
The calendar thickens the same building. PAX West fills the Convention Center over Labor Day. Emerald City Comic Con brings nearly 90,000 fans in early spring. Seahawks, Sounders, and Thanksgiving through New Year contest arrival-path loops. Direction follows the audience; the 28-day period follows the brief.
Audience
About 52.7 million passengers a year, shaped by Alaska's hub and a large origin-and-destination share. Concourses C, D, and the North Satellite carry the Alaska spine; Concourse A carries Delta; B mixes Southwest and other domestics; the South Satellite carries most long-haul international. The useful branding audience is the Seattle resident and visitor; the useful calendar audience is the industry or crowd arriving that week — not the annual total.
| Concourse / zone | Role | Airlines | What it means for the buy |
|---|---|---|---|
| Concourse A | Delta-heavy domestic; path past Delta Sky Club toward Central Terminal and IAF exit | Delta (primary); JetBlue and peers as assigned | Soffit TFDs outside Sky Club and above the secure exit; Delta O&D and connections |
| Concourse B | Mixed domestic; Southwest and United commonly listed | Southwest, United, Frontier, Spirit, some Delta/Horizon | Mid-concourse lit TFD for arrivals and gate-changers |
| Concourse C | Alaska core; lounge pathway | Alaska Airlines (primary) | Lit TFD on departure sightline; landscaped TFD toward Alaska Lounge and C end |
| Concourse D | Alaska mix plus American hammerhead | Alaska; American on hammerhead arrivals per kit | Mid-concourse soffit TFD; hammerhead arrivals TFD for American and adjacent dining |
| North Satellite (N) | Alaska flagship satellite; renovated gates | Alaska Airlines | Gate-hold tension fabrics at N11–N12 and N18–N19; train to C/D |
| South Satellite (S) | Long-haul international and some domestic | British Airways, Emirates, EVA, ANA, JAL, Korean, SAS, Singapore, Turkish, Virgin, STARLUX, Volaris, peers; some Delta/Alaska intl | South Transit Station TFD on international departures path; IAF exit feeds public claim |
| Central Terminal / Central Concessions | Post-security commercial heart every A–D departure crosses | Shared | Video-wall package overhead dining and shopping (~70% of departures per kit) |
| Main bag claim / arrivals hall | Domestic claim and international public exit after inspection | Shared | Arrivals digital (32 screens), carousel wraps, chute wraps, escalator wraps from A–D |
Airline assignments across A–D and the satellites shift; confirm the current map when you book.
Tech, cloud, aerospace, healthcare, and professional services across Seattle, Bellevue, Redmond, and Tacoma. They fly weekly on Alaska and Delta. Audience for recruiting, employer brand, healthcare, financial, and B2B. Departure-side weight: C/D/N for Alaska, A for Delta.
PAX West, Emerald City Comic Con, and the rest of the Seattle Convention Center calendar. Concentrated into 28-day periods covering show week. Claim path and Central Concessions inbound; concourse digital outbound.
Seahawks home stretches, Sounders nights, and college football weekends at Lumen Field. Weight claim, escalator wraps, and arrivals digital during match weeks; do not build the annual plan from the overlay alone.
About 7.1 million international passengers in 2025. Long-haul through the South Satellite and IAF. Public bag claim and curb after inspection for arrivals; South Transit Station and S for departures and some connections. Delta leads international share among carriers; Alaska has been adding long-haul Asia flying.
University of Washington (about 63,700 across Seattle, Bothell, and Tacoma), Seattle University, Seattle Pacific, and the broader Puget Sound higher-ed market. Out-of-state programs recruit here too. Education brands EAM has placed in airports include Wharton, BYU, the University of Michigan, the University of Pittsburgh, and UT Dallas. Weight August, January, and commencement on departure-side inventory.
SEA served 52.7 million passengers in 2025 (52,715,181), essentially flat on 2024's prior record. Domestic was 45.6 million (−1.0%); international grew 7.8% to 7.1 million. The pack cites roughly 4.4 million monthly traffic. Thirty-seven airlines serve 96 domestic and 36 international nonstops.
One main terminal. Passengers clear security into the Central Terminal, walk or ride the Satellite Transit System to A–D, N, or S, and return to claim, curb, Link, hotels, and parking. International arrivals clear federal inspection before public advertising at claim and curb. Alaska connections that stay airside between C, D, and N may never see claim — treat those concourse impressions carefully when the brief is Seattle residents only.
Who advertises
Employers and universities recruiting Seattle; gaming and consumer tech around PAX West; entertainment around Emerald City Comic Con; financial brands reaching residents; destination and hospitality for sports and international arrivals; arrival-moment services at claim; consumer brands on sports and holiday peaks; B2B inside an Alaska hub with a strong Delta presence. Always-on and calendar rows both lead, matching the spine.
| Objective | Who buys it | Who it reaches at SEA | What the buy usually looks like |
|---|---|---|---|
| Conference inbound | Vendors and publishers at PAX West, Emerald City Comic Con, other Convention Center shows | Their industry or fandom, arriving show week | One 28-day period; claim path; Central Concessions; outbound Alaska/Delta digital |
| Sports / major-event overlay | Sponsors, hospitality, destination brands | Fans and visitors for Seahawks, Sounders, and stadium peaks | One or two 28-day periods; arrivals digital + carousel/escalator wraps |
| Account-based / B2B presence | Enterprise software, cloud, cybersecurity, professional services | Business travelers on Alaska (C/D/N) and Delta (A) | Always-on premier vertical or video walls plus conference-period overlay |
| Recruiting / employer brand | Tech, aerospace, healthcare, logistics employers | Residents departing/returning; candidates | Departure-side C/D/N and A; stacked periods |
| Universities / executive education | Local programs and out-of-state recruiters | Students, parents, alumni, professionals | Departure-side; August, January, commencement |
| Healthcare | Hospital systems, specialty care, insurers | Residents year-round | Always-on plus period overlay; both directions |
| Financial and wealth | Banks, wealth managers, fintech, payments | Residents on departure; international arrivals | Mixed direction; multi-period flights |
| Destination and attractions | Visit Seattle / state tourism, sports hospitality, outdoor brands | Leisure, sports visitors, international arrivals | Arrivals digital, claim wraps, South Transit path |
| Arrival-moment services | Hotels, rideshare, rental cars, connectivity | Every arrival deciding the next hour | Arrivals digital; carousel wraps; escalator wraps; always-on |
| Luxury and retail | Retail, auto, premium consumer | Departing residents and long-haul departures | Central Concessions video walls; C/D static; South Satellite path |
| International inbound | Airlines, telecom, banks, destination brands | International arrivals after inspection | Arrivals digital and claim wraps after IAF; South Transit Station for departures |
| Launch or brand moment | Launches timed to PAX, Comic Con, or a stadium window | Everyone in the building for the period | Two or three networks plus a claim wrap set |
On the resident workforce. Departure-side is not a leftover. For recruiting, healthcare, and financial buyers, the weekly flyer is the point — C/D/N for Alaska, A for Delta.
On the calendar. PAX and Comic Con put defined crowds in the same claim halls for a few days; Seahawks and Sounders stretches thicken match weeks. Cover the peak with a 28-day period; keep lighter always-on if you sell those buyers year-round.
On the hub. North Satellite and C/D impressions include Alaska connections who may never enter the city. If the brief is metro Seattle residents, weight O&D claim, curb, escalator wraps, and Central Terminal departure paths.
For Pacific Northwest and West Coast reach beyond SEA, Portland, San Francisco, and Las Vegas add volume or event depth, and EAM buys them as one plan when a brief needs it. That is a scoping conversation, not something this page needs to argue.
How EAM works
One call, one plan, one contract. We follow up to learn who you need to reach and the objective, then come back with current availability and a recommended mix.
Step 01
Always-on versus a PAX West, Emerald City Comic Con, sports, or holiday period; Alaska spine (C/D/N), Delta (A), international (S / IAF exit), or a mix; arrivals, departures, or both; one airport or part of a West Coast plan.
You getThe period, the audience, and the direction
Step 02
Which networks and static faces are open, how crowded the loops are (:100 or :240), whether claim construction or FID blackout windows affect a unit, and whether category separation is possible (print vs. digital is not guaranteed).
You getAvailability and loop position
Step 03
Formats, share of voice, and a range, not a scraped rate card. After we know who you need to reach, we come back with current availability and a plan you can take inside.
You getA quoted plan you can take inside
Step 04
Specs across every screen shape and fabric size, airport approval, files in market 7 business days before posting.
You getOne contract and one spec sheet
Step 05
Confirm posting before the first arrival wave. Deliver proof of posting and play logs after the flight.
You getProof of posting and play logs in one report
EAM Advertising is an independent airport and in-flight media agency, founded in 2015. We specialize in airport and in-flight media and nothing else, and we do not own media assets at SEA or any airport. That independence is why the recommendations hold up. We plan and buy across 125+ airports and 45+ airlines worldwide, which is the leverage and the current-availability knowledge a one-time SEA buyer does not have. Clients include Fortinet, Dynatrace, Rubrik, McGraw-Hill, and Wharton. When the strategy extends beyond Seattle — a roadshow, a multi-city launch, an international push — the same relationship covers the other markets. See the airport advertising hub.
For agencies and consultants
Agencies and consultants bring EAM Advertising in as the airport specialist behind a client’s plan. The client relationship stays with you. We plan, buy, and report under NDA, and can work white-label.
Get our media kitMeasurement
Proof of posting and digital play logs are factual. Delivered impressions are modeled. Brand lift is the only method that speaks to effect, and it has to be fielded before the flight. Direct pipeline attribution is not reliably available. A resident Seattle audience allows a geo-targeted survey panel; a conference or match week is a defined population; Alaska-hub concourse impressions can overstate the local audience on connection-heavy units.
| Measure | What It Actually Tells You | When to Set It Up | Confidence |
|---|---|---|---|
| Proof of posting | Photographic confirmation every unit ran in the right place for the full period. Print and digital stills within 5 business days (10% of package locations for digital networks, plus stacked-content photo) | Written into the contract before signing | High — factual |
| Delivered impressions | Modeled audience delivery based on airport traffic and unit position. An estimate built from traffic data, not a count of people who looked | Requested at proposal stage | Moderate — modeled |
| Digital play logs | Actual spot counts and share of voice on digital networks. The check on whether the loop crowding you planned against actually materialized | Requested at contracting | High — logged |
| Brand lift study | Survey-based awareness or perception change against a control. The only method that measures effect rather than exposure | Fielded pre-flight for a baseline | Moderate — needs budget and lead time |
| Direct attribution to pipeline | Not reliably available. Airport media has no click, and the same brands run other touchpoints at the same time | Low — treat claims here with skepticism |
Ask for play logs on every digital network. Modeled delivery overweights connections on North Satellite and C/D units; treat that as an upper bound when the brief is Seattle residents.
A geo-fenced brand-lift panel works for always-on against Seattle residents. Conference and sports weeks give a defined population for a pre/post survey. Hub concourse units need honest delivery framing so connections are not sold as local reach. Decide which audience you are buying before you decide what to measure.
The honest framing for anyone defending this spend internally: proof of posting and play logs prove the campaign ran as bought, delivered impressions size the audience, and a lift study is the only line that speaks to effect. A vendor promising attributed pipeline from airport media is overselling. EAM contracts proof of posting and delivery reporting on every campaign as standard and will tell you plainly when a proposed measurement approach won't produce a number worth presenting.
Questions
A single unit or network runs $6,000–$125,000 per 28-day period, depending on format and location. A two- or three-unit package runs $40,000–$200,000 per period. A multi-network domination runs north of $250,000 per period. Production, install, and removal are extra on most static units. Those are planning ranges; specific units and periods are quoted against current availability.
In 28-day periods (1 Period = 28 Days). Digital networks in the current pack run ten-second spots in loops of 100 or 240 seconds (about 10% or 4% share of voice). Static tension-fabric, wraps, and FID packages are full-face for the period. Rates are non-cancellable. Holds expire in 5 business days. Materials are due 7 business days before posting. Broadcast hours are confirmed at quote.
Concourses C, D, and the North Satellite for Alaska-heavy briefs. Concourse A for Delta-heavy briefs. Concourse B for Southwest and mixed domestic. South Satellite and the International Arrivals Facility exit path for long-haul. Gate moves are routine; use the current map when you plan the buy.
Yes, on the public side after federal inspection — primarily arrivals digital, carousel and chute wraps, and the Concourse A exit soffit international arrivals see after customs. Gate and South Satellite units reach international departures and connections more directly than arrivals.
Yes — especially on the Alaska spine between C, D, and the North Satellite, and on Delta connections through A. Connections that stay airside see concourse fabrics, gate holds, and Central Concessions, and may never see claim or curb. If the brief is Seattle residents only, weight O&D paths and treat hub-concourse delivery as an upper bound. About 70% of passengers are origin-and-destination.
Four to six months for those peaks and for Thanksgiving through New Year. Mid-tier Convention Center weeks: eight to twelve weeks. Standard periods: six to ten weeks is often enough. Booking windows depend on the period and what is open.
Yes, and it is the audience only Seattle offers at this scale. The Port of Seattle expected about 2.1 million cruise passengers on 330 ship calls in 2026, mid-April through mid-October, and most of them fly in through SEA the day before sailing and out the day after. They pass baggage claim and the curb once, with luggage and a pier to reach, so the units that work are the arrivals digital screens, the carousel and escalator wraps, and the curb, not the concourses. Cruise lines, pre- and post-cruise hotels, tour operators, and destination brands stack 28-day periods from spring through early autumn.
Yes — always-on against the Seattle tech, cloud, and aerospace market, and by the period when your industry is at the Convention Center or a defined crowd fills Lumen Field. Outside those weeks, B2B still works as employer-brand and account-based presence on the Alaska and Delta spines.
During PAX West, Comic Con, Seahawks weekends, and holidays, arrivals digital, Central Concessions video walls, and claim wraps are contested. Other categories often find secondary concourse static or North Satellite gate holds less contested outside Alaska peaks. Plan share of voice explicitly — arrivals digital is already about 4%.
Yes. Out-of-state recruiters, executive programs, and alumni campaigns around commencement. The University of Washington alone enrolls about 63,700 across three campuses. Education brands EAM has placed include Wharton, BYU, Michigan, Pittsburgh, and UT Dallas. Natural periods: late August, January, and May.
Materials must be produced and received in market 7 business days before posting. Expect multiple fabric sizes and at least two digital pixel shapes in a mixed buy (vertical 1080×1920 on the premier network; 1920×1080 on arrivals digital; 2400×660 on the video walls). All creative needs airport authority approval before production or posting.
Competitive separation may be possible, but it isn’t guaranteed; ask when booking and write it into the contract. Competitive separation may be possible, but it isn’t guaranteed; ask when booking and write it into the contract. Ask at quote; do not assume exclusivity.
Everything after the objective. We check what's open for the week, which loops are crowded and which units will sell out, and where on the arrival path your audience actually walks. We recommend the mix, secure the units, traffic the creative through airport approval, confirm posting on day one, and deliver proof of posting and play logs after. If SEA is one market in a larger plan, the same relationship covers the others.
Independent airport advertising media agency. Est. 2015.
Send your work email for the media kit: formats, planning ranges, and how EAM works. We’ll follow up to learn who you need to reach and when, then come back with current availability and a recommended mix.
Independent since 2015 · 125+ airports · 40+ media vendors
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