Airport Advertising :
Reach a Captive Audience at
Washington Dulles International Airport
At EAM, we assist brands and agencies in developing global airport media strategies, including planning, vendor coordination, and executing comprehensive advertising campaigns to deliver exceptional results—wherever your audience travels.
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EAM: Streamlining Your Path to Powerful Airport Advertising
- Washington Dulles Airport Impact
- About Dulles Airport
- Why Washington DC?
- Washington DC Audiences
- CCA/Nielsen Study
- About EAM
- Explore Airports
Make an indelible impact on millions traversing through Dulles Washington National Airport (IAD). At EAM, our team of airport advertising specialists is here to craft and execute distinctive advertising plans that genuinely reverberate with your audience.
While we are not affiliated with the official media concession vendors at Dulles Washington National Airport, our expertise in navigating the airport media landscape ensures your brand’s message reaches its audience effectively. We serve as an all-in-one agency solution for activating airport media campaigns, from strategy to execution.
We're here to support you throughout each step of the process, from creating a strategy to expertly executing it for maximum brand influence. With our assistance, smart marketers can grab the attention of millions of passengers and generate tangible outcomes.
- Significant Player in the World of Air Travel: Washington Dulles International Airport, commonly known as IAD, is a significant player in the world of air travel, efficiently handling over 24 million passengers each year. This underscores its major role in international and domestic aviation.
- One Main Terminal and Two Parallel Midfield Terminal Buildings: IAD consists of one main terminal and two parallel midfield terminal buildings, thoughtfully designed to ensure optimal passenger flow and an enjoyable travel experience.
- Nexus for More Than 40 Airlines: Acting as a nexus for more than 40 airlines, Washington Dulles International offers a rich selection of routes, connecting the nation's capital to a broad range of domestic and international destinations.
- 21st Busiest Airport in the United States: In comparison to other domestic airports, Washington Dulles International Airport holds a strong rank. It is the 21st busiest airport in the United States, highlighting its significant role in the country's air travel network.
- Over 10 Exclusive Club Lounges: For passengers seeking a premium travel experience, IAD boasts over 10 exclusive club lounges. These luxurious spaces provide an ideal environment for relaxation, dining, or work before flights.
- Gateway to the Dynamic City of Washington, D.C.: Washington Dulles International Airport is more than just an airport; it's a gateway to the dynamic city of Washington, D.C. Offering superior services and expansive connectivity, it embodies the city's global influence and spirit of inclusivity, standing ready to welcome passengers from around the world.
- Diverse population: Metro area population: 6 million
- Consistent growth: Population has seen a steady increase over the past five years
- Economic vigor: Economic growth rate has been consistently climbing over the past three years
- Primary industries: Government, education, healthcare, and information technology
- Event center: Hosts numerous influential conferences and events, including the National Book Festival, the Environmental Film Festival, and prestigious political events
- Sports fandom: Home to the NFL's Washington Football Team, NBA's Washington Wizards, MLB's Washington Nationals, and NHL's Washington Capitals
- Academic hubs: Houses esteemed institutions like Georgetown University and The George Washington University
- Cultural scene: Host to the popular DC Jazz Festival, and renowned cultural institutions such as the Kennedy Center, the National Gallery of Art, and the Smithsonian Institution
Business Decision Makers expand_more
Located at Washington Dulles International Airport (IAD), advertising is a powerful tool to connect with business decision-makers who frequently visit this vibrant hub, particularly during prominent conferences and events happening in Washington, D.C. Busy executives and managers prioritize convenience and efficiency throughout their travels.
As they constantly navigate between locations, advertising at IAD offers a distinctive opportunity to grab their attention and leave a lasting impression on these hardworking professionals, particularly when they arrive for events like political summits or international forums. This exposure can potentially create beneficial business connections for your brand.
These influential leaders continuously look for ways to enhance their travel experiences at Ronald Reagan Washington National Airport. They value entry to luxurious airport lounges, swift security processes, and efficient baggage check-in, in addition to any other amenities that ensure a seamless and relaxed journey.
By displaying your brand within the upscale settings of IAD, you can synchronize your brand with the principles of convenience and efficiency that these important individuals value, further solidifying your brand's position in their minds during significant Washington, D.C.-based conferences and events.
Affluent Travelers expand_more
At Washington Dulles International Airport (IAD), targeting wealthy travelers with advertising is a tactical move for marketers. These passengers often possess substantial disposable income and a passion for sumptuous experiences, making them an attractive audience for a variety of brands.
These perceptive consumers are always on the lookout for products and services that complement their refined lifestyles, including luxury fashion, sophisticated fragrances, extravagant automobiles, and other upscale offerings.
Frequent travel is a common pursuit for them, as they explore novel destinations and experiences that cater to their discerning interests and polished tastes.
By opting to advertise at IAD, you can engage this affluent demographic at an opportune moment when they are more open to innovative products and high-quality experiences.
This focused strategy can considerably boost your brand's presence and attractiveness among this sought-after audience.
Early Tech Adopters expand_more
Travelers passing through IAD often demonstrate a high level of tech-savviness and are generally among the first to embrace new tech products and services. They are inclined to arrange flights and accommodations online, use mobile apps for check-in and flight updates, and adopt advanced technologies such as biometrics and virtual reality for superior travel experiences.
These individuals may also display a heightened interest in discovering unconventional travel destinations and experiences.
Capitalize on the chance to connect with these technologically advanced travelers by enhancing your brand's visibility at Washington Dulles International Airport (IAD). Let us help you engage with early adopters who are always eager to find the latest breakthroughs.
Leisure Travelers expand_more
Utilize the power of airport advertising at Washington Dulles International Airport (IAD) to effectively showcase your products, services, events, and programs to leisure travelers.
These individuals seek respite from routine life and aim to indulge in an unforgettable vacation or holiday experience with their loved ones. Craving amusement and tranquility, they are enthusiastic about making the most of their time away from daily obligations.
By featuring your brand at IAD, you can engage with these travelers during a pivotal moment when they are most open to exploring new ideas and experiences. Our assistance enables you to develop a customized airport advertising campaign that aligns with their interests and principles, drawing their attention and encouraging them to interact with your brand.
Capitalize on this unique opportunity to engage with frequent leisure travelers. Partner with us to enhance your brand's prominence and connect with travelers eager to uncover new destinations and fully embrace their vacation time.
Families expand_more
Tap into the potential of IAD advertising to establish connections with family travelers and their young ones. Collaborate with us to boost your brand's presence and build relationships with travelers seeking to maximize their family-oriented getaways. From playthings and amusement parks to family-friendly films and live shows, we'll guide you in targeting your ideal audience and achieving tangible results for your brand.
Students and Alumni expand_more
Promoting your university programs at IAD offers a prime opportunity to engage with both current students and alumni when they're most receptive to fresh ideas and prospects. Working with us, you can design a personalized IAD advertising campaign that appeals to their goals and values, sparking their curiosity and motivating them to investigate new academic opportunities. Whether you aim to attract potential students or maintain ties with your alumni community, IAD advertising is an invaluable tactic.
Of travelers notice airport advertising.
Of U.S. travelers associate airport advertising with high-quality brands and services.
Of U.S. travelers reported taking action after seeing airport ads.
Have reported purchasing an advertised item while at the airport.
Of respondents said they are likely to shop at a brand's brick - and - mortar location after seeing an airport ad.
Of frequent flyers are prompted to visit a website or store after seeing a brand's airport advertisement.
Make decision after seeing advertising at the airport.
Source: Clear Channel Airports and Nielsen Study
Our Expertise in Airport Advertising
Are you ready to elevate your brand and captivate millions of airport travelers globally? Established in 2015, EAM brings over 21 years of collective experience to the forefront, offering unparalleled expertise and dedication to ensure your brand's success in the airport advertising arena.
Customized strategies and seamless execution: Rely on our seasoned team to guide you through every step, from crafting a bespoke strategy to delivering maximum impact and ROI for your brand.
Traveler-centric approach: Our profound understanding of travelers' distinct needs and preferences empowers us to design unforgettable experiences at pivotal touch-points.
Collaborative approach: Building on our already solidified and strong relationships with global concession owner partners, we work hand-in-hand to plan, produce, negotiate, execute, and report on advertising campaigns for optimal outcomes. We love working with the likes of Clear Channel Airports, JCDecaux, Lamar, Boingo and many other airport and in-flight media vendor companies.
Comprehensive travel media solution: As an all-in-one solution for travel media, EAM has successfully propelled numerous renowned brands and organizations in their airport advertising campaigns across 50+ airports worldwide.
Track record of success and reliability: Harness our extensive industry experience and proven accomplishments in airport advertising to attain your marketing objectives and create a lasting impression on millions of airport travelers worldwide.
Built upon a solid foundation and driven by a passion for excellence in airport advertising, EAM invites you to embark on a journey towards extraordinary brand recognition and growth. Connect with us and let us help you craft impactful and memorable advertising journeys!
North America
- Atlanta - ATL
- Austin - AUS
- Baltimore - BWI
- Boston - BOS
- Burbank - BUR
- Cancun - CUN
- Charlotte - CLT
- Cincinnati - CVF
- Chicago (ORD)
- Chicago - MDW
- Cleveland - CLE
- Columbus - CMH
- Dallas - DAL
- Dallas - DFW
- Denver - DEN
- Des Moines - DSM
- Detroit - DTW
- El Paso - ELP
- Fort Lauderdale - FTL
- Guadalajara - GDL
- Honolulu - HNL
- Houston - IAH
- Houston - HOU
- Indianapolis - IND
- Jacksonville - JAX
- Kansas City - MCI
- Las Vegas - LAS
- Little Rock - LIT
- Long Beach - LGB
- Los Angeles - LAX
- Nashville - BNA
- Maui - OGG
- Memphis - MEM
- Mexico City
- Monterrey - MTY
- Miami - MIA
- Midland - MAF
- Milwaukee - MKE
- Minneapolis - MSP
- New Orleans - MSY
- Newark - EWR
- New York - JFK
- New York - LGA)
- Oakland - OAK
- Oklahoma City - OKC
- Ontario - ONT
- Orange County - SNA
- Orlando - MCO
- Philadelphia PHL
- Phoenix - PHX
- Pittsburgh - PIT
- Portland - PDX
- Sacramento - SMF
- Salt Lake City - SLC
- San Antonio - SAT
- San Diego - SAN
- San Francisco - SFO
- San Juan - SJU
- San Jose - SJC
- Seattle - SEA
- Tampa - TPA
- Tijuana - TIJ
- Washington DC - DCA
- Washington DC - IAD
- West Palm Beach - PBI
Europe
- Amsterdam - AMS
- Athens - ATH
- Barcelona - BCN
- Berlin - TXL
- Brussels - BRU
- Budapest - BDU
- Copenhagen - CPH
- Dublin - DUB
- Frankfurt - FRA
- Geneva GVA
- Hamburg - HAM
- Helsinki - HEL
- Istanbul - IST
- Lisbon - LIS
- London - LGW
- London - LHR
- Madrid - MAD
- Manchester - MAN
- Milano - MXP
- Moscow - DME
- Moscow - SVO
- Munich - MUC
- Oslo - OSL
- Paris - CDG
- Prague - PRG
- Rome - FCO
- Stockholm - ARN
- Vienna - VIE
- Warsaw - WAW
- Zurich - ZRH
South America
- Belo Horizonte - CNF
- Bogota - BOG
- Brasilia - BSB
- Buenos Aires - EZE
- Cali - CLO
- Lima - LIM
- Medellin - MDE
- Montevideo - MVD
- Rio de Janeiro - GIG
- Salvador - SSA
- Santiago - SCL
- Sao Paulo - GRU
Asia & Oceania
- Auckland - AKL
- Bangkok - BKK
- Beijing - PEK
- Brisbane - BNE
- Guangzhou - CAN
- Hanoi - HAN
- Ho Chi Minh City - SGN
- Hong Kong - HKG
- Jakarta - CGK
- Kuala Lumpur - KUL
- Manila - MNL
- Melbourne - MEL
- Osaka - ITM
- Perth - PER
- Seoul - ICN
- Shanghai - PVG
- Shenzhen - SZX
- Singapore - SIN
- Sydney - SYD
- Taipei - TPE
- Tokyo - HND
- Tokyo - NRT
Middle East, India, Africa
- Abu Dhabi - AUH
- Bahrain - BAH
- Bangalore - BLR
- Cape Town
- New Delhi - DEL
- Doha - DOH
- Dubai - DBX
- Jeddah - JED
- Johannesburg - JNB
- Kuwait - KWI
- Mumbai - BOM
- Riyadh - RUH
- Tel-Aviv - TLV
Powerful Airport Advertising Solutions
- Digital Solutions
- Static Solutions
- Airline Lounges
- Security Area
- WiFi Sponsorships
- Experiential
- Exteriors
- In-Flight Video
Digital Spectaculars expand_more
Digital spectacular screens offer a powerful advertising tool to capture significant attention in airports.
Strategically located in high-traffic areas, these screens provide maximum visibility and impact for your brand.
With their attention-grabbing size and creative flexibility, digital spectacular screens can captivate the attention of travelers and drive engagement like never before.
Let us create a tailored advertising strategy that leverages these screens for measurable success.
- Ad spots: Ranges from 8 to 30 seconds.*
- Loop duration: Ranges from 30 to 240 seconds.*
- Capabilities: Full motion animation and static. Use different rotating ads.
- Lead times: 7-10 business days.*
* Differs depending on the airport.
Digital Large Format expand_more
Large format digital screens offer a unique opportunity to make a lasting impression on travelers.
These screens have the wow factor needed to capture your target audience's attention and inspire them to engage with your brand.
Large format digital screens offer creative flexibility to showcase your brand's messaging and art in a way that resonates with your target audience.
Strategically located in high-traffic areas, these screens ensure maximum visibility and engagement for your brand.
Allow us to design a customized advertising strategy that harnesses the potential of these screens, delivering quantifiable results for your brand.
- Ad spots: Ranges from 8 to 30 seconds.*
- Loop duration: Ranges from 30 to 240 seconds.*
- Capabilities: Full motion animation and static. Use different rotating ads.
- Lead times: 7-10 business days.*
* Differs depending on the airport.
Digital Screen Network expand_more
By using digital network screens, you can deliver your message to travelers multiple times throughout their journey.
Strategically placed in high-traffic areas, these screens ensure maximum exposure for your brand.
These screens build frequency and drive engagement, making them an effective advertising option.
Digital network screens provide a unique opportunity to connect with your target audience in a prime moment when they're most receptive to new ideas and experiences.
Creative lead times are 7-10 business days.
Elevate your brand's visibility and connect with travelers in airports using digital network screens.
Let us develop a personalized advertising approach that utilizes these screens for tangible success in promoting your brand.
- Ad spots: Ranges from 8 to 30 seconds.*
- Loop duration: Ranges from 30 to 240 seconds.*
- Capabilities: Full motion animation and static. Use different rotating ads.
- Lead times: 7-10 business days.*
* Differs depending on the airport.
Video Walls expand_more
Video walls are strategically positioned in high-traffic areas of the airport, ensuring maximum visibility and engagement for your brand.
These high-impact screens provide maximum visibility for your brand, making a lasting impression on travelers.
With their large size and creative flexibility, video walls offer a unique opportunity to showcase your brand's messaging and art in a way that truly resonates with your target audience.
- Ad spots: Ranges from 8 to 30 seconds.*
- Loop duration: Ranges from 30 to 240 seconds.*
- Capabilities: Full motion animation and static. Use different rotating ads.
- Lead times: 7-10 business days.*
* Differs depending on the airport.
Baggage Claim Digital Network expand_more
Baggage claim digital network screens provide a unique opportunity to connect with travelers at a prime moment.
Strategically placed in high-traffic areas throughout the baggage claim area, these screens ensure maximum exposure for your brand.
By using baggage claim digital network screens, you can deliver your message to travelers multiple times, building frequency and driving engagement.
Whether you're promoting a new product, service, or event, these screens offer a unique opportunity to connect with your target audience in a prime moment when they're most receptive to new ideas and experiences.
Seize the opportunity to enhance your brand's presence and engage with passengers in the baggage claim area.
- Ad spots: Ranges from 8 to 30 seconds.*
- Loop duration: Ranges from 30 to 240 seconds.*
- Capabilities: Full motion animation and static. Use different rotating ads.
- Lead times: 7-10 business days.*
* Differs depending on the airport.
Flight Information Digital Screens expand_more
Flight information screens are some of the most frequently viewed screens in the airport, making them a highly valuable advertising space to capture travelers' attention.
As travelers check their flight times, they often have idle time to browse other content on the screens, providing an opportunity for advertisers to reach them with targeted messaging.
Strategically located in high-traffic areas such as near departure and arrival gates, these screens provide maximum visibility and impact for your brand.
Whether you're promoting a new product, service, or event, these screens offer a powerful way to connect with your target audience and capture their attention.
- Ad spots: Ranges from 8 to 30 seconds.*
- Loop duration: Ranges from 30 to 240 seconds.*
- Capabilities: Full motion animation and static. Use different rotating ads.
- Lead times: 7-10 business days.*
* Differs depending on the airport.
Digital Charging Network expand_more
Digital charging network screens are a highly effective advertising tool for brand marketers looking to maximize their reach and connect with travelers in airports.
These screens are strategically located in high-traffic areas throughout the airport, ensuring maximum exposure for your brand.
By using digital charging network screens, you can not only deliver your message to travelers but also provide them with a useful service - the ability to charge their devices.
This dual functionality of advertising and providing a service can help to build a positive brand image and increase engagement with your target audience.
- Ad spots: Ranges from 8 to 30 seconds.*
- Loop duration: Ranges from 30 to 240 seconds.*
- Capabilities: Full motion animation and static. Use different rotating ads.
- Lead times: 7-10 business days.*
* Differs depending on the airport.
Large Format Banners expand_more
Large format banners offer a large, eye-catching space that can capture the attention of everyone walking through the airport.
They can be strategically placed on walls or hung from ceilings throughout the airport, ensuring maximum exposure for your brand.
With large format banners, you have the opportunity to own 100% of the share of voice, meaning your message is the only one being seen by travelers in that area.
With bold and bright colors, they stand out from the neutral tones of airport terminals, making them hard to miss.
Allow our experts to assist you in crafting a tailored advertising plan that harnesses the power of large format banners, providing quantifiable outcomes and supporting your marketing objectives.
- Size: Various sizes.*
- Production lead time: 14-21 business days*
- Production cost: Banners have a printing, shipping, install, and removal cost.*
* Differs depending on the actual unit.
Tension Fabric Display expand_more
Tension fabric displays are a visually stunning way to showcase your brand or product in the airport.
With their ability to command attention and stand out in a crowded airport environment, tension fabric displays are an effective way to capture the attention of travelers.
Compared to other advertising formats in the airport, tension fabric displays offer a cost-effective solution to reach a large audience.
With tension fabric displays, you have the opportunity to own 100% of the share of voice, meaning your message is the only one being seen by travelers in that area.
- Size: Various sizes.*
- Production lead time: 14-21 business days*
- Production cost: TFD's have a printing, shipping, install, and removal cost.*
* Differs depending on the actual unit.
Wall Wraps expand_more
Wall wraps offer a visually striking and modern way to showcase your brand in the airport, with the ability to customize and make them unique to your brand.
Strategically placed throughout the airport in high-traffic areas, wall wraps can capture the attention of travelers, providing maximum visibility and impact for your brand.
With wall wraps, you have the opportunity to own 100% of the share of voice, meaning your message is the only one being seen by travelers in that area.
Wall wraps offer a highly effective method to distinguish your brand within the airport environment; allow us to help you capitalize on this opportunity and elevate your brand to unprecedented levels.
- Size: Various sizes.*
- Production lead time: 14-21 business days*
- Production cost: Wall wraps have a printing, shipping, install, and removal cost.*
* Differs depending on the actual unit.
Spectacular expand_more
Spectaculars are medium to large-scale displays placed in high-traffic areas throughout the airport.
They offer a unique opportunity to showcase your brand in a visually backlit stunning way.
Spectaculars can be a cost-effective solution to create a lasting impact.
With the ability to own 100% of the share of voice, your message is the only one being seen by travelers in that area.
- Size: Various sizes.*
- Production lead time: 14-21 business days*
- Production cost: Spectaculars have a printing, shipping, install, and removal cost.*
* Differs depending on the actual unit.
Mini-Spectacular expand_more
Maximize your brand's reach and impact with mini-spectaculars - the cost-effective way to showcase your message in the airport. With 100% ownership, you can be sure that your brand will be the sole focus of travelers passing by.
Strategically placed throughout the airport in high-traffic areas, mini-spectaculars provide maximum visibility and exposure for your brand. Utilize multiple units to capture even more attention and create a powerful presence in the airport.
With their backlit enhancements and bold designs, mini-spectaculars offer a visually stunning way to showcase your product, service, or event in a way that truly resonates with your target audience.
Compared to other advertising formats in the airport, mini-spectaculars offer a cost-effective solution to achieve a wow factor and create a lasting impact. Don't miss out on the chance to elevate your brand's visibility and make a lasting impression in airports.
- Size: Various sizes.*
- Production lead time: 14-21 business days*
- Production cost: Mini-Spectaculars have a printing, shipping, install, and removal cost.*
* Differs depending on the actual unit.
Dioramas expand_more
Dioramas are an effective advertising solution to capture the attention of travelers in airports.
By utilizing multiple units, you can increase the exposure and visibility of your brand to a wider audience. Dioramas also offer backlit enhancements to create a visually striking display that captures the attention of travelers even in low-light areas.
Dioramas offer a cost-effective solution for creating a strong presence in the airport, compared to other forms of airport advertising.
We will help you develop a customized strategy that leverages the potential of dioramas, delivering measurable results and helping you achieve your marketing goals.
- Size: Various sizes.*
- Production lead time: 14-21 business days*
- Production cost: Dioramas have a printing and shipping cost.*
* Differs depending on the actual unit.
Jet Bridge Wraps expand_more
Jet bridge wall wraps offer a captivating and imaginative way to capture the attention of travelers in a captive environment.
The jet bridge provides a unique opportunity to create a powerful first impression for passengers arriving at the airport and a lasting impression for passengers departing from the airport.
By advertising in this space, brands can own the area and reach a diverse audience in a cost-effective way, making it an ideal choice for financial institutions, insurance companies, tourism, and entertainment brands.
Don't miss out on the chance to elevate your brand's visibility and create a lasting impression.
- Size: Various sizes.*
- Production lead time: 14-21 business days*
- Production cost: Jet Bridge Wraps have a printing, shipping, install, and removal cost.*
* Differs depending on the actual unit.
Digital Screens expand_more
Digital screen advertising in airline business club lounges offers a unique opportunity to reach affluent and discerning audiences of business decision-makers and high net worth individuals.
These clubs provide a captive environment where travelers spend significant amounts of time, sometimes upwards of 90 minutes, making it an ideal place to showcase your brand.
By using digital screen advertising in business club dining and seated areas, brands can increase their visibility and reach an influential audience of business decision-makers and high net worth individuals in a cost-effective and imaginative way.
- Ad spots: 30 seconds.
- Loop duration: Ranges from 5-6 minutes.*
- Capabilities: Full motion animation and static. Use different rotating ads.
- Lead times: 5-7 business days.*
* Differs depending on the airport and airline.
Video Wall expand_more
Video walls offer an expansive canvas for brands to capture the attention of affluent business decision-makers and high net worth individuals in business club lounges.
Ranging from 84-100 inches, these walls are impossible to ignore and provide a visually striking backdrop for brand messaging.
By utilizing video walls, brands can cost-effectively increase their visibility and reach a highly influential audience, making it a smart choice for any advertising campaign targeting affluent travelers.
Video walls in business club lounges provide a captive audience, ensuring that brands can make a lasting impression on their target audience during their extended wait times.
- Ad spots: 30 seconds.
- Loop duration: Ranges from 5-6 minutes.*
- Capabilities: Full motion animation and static. Use different rotating ads.
- Lead times: 5-7 business days.*
* Differs depending on the airport and airline.
Entrance Banners expand_more
Target high-level decision-makers and affluent individuals with entrance banners in airport business club lounges.
Engage with a discerning audience in a premium, brand-safe environment that showcases authority and allure.
Make a lasting impression on an elite clientele, leveraging your brand's prestige and exclusivity.
Showcase innovations for business-to-business brands or emphasize luxury for high-end brands, catering to the tastes of an affluent audience.
Utilize cost-effective, eye-catching airport lounge banners to enhance visibility and connect with influential decision-makers who value quality and luxury.
- Size: Various sizes.*
- Production lead time: 14-21 business days*
- Production cost: Banners have a printing, shipping, install, and removal cost.*
* Differs depending on the actual unit.
Brand Experience expand_more
Revolutionize brand engagement with experiential advertising in airport lounges, captivating a captive audience of travelers.
Deliver interactive and immersive experiences that create lasting impressions and foster brand loyalty.
Implement diverse activations, including brand ambassador programs, tech-focused displays, and product sampling, for memorable brand exposure.
Engage affluent customers face-to-face, showcasing products or services uniquely and effectively.
Achieve cost-effective reach for a valuable travel audience while providing enjoyable, memorable experiences that resonate long after their journey.
- Size: Various sizes.*
- Production lead time: 2-3 months*
- Production cost: Fabrication, printing, shipping, install, materials, removal, and more.*
* Differs depending on the actual unit.
Charging Stations expand_more
The digital charging network screens in business clubs offer an effective method for brand advertisers to engage with airport passengers and broaden their audience while simultaneously providing a valuable device charging service.
These clubs provide a captive environment where travelers spend significant amounts of time, sometimes upwards of 90 minutes, making it an ideal place to showcase your brand.
Brands can increase their visibility and reach an influential audience of business decision-makers and high net worth individuals in a cost-effective and imaginative way.
- Ad spots: 30 seconds.
- Loop duration: Ranges from 5-6 minutes.*
- Capabilities: Full motion animation and static. Use different rotating ads.
- Lead times: 5-7 business days.*
* Differs depending on the airport and airline.
Security Tray expand_more
Captivating, diverse reach: By advertising on airport security trays, your brand can effortlessly engage a wide variety of travelers during an essential part of their journey.
Limitless creativity: Cater to a range of industries, from streaming services to financial companies, by designing eye-catching and appealing messages in this unique space.
Cost-effective strategy: Make a lasting impact on a valuable audience without exceeding your budget through security tray advertising.
Stand out from the crowd: Differentiate your brand from conventional advertising methods and leave a lasting impression on potential customers.
- Production cost: Printing, install, and shipping.
- Lead times: 3-4 weeks.*
* Differs depending on the airport.
Airport Security Area Domination expand_more
Immersive brand experience: Airport security area domination advertising allows your brand to capture the attention of travelers through a complete takeover of the space with engaging messaging.
Diverse ad formats: Utilize a range of creative elements, including wall wraps, banners, fence clings, and security tray branding, to leave a lasting impression on passengers during a crucial airport touchpoint.
Captive environment: Connect with customers in a setting where their attention is focused, providing a more effective platform for showcasing your brand message.
Reach valuable audiences: Leverage this powerful approach to engage with a diverse and highly sought-after demographic, enhancing your brand's visibility and impact.
- Production cost: Printing, shipping, install, and removal.
- Lead times: 14-21 business days.*
* Differs depending on the airport.
Airport WiFi Sponsorship expand_more
Sponsoring Wi-Fi access at airports enables your brand to engage with travelers in a valuable and impactful way through their personal devices.
Versatile call-to-action: Utilize a variety of approaches to target customers, fostering interaction and interest in your brand.
By offering free Wi-Fi to travelers, your brand creates a lasting impression by providing tangible benefits that they will appreciate.
Digital mobile advertising at airports allows your brand to effectively target a wide array of audiences, including ecommerce, B2B, and travel companies.
Leverage the captive airport environment to boost customer engagement, sales, and brand loyalty through sponsored Wi-Fi access.
- Ad spots: 30 seconds.
- Capabilities: Video and static. Choose from a variety of call-to-action pages.
- Lead times: 5-7 business days.
Exhibit Space expand_more
Captivating engagement: Experiential advertising at airports enables your brand to interact with a captive audience of travelers through immersive and interactive experiences.
Lasting impressions: Create unforgettable moments for customers by offering a variety of activations, including brand ambassador programs, tech-focused displays, and product sampling.
Unique showcase: Exhibit spaces provide an exceptional platform to present your products or services in a memorable manner and facilitate face-to-face customer interactions.
Cost-effective reach: Engage a valuable travel audience with exhibit space advertising at the airport, maximizing your brand's impact without overspending.
Memorable experiences: Delight customers with a fun and exciting activation they will remember and associate with your brand long after their travels.
- Size: Various sizes.*
- Production lead time: 2-4 months*
- Production cost: Fabrication, printing, shipping, install, materials, removal, and more.*
* Differs depending on the actual activation and airport.
Exterior Airport Banners expand_more
Leverage the power of exterior signage to engage airport visitors as they arrive or depart, ensuring your brand remains top-of-mind. Utilize high-impact formats like billboards, building wraps, and digital screens to create unforgettable visuals and make a lasting impression on your target audience. Embrace airport exterior advertising to elevate brand awareness and leave travelers with a memorable connection to your brand.
- Production cost: Printing, shipping, install, and removal.
- Lead times: 14-21 business days.*
* Differs depending on the airport.
Airport Digital Billboards expand_more
Reach a captive, diverse audience: Exterior digital billboards at the airport enable your brand to engage with a wide variety of travelers, amplifying your brand's visibility.
Attention-grabbing visuals: Utilize creative messaging on digital billboards to make a lasting impression on travelers and effectively communicate your brand's message.
Authority perception: Leverage the elevated credibility travelers associate with airport branding, enhancing your brand's reputation and appeal.
Valuable audience engagement: Connect with a highly sought-after demographic to increase brand awareness, drive engagement, and foster loyalty.
- Ad spots: 5-10 seconds.
- Capabilities: Full motion animation and static.
- Lead times: 7-10 business days.
Pre-Roll Spot on Seatback expand_more
Pre-roll seat back advertising is an innovative way for brands to reach a captive audience of travelers mid-flight.
With the ability to deliver content directly to the screen in front, advertisers can utilize video-on-demand ad spots for tv shows and movies to create an impactful and memorable message.
These programs provide a unique opportunity for brands to reach customers with a 30-second spot duration, creating a lasting impression on passengers in a captive environment.
In-flight seat back screen advertising provides a valuable touchpoint for brands to connect with customers and promote their products or services.
It's a cost-effective way for brands to reach a diverse audience and make an impression mid-flight.
Roadblock Spot on Seatback expand_more
Advertisers can place video ads on the seatback screens of airplanes to reach a captive audience of travelers during their flight. Pre roll and roadblock.
These spots provide a unique opportunity for brands to reach all customers onboard with a must watch 30-second spot full audio, creating a lasting impression on passengers in a captive environment.
- Ad spots: 30 seconds.
- Capabilities: Video.
- Lead times: 30-45 business days.*
* Differs depending on the airline.
Spots on Personal Devices expand_more
Brands advertising inflight through personal devices, such as tablets, phones, and laptops, is an innovative way to reach a captive audience of travelers mid-flight.
With the ability to deliver content directly to passengers, advertisers can utilize live TV advertising and video-on-demand ad spots to create an impactful and memorable message.
These programs provide a unique opportunity for brands to reach customers with a 30-second spot duration, creating a lasting impression on passengers in a captive environment.
In-flight advertising provides a valuable touchpoint for brands to connect with customers and promote their products or services. It's a cost-effective way for brands to reach a diverse audience and make an impression mid-flight.
- Ad spots: 30 seconds.
- Capabilities: Video.
- Lead times: 14-45 business days.*
* Differs depending on the airline.
Boarding Passes expand_more
Advertisers can place branding or advertising on boarding passes to reach travelers as they check-in for their flight. This format can be used to promote travel-related products and services or to build brand awareness.
Case Studies
With our expertise in strategy, planning, buying, and execution, we deliver successful global airport advertising campaigns.
- Dynatrace
- Fortinet
- Invest in Canada
- Radisson
- Fabric
- University of Pennsylvania
- BYU
- Rauw Alejandro
- Flexispot
Dynatrace offers a platform for understanding the performance of multi-cloud environments. A publicly traded company that serves customers in a variety of regions including North America, Europe, the Middle East, Africa, Asia Pacific, and Latin America. It was established in 2005 and generates revenue of approximately billion dollars per year.
The Journey
Dynatrace worked with EAM to plan and carry out a worldwide airport advertising campaign across various continents such as Europe, Asia, Australia, North America, and South America. Together with our airport concession partners, we crafted an airport media campaign that included both digital large format and digital screen networks that reached specific groups of people within airports.
Outcomes
Dynatrace's campaign was displayed in major airports including Paris, London, São Paulo, Kuala Lumpur, Mexico City, Tokyo, and others. It reached over 60 million people around the world.
Fortinet, Inc. provides broad, integrated, and automated cybersecurity solutions in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. The company, which is publicly traded. It was established in 2000 and generates revenue of approximately 4.4 billion dollars per year.
The Journey
We helped Fortinet develop, plan, and execute a U.S. and Canada airport advertising campaign across many markets such as Las Vegas, New York, Chicago, San Francisco, Toronto, Washington DC, Dallas, and many more.
Outcomes
Fortinet’s campaign was able to garner over 40 million impressions and helped elevate the brand as a leader in cybersecurity solutions.
Invest in Canada works directly with global investors to unlock investment opportunities and facilitate expansion in Canada. They bring industry, community and government partners together to offer seamless services that make it easy for you to grow your operations in Canada.
The Journey
EAM supported Invest In Canada by helping to develop and implement a customized approach that targeted airports in the U.S., Europe, and Middle East. The goal was to promote investment opportunities in Canada to C-level executives. A combination of digital and print media effectively reached this traveling demographic.
Outcomes
The Invest in Canada campaign appeared in prominent airports such as London, Dubai, and New York, as well as in airline club lounges across various U.S. airports. This exposure enabled Invest in Canada to garner more than 49 million impressions.
Radisson Hotel Group provides a dynamic set of hotel brands for a wide range of travelers and budgets. Each of these brands has its own identity. Any traveler can feel at home when they decide to stay with us, because there is always a Radisson Hotel that caters to their needs.
The Journey
EAM assisted Radisson in planning and executing a South America and Mexico City marketing effort. The objective was to increase awareness for Radisson's properties in key tourist spots. Both digital and physical branding was employed to reach travelers.
Outcomes
This campaign resulted in over 30 million impressions across Buenos Aires, Santiago, Bogota, and Mexico City.
Fabric is the headless commerce platform purpose-built for growth. Headless means connecting every sales channel (head) to a single source with Fabric. Customers like GNC and The Honest Company trust fabric for its open and modular design, allowing them to be live in weeks without having to re-platform.
The Journey
EAM helped Fabric plan and executed a full takeover of digital and security tray signage at San Jose Airport. Fabric was able to take over 82 digital faces covering 5,252 square feet of live area. In addition, all 760 TSA trays in the security line had Fabric branding on it.
Outcomes
With over 10 million impressions, Fabric was able to showcase their offering and attract new customers. The San Jose takeover allowed Fabric to establish and position itself as a trustworthy leader in the space. Maintain a high level of visibility with different audiences.
The Wharton School of the University of Pennsylvania is the business school of the University of Pennsylvania, a private Ivy League research university in Philadelphia. Generally considered to be one of the most prestigious business schools in the world, the Wharton School is the world's oldest collegiate business school, having been established in 1881.
The Journey
We assisted The Wharton School in planning and executing a crucial initiative to raise awareness of their Executive Education program. The plan was to target and focus on professionals in business club lounges of major airports in the U.S. Cities targeted included: Philadelphia, New York, Dallas, Atlanta, Denver, Minneapolis, San Diego, and Atlanta.
Outcomes
Wharton successfully connected with targeted professionals in United, Delta, and American Airlines business club lounges.
Brigham Young University is a private research institution located in Provo, Utah. Founded in 1875, it currently has over 30,000 undergraduate students enrolled, and more than 440,000 living alumni.
The Journey
We assisted BYU with planning and carrying out a multi-market airport advertising campaign aimed at increasing enrollment for the upcoming year. We used the digital video capabilities of airports in Salt Lake City, Dallas, Chicago, and Washington DC as the main focus of the campaign.
Outcomes
We implemented a strategic approach to maximize BYU's budget by having ongoing year round ads in Salt Lake City Airport and rotating them in other key markets. This campaign was run for an entire year, which allowed BYU to maintain a high level of visibility with different audiences.
Rauw Alejandro, is a world-renowned singer and songwriter from Puerto Rico. His Vice Versa album has amassed more than 3.6 Billion streams and topped the Best Albums of 2021 lists in The New York Times, Rolling Stone, NPR, and Billboard.
The Journey
EAM helped plan, secure, and execute a domestic and international airport and inflight ad campaign for the release of Rauw’s newest album “Saturno”. Reaching a massive audience in Miami, Madrid, Barcelona, New York, Chicago, and onboard all JetBlue planes.
Outcomes
The ads for Rauw Alejandro’s Saturno have been seen by over 15 million people across the U.S. and in Spain. This campaign will not only accompany the release of the album but also help with promotion of the upcoming tour.
Flexispot has always been the go-to for the best height adjustable standing desks, offering ergonomic solutions that help people upgrade their home office. The company has 20 years of experience in the ergonomics industry and have helped over 10 million people avoid spine health problems with their array products.
The Journey
We were tasked by Flexispot to boost brand recognition in the U.S. We aided in pinpointing crucial airports for their campaign and executed a yearly branding takeover of TSA security trays in 5 major cities: Chicago, Denver, Charlotte, Washington DC, and Los Angeles.
Outcomes
Flexispot generated over 100 million impressions by displaying their brand to U.S. consumers at 5 major airports.
Advertise to Specific Market Segments at Dulles Airport
- B2B
- Conference Participants
- B2C
- Education
- Tourism
- Government
- Luxury
- Events
- Entertainment
- Financial and Crypto
- PSA & Non-Profits
- Healthcare
Engaging Business Decision-Makers at Washington Dulles International Airport (IAD)
Washington Dulles International Airport (IAD) offers a distinctive setting for B2B brands like yours to connect with business decision-makers directly. With a captive audience of professionals and frequent travelers who spend considerable time in transit, IAD airport advertising presents a valuable platform to reach this influential group.
Creating a lasting impact on decision-makers at IAD requires customizing your advertising campaigns to address their particular needs, preferences, and behaviors. Employ a range of advertising channels, including dynamic digital displays, interactive activations, and visually appealing traditional signage options, to deliver an unforgettable advertising experience.
By concentrating on crafting a persuasive message that showcases your brand's unique value proposition and designing captivating, relevant campaigns, you can effectively seize the attention of key decision-makers at IAD.
This tactical approach to IAD airport advertising will not only enhance your brand recognition among your target audience but also generate conversions and establish enduring relationships with influential business clients.
Embrace the opportunity to create a meaningful impact with your IAD airport advertising campaigns and forge connections with the decision-makers who are vital to your business.
Welcoming Conference Attendees with Impactful Advertising at IAD
As conference participants arrive at Washington Dulles International Airport (IAD), your brand has a prime opportunity to make a strong initial connection with this influential audience. Airport advertising allows you to effectively engage with these business travelers as they navigate IAD, eager to attend renowned events, such as policy-making summits or government-related conferences.
To attract the attention of conference-bound visitors, design tailored advertising strategies that align with their specific needs and interests. By thoughtfully positioning your ads throughout IAD, you can create unforgettable and interactive experiences for these newly arrived attendees, paving the way for valuable connections.
Utilize airport advertising at IAD to elevate your brand's profile and position your company as an industry leader among conference attendees. This focused approach will not only increase brand recognition and loyalty but also stimulate sales and revenue growth over time.
Optimize your brand's exposure by engaging with business travelers as they arrive at Washington Dulles International Airport (IAD) for conferences and conventions – leave a lasting impression through strategic airport advertising that propels your brand's success.
Soaring Success: Engaging Consumers with IAD Airport Advertising
Airport advertising at Ronald Reagan Washington National Airport (IAD) offers a unique opportunity for your brand to leave a lasting impression on consumers, whether they're leisure or business travelers. With extended dwell times and increased focus at airports, it's an ideal platform to engage your target audience and develop positive brand connections.
Nielsen research indicates that 68% of U.S. passengers associate airport advertising with premium brands and services, and 76% take action after encountering airport ads. This highlights the significant influence airport advertising has on consumer behavior.
To effectively engage with both leisure and business travelers, implement a range of creative strategies such as experiential activations, dynamic digital messaging, interactive displays, and targeted branding at key touchpoints.
These approaches will not only set your brand apart in a competitive market but also create unforgettable experiences for consumers.
In conclusion, IAD airport advertising allows your brand to connect with a diverse and valuable consumer base, enhance brand perception, and increase recognition and sales. Maximize the potential to captivate your target audience and make a lasting impression with compelling airport advertising campaigns.
Elevate Enrollment Through IAD Airport Advertising
Universities aiming to promote their enrollment programs and reach a broader audience of potential MBA, postgraduate, or specialized program students can benefit immensely from airport advertising. Selecting the right school is crucial, and showcasing your programs in the esteemed environment of airports like IAD achieves just that.
Airport advertising enables universities to present their programs as leaders in their respective fields, from business schools to specialized institutions. Furthermore, with alumni donations playing a vital role in supporting universities, targeting business and leisure travelers creates an opportunity to connect with alumni who frequently visit airports.
Across the nation, universities are marketing their executive, MBA, and specialized programs to busy professionals seeking career advancement. By leveraging IAD airport advertising, your university can grab the attention of a diverse audience of prospective students and foster a favorable perception of your programs, leading to increased enrollment and continued support.
In conclusion, airport advertising is the key to successfully promoting your university's enrollment programs to a wide audience of travelers. Utilize this high-impact platform to build a positive perception of your programs, boost enrollment, and engage with influential alumni.
Boost Your Brand's Reach: Airport Advertising at Washington Dulles International Airport
Airport advertising is an effective strategy for businesses to engage with their target audience, especially travel enthusiasts. Washington Dulles International Airport (IAD) provides an ideal environment to connect with travelers seeking new experiences and destinations.
With a captive audience immersed in the travel mindset, your brand can create a lasting impression and spark interest in future travel by leveraging innovative approaches such as immersive experiential activations, eye-catching digital messaging, interactive displays, and strategic branding at high-impact touchpoints.
These targeted efforts not only create unforgettable experiences for travelers but also elevate brand recognition and drive conversions. IAD's bustling foot traffic offers an unrivaled platform for businesses to reach a vast number of potential customers, all eager to explore new travel opportunities.
Don't miss the opportunity to elevate your brand's reach in the world of travel. Embrace airport advertising at IAD and watch your brand soar to new heights as you connect with passionate travelers who will shape the future of the industry.
Government Messaging: Connect with Travelers at Washington Dulles International Airport
Washington Dulles International Airport (IAD) offers a high-visibility platform for government entities and organizations to engage with a diverse audience of leisure and business travelers. From recruitment drives for law enforcement and military to public health campaigns, IAD provides a unique environment to convey essential messages and attract potential candidates.
With a prestigious backdrop and a captive audience, government organizations can create a strong impact on those who matter most by utilizing strategies such as dynamic digital messaging, interactive displays, and strategically placed ads. IAD is an ideal setting to interact with travelers of various backgrounds, transforming the airport into a vital hub for public information and interaction.
Don't miss the chance to elevate your organization's presence and influence among the traveling public. Embrace airport advertising at IAD and watch your message connect with travelers, raising awareness, driving engagement, and reinforcing the significance of your mission.
Premier Exposure: Luxury Brands Flourish at Washington Dulles International Airport Advertising
Upscale consumer brands appreciate the tremendous benefits of airport advertising at Washington Dulles International Airport (IAD), seizing the distinct opportunities it offers for engaging with affluent leisure and business travelers. Airports like IAD provide an unrivaled setting for compelling marketing campaigns, capturing a captive audience in a distinguished space that embodies sophistication and exclusivity.
With the growth of the travel sector, the desire for luxury retail and brand advertisements in airports such as IAD has surged, welcoming a variety of elite fashion labels, car makers, jewelry, luggage, fragrances, and more to showcase their premium products in this worldwide venue.
The esteemed reputation of IAD airport advertising propels luxury brands, allowing them to harmonize their brand essence with the airport's sleek ambiance. This strategic location boosts brand trust and attracts discerning consumers who value life's finer experiences.
In addition, the extended layovers in airports, notably in the U.S., present a valuable opportunity for luxury brands to engage their target market. As passengers spend significant time waiting for their flights, luxury brands can capitalize on this interval to present their goods, leaving a lasting influence on a highly sought-after consumer segment.
Immerse yourself in the appeal of IAD airport advertising and see your luxury brand reach new peaks, captivating the affluent travelers that form your target audience.
Creating Waves with Sporting Event Airport Advertising at Washington Dulles International Airport
Renowned sporting events draw vast crowds of fervent fans, providing a remarkable chance for advertisers to connect with this passionately engaged audience via airport advertising at IAD. Fans traveling to these esteemed events are eager to partake in the celebrations, rendering them an ideal demographic for brands striving to establish a memorable bond.
Visitors attending these major sporting events often boast significant financial means and substantial household incomes. By advertising in airports like IAD, your brand can skillfully reach these energetic consumers as they commence their extraordinary adventures.
Employing IAD airport advertising during crucial sporting events enables your brand to access a committed and responsive audience in a consumer mindset. The enthusiasm encompassing these events magnifies the efficacy of your advertisements, expanding brand recognition, cultivating loyalty, and fortifying your connection to the most iconic instances in sports.
Don't forgo the opportunity to create waves with IAD airport advertising. Embrace the prospect to interact with dedicated fans and elevate your brand as they travel to root for their favorite teams and athletes.
Ascending to Fame: IAD Airport Advertising
Entertainment industry giants, including theme parks, streaming platforms, movie studios, music labels, concert promoters, and live event producers, understand the immense power of airport advertising at Washington Dulles International Airport (IAD) to engage a wide-ranging audience of leisure and business travelers. Airports like IAD serve as busy centers, attracting visitors worldwide and making them optimal venues for promoting entertainment products and services to various demographics.
Contemporary travelers crave captivating and immersive experiences, and IAD airport advertising is ideally positioned to provide just that. Equipped with advanced interactive digital displays, crystal-clear video screens, and lively digital posters, your advertising campaign can leave a long-lasting impact on your target audience, converting the airport atmosphere into a striking showcase for your brand.
Advertising at IAD affords unparalleled adaptability, empowering you to adjust and personalize your campaign effortlessly, keeping your message current and engaging. This flexibility is vital in the ever-changing entertainment sector, where trends and content are perpetually evolving. By employing cutting-edge technology and eye-catching visuals, your advertisement can differentiate itself and generate excitement among travelers.
Moreover, IAD airport advertising facilitates connections with both leisure and business travelers, an essential distinction since many business travelers search for entertainment options during their journeys. By reaching this audience, you can enhance your brand's visibility, spurring interest and increasing revenue.
Capitalize on the opportunity to leave a memorable impression on a captive audience. Advertising at Washington Dulles International Airport (IAD) offers the optimal platform to feature your entertainment services, captivating leisure and business travelers alike and propelling your brand to new heights.
Soaring Finance: Engage with IAD Airport Ads
Financial institutions, such as banks, stock brokers, exchanges, crypto platforms, digital currencies, and other financial service providers, acknowledge the incredible potential of advertising at IAD Airport to captivate a valuable audience of leisure and business travelers. With a diverse demographic comprising educated and affluent individuals, IAD is the perfect stage for promoting your financial products and services.
Modern travelers frequently seek opportunities and solutions for managing their finances while traveling. Advertising at IAD Airport enables you to directly target these individuals, capitalizing on high foot traffic and global reach to effectively convey your message. Business travelers, tourists, and frequent flyers alike are all potential customers for your financial services.
Extended wait times and layovers at airports result in a captive audience, ensuring your advertisement is noticed, read, and contemplated. As passengers traverse the airport, they are more likely to engage with your campaign, increasing interest and potential conversions. Additionally, the airport environment fosters a sense of security and trust, further enhancing the appeal of your financial offerings.
Advertising at Washington Dulles International Airport (IAD) also demonstrates your organization's innovative and forward-thinking approach. Sleek, contemporary designs capture travelers' attention, positioning your brand as a frontrunner in the competitive financial market. Whether promoting traditional banking services or cutting-edge crypto platforms, IAD advertising ensures your message is conveyed with impact.
Don't miss the opportunity to connect with a valuable audience of leisure and business travelers. Advertising at Ronald Reagan Washington National Airport (IAD) provides the perfect stage for financial institutions to create a lasting impression, driving interest and engagement in your products and services.
Empowering Initiatives: IAD Airport Ads for Positive Change
Local governments and non-profit organizations acknowledge the vast potential of airport advertising at Washington Dulles International Airport (IAD) to magnify public service messages and raise awareness for their causes. With countless individuals passing through airports like IAD each year, your message can significantly influence both vacationers and business travelers.
Airports like IAD offer a captive audience, ensuring that your announcement reaches travelers as they queue, unwind in lounges, or stroll to their boarding areas. This creates numerous chances for your message to be seen and absorbed by a diverse demographic. Additionally, airports are frequently considered reliable sources of information, making them ideal platforms for public service messages and non-profit initiatives.
Non-profit organizations can utilize IAD airport advertising to inform the public about their objectives and the concerns they are passionate about. This worldwide stage enables you to engage with travelers from across the globe, many of whom might have never come across your organization's message otherwise. Your campaign can ignite conversations, stimulate action, and even generate donations.
By taking advantage of airport advertising, non-profits can also encourage giving opportunities through airport-based kiosks or other technologies. This handy method allows travelers to contribute instantly, further supporting your cause and driving change.
In conclusion, airport advertising at IAD and other airports offers a distinctive and persuasive opportunity for public service announcements, non-profits, and campaigns for public welfare to reach a large audience of vacationers and business travelers. Let your message take flight and inspire positive transformation with the power of airport advertising.
Healthcare Advertising at Airports
Airport advertising is a potent approach for medical organizations, hospitals, clinics, health insurance providers, and health technology firms aiming to connect with a diverse audience of vacationers and business travelers. As bustling hubs like IAD, airports present an exceptional opportunity to engage with potential clients who might need medical services or health insurance while away from their homes.
Medical groups can leverage IAD airport advertising to increase brand awareness and draw in new patients, while hospitals and clinics can highlight their specialized services, such as urgent care, pediatrics, or women's health. Health insurance companies can employ airport advertising to underscore the significance of coverage and present their plans, while health technology firms can feature their groundbreaking solutions like telemedicine or wearable devices.
Airport advertising encompasses various formats, including billboards, digital displays, and interactive kiosks, allowing for tailored messaging to specific demographic groups like families, business travelers, or seniors. By incorporating state-of-the-art technology like augmented reality or virtual reality, your advertising campaign can engage and captivate travelers, creating a lasting impact.
In summary, airport advertising at IAD and other airports presents a unique and compelling opportunity for hospitals, clinics, health tech apps, healthcare technology, and health service providers to reach a vast audience of vacationers and business travelers. Enhance your brand and showcase your offerings with the power of airport advertising.
Trusted by Large and Small Companies
Frequently Asked Questions
Is airport advertising effective? expand_more
Airport advertising is highly effective for several reasons. Airports are bustling hubs that cater to a diverse and captive audience, including business travelers, tourists, and frequent flyers. This results in prolonged exposure to your ads and increased brand awareness. Additionally, airport advertising allows you to target specific demographics, ensuring your message reaches the right audience.
Airline club lounges, frequented by business travelers, offer an exclusive environment for targeted advertising, capturing the attention of high-value customers. Furthermore, airport Wi-Fi enables precise device targeting, allowing you to engage with passengers on their smartphones, tablets, or laptops.
With various formats such as digital screens, billboards, and experiential marketing, airport advertising provides a unique opportunity to create memorable and impactful campaigns, ultimately driving higher conversion rates for your brand.
Why is airport advertising important? expand_more
Airport advertising is important due to its unique ability to capture the attention of a diverse, captive audience with significant purchasing power. As passengers spend considerable time in airports during check-in, security screening, layovers, and baggage claim, they are more likely to absorb and engage with advertising messages.
Airport advertising elevates your brand's image, as it is often associated with luxury, innovation, and global reach. By leveraging a variety of formats, such as digital screens, billboards, and experiential marketing, airport advertising creates memorable and impactful campaigns, positioning your brand as a leader in its industry.
Does airport advertising work? expand_more
Absolutely, airport advertising works effectively due to the unique environment and audience it caters to. Airports attract a wide range of passengers, from business professionals to vacationers, providing a captive audience with substantial spending potential. The time spent by passengers during check-in, layovers, security checks, and baggage collection creates ample opportunities for ads to resonate and leave a lasting impression.
Airport advertising allows for precise demographic targeting, ensuring your message reaches an audience most likely to engage with your brand. By utilizing strategic ad placements in areas such as airline club lounges, gate areas, security, ticketing, food area, bag claim, and leveraging airport Wi-Fi for device targeting, you can tailor your campaigns to specific customer segments.
Furthermore, airport advertising offers diverse formats, including digital displays, large-scale billboards, and immersive experiences, which contribute to creating memorable and persuasive campaigns. By capitalizing on the airport's dynamic setting, your brand can achieve increased visibility, enhanced brand image, and ultimately, higher conversion rates.
How much does it cost to advertise at the airport? expand_more
The cost of airport advertising can vary greatly depending on several factors, including the specific airport, location of the advertisement within the airport, ad format, size, duration, and the level of customization. Smaller regional airports typically have lower advertising costs, while prime locations in larger international airports command higher prices due to increased footfall and visibility.
Ad formats, such as digital displays, large-scale billboards, experiential marketing, or ads in airline club lounges, each come with their own price range. Digital ads are often priced on a cost-per-impression basis, while traditional static formats like billboards might be charged monthly or for a fixed campaign duration. Customized, immersive experiences generally require a higher investment due to their unique and interactive nature.
To determine the exact cost of advertising at an airport, it is best to consult with one of our airport advertising specialists for specific rates and available options tailored to your brand's needs and budget.
Which airport advertising is more effective? expand_more
The most effective airport advertising strategy depends on your target audience, campaign goals, and budget. To maximize impact, consider demographics, ad format, budget constraints, and creativity. Tailor your ads to the audience, choose the right format for your objectives, and create visually appealing messages. Ultimately, a well-planned and targeted approach will yield the best results for your airport advertising campaign.
How can EAM help? expand_more
EAM is here to guide businesses and marketing agencies through the exciting world of airport advertising. We're experts in airport advertising and have helped many famous brands and groups run successful advertising campaigns in over 50 airports around the globe. Reach out to us to begin planning your airport advertising campaign.
Do you have any questions?
Reach out to us with any questions or requests.