Capture 100% share of voice and guaranteed engagement! Auckland AKL Airport sponsorship campaigns offer several screens of exclusive, high-impact interactions for your brand.
Auckland AKL Airport showcases Dioramas, Spectaculars and Tension Fabric Display in the baggage area.
This impactful network is specifically targeted to deliver advertisers an elusive audience of airport travelers: C-Suite executives, business decision-makers., and affluent frequent flyers. Reach the most exclusive business and luxury leisure travelers where no one else can. Executive Club Lounges represent an exclusive opportunity for delivering tailored marketing messages to a valuable and premium travelers.
The Digital Network, which is comprised of fully-digital, high definition double-sided 70” LCD screens. Each unit is situated in head-on positions in order to guarantee that this premium advertising medium is seen by all arriving and departing passengers throughout AKL.
Digital Spectaculars are intentionally located in the most densely populated areas of Auckland AKL Airport.
Sleek, bright and sized right, these beautiful signs showcase your brand to millions every month. Located on walls, in concourses, arrival and public areas, and at key intersections of the airport, these large format signs bring your message to life.
A large-scale variation of a classic advertising format, backlit Spectaculars deliver great passenger reach and impact. Mini-Spectaculars are strategically placed in main AKL Airport arteries to catch traveler's eyes while they navigate to concourses and arrival areas.
Since all passengers must go through security check points, these messages cannot be avoided and therefore guarantee 100% departing passenger visibility. Brand recognition and recall are much more likely when advertising serves a practical purpose and is helpful to passengers.
Reach your target audience in a big way with Spectaculars! Your message gets noticed as passengers walk to baggage claim, restaurants, shopping or their gate. Spectaculars are also located in great targeted locations like the Rental Car Facility and the Taxi line at Auckland Airport.
Wall and window wraps deliver big impact to travelers and are strategically located in high traffic locations. They provide a “can’t miss” message for advertisers. Both large and small, wraps are a great option to show-off your brand or offer.
Airport advertising is the only medium forecast to double its audience within the next 20 years.
The airport arena creates a positive pre-disposition toward brand communications.
Passengers believe advertising belongs within an airport.
Advertising in airports bestows a brand with international status, prestige and power.
Passengers express a desire for greater engagement with airport advertising.
Airport advertising is the only medium able to deliver a powerful and memorable universal brand experience across the globe.
Last week, Auckland Airport reported a surprising 17.1% jump in retail revenue for their last fiscal year. This comes alongside a drastic rise in passenger traffic, as well. Most of the traffic increase is due to more Chinese travelers making their way through the New Zealand airport and this has boosted airport advertising results and retail income throughout the airport. The drastic increase means good things for anyone trying to promote their products or services in the New Zealand airport.
With 20.5 million passengers pouring through the Auckland Airport, advertising is reaching more travelers than ever. The rise in passenger traffic is partially due to the recent expansion of the International Terminal, which has increased capacity for international travelers. The result is an increase by roughly 1 million passengers between 2017 and 2018. Nearly 8% of the passenger increase is due to the influx of Chinese travelers who make their way to New Zealand. In total, spending has increased more than passenger count, which is always a good sign.
The amount of money passengers are spending has gone up in several areas, as well. This indicates that airport ads for electronics, cosmetics, and alcohol tend to have a good return, at least within the actual airport. As more passengers flood through the terminals, it makes sense that there will be more eyes on the ad campaigns placed there.
Auckland airport advertising will only become more effective as the airport continues to see an increase in international and domestic flights. All numbers point to increased revenue and passenger spending, so advertising campaigns can expect to reach more passengers with disposable income. It’s a good time to start advertising in the Auckland Airport.