Dallas (DFW) Airport Advertising

Dallas DFW Airport Advertising

Airport Revenue News recently named Dallas-Fort Worth International Airport the “Best Technology Airport” and it continues to improve its reputation. The airport is currently undergoing a massive $2.8 billion renovation, which will greatly improve the user experience when complete. As an American Airlines hub, DFW stands out in more ways than one. It serves just under 2,000 flights daily and is a stop for 24 different airlines.

DFW advertising is easier than ever with the impressive technological options. The airport follows up on Dallas Fort Worth’s technology and telecommunications reputation by providing wireless internet access and a host of Dallas-Fort Worth airport advertising opportunities. Brands can easily reach a wide range of travelers, all waiting in the airport to fly to one of the 129 domestic or 54 international destinations serviced by the airport. Passengers can fly to any major city within the continental United States in four hours or less.

Dallas DFW Airport Travelers Profile

2014 total passengers: 58,621,369
Avg. monthly passengers: 4,885,114

Who Advertises in Airports?

  • Accenture
  • Adidas
  • Advil
  • American Airlines
  • American Express
  • Apple
  • Arizona State University
  • Audi
  • Austrian Airlines
  • Bacardi
  • Bank of America
  • Barracuda Networks
  • Bethany College
  • Blackberry
  • Bose
  • CNN
  • Coach
  • Credit Suisse
  • Cylance
  • Diageo
  • Expedia
  • Fly Smart
  • Focus Feature
  • Ford
  • FX Networks
  • GE
  • Google
  • Hotels.com
  • HSBC
  • IBM
  • Identity Guard
  • Infor
  • InsideSales
  • Intel
  • JetBlue
  • L'Oreal
  • Lifelock
  • Lincoln
  • Lyft
  • Marriott
  • Mastercard
  • Mini
  • Motel6
  • National
  • Nationwide
  • Nike
  • Oracle
  • Pepperdine University
  • Pimco
  • Rackspace
  • RBS
  • Red Bull
  • Reebok
  • Rolex
  • Salesforce
  • Samsung
  • SAP
  • SeaWorld
  • SentinelOne
  • Showtime
  • SiemensS
  • Sky
  • Southwest Airlines
  • Sprint
  • Subaru
  • T-Mobile
  • TAG
  • The WJ
  • Thomson Reuters
  • Toyota
  • Tumi
  • U.S. Bank
  • Uber
  • UCLA
  • Undertone
  • United Airlines
  • Universal Pictures
  • UrgentRX
  • USC
  • Verizon
  • Visa
  • Visit Las Vegas
  • Warner Brothers
  • Wells Fargo
  • Western Union
  • Zappos
  • Zurich

Baggage Claim Area

Dallas DFW Airport Baggage Claim Area Advertising

Dallas DFW Airport showcases Dioramas, Spectaculars and Tension Fabric Display in the baggage area.

  • Type: Static and Digital
  • Size: Varies
  • Share of Voice: 100%
  • Format: Static
  • Production Estimate: $300-$1,500
  • Advertisers: Prudential, Verizon, TheParking Spot, Oracle, and many more.

Overhead Banners

Dallas DFW Airport Overhead Banner Advertising

Capture 100% share of voice and guaranteed engagement! Dallas DFW Airport offers multiple locations with high-impact overhead banner advertising displays.

  • Type: Tension Fabric Displays
  • Size: Varies
  • Share of Voice: 100%
  • Production Estimate: $1,000 - $3,500
  • Advertisers: GMC, Lincoln, Universal Pictures, Zoho CRM, and more.

The Business Network & Club Lounges

Dallas DFW Airport Business Network Club Lounges

This impactful network is specifically targeted to deliver advertisers an elusive audience of airport travelers: C-Suite executives, business decision-makers., and affluent frequent flyers. Reach the most exclusive business and luxury leisure travelers where no one else can. Executive Club Lounges represent an exclusive opportunity for delivering tailored marketing messages to a valuable and premium travelers.

  • Type: Vertical, Digital, Exhibit, Banners and Product Placements.
  • Size: Varies
  • Share of Voice: 100% on Static. :10 Seconds out of :60 seconds loop
  • Format: Static and full motion.
  • Advertisers: Sony, Bose, Grey Goose, Jaguar, Lexus, and many more.

Digital Screen Network

Dallas DFW Airport Digital Screen Network Advertising

The Digital Network, which is comprised of fully-digital, high definition double-sided 70” LCD screens. Each unit is situated in head-on positions in order to guarantee that this premium advertising medium is seen by all arriving and departing passengers throughout DFW Airport.

  • Type: Digital LCD Screens
  • Size: 40“, 48”, 50” and 70”
  • Share of Voice: :10 Seconds out of :60 seconds loop
  • Format: Static and full motion
  • Production Estimate: $0
  • Advertisers: Nissan, Verizon, Visit Las Vegas, IBM, and many more.

Digital Spectaculars

Dallas DFW Airport Digital Spectacular Advertising

Digital Spectaculars are intentionally located in the most densely populated areas of Dallas DFW Airport.

  • Type: Large Format Digital LCD Screens
  • Size: Varies
  • Share of Voice: :10 Seconds out of :60 seconds loop
  • Format: Static and full motion
  • Production Estimate: $0
  • Advertisers: Accenture, Microsoft, SanDisk, Intel, Oracle, and many more.


Dallas DFW Dioramas Advertising

Sleek, bright and sized right, these beautiful signs showcase your brand to millions every month. Located on walls, in concourses, arrival and public areas, and at key intersections of the airport, these large format signs bring your message to life.

  • Type: Static
  • Target: Baggage, Concourse, Terminal Connectors, and Ticketing.
  • Share of Voice: 100%
  • Production Estimate: $300-$600
  • Advertisers: University of Texas, Samsung, Enterprise, Expedia, and more.


Dallas DFW Airport Mini-Spectacular Advertising

A large-scale variation of a classic advertising format, backlit Spectaculars deliver great passenger reach and impact. Mini-Spectaculars are strategically placed in main DFW Airport arteries to catch traveler's eyes while they navigate to concourses and arrival areas.

  • Type: Static
  • Target: Baggage, Concourse, Terminal Connectors, and Ticketing.
  • Formats: 5'h x 20'w, 4'h x 10'w, 7'h x 11'w, 5'h x 15'w, and 6'h x 6'w
  • Share of Voice: 100%
  • Production Estimate: $400-$700
  • Advertisers: Dell, CA Technologies, Oracle and more.

Security Tray Bins

Dallas DFW Airport TSA Security Tray Bins

Since all passengers must go through security check points, these messages cannot be avoided and therefore guarantee 100% departing passenger visibility. Brand recognition and recall are much more likely when advertising serves a practical purpose and is helpful to passengers.

  • Type: TSA Security Line Media
  • Size: Fixed
  • Share of Voice: 100%
  • Target by: Airport and Terminal
  • Format: Static
  • Advertisers: Arizona State University, Honda, Reebok, Zappos and more.


Dallas DFW Airport Spectaculars

Reach your target audience in a big way with Spectaculars! Your message gets noticed as passengers walk to baggage claim, restaurants, shopping or their gate. Spectaculars are also located in great targeted locations like the Rental Car Facility and the Taxi line at DFW Airport.

  • Type: Static
  • Target: Baggage, Concourse, Terminal Connectors, and Ticketing.
  • Formats: 5'h x 20'w, 4'h x 10'w, 7'h x 11'w, 5'h x 15'w, and 6'h x 6'w
  • Share of Voice: 100%
  • Production Estimate: $500 - $1,200
  • Advertisers: Dell, CA Technologies, Oracle and more.

Wall Wraps

Dallas DFW Airport Wall Wrap Advertising

Wall and window wraps deliver big impact to travelers and are strategically located in high traffic locations. They provide a “can’t miss” message for advertisers. Both large and small, wraps are a great option to show-off your brand or offer.

  • Type: Wall Wrap Statics
  • Size: Varies
  • Share of Voice: 100%
  • Production Estimate: $1,000 - $5,000
  • Advertisers: Mail Chimp, HSBC, Sophos, Infor, Undertone, and more.

Did You Know?

Airport advertising is the only medium forecast to double its audience within the next 20 years.

The airport arena creates a positive pre-disposition toward brand communications.

Passengers believe advertising belongs within an airport.

Advertising in airports bestows a brand with international status, prestige and power.

Passengers express a desire for greater engagement with airport advertising.

Airport advertising is the only medium able to deliver a powerful and memorable universal brand experience across the globe.

New European Flights to Leave DFW International

Posted: July 27, 2018

Next summer will see some major changes in the aviation industry. American Airlines in particular is changing things up and will be making additions to DFW International Airport’s flight roster. That’s good news for DFW airport advertising campaigns. More passengers will be flowing through the airport, filling it with eager potential customers.

American Airlines will be adding nine new destinations in Europe in 2019, over the summer vacation period. However, this isn’t just about adding flights. There will also be some shuffling around of other flights to ensure the airline is flying as efficiently as possible. That means eliminating 11 routes and creating more direct flights. While DFW International will not be the only airport benefitting from the changes, it will have flights to Munich and Dublin come June 6th, 2019.

With the addition of the new routes, DFW will now feature 59 international flight routes. Out of those, nine take travelers to Europe. It’s all part of the airport’s push to encourage more international flights, through the DFW Air Service Incentive Funds Program. The program helps bring more international routes into play, which, in turn, helps the airport attract more passengers.

American Airlines will be adding new flights to a range of airports, potentially increasing the number of international travelers over the next few years. It’s an important expansion for the airline, as well as the individual airports and can benefit advertisers, too.

For companies interested in creating their own DFW airport advertising campaign, it’s important to note that with more international travelers, there will be changes in the demographics at the airport. Advertisers should examine the types of passengers using the airport in order to determine the best possible campaign for them.

Dallas Fort Worth International Airport Adds Coca-Cola Entertainment Zones

Posted: January 3, 2018

Coca-Cola is known for its impressive advertisements that draw in people from around the world and the new all-access lounges created by the company at DFW airport are no exception. This is a prime example of taking marketing to the next level. The company has added two entertainment zone, titled “The Bubble presented by Coca-Cola” and it is a whole new level of marketing with vintage Coke themed spaces for travelers to chill out in.

The Bubble lounges offer a space for weary travelers to relax a little and enjoy some comfort and entertainment. The latest renovations at Dallas Fort Worth International Airport include the new lounges, set by the A13 and E13 gates for easy access. Inside the Bubbles, travelers will find charging stations for their electronics, comfy seating and TVs. The beverage company has been the official sponsor for the airport since 2016, but the lounges are the most recent method of spreading publicity while adding comfort and interest to the airport.

DFW airport advertising opportunities have grown over the years. With roughly 67 million passengers making their way through the terminals each year, the airport is known for its customer service. In fact, it was named the best large airport in North America for its customer service in 2016. Recent renovations have marked the airport as a rapidly expanding and improving airport, with over 200 destinations both domestic and international.

Not many companies are as massive as Coca-Cola, but that shouldn’t stop them from capitalizing on airport advertising. Large or small, the campaigns reach the millions of people traveling through airports every day and by looking at how you can better engage with your potential clients, it’s possible to improve your ROI. Make sure your next marketing campaign has that extra zing and get noticed.


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