106.3 million passengers a year: Atlanta headquarters and logistics flying out, buyers and partners flying in, and GWCC and stadium peaks on top. Get the ATL media kit for formats, planning ranges, and booking windows.
You’re in good company
At a glance
ATL handled 106,302,208 passengers in 2025 (−1.6% vs. 2024), remaining the busiest airport in North America and the world. Delta carries about 74.8% of enplaned passengers across Domestic North, Domestic South, and the International Terminal.
Two terminal complexes and seven concourses (T–F) linked by the Plane Train. South Domestic is Delta-exclusive for curbside and ticketing; North Domestic carries the other domestic carriers; Concourse F is the International Terminal. Airline assignment decides the buy. Connecting passengers may stay airside once: concourse units reach everyone; bag claim, customs exits, and the curb reach only people starting or ending a trip in Atlanta.
The always-on audience is metro Atlanta — headquarters employers, logistics, healthcare, and higher education — thickened when Mercedes-Benz Stadium and the Georgia World Congress Center host sports windows, Dragon Con, SEC weekends, and holiday travel.
Planning ranges: a single unit or network runs $11,000–$235,000 per 28-day period. A two- or three-unit package runs $40,000–$300,000 per period. Multi-network domination runs north of $350,000 per period. Production, install, and removal are extra on most static units. Those are planning ranges, not a rate card.
Inventory is sold in 28-day periods (1 Period = 28 Days). Digital runs:10 spots in loops of 100–240 seconds; static faces are full-face. Rates are non-cancellable; annual increases apply to multi-year agreements.
Materials must be in market 14–18 business days before start for digital creative and 21–28 days before start for static creative. Holds expire 5 business days after confirmation. Proof of posting within 5 business days of initial posting. Competitive separation may be possible, but it isn’t guaranteed; ask when booking and write it into the contract. Escalator TFDs need holiday blackout planning and a longer creative lead.
Start your ATL plan
Three ways to start, depending on where you are.
What you can run
16 placements are in the current specifications: Arrivals digital network; Airport-wide video wall network; Iconic post-security video walls; Premier vertical directory network; Direct View Network (DVN); Concourse D CenterPoint tension fabric; plus 10 more in the cost table. Digital share of voice depends on the loop (one of 10 to one of 24). The cards are this airport's units. The format library after them is photographed across airports, not as ATL photography.
Digital
Bag-claim screens across Domestic North, South (incl. one LED wall), and International
Digital
Pre-security and Concourses T–F; temporarily 24 LEDs after Concourse B work
Digital
Three sequential walls after Main Security toward A–F
Digital
44 vertical directories, arrivals and departures
Digital
Overhead centerline down each concourse
Static
Overhead at D CenterPoint toward Plane Train to E & F
Static
Overhead on B toward Plane Train to C–F; bottom unit backlit
Static
Sequential overhead descending to Plane Train toward D–F
Static
Lower North Security lanes
Static
South Main Terminal toward Delta ticketing and security
Static
North Main Terminal toward North ticketing and security
Static
All four ingress/egress sections on the D platform
Static
Walk up to F or down to the Plane Train
Static
South Domestic roadway; Delta-exclusive curb
Digital
Free Wi-Fi splash video plus atl.com landing banner
Experiential
Pre- and post-security experiential footprints; supporting media included in media rate
Static tension-fabric and wraps are a major share of this pack. Branding plans often mix one digital network for motion and play logs with static faces for continuous presence. Some deck units are not priced on the January 27, 2026 grid (Concourse A arrivals TFD pair, Concourse C Plane Train wraps, Main Security airside set) — ask at quote.
Airport holiday blackout dates apply. Install and removal require an escalator shutdown; no shutdowns during blackout dates. Contract and creative are due a minimum of 30 days before the desired posting date — longer than the standard creative deadline (digital 14–18 business days before start; static 21–28 days before start).
First installation needs at least six weeks lead time, and the kit requires a 13-period media commitment.
Digital reporting is not available. Plan measurement around proof of posting, not play logs.
Loop is crowded (about 4% share of voice). Motion and static are accepted; treat modeled impressions as an estimate against ~30-minute claim dwell.
Production, install, and removal are quoted separately; power is not available at the North and South claim vestibule sites; atrium and Concourse T sites note power costs. Media rate includes required supporting media to be specified in planning.
Temporary-use unit; airport approval required on client, creative, and timing.
Screen counts changed in September 2025 for Concourse B and Concourse D modernization. Check the live package size when you book. Concourse D expansion continues toward a 2029 completion — unit locations move.
The digital, static, experiential, and exterior units brands buy in airports. For ATL we plan specific units and dates against what is open at the time.
Digital screens and video walls in airline business club lounges reach affluent business decision-makers and high-net-worth travelers in a captive setting.
Travelers often spend 90 minutes or more in the club. Screens in dining and seated areas and larger video walls (about 84–100 inches) give the brand both frequency and a dominant face.
Full motion or static creative can rotate through the loop while the audience is already seated.
* Differs depending on the airport.
Target high-level decision-makers and affluent individuals with entrance banners in airport business club lounges.
Engage with a discerning audience in a premium, brand-safe environment.
Showcase innovations for business-to-business brands or emphasize luxury for high-end brands.
* Differs depending on the airport.
Baggage claim digital network screens provide a unique opportunity to connect with travelers at a prime moment.
Strategically placed in high-traffic areas throughout the baggage claim area, these screens ensure maximum exposure for your brand.
By using baggage claim digital network screens, you can deliver your message to travelers multiple times, building frequency and driving engagement.
* Differs depending on the airport.
Packages can range in screen size and quantity. Strategically positioned throughout central airport concourses.
These screens can target 100% of arriving and departing traffic as passengers move towards airport exits and a large percentage of departing traffic as passengers move through the concourses and frequent favorite concessions in the area.
* Differs depending on the airport.
Large format banners offer a large, eye-catching space that can capture the attention of everyone walking through the airport.
They can be strategically placed on walls or hung from ceilings throughout the airport, ensuring maximum exposure for your brand.
With large format banners, you have the opportunity to own 100% of the share of voice in that area.
* Differs depending on the airport.
Experiential advertising at airports lets the brand interact with a captive audience through immersive installations.
Activations can include brand ambassadors, tech-focused displays, and product sampling.
Exhibit space is the same idea: a physical footprint where travelers can engage face-to-face.
* Differs depending on the airport.
Digital charging network screens are a highly effective advertising tool for brand marketers looking to reach a captive audience of travelers.
Travelers engage with the screens while charging devices, which adds dwell to the impression.
* Differs depending on the airport.
Digital spectacular screens offer a powerful advertising tool to capture significant attention in airports.
Strategically located in high-traffic areas, these screens provide maximum visibility and impact for your brand.
With their attention-grabbing size and creative flexibility, digital spectacular screens hold the attention of travelers and drive engagement.
* Differs depending on the airport.
By using digital network screens, you can deliver your message to travelers multiple times throughout their journey.
Strategically placed in high-traffic areas, these screens ensure maximum exposure for your brand.
These screens build frequency and drive engagement, making them an effective advertising option.
* Differs depending on the airport.
Dioramas are backlit displays at eye level in corridors and holdrooms.
They offer a lit, poster-scale face with 100% share of voice on that unit.
* Differs depending on the airport.
Leverage exterior signage to engage airport visitors as they arrive or depart, keeping the brand visible on the campus.
High-impact banners on the building or approach create a lasting impression before travelers enter the terminal.
* Differs depending on the airport.
Flight information screens are some of the most frequently viewed screens in the airport, where passengers already look for gate and time updates.
Advertising on these screens puts the message next to information travelers are actively reading.
* Differs depending on the airport.
Jet bridge wraps put the brand on the walk between gate and aircraft.
The space is captive and sequential: every boarded passenger on that gate walks the length of the wrap.
* Differs depending on the airport.
Large format digital screens offer a unique opportunity to make a lasting impression on travelers.
These screens have the wow factor needed to capture your target audience's attention and inspire them to engage with your brand.
Large format digital screens offer creative flexibility to showcase your brand's messaging and art in a way that resonates with your target audience.
* Differs depending on the airport.
Large format banners offer a large, eye-catching space that can capture the attention of everyone walking through the airport.
They can be strategically placed on walls or hung from ceilings throughout the airport, ensuring maximum exposure for your brand.
With large format banners, you have the opportunity to own 100% of the share of voice in that area.
* Differs depending on the airport.
Mini-spectaculars are smaller spectacular units that still dominate a sightline without a full-wall takeover.
They own share of voice on that face and work in tighter terminal pockets.
* Differs depending on the airport.
Exterior digital billboards at the airport engage a wide mix of travelers on the approach and campus roads.
Creative on digital billboards can run full motion or static.
* Differs depending on the airport.
Large format banners offer a large, eye-catching space that can capture the attention of everyone walking through the airport.
An overhead banner package is sequenced across multiple faces so the brand owns a stretch of the travel journey and a specific airport area, which is what creates the wow effect.
They can be placed on walls or hung from ceilings, with 100% share of voice in that zone.
* Differs depending on the airport.
Spectaculars are large-format displays built for a single dominant face in a high-traffic terminal space.
With the ability to own 100% of the share of voice, your message is the only one being seen by travelers in that area.
* Differs depending on the airport.
Tension fabric displays are a visually stunning way to showcase your brand or product in the airport.
They command attention in a crowded terminal and offer a cost-effective way to reach a large audience.
With tension fabric displays, you have the opportunity to own 100% of the share of voice in that area.
* Differs depending on the airport.
By advertising on airport security trays, the brand reaches travelers during an essential part of the departing journey.
Every passenger who uses that lane handles the tray.
* Differs depending on the airport.
By using vertical digital network screens, you can deliver your message to travelers multiple times throughout their journey.
These are vertical units with a different view profile: most sit at eye level and read with a poster feel.
Strategically placed in high-traffic areas, they build frequency as passengers walk the concourse.
* Differs depending on the airport.
Video walls are strategically positioned in high-traffic areas of the airport, ensuring maximum visibility and engagement for your brand.
These high-impact screens provide maximum visibility for your brand, making a lasting impression on travelers.
* Differs depending on the airport.
Wall wraps offer a visually striking and modern way to showcase your brand in the airport, with the ability to customize them to your brand.
Strategically placed in high-traffic areas, wall wraps capture attention and own 100% of the share of voice on that surface.
* Differs depending on the airport.
Sponsoring Wi-Fi access at airports engages travelers on their personal devices.
Call-to-action pages can be video or static, which is what turns access into a media placement.
* Differs depending on the airport.
Window wraps offer a visually striking and modern way to showcase your brand on terminal glass, with the ability to customize them to your brand.
Strategically placed on windows in high-traffic areas, they capture attention from the interior walkway or the curb and own 100% of the share of voice on that glass.
* Differs depending on the airport.
Examples
Airport advertising in practice, photographed across many airports. Availability at ATL varies by format.
Real brands. Real campaigns.
Campaigns across several countries and media owners, each bought through one contract. Swipe or use the arrows for the markets, the scope, and the result.
U.S. + Canada
Multiple media owners.
One coordinated buy.
EAM brought a U.S. and Canada airport campaign together across multiple media owners.
Five continents
Different markets.
One media partner.
Large-format digital and screen networks across five continents, including London, Paris, Tokyo, and São Paulo.
Airports + airline lounges
Airports and lounges.
One coordinated plan.
A combined airport and airline-lounge presence across the U.S., Europe, and the Middle East.
Five U.S. airports
A year of visibility.
One coordinated rollout.
EAM bought year-long security-tray takeovers across five major U.S. airports.
Latin America
Four airports.
One regional campaign.
EAM planned digital and physical branding across Buenos Aires, Santiago, Bogotá, and Mexico City.
San Jose · SJC
One airport.
A complete takeover.
EAM coordinated a full San Jose airport takeover across digital displays and all 760 security trays.
Airline lounges · 7 U.S. cities
Executive education.
Reached in the lounge.
EAM planned and executed a lounge campaign for Wharton Executive Education in United, Delta, and American clubs across Philadelphia, New York, Dallas, Atlanta, Denver, Minneapolis, and San Diego.
4 markets · Year-round
Four markets.
A full year on screen.
EAM built a year-round enrollment campaign on airport digital video: always on in Salt Lake City, rotating through Dallas, Chicago, and Washington, D.C.
U.S. + Spain
An album launch.
Two countries at once.
For the Saturno release, EAM planned and executed airport advertising in Miami, New York, Chicago, Madrid, and Barcelona, plus an in-flight buy across the JetBlue fleet.
“EAM made a nationwide airport campaign feel much easier to manage. The team was responsive, organized, and always on top of the details. They helped us make smart decisions with the budget, kept everything moving, and ultimately delivered exactly what we were looking for.”
Chief Marketing OfficerFortinet · nationwide airport campaign“This was one of the most challenging campaigns we had ever managed, launching during COVID and the unprecedented freeze in air travel. EAM was an incredible partner throughout the entire process. They worked closely with the airports and media partners to protect our placements and ensure our space was held until travel resumed. Their persistence, communication, and attention to detail made an extremely difficult situation manageable. Without EAM, navigating this campaign would have been a nightmare.”
Chief Marketing OfficerInvest in Canada · airports and airline lounges“We ran a security tray advertising program across several key airports, and EAM was a tremendous partner throughout the process. Their team helped secure the space, manage renewals, and coordinate the campaign seamlessly from start to finish.”
Chief Executive OfficerFlexispot · security tray programThese examples show past EAM campaigns—not a minimum campaign size, a forecast, or a guarantee of results. One-airport briefs are welcome, too.
Cost
$11,000–$235,000 for a single unit or network per 28-day period. $40,000–$300,000 for a two- or three-unit package per period. North of $350,000 for a multi-network domination per period. Production, install, and removal are extra on most static units (often ~$2,500–$9,000 per install cycle where published; floor exhibits quoted separately). Digital share of voice depends on the loop (one of 10 to one of 24). Those are planning ranges, not a rate card.
Everything in the current ATL specifications is quoted on a 28-day buying unit (1 Period = 28 Days). Buy the period that covers show or match week, or stack periods for always-on. A one-week show still pays for the period that contains it unless a shorter unit is released at quote.
Digital loops run ten-second spots. A:10 in a:100 loop is one of 10 (~10% SOV); in a:120 loop, one of 12 (~8%); in a:240 loop, one of 24 (~4%). The arrivals digital network moved to a 24-spot / 240-second loop effective September 1, 2025. Static faces are full-face for the period. Share of voice is why the placements table matters more than the rate card.
Static tension-fabric and wraps are a major share of this pack. Branding plans often mix one digital network for motion and play logs with static faces for continuous presence. Some deck units are not priced on the January 27, 2026 grid (Concourse A arrivals TFD pair, Concourse C Plane Train wraps, Main Security airside set) — ask at quote.
What a budget buys at ATL
Planning ranges. Pick the one closest to your brief and we’ll build the plan from it.
A single unit or network, one 28-day period
A two- or three-unit package, one period
Multi-network domination, one period
These are planning ranges, not packages or a rate card. Actual plans depend on the unit, the period, and what is open when you book.
Buying unit: 28 days (1 Period). Rates are non-cancellable; annual increases apply to multi-year agreements; proposal pricing valid 30 days. Holds expire 5 business days after confirmation. Materials in market 14–18 business days before start for digital creative and 21–28 days before start for static creative (30 days for escalator-shutdown units). Airport authority approval before production or posting. Competitive separation may be possible, but it isn’t guaranteed; ask when booking and write it into the contract. Proof of posting within 5 business days of initial posting (print: close-up + environmental per location; digital: close-up + environmental, 10% of package locations, plus stacked-content photo). Inventory subject to availability at contracting.
Unit-level rates, loop-position premiums, and period-specific quotes. Those numbers move with availability and with the period. What you can plan against: 28-day periods; $11,000–$235,000; $40,000–$300,000; North of $350,000. Specific units and periods come back as a quote.
| Unit (plain description) | Where it reaches them | Faces or screens (approx. size) | Your spot in the loop | Best for |
|---|---|---|---|---|
| Arrivals digital network | Bag-claim screens across Domestic North, South (incl. one LED wall), and International | 19 screens (18 LCD + 1 LED); ~55″ and ~119″ × 67″ | :10 /:230–:240 — one of ~23–24, ~4% SOV | Arrival dwell (~30 min); motion and static |
| Airport-wide video wall network | Pre-security and Concourses T–F; temporarily 24 LEDs after Concourse B work | 24 LEDs; ~71–283″ × ~40″ | :10 /:120 — one of 12, ~8% SOV | Full-airport frequency; confirm screen count |
| Iconic post-security video walls | Three sequential walls after Main Security toward A–F | 3 walls, ~256″ × 93″ | :10 /:100 — one of 10, ~10% SOV; creative can differ per screen | Departure domination after screening |
| Premier vertical directory network | 44 vertical directories, arrivals and departures | 44 × 75″; full-screen when idle, banner when directory is in use | :10 /:100 — one of 10, ~10% SOV | Frequency with directory adjacency; no digital reporting |
| Direct View Network (DVN) | Overhead centerline down each concourse | 66 screens after Concourse D work (was 68); ~94″ × 27″ | :10 /:100 — one of 10, ~10% SOV | Concourse frequency; includes hub connections |
| Concourse D CenterPoint tension fabric | Overhead at D CenterPoint toward Plane Train to E & F | 1 face, ~144″ × 60″ | Static — full face | Outbound toward E/F; escalator blackout rules |
| Concourse B escalator tension fabrics (pair) | Overhead on B toward Plane Train to C–F; bottom unit backlit | 2 faces, ~132″ × 48″ and ~146″ × 93″ | Static — full face | Delta outbound spine; escalator shutdown for install |
| Concourse C escalator tension fabrics (set of three) | Sequential overhead descending to Plane Train toward D–F | 3 faces, ~135–144″ wide | Static — full face | Mid-complex outbound; escalator blackout rules |
| Lower North Security tension fabrics (set of four) | Lower North Security lanes | 4 non-lit faces, ~240″ × 48″ | Static — full face | Non-Delta departures; 13-period commitment |
| Domestic South window clings (pair) | South Main Terminal toward Delta ticketing and security | 2 faces, ~443–508″ × 83.5″ | Static — full face | Delta pre-security departure read |
| Domestic North window clings (pair) | North Main Terminal toward North ticketing and security | 2 faces, ~513–528″ × 83.5″ | Static — full face | Non-Delta pre-security departure read |
| Concourse D Plane Train station wraps | All four ingress/egress sections on the D platform | 12 wrap/cling pieces | Static — full face | Outbound/connecting toward E & F |
| Concourse F wall wrap | Walk up to F or down to the Plane Train | 1 face, ~244″ × 72″ | Static — full face | International / F junction; temporary-use approval |
| South exterior banner | South Domestic roadway; Delta-exclusive curb | 1 banner, ~316″ × 240″ | Static — full face | Delta curb and meeter vehicles |
| Wi-Fi sponsorship | Free Wi-Fi splash video plus atl.com landing banner | 1 sponsorship | N/A | Always-on brand layer; term length varies |
| Floor exhibits (E CenterPoint; North/South claim vestibules; Domestic atrium; Concourse T) | Pre- and post-security experiential footprints; supporting media included in media rate | Footprints ~7′–20′ on a side | Experiential — full period | Domination / activation; production quoted separately |
Timing
For a branding buy, the resident flies every week and the 28-day period is the unit. For a calendar buy, IPPE, Dragon Con, SEC Championship weekend, bowl season, Super Bowl LXII, and Thanksgiving through New Year change who is in the building. Always-on beats chasing one week unless the brief names that audience.
The table covers the weeks that change who is in the building.
| Period or event | Timing | Who arrives | What it means for the buy |
|---|---|---|---|
| Holiday and winter travel | Late November through early January | Residents, visiting family, leisure | Consumer/hospitality weight; contested loops; escalator blackouts on some TFDs |
| IPPE | January 26–28, 2027, GWCC | Protein and agriculture buyers and suppliers | First major B2B peak; one 28-day period; Domestic claim path |
| Bowl season / CFP corridor | Late Dec–early Jan | Fans, alumni, hospitality | Consumer and destination; short always-on weight |
| Spring break and spring sports | March–April | Families, students, visiting teams | Leisure volume; efficient always-on |
| Summer leisure and sports peaks | June–early August | Leisure, international visitors, sports hospitality | Consumer/destination; arrivals digital and curb exhibits. One or two 28-day periods cover a summer leisure/sports overlay |
| Dragon Con | September 2–6, 2027 (Labor Day weekend) | Pop-culture, gaming, entertainment fans | Consumer and entertainment; Domestic claim and atrium |
| SEC Championship weekend | December 5, 2026, Mercedes-Benz Stadium | Fans, alumni, corporate hospitality | Short consumer peak; book the covering 28-day period |
| Super Bowl LXII | February 2028, Mercedes-Benz Stadium | NFL week visitors, sponsors, hospitality | Multi-period advance hold; multi-week stadium booking discipline |
| Always-on business travel | Year-round | Atlanta workforce, healthcare, logistics, university travelers | Branding spine; stack periods, thicken around peaks |
The mistake at ATL is buying one stadium week and calling it an Atlanta strategy — or buying twelve quiet months and ignoring IPPE and Dragon Con. The resident who flies every Tuesday is why always-on works; the industry or crowd that lands for IPPE, Dragon Con, SEC weekend, and Super Bowl LXII is why the calendar still matters. Buy 28-day periods against the resident first; add the conference or sports period when the brief names that audience. A large share of Delta traffic is connecting — concourse impressions are not Atlanta reach.
Dragon Con, SEC Championship weekend, bowl season, Thanksgiving–New Year, and Super Bowl LXII: hold 4–6 months out. Mid-tier GWCC weeks and spring leisure: 8–12 weeks. Standard periods: 6–10 weeks is often enough. ATL does not publish a separate event-week rate card in this pack; premium shows up as availability pressure on arrivals digital, iconic walls, DVN, claim exhibits, and South Delta pre-security faces.
| Tier | Examples | Hold by | What sells first | Pricing character |
|---|---|---|---|---|
| Peak | Dragon Con; SEC Championship; Thanksgiving–New Year; Super Bowl LXII (2028) | 4–6 months | Arrivals digital, iconic walls, DVN, claim/atrium exhibits, South Delta window clings | Open 28-day rates; contested loops |
| High | IPPE; other GWCC weeks; Falcons / Atlanta United home stretches; fall holiday ramp | 8–12 weeks | Domestic claim path; T and E CenterPoint; video wall network | Standard 28-day rates; contested by terminal |
| Standard | Quiet mid-periods outside stadium and GWCC peaks | 6–10 weeks | Most static faces and secondary digital open | Standard 28-day rates; a strong always-on start |
Ready to plan?
Tell us who you need to reach, where, and when. We come back with current availability at every airport in the plan and a recommended mix.
Placement
In the terminal your audience flies, along the path they walk. Delta-heavy briefs center Domestic South and Concourses T–D. Non-Delta domestic briefs center Domestic North. International inbound briefs center Concourse F bag claim and curb after inspection. Claim and curb exits are the arrival spine; ticketing-to-security and post-security iconic walls plus concourse digital are the departure spine.
| Step | Zone and units | What the passenger is doing | Priority |
|---|---|---|---|
| 1. Off the plane | DVN; E CenterPoint; F wall wrap; video wall network | Still airside; connections may never leave | Medium for O&D; high for Delta connections |
| 2. Toward claim / Plane Train | Escalator TFDs on B/C; D CenterPoint; Plane Train wraps | Moving to claim or another concourse | High for connections and outbound to E/F |
| 3. Baggage claim dwell | Arrivals digital (19 screens); North/South claim exhibits | Waiting for bags (~30 min); choosing ground transport | Highest for arrival-moment and destination |
| 4. Curb / SkyTrain / MARTA / rental cars | West curb vestibule exhibits; South exterior banner | Last decisions before the city | High; last read before downtown or the stadium |
| Departure side | North/South window clings; Lower North Security TFDs; iconic walls; DVN and video walls; Wi-Fi | Check-in, security, gate wait | High for resident, recruiting, university, financial |
South claim exhibit on the walk to curb, SkyTrain, and rental cars. Departures: South window clings, iconic post-security walls, then Concourses T–D. South exterior banner on the Delta-exclusive curb.
North window clings, Lower North Security tension fabrics, North claim exhibit. Concourse T CenterPoint catches passengers leaving North security toward American and United gates and the Plane Train.
Escalator tension fabrics toward the Plane Train; DVN overhead. Concourse D is under multi-year modernization.
E CenterPoint for mix and duty-free; F for the International Terminal and the Plane Train junction wrap. International arrivals reach public media after inspection.
Station wraps on D (and C when available) reach outbound and connecting passengers toward E and F. Vestibule exhibits are the last indoor read before the city.
Recruiting, universities, and financial lean departure-side. Conference inbound, destination, sports visitors, and arrival-moment services lean arrival-side — especially Domestic claim during show and match weeks. Healthcare often buys both. International inbound is public-side F for arrivals.
Concourse D expansion runs into 2029. The kit already cut the video wall network to 24 screens and DVN to 66 after September 2025 work. Use the current terminal map when you plan unit locations.
Why this airport
Because metro Atlanta has one commercial front door that both the resident workforce and the calendar inbound share. About 106 million passengers a year move through Hartsfield-Jackson. Brands that need people who live and work here buy continuously; brands that need a conference or stadium week buy the 28-day period that covers it.
ATL is bought for the Atlanta metro base inside a Delta hub of more than 106 million passengers a year, and for the weeks the calendar fills Mercedes-Benz Stadium and downtown — Dragon Con, SEC weekends, bowl season, Super Bowl LXII, and the holiday corridor. The resident and visitor workforce is the year-round reason; the calendar is why you thicken a period. Delta carries about 74.8% of the building, so Domestic South and Concourses T–D are the connecting spine; Domestic North and Concourse F (International Terminal) carry the rest. Inventory is sold in 28-day periods. The page weights both: resident first in audience cards, conference and sports rows first in the use-case table.
Audience
About 106 million passengers a year, shaped by Delta's hub and a large connecting share. Domestic South and Concourses T–D carry the Delta spine; Domestic North carries the other domestic carriers; Concourse F carries long-haul international. The useful branding audience is the Atlanta resident and visitor; the useful calendar audience is the industry or crowd arriving that week — not the annual total.
| Terminal / concourse | Role | Airlines | What it means for the buy |
|---|---|---|---|
| Domestic South | Delta-exclusive curbside, ticketing, and South baggage claim | Delta Air Lines | South window clings, exterior banner, claim exhibit; Delta O&D |
| Domestic North | Non-Delta domestic curbside, ticketing, North claim | American, United, Southwest, Spirit, Frontier, JetBlue, Alaska, peers | North window clings, claim exhibit, Lower North Security TFDs |
| Concourse T | Attached to Domestic; mixed | Delta, American, United and peers on the kit's CenterPoint notes | Post-North-security exhibit; Plane Train to A–F |
| Concourses A & B | Core Delta domestic | Delta (primary) | Escalator TFDs; video walls and DVN along the spine |
| Concourse C | Mid-complex; Southwest heavy on one side | Southwest, Alaska, Frontier, Spirit, Delta Connection | Overhead TFDs; Plane Train wraps toward D–F |
| Concourse D | Mixed domestic; active modernization | Mixed domestic | CenterPoint TFD; Plane Train wraps toward E & F; construction caveats |
| Concourse E | Domestic and international mix; duty-free | Delta intl/domestic; Aeromexico and peers | CenterPoint exhibit; duty-free dwell |
| Concourse F / International Terminal | Maynard H. Jackson Jr. International Terminal | Non-Delta international plus Delta long-haul as assigned | F/Plane Train wall wrap; international claim screens on arrivals digital |
Airline assignments across Domestic North, Domestic South, and concourses T–F shift; confirm the current map when you book.
Headquarters employers, logistics, fintech, healthcare, and professional services across the metro. They fly weekly. Audience for recruiting, employer brand, healthcare, financial, and B2B. Departure-side weight; South for Delta, North for the rest.
IPPE, AmericasMart, and the rest of the Georgia World Congress Center calendar. Concentrated into 28-day periods covering show week. Claim path and iconic post-security walls inbound; concourse digital outbound.
Falcons and Atlanta United home stretches, SEC Championship weekend, bowl season, and Super Bowl LXII in 2028. Weight Domestic claim and curb during match weeks; do not build the annual plan from the overlay alone.
Long-haul and near-international through Concourse F and parts of E. Public bag claim and curb after inspection for arrivals; F and E for departures and connections.
Georgia Tech, Emory, Georgia State, the Atlanta University Center, and the broader University System of Georgia. Out-of-state programs recruit here too. Education brands EAM has placed in airports include Wharton, BYU, the University of Michigan, the University of Pittsburgh, and UT Dallas. Weight August, January, and commencement on departure-side inventory. ---
Who advertises
Employers and universities recruiting Atlanta; agriculture around IPPE; trade buyers around GWCC weeks; financial brands reaching residents; destination and hospitality for sports and international arrivals; arrival-moment services at claim; consumer brands on sports and holiday peaks; logistics and B2B inside a Delta hub. Always-on and calendar rows both lead, matching the spine.
| Objective | Who buys it | Who it reaches at ATL | What the buy usually looks like |
|---|---|---|---|
| Conference inbound | Vendors at IPPE, AmericasMart, GWCC shows | Their industry, arriving show week | One 28-day period; Domestic claim; iconic walls; outbound concourse digital |
| Sports / major-event overlay | Sponsors, hospitality, destination brands | Fans and visitors for SEC weekend, bowl season, Super Bowl LXII | One or two 28-day periods; arrivals digital + claim exhibits |
| Account-based / B2B presence | Enterprise software, security, professional services, logistics | Business travelers on Delta (South / T–D) and North mix | Always-on DVN or video walls plus conference-period overlay |
| Recruiting / employer brand | Headquarters employers, healthcare, logistics, tech | Residents departing/returning; candidates | Departure-side South and North; stacked periods |
| Universities / executive education | Local programs and out-of-state recruiters | Students, parents, alumni, professionals | Departure-side; August, January, commencement |
| Healthcare | Hospital systems, specialty care, insurers | Residents year-round | Always-on plus period overlay; both directions |
| Financial and wealth | Banks, wealth managers, fintech, payments | Residents on departure; international arrivals | Mixed direction; multi-period flights |
| Destination and attractions | Visit Atlanta / state tourism, sports hospitality | Leisure, sports visitors, international arrivals | Arrivals digital, claim exhibits, International path |
| Arrival-moment services | Hotels, rideshare, rental cars, connectivity | Every arrival deciding the next hour | Arrivals digital; North/South claim exhibits; always-on |
| Luxury and retail | Retail, auto, premium consumer | Departing residents and long-haul departures | Pre-security window clings, iconic walls, E duty-free |
| International inbound | Airlines, telecom, banks, destination brands | International arrivals after inspection | International claim screens; F wall wrap; E CenterPoint |
| Launch or brand moment | Launches timed to IPPE, Dragon Con, or a stadium window | Everyone in the building for the period | Two or three networks plus an exhibit or iconic set |
Departure-side is not a leftover. For recruiting, healthcare, and financial buyers, the weekly flyer is the point — and Domestic South is how most Delta travelers enter the system.
IPPE puts a defined industry in the same claim halls for a few days; Dragon Con and Super Bowl LXII put visitors in every terminal for a peak period. Cover the peak with a 28-day period; keep lighter always-on if you sell those buyers year-round.
DVN and video-wall impressions include connections who never enter the city. If the brief is metro Atlanta residents, weight O&D claim, curb, and pre-security departure paths.
For Southeast reach beyond ATL, Charlotte, Nashville, and Orlando add volume, and EAM buys them as one plan when a brief needs it. That is a scoping conversation, not something this page needs to argue.
How EAM works
One call, one plan, one contract. We follow up to learn who you need to reach and the objective, then come back with current availability and a recommended mix.
Step 01
Always-on versus an IPPE, Dragon Con, sports, or holiday period; Domestic South (Delta), Domestic North, International, or a mix; arrivals, departures, or both; one airport or part of a Southeast plan.
You getThe period, the audience, and the direction
Step 02
Which networks and static faces are open, how crowded the loops are (:100,:120, or:240), whether Concourse D work or escalator blackouts affect a unit, and whether category separation is possible (print vs. digital is not guaranteed).
You getAvailability and loop position
Step 03
Formats, share of voice, and a range, not a scraped rate card. After we know who you need to reach, we come back with current availability and a plan you can take inside.
You getA quoted plan you can take inside
Step 04
Specs across every screen shape and fabric size, airport approval, files in market 14–18 business days before start for digital creative and 21–28 days before start for static creative (30 days for escalator-shutdown units).
You getOne contract and one spec sheet
Step 05
Confirm posting before the first arrival wave. Deliver proof of posting and play logs after the flight.
You getProof of posting and play logs in one report
EAM Advertising is an independent airport and in-flight media agency, founded in 2015. We specialize in airport and in-flight media and nothing else, and we do not own media assets at ATL or any airport. That independence is why the recommendations hold up. We plan and buy across 125+ airports and 45+ airlines worldwide, which is the leverage and the current-availability knowledge a one-time ATL buyer does not have. Clients include Fortinet, Dynatrace, Rubrik, McGraw-Hill, and Wharton. When the strategy extends beyond Atlanta — a Spanish plan with Madrid, a European launch, an MWC roadshow — the same relationship covers the other markets. See the airport advertising hub.
For agencies and consultants
Agencies and consultants bring EAM Advertising in as the airport specialist behind a client’s plan. The client relationship stays with you. We plan, buy, and report under NDA, and can work white-label.
Get our media kitMeasurement
Proof of posting and digital play logs are factual. Delivered impressions are modeled. Brand lift is the only method that speaks to effect, and it has to be fielded before the flight. Direct pipeline attribution is not reliably available. A resident Atlanta audience allows a geo-targeted survey panel; a conference or match week is a defined population; Delta-hub concourse impressions can overstate the local audience on connection-heavy units.
| Measure | What It Actually Tells You | When to Set It Up | Confidence |
|---|---|---|---|
| Proof of posting | Photographic confirmation every unit ran in the right place for the full period. Print and digital stills within 5 business days (10% of package locations for digital networks, plus stacked-content photo) | Written into the contract before signing | High — factual |
| Delivered impressions | Modeled audience delivery based on airport traffic and unit position. An estimate built from traffic data, not a count of people who looked | Requested at proposal stage | Moderate — modeled |
| Digital play logs | Actual spot counts and share of voice on digital networks. The check on whether the loop crowding you planned against actually materialized. Not available on the Premier vertical directory network | Requested at contracting | High — logged (where offered) |
| Brand lift study | Survey-based awareness or perception change against a control. The only method that measures effect rather than exposure | Fielded pre-flight for a baseline | Moderate — needs budget and lead time |
| Direct attribution to pipeline | Not reliably available. Airport media has no click, and the same brands run other touchpoints at the same time | — | Low — treat claims here with skepticism |
A geo-fenced brand-lift panel works for always-on against Atlanta residents. Conference and sports weeks give a defined population for a pre/post survey. Hub concourse units need honest delivery framing so connections are not sold as local reach. Decide which audience you are buying before you decide what to measure.
The honest framing for anyone defending this spend internally: proof of posting and play logs prove the campaign ran as bought, delivered impressions size the audience, and a lift study is the only line that speaks to effect. A vendor promising attributed pipeline from airport media is overselling. EAM contracts proof of posting and delivery reporting on every campaign as standard and will tell you plainly when a proposed measurement approach won't produce a number worth presenting.
Ask for play logs on every digital network that supports them — the Premier vertical directory network does not. Modeled delivery overweights connections on DVN and concourse video walls; treat that as an upper bound when the brief is Atlanta residents.
Questions
A single unit or network runs $11,000–$235,000 per 28-day period, depending on format and location. A two- or three-unit package runs $40,000–$300,000 per period. A multi-network domination runs north of $350,000 per period. Production, install, and removal are extra on most static units. Those are planning ranges; specific units and periods are quoted against current availability.
In 28-day periods (1 Period = 28 Days). Digital networks in the current pack run ten-second spots in loops of 100, 120, or 240 seconds (about 10%, 8%, or 4% share of voice). Static tension-fabric, wraps, window clings, and banners are full-face for the period. Rates are non-cancellable. Holds expire in 5 business days. Materials are due 14–18 business days before start for digital creative and 21–28 days before start for static creative (30 days for escalator-shutdown units). Broadcast hours are confirmed at quote.
Domestic South and Concourses T–D for Delta-heavy and hub-connection briefs. Domestic North for the non-Delta domestic mix. Concourse F for long-haul arrivals after inspection and international departures. Concourse D modernization changes the map; use the current layout when you plan the buy.
Yes, on the public side after federal inspection — primarily the international screens inside the arrivals digital network, the International Terminal curb, and related F-path units. Gate and concourse units on E and F reach international departures and connections more directly than arrivals.
Yes — much of the building. Delta connections that stay airside see DVN, concourse video walls, Plane Train wraps, and CenterPoint units, and may never see claim or curb. If the brief is Atlanta residents only, weight O&D paths and treat hub-concourse delivery as an upper bound.
Four to six months for those peaks and for Thanksgiving through New Year. Mid-tier GWCC weeks: eight to twelve weeks. Standard periods: six to ten weeks is often enough. Escalator tension-fabric units also need blackout-date and 30-day creative planning.
Yes — always-on against the Atlanta headquarters and logistics market, and by the period when your industry is at GWCC or a defined crowd fills Mercedes-Benz Stadium. IPPE and major GWCC weeks each bring a defined population through the same terminals. Outside those weeks, B2B still works as employer-brand and account-based presence on the Delta spine.
During Dragon Con, holidays, SEC weekend, and major GWCC weeks, arrivals digital, iconic walls, and claim exhibits are contested. Other categories often find North-side pre-security or secondary static less contested outside Delta peaks. Plan share of voice explicitly — arrivals digital is already about 4%.
Yes. Out-of-state recruiters, executive programs, and alumni campaigns around commencement. Georgia Tech, Emory, Georgia State, and the Atlanta University Center sit inside the metro. Education brands EAM has placed include Wharton, BYU, Michigan, Pittsburgh, and UT Dallas. Natural periods: late August, January, and May.
Materials must be in market 14–18 business days before start for digital creative and 21–28 days before start for static creative. Escalator tension-fabric units need contract and creative a minimum of 30 days out; holiday blackouts can block install windows. Expect multiple fabric sizes and at least two digital pixel shapes in a mixed buy. All creative needs airport authority approval before production or posting.
Competitive separation may be possible, but it isn’t guaranteed; ask when booking and write it into the contract. Ask at quote; do not assume exclusivity.
Everything after the objective. We check what's open for the week, which loops are crowded and which units will sell out, and where on the arrival path your audience actually walks. We recommend the mix, secure the units, traffic the creative through airport approval, confirm posting on day one, and deliver proof of posting and play logs after. If ATL is one market in a larger plan, the same relationship covers the others.
Independent airport advertising media agency. Est. 2015.
Send your work email for the media kit: formats, planning ranges, and how EAM works. We’ll follow up to learn who you need to reach and when, then come back with current availability and a recommended mix.
Independent since 2015 · 125+ airports · 40+ media vendors
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