PHX Airport Advertising Media
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25+ Airport Media Formats
Phoenix (PHX) Airport Advertising
Just minutes from downtown Phoenix, Sky Harbor airport advertising tends to focus on many of the local attractions. The 115,000 travelers that pass through the airport on a daily basis tend to be a perfect blend of leisure and business travelers. PHX is ranked as one of the top 10 airports in the country and features 16 different airlines flying out of three terminals to 100 different destinations, including 20 international ones.
Both locals and visitors fly into Phoenix, with many coming in to see college bowl games that are hosted in the city, NASCAR, PGA golf tournaments and MLB spring training. There are also numerous horse shows and auto auctions that draw visitors to the city, making PHX advertising a hot commodity here. The mix of business and leisure means that just about any brand can find its place with Sky Harbor airport advertising campaigns.
Most travelers are high income and many are already retired and enjoy sports. There’s no shortage of entertainment for these visitors in Phoenix and Sky Harbor airport advertising can be aimed at these travelers with plenty of discretionary income.
PHX Airport Travelers Profile
| 2015 total passengers: | 44,003,840 |
| Avg. monthly passengers: | 3,666,986 |
Sources: Airports Council Informational 2015
Baggage Claim Area
Dioramas, Spectaculars, Tension Fabric Display packages are available in the baggage areas at Phoenix Airport.
- Type: Static
- Size: Varies
- Share of Voice: 100%
- Format: Static
- Production Estimate: $300-$1,500
- Advertisers: Prudential, Verizon, TheParking Spot, Oracle, and many more.
Overhead Banners
Capture 100% share of voice and guaranteed engagement! Phoenix Airport offers multiple locations with high-impact overhead banner displays.
- Type: Tension Fabric Displays
- Size: Varies
- Share of Voice: 100%
- Production Estimate: $1,000 - $3,500
- Advertisers: GMC, Lincoln, Universal Pictures, Zoho CRM, and more.
The Business Network & Club Lounges
This impactful network at Phoenix Airport is specifically targeted to deliver advertisers an elusive audience of airport travelers: Reach the most exclusive business and luxury leisure travelers where no one else can. Airport executive club lounges represent an exclusive opportunity for delivering tailored marketing messages to a valuable and premium travelers.
- Type: Vertical, Digital, Exhibit, Banners and Product Placements.
- Size: Varies
- Share of Voice: 100% on Static. :10 Seconds out of :60 seconds loop
- Format: Static and full motion.
- Production Estimate: Varies
- Advertisers: Sony, Bose, Grey Goose, Jaguar, Lexus, and many more.
Digital Screen Network
The Phoenix Airport Digital Network, which is comprised of fully-digital, high definition double-sided 70” LCD screens. Each unit is situated in head-on positions in order to guarantee that this premium advertising medium is seen by all arriving and departing passengers throughout the airport.
- Type: Digital LCD Screens
- Size: 40“, 48”, 50” and 70”
- Share of Voice: :10 Seconds out of :60 seconds loop
- Format: Static and full motion
- Production Estimate: $0
- Advertisers: Nissan, Verizon, Visit Las Vegas, IBM, and many more.
Digital Spectaculars
Digital Spectaculars are intentionally located in the most densely populated areas of Phoenix Airport – in the heart of retail shopping and dining concourses, or in main airport arteries – strategically positioned for prime viewing as travelers navigate their way through terminals and arrivals areas.
- Type: Large Format Digital LCD Screens
- Size: Varies
- Share of Voice: :10 Seconds out of :60 seconds loop
- Format: Static and full motion
- Production Estimate: $0
- Advertisers: Accenture, Microsoft, SanDisk, Intel, Oracle, and many more.
Dioramas
Sleek, bright and sized right, these beautiful signs showcase your brand to millions every month. Located on walls, in PHX concourses, arrival and public areas, and at key intersections of the airport, these signs bring your message to life.
- Type: Static
- Target: Baggage, Concourse, Terminal Connectors, and Ticketing.
- Share of Voice: 100%
- Production Estimate: $300-$600
- Advertisers: University of Texas, Samsung, Enterprise, Expedia, and more.
Mini-Spectaculars
A large-scale variation of a classic advertising format, backlit spectaculars deliver great passenger reach and impact. Mini-Spectaculars are strategically placed in main Phoenix airport arteries to catch traveler's eyes while they navigate to concourses and arrival areas.
- Type: Static
- Target: Baggage, Concourse, Terminal Connectors, and Ticketing.
- Formats: 5'h x 20'w, 4'h x 10'w, 7'h x 11'w, 5'h x 15'w, and 6'h x 6'w
- Share of Voice: 100%
- Production Estimate: $400-$1,000
- Advertisers: Dell, CA Technologies, Oracle and more.
Security Tray Bins
Since all passengers must go through security check points, these messages cannot be avoided and therefore guarantee 100% departing passenger visibility. Brand recognition and recall are much more likely when airport advertising serves a practical purpose and is helpful to passengers.
- Type: TSA Security Line Media
- Size: Fixed
- Share of Voice: 100%
- Target by: Terminal
- Format: Static
- Advertisers: Arizona State University, Honda, Reebok, Zappos and more.
Spectaculars
Reach your target audience in a big way with Spectaculars! Your message gets noticed as passengers walk to baggage claim, restaurants, shopping or their gate. Spectaculars are also located in great targeted locations like the Rental Car Facility and the Taxi line at the Phoenix Airport.
- Type: Static
- Target: Baggage, Concourse, Terminal Connectors, and Ticketing.
- Formats: 5'h x 20'w, 4'h x 10'w, 7'h x 11'w, 5'h x 15'w, and 6'h x 6'w
- Share of Voice: 100%
- Production Estimate: $500 - $1,200
- Advertisers: Dell, CA Technologies, Oracle and more.
Wall Wraps
Wall and window wraps deliver big impact to travelers and are strategically located in high traffic locations. They provide a “can’t miss” message for advertisers at PHX. Both large and small, wraps are a great option to show-off your brand or offer.
- Type: Static
- Size: Varies
- Share of Voice: 100%
- Production Estimate: $2,000 - $7,000
- Advertisers: Mail Chimp, HSBC, Sophos, Infor, Undertone, and more.
Did You Know?
Airport advertising is the only medium forecast to double its audience within the next 20 years.
The airport arena creates a positive pre-disposition toward brand communications.
Passengers believe advertising belongs within an airport.
Advertising in airports bestows a brand with international status, prestige and power.
Passengers express a desire for greater engagement with airport advertising.
Airport advertising is the only medium able to deliver a powerful and memorable universal brand experience across the globe.
Phoenix Airport Advertising Is About to Get a Boost in Traffic
Posted: August 22, 2018
For airport advertising campaigns in Phoenix Sky Harbor International Airport, things are about to get exciting. American Airlines will be changing their services around and will be adding a daily direct flight between the Phoenix airport and London. The additional flights will begin in spring 2019.
PHX Sky Harbor will be up to 14 flights per week to Heathrow Airport, thanks to the new American Airlines flights. The airport is a hub for international travel and, according to Thelda Williams, Mayor of Phoenix, “Today’s announcement is a reflection of the strength of the Phoenix economy, and one that only promises to make it stronger.”
The new daily London flights are just part of the expansions that have been happening at PHX. They have also recently added flights to Frankfurt, Germany and Montreal through Condor Airlines. The increase in destinations brings the airport to 100 domestic destinations that are non-stop flights, as well as 22 international non-stop services. The changes are expected to increase passenger traffic considerably over the next several months, which is great news both for the airport and for outside advertisers.
Phoenix airport advertising will definitely see an increase in passengers with all the changes in flights. Over the coming months, the amount of travelers moving through the airport will continue to rise, making it possible to reach more people than ever before with high quality ad displays. Interactive, print, and other types of ad campaigns will work well to reach all the new passengers and to create a more interesting and interactive environment for them as they move toward their destinations.
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