EAM Advertising
Get the PHX media kit

Airport advertising at Phoenix Sky Harbor International Airport (PHX) Sunshine, Spring Training, and Semiconductors.

51.6 million passengers a year: Valley companies flying out, visitors and partners flying in, and winter and convention peaks on top. Get the PHX media kit for formats, planning ranges, and booking windows.

We’ll follow up to learn who you need to reach and when, then come back with current availability and a recommended mix.

Schedule a callEmail your briefFind your airport

  • 125+Airports worldwide
  • 40+Media vendors
  • 51.6MPHX passengers in 2025

You’re in good company

  • Thomson Reuters
  • Invest in Canada
  • Dynatrace
  • Fortinet
  • Motorola
  • BYU

At a glance

Phoenix airport advertising
at a glance

  1. 1

    PHX handled 51.6 million passengers in 2025, the second year above 50 million (2024 record: 52.3 million). About 13th in North America for passenger traffic. Most passengers are flying to or from the Phoenix metro rather than connecting past it.

  2. 2

    Two terminals: Terminal 4 (Barry M. Goldwater) handled about 36.7 million in 2025 and hosts American and Southwest; Terminal 3 (John S. McCain III) handled about 12.1 million with Delta, United, Alaska, Frontier, and most other domestics. International traffic was about 2.8 million.

  3. 3

    The always-on audience is the Valley itself — semiconductors, aerospace, Banner Health, finance, and ASU — thickened every winter by snowbirds and leisure visitors. Sports and convention weeks add peaks on top.

  4. 4

    Inventory is sold in four-week periods across digital, wraps, bag-claim units, banners, backlits, and sponsorships. Annual (52-week) contracts carry a lower period rate than a one-off flight.

  5. 5

    Planning ranges: a single unit or network runs $3,000–$80,000 per four-week period. A two- or three-unit package runs $15,000–$50,000 per period. A domination or multi-network takeover runs north of $100,000 per period. Production and installation are extra. Those are planning ranges, not a rate card.

  6. 6

    Creative deadlines, hold expiry, proof-of-performance terms, competitive separation, and the digital loop floor (spot length, loop length, share of voice) are not published in the kit.

  • 51.6MPHX passengers in 2025; second year above 50 millionCity of Phoenix Aviation Department
  • ~13thNorth American rank for passenger trafficAirport facts
  • 36.7M / 12.1MTerminal 4 vs. Terminal 3 passengers in 2025Airport facts

Start your PHX plan

Winter and spring at PHX are held before most brands start looking.

Three ways to start, depending on where you are.

ResearchingGet the PHX media kitFormats, planning ranges, and booking windowsGet the kit Ready to planSend a PHX briefCurrent availability and a recommended mixSend a brief Want to talk it throughBook a 15-minute callPick a time with an airport media plannerBook a call

What you can run

What can you run
at PHX?

The units on the current PHX specifications include Terminal 4 escalator digital network; Terminal 3 escalator digital display; Concourse digital network; Baggage claim digital network; Directory digital network; Terminal 4 escalator banners (static); Bag-claim and concourse static set. Digital loops and static faces are bought as those specifications describe them. Share of voice depends on the loop length for that unit. The descriptions are planning context, not a rate card.

PHX · Unit

Terminal 4 escalator digital network

Escalators to baggage claim, rideshare, and ground transport in T4

Screens or type
Your spot
Best for
Primary arrival read in the busiest terminal; always-on and winter weight

PHX · Unit

Terminal 3 escalator digital display

T3 atrium toward bag claim and ground transport

Screens or type
Your spot
Best for
T3 arrivals (Delta/United/Alaska); pair with T4 for both buildings

PHX · Unit

Concourse digital network

Post-security in Terminals 3 and 4

Screens or type
Your spot
Best for
Arrivals on the walk from gate areas; frequency across both terminals

PHX · Unit

Baggage claim digital network

Bag claim across Terminals 3 and 4

Screens or type
Your spot
Best for
Long dwell (kit cites ~20–40 minutes); arrival-moment and destination brands

PHX · Unit

Directory digital network

Central Terminal 4 near information points

Screens or type
Your spot
Best for
Southwest-heavy T4 frequency; arrivals and departures

PHX · Unit

Terminal 4 escalator banners (static)

High-profile T4 escalators

Screens or type
Your spot
Static — full face
Best for
Domination-scale brand presence on the T4 arrival path

PHX · Unit

Bag-claim and concourse static set

Overhead claim banners (6), flight-info banners pre-security (2), concourse overhead banners (2), bag-claim wall banners

Screens or type
Your spot
Static — full face
Best for
Continuous presence through claim dwell and the departure retail heart

PHX · Unit

Sky Train signs and wraps

T4 Sky Train stations; T3/T4 window and wall wraps including large soffit runs

Screens or type
Your spot
Static — full face
Best for
Passengers changing terminals, rental cars, parking, light rail

PHX · Unit

Window, wall, and column wraps

Moving sidewalks, claim walls, Sky Train, and T3 columns

Screens or type
Your spot
Static — full face
Best for
Large-format storytelling; confirm sightlines at contract

PHX · Unit

Carousel wraps and claim floor decals

T3/T4 carousels (single or takeover); escalator floor decals at claim

Screens or type
Your spot
Static — full face
Best for
Captive claim dwell; takeover rows are the domination play on the claim floor

PHX · Unit

Backlit spectaculars and wall signs

Gate areas and pre/post-security in T3 and T4

Screens or type
Your spot
Static — full face
Best for
First message off the jetbridge; smaller units for zone frequency

PHX · Unit

Custom / vehicle display and sponsorships

T4 pre- and post-security pads; vehicle display; amenity sponsorships (pet relief, hydration, play area)

Screens or type
Your spot
Experiential / sponsorship
Best for
Launches and always-on amenity presence; typically longer contracts
Share of voice on digital depends on the loopShare of voice on digital depends on the loop.

Share of voice on digital depends on the loop. The kit lists units and screen counts but not spot length, loop length, or guaranteed SOV. Plan digital as a network buy and require play-log terms at contracting.

Every airport format, with specs and lead times

The digital, static, experiential, and exterior units brands buy in airports. For PHX we plan specific units and dates against what is open at the time.

Examples

What does airport advertising
look like?

Airport advertising in practice, photographed across many airports. Availability at PHX varies by format.

Real brands. Real campaigns.

Which brands have run airport campaigns
with EAM Advertising?

Campaigns across several countries and media owners, each bought through one contract. Swipe or use the arrows for the markets, the scope, and the result.

Explore more campaigns

“EAM made a nationwide airport campaign feel much easier to manage. The team was responsive, organized, and always on top of the details. They helped us make smart decisions with the budget, kept everything moving, and ultimately delivered exactly what we were looking for.”

Chief Marketing OfficerFortinet · nationwide airport campaign

These examples show past EAM campaigns—not a minimum campaign size, a forecast, or a guarantee of results. One-airport briefs are welcome, too.

Cost

What does Phoenix airport
advertising cost?

$3,000–$80,000 for a single unit or network per four-week period. $15,000–$50,000 for a two- or three-unit package per period. North of $100,000 for a domination or multi-network takeover per period. Rates are for space only; production and installation are extra. Annual (52-week) contracts price each four-week period lower than a one-off flight. Those are planning ranges, not a rate card.

How the buying unit worksCreative deadlines, hold expiry, proof-of-performance terms, competitive separation, and the digital loop floor…

Creative deadlines, hold expiry, proof-of-performance terms, competitive separation, and the digital loop floor (spot length, loop length, share of voice) are not published in the kit.

What a budget buys at PHX

Planning ranges. Pick the one closest to your brief and we’ll build the plan from it.

$3,000–$80,000

A single unit or network, one period

What it is
$3,000–$80,000 for a single unit or network per four-week period.
For
A plan at this range, quoted against what is open
Plan at this budget
$15,000–$50,000

A two- or three-unit package, one period

What it is
$15,000–$50,000 for a two- or three-unit package per period.
For
A plan at this range, quoted against what is open
Plan at this budget
North of $100,000

Domination-scale mix, one period

What it is
North of $100,000 for a domination or multi-network takeover per period.
For
A plan at this range, quoted against what is open
Plan at this budget

These are planning ranges, not packages or a rate card. Actual plans depend on the unit, the period, and what is open when you book.

Everything at PHX in the current media specifications is quoted on a…Everything at PHX in the current media specifications is quoted on a four-week buying unit, with a parallel column…

Everything at PHX in the current media specifications is quoted on a four-week buying unit, with a parallel column for the four-week rate under a 52-week contract. That is the natural fit for a branding brief: you buy periods, not days. An event brief that only needs show week still pays for the four-week block that contains it unless a shorter unit is agreed at quote time.

Print and static inventory is a major share of the PHX program —…Print and static inventory is a major share of the PHX program — banners, wraps, backlits, carousels, floor units —…

Print and static inventory is a major share of the PHX program — banners, wraps, backlits, carousels, floor units — not an afterthought. Branding plans often mix one digital network for motion and play logs with static wraps or banners for continuous presence.

Before you buy the large escalator banners or Sky Train wraps: among…Before you buy the large escalator banners or Sky Train wraps: among the highest-priced faces in the building.

Before you buy the large escalator banners or Sky Train wraps: among the highest-priced faces in the building. Confirm sightlines and nearby construction at contract; T3 north concourse work runs into 2027.

Contract realitiesContract realities.

Contract realities. Buying unit: four weeks, with lower per-period rates under 52-week contracts. Rates are space only (no production or installation).

For pricing methodology across airports and tiers, see the For pricing methodology across airports and tiers, see the .

For pricing methodology across airports and tiers, see the .

What this page will not publishUnit rates and period quotes come back as a quote.

Unit rates, loop-position premiums, and period-specific quotes. Those numbers move with availability. Specific units and periods come back as a quote.

Compare all 12 units in one tableWhere, size, loop, best for
PHX units and networks
Unit (plain description)Where it reaches themFaces or screens(approx. size)Your spot in the loopBest for
Terminal 4 escalator digital networkEscalators to baggage claim, rideshare, and ground transport in T42 displaysabout 20′ × 5′Primary arrival read in the busiest terminal; always-on and winter weight
Terminal 3 escalator digital displayT3 atrium toward bag claim and ground transport1 video wallabout 20′ × 12′T3 arrivals (Delta/United/Alaska); pair with T4 for both buildings
Concourse digital networkPost-security in Terminals 3 and 44 displaysabout 75″Arrivals on the walk from gate areas; frequency across both terminals
Baggage claim digital networkBag claim across Terminals 3 and 442 displaysabout 75″Long dwell (kit cites ~20–40 minutes); arrival-moment and destination brands
Directory digital networkCentral Terminal 4 near information points2 displaysabout 75″Southwest-heavy T4 frequency; arrivals and departures
Terminal 4 escalator banners (static)High-profile T4 escalators2 bannersabout 40′ × 7′Static — full faceDomination-scale brand presence on the T4 arrival path
Bag-claim and concourse static setOverhead claim banners (6), flight-info banners pre-security (2), concourse overhead banners (2), bag-claim wall bannersMixed sizes~10′–32′ wideStatic — full faceContinuous presence through claim dwell and the departure retail heart
Sky Train signs and wrapsT4 Sky Train stations; T3/T4 window and wall wraps including large soffit runsStation signs ~10′ × 6′; wraps in multiple sizesStatic — full facePassengers changing terminals, rental cars, parking, light rail
Window, wall, and column wrapsMoving sidewalks, claim walls, Sky Train, and T3 columnsFrom ~8′ × 7′ up to large premium wallsStatic — full faceLarge-format storytelling; confirm sightlines at contract
Carousel wraps and claim floor decalsT3/T4 carousels (single or takeover); escalator floor decals at claimCustom carousels; floor units ~15′ × 10′Static — full faceCaptive claim dwell; takeover rows are the domination play on the claim floor
Backlit spectaculars and wall signsGate areas and pre/post-security in T3 and T4From ~5′ × 3.5′ to ~12′ × 4′Static — full faceFirst message off the jetbridge; smaller units for zone frequency
Custom / vehicle display and sponsorshipsT4 pre- and post-security pads; vehicle display; amenity sponsorships (pet relief, hydration, play area)Pads ~15′ × 10′; sponsorships customExperiential / sponsorshipLaunches and always-on amenity presence; typically longer contracts

Timing

When should you buy PHX,
and how far ahead?

For a branding buy, seasons matter more than any single week. Winter and spring (October–April, March often the peak) are when residents plus inbound leisure fill the building. Sports and convention weeks add short overlays. Always-on four-week flights beat chasing one event unless the brief is literally that audience for that week.

Phoenix weeks and what they mean for the buy
EventTimingWho arrivesWhat it means for the buy
Winter visitor seasonOctober through April; heaviest mid-winter into MarchSnowbirds, golf and leisure visitors, visiting familyThe core thickening of the branding buy. Arrival-side Terminal 4; four-week periods through the season rather than a one-week spike
WM Phoenix OpenFebruary 8–14, 2027 at TPC ScottsdaleGolf fans, sponsors, corporate hospitality; one of the largest crowds on the PGA TourConsumer, hospitality, and sponsor brands; a short overlay on the winter season, not a reason to skip always-on
Fiesta Bowl / CFP windowCFP Quarterfinal at the Vrbo Fiesta Bowl December 30, 2026College football fans, alumni, corporate hospitalityArrival-side weight the week of the game; Terminal 4 carries most of the volume
Phoenix Fan FusionJune 4–6, 2027 at Phoenix Convention CenterFans, media, university communitiesConsumer and entertainment overlay; short weight on always-on
Spring training and spring breakFebruary–March, rollingBaseball fans, families, studentsConsumer/hospitality; overlaps heaviest airport months
SEMICON West (Phoenix home)March 30–April 1, 2027 at Phoenix Convention Center; long-term Phoenix dates continue afterSemiconductor industry: fabs, suppliers, buyers, investorsThe B2B week that now belongs to Phoenix the way the industry belongs to the Valley. Terminal 4 and Terminal 3 both matter; book as a four-week period that covers show week
Summer shoulderJune–early SeptemberResidents; lighter visitor mixEfficient always-on window before winter inventory contests
Fall return and holiday travelLate November through early JanuaryResidents, visiting family, Fiesta Bowl inboundHoliday four-week periods; departure and arrival both work
The table is calendar order and shorter than an events-market table on…The table is calendar order and shorter than an events-market table on purpose: the resident and winter visitor are…

The table is calendar order and shorter than an events-market table on purpose: the resident and winter visitor are the reason to be here; events are weight.

EAM's TakeThe mistake at PHX is buying one sports week and calling it a Phoenix strategy.

The mistake at PHX is buying one sports week and calling it a Phoenix strategy. Open week and Fan Fusion weekends fill the curb for a few days; they do not replace the resident who flies every month or the snowbird who lands every January. Brands that treat PHX like an events-only market overpay for a peak and miss the audience that lives here. Buy four-week periods against the resident and winter visitor first; add the event week as weight when the brief names that audience.

How far in advance do you need to book, and what do peak periods cost?

Winter visitor months, Open week, and major sports weekends: hold 3–5 months out. SEMICON West and other convention peaks: 3–4 months. Standard summer periods: 6–10 weeks is often enough. PHX does not publish a separate event-week rate card in the kit; premium shows up as availability pressure on the best Terminal 4 arrival units, and as the value of locking a 52-week contract before winter.

PHX booking windows by period
TierExamplesHold byWhat sells firstPricing character
PeakJanuary–March winter visitor months; WM Phoenix Open week; Fiesta Bowl / major sports weekends; NBA All-Star 20273–5 monthsTerminal 4 escalator digital, bag-claim digital, large escalator banners, Sky Train wrapsOpen four-week rates; annual contracts protect period cost if signed earlier
HighSEMICON West week, Fan Fusion 2027, fall holiday periods3–4 monthsTerminal 4 arrival path; Terminal 3 atrium digital when the audience flies Delta/UnitedStandard four-week rates; contested in the relevant terminal
StandardSummer shoulder; quiet mid-weeks outside sports6–10 weeksMost networks and static faces openStandard four-week rates; best window to start an always-on flight before winter
The PHX specifications show a flat four-week rate and a discounted…The PHX specifications show a flat four-week rate and a discounted four-week rate under annual contract — not a…

The PHX specifications show a flat four-week rate and a discounted four-week rate under annual contract — not a printed event multiplier. The practical winter premium is availability: escalator digitals, bag-claim networks, and large T4 banners sell first when snowbirds and Open week overlap. Fifty-two-week contracts protect period cost through the peak; single winter periods pay the open rate and take what is left.

What this page will not publishUnit-level rates, loop-position premiums, and week-specific quotes.

Unit-level rates, loop-position premiums, and week-specific quotes. Those numbers move with availability and with the period. What you can plan against: four-week buying unit; $3,000–$80,000 for a single placement; $15,000–$50,000 for a two- or three-unit package; north of $100,000 for a domination. Specific units and periods come back as a quote.

Ready to plan?

Start your PHX plan.
Send the brief.

Tell us who you need to reach, where, and when. We come back with current availability at every airport in the plan and a recommended mix.

Airports, start date and duration, campaign goal, budget range, and anything else you can share. A few lines is plenty.

We’ll follow up to learn who you need to reach and when, then come back with current availability and a recommended mix.

Placement

Where should your ads run
inside PHX?

In the terminal your audience flies, along the path they walk. Most Valley residents and winter visitors move through Terminal 4 with American or Southwest. Terminal 3 catches Delta, United, Alaska, Frontier, and the rest of the domestic mix. Baggage claim and the Terminal 4 escalators are the arrival spine; pre-security flight-info banners and gate-area backlits are the departure spine; the Sky Train catches anyone changing buildings or heading to rental cars and light rail.

Where ads run inside PHX
StepZone and unitsWhat the passenger is doingPriority
Off the planeGate-area backlit spectaculars in Terminal 4; concourse digital in T3/T4Walking from the jetbridge, phone out, still airsideMedium for arrivals; also reaches departing dwell at the gate
Toward baggage claimTerminal 4 escalator digital and escalator banners; Terminal 3 atrium digital wall; floor decals at claim escalatorsDescending to claim, scanning for bags and ridesHighest for visitor and destination brands
Baggage claim dwellBag-claim digital network (42 screens); overhead claim banners; carousel wraps; wall wraps at claimWaiting 20–40 minutes for bags (per kit); deciding ground transportHighest for arrival-moment services; strong for hospitality and healthcare
Ground transport, Sky Train, curbSky Train station signs and wraps; directory digital in central T4Moving to rideshare, rental car, light rail, or pickupHigh; last read before the city
Departure sidePre-security flight-info banners; directory digital; concourse overhead banners; gate backlits; vehicle and custom display padsCheck-in, coffee, security line, gate waitHigh for resident, recruiting, university, and financial brands — the weekly flyer lives here
Terminal 4Terminal 4.

Terminal 4. Arrivals descend to baggage claim, then to rideshare, ground transport, or the Sky Train — escalator digital and large banners sit on that path; bag-claim digital and overhead banners cover the wait. Departures move through ticketing and the retail heart (flight-info banners), then to security and concourse backlits near the gates. American and Southwest concentration means a T4-only plan still reaches most passengers.

Terminal 3Terminal 3.

Terminal 3. Essential when the brief names Delta, United, Alaska, or Frontier. The atrium escalator digital wall is the signature arrival unit; wraps and bag-claim units extend it. A second north concourse is under construction through 2027, so maps will shift.

Sky TrainSky Train.

Sky Train. Links both terminals to the rental car center, long-term parking, and light rail. Station signs and wraps reach passengers who might miss a single terminal's claim hall.

Direction follows the objectiveDirection follows the objective.

Direction follows the objective. Recruiting, employer brand, universities, and financial products lean departure-side, where Valley residents spend time every week. Destination, hospitality, and arrival-moment services lean arrival-side, especially Terminal 4 in winter. Healthcare often buys both. SEMICON West and sports overlays follow the carriers the audience flies, then mirror a standard arrival-path plan for show week.

Terminal 3 north concourse and Destination PHX 2050T3's second north concourse (construction from April 2025, expected 2027) will add shops, restaurants, and a lounge.

T3's second north concourse (construction from April 2025, expected 2027) will add shops, restaurants, and a lounge. Longer-range plans include a West Terminal on the former Terminals 1 and 2 site, with a potential opening around 2033 and American as primary carrier. Confirm unit locations against the current map at contract; T3 north concourse work runs into 2027.

Why PHX

Why do brands advertise at
Phoenix Sky Harbor (PHX)?

About 52 million passengers a year move through two terminals at Sky Harbor, most of them Valley residents, winter visitors, or leisure travelers flying to or from metro Phoenix. Brands that need the people who live and work here — and the people who keep coming back — buy the building continuously, then thicken the buy when sports and conventions pack the city.

PHX is both a hometown hub and an origin-and-destination airportPHX is both a hometown hub and an origin-and-destination airport.

PHX is both a hometown hub and an origin-and-destination airport. American is the largest carrier, with roughly 40% of traffic and a major hub operation out of Terminal 4. Southwest is the second-largest carrier and also sits in Terminal 4. That concentration matters: a Terminal 4 arrival-path buy reaches most of the building without buying every network in Terminal 3.

What makes the market worth an always-on flight is who lives on the…What makes the market worth an always-on flight is who lives on the other side of the curb.

What makes the market worth an always-on flight is who lives on the other side of the curb. Maricopa County alone is above 4.6 million residents. Semiconductor manufacturing (Intel, TSMC, and suppliers), Banner Health and the hospital systems, aerospace, finance, and Arizona State University sit inside that metro. They recruit, serve patients, open accounts, and enroll students year-round — and they leave through Sky Harbor.

The calendar thickens the same buildingThe calendar thickens the same building.

The calendar thickens the same building. Winter visitors fill the terminals from fall through spring — March 2026 was the busiest month in airport history. The WM Phoenix Open, Fiesta Bowl weekend, All-Star years, Fan Fusion, and SEMICON West's move to Phoenix add peaks on top of the resident base. A branding buy treats those peaks as weight, not as the reason to be in the market. Two terminals, T4 roughly three times T3, American and Southwest dominating T4, and a Sky Train tying both to rental cars and light rail: direction follows the audience; the period follows the season.

Audience

Who actually flies
through PHX?

About 51.6 million passengers in 2025, heavily concentrated in Terminal 4. American and Southwest together account for roughly three-quarters of the airport. International traffic is modest — about 2.8 million — but growing, with new Asia service in 2025. The useful audience for a branding buy is the resident workforce and the winter visitor, not a connecting crowd that never enters the city.

PHX terminals and airlines
Terminal2025 passengersAirlinesWhat it means for the buy
Terminal 4 (Barry M. Goldwater)About 36.7 millionAmerican, Southwest, British Airways, Aeromexico, Air France, WestJet, Volaris, Contour, China Airlines, STARLUX, others as publishedThe bulk of the airport. American hub traffic and Southwest's Phoenix base. Arrival-side and escalator units here reach most of the building. International long-haul currently concentrates here
Terminal 3 (John S. McCain III)About 12.1 millionDelta, United, Alaska, Frontier, JetBlue, Allegiant, Hawaiian, Sun Country, Breeze, Air Canada, Porter, and regional partnersThe domestic legacy and low-cost mix outside American and Southwest. Needed when the brief targets Delta or United flyers, or when a full-airport plan requires both buildings
International flowsAbout 2.8 millionRouted through the terminals above; federal inspection on arrivalInternational arrivals reach public advertising after inspection, at baggage claim and ground transportation. Gate and concourse units reach international departures more cleanly than arrivals
Business travelers in an airport terminal

Valley residents and the local workforce (year-round)

Semiconductor fabs and suppliers, Banner Health and the hospital systems, aerospace, finance, government, and logistics. They fly weekly and return through the same terminals. This is the audience for recruiting, healthcare, financial, and B2B presence. Departure-side weight reaches them with dwell; Terminal 4 reaches most of them because American and Southwest dominate local flying.

Leisure travelers in an airport terminal

Winter visitors and leisure travelers (October–April peak)

Snowbirds, golf travelers, spring-training fans, and leisure visitors who thicken the terminals through the cooler months. March 2026 set a monthly record at the airport. Arrival-side baggage claim and escalator units in Terminal 4 are the natural read. Consumer, hospitality, healthcare, and destination brands weight the buy here rather than chasing a single event week.

Conference travelers in an airport terminal

Business decision makers and convention inbound (calendar peaks)

SEMICON West's long-term move to the Phoenix Convention Center (March 30–April 1, 2027), Fan Fusion, and the sports calendar bring industry and fans in concentrated weeks. They fly the same carriers as everyone else. Treat these as overlays on the resident base, not as the spine of the buy.

Students and alumni in an airport terminal

Students and universities (semester calendar)

Arizona State University enrolls more than 200,000 students annually and is one of Arizona's largest employers. Grand Canyon University and out-of-state programs recruiting Valley students sit alongside it. Education brands EAM has placed in airports include Wharton, BYU, the University of Michigan, the University of Pittsburgh, and UT Dallas. The audience is the resident student and family. Weight August, January, and commencement on departure-side inventory.

International visitors remain a growing minority — about 2.8 million in 2025, with first nonstop Asia service noted by the airport that year plus Mexico, Canada, UK, and Europe service. Useful for inbound destination and financial brands, but not large enough to justify ignoring Terminal 4 domestic. Public bag claim and curb are the international-arrival read.

PHX served 51,618,649 passengers in 2025, down about 1.4% from the…PHX served 51,618,649 passengers in 2025, down about 1.4% from the 2024 record of 52,325,266.

PHX served 51,618,649 passengers in 2025, down about 1.4% from the 2024 record of 52,325,266. International passengers were about 2.8 million (~5%). The airport lists itself about 13th in North America and 39th worldwide. American carried about 20.9 million passengers in 2025 (~40.5%); Southwest about 17.2 million (~33%).

Terminals 3 and 4 are separate buildings linked by the PHX Sky Train…Terminals 3 and 4 are separate buildings linked by the PHX Sky Train (also rental cars, long-term parking, light…

Terminals 3 and 4 are separate buildings linked by the PHX Sky Train (also rental cars, long-term parking, light rail). Arrivals claim bags in their airline's terminal, then move to ground transport or the Sky Train. American-hub connections may never see the curb — treat them as a share of T4 traffic. What matters for advertisers is which terminal the audience uses, and whether the brief is always-on or winter-weighted.

Who advertises

What kinds of brands advertise at PHX,
and what are they trying to do?

Employers and universities recruiting the Valley workforce, healthcare and financial brands reaching residents, destination and hospitality greeting winter visitors, arrival-moment services at bag claim, semiconductor/B2B around SEMICON West, and consumer brands on the sports calendar. Always-on rows lead; event rows follow.

How brands use PHX
ObjectiveWho buys itWho it reaches at PHXWhat the buy usually looks like
Recruiting and employer brandSemiconductor fabs and suppliers, aerospace, hospitals, logistics, professional servicesValley residents departing and returning; candidates flying in for interviewsDeparture-side weight in Terminal 4; flight-info banners and directory digital; four-week periods year-round with winter thickening
Healthcare and specialty careBanner Health and regional systems, specialty clinics, medical tourismResidents and winter visitors deciding on careBag-claim digital and escalator units, always-on; arrival path for visitors, departure path for residents
Financial and wealthBanks, credit unions, wealth managers, fintechResidents with dwell on departure; snowbirds on arrivalMixed direction; Terminal 4 frequency; multi-period flights
Universities and executive educationASU-related programs, out-of-state universities recruiting Valley students, executive certificatesStudents, parents, alumni, working professionalsDeparture-side and directory units; August, January, and commencement weight. Education brands EAM has placed in airports include Wharton, BYU, the University of Michigan, the University of Pittsburgh, and UT Dallas
Account-based and B2B presenceEnterprise software, cybersecurity, industrial suppliers selling into the Valley's employer baseBusiness travelers on American and Southwest through Terminal 4Always-on Terminal 4 digital plus a SEMICON West period overlay
Semiconductor / SEMICON West inboundExhibitors, fabs, equipment suppliers, economic-development brandsIndustry arriving for show week and the broader semiconductor workforce year-roundFour-week period covering show dates; both terminals if the audience splits carriers
Destination and attractionsVisit Phoenix / Visit Arizona, resorts, golf, spring training, parksWinter visitors and leisure arrivalsArrival-side Terminal 4; escalator digital and bag claim; October–April weight
Arrival-moment servicesHotels, rideshare, rental cars, connectivity, ticket sellersEvery arrival deciding the next hourBag-claim digital, carousel wraps, escalator approaches; always-on
Luxury, retail, and launch momentsRetail, auto, premium consumer, product launchesDeparting residents and inbound visitors with dwellPre-security banners, vehicle/custom display, premium wraps; one or two periods for launches
Sports-week overlaySponsors and consumer brands around Open, Fiesta Bowl, Fan Fusion, All-StarFans and hospitality guests that weekShort weight on top of an existing always-on; do not build the annual plan from the overlay alone
International inboundAirlines, telecom, banks, destination brandsInternational arrivals after inspection; international departures at gatesPublic bag claim and curb for arrivals; concourse digital for departures
On the resident workforceOn the resident workforce.

On the resident workforce. Intel, TSMC, Banner Health, and ASU together make PHX a recruiting and healthcare market every week. Departure-side inventory is not a leftover; for these buyers it is the point.

On winter visitorsOn winter visitors.

On winter visitors. Snowbirds share the Terminal 4 arrival path for several months. A hospitality or healthcare brand that only buys Open week misses the winter periods that actually fill hotels and clinics.

On SEMICON WestOn SEMICON West.

On SEMICON West. The show's long-term Phoenix home turns a Valley industry into a calendar peak inside the airport those employees already use. Cover show week with a four-week period, and keep a lighter always-on for the workforce that stays.

For Southwest-region reach, LAS and SAN add leisure and coastal…For Southwest-region reach, LAS and SAN add leisure and coastal business traffic, and EAM buys them as one plan when…

For Southwest-region reach, LAS and SAN add leisure and coastal business traffic, and EAM buys them as one plan when a brief needs it. That is a scoping conversation, not something this page needs to argue.

How EAM works

How does EAM run
a PHX campaign?

One call, one plan, one contract. We follow up to learn who you need to reach and the objective, then come back with current availability and a recommended mix.

  1. Step 01

    Scope the week.

    Always-on versus a winter or SEMICON West period; Terminal 4, Terminal 3, or both; arrivals, departures, or both; one airport or part of a Southwest-region plan.

    You getThe period, the audience, and the direction

  2. Step 02

    Check avails and loop position.

    Which networks and static faces are open, how crowded the digital loops are, whether Terminal 3 concourse construction affects a unit, and whether category separation is possible.

    You getAvailability and loop position

  3. Step 03

    Quote the mix.

    Formats, share of voice, and a range, not a scraped rate card. After we know who you need to reach, we come back with current availability and a plan you can take inside.

    You getA quoted plan you can take inside

  4. Step 04

    Contract and traffic creative.

    Specs across every screen shape and wrap size in the buy, airport approval, files in business days before the flight.

    You getOne contract and one spec sheet

  5. Step 05

    Go live and close the loop.

    Confirm posting before the first arrival wave. Deliver proof of posting and play logs after the flight.

    You getProof of posting and play logs in one report

Why an independent agency

EAM Advertising is an independent airport and in-flight media agency, founded in 2015. We specialize in airport and in-flight media and nothing else, and we do not own media assets at PHX or any airport. That independence is why the recommendations hold up. We plan and buy across 125+ airports and 45+ airlines worldwide, which is the leverage and the current-availability knowledge a one-time PHX buyer does not have. Clients include Fortinet, Dynatrace, Rubrik, McGraw-Hill, and Wharton. When the strategy extends beyond Phoenix — a roadshow, a multi-city launch, an international push — the same relationship covers the other markets. See the airport advertising hub.

For agencies and consultants

Your client. Your plan.
We handle the airports.

Agencies and consultants bring EAM Advertising in as the airport specialist behind a client’s plan. The client relationship stays with you. We plan, buy, and report under NDA, and can work white-label.

Get our media kit
  • Your client stays yours.We work behind your team, not around it.
  • White-label and NDA.Plans and reporting can go out under your name.
  • One contract, one invoice.Every airport and media owner in the plan, under one set of terms.
  • Numbers before the client commits.Current availability and planning ranges at the proposal stage.

Measurement

How do you measure
a PHX campaign?

Proof of posting and digital play logs are factual. Delivered impressions are modeled. Brand lift is the only method that speaks to effect, and it has to be fielded before the flight. Direct pipeline attribution is not reliably available. An always-on audience in a defined metro allows a geo-targeted survey panel that a pure event-week market cannot match as cleanly.

What can and can’t be measured
MeasureWhat It Actually Tells YouWhen to Set It UpConfidence
Proof of postingPhotographic confirmation that every unit ran, in the right place, for the full period.Written into the contract before signingHigh — factual
Delivered impressionsModeled audience delivery based on airport traffic and unit position. An estimate built from traffic data, not a count of people who looked.Requested at proposal stageModerate — modeled
Digital play logsActual spot counts and share of voice on digital networks. The check on whether the loop crowding you planned against actually materialized.Requested at contractingHigh — logged
Brand lift studySurvey-based awareness or perception change against a control. The only method that measures effect rather than exposure.Fielded pre-flight for a baselineModerate — needs budget and lead time
Direct attribution to pipelineNot reliably available. Airport media has no click, and the same brands run other touchpoints at the same time.Low — treat claims here with skepticism
Ask for play logs on every digital network at contracting — the kit…Ask for play logs on every digital network at contracting — the kit does not publish a loop floor, so the log is how…

Ask for play logs on every digital network at contracting — the kit does not publish a loop floor, so the log is how you learn share of voice delivered. Delivered impressions sized from airport traffic will overweight connecting passengers on American-hub concourse units; treat that delivery as an upper bound on local audience.

What a resident market makes possibleBecause so much of the PHX audience lives in Maricopa County and returns through the same terminals, a geo-fenced…

Because so much of the PHX audience lives in Maricopa County and returns through the same terminals, a geo-fenced brand-lift panel is more meaningful here than in a pure convention market. Winter-visitor flights are messier to panel and lean harder on proof of posting, play logs, and modeled delivery. Decide which audience you are buying before you decide what to measure.

The honest framing for anyone defending this spend internally: proof…The honest framing for anyone defending this spend internally: proof of posting and play logs prove the campaign ran…

The honest framing for anyone defending this spend internally: proof of posting and play logs prove the campaign ran as bought, delivered impressions size the audience, and a lift study is the only line that speaks to effect. A vendor promising attributed pipeline from airport media is overselling. EAM contracts proof of posting and delivery reporting on every campaign as standard and will tell you plainly when a proposed measurement approach won't produce a number worth presenting.

Questions

Frequently asked
questions about PHX

How much does it cost to advertise at Phoenix airport (PHX)?

A single unit or network runs $3,000 to $80,000 per four-week period, depending on format and location. A two- or three-unit package runs $15,000 to $50,000 per period. A domination or multi-network takeover runs north of $100,000 per period. Production and installation are extra. Those are planning ranges; specific units and periods are quoted against current availability.

How is PHX airport advertising sold?

In four-week periods. The media specifications also publish a lower four-week rate under a 52-week contract. Digital networks, wraps, banners, backlits, carousels, custom displays, and sponsorships all sit on that buying unit. Broadcast hours, loop length, and share of voice for digital are confirmed at quote time because they are not printed as a stable loop floor in the kit.

Which terminal should I advertise in at PHX?

Terminal 4 for most Valley residents, Southwest and American flyers, and winter visitors — it carries about 70% of passengers. Terminal 3 when the audience flies Delta, United, Alaska, Frontier, or the other T3 carriers. A full-airport plan uses both plus Sky Train inventory for passengers moving between buildings and to rental cars. Confirm airline assignments against the current airport map at contract.

Can I reach international arrivals at PHX?

Yes, on the public side after federal inspection — bag claim, escalators to ground transport, and the curb. Gate and concourse units reach international departures more directly. International volume is about 2.8 million a year, so most branding plans still center Terminal 4 domestic and add international-capable units when the brief names that audience.

How far in advance should I book PHX for winter or SEMICON West?

Winter and major sports weekends: hold three to five months out. SEMICON West and similar peaks: three to four months. Summer always-on starts are often workable inside two months. Scope annual contracts that cover winter before the peak sells.

Is PHX good for B2B advertising?

Yes, as an always-on market against the Valley's employer base — semiconductors, aerospace, healthcare administration, finance — with SEMICON West as the peak that concentrates the industry. It is not a fifteen-week events calendar. Show-only briefs buy the four-week period that contains the show; workforce briefs buy periods through the year.

Do destination and hospitality brands dominate the winter loops?

They are active from fall through spring on arrival-side Terminal 4, alongside healthcare and consumer brands. Recruiting and financial brands usually find more room on departure-side units and in summer, or share the arrival path with a non-competing message.

Do universities advertise at PHX?

Yes — out-of-state recruiting, executive programs, and alumni campaigns. ASU's scale makes the metro a recruiting market every semester. Education brands EAM has placed in airports include Wharton, BYU, the University of Michigan, the University of Pittsburgh, and UT Dallas. Weight late August, mid-January, and May.

When is creative due for a PHX flight?

Digital creative is due 14–18 business days before start; static creative 21–28 days before start. Expect multiple specs in a mixed buy: wide escalator digitals, portrait bag-claim screens, large fabric banners, and custom wrap templates. All creative is subject to airport authority approval before it posts.

Can I get category exclusivity at PHX?

Ask at quote time; separation, when available, is usually category- and zone-specific rather than airport-wide.

What does EAM handle on a PHX campaign?

Everything after the objective. We check what's open for the week, which loops are crowded and which units will sell out, and where on the arrival path your audience actually walks. We recommend the mix, secure the units, traffic the creative through airport approval, confirm posting on day one, and deliver proof of posting and play logs after. If PHX is one market in a larger plan, the same relationship covers the others.

Independent airport advertising media agency. Est. 2015.

One airport or twelve.
Start with the media kit.

Send your work email for the media kit: formats, planning ranges, and how EAM works. We’ll follow up to learn who you need to reach and when, then come back with current availability and a recommended mix.

We’ll follow up to learn who you need to reach and when, then come back with current availability and a recommended mix.

Schedule a callSend a briefCall 800-936-1041

Independent since 2015 · 125+ airports · 40+ media vendors

Sources

Sources and
methodology

  1. Passenger totals: City of Phoenix Aviation Department / skyharbor.com Airport Statistics — 51,618,649 passengers in 2025; 2024 record 52,325,266. skyharbor.com Airport Statistics
  2. Terminal traffic: skyharbor.com Facts & Numbers — Terminal 4 about 36.7 million and Terminal 3 about 12.1 million in 2025; international traffic about 2.8 million; March 2026 cited as the busiest month in airport history. Facts & Numbers
  3. Airline terminal assignments: skyharbor.com Passenger Airlines directory — Terminal 4 for American and Southwest; Terminal 3 for Delta, United, Alaska, Frontier, and most other domestics. Passenger Airlines
  4. Construction: Terminal 3 north concourse work into 2027; a West Terminal on the former Terminals 1 and 2 site, potential opening around 2033, American as primary carrier. Airport media kit PDF and Destination PHX 2050 release
  5. Events dated on this page: WM Phoenix Open February 8–14, 2027 (wmphoenixopen.com); Fiesta Bowl / CFP Quarterfinal December 30, 2026 (fiestasportsfoundation.org); Phoenix Fan Fusion June 4–6, 2027 (phoenixfanfusion.com); SEMICON West March 30–April 1, 2027 at Phoenix Convention Center (SEMI / City of Phoenix announcements).
  6. Pricing ranges and booking windows: EAM Advertising planning and buying data, 2015–2026. Creative deadlines follow EAM’s hub standard: digital creative 14–18 business days before start; static creative 21–28 days before start. Competitive separation may be possible, but it isn’t guaranteed; ask when booking and write it into the contract.

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