Detroit DTW Airport showcases Dioramas, Spectaculars and Tension Fabric Display in the baggage area.
This impactful network is specifically targeted to deliver advertisers an elusive audience of airport travelers: C-Suite executives, business decision-makers., and affluent frequent flyers. Reach the most exclusive business and luxury leisure travelers where no one else can. Executive Club Lounges represent an exclusive opportunity for delivering tailored marketing messages to a valuable and premium travelers.
The Digital Network, which is comprised of fully-digital, high definition double-sided 70” LCD screens. Each unit is situated in head-on positions in order to guarantee that this premium advertising medium is seen by all arriving and departing passengers throughout DTW.
Digital Spectaculars are intentionally located in the most densely populated areas of Detroit DTW Airport.
Sleek, bright and sized right, these beautiful signs showcase your brand to millions every month. Located on walls, in concourses, arrival and public areas, and at key intersections of the airport, these large format signs bring your message to life.
A large-scale variation of a classic advertising format, backlit Spectaculars deliver great passenger reach and impact. Mini-Spectaculars are strategically placed in main DTW Airport arteries to catch traveler's eyes while they navigate to concourses and arrival areas.
Since all passengers must go through security check points, these messages cannot be avoided and therefore guarantee 100% departing passenger visibility. Brand recognition and recall are much more likely when advertising serves a practical purpose and is helpful to passengers.
Reach your target audience in a big way with Spectaculars! Your message gets noticed as passengers walk to baggage claim, restaurants, shopping or their gate. Spectaculars are also located in great targeted locations like the Rental Car Facility and the Taxi line at Detroit Airport.
Wall and window wraps deliver big impact to travelers and are strategically located in high traffic locations. They provide a “can’t miss” message for advertisers. Both large and small, wraps are a great option to show-off your brand or offer.
Airport advertising is the only medium forecast to double its audience within the next 20 years.
The airport arena creates a positive pre-disposition toward brand communications.
Passengers believe advertising belongs within an airport.
Advertising in airports bestows a brand with international status, prestige and power.
Passengers express a desire for greater engagement with airport advertising.
Airport advertising is the only medium able to deliver a powerful and memorable universal brand experience across the globe.
Delta and AeroMexico are working together to offer new nonstop flights from Detroit Metro Airport to Leon Airport in Mexico. The main motive behind the flights is GM. With both Detroit and the Leon area of Mexico hosting GM headquarters, it makes sense for the airlines to make this route a priority. However, it also increases the value of advertising in Detroit Metro Airport, with highly targeted ads.
While the new flights will be relatively small, using an Embraer 190 plane with just 99 seats, the flights are expected to be quite popular. The influx of travelers headed specifically to Mexico means there will be new opportunities for DTW advertising, especially with a focus on those involved in the auto industry.
Nonstop flights make it easier for commuters and until now, anyone heading to the GM headquarters in Mexico had to take more circuitous route. According to Wendy Sutton of the Wayne County Airport Authority, “the strong auto ties between Detroit and interior Mexico have made it a priority to find new ways to make the journey easier.”
The new nonstop flights will run once a day on Monday, Wednesday, and Friday, leaving Mexico in the morning and leaving Detroit Metro airport in the afternoon. The influx of travelers will help increase economic growth in both areas.