Johannesburg (JNB) Airport Advertising

Johannesburg JNB Airport Advertising

Due to its long name, Johannesburg O.R. Tambo International Airport is often referred to as just ORTIA. It was named after President Oliver R. Tambo of the African National Congress and serves as the main airport for South Africa. Located in Kempton Park, just 20 minutes outside of Johannesburg, JNB is accessible via two different freeways.

Johannesburg O.R. Tambo International Airport features three on-site hotels for tired travelers, as well as two very long runways and three passenger terminals, a central one and domestic and international terminals, as well. Around 19 million passengers move through Johannesburg O.R. Tambo International Airport each year, headed to destinations around the globe. The airport serves as a main hub for South African Airways, but welcomes airlines from around the world.

JNB airport advertising is easily available in both digital and static format. For many, the traditional static posters, wall displays and wall wraps are the best options, while other brands prefer to go with the ads on WiFi connections and website ads in digital format. Both types of Johannesburg O.R. Tambo International Airport advertising can be quite effective and will be seen by millions each year.

Johannesburg JNB Airport Travelers Profile

2015 total passengers: 20,375,626
Avg. monthly passengers: 1,697,969

Sources: Airports Council Informational

Who Advertises in Airports?


  • Accenture
  • Adidas
  • Advil
  • American Airlines
  • American Express
  • Apple
  • Arizona State University
  • Audi
  • Austrian Airlines
  • Bacardi
  • Bank of America
  • Barracuda Networks
  • Bethany College
  • Blackberry
  • Bose
  • CNN
  • Coach
  • Credit Suisse
  • Cylance
  • Diageo
  • Expedia
  • Fly Smart
  • Focus Feature
  • Ford
  • FX Networks
  • GE
  • Google
  • Hotels.com
  • HSBC
  • IBM
  • Identity Guard
  • Infor
  • InsideSales
  • Intel
  • JetBlue
  • L'Oreal
  • Lifelock
  • Lincoln
  • Lyft
  • Marriott
  • Mastercard
  • Mini
  • Motel6
  • National
  • Nationwide
  • Nike
  • Oracle
  • Pepperdine University
  • Pimco
  • Rackspace
  • RBS
  • Red Bull
  • Reebok
  • Rolex
  • Salesforce
  • Samsung
  • SAP
  • SeaWorld
  • SentinelOne
  • Showtime
  • SiemensS
  • Sky
  • Southwest Airlines
  • Sprint
  • Subaru
  • T-Mobile
  • TAG
  • The WJ
  • Thomson Reuters
  • Toyota
  • Tumi
  • U.S. Bank
  • Uber
  • UCLA
  • Undertone
  • United Airlines
  • Universal Pictures
  • UrgentRX
  • USC
  • Verizon
  • Visa
  • Visit Las Vegas
  • Warner Brothers
  • Wells Fargo
  • Western Union
  • Zappos
  • ZOHO CRMBMW
  • Zurich

Airport WiFi Sponsorship

Johannesburg Airport WiFi Sponsorship Advertising

Capture 100% share of voice and guaranteed engagement! Johannesburg JNB Airport sponsorship campaigns offer several screens of exclusive, high-impact interactions for your brand.

  • Devices: Mobile, Tablet and Laptop (Android and iOS)
  • Pricing Model: CPE, CPI and CPM
  • Formats: App Download, Display, Video, Click-To-Visit, Email Collection, Poll Question, E-commerce Showcase, Social, Save The Date and Text Match.
  • Production Estimate: $0
  • Advertisers: Amazon, Rackspace, TransferWise, Marriott, and more.

Baggage Claim Area

Johannesburg Airport Baggage Claim Area Advertising

Johannesburg JNB Airport showcases Dioramas, Spectaculars and Tension Fabric Display in the baggage area.

  • Type: Static and Digital
  • Size: Varies
  • Share of Voice: 100%
  • Format: Static
  • Production Estimate: $300-$1,500
  • Advertisers: Prudential, Verizon, TheParking Spot, Oracle, and many more.

Overhead Banner

Johannesburg Airport Overhead Banner Advertising

Capture 100% share of voice and guaranteed engagement! Johannesburg Airport offers multiple locations with high-impact overhead banner advertising displays.

  • Type: Tension Fabric Displays
  • Size: Varies
  • Share of Voice: 100%
  • Production Estimate: $1,000 - $3,500
  • Advertisers: GMC, Lincoln, Universal Pictures, Zoho CRM, and more.

The Business Network & Club Lounges

Johannesburg Airport Business Network Club Lounges

This impactful network is specifically targeted to deliver advertisers an elusive audience of airport travelers: C-Suite executives, business decision-makers., and affluent frequent flyers. Reach the most exclusive business and luxury leisure travelers where no one else can. Executive Club Lounges represent an exclusive opportunity for delivering tailored marketing messages to a valuable and premium travelers.

  • Type: Vertical, Digital, Exhibit, Banners and Product Placements.
  • Size: Varies
  • Share of Voice: 100% on Static. :10 Seconds out of :60 seconds loop
  • Format: Static and full motion.
  • Advertisers: Sony, Bose, Grey Goose, Jaguar, Lexus, and many more.

Digital Screen Network

Johannesburg Airport Digital Screen Network Advertising

The Digital Network, which is comprised of fully-digital, high definition double-sided 70” LCD screens. Each unit is situated in head-on positions in order to guarantee that this premium advertising medium is seen by all arriving and departing passengers throughout JNB.

  • Type: Digital LCD Screens
  • Size: 40“, 48”, 50” and 70”
  • Share of Voice: :10 Seconds out of :60 seconds loop
  • Format: Static and full motion
  • Production Estimate: $0
  • Advertisers: Nissan, Verizon, Visit Las Vegas, IBM, and many more.

Digital Spectacular

Johannesburg Airport Digital Spectacular Advertising

Digital Spectaculars are intentionally located in the most densely populated areas of Johannesburg JNB Airport.

  • Type: Large Format Digital LCD Screens
  • Size: Varies
  • Share of Voice: :10 Seconds out of :60 seconds loop
  • Format: Static and full motion
  • Production Estimate: $0
  • Advertisers: Accenture, Microsoft, SanDisk, Intel, Oracle, and many more.

Diorama

Johannesburg Airport Dioramas Advertising

Sleek, bright and sized right, these beautiful signs showcase your brand to millions every month. Located on walls, in concourses, arrival and public areas, and at key intersections of the airport, these large format signs bring your message to life.

  • Type: Static
  • Target: Baggage, Concourse, Terminal Connectors, and Ticketing.
  • Share of Voice: 100%
  • Production Estimate: $300-$600
  • Advertisers: University of Texas, Samsung, Enterprise, Expedia, and more.

Mini-Spectacular

Johannesburg Airport Mini-Spectacular Advertising

A large-scale variation of a classic advertising format, backlit Spectaculars deliver great passenger reach and impact. Mini-Spectaculars are strategically placed in main JNB Airport arteries to catch traveler's eyes while they navigate to concourses and arrival areas.

  • Type: Static
  • Target: Baggage, Concourse, Terminal Connectors, and Ticketing.
  • Formats: 5'h x 20'w, 4'h x 10'w, 7'h x 11'w, 5'h x 15'w, and 6'h x 6'w
  • Share of Voice: 100%
  • Production Estimate: $400-$700
  • Advertisers: Dell, CA Technologies, Oracle and more.

Security Tray Bin

Johannesburg Airport TSA Security Tray Bins

Since all passengers must go through security check points, these messages cannot be avoided and therefore guarantee 100% departing passenger visibility. Brand recognition and recall are much more likely when advertising serves a practical purpose and is helpful to passengers.

  • Type: TSA Security Line Media
  • Size: Fixed
  • Share of Voice: 100%
  • Target by: Airport and Terminal
  • Format: Static
  • Advertisers: Arizona State University, Honda, Reebok, Zappos and more.

Spectacular

Johannesburg Airport Spectaculars

Reach your target audience in a big way with Spectaculars! Your message gets noticed as passengers walk to baggage claim, restaurants, shopping or their gate. Spectaculars are also located in great targeted locations like the Rental Car Facility and the Taxi line at Johannesburg Airport.

  • Type: Static
  • Target: Baggage, Concourse, Terminal Connectors, and Ticketing.
  • Formats: 5'h x 20'w, 4'h x 10'w, 7'h x 11'w, 5'h x 15'w, and 6'h x 6'w
  • Share of Voice: 100%
  • Production Estimate: $500 - $1,200
  • Advertisers: Dell, CA Technologies, Oracle and more.

Wall Wrap

Johannesburg Airport Wall Wrap Advertising

Wall and window wraps deliver big impact to travelers and are strategically located in high traffic locations. They provide a “can’t miss” message for advertisers. Both large and small, wraps are a great option to show-off your brand or offer.

  • Type: Wall Wrap Statics
  • Size: Varies
  • Share of Voice: 100%
  • Production Estimate: $1,000 - $5,000
  • Advertisers: Mail Chimp, HSBC, Sophos, Infor, Undertone, and more.

Did You Know?

Airport advertising is the only medium forecast to double its audience within the next 20 years.

The airport arena creates a positive pre-disposition toward brand communications.

Passengers believe advertising belongs within an airport.

Advertising in airports bestows a brand with international status, prestige and power.

Passengers express a desire for greater engagement with airport advertising.

Airport advertising is the only medium able to deliver a powerful and memorable universal brand experience across the globe.

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