DXB Advertising Media
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25+ Airport Media Formats
Dubai (DXB) Airport Advertising
Considered to be the Favorite Airport for Layovers by Conde Nast Traveller Awards and Airport of the Year by Air Transport News, Dubai International Airport is a popular place to fly in or out of. It has also been awarded Best Airport in the Middle East, Best Customer Service and multiple other awards. It’s also the fastest growing airport anywhere in the world. Located just 4 kilometers outside of Dubai, DXB is a massive airport serving the Al Garhoud and Dubai areas.
Dubai International Airport features three terminals, two long runways, and an on-site hotel. It can be reached from Dubai via road or metro, so it’s quite simple to get there. The airport also offers Snooze-Cubes, which are soundproof spaces for sleep and rest within the airport. While the current capacity of the airport is 77 million people annually, it will soon be able to manage 90 million, thanks to ongoing expansions.
This elegant and luxurious airport is designed to be comfortable and pleasant for passengers, putting them in the mood to be sold to. Dubai International Airport advertising maximizes this effect through the use of both digital and static advertising formats. Brands may opt for either on, choosing WiFi ads, wall displays, printed poster ads and more. DXB airport advertising has plenty to offer brands.
Dubai DXB Airport Travelers Profile
| 2015 total passengers: | 78,475,336 |
| Avg. monthly passengers: | 6,539,611 |
Sources: Airports Council Informational
Airport WiFi Sponsorship
Capture 100% share of voice and guaranteed engagement! Dubai DXB Airport sponsorship campaigns offer several screens of exclusive, high-impact interactions for your brand.
- Devices: Mobile, Tablet and Laptop (Android and iOS)
- Pricing Model: CPE, CPI and CPM
- Formats: App Download, Display, Video, Click-To-Visit, Email Collection, Poll Question, E-commerce Showcase, Social, Save The Date and Text Match.
- Production Estimate: $0
- Advertisers: Amazon, Rackspace, TransferWise, Marriott, and more.
Baggage Claim Area
Dubai DXB Airport showcases Dioramas, Spectaculars and Tension Fabric Display in the baggage area.
- Type: Static and Digital
- Size: Varies
- Share of Voice: 100%
- Format: Static
- Production Estimate: $300-$1,500
- Advertisers: Prudential, Verizon, TheParking Spot, Oracle, and many more.
Overhead Banner
Capture 100% share of voice and guaranteed engagement! Dubai Airport offers multiple locations with high-impact overhead banner advertising displays.
- Type: Tension Fabric Displays
- Size: Varies
- Share of Voice: 100%
- Production Estimate: $1,000 - $3,500
- Advertisers: GMC, Lincoln, Universal Pictures, Zoho CRM, and more.
The Business Network & Club Lounges
This impactful network is specifically targeted to deliver advertisers an elusive audience of airport travelers: C-Suite executives, business decision-makers., and affluent frequent flyers. Reach the most exclusive business and luxury leisure travelers where no one else can. Executive Club Lounges represent an exclusive opportunity for delivering tailored marketing messages to a valuable and premium travelers.
- Type: Vertical, Digital, Exhibit, Banners and Product Placements.
- Size: Varies
- Share of Voice: 100% on Static. :10 Seconds out of :60 seconds loop
- Format: Static and full motion.
- Advertisers: Sony, Bose, Grey Goose, Jaguar, Lexus, and many more.
Digital Screen Network
The Digital Network, which is comprised of fully-digital, high definition double-sided 70” LCD screens. Each unit is situated in head-on positions in order to guarantee that this premium advertising medium is seen by all arriving and departing passengers throughout DXB.
- Type: Digital LCD Screens
- Size: 40“, 48”, 50” and 70”
- Share of Voice: :10 Seconds out of :60 seconds loop
- Format: Static and full motion
- Production Estimate: $0
- Advertisers: Nissan, Verizon, Visit Las Vegas, IBM, and many more.
Digital Spectacular
Digital Spectaculars are intentionally located in the most densely populated areas of Dubai DXB Airport.
- Type: Large Format Digital LCD Screens
- Size: Varies
- Share of Voice: :10 Seconds out of :60 seconds loop
- Format: Static and full motion
- Production Estimate: $0
- Advertisers: Accenture, Microsoft, SanDisk, Intel, Oracle, and many more.
Diorama
Sleek, bright and sized right, these beautiful signs showcase your brand to millions every month. Located on walls, in concourses, arrival and public areas, and at key intersections of the airport, these large format signs bring your message to life.
- Type: Static
- Target: Baggage, Concourse, Terminal Connectors, and Ticketing.
- Share of Voice: 100%
- Production Estimate: $300-$600
- Advertisers: University of Texas, Samsung, Enterprise, Expedia, and more.
Mini-Spectacular
A large-scale variation of a classic advertising format, backlit Spectaculars deliver great passenger reach and impact. Mini-Spectaculars are strategically placed in main DXB Airport arteries to catch traveler's eyes while they navigate to concourses and arrival areas.
- Type: Static
- Target: Baggage, Concourse, Terminal Connectors, and Ticketing.
- Formats: 5'h x 20'w, 4'h x 10'w, 7'h x 11'w, 5'h x 15'w, and 6'h x 6'w
- Share of Voice: 100%
- Production Estimate: $400-$700
- Advertisers: Dell, CA Technologies, Oracle and more.
Security Tray Bin
Since all passengers must go through security check points, these messages cannot be avoided and therefore guarantee 100% departing passenger visibility. Brand recognition and recall are much more likely when advertising serves a practical purpose and is helpful to passengers.
- Type: TSA Security Line Media
- Size: Fixed
- Share of Voice: 100%
- Target by: Airport and Terminal
- Format: Static
- Advertisers: Arizona State University, Honda, Reebok, Zappos and more.
Spectacular
Reach your target audience in a big way with Spectaculars! Your message gets noticed as passengers walk to baggage claim, restaurants, shopping or their gate. Spectaculars are also located in great targeted locations like the Rental Car Facility and the Taxi line at Dubai Airport.
- Type: Static
- Target: Baggage, Concourse, Terminal Connectors, and Ticketing.
- Formats: 5'h x 20'w, 4'h x 10'w, 7'h x 11'w, 5'h x 15'w, and 6'h x 6'w
- Share of Voice: 100%
- Production Estimate: $500 - $1,200
- Advertisers: Dell, CA Technologies, Oracle and more.
Wall Wrap
Wall and window wraps deliver big impact to travelers and are strategically located in high traffic locations. They provide a “can’t miss” message for advertisers. Both large and small, wraps are a great option to show-off your brand or offer.
- Type: Wall Wrap Statics
- Size: Varies
- Share of Voice: 100%
- Production Estimate: $1,000 - $5,000
- Advertisers: Mail Chimp, HSBC, Sophos, Infor, Undertone, and more.
Did You Know?
Airport advertising is the only medium forecast to double its audience within the next 20 years.
The airport arena creates a positive pre-disposition toward brand communications.
Passengers believe advertising belongs within an airport.
Advertising in airports bestows a brand with international status, prestige and power.
Passengers express a desire for greater engagement with airport advertising.
Airport advertising is the only medium able to deliver a powerful and memorable universal brand experience across the globe.
Dubai Offers International Day of Happiness Taxi Rides
Posted: April 5, 2018
Holidays are a great way to promote your business and Dubai’s Roads and Transport Authority decided to take advantage of the method. On International Happiness Day, March 20th, the organization offered several freebies for tourists and locals alike, including free city tours on a Happiness Bus, commuter gifts on public transport, and free taxi rides for 100 random passengers at the Dubai International Airport. Advertising like this takes some planning, but it is highly effective, as the experiment in Dubai showed.
DXB advertising campaigns like the Happiness Day one show the world just what is possible for companies when they think outside the box. While regular airport advertising can be quite effective, unique opportunities like the free taxi rides really catch people’s attention. Campaigns like this can also take your marketing viral, as people start to talk about it and share.
Dubai International Airport Draws Attention with Huge Gingerbread Burj Khalifa
Posted: December 20, 2017
If you’re traveling through the Dubai International Airport this holiday season, you’ll have a chance to check out the massive reproduction of the Burj Khalifa . . . in gingerbread. Created by the Address Dubai Marina, the 14 meter gingerbread structure is smack dab in the middle of Concourse B, in Terminal 3. It’s a whole new idea in airport advertising, go big or go home.
Airport adverting involves making an impact and that has certainly been the case with the gingerbread Burj Khalifa. Everyone is talking about the display and behind it all, the marina is standing tall and getting noticed. To create the impressive display, 30,000 cookie panels were baked from 180 kg of flour and 23 kg of ginger powder. It’s entirely edible, held together by more than 1,600 kg of icing sugar and 216 liters of honey. Lights, gifts and cute little gingerbread chalets surround the giant gingerbread building, making it even more festive.
When it comes to advertising in airports, the gingerbread structure is a great example of how thinking outside the box can garner more attention. Most advertisers wouldn’t attempt this type of marketing campaign, but going above and beyond the usual banners, wall wraps and digital displays can be a fun way to engage visitors. Not only did news agencies pick up the story, but the cookie structure has become a social media sensation.
As you plan out your airport advertising campaign, consider the unusual. Remember, standing out in a crowd can end up gaining you even more customers.
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