Airport advertising at Mexico City International Airport (MEX) Where Mexico Does Business.

44 million passengers a year, Aeroméxico’s hub, and the front door to Centro Banamex, the World Trade Center, and the Grand Prix. Get the MEX media kit for formats, planning ranges, and booking windows.

We’ll follow up with the kit and next steps for your campaign.

  • 125+Airports worldwide
  • 40+Media vendors
  • 44.6MMEX passengers in 2025

You’re in good company

  • Thomson Reuters
  • Invest in Canada
  • Dynatrace
  • Fortinet
  • Motorola
  • BYU

At a glance

Mexico City airport advertising
at a glance

Benito Juárez is Mexico’s busiest airport and the door the capital’s corporate base and the Banamex calendar share. Felipe Ángeles is a different airport and a different buy.

  1. 1

    AICM handled 44.6 million passengers in 2025, Mexico’s busiest airport: 27.1 million domestic and 17.5 million international, about 39%. Through August 2026 traffic is up 1.5%, led by international travel (up 3.9%), and in August the international count passed its 2019 level for the first time. Aeroméxico hubs in Terminal 2; Terminal 1 carries the low-cost carriers and most foreign airlines. Felipe Ángeles (AIFA), the second Mexico City airport, handled about 7.1 million in 2025 and is a separate buy.

  2. 2

    Two terminals, split by airline and about three kilometres apart. Terminal 2 is Aeroméxico’s hub, with Delta, LATAM, Copa, and Wingo. Terminal 1 carries Volaris, Viva, and most foreign airlines: United, American, Air Canada, Air France, KLM, Lufthansa, Iberia, British Airways, Emirates, Turkish, and Avianca. Connecting Aeroméxico passengers often stay airside in Terminal 2; immigration, international bag claim, and the curb reach people actually entering the capital. The airport’s renovation runs through 2027, so confirm unit locations and sightlines at contract.

  3. 3

    Business travel runs both directions. Reforma, Polanco, and Santa Fe fly out every week, and the executives, buyers, and partners who meet them fly in. Tourism and the metro employer base are the always-on audience. Banamex and World Trade Center weeks change who is in immigration and bag claim. They do not replace the resident base.

  4. 4

    The calendar ahead: Expo CIHAC October 14–16, Expo Beauty Show October 24–26, the Mexico City Grand Prix October 30–November 1 at a circuit about five kilometres from the terminals (the same weekend as Día de Muertos), and Plastimagen November 10–13, 2026; then ZONAMACO February 3–7, Intertraffic Mexico June 8–10, and Expo Seguridad in June 2027, with EXPOMED and ibtm Americas in August 2027.

  5. 5

    Planning ranges, in U.S. dollars: a single unit or network runs $6,500–$25,000 per month. A two- or three-unit package runs $15,000–$50,000 per month. Domination runs north of $55,000 per month. Print production and installation on static faces run about $50–$850. Those are planning ranges, not a rate card; media is planned in monthly periods.

  6. 6

    Digital spots are 10 seconds in a 2-minute loop, about one of twelve, about 8% share of voice if one advertiser holds that slot. Hold expiry, materials deadlines, and proof-of-posting terms are set at contract. Competitive separation may be possible, but it isn't guaranteed; ask when booking and write it into the contract. Creative needs airport authority approval. Rates exclude local VAT where it applies. EAM contracts in U.S. dollars.

  • 44.6MAICM passengers in 2025, Mexico’s busiest airportAICM Estadísticas 2025
  • 17.5MInternational passengers in 2025, about 39% of MEXAICM Estadísticas 2025
  • ~8%Share of voice per digital spot: 10 seconds in a 2-minute loop of twelveCurrent MEX media catalog

What you can run

What can you run
at MEX?

Sixteen placements across the two terminals: immigration screens, international bag-claim walls and circuits, arrivals walksides, the security filter, duty-free and lounge videowalls, the Terminal 1 bridge, and the Terminal 2 roadside screen. Every digital spot is 10 seconds in a 2-minute loop. The terminal your audience’s airline uses decides which units reach them.

Terminal 1 · Static

Pedestrian-bridge static set

T1 road-zone bridge toward gate 5

Type
Static, multi-face
Your spot
Full face
Best for
National and international vehicle and pedestrian flows; exit-side impact noted on the kit

Terminal 1 · Static

International bag-claim wall

T1 international bag claim

Type
Static
Your spot
Full face
Best for
Passengers entering claim

Terminal 1 · Digital

National–international bridge digital

T1 bridge between the national and international zones

Type
Digital
Your spot
10-second spot in a 2-minute loop
Best for
Vehicles and passengers moving between zones

Terminal 1 · Digital

International departure lounge videowalls

T1 gates 25–28 and 29–36

Type
Digital
Your spot
10-second spot in a 2-minute loop
Best for
Boarding dwell. Some faces also sit near the claim path

Terminal 1 · Digital

Duty-free videowall

T1 duty free, toward the last waiting areas

Type
Digital
Your spot
10-second spot in a 2-minute loop
Best for
Retail path before the final holdrooms

Terminal 1 · Digital

International bag-claim digital circuit

T1 claim areas 14–18, 20 screens

Type
Digital network
Your spot
10-second spot in a 2-minute loop
Best for
Luggage wait, high dwell

Terminal 2 · Static

International arrivals walkside

T2 international arrivals, toward immigration

Type
Static
Your spot
Full face
Best for
The pre-immigration walk

Terminal 2 · Static

Pre-gate and VIP-elevator walkside

T2 hallway to the last waiting areas

Type
Static
Your spot
Full face
Best for
Near the VIP-lounge elevator

Terminal 2 · Static

Outpatient and food-court walkside

T2 toward the international outpatient area, opposite the food court

Type
Static
Your spot
Full face
Best for
Shops and the outpatient path

Terminal 2 · Digital

Outdoor roadside screen

T2 main access road

Type
Digital, outdoor
Your spot
10-second spot in a 2-minute loop
Best for
Arrivals and Boulevard Puerto Aéreo

Terminal 2 · Digital

International outpatient and security-filter videowalls

T2 outpatient area and international filter

Type
Digital
Your spot
10-second spot in a 2-minute loop
Best for
The path into international security

Terminal 2 · Digital

Last-waiting and VIP videowall

T2 hall, last waiting, VIP area

Type
Digital
Your spot
10-second spot in a 2-minute loop
Best for
Domestic and international passengers circulate here

Terminal 2 · Digital

Large international departure lounge videowalls

T2 international departure lounge

Type
Digital
Your spot
10-second spot in a 2-minute loop
Best for
Gate-surrounded dwell, including connectors

Terminal 2 · Digital

Immigration-area screens

T2 immigration

Type
Digital
Your spot
10-second spot in a 2-minute loop
Best for
Queue dwell for people entering the city

Terminal 2 · Digital

International bag-claim Circuit C

T2 international bag claim

Type
Digital circuit
Your spot
10-second spot in a 2-minute loop
Best for
Luggage wait

Terminal 2 · Digital

International arrivals outpatient mega videowall

T2 outpatient clinic for international arrivals

Type
Digital
Your spot
10-second spot in a 2-minute loop
Best for
A domination-class face for waiting passengers
How the loop worksTen seconds in a two-minute loop is about one of twelve, roughly 8% share of voice.

Digital runs a 10-second spot in a 2-minute loop: twelve slots, so about 8% share of voice when one advertiser holds one slot. This page uses about 8%. Ask how many of the twelve are sold for your month. In a Banamex week the loop fills. The spot still plays on the same cycle, and it shares the screen with more competitors. Confirm the live count at quote.

Print is vinyl or lona, priced apartSeveral statics list print-and-install at about $50–$850.

Print on the catalog is vinyl or lona, with separate print-and-install lines on several statics, about $50–$850. Digital production is not separately priced on the face. Confirm at quote. File types called out on digitals include .MOV and .MP4 and, on several Terminal 2 units, .PSD or .AI.

AIFA is not this airportFelipe Ángeles has its own program. Do not mix the inventories.

The structural fact is the hub split plus the arrivals path. A plan that buys AIFA units is not a Benito Juárez plan.

Every airport format, with specs and lead times

The digital, static, experiential, and exterior units brands buy in airports. For MEX we plan specific units and dates against what is open at the time.

Examples

What does airport advertising
look like?

Airport advertising in practice, photographed across many airports. Availability at MEX varies by format.

Real brands. Real campaigns.

Which brands have run airport campaigns
with EAM Advertising?

Campaigns across several countries and media owners, each bought through one contract. Swipe or use the arrows for the markets, the scope, and the result.

“EAM made a nationwide airport campaign feel much easier to manage. The team was responsive, organized, and always on top of the details. They helped us make smart decisions with the budget, kept everything moving, and ultimately delivered exactly what we were looking for.”

Chief Marketing OfficerFortinet · nationwide airport campaign

These examples show past EAM campaigns—not a minimum campaign size, a forecast, or a guarantee of results. One-airport briefs are welcome, too.

Cost

What does Mexico City airport
advertising cost?

$6,500–$25,000 for a single unit or network per month. $15,000–$50,000 for a two- or three-unit package per month. North of $55,000 for domination per month. Digital spots are 10 seconds in a 2-minute loop, about 8% share of voice if one of twelve. Print-and-install on listed statics runs about $50–$850. Those are planning ranges from published catalog faces in U.S. dollars, not a rate card. Local VAT is excluded where it applies.

Priced in dollars, planned by the month until a quote says otherwiseThe catalog does not print month versus 28 days. Plan the month that covers the show until the quote confirms the period.

The current catalog lists faces in U.S. dollars without an explicit buying-period label. Plan against a monthly period until a quote confirms month versus 28-day versus four-week. For a Banamex brief, that usually means the period that covers show open plus the arrival days before it. For branding, contiguous periods on the same path.

What a budget buys at MEX

Planning ranges per month, in U.S. dollars, excluding local VAT where it applies. Pick the one closest to your brief and we’ll build the plan from it.

$6,500–$25,000

A single unit or network

What it is
One placement for a month: a lounge videowall, a bag-claim circuit, immigration screens, or a walkside static
For
A focused presence on the path your audience walks
Plan at this budget
$15,000–$50,000

A two- or three-unit package

What it is
Two or three placements for a month, in the terminal your audience’s airline uses
For
A Banamex or World Trade Center month, or always-on corporate branding
Plan at this budget
$55,000 and up

A domination

What it is
A month that owns a stretch of the airport, such as an international arrivals path with the mega videowall
For
A launch, a category statement, or a show you want to own
Plan at this budget

These are planning ranges, not packages or a rate card. Actual plans depend on the terminal, the period, and what is open when you book.

Contract realitiesHolds, cancellation, materials, and proof of posting are set at contract. Separation is not guaranteed.

Media is priced in U.S. dollars. The buying period is planned as a month until the quote confirms it. Hold expiry, cancellation, materials deadlines, and proof of posting are not on the kit face; they are set at contract. Competitive separation may be possible, but it isn't guaranteed; ask when booking and write it into the contract. Creative needs airport authority approval. Rates exclude local VAT where it applies. EAM contracts in U.S. dollars. Static faces print on vinyl or lona, with production and installation priced separately, about $50–$850 per face where the catalog lists it.

What this page will not publishUnit rates and week-specific quotes come back as a quote, not on this page.

Unit-level rates, loop-position premiums, and week-specific quotes. What you can plan against: a monthly planning period until confirmed; $6,500–$25,000 for a single placement; $15,000–$50,000 for a two- or three-unit package; north of $55,000 for a domination. Specific units and months come back as a quote.

Compare all 16 units in one tableTerminal, where, type, spot, best for
MEX placements on the current catalog
UnitTerminalWhere it sitsTypeYour spotBest for
Pedestrian-bridge static setTerminal 1T1 road-zone bridge toward gate 5Static, multi-faceFull faceNational and international vehicle and pedestrian flows; exit-side impact noted on the kit
International bag-claim wallTerminal 1T1 international bag claimStaticFull facePassengers entering claim
National–international bridge digitalTerminal 1T1 bridge between the national and international zonesDigital10-second spot in a 2-minute loopVehicles and passengers moving between zones
International departure lounge videowallsTerminal 1T1 gates 25–28 and 29–36Digital10-second spot in a 2-minute loopBoarding dwell. Some faces also sit near the claim path
Duty-free videowallTerminal 1T1 duty free, toward the last waiting areasDigital10-second spot in a 2-minute loopRetail path before the final holdrooms
International bag-claim digital circuitTerminal 1T1 claim areas 14–18, 20 screensDigital network10-second spot in a 2-minute loopLuggage wait, high dwell
International arrivals walksideTerminal 2T2 international arrivals, toward immigrationStaticFull faceThe pre-immigration walk
Pre-gate and VIP-elevator walksideTerminal 2T2 hallway to the last waiting areasStaticFull faceNear the VIP-lounge elevator
Outpatient and food-court walksideTerminal 2T2 toward the international outpatient area, opposite the food courtStaticFull faceShops and the outpatient path
Outdoor roadside screenTerminal 2T2 main access roadDigital, outdoor10-second spot in a 2-minute loopArrivals and Boulevard Puerto Aéreo
International outpatient and security-filter videowallsTerminal 2T2 outpatient area and international filterDigital10-second spot in a 2-minute loopThe path into international security
Last-waiting and VIP videowallTerminal 2T2 hall, last waiting, VIP areaDigital10-second spot in a 2-minute loopDomestic and international passengers circulate here
Large international departure lounge videowallsTerminal 2T2 international departure loungeDigital10-second spot in a 2-minute loopGate-surrounded dwell, including connectors
Immigration-area screensTerminal 2T2 immigrationDigital10-second spot in a 2-minute loopQueue dwell for people entering the city
International bag-claim Circuit CTerminal 2T2 international bag claimDigital circuit10-second spot in a 2-minute loopLuggage wait
International arrivals outpatient mega videowallTerminal 2T2 outpatient clinic for international arrivalsDigital10-second spot in a 2-minute loopA domination-class face for waiting passengers

Timing

When should you buy MEX,
and how far ahead?

For business-to-business buyers, the Centro Banamex and World Trade Center shows and the Grand Prix, when sponsors host clients and partners. For branding, every week: tourism and corporate travel do not wait for a show. Plastimagen, CIHAC, ZONAMACO, Expo Seguridad, EXPOMED, ibtm Americas, and the holidays: hold 4–6 months out.

Dates checked October 2026.

Mexico City weeks and what they mean for the buy
EventTimingWho arrivesWhat it means for the buy
Expo CIHACOctober 14–16, 2026, Centro BanamexConstruction and housing industry; 50,000-plus visitorsA large industrial inbound. Arrive early on claim and the Terminal 2 roadside screen
Expo Beauty ShowOctober 24–26, 2026, Centro BanamexBeauty and personal-care tradeConsumer-brand and trade mix. Lounge and claim frequency
Mexico City Grand Prix (F1)October 30–November 1, 2026, Autódromo Hermanos RodríguezAbout 400,000 across the weekend, including team partners and sponsors, many of them enterprise technology, financial, and automotive brands, and the executives and clients they hostA B2B hosting week and a luxury week at once. Arrivals Wednesday to Friday, departures Monday; the circuit is about five kilometres from the terminals
Día de MuertosOctober 31–November 2, 2026Domestic and international visitors for the parade and celebrationsThe same weekend as the Grand Prix; tourism and consumer weight on arrivals
CleanTec, InfoComm, and Cerveza MéxicoOctober 2026, World Trade CenterCleaning, pro AV, and beverage tradeA second campus in the same weeks as the Banamex beauty cluster
Plastimagen MéxicoNovember 10–13, 2026, Centro BanamexPlastics industry; about 28,000 professionalsA multi-day industrial show. Hold arrivals paths ahead of opening
Holiday and winter leisureLate November through early JanuaryTourism and year-end businessAlways-on consumer and corporate lift. No single show required
ZONAMACOFebruary 3–7, 2027, Centro BanamexArt-fair collectors, galleries, sponsorsCultural and luxury inbound. Immigration and claim first
Intertraffic MexicoJune 8–10, 2027, Centro BanamexMobility and traffic infrastructureAn industrial Banamex week
Expo Seguridad MéxicoJune 2027; 2026 ran June 2–4, Centro BanamexSecurity technology buyers, integrators, and distributors; the largest security show in Latin AmericaCyber and physical security brands
EXPOMED MéxicoAugust 2027; 2026 ran August 18–20, Centro BanamexMedical devices and hospital buyersHealthcare inbound
ibtm AmericasAugust 2027; 2026 ran August 19–20, Centro BanamexMeetings and incentivesMeetings-industry presence on the Banamex campus, overlapping EXPOMED
Always-on tourism and corporateYear-roundVisitors and the metro workforceThe baseline branding buy. Banamex weeks are weight
EAM's takeThe capital runs every week. A Banamex logo week is not the product.

The mistake at MEX is buying as if one finished sports window or a single Banamex week were the product. The capital’s visitor and corporate base runs every week. Banamex and World Trade Center dates change who is in immigration and bag claim. They do not decide whether the airport is worth buying. Weight arrivals for expo inbound. Keep a departure-side always-on layer for the resident employer and for tourism brands that do not care which hall is open. Do not conflate AIFA inventory with Benito Juárez.

How far ahead should you book?

Plastimagen, CIHAC, ZONAMACO, Expo Seguridad, EXPOMED, ibtm Americas, and Thanksgiving through New Year: hold 4–6 months out. Mid-tier Banamex and World Trade Center weeks and semester peaks: 8–12 weeks. Standard always-on periods: 4–8 weeks is usually enough. The catalog does not publish week-specific uplifts. Peak weeks sell international bag-claim circuits, immigration screens, and Terminal 2 arrivals walksides first.

Scarcity, not a printed multiplierClaim and immigration clear before the face rate changes.

Banamex open weeks and year-end leisure do not always raise the face rate. They clear the arrivals inventory buyers ask for first. Brands that wait for a show floor plan often find claim and immigration already held.

Booking windows at MEX
TierExamplesHold byWhat sells firstPricing character
PeakPlastimagen, CIHAC, ZONAMACO, Expo Seguridad, the EXPOMED and ibtm cluster, late November through early January4–6 monthsTerminal 1 and 2 international bag-claim circuits, immigration screens, Terminal 2 arrivals walkside, Terminal 2 outdoor screenSame catalog faces; scarcity on the arrivals path
High8–12 weeksLounge videowalls and claimAvailability-driven
StandardAlways-on tourism and corporate months away from major opens4–8 weeksA mix of lounge and claim, as openCatalog planning ranges

Ready to plan?

Start your MEX plan.
Send the brief.

Tell us who you need to reach, where, and when. We come back with current availability at every airport in the plan and a recommended mix.

Airports, start date and duration, campaign goal, budget range, and anything else you can share. A few lines is plenty.

We come back with current availability and a recommended mix.

Placement

Where should your ads run
inside MEX?

In the terminal your audience’s airline uses. Terminal 2 is Aeroméxico and SkyTeam. Terminal 1 is much of the foreign-flag mix plus domestic low-cost carriers. Immigration, international bag claim, arrivals walksides, and the curb reach people entering the city. Departure-lounge videowalls also reach connectors who never clear immigration.

The MEX arrival sequence
StepZone and unitsWhat the passenger is doingPriority
1. International arrival walkTerminal 2 arrivals walkside; Terminal 1 bridge and claim approachWalking toward immigration or claimHigh for expo and tourism inbound
2. Immigration queueTerminal 2 immigration screensWaiting to clearHighest dwell for foreign arrivals on the Aeroméxico side
3. Bag claimTerminal 1 wall and 20-screen circuit; Terminal 2 Circuit C; the outpatient mega videowallWaiting for bagsHighest for arrival-moment, hospitality, and show delegates
Departure and connectionLounge videowalls, security-filter screens, duty free, VIP walksidesResidents leaving, and Aeroméxico connectors who may never see claimHigh for employer brand and SkyTeam frequency. Not a substitute for claim if the brief is downtown
Two passenger plants, not one corridorA passenger does not treat Terminal 1 and Terminal 2 as interchangeable.

Domestic and international flows inside each terminal still pass duty free, the last waiting areas, VIP-lounge elevators, and bag claim. Connecting Aeroméxico passengers often stay airside in Terminal 2 lounges and gate holds. They see departure-lounge videowalls and may never see immigration or claim. The roadside screen on the Terminal 2 access road reaches arrivals traffic and Boulevard Puerto Aéreo.

Why this airport

Why do brands advertise at
Mexico City International (MEX)?

Because the capital’s tourism and corporate base, and the Centro Banamex and World Trade Center calendar, share one primary airport. About 44.6 million passengers a year move through Benito Juárez. Brands buy the resident and visitor base on departure and claim paths, and the expo inbound on immigration and international bag claim.

The busiest airport, and not the only oneAIFA opened. AICM is still the airport this page is about.

Mexico City International Airport, officially Benito Juárez, remains Mexico’s busiest airport. International traffic near 17.5 million is the scale a branding buyer plans against every week: hotel and destination traffic, Reforma and Polanco business travelers, and the metro’s own workforce on domestic banks.

Shows use the same arrivals path as tourismDelegates still clear immigration and wait at international bag claim.

Centro Banamex in Lomas de Sotelo and the World Trade Center in Nápoles pull industrial, beauty, plastics, security, medical, and meetings audiences into the capital. Those delegates arrive on foreign-flag and SkyTeam banks. The current catalog concentrates on that path. Tourism and destination briefs weight the same origin-and-destination path. Network and SkyTeam briefs can live on Terminal 2 departure lounges.

Audience

Who actually flies
through MEX?

About 44.6 million passengers a year across two terminals. Aeroméxico concentrates in Terminal 2. Terminal 1 carries much of the foreign-flag international mix plus domestic low-cost carriers. The useful audience for a Banamex brief is the industry landing that week. For a branding brief it is the tourism, corporate, and metro workforce that uses these terminals every week.

MEX terminals, airlines, and what they mean
TerminalRoleAirlinesWhat it means for the buy
Terminal 1Low-cost carriers and most foreign airlines; the larger, older buildingVolaris, Viva, Magnicharters; United, American, Air Canada, Air France, KLM, Lufthansa, Iberia, British Airways, Emirates, Turkish Airlines, AviancaInternational arrivals walls, bag-claim circuits, duty-free and lounge videowalls. Inbound visitors and Banamex delegates on non-Aeroméxico banks
Terminal 2Aeroméxico’s hub and its partnersAeroméxico, Aeroméxico Connect, Delta, LATAM, Copa, WingoImmigration walksides, security-filter and lounge videowalls, bag-claim Circuit C, and the roadside screen
20.4 plus 24.2 is the 44.6The terminal split is the same total, not a second airport.

Terminal shares are about 46% and 54% of the 44.6 million. Use those figures together. Do not also cite a different system total.

International travelers in an airport arrivals hall

Tourism and hospitality visitors (year-round)

Hotel, destination, and experience brands buy the visitor who is actually entering the capital, not the connector who never clears immigration. International bag claim and arrivals walksides are the first long dwell after the flight. Holiday and summer leisure thicken the same units.

Conference travelers in an airport terminal

Centro Banamex and World Trade Center inbound

Exhibitors, sponsors, and buyers for CIHAC, Plastimagen, Beauty, ZONAMACO, Expo Seguridad, EXPOMED, ibtm Americas, and the World Trade Center calendar. Immigration and international bag claim are the arrival-moment buy. Departure-lounge frequency is a secondary layer.

Business travelers in an airport terminal

Corporate, finance, and the employer base (year-round)

Reforma, Polanco, Santa Fe, and the broader corporate base fly these terminals weekly, out to customers and in to meetings. Departure-side security-filter and lounge inventory weights the resident decision maker. Banamex industrial weeks overlay the same paths.

Students and families in an airport terminal

Students and universities

UNAM, IPN, ITAM, Tec de Monterrey’s Mexico City campuses, and executive-education flows. Education brands EAM has placed in airports include Wharton, BYU, the University of Michigan, the University of Pittsburgh, and UT Dallas.

Who advertises

What kinds of brands advertise at MEX,
and what are they trying to do?

Tourism and hospitality on the arrivals path; employer brand and finance on the departure lounges; industrial, medical, security, and meetings brands in the Banamex weeks that match their buyers; universities on the semester calendar. Always-on rows lead. Show rows follow.

How brands use MEX, by objective
ObjectiveWho buys itWho it reachesWhat the buy usually looks like
Destination and hospitalityHotels, attractions, experience brandsVisitors actually entering the capitalInternational bag claim and arrivals walksides, year-round, heavier in holidays
Employer brand and financeCorporate, banks, professional servicesReforma, Polanco, and Santa Fe flyers, both directionsSecurity-filter and lounge videowalls; multi-month flights
Industrial and trade showsBuyers landing that weekThe month covering the show. Immigration and claim
Security, medical, and meetingsTechnology, hospital, and meetings brandsExpo Seguridad, EXPOMED, and ibtm Americas audiencesThe months of those shows, on the arrivals path
Luxury and cultureGalleries, sponsors, premium consumerZONAMACO collectors and sponsorsFebruary 2027 month. Immigration and claim first
UniversitiesLocal and foreign programsStudents, parents, alumniDeparture side in August, January, and commencement
Claim is not only a tourism unitShow delegates and holiday visitors share it, which is why it sells first.

Destination and hospitality book claim early for holidays. That does not make claim unavailable for Banamex exhibitors. It means peak months clear first. Departure lounges stay more open for employer and financial frequency between shows.

How EAM works

How does EAM run
a MEX campaign?

One call, one plan, one contract. We follow up to learn who you need to reach and the objective, then come back with current availability and a recommended mix.

  1. Step 01

    Scope the week.

    A Banamex or World Trade Center window versus an always-on Mexico City brand flight; Terminal 1’s foreign-flag mix or Terminal 2’s Aeroméxico; arrivals, departures, or both; Benito Juárez alone or part of a wider plan. AIFA is a separate scope.

    You getThe period, the terminal, and the direction

  2. Step 02

    Check avails and loop position.

    Which claim circuits, immigration screens, and lounge videowalls are open, how crowded the two-minute loops are, and whether category separation is possible. Competitive separation may be possible, but it isn't guaranteed; ask when booking and write it into the contract.

    You getAvailability and loop crowding

  3. Step 03

    Quote the mix.

    Formats, share of voice, and a range in U.S. dollars, not a scraped rate card. After we know who you need to reach, we come back with current availability and a plan you can take inside.

    You getA range and a mix you can take inside

  4. Step 04

    Contract and traffic creative.

    Specs across lounge videowalls, claim circuits, and outdoor faces. They do not share one template. Airport authority approval, and files in on the date the contract sets. The kit face does not publish a standard lead time.

    You getSpecs, approval, and a materials date

  5. Step 05

    Go live and close the loop.

    Confirm posting before the first arrival wave. Deliver proof of posting and play logs after the flight.

    You getProof of posting and play logs

An independent media agency

EAM Advertising is an independent airport and in-flight media agency, founded in 2015. We specialize in airport and in-flight media and nothing else, and we do not own media assets at MEX or any airport. That independence is why the recommendations hold up. We plan and buy across 125+ airports and 45+ airlines worldwide, which is the leverage and the current-availability knowledge a one-time MEX buyer does not have. Clients include Fortinet, Dynatrace, Rubrik, McGraw-Hill, and Wharton. When the strategy extends beyond Mexico City — a Latin America roadshow, a U.S.–Mexico launch, a multi-city employer-brand flight — the same relationship covers the other markets.

For agencies and consultants

Your client. Your plan.
We handle the airports.

Agencies and consultants bring EAM Advertising in as the airport specialist behind a client’s plan. The client relationship stays with you. We plan, buy, and report under NDA, and can work white-label.

Get our media kit
  • Your client stays yours.We work behind your team, not around it.
  • White-label and NDA.Plans and reporting can go out under your name.
  • One contract, one invoice.Every airport and media owner in the plan, under one set of terms.
  • Numbers before the client commits.Current availability and planning ranges at the proposal stage.

Measurement

How do you measure
a MEX campaign?

Proof of posting and digital play logs are factual. Delivered impressions are modeled. A brand-lift study is the only method that speaks to effect, and it has to be fielded before the flight. Direct pipeline attribution is not reliably available. Play logs matter here because a 2-minute loop of twelve only delivers about 8% share of voice when the slot math holds.

Measurement at MEX
MeasureWhat it actually tells youWhen to set it upConfidence
Proof of postingPhotographic confirmation that every unit ran, in the right place, for the full period. The kit face does not publish the photo terms. Write them into the contract.Written into the contract before signingHigh — factual
Delivered impressionsModeled audience delivery from airport traffic and unit position. An estimate. Terminal 2 lounge counts include connectors who never enter the city.Requested at proposal stageModerate — modeled
Digital play logsActual spot counts and share of voice on the 2-minute loop. The check on whether twelve slots were actually twelve.Requested at contractingHigh — logged
Brand lift studySurvey-based awareness or perception change against a control. The only method that measures effect rather than exposure.Fielded before the flight, for a baselineModerate — needs budget and lead time
Direct attribution to pipelineNot reliably available. Airport media has no click, and the same brands run other touchpoints at the same time.Do not plan the buy around itLow — treat claims here with skepticism
Separate the connector from the delegateA Terminal 2 lounge impression is not an immigration impression.

If the brief is hub frequency, measure the lounge logs. If the brief is people entering the city for a show or a hotel, measure claim and immigration, and do not let airside delivery stand in for that audience.

Questions

Frequently asked questions
about MEX

How much does it cost to advertise at Mexico City airport (MEX)?

Plan against $6,500–$25,000 for a single unit or network per month, $15,000–$50,000 for a two- or three-unit package per month, and north of $55,000 for domination per month. Print-and-install on listed statics runs about $50–$850. Those are planning ranges from published catalog faces, not a rate card. Specific units and months come back as a quote. Rates exclude local VAT where it applies. EAM contracts in U.S. dollars.

How is MEX airport advertising sold?

Media is priced in U.S. dollars and planned in monthly periods. Digital runs a 10-second spot in a 2-minute loop, one of twelve slots, about 8% share of voice. Hold expiry, cancellation, materials deadlines, and proof-of-performance terms are set at contract. Competitive separation may be possible, but it isn't guaranteed; ask when booking and write it into the contract. Creative needs airport authority approval.

Which terminal should I advertise in at MEX?

The one your audience’s airline uses. Terminal 2 is Aeroméxico, Delta, LATAM, Copa, and Wingo. Terminal 1 is Volaris, Viva, and most foreign airlines, including United, American, Air Canada, Air France, KLM, Lufthansa, Iberia, British Airways, Emirates, and Turkish. A show audience flying in from the U.S. and Europe often splits across both, so immigration and international claim in each terminal is the safer plan. Confirm the live map at contract.

Can I reach international arrivals at MEX?

Yes. That is where much of the current catalog concentrates. Terminal 2 arrivals walksides and immigration screens, Terminal 1 and Terminal 2 international bag-claim walls and circuits, and the Terminal 2 arrivals outpatient mega face are built for people entering the city. Departure-lounge videowalls reach a different audience, including connectors who never clear immigration.

Can I reach connecting Aeroméxico passengers?

On Terminal 2 departure-lounge and gate-adjacent videowalls, yes. On immigration and bag claim, usually no. Those units reach origin-and-destination passengers entering the city. If the brief is hub frequency rather than a downtown arrival, say so at scoping so the mix does not overweight claim.

How far in advance should I book MEX for Banamex or holiday peaks?

For Plastimagen, CIHAC, ZONAMACO, Expo Seguridad, EXPOMED, ibtm Americas, and the December holidays, hold 4–6 months out. Other Banamex and World Trade Center weeks: 8–12 weeks. Always-on months: 4–8 weeks is usually enough. International claim and immigration sell first.

Is MEX good for business-to-business advertising?

Yes. Mexico City is the country’s business capital. Its corporate base flies out every week, and the executives and buyers who meet it fly in. Expo CIHAC, Plastimagen, Expo Seguridad, EXPOMED, and ibtm Americas are defined business populations. Always-on business-to-business work also runs on the departure lounges and the security filter between shows.

Does the Mexico City Grand Prix matter for B2B brands?

Yes, more than most B2B marketers expect. Race weekend brings the teams’ partners and sponsors, many of them enterprise technology, financial, and automotive brands, along with the executives and clients they host in hospitality suites and at the Paddock Club. Client dinners and partner meetings cluster around it, so the Wednesday-to-Monday arrival and departure waves carry a dense executive audience alongside roughly 400,000 fans. The circuit is about five kilometres from the terminals. Buy the month containing the race, weight arrivals Wednesday to Friday and departures on Monday, and expect to share the loop with luxury and automotive brands.

Do tourism and hotel brands dominate the claim path?

Destination and hospitality are natural buyers of international bag claim and arrivals walksides, and they book early for holidays. That does not make claim unavailable for Banamex exhibitors or arrival-moment services. It means peak months clear first. Departure lounges remain more open for employer and financial frequency.

Do universities advertise at MEX?

Yes. The metro’s student and alumni base makes departure-side semester flights a real recruiting buy. Education brands EAM has placed in airports include Wharton, BYU, the University of Michigan, the University of Pittsburgh, and UT Dallas.

When is creative due for a MEX flight?

By the deadline set at contract, with time built in for airport authority approval; plan digital creative 14–18 business days before start and static creative 21–28 days before start. Expect several screen shapes in a multi-unit buy. Lounge videowalls, claim circuits, and the roadside screen do not share one template, and static faces need print lead time on top. EAM traffics the creative once the mix is contracted.

Is Felipe Ángeles part of this buy?

No. Felipe Ángeles (AIFA) is a separate airport with its own audience mix and its own media program; it handled about 7.1 million passengers in 2025 against Benito Juárez’s 44.6 million. This page is Benito Juárez only.

What does EAM handle on a MEX campaign?

Everything after the objective. We check what's open for the week, which loops are crowded and which units will sell out, and where on the arrival path your audience actually walks. We recommend the mix, secure the units, traffic the creative through airport approval, confirm posting on day one, and deliver proof of posting and play logs after. If MEX is one market in a larger plan, the same relationship covers the others.

Independent airport advertising media agency. Est. 2015.

One airport or twelve.
Start with the media kit.

Send your work email for the media kit: formats, planning ranges, and how EAM works. We’ll follow up to learn who you need to reach and when, then come back with current availability and a recommended mix.

We’ll follow up to learn who you need to reach and when.

Independent since 2015 · 125+ airports · 40+ media vendors

Sources

Sources and
methodology

  1. Passenger statistics: AICM 2025 results, 44,605,576 passengers, 27.1 million domestic and 17.5 million international (Aviacionline, January 2026; AICM statistics, aicm.com.mx). January–August 2026 traffic and the August international record: AICM monthly report, September 2026.
  2. Airlines by terminal: AICM airline directory (aicm.com.mx) and public terminal guides, February 2026; Aeroméxico consolidated in Terminal 2 from September 2023. Terminal assignments change; verify against the airport’s current map when planning.
  3. Placement descriptions, the 10-second spot in a 2-minute loop, file formats, and the about $50–$850 print-and-install lines: current MEX airport media catalog. Unit rates are not published.
  4. Pricing ranges and booking windows: EAM Advertising planning and buying data, 2015–2026, in U.S. dollars, excluding local VAT where it applies.
  5. Mexico City Grand Prix 2026, October 30–November 1 (formula1.com); attendance about 400,000 (2023 race, 400,639). AICM renovation phase two, August 2026 through 2027 (AICM monthly reports). AIFA 2025 traffic, about 7.1 million (Aviacionline, January 2026). Expo CIHAC (expocihac.com); Plastimagen attendance (MexicoIndustry); Expo Seguridad 2026 (exposeguridadmexico.com); EXPOMED and ibtm Americas 2026 (Exponest).