Airport Advertising:
Reach a Captive Audience at
Barcelona International Airport
You are in good company.
cases See Case StudiesEAM: Streamlining Your Path to Powerful Airport Advertising
- Barcelona Airport Impact
- About Barcelona Airport
- Why Barcelona?
- Barcelona-El-Prat Audiences
- CCA/Nielsen Study
- About EAM
- Airports Served
Make an indelible impact on millions traversing through Barcelona-El Prat International Airport (BCN). At EAM, our team of airport advertising specialists is here to craft and execute distinctive advertising plans that genuinely reverberate with your audience.
We're committed to supporting you throughout the entire process, from devising a plan to expertly executing it for optimal brand impact. With our assistance, astute marketers can grab the attention of millions of travelers and achieve tangible results.
Learn how our proficiency and inventive approach to airport advertising can help you engage a captive audience of passengers at BCN.
- Key Node in Global Air Travel: Barcelona-El Prat Airport, commonly known as BCN, is a key node in global air travel, efficiently managing over 50 million passengers annually. This underlines its vital role in facilitating worldwide air travel.
- Two Spacious Terminals: BCN boasts two spacious terminals, each designed to ensure passenger comfort and an effortless travel experience.
- Hub for Multiple Airlines: Serving as a hub for multiple airlines, Barcelona-El Prat Airport offers an extensive network of flight routes, connecting passengers to a wide range of both domestic and international destinations.
- Busiest Airport in Catalonia: In relation to other airports in the region, Barcelona-El Prat Airport holds a distinguished position. It is the busiest airport in Catalonia, reflecting its crucial role in the regional air travel network.
- Multiple Exclusive Lounges: For passengers seeking a premium travel experience, BCN hosts multiple exclusive lounges. These serene spaces provide a tranquil environment for relaxation or working before flights, ensuring a remarkable journey for their guests.
- Symbol of Barcelona's Vibrant Spirit and Warm Hospitality: Barcelona-El Prat Airport is more than just an airport; it's a symbol of Barcelona's vibrant spirit and warm hospitality. By offering top-tier services and broad connectivity, it reflects the city's lively character, always ready to welcome passengers from all corners of the globe.
- Population Growth: Barcelona, one of Spain's major cities, boasts a population of approximately 1.6 million in the city proper and 5.5 million in the metropolitan area, showcasing a steady growth rate of about 0.4% per year over the past 3-5 years.
- Economic Impact: As Catalonia's economic engine, Barcelona contributes significantly to the Spanish GDP. Its dynamic economy is primarily driven by tourism, services, and the tech industry.
- Key Industries: Barcelona is known for sectors such as information technology, pharmaceuticals, and automotive. It's also a major port and trade center in Europe.
- Famous Events: Hosting globally recognized events like the Mobile World Congress, Primavera Sound, and Barcelona Fashion Week, the city stands as a vibrant cultural and business hotspot.
- Sports Teams: Home to iconic sports teams like FC Barcelona (soccer), Barcelona is renowned worldwide for its sports culture.
- Academic Hub: With prestigious institutions like the University of Barcelona and Pompeu Fabra University, Barcelona is a notable center for higher education and research.
- Music Festivals: Barcelona boasts a vibrant music scene with notable festivals such as Sónar Festival and Cruïlla Barcelona, presenting a diverse range of genres from electronic music to pop and rock.
Business Decision Makers expand_more
Centered on Barcelona-El Prat International Airport (BCN), advertising can be a powerful approach to connect with business decision-makers who frequently visit this vibrant hub, particularly during prominent conferences and events happening in Barcelona. Executives and managers with demanding schedules highly value convenience and efficiency throughout their travels.
As they constantly move between destinations, advertising at BCN offers a distinctive opportunity to capture their attention and leave a lasting impression on these busy professionals, particularly when they're in the city for events like Mobile World Congress or international exhibitions. This can potentially result in valuable business connections for your brand.
These high-level decision-makers consistently look for ways to enhance their travel experiences at Barcelona-El Prat International Airport. They prioritize access to exclusive airport lounges, expedited security, and baggage check-in, as well as any other amenities that ensure a smooth and stress-free journey.
By presenting your brand within the upscale environments of BCN, you can align your brand with the values of convenience and efficiency that these influential individuals appreciate, further solidifying your brand's presence in their minds during significant Barcelona-based conferences and events.
Affluent Travelers expand_more
At Barcelona-El Prat International Airport (BCN), targeting high-income travelers through advertising is an astute choice for marketers. These passengers often possess considerable disposable income and a desire for luxury experiences, making them an attractive audience for an array of brands.
These discerning consumers are continuously searching for products and services that complement their refined lifestyles, from high-end fashion to exquisite fragrances, lavish automobiles, and other premium offerings.
They travel extensively, discovering new destinations and experiences that cater to their interests and sophisticated tastes.
By opting to advertise at BCN, you can engage with this affluent demographic during a critical time when they are more receptive to exploring new products and exclusive experiences.
This targeted strategy can significantly boost your brand's visibility and allure among this highly coveted audience.
Early Tech Adopters expand_more
Travelers visiting BCN often display technological prowess and are usually among the first to embrace new tech products and services. They are inclined to book flights and accommodations online, use mobile apps for check-in and flight status updates, and adopt advanced technologies like biometrics and virtual reality for improved travel experiences.
These individuals may also express a heightened interest in venturing into unconventional travel destinations and experiences.
Take advantage of the opportunity to engage with these tech-savvy travelers by amplifying your brand's presence at Barcelona-El Prat International Airport. Allow us to help you connect with early adopters who are constantly eager to uncover the latest innovations.
Leisure Travelers expand_more
Advertising at Barcelona-El Prat International Airport (BCN) offers a prime opportunity to showcase your products, services, events, and programs to leisure travelers.
These individuals are stepping away from their daily routines to indulge in a much-needed vacation or holiday with their loved ones. They seek enjoyment and downtime, and are enthusiastic about maximizing their time away from professional obligations.
By promoting your brand at BCN, you can establish a connection with these travelers at an opportune moment when they're most receptive to fresh experiences and ideas. With our support, you can design a tailored airport advertising campaign that appeals to their interests and priorities, capturing their attention and motivating them to interact with your brand.
Take advantage of the opportunity to engage with leisure travelers at BCN. Allow us to boost your brand's prominence and forge connections with travelers keen to uncover new experiences and fully enjoy their time off.
Families expand_more
Don't miss the opportunity to engage with family travelers and their children at Barcelona-El Prat International Airport. Let us help you increase your brand's visibility and create connections with those eager to optimize their time away with their kids. Be it toys, amusement parks, or family-oriented movies and live events, we'll support you in reaching your target market and generating tangible outcomes for your brand.
Students and Alumni expand_more
By showcasing your academic programs at Barcelona-El Prat International Airport, you have the chance to interact with both existing students and alumni during a key moment when they're most open to innovative ideas and possibilities. With our guidance, you can devise a personalized airport advertising campaign that resonates with their passions and principles, capturing their curiosity and encouraging them to investigate new educational opportunities. Airport advertising is an effective tool to consider for reaching potential students or engaging with your alumni community.
Of travelers notice airport advertising.
Of U.S. travelers associate airport advertising with high-quality brands and services.
Of U.S. travelers reported taking action after seeing airport ads.
Have reported purchasing an advertised item while at the airport.
Of respondents said they are likely to shop at a brand's brick - and - mortar location after seeing an airport ad.
Of frequent flyers are prompted to visit a website or store after seeing a brand's airport advertisement.
Make decision after seeing advertising at the airport.
Source: CCA/Nielsen Study
Our Expertise in Airport Advertising
Are you ready to elevate your brand and captivate millions of airport travelers globally? Established in 2015, EAM brings over 21 years of collective experience to the forefront, offering unparalleled expertise and dedication to ensure your brand's success in the airport advertising arena.
Customized strategies and seamless execution: Rely on our seasoned team to guide you through every step, from crafting a bespoke strategy to delivering maximum impact and ROI for your brand.
Traveler-centric approach: Our profound understanding of travelers' distinct needs and preferences empowers us to design unforgettable experiences at pivotal touch-points.
Comprehensive travel media solution: As an all-in-one solution for travel media, EAM has successfully propelled numerous renowned brands and organizations in their airport advertising campaigns across 50+ airports worldwide.
Collaborative partnerships: Building on our already solidified and strong relationships with global concession owner partners, we work hand-in-hand to plan, produce, negotiate, execute, and report on advertising campaigns for optimal outcomes.
Track record of success and reliability: Harness our extensive industry experience and proven accomplishments in airport advertising to attain your marketing objectives and create a lasting impression on millions of airport travelers worldwide.
Built upon a solid foundation and driven by a passion for excellence in airport advertising, EAM invites you to embark on a journey towards extraordinary brand recognition and growth. Connect with us and let us help you craft impactful and memorable advertising journeys!
North America
- Atlanta - ATL
- Austin - AUS
- Baltimore - BWI
- Boston - BOS
- Burbank - BUR
- Cancun - CUN
- Charlotte - CLT
- Cincinnati - CVF
- Chicago (ORD)
- Chicago - MDW
- Cleveland - CLE
- Columbus - CMH
- Dallas - DAL
- Dallas - DFW
- Denver - DEN
- Des Moines - DSM
- Detroit - DTW
- El Paso - ELP
- Fort Lauderdale - FTL
- Guadalajara - GDL
- Honolulu - HNL
- Houston - IAH
- Houston - HOU
- Indianapolis - IND
- Jacksonville - JAX
- Kansas City - MCI
- Las Vegas - LAS
- Little Rock - LIT
- Long Beach - LGB
- Los Angeles - LAX
- Nashville - BNA
- Maui - OGG
- Memphis - MEM
- Mexico City
- Monterrey - MTY
- Miami - MIA
- Midland - MAF
- Milwaukee - MKE
- Minneapolis - MSP
- New Orleans - MSY
- Newark - EWR
- New York - JFK
- New York - LGA)
- Oakland - OAK
- Oklahoma City - OKC
- Ontario - ONT
- Orange County - SNA
- Orlando - MCO
- Philadelphia PHL
- Phoenix - PHX
- Pittsburgh - PIT
- Portland - PDX
- Sacramento - SMF
- Salt Lake City - SLC
- San Antonio - SAT
- San Diego - SAN
- San Francisco - SFO
- San Juan - SJU
- San Jose - SJC
- Seattle - SEA
- Tampa - TPA
- Tijuana - TIJ
- Washington DC - DCA
- Washington DC - IAD
- West Palm Beach - PBI
Europe
- Amsterdam - AMS
- Athens - ATH
- Barcelona - BCN
- Berlin - TXL
- Brussels - BRU
- Budapest - BDU
- Copenhagen - CPH
- Dublin - DUB
- Frankfurt - FRA
- Geneva GVA
- Hamburg - HAM
- Helsinki - HEL
- Istanbul - IST
- Lisbon - LIS
- London - LGW
- London - LHR
- Madrid - MAD
- Manchester - MAN
- Milano - MXP
- Moscow - DME
- Moscow - SVO
- Munich - MUC
- Oslo - OSL
- Paris - CDG
- Prague - PRG
- Rome - FCO
- Stockholm - ARN
- Vienna - VIE
- Warsaw - WAW
- Zurich - ZRH
South America
- Belo Horizonte - CNF
- Bogota - BOG
- Brasilia - BSB
- Buenos Aires - EZE
- Cali - CLO
- Lima - LIM
- Medellin - MDE
- Montevideo - MVD
- Rio de Janeiro - GIG
- Salvador - SSA
- Santiago - SCL
- Sao Paulo - GRU
Asia & Oceania
- Auckland - AKL
- Bangkok - BKK
- Beijing - PEK
- Brisbane - BNE
- Guangzhou - CAN
- Hanoi - HAN
- Ho Chi Minh City - SGN
- Hong Kong - HKG
- Jakarta - CGK
- Kuala Lumpur - KUL
- Manila - MNL
- Melbourne - MEL
- Osaka - ITM
- Perth - PER
- Seoul - ICN
- Shanghai - PVG
- Shenzhen - SZX
- Singapore - SIN
- Sydney - SYD
- Taipei - TPE
- Tokyo - HND
- Tokyo - NRT
Middle East, India, Africa
- Abu Dhabi - AUH
- Bahrain - BAH
- Bangalore - BLR
- Cape Town
- New Delhi - DEL
- Doha - DOH
- Dubai - DBX
- Jeddah - JED
- Johannesburg - JNB
- Kuwait - KWI
- Mumbai - BOM
- Riyadh - RUH
- Tel-Aviv - TLV
Powerful Airport Advertising Solutions
- Digital Solutions
- Static Solutions
- Airline Lounges
- Security Area
- WiFi Sponsorships
- Experiential
- Exteriors
- In-Flight Video
Digital Spectaculars expand_more
Digital spectacular screens offer a powerful advertising tool to capture significant attention in airports.
Strategically located in high-traffic areas, these screens provide maximum visibility and impact for your brand.
With their attention-grabbing size and creative flexibility, digital spectacular screens can captivate the attention of travelers and drive engagement like never before.
Let us create a tailored advertising strategy that leverages these screens for measurable success.
- Ad spots: Ranges from 8 to 30 seconds.*
- Loop duration: Ranges from 30 to 240 seconds.*
- Capabilities: Full motion animation and static. Use different rotating ads.
- Lead times: 7-10 business days.*
* Differs depending on the airport.
Digital Large Format expand_more
Large format digital screens offer a unique opportunity to make a lasting impression on travelers.
These screens have the wow factor needed to capture your target audience's attention and inspire them to engage with your brand.
Large format digital screens offer creative flexibility to showcase your brand's messaging and art in a way that resonates with your target audience.
Strategically located in high-traffic areas, these screens ensure maximum visibility and engagement for your brand.
Allow us to design a customized advertising strategy that harnesses the potential of these screens, delivering quantifiable results for your brand.
- Ad spots: Ranges from 8 to 30 seconds.*
- Loop duration: Ranges from 30 to 240 seconds.*
- Capabilities: Full motion animation and static. Use different rotating ads.
- Lead times: 7-10 business days.*
* Differs depending on the airport.
Digital Screen Network expand_more
By using digital network screens, you can deliver your message to travelers multiple times throughout their journey.
Strategically placed in high-traffic areas, these screens ensure maximum exposure for your brand.
These screens build frequency and drive engagement, making them an effective advertising option.
Digital network screens provide a unique opportunity to connect with your target audience in a prime moment when they're most receptive to new ideas and experiences.
Creative lead times are 7-10 business days.
Elevate your brand's visibility and connect with travelers in airports using digital network screens.
Let us develop a personalized advertising approach that utilizes these screens for tangible success in promoting your brand.
- Ad spots: Ranges from 8 to 30 seconds.*
- Loop duration: Ranges from 30 to 240 seconds.*
- Capabilities: Full motion animation and static. Use different rotating ads.
- Lead times: 7-10 business days.*
* Differs depending on the airport.
Video Walls expand_more
Video walls are strategically positioned in high-traffic areas of the airport, ensuring maximum visibility and engagement for your brand.
These high-impact screens provide maximum visibility for your brand, making a lasting impression on travelers.
With their large size and creative flexibility, video walls offer a unique opportunity to showcase your brand's messaging and art in a way that truly resonates with your target audience.
- Ad spots: Ranges from 8 to 30 seconds.*
- Loop duration: Ranges from 30 to 240 seconds.*
- Capabilities: Full motion animation and static. Use different rotating ads.
- Lead times: 7-10 business days.*
* Differs depending on the airport.
Baggage Claim Digital Network expand_more
Baggage claim digital network screens provide a unique opportunity to connect with travelers at a prime moment.
Strategically placed in high-traffic areas throughout the baggage claim area, these screens ensure maximum exposure for your brand.
By using baggage claim digital network screens, you can deliver your message to travelers multiple times, building frequency and driving engagement.
Whether you're promoting a new product, service, or event, these screens offer a unique opportunity to connect with your target audience in a prime moment when they're most receptive to new ideas and experiences.
Seize the opportunity to enhance your brand's presence and engage with passengers in the baggage claim area.
- Ad spots: Ranges from 8 to 30 seconds.*
- Loop duration: Ranges from 30 to 240 seconds.*
- Capabilities: Full motion animation and static. Use different rotating ads.
- Lead times: 7-10 business days.*
* Differs depending on the airport.
Flight Information Digital Screens expand_more
Flight information screens are some of the most frequently viewed screens in the airport, making them a highly valuable advertising space to capture travelers' attention.
As travelers check their flight times, they often have idle time to browse other content on the screens, providing an opportunity for advertisers to reach them with targeted messaging.
Strategically located in high-traffic areas such as near departure and arrival gates, these screens provide maximum visibility and impact for your brand.
Whether you're promoting a new product, service, or event, these screens offer a powerful way to connect with your target audience and capture their attention.
- Ad spots: Ranges from 8 to 30 seconds.*
- Loop duration: Ranges from 30 to 240 seconds.*
- Capabilities: Full motion animation and static. Use different rotating ads.
- Lead times: 7-10 business days.*
* Differs depending on the airport.
Digital Charging Network expand_more
Digital charging network screens are a highly effective advertising tool for brand marketers looking to maximize their reach and connect with travelers in airports.
These screens are strategically located in high-traffic areas throughout the airport, ensuring maximum exposure for your brand.
By using digital charging network screens, you can not only deliver your message to travelers but also provide them with a useful service - the ability to charge their devices.
This dual functionality of advertising and providing a service can help to build a positive brand image and increase engagement with your target audience.
- Ad spots: Ranges from 8 to 30 seconds.*
- Loop duration: Ranges from 30 to 240 seconds.*
- Capabilities: Full motion animation and static. Use different rotating ads.
- Lead times: 7-10 business days.*
* Differs depending on the airport.
Large Format Banners expand_more
Large format banners offer a large, eye-catching space that can capture the attention of everyone walking through the airport.
They can be strategically placed on walls or hung from ceilings throughout the airport, ensuring maximum exposure for your brand.
With large format banners, you have the opportunity to own 100% of the share of voice, meaning your message is the only one being seen by travelers in that area.
With bold and bright colors, they stand out from the neutral tones of airport terminals, making them hard to miss.
Allow our experts to assist you in crafting a tailored advertising plan that harnesses the power of large format banners, providing quantifiable outcomes and supporting your marketing objectives.
- Size: Various sizes.*
- Production lead time: 14-21 business days*
- Production cost: Banners have a printing, shipping, install, and removal cost.*
* Differs depending on the actual unit.
Tension Fabric Display expand_more
Tension fabric displays are a visually stunning way to showcase your brand or product in the airport.
With their ability to command attention and stand out in a crowded airport environment, tension fabric displays are an effective way to capture the attention of travelers.
Compared to other advertising formats in the airport, tension fabric displays offer a cost-effective solution to reach a large audience.
With tension fabric displays, you have the opportunity to own 100% of the share of voice, meaning your message is the only one being seen by travelers in that area.
- Size: Various sizes.*
- Production lead time: 14-21 business days*
- Production cost: TFD's have a printing, shipping, install, and removal cost.*
* Differs depending on the actual unit.
Wall Wraps expand_more
Wall wraps offer a visually striking and modern way to showcase your brand in the airport, with the ability to customize and make them unique to your brand.
Strategically placed throughout the airport in high-traffic areas, wall wraps can capture the attention of travelers, providing maximum visibility and impact for your brand.
With wall wraps, you have the opportunity to own 100% of the share of voice, meaning your message is the only one being seen by travelers in that area.
Wall wraps offer a highly effective method to distinguish your brand within the airport environment; allow us to help you capitalize on this opportunity and elevate your brand to unprecedented levels.
- Size: Various sizes.*
- Production lead time: 14-21 business days*
- Production cost: Wall wraps have a printing, shipping, install, and removal cost.*
* Differs depending on the actual unit.
Spectacular expand_more
Spectaculars are medium to large-scale displays placed in high-traffic areas throughout the airport.
They offer a unique opportunity to showcase your brand in a visually backlit stunning way.
Spectaculars can be a cost-effective solution to create a lasting impact.
With the ability to own 100% of the share of voice, your message is the only one being seen by travelers in that area.
- Size: Various sizes.*
- Production lead time: 14-21 business days*
- Production cost: Spectaculars have a printing, shipping, install, and removal cost.*
* Differs depending on the actual unit.
Mini-Spectacular expand_more
Maximize your brand's reach and impact with mini-spectaculars - the cost-effective way to showcase your message in the airport. With 100% ownership, you can be sure that your brand will be the sole focus of travelers passing by.
Strategically placed throughout the airport in high-traffic areas, mini-spectaculars provide maximum visibility and exposure for your brand. Utilize multiple units to capture even more attention and create a powerful presence in the airport.
With their backlit enhancements and bold designs, mini-spectaculars offer a visually stunning way to showcase your product, service, or event in a way that truly resonates with your target audience.
Compared to other advertising formats in the airport, mini-spectaculars offer a cost-effective solution to achieve a wow factor and create a lasting impact. Don't miss out on the chance to elevate your brand's visibility and make a lasting impression in airports.
- Size: Various sizes.*
- Production lead time: 14-21 business days*
- Production cost: Mini-Spectaculars have a printing, shipping, install, and removal cost.*
* Differs depending on the actual unit.
Dioramas expand_more
Dioramas are an effective advertising solution to capture the attention of travelers in airports.
By utilizing multiple units, you can increase the exposure and visibility of your brand to a wider audience. Dioramas also offer backlit enhancements to create a visually striking display that captures the attention of travelers even in low-light areas.
Dioramas offer a cost-effective solution for creating a strong presence in the airport, compared to other forms of airport advertising.
We will help you develop a customized strategy that leverages the potential of dioramas, delivering measurable results and helping you achieve your marketing goals.
- Size: Various sizes.*
- Production lead time: 14-21 business days*
- Production cost: Dioramas have a printing and shipping cost.*
* Differs depending on the actual unit.
Jet Bridge Wraps expand_more
Jet bridge wall wraps offer a captivating and imaginative way to capture the attention of travelers in a captive environment.
The jet bridge provides a unique opportunity to create a powerful first impression for passengers arriving at the airport and a lasting impression for passengers departing from the airport.
By advertising in this space, brands can own the area and reach a diverse audience in a cost-effective way, making it an ideal choice for financial institutions, insurance companies, tourism, and entertainment brands.
Don't miss out on the chance to elevate your brand's visibility and create a lasting impression.
- Size: Various sizes.*
- Production lead time: 14-21 business days*
- Production cost: Jet Bridge Wraps have a printing, shipping, install, and removal cost.*
* Differs depending on the actual unit.
Digital Screens expand_more
Digital screen advertising in airline business club lounges offers a unique opportunity to reach affluent and discerning audiences of business decision-makers and high net worth individuals.
These clubs provide a captive environment where travelers spend significant amounts of time, sometimes upwards of 90 minutes, making it an ideal place to showcase your brand.
By using digital screen advertising in business club dining and seated areas, brands can increase their visibility and reach an influential audience of business decision-makers and high net worth individuals in a cost-effective and imaginative way.
- Ad spots: 30 seconds.
- Loop duration: Ranges from 5-6 minutes.*
- Capabilities: Full motion animation and static. Use different rotating ads.
- Lead times: 5-7 business days.*
* Differs depending on the airport and airline.
Video Wall expand_more
Video walls offer an expansive canvas for brands to capture the attention of affluent business decision-makers and high net worth individuals in business club lounges.
Ranging from 84-100 inches, these walls are impossible to ignore and provide a visually striking backdrop for brand messaging.
By utilizing video walls, brands can cost-effectively increase their visibility and reach a highly influential audience, making it a smart choice for any advertising campaign targeting affluent travelers.
Video walls in business club lounges provide a captive audience, ensuring that brands can make a lasting impression on their target audience during their extended wait times.
- Ad spots: 30 seconds.
- Loop duration: Ranges from 5-6 minutes.*
- Capabilities: Full motion animation and static. Use different rotating ads.
- Lead times: 5-7 business days.*
* Differs depending on the airport and airline.
Entrance Banners expand_more
Target high-level decision-makers and affluent individuals with entrance banners in airport business club lounges.
Engage with a discerning audience in a premium, brand-safe environment that showcases authority and allure.
Make a lasting impression on an elite clientele, leveraging your brand's prestige and exclusivity.
Showcase innovations for business-to-business brands or emphasize luxury for high-end brands, catering to the tastes of an affluent audience.
Utilize cost-effective, eye-catching airport lounge banners to enhance visibility and connect with influential decision-makers who value quality and luxury.
- Size: Various sizes.*
- Production lead time: 14-21 business days*
- Production cost: Banners have a printing, shipping, install, and removal cost.*
* Differs depending on the actual unit.
Brand Experience expand_more
Revolutionize brand engagement with experiential advertising in airport lounges, captivating a captive audience of travelers.
Deliver interactive and immersive experiences that create lasting impressions and foster brand loyalty.
Implement diverse activations, including brand ambassador programs, tech-focused displays, and product sampling, for memorable brand exposure.
Engage affluent customers face-to-face, showcasing products or services uniquely and effectively.
Achieve cost-effective reach for a valuable travel audience while providing enjoyable, memorable experiences that resonate long after their journey.
- Size: Various sizes.*
- Production lead time: 2-3 months*
- Production cost: Fabrication, printing, shipping, install, materials, removal, and more.*
* Differs depending on the actual unit.
Charging Stations expand_more
The digital charging network screens in business clubs offer an effective method for brand advertisers to engage with airport passengers and broaden their audience while simultaneously providing a valuable device charging service.
These clubs provide a captive environment where travelers spend significant amounts of time, sometimes upwards of 90 minutes, making it an ideal place to showcase your brand.
Brands can increase their visibility and reach an influential audience of business decision-makers and high net worth individuals in a cost-effective and imaginative way.
- Ad spots: 30 seconds.
- Loop duration: Ranges from 5-6 minutes.*
- Capabilities: Full motion animation and static. Use different rotating ads.
- Lead times: 5-7 business days.*
* Differs depending on the airport and airline.
Security Tray expand_more
Captivating, diverse reach: By advertising on airport security trays, your brand can effortlessly engage a wide variety of travelers during an essential part of their journey.
Limitless creativity: Cater to a range of industries, from streaming services to financial companies, by designing eye-catching and appealing messages in this unique space.
Cost-effective strategy: Make a lasting impact on a valuable audience without exceeding your budget through security tray advertising.
Stand out from the crowd: Differentiate your brand from conventional advertising methods and leave a lasting impression on potential customers.
- Production cost: Printing, install, and shipping.
- Lead times: 3-4 weeks.*
* Differs depending on the airport.
Airport Security Area Domination expand_more
Immersive brand experience: Airport security area domination advertising allows your brand to capture the attention of travelers through a complete takeover of the space with engaging messaging.
Diverse ad formats: Utilize a range of creative elements, including wall wraps, banners, fence clings, and security tray branding, to leave a lasting impression on passengers during a crucial airport touchpoint.
Captive environment: Connect with customers in a setting where their attention is focused, providing a more effective platform for showcasing your brand message.
Reach valuable audiences: Leverage this powerful approach to engage with a diverse and highly sought-after demographic, enhancing your brand's visibility and impact.
- Production cost: Printing, shipping, install, and removal.
- Lead times: 14-21 business days.*
* Differs depending on the airport.
Airport WiFi Sponsorship expand_more
Sponsoring Wi-Fi access at airports enables your brand to engage with travelers in a valuable and impactful way through their personal devices.
Versatile call-to-action: Utilize a variety of approaches to target customers, fostering interaction and interest in your brand.
By offering free Wi-Fi to travelers, your brand creates a lasting impression by providing tangible benefits that they will appreciate.
Digital mobile advertising at airports allows your brand to effectively target a wide array of audiences, including ecommerce, B2B, and travel companies.
Leverage the captive airport environment to boost customer engagement, sales, and brand loyalty through sponsored Wi-Fi access.
- Ad spots: 30 seconds.
- Capabilities: Video and static. Choose from a variety of call-to-action pages.
- Lead times: 5-7 business days.
Exhibit Space expand_more
Captivating engagement: Experiential advertising at airports enables your brand to interact with a captive audience of travelers through immersive and interactive experiences.
Lasting impressions: Create unforgettable moments for customers by offering a variety of activations, including brand ambassador programs, tech-focused displays, and product sampling.
Unique showcase: Exhibit spaces provide an exceptional platform to present your products or services in a memorable manner and facilitate face-to-face customer interactions.
Cost-effective reach: Engage a valuable travel audience with exhibit space advertising at the airport, maximizing your brand's impact without overspending.
Memorable experiences: Delight customers with a fun and exciting activation they will remember and associate with your brand long after their travels.
- Size: Various sizes.*
- Production lead time: 2-4 months*
- Production cost: Fabrication, printing, shipping, install, materials, removal, and more.*
* Differs depending on the actual activation and airport.
Exterior Airport Banners expand_more
Leverage the power of exterior signage to engage airport visitors as they arrive or depart, ensuring your brand remains top-of-mind. Utilize high-impact formats like billboards, building wraps, and digital screens to create unforgettable visuals and make a lasting impression on your target audience. Embrace airport exterior advertising to elevate brand awareness and leave travelers with a memorable connection to your brand.
- Production cost: Printing, shipping, install, and removal.
- Lead times: 14-21 business days.*
* Differs depending on the airport.
Airport Digital Billboards expand_more
Reach a captive, diverse audience: Exterior digital billboards at the airport enable your brand to engage with a wide variety of travelers, amplifying your brand's visibility.
Attention-grabbing visuals: Utilize creative messaging on digital billboards to make a lasting impression on travelers and effectively communicate your brand's message.
Authority perception: Leverage the elevated credibility travelers associate with airport branding, enhancing your brand's reputation and appeal.
Valuable audience engagement: Connect with a highly sought-after demographic to increase brand awareness, drive engagement, and foster loyalty.
- Ad spots: 5-10 seconds.
- Capabilities: Full motion animation and static.
- Lead times: 7-10 business days.
Pre-Roll Spot on Seatback expand_more
Pre-roll seat back advertising is an innovative way for brands to reach a captive audience of travelers mid-flight.
With the ability to deliver content directly to the screen in front, advertisers can utilize video-on-demand ad spots for tv shows and movies to create an impactful and memorable message.
These programs provide a unique opportunity for brands to reach customers with a 30-second spot duration, creating a lasting impression on passengers in a captive environment.
In-flight seat back screen advertising provides a valuable touchpoint for brands to connect with customers and promote their products or services.
It's a cost-effective way for brands to reach a diverse audience and make an impression mid-flight.
Roadblock Spot on Seatback expand_more
Advertisers can place video ads on the seatback screens of airplanes to reach a captive audience of travelers during their flight. Pre roll and roadblock.
These spots provide a unique opportunity for brands to reach all customers onboard with a must watch 30-second spot full audio, creating a lasting impression on passengers in a captive environment.
- Ad spots: 30 seconds.
- Capabilities: Video.
- Lead times: 30-45 business days.*
* Differs depending on the airline.
Spots on Personal Devices expand_more
Brands advertising inflight through personal devices, such as tablets, phones, and laptops, is an innovative way to reach a captive audience of travelers mid-flight.
With the ability to deliver content directly to passengers, advertisers can utilize live TV advertising and video-on-demand ad spots to create an impactful and memorable message.
These programs provide a unique opportunity for brands to reach customers with a 30-second spot duration, creating a lasting impression on passengers in a captive environment.
In-flight advertising provides a valuable touchpoint for brands to connect with customers and promote their products or services. It's a cost-effective way for brands to reach a diverse audience and make an impression mid-flight.
- Ad spots: 30 seconds.
- Capabilities: Video.
- Lead times: 14-45 business days.*
* Differs depending on the airline.
Boarding Passes expand_more
Advertisers can place branding or advertising on boarding passes to reach travelers as they check-in for their flight. This format can be used to promote travel-related products and services or to build brand awareness.
Case Studies
Inspiration for your next campaign
- Dynatrace
- Fortinet
- Invest in Canada
- Radisson
- Fabric
- University of Pennsylvania
- BYU
- Rauw Alejandro
- Flexispot
Dynatrace offers a platform for understanding the performance of multi-cloud environments. A publicly traded company that serves customers in a variety of regions including North America, Europe, the Middle East, Africa, Asia Pacific, and Latin America. It was established in 2005 and generates revenue of approximately billion dollars per year.
The Journey
Dynatrace worked with EAM to plan and carry out a worldwide airport advertising campaign across various continents such as Europe, Asia, Australia, North America, and South America. Together with our airport concession partners, we crafted an airport media campaign that included both digital large format and digital screen networks that reached specific groups of people within airports.
Outcomes
Dynatrace's campaign was displayed in major airports including Paris, London, São Paulo, Kuala Lumpur, Mexico City, Tokyo, and others. It reached over 60 million people around the world.
Fortinet, Inc. provides broad, integrated, and automated cybersecurity solutions in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. The company, which is publicly traded. It was established in 2000 and generates revenue of approximately 4.4 billion dollars per year.
The Journey
We helped Fortinet develop, plan, and execute a U.S. and Canada airport advertising campaign across many markets such as Las Vegas, New York, Chicago, San Francisco, Toronto, Washington DC, Dallas, and many more.
Outcomes
Fortinet’s campaign was able to garner over 40 million impressions and helped elevate the brand as a leader in cybersecurity solutions.
Invest in Canada works directly with global investors to unlock investment opportunities and facilitate expansion in Canada. They bring industry, community and government partners together to offer seamless services that make it easy for you to grow your operations in Canada.
The Journey
EAM supported Invest In Canada by helping to develop and implement a customized approach that targeted airports in the U.S., Europe, and Middle East. The goal was to promote investment opportunities in Canada to C-level executives. A combination of digital and print media effectively reached this traveling demographic.
Outcomes
The Invest in Canada campaign appeared in prominent airports such as London, Dubai, and New York, as well as in airline club lounges across various U.S. airports. This exposure enabled Invest in Canada to garner more than 49 million impressions.
Radisson Hotel Group provides a dynamic set of hotel brands for a wide range of travelers and budgets. Each of these brands has its own identity. Any traveler can feel at home when they decide to stay with us, because there is always a Radisson Hotel that caters to their needs.
The Journey
EAM assisted Radisson in planning and executing a South America and Mexico City marketing effort. The objective was to increase awareness for Radisson's properties in key tourist spots. Both digital and physical branding was employed to reach travelers.
Outcomes
This campaign resulted in over 30 million impressions across Buenos Aires, Santiago, Bogota, and Mexico City.
Fabric is the headless commerce platform purpose-built for growth. Headless means connecting every sales channel (head) to a single source with Fabric. Customers like GNC and The Honest Company trust fabric for its open and modular design, allowing them to be live in weeks without having to re-platform.
The Journey
EAM helped Fabric plan and executed a full takeover of digital and security tray signage at San Jose Airport. Fabric was able to take over 82 digital faces covering 5,252 square feet of live area. In addition, all 760 TSA trays in the security line had Fabric branding on it.
Outcomes
With over 10 million impressions, Fabric was able to showcase their offering and attract new customers. The San Jose takeover allowed Fabric to establish and position itself as a trustworthy leader in the space. Maintain a high level of visibility with different audiences.
The Wharton School of the University of Pennsylvania is the business school of the University of Pennsylvania, a private Ivy League research university in Philadelphia. Generally considered to be one of the most prestigious business schools in the world, the Wharton School is the world's oldest collegiate business school, having been established in 1881.
The Journey
We assisted The Wharton School in planning and executing a crucial initiative to raise awareness of their Executive Education program. The plan was to target and focus on professionals in business club lounges of major airports in the U.S. Cities targeted included: Philadelphia, New York, Dallas, Atlanta, Denver, Minneapolis, San Diego, and Atlanta.
Outcomes
Wharton successfully connected with targeted professionals in United, Delta, and American Airlines business club lounges.
Brigham Young University is a private research institution located in Provo, Utah. Founded in 1875, it currently has over 30,000 undergraduate students enrolled, and more than 440,000 living alumni.
The Journey
We assisted BYU with planning and carrying out a multi-market airport advertising campaign aimed at increasing enrollment for the upcoming year. We used the digital video capabilities of airports in Salt Lake City, Dallas, Chicago, and Washington DC as the main focus of the campaign.
Outcomes
We implemented a strategic approach to maximize BYU's budget by having ongoing year round ads in Salt Lake City Airport and rotating them in other key markets. This campaign was run for an entire year, which allowed BYU to maintain a high level of visibility with different audiences.
Rauw Alejandro, is a world-renowned singer and songwriter from Puerto Rico. His Vice Versa album has amassed more than 3.6 Billion streams and topped the Best Albums of 2021 lists in The New York Times, Rolling Stone, NPR, and Billboard.
The Journey
EAM helped plan, secure, and execute a domestic and international airport and inflight ad campaign for the release of Rauw’s newest album “Saturno”. Reaching a massive audience in Miami, Madrid, Barcelona, New York, Chicago, and onboard all JetBlue planes.
Outcomes
The ads for Rauw Alejandro’s Saturno have been seen by over 15 million people across the U.S. and in Spain. This campaign will not only accompany the release of the album but also help with promotion of the upcoming tour.
Flexispot has always been the go-to for the best height adjustable standing desks, offering ergonomic solutions that help people upgrade their home office. The company has 20 years of experience in the ergonomics industry and have helped over 10 million people avoid spine health problems with their array products.
The Journey
We were tasked by Flexispot to boost brand recognition in the U.S. We aided in pinpointing crucial airports for their campaign and executed a yearly branding takeover of TSA security trays in 5 major cities: Chicago, Denver, Charlotte, Washington DC, and Los Angeles.
Outcomes
Flexispot generated over 100 million impressions by displaying their brand to U.S. consumers at 5 major airports.
Advertise to Specific Market Segments at Barcelona Airport
- B2B
- Conference Participants
- B2C
- Education
- Tourism
- Government
- Luxury
- Events
- Entertainment
- Financial and Crypto
- PSA & Non-Profits
- Healthcare
Engaging Business Decision-Makers at Barcelona-El Prat International Airport (BCN)
Barcelona-El Prat International Airport (BCN) provides a distinctive setting for B2B brands to engage directly with business decision-makers. With a captive audience of professionals and frequent travelers who spend considerable time in transit, BCN airport advertising is an unmatched opportunity to connect with this influential group.
Creating a lasting impression on these decision-makers involves tailoring your advertising campaigns to their specific requirements, preferences, and habits. Employ a range of advertising channels, including dynamic digital displays, interactive activations, and visually appealing traditional signage options, to craft a compelling and unforgettable advertising experience.
Concentrate on conveying a persuasive message that showcases your brand's distinct value proposition while designing captivating and pertinent campaigns that effectively attract the attention of key decision-makers at BCN.
This focused approach to airport advertising at BCN will not only amplify your brand recognition among your target audience but also facilitate conversions and build enduring relationships with influential business clients.
Grasp the opportunity to create a lasting impact with your BCN airport advertising campaigns and establish connections with the decision-makers who are essential to your business success.
Welcoming Conference Attendees with Advertising at Barcelona-El Prat International Airport (BCN)
When conference attendees touch down at BCN, a prime chance arises for your brand to establish a strong initial connection with this powerful audience. BCN airport advertising empowers you to effectively engage with these business travelers as they explore the airport, excited to participate in the event.
To seize the attention of conference-bound travelers, develop customized advertising campaigns that align with their particular needs and interests. By thoughtfully positioning your ads within BCN, you can produce memorable and immersive experiences for these newly arrived visitors, laying the foundation for valuable connections.
Utilize BCN airport advertising to boost your brand's prominence and position your company as a leading player in the industry among conference attendees. This targeted strategy will not only improve brand awareness and loyalty but also promote sales and revenue growth in the long term.
Enhance your brand's reach by interacting with business travelers as they arrive in Barcelona for conferences and conventions – create a lasting impression through strategic airport advertising at BCN that fuels your brand's success.
Soaring Impressions: Engaging Travelers with BCN Airport Advertising
Advertising at Barcelona-El Prat International Airport (BCN) offers a unique chance for your brand to create a lasting impact on consumers, be it leisure or business travelers. With longer dwell times and increased awareness at airports, BCN provides an ideal environment to engage your target audience and cultivate favorable brand associations.
Nielsen's research demonstrates that 68% of U.S. passengers link airport advertising to premium brands and services, while 76% take action after encountering airport ads. This highlights the remarkable influence airport advertising, particularly at BCN, can have on consumer choices.
To effectively reach consumers traveling for various purposes, employ a diverse range of creative tactics, such as immersive activations, flexible digital messaging, interactive exhibits, and focused branding at key touchpoints.
These strategies will not only assist your brand in distinguishing itself in a crowded market but also generate unforgettable experiences for consumers.
In summary, BCN airport advertising allows your brand to foster a relationship with a varied and valuable consumer base, improve brand perception, and increase recognition and revenue. Embrace the opportunity to enchant your target audience and leave a lasting impact with compelling airport advertising campaigns.
Increase Enrollment Through BCN Airport Advertising
For universities aiming to showcase their enrollment programs and appeal to a broader audience of prospective MBA, postgraduate, or specialized program students, BCN airport advertising presents an exceptional platform. Given the importance of choosing the right institution, it's crucial to display your programs in an esteemed setting, which airports like BCN provide.
Airport advertising empowers universities to demonstrate their programs as industry leaders in their respective domains, from business schools to specialized institutions. Moreover, with alumni donations playing a vital role in sustaining universities, targeting business and leisure travelers offers a chance to connect with alumni visiting airports like BCN.
Universities across the nation are promoting their executive, MBA, and specialized programs to driven professionals seeking to further their careers. By taking advantage of BCN airport advertising, your university can grab the attention of a diverse group of potential students and create a positive impression of your programs. This leads to increased enrollment and sustained support.
In conclusion, BCN airport advertising is the key to effectively marketing your university's enrollment programs to a large audience of travelers. Leverage this high-impact platform to cultivate a positive perception of your programs, increase enrollment, and engage with influential alumni.
Tourism Ascension: Boost Your Brand with Barcelona-El Prat International Airport (BCN) Advertising
Resorting to airport advertising has become a crucial tactic for progressive enterprises such as hotels, tour operators, airlines, tourist attractions, and travel insurance firms to captivate and engage their target audience – travel aficionados. One prime instance is the Barcelona-El Prat International Airport (BCN).
BCN offers an exceptional atmosphere to connect with travelers who are actively seeking novel experiences and destinations. With an engaged audience immersed in the travel mindset, your brand can seize this timely opportunity to leave a lasting impression and ignite curiosity in future journeys.
By employing imaginative techniques like immersive experiential events, attention-drawing digital ads, interactive exhibits, and strategic branding at high-impact touchpoints, your business can effectively capture and target travelers during their journey when they are most open to fresh ideas.
These focused initiatives not only generate memorable experiences for travelers but also enhance brand recognition and boost conversions. The bustling foot traffic at BCN provides an unparalleled platform for businesses like yours to reach a massive number of potential customers, all eager to explore new travel horizons.
Don't let this opportunity slip by. Embrace BCN airport advertising and watch your brand skyrocket as you connect with the passionate travelers who will shape the future of the industry.
Government Outreach Rises with Barcelona-El Prat International Airport (BCN) Advertising
Government entities and organizations understand the strength of airport advertising, particularly at busy hubs like BCN, to engage and connect with a diverse audience of leisure and business travelers. From law enforcement and military recruitment drives to public health initiatives, airports provide a high-visibility platform for reaching a broad audience.
BCN offers a singular environment for government agencies to interact with travelers from various backgrounds, making it an ideal location to convey crucial messages and attract potential candidates. With a distinguished backdrop and an engaged audience, your organization can create a significant impact on those who matter most.
By using tactics like dynamic digital messaging, interactive exhibits, and strategically positioned ads, your government organization can launch engaging and potent campaigns that raise awareness, drive engagement, and emphasize the importance of your mission.
BCN airport advertising enables government agencies and organizations to effectively connect with travelers, turning the airport into a crucial hub for public information and interaction. Don't miss the opportunity to elevate your organization's presence and influence among the traveling public. Embrace BCN airport advertising and watch your message take flight.
Elite Exposure: Luxury Brands Thrive in BCN Airport Advertising
Barcelona-El Prat International Airport (BCN) offers luxury consumer brands an exceptional platform for airport advertising, unlocking distinct opportunities to connect with prosperous leisure and business travelers. BCN's atmosphere creates the perfect backdrop for impressive marketing campaigns, engaging a captive audience in a distinguished setting that radiates sophistication and exclusivity.
As the travel industry thrives, luxury retail and brand advertising at airports like BCN are flourishing, inviting an assortment of premium clothing brands, car makers, jewelry, luggage, fragrances, and more to present their best offerings to this international clientele.
BCN airport advertising enhances the prestigious image of luxury brands, enabling them to align their reputation with the airport's refined environment. This purposeful positioning not only boosts brand credibility but also appeals to discerning consumers who seek the finer things in life.
Furthermore, the prolonged waiting times at airports, particularly outside the U.S., offer a priceless chance for luxury brands to captivate their target audience. With passengers spending considerable time in transit, luxury brands can take advantage of these moments to display their products, creating a lasting impression on the most desirable consumer demographic.
Discover the enchanting power of BCN airport advertising and witness your luxury brand reach new heights, mesmerizing the affluent travelers that embody your market.
Hitting a Home Run with BCN Airport Advertising for Sporting Events
High-profile sporting events attract vast audiences of ardent fans, offering an unparalleled opportunity for advertisers to engage this highly invested audience through airport advertising. Fans journeying to these esteemed events are ready to celebrate, making them an ideal demographic for brands aiming to leave a lasting impact.
Attendees of these significant sporting events typically have substantial household incomes and discretionary spending ability. Airport advertising at locations like BCN enables your brand to effectively establish a connection with these fervent consumers as they set off on their unforgettable adventures.
Utilizing airport advertising during prominent sporting events provides your brand access to a fascinated and receptive audience in a spending frame of mind. The anticipation surrounding these events intensifies the effect of your advertisements, boosting brand awareness, nurturing loyalty, and solidifying your association with unforgettable moments in sports history.
Take advantage of the opportunity to achieve success with airport advertising. Forge connections with dedicated fans and elevate your brand as they travel to support their favored teams and athletes.
Soaring Success: Barcelona-El Prat Airport Advertising
Leaders in entertainment, including theme parks, streaming platforms, movie studios, record labels, event organizers, and live show producers, appreciate the tremendous impact of airport advertising, particularly at Barcelona-El Prat International Airport (BCN). With its constant influx of worldwide travelers, BCN serves as an exceptional platform to promote entertainment products and services to a wide-ranging audience of leisure and business passengers.
Contemporary travelers crave captivating and immersive experiences, which BCN airport advertising is perfectly positioned to provide. Employing state-of-the-art interactive digital installations, ultra-high-definition video panels, and vibrant digital banners, your advertising efforts will leave a lasting impression on your target market, transforming BCN into a dynamic stage for your brand.
BCN airport advertising offers unparalleled flexibility, empowering you to modify and fine-tune your campaign effortlessly, keeping your message up-to-date and engaging. In the rapidly changing entertainment sector, where trends and content evolve continuously, employing cutting-edge technology and attention-grabbing visuals ensures your ad stands out and generates excitement among passengers.
Furthermore, BCN airport advertising allows you to connect with both leisure and business travelers, an essential consideration as many professionals also seek entertainment during their journeys. By engaging this audience, your brand's visibility can significantly increase, sparking interest and boosting revenue.
Seize the chance to leave an indelible mark on a captive audience. BCN airport advertising provides the perfect medium for promoting your entertainment offerings, captivating both leisure and business travelers and propelling your brand to new heights.
Financial Success at New Heights: Engage with Barcelona-El Prat Airport Ads
Financial institutions, such as banks, brokerages, exchanges, cryptocurrency platforms, and other financial services, recognize the immense potential of airport advertising, especially at Barcelona-El Prat International Airport (BCN). The diverse demographic at BCN, encompassing well-educated and affluent individuals, creates an ideal environment to promote your financial products and services.
Modern travelers frequently search for new opportunities and solutions to manage their wealth while on-the-move. BCN airport advertising enables you to directly target these individuals, leveraging the high foot traffic and global reach to convey your message effectively. Business travelers, vacationers, and frequent flyers alike are all potential clients for your financial offerings.
Extended wait times and layovers at BCN create a captive audience, ensuring your advertisement receives attention and consideration. As passengers traverse the airport, they are more likely to engage with your campaign, leading to increased interest and potential conversions. Additionally, the airport setting instills a sense of security and trust, further bolstering the attractiveness of your financial products and services.
BCN airport advertising also highlights your institution's progressive and innovative approach. Sleek and contemporary designs capture travelers' attention, positioning your brand as a frontrunner in the competitive financial market. Whether promoting traditional banking services or groundbreaking cryptocurrency exchanges, BCN airport advertising guarantees your message is delivered with impact.
Don't miss the opportunity to connect with a high-value audience of leisure and business travelers. BCN airport advertising provides the perfect platform for financial institutions to leave a lasting impression, stimulating interest and engagement in your products and services.
Spreading Awareness: Barcelona-El Prat International Airport (BCN) Ads With A Purpose
Local governments and charities understand the enormous potential of advertising at airports like Barcelona-El Prat International Airport (BCN) for amplifying public service messages and increasing visibility for their causes. With millions of passengers transiting airports annually, your message can create a lasting impression on both vacationers and business travelers alike.
Barcelona-El Prat International Airport (BCN) offers a captive audience, allowing your announcements to reach passengers as they queue, unwind in lounges, or head to their boarding gates. This exposure ensures that your message is seen and absorbed by a wide range of demographics. Furthermore, airports are often considered reliable information sources, making them the ideal platform for public service campaigns and non-profit initiatives.
Charitable organizations can utilize BCN airport advertising to inform the public about their objectives and the matters they're passionate about. This international stage lets you engage with global travelers, many of whom may not have previously come across your organization's message. Your campaign can trigger discussions, motivate action, and even generate contributions.
By employing airport advertising, nonprofits can also enable donation opportunities through airport-located kiosks or other technologies. This accessible method lets travelers contribute on-the-spot, further supporting your cause and creating a lasting impact.
To sum up, airport advertising at Barcelona-El Prat International Airport offers an exceptional and persuasive opportunity for public service announcements, non-profits, and campaigns for the public good to reach a large audience of leisure and business travelers. Let your message take flight and inspire positive change through airport advertising.
Healthcare Advertising at Barcelona-El Prat International Airport (BCN)
Advertising at airports like Barcelona-El Prat International Airport is an effective approach for medical groups, hospitals, clinics, health insurance providers, and healthcare technology companies aiming to connect with a diverse audience of vacationers and business travelers. As high-traffic centers, airports provide an unrivaled chance to engage with prospective clients who may need healthcare services or insurance while away from home.
Medical organizations can leverage BCN airport advertising to enhance brand awareness and acquire new patients, while hospitals and clinics can spotlight their specialized services such as urgent care, children's health, or women's health. Health insurance companies can utilize airport advertising to highlight the significance of coverage and present their options, while healthcare technology firms can feature their groundbreaking solutions like telemedicine or wearable devices.
Barcelona-El Prat International Airport advertising covers various formats, including billboards, digital screens, and interactive kiosks, which allows for tailored messaging to specific demographic groups like families, corporate travelers, or older adults. By integrating advanced technology such as augmented reality or virtual reality, your advertising campaign can engage and fascinate passengers, leaving a memorable impression.
In conclusion, advertising at Barcelona-El Prat International Airport presents a distinctive and persuasive opportunity for hospitals, clinics, health tech applications, healthcare technology, and health service providers to reach a vast audience of leisure and business travelers. Elevate your brand and showcase your offerings through the power of BCN airport advertising.
Trusted by Large and Small Companies
Frequently Asked Questions
Is airport advertising effective? expand_more
Airport advertising is highly effective for several reasons. Airports are bustling hubs that cater to a diverse and captive audience, including business travelers, tourists, and frequent flyers. This results in prolonged exposure to your ads and increased brand awareness. Additionally, airport advertising allows you to target specific demographics, ensuring your message reaches the right audience.
Airline club lounges, frequented by business travelers, offer an exclusive environment for targeted advertising, capturing the attention of high-value customers. Furthermore, airport Wi-Fi enables precise device targeting, allowing you to engage with passengers on their smartphones, tablets, or laptops.
With various formats such as digital screens, billboards, and experiential marketing, airport advertising provides a unique opportunity to create memorable and impactful campaigns, ultimately driving higher conversion rates for your brand.
Why is airport advertising important? expand_more
Airport advertising is important due to its unique ability to capture the attention of a diverse, captive audience with significant purchasing power. As passengers spend considerable time in airports during check-in, security screening, layovers, and baggage claim, they are more likely to absorb and engage with advertising messages.
Airport advertising elevates your brand's image, as it is often associated with luxury, innovation, and global reach. By leveraging a variety of formats, such as digital screens, billboards, and experiential marketing, airport advertising creates memorable and impactful campaigns, positioning your brand as a leader in its industry.
Does airport advertising work? expand_more
Absolutely, airport advertising works effectively due to the unique environment and audience it caters to. Airports attract a wide range of passengers, from business professionals to vacationers, providing a captive audience with substantial spending potential. The time spent by passengers during check-in, layovers, security checks, and baggage collection creates ample opportunities for ads to resonate and leave a lasting impression.
Airport advertising allows for precise demographic targeting, ensuring your message reaches an audience most likely to engage with your brand. By utilizing strategic ad placements in areas such as airline club lounges, gate areas, security, ticketing, food area, bag claim, and leveraging airport Wi-Fi for device targeting, you can tailor your campaigns to specific customer segments.
Furthermore, airport advertising offers diverse formats, including digital displays, large-scale billboards, and immersive experiences, which contribute to creating memorable and persuasive campaigns. By capitalizing on the airport's dynamic setting, your brand can achieve increased visibility, enhanced brand image, and ultimately, higher conversion rates.
How much does it cost to advertise at the airport? expand_more
The cost of airport advertising can vary greatly depending on several factors, including the specific airport, location of the advertisement within the airport, ad format, size, duration, and the level of customization. Smaller regional airports typically have lower advertising costs, while prime locations in larger international airports command higher prices due to increased footfall and visibility.
Ad formats, such as digital displays, large-scale billboards, experiential marketing, or ads in airline club lounges, each come with their own price range. Digital ads are often priced on a cost-per-impression basis, while traditional static formats like billboards might be charged monthly or for a fixed campaign duration. Customized, immersive experiences generally require a higher investment due to their unique and interactive nature.
To determine the exact cost of advertising at an airport, it is best to consult with one of our airport advertising specialists for specific rates and available options tailored to your brand's needs and budget.
Which airport advertising is more effective? expand_more
The most effective airport advertising strategy depends on your target audience, campaign goals, and budget. To maximize impact, consider demographics, ad format, budget constraints, and creativity. Tailor your ads to the audience, choose the right format for your objectives, and create visually appealing messages. Ultimately, a well-planned and targeted approach will yield the best results for your airport advertising campaign.
How can EAM help? expand_more
EAM is here to guide businesses and marketing agencies through the exciting world of airport advertising. We're experts in airport advertising and have helped many famous brands and groups run successful advertising campaigns in over 50 airports around the globe. Reach out to us to begin planning your airport advertising campaign.
Do you have any questions?
Reach out to us with any questions or requests.