Reach a Captive Audience
with Airport Advertising
At EAM, We Plan and Deliver Precise, Globally Impactful Airport Advertising Campaigns for Exceptional Results, Wherever Your Audience Travels.
You are in good company.
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Maximize Your Reach with Airport Advertising
- Airport Advertising Impact
- Benefits of Airport Advertising
- Airport Served
- Airport Audiences
- About EAM
At EAM, we specialize in helping marketers take their brand to new heights by reaching millions of airport travelers worldwide.
Our expert airport advertising team is prepared to assist you at each step, from devising a customized plan to seamless execution for optimal brand exposure.
Discover how savvy marketers are capturing the attention of millions of travelers and driving real-world results with these eye-opening insights.
of travelers notice airport advertising.
of U.S. travelers associate airport advertising with high-quality brands and services.
of U.S. travelers reported taking action after seeing airport ads.
have reported purchasing an advertised item while at the airport.
of respondents said they are likely to shop at a brand's brick - and - mortar location after seeing an airport ad.
of frequent flyers are prompted to visit a website or store after seeing a brand's airport advertisement.
same decision after seeing advertising at the airport.
Source: CCA/Nielsen Study
Captive Audience
Reach diverse travelers with substantial spending power, who spend considerable time in airports, resulting in increased ad exposure and engagement.
Precise Targeting
Utilize strategic ad placements and device targeting to effectively reach specific demographics, ensuring your message connects with the most relevant audience.
Elevated Brand Perception
Position your brand as innovative and prestigious, as airport advertising is often associated with luxury, global reach, and cutting-edge technology.
Diverse Ad Formats
Choose from a wide range of formats, including digital displays, billboards, and experiential marketing, to create memorable and high-impact campaigns.
High ROI Potential
Benefit from the unique airport environment to drive brand awareness, generate leads, and boost conversion rates, maximizing your return on investment.
Global Exposure
Reach international audiences as airport advertising connects with travelers from around the world, increasing brand visibility across diverse markets.
Extended Dwell Time
Leverage passengers' waiting periods during check-in, layovers, and baggage claim, allowing for more time to absorb and engage with your ad message.
Influencer Impact
Reach influential decision-makers and high-income earners who frequently travel, amplifying your brand's message among those with significant purchasing power and potential for brand advocacy.
Increased Ad Recall
Benefit from the airport's low ad clutter environment, which makes your message stand out and promotes higher recall rates among travelers.
Adaptability
Take advantage of the flexible nature of airport advertising to easily update or modify campaigns, allowing for timely and relevant messaging that adapts to market trends and consumer behaviors.
North America
- Atlanta - ATL
- Austin - AUS
- Baltimore - BWI
- Boston - BOS
- Burbank - BUR
- Cancun - CUN
- Charlotte - CLT
- Cincinnati - CVF
- Chicago (ORD)
- Chicago - MDW
- Cleveland - CLE
- Columbus - CMH
- Dallas - DAL
- Dallas - DFW
- Denver - DEN
- Des Moines - DSM
- Detroit - DTW
- El Paso - ELP
- Fort Lauderdale - FTL
- Guadalajara - GDL
- Honolulu - HNL
- Houston - IAH
- Houston - HOU
- Indianapolis - IND
- Jacksonville - JAX
- Kansas City - MCI
- Las Vegas - LAS
- Little Rock - LIT
- Long Beach - LGB
- Los Angeles - LAX
- Nashville - BNA
- Maui - OGG
- Memphis - MEM
- Mexico City
- Monterrey - MTY
- Miami - MIA
- Midland - MAF
- Milwaukee - MKE
- Minneapolis - MSP
- New Orleans - MSY
- Newark - EWR
- New York - JFK
- New York - LGA)
- Oakland - OAK
- Oklahoma City - OKC
- Ontario - ONT
- Orange County - SNA
- Orlando - MCO
- Philadelphia PHL
- Phoenix - PHX
- Pittsburgh - PIT
- Portland - PDX
- Sacramento - SMF
- Salt Lake City - SLC
- San Antonio - SAT
- San Diego - SAN
- San Francisco - SFO
- San Juan - SJU
- San Jose - SJC
- Seattle - SEA
- Tampa - TPA
- Tijuana - TIJ
- Washington DC - DCA
- Washington DC - IAD
- West Palm Beach - PBI
Europe
- Amsterdam - AMS
- Athens - ATH
- Barcelona - BCN
- Berlin - TXL
- Brussels - BRU
- Budapest - BDU
- Copenhagen - CPH
- Dublin - DUB
- Frankfurt - FRA
- Geneva GVA
- Hamburg - HAM
- Helsinki - HEL
- Istanbul - IST
- Lisbon - LIS
- London - LGW
- London - LHR
- Madrid - MAD
- Manchester - MAN
- Milano - MXP
- Moscow - DME
- Moscow - SVO
- Munich - MUC
- Oslo - OSL
- Paris - CDG
- Prague - PRG
- Rome - FCO
- Stockholm - ARN
- Vienna - VIE
- Warsaw - WAW
- Zurich - ZRH
South America
- Belo Horizonte - CNF
- Bogota - BOG
- Brasilia - BSB
- Buenos Aires - EZE
- Cali - CLO
- Lima - LIM
- Medellin - MDE
- Montevideo - MVD
- Rio de Janeiro - GIG
- Salvador - SSA
- Santiago - SCL
- Sao Paulo - GRU
Asia & Oceania
- Auckland - AKL
- Bangkok - BKK
- Beijing - PEK
- Brisbane - BNE
- Guangzhou - CAN
- Hanoi - HAN
- Ho Chi Minh City - SGN
- Hong Kong - HKG
- Jakarta - CGK
- Kuala Lumpur - KUL
- Manila - MNL
- Melbourne - MEL
- Osaka - ITM
- Perth - PER
- Seoul - ICN
- Shanghai - PVG
- Shenzhen - SZX
- Singapore - SIN
- Sydney - SYD
- Taipei - TPE
- Tokyo - HND
- Tokyo - NRT
Middle East, India, Africa
- Abu Dhabi - AUH
- Bahrain - BAH
- Bangalore - BLR
- Cape Town
- New Delhi - DEL
- Doha - DOH
- Dubai - DBX
- Jeddah - JED
- Johannesburg - JNB
- Kuwait - KWI
- Mumbai - BOM
- Riyadh - RUH
- Tel-Aviv - TLV
Business Decision Makers
Airport advertising can be a game-changer if you want to connect with business decision makers. These travelers are often executives or managers with busy schedules and limited time.
They're always on the go, so convenience and efficiency are crucial to them. By advertising in airports, you have the opportunity to capture their attention and make a lasting impression on the go, which can translate into significant business opportunities for your brand.
These professionals are looking for ways to make their travel experience as comfortable and stress-free as possible. They prioritize access to exclusive airport lounges, fast track security, and baggage check-in, and other amenities that can help them get to their destination quickly and comfortably.
By showcasing your brand in these environments, you can align your brand with the same values of convenience and efficiency that these decision-makers hold dear.
Affluent Travelers
If you're a marketer looking to connect with affluent consumers, airport advertising is a smart choice. These travelers tend to have high disposable incomes and a desire for luxury experiences, making them a valuable target audience for brands across a variety of industries.
From high-end fashion to fragrances, luxury cars, and other services, these consumers are always on the lookout for products and experiences that align with their sophisticated tastes. They travel frequently, seeking out new destinations and experiences that allow them to indulge in their passions and interests.
By advertising in airports, you have the opportunity to connect with these affluent consumers in a prime moment when they're most receptive to new products and experiences.
Early Tech Adopters
These travelers are typically tech-savvy and are the first to try new tech products and services. They may be more likely to book flights and accommodation online, use mobile apps to check-in and track their flight status, and use new technologies like biometrics and virtual reality to enhance their travel experience.
They may also be more open to trying new travel destinations and experiences that are off the beaten path.
Don't miss out on the chance to connect with these tech-savvy travelers. Let us help you elevate your brand's visibility and connect with the early adopters who are always on the lookout for the next big thing.
Leisure Travelers
Airport advertising is the ideal platform to promote your products, services, events, and programs to leisure travelers.
These travelers are taking a break from their daily lives to enjoy a well-deserved vacation or holiday with friends and family. They're looking for fun and relaxation, and are eager to make the most of their time away from work or business.
By showcasing your brand in airports, you have the opportunity to connect with these travelers at a prime moment when they're most receptive to new ideas and experiences. With our help, you can craft a tailored airport advertising strategy that resonates with their interests and values, capturing their attention and inspiring them to engage with your brand.
Don't miss out on the chance to connect with these regular leisure travelers. Let us help you elevate your brand's visibility and connect with the travelers who are eager to explore new horizons and make the most of their vacation time.
Families
Don't miss out on the chance to connect with family travelers with kids. Let us help you elevate your brand's visibility and connect with the travelers who are eager to make the most of their time away with their children. Whether it's toys, theme parks, or family-friendly movies and concerts, we'll help you reach your target audience and drive real results for your brand.
Students and Alumni
By advertising your university programs in airports, you have the opportunity to connect with both current students and alumni at a prime moment when they're most receptive to new ideas and opportunities. With our help, you can craft a tailored airport advertising strategy that resonates with their interests and values, capturing their attention and inspiring them to explore new educational possibilities. Whether you're looking to reach prospective students or engage with your alumni network, airport advertising is a powerful tool to consider.
Are you ready to elevate your brand and captivate millions of airport travelers globally? Established in 2015, EAM brings over 21 years of collective experience to the forefront, offering unparalleled expertise and dedication to ensure your brand's success in the airport advertising arena.
Customized strategies and seamless execution: Rely on our seasoned team to guide you through every step, from crafting a bespoke strategy to delivering maximum impact and ROI for your brand.
Traveler-centric approach: Our profound understanding of travelers' distinct needs and preferences empowers us to design unforgettable experiences at pivotal touchpoints.
Comprehensive travel media solution: As an all-in-one solution for travel media, EAM has successfully propelled numerous renowned brands and organizations in their airport advertising campaigns across 50+ airports worldwide.
Collaborative partnerships: Building on our already solidified and strong relationships with global concession owner partners, we work hand-in-hand to plan, produce, negotiate, execute, and report on advertising campaigns for optimal outcomes.
Track record of success and reliability: Harness our extensive industry experience and proven accomplishments in airport advertising to attain your marketing objectives and create a lasting impression on millions of airport travelers worldwide.
Built upon a solid foundation and driven by a passion for excellence in airport advertising, EAM invites you to embark on a journey towards extraordinary brand recognition and growth. Connect with us and let us help you craft impactful and memorable advertising journeys!
Powerful Airport Advertising Solutions
- Digital Solutions
- Static Solutions
- Airline Lounges
- Security Area
- WiFi Sponsorships
- Experiential
- Exteriors
- In-Flight Video
Digital Spectaculars
Digital spectacular screens offer a powerful advertising tool to capture significant attention in airports.
Strategically located in high-traffic areas, these screens provide maximum visibility and impact for your brand.
With their attention-grabbing size and creative flexibility, digital spectacular screens can captivate the attention of travelers and drive engagement like never before.
Let us create a tailored advertising strategy that leverages these screens for measurable success.
- Ad spots:Ranges from 8 to 30 seconds.*
- Loop duration:Ranges from 30 to 240 seconds.*
- Capabilities:Full motion animation and static. Use different rotating ads.
- Lead times:7-10 business days.*
* Differs depending on the airport.
Digital Large Format
Large format digital screens offer a unique opportunity to make a lasting impression on travelers.
These screens have the wow factor needed to capture your target audience's attention and inspire them to engage with your brand.
Large format digital screens offer creative flexibility to showcase your brand's messaging and art in a way that resonates with your target audience.
Strategically located in high-traffic areas, these screens ensure maximum visibility and engagement for your brand.
Allow us to design a customized advertising strategy that harnesses the potential of these screens, delivering quantifiable results for your brand.
- Ad spots:Ranges from 8 to 30 second.*
- Loop duration:Ranges from 30 to 240 seconds.*
- Capabilities:Full motion animation and static. Use different rotating ads.
- Lead times:7-10 business days.*
* Differs depending on the airport.
Digital Screen Network
By using digital network screens, you can deliver your message to travelers multiple times throughout their journey.
Strategically placed in high-traffic areas, these screens ensure maximum exposure for your brand.
These screens build frequency and drive engagement, making them an effective advertising option.
Digital network screens provide a unique opportunity to connect with your target audience in a prime moment when they're most receptive to new ideas and experiences.
Creative lead times are 7-10 business days.
Elevate your brand's visibility and connect with travelers in airports using digital network screens.
Let us develop a personalized advertising approach that utilizes these screens for tangible success in promoting your brand.
- Ad spots:Ranges from 8 to 30 second.*
- Loop duration:Ranges from 30 to 240 seconds.*
- Capabilities:Full motion animation and static. Use different rotating ads.
- Lead times:7-10 business days.*
* Differs depending on the airport.
Video Walls
Video walls are strategically positioned in high-traffic areas of the airport, ensuring maximum visibility and engagement for your brand.
These high-impact screens provide maximum visibility for your brand, making a lasting impression on travelers.
With their large size and creative flexibility, video walls offer a unique opportunity to showcase your brand's messaging and art in a way that truly resonates with your target audience.
- Ad spots:Ranges from 8 to 30 second.*
- Loop duration:Ranges from 30 to 240 seconds.*
- Capabilities:Full motion animation and static. Use different rotating ads.
- Lead times:7-10 business days.*
* Differs depending on the airport.
Baggage Claim Digital Network
Baggage claim digital network screens provide a unique opportunity to connect with travelers at a prime moment.
Strategically placed in high-traffic areas throughout the baggage claim area, these screens ensure maximum exposure for your brand.
By using baggage claim digital network screens, you can deliver your message to travelers multiple times, building frequency and driving engagement.
Whether you're promoting a new product, service, or event, these screens offer a unique opportunity to connect with your target audience in a prime moment when they're most receptive to new ideas and experiences.
Seize the opportunity to enhance your brand's presence and engage with passengers in the baggage claim area.
- Ad spots:Ranges from 8 to 30 second.*
- Loop duration:Ranges from 30 to 240 seconds.*
- Capabilities:Full motion animation and static. Use different rotating ads.
- Lead times:7-10 business days.*
* Differs depending on the airport.
Flight Information Digital Screens
Flight information screens are some of the most frequently viewed screens in the airport, making them a highly valuable advertising space to capture travelers' attention.
As travelers check their flight times, they often have idle time to browse other content on the screens, providing an opportunity for advertisers to reach them with targeted messaging.
Strategically located in high-traffic areas such as near departure and arrival gates, these screens provide maximum visibility and impact for your brand.
Whether you're promoting a new product, service, or event, these screens offer a powerful way to connect with your target audience and capture their attention.
- Ad spots:Ranges from 8 to 30 second.*
- Loop duration:Ranges from 30 to 240 seconds.*
- Capabilities:Full motion animation and static. Use different rotating ads.
- Lead times:7-10 business days.*
* Differs depending on the airport.
Digital Charging Network
Digital charging network screens are a highly effective advertising tool for brand marketers looking to maximize their reach and connect with travelers in airports.
These screens are strategically located in high-traffic areas throughout the airport, ensuring maximum exposure for your brand.
By using digital charging network screens, you can not only deliver your message to travelers but also provide them with a useful service - the ability to charge their devices.
This dual functionality of advertising and providing a service can help to build a positive brand image and increase engagement with your target audience.
- Ad spots:Ranges from 8 to 30 second.*
- Loop duration:Ranges from 30 to 240 seconds.*
- Capabilities:Full motion animation and static. Use different rotating ads.
- Lead times:7-10 business days.*
* Differs depending on the airport.
Large Format Banners
Large format banners offer a large, eye-catching space that can capture the attention of everyone walking through the airport.
They can be strategically placed on walls or hung from ceilings throughout the airport, ensuring maximum exposure for your brand.
With large format banners, you have the opportunity to own 100% of the share of voice, meaning your message is the only one being seen by travelers in that area.
With bold and bright colors, they stand out from the neutral tones of airport terminals, making them hard to miss.
Allow our experts to assist you in crafting a tailored advertising plan that harnesses the power of large format banners, providing quantifiable outcomes and supporting your marketing objectives.
- Size:Various sizes.*
- Production lead time:14-21 business days*
- Production cost:Banners have a printing, shipping, install, and removal cost.*
* Differs depending on the actual unit.
Tension Fabric Display
Tension fabric displays are a visually stunning way to showcase your brand or product in the airport.
With their ability to command attention and stand out in a crowded airport environment, tension fabric displays are an effective way to capture the attention of travelers.
Compared to other advertising formats in the airport, tension fabric displays offer a cost-effective solution to reach a large audience.
With tension fabric displays, you have the opportunity to own 100% of the share of voice, meaning your message is the only one being seen by travelers in that area.
- Size:Various sizes.*
- Production lead time:14-21 business days*
- Production cost:TFD's have a printing, shipping, install, and removal cost.*
* Differs depending on the actual unit.
Wall Wraps
Wall wraps offer a visually striking and modern way to showcase your brand in the airport, with the ability to customize and make them unique to your brand.
Strategically placed throughout the airport in high-traffic areas, wall wraps can capture the attention of travelers, providing maximum visibility and impact for your brand.
With wall wraps, you have the opportunity to own 100% of the share of voice, meaning your message is the only one being seen by travelers in that area.
Wall wraps offer a highly effective method to distinguish your brand within the airport environment; allow us to help you capitalize on this opportunity and elevate your brand to unprecedented levels.
- Size:Various sizes.*
- Production lead time:14-21 business days*
- Production cost:Wall wraps have a printing, shipping, install, and removal cost.*
* Differs depending on the actual unit.
Spectacular
Spectaculars are medium to large-scale displays placed in high-traffic areas throughout the airport.
They offer a unique opportunity to showcase your brand in a visually backlit stunning way.
Spectaculars can be a cost-effective solution to create a lasting impact.
With the ability to own 100% of the share of voice, your message is the only one being seen by travelers in that area.
- Size:Various sizes.*
- Production lead time:14-21 business days*
- Production cost:Spectaculars have a printing, shipping, install, and removal cost.*
* Differs depending on the actual unit.
Mini-Spectacular
Maximize your brand's reach and impact with mini-spectaculars - the cost-effective way to showcase your message in the airport. With 100% ownership, you can be sure that your brand will be the sole focus of travelers passing by.
Strategically placed throughout the airport in high-traffic areas, mini-spectaculars provide maximum visibility and exposure for your brand. Utilize multiple units to capture even more attention and create a powerful presence in the airport.
With their backlit enhancements and bold designs, mini-spectaculars offer a visually stunning way to showcase your product, service, or event in a way that truly resonates with your target audience.
Compared to other advertising formats in the airport, mini-spectaculars offer a cost-effective solution to achieve a wow factor and create a lasting impact. Don't miss out on the chance to elevate your brand's visibility and make a lasting impression in airports.
- Size:Various sizes.*
- Production lead time:14-21 business days*
- Production cost:Mini-Spectaculars have a printing, shipping, install, and removal cost.*
* Differs depending on the actual unit.
Dioramas
Dioramas are an effective advertising solution to capture the attention of travelers in airports.
By utilizing multiple units, you can increase the exposure and visibility of your brand to a wider audience. Dioramas also offer backlit enhancements to create a visually striking display that captures the attention of travelers even in low-light areas.
Dioramas offer a cost-effective solution for creating a strong presence in the airport, compared to other forms of airport advertising.
We will help you develop a customized strategy that leverages the potential of dioramas, delivering measurable results and helping you achieve your marketing goals.
- Size:Various sizes.*
- Production lead time:14-21 business days*
- Production cost:Dioramas have a printing and shipping cost.*
* Differs depending on the actual unit.
Jet Bridge Wraps
Jet bridge wall wraps offer a captivating and imaginative way to capture the attention of travelers in a captive environment.
The jet bridge provides a unique opportunity to create a powerful first impression for passengers arriving at the airport and a lasting impression for passengers departing from the airport.
By advertising in this space, brands can own the area and reach a diverse audience in a cost-effective way, making it an ideal choice for financial institutions, insurance companies, tourism, and entertainment brands.
Don't miss out on the chance to elevate your brand's visibility and create a lasting impression.
- Size:Various sizes.*
- Production lead time:14-21 business days*
- Production cost:Jet Bridge Wraps have a printing, shipping, install, and removal cost.*
* Differs depending on the actual unit.
Digital Screens
Digital screen advertising in airline business club lounges offers a unique opportunity to reach affluent and discerning audiences of business decision-makers and high net worth individuals.
These clubs provide a captive environment where travelers spend significant amounts of time, sometimes upwards of 90 minutes, making it an ideal place to showcase your brand.
By using digital screen advertising in business club dining and seated areas, brands can increase their visibility and reach an influential audience of business decision-makers and high net worth individuals in a cost-effective and imaginative way.
- Ad spots:30 seconds.
- Loop duration:Ranges from 5-6 minutes.*
- Capabilities:Full motion animation and static. Use different rotating ads.
- Lead times:5-7 business days.*
* Differs depending on the airport and airline.
Video Wall
Video walls offer an expansive canvas for brands to capture the attention of affluent business decision-makers and high net worth individuals in business club lounges.
Ranging from 84-100 inches, these walls are impossible to ignore and provide a visually striking backdrop for brand messaging.
By utilizing video walls, brands can cost-effectively increase their visibility and reach a highly influential audience, making it a smart choice for any advertising campaign targeting affluent travelers.
Video walls in business club lounges provide a captive audience, ensuring that brands can make a lasting impression on their target audience during their extended wait times.
- Ad spots:30 seconds.
- Loop duration:Ranges from 5-6 minutes.*
- Capabilities:Full motion animation and static. Use different rotating ads.
- Lead times:5-7 business days.*
* Differs depending on the airport and airline.
Entrance Banners
Target high-level decision-makers and affluent individuals with entrance banners in airport business club lounges.
Engage with a discerning audience in a premium, brand-safe environment that showcases authority and allure.
Make a lasting impression on an elite clientele, leveraging your brand's prestige and exclusivity.
Showcase innovations for business-to-business brands or emphasize luxury for high-end brands, catering to the tastes of an affluent audience.
Utilize cost-effective, eye-catching airport lounge banners to enhance visibility and connect with influential decision-makers who value quality and luxury.
- Size:Various sizes.*
- Production lead time:14-21 business days*
- Production cost:Banners have a printing, shipping, install, and removal cost.*
* Differs depending on the actual unit.
Brand Experience
Revolutionize brand engagement with experiential advertising in airport lounges, captivating a captive audience of travelers.
Deliver interactive and immersive experiences that create lasting impressions and foster brand loyalty.
Implement diverse activations, including brand ambassador programs, tech-focused displays, and product sampling, for memorable brand exposure.
Engage affluent customers face-to-face, showcasing products or services uniquely and effectively.
Achieve cost-effective reach for a valuable travel audience while providing enjoyable, memorable experiences that resonate long after their journey.
- Size:Various sizes.*
- Production lead time:2-3 months*
- Production cost:Fabrication, printing, shipping, install, materials, removal, and more.*
* Differs depending on the actual unit.
Charging Stations
The digital charging network screens in business clubs offer an effective method for brand advertisers to engage with airport passengers and broaden their audience while simultaneously providing a valuable device charging service.
These clubs provide a captive environment where travelers spend significant amounts of time, sometimes upwards of 90 minutes, making it an ideal place to showcase your brand.
Brands can increase their visibility and reach an influential audience of business decision-makers and high net worth individuals in a cost-effective and imaginative way.
- Ad spots:30 seconds.
- Loop duration:Ranges from 5-6 minutes.*
- Capabilities:Full motion animation and static. Use different rotating ads.
- Lead times:5-7 business days.*
* Differs depending on the airport and airline.
Security Tray
Captivating, diverse reach: By advertising on airport security trays, your brand can effortlessly engage a wide variety of travelers during an essential part of their journey.
Limitless creativity: Cater to a range of industries, from streaming services to financial companies, by designing eye-catching and appealing messages in this unique space.
Cost-effective strategy: Make a lasting impact on a valuable audience without exceeding your budget through security tray advertising.
Stand out from the crowd: Differentiate your brand from conventional advertising methods and leave a lasting impression on potential customers.
- Production cost:Printing, install, and shipping.
- Lead times:3-4 weeks.*
* Differs depending on the airport.
Airport Security Area Domination
Immersive brand experience: Airport security area domination advertising allows your brand to capture the attention of travelers through a complete takeover of the space with engaging messaging.
Diverse ad formats: Utilize a range of creative elements, including wall wraps, banners, fence clings, and security tray branding, to leave a lasting impression on passengers during a crucial airport touchpoint.
Captive environment: Connect with customers in a setting where their attention is focused, providing a more effective platform for showcasing your brand message.
Reach valuable audiences: Leverage this powerful approach to engage with a diverse and highly sought-after demographic, enhancing your brand's visibility and impact.
- Production cost:Printing, shipping, install, and removal.
- Lead times:14-21 business days.*
* Differs depending on the airport.
Airport WiFi Sponsorship
Sponsoring Wi-Fi access at airports enables your brand to engage with travelers in a valuable and impactful way through their personal devices.
Versatile call-to-action: Utilize a variety of approaches to target customers, fostering interaction and interest in your brand.
By offering free Wi-Fi to travelers, your brand creates a lasting impression by providing tangible benefits that they will appreciate.
Digital mobile advertising at airports allows your brand to effectively target a wide array of audiences, including ecommerce, B2B, and travel companies.
Leverage the captive airport environment to boost customer engagement, sales, and brand loyalty through sponsored Wi-Fi access.
- Ad spots:30 seconds.
- Capabilities:Video and static. Choose from a variety of call-to-action pages.
- Lead times:5-7 business days.
Exhibit Space
Captivating engagement: Experiential advertising at airports enables your brand to interact with a captive audience of travelers through immersive and interactive experiences.
Lasting impressions: Create unforgettable moments for customers by offering a variety of activations, including brand ambassador programs, tech-focused displays, and product sampling.
Unique showcase: Exhibit spaces provide an exceptional platform to present your products or services in a memorable manner and facilitate face-to-face customer interactions.
Cost-effective reach: Engage a valuable travel audience with exhibit space advertising at the airport, maximizing your brand's impact without overspending.
Memorable experiences: Delight customers with a fun and exciting activation they will remember and associate with your brand long after their travels.
- Size:Various sizes.*
- Production lead time:2-4 months*
- Production cost:Fabrication, printing, shipping, install, materials, removal, and more.*
* Differs depending on the actual activation and airport.
Exterior Airport Banners
Leverage the power of exterior signage to engage airport visitors as they arrive or depart, ensuring your brand remains top-of-mind. Utilize high-impact formats like billboards, building wraps, and digital screens to create unforgettable visuals and make a lasting impression on your target audience. Embrace airport exterior advertising to elevate brand awareness and leave travelers with a memorable connection to your brand.
- Production cost:Printing, shipping, install, and removal.
- Lead times:14-21 business days.*
* Differs depending on the airport.
Airport Digital Billboards
Reach a captive, diverse audience: Exterior digital billboards at the airport enable your brand to engage with a wide variety of travelers, amplifying your brand's visibility.
Attention-grabbing visuals: Utilize creative messaging on digital billboards to make a lasting impression on travelers and effectively communicate your brand's message.
Authority perception: Leverage the elevated credibility travelers associate with airport branding, enhancing your brand's reputation and appeal.
Valuable audience engagement: Connect with a highly sought-after demographic to increase brand awareness, drive engagement, and foster loyalty.
- Ad spots:5-10 seconds.
- Capabilities:Full motion animation and static.
- Lead times:7-10 business days.
Pre-Roll Spot on Seatback
Pre-roll seat back advertising is an innovative way for brands to reach a captive audience of travelers mid-flight.
With the ability to deliver content directly to the screen in front, advertisers can utilize video-on-demand ad spots for tv shows and movies to create an impactful and memorable message.
These programs provide a unique opportunity for brands to reach customers with a 30-second spot duration, creating a lasting impression on passengers in a captive environment.
In-flight seat back screen advertising provides a valuable touchpoint for brands to connect with customers and promote their products or services.
It's a cost-effective way for brands to reach a diverse audience and make an impression mid-flight.
Roadblock Spot on Seatback
Advertisers can place video ads on the seatback screens of airplanes to reach a captive audience of travelers during their flight. Pre roll and roadblock.
These spots provide a unique opportunity for brands to reach all customers onboard with a must watch 30-second spot full audio, creating a lasting impression on passengers in a captive environment.
- Ad spots:30 seconds.
- Capabilities:Video.
- Lead times:30-45 business days.*
* Differs depending on the airline.
Spots on Personal Devices
Brands advertising inflight through personal devices, such as tablets, phones, and laptops, is an innovative way to reach a captive audience of travelers mid-flight.
With the ability to deliver content directly to passengers, advertisers can utilize live TV advertising and video-on-demand ad spots to create an impactful and memorable message.
These programs provide a unique opportunity for brands to reach customers with a 30-second spot duration, creating a lasting impression on passengers in a captive environment.
In-flight advertising provides a valuable touchpoint for brands to connect with customers and promote their products or services. It's a cost-effective way for brands to reach a diverse audience and make an impression mid-flight.
- Ad spots:30 seconds.
- Capabilities:Video.
- Lead times:14-45 business days.*
* Differs depending on the airline.
Boarding Passes
Advertisers can place branding or advertising on boarding passes to reach travelers as they check-in for their flight. This format can be used to promote travel-related products and services or to build brand awareness.
Airport Advertising Examples
Case Studies
Inspiration for your next campaign
- Dynatrace
- Fortinet
- Invest in Canada
- Radisson
- Fabric
- University of Pennsylvania
- BYU
- Rauw Alejandro
- Flexispot
Dynatrace offers a platform for understanding the performance of multi-cloud environments. A publicly traded company that serves customers in a variety of regions including North America, Europe, the Middle East, Africa, Asia Pacific, and Latin America. It was established in 2005 and generates revenue of approximately billion dollars per year.
The Journey
Dynatrace worked with EAM to plan and carry out a worldwide airport advertising campaign across various continents such as Europe, Asia, Australia, North America, and South America. Together with our airport concession partners, we crafted an airport media campaign that included both digital large format and digital screen networks that reached specific groups of people within airports.
Outcomes
Dynatrace's campaign was displayed in major airports including Paris, London, São Paulo, Kuala Lumpur, Mexico City, Tokyo, and others. It reached over 60 million people around the world.
Fortinet, Inc. provides broad, integrated, and automated cybersecurity solutions in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. The company, which is publicly traded. It was established in 2000 and generates revenue of approximately 4.4 billion dollars per year.
The Journey
We helped Fortinet develop, plan, and execute a U.S. and Canada airport advertising campaign across many markets such as Las Vegas, New York, Chicago, San Francisco, Toronto, Washington DC, Dallas, and many more.
Outcomes
Fortinet’s campaign was able to garner over 40 million impressions and helped elevate the brand as a leader in cybersecurity solutions.
Invest in Canada works directly with global investors to unlock investment opportunities and facilitate expansion in Canada. They bring industry, community and government partners together to offer seamless services that make it easy for you to grow your operations in Canada.
The Journey
EAM supported Invest In Canada by helping to develop and implement a customized approach that targeted airports in the U.S., Europe, and Middle East. The goal was to promote investment opportunities in Canada to C-level executives. A combination of digital and print media effectively reached this traveling demographic.
Outcomes
The Invest in Canada campaign appeared in prominent airports such as London, Dubai, and New York, as well as in airline club lounges across various U.S. airports. This exposure enabled Invest in Canada to garner more than 49 million impressions.
Radisson Hotel Group provides a dynamic set of hotel brands for a wide range of travelers and budgets. Each of these brands has its own identity. Any traveler can feel at home when they decide to stay with us, because there is always a Radisson Hotel that caters to their needs.
The Journey
EAM assisted Radisson in planning and executing a South America and Mexico City marketing effort. The objective was to increase awareness for Radisson's properties in key tourist spots. Both digital and physical branding was employed to reach travelers.
Outcomes
This campaign resulted in over 30 million impressions across Buenos Aires, Santiago, Bogota, and Mexico City.
Fabric is the headless commerce platform purpose-built for growth. Headless means connecting every sales channel (head) to a single source with Fabric. Customers like GNC and The Honest Company trust fabric for its open and modular design, allowing them to be live in weeks without having to re-platform.
The Journey
EAM helped Fabric plan and executed a full takeover of digital and security tray signage at San Jose Airport. Fabric was able to take over 82 digital faces covering 5,252 square feet of live area. In addition, all 760 TSA trays in the security line had Fabric branding on it.
Outcomes
With over 10 million impressions, Fabric was able to showcase their offering and attract new customers. The San Jose takeover allowed Fabric to establish and position itself as a trustworthy leader in the space. Maintain a high level of visibility with different audiences.
The Wharton School of the University of Pennsylvania is the business school of the University of Pennsylvania, a private Ivy League research university in Philadelphia. Generally considered to be one of the most prestigious business schools in the world, the Wharton School is the world's oldest collegiate business school, having been established in 1881.
The Journey
We assisted The Wharton School in planning and executing a crucial initiative to raise awareness of their Executive Education program. The plan was to target and focus on professionals in business club lounges of major airports in the U.S. Cities targeted included: Philadelphia, New York, Dallas, Atlanta, Denver, Minneapolis, San Diego, and Atlanta.
Outcomes
Wharton successfully connected with targeted professionals in United, Delta, and American Airlines business club lounges.
Brigham Young University is a private research institution located in Provo, Utah. Founded in 1875, it currently has over 30,000 undergraduate students enrolled, and more than 440,000 living alumni.
The Journey
We assisted BYU with planning and carrying out a multi-market airport advertising campaign aimed at increasing enrollment for the upcoming year. We used the digital video capabilities of airports in Salt Lake City, Dallas, Chicago, and Washington DC as the main focus of the campaign.
Outcomes
We implemented a strategic approach to maximize BYU's budget by having ongoing year round ads in Salt Lake City Airport and rotating them in other key markets. This campaign was run for an entire year, which allowed BYU to maintain a high level of visibility with different audiences.
Rauw Alejandro, is a world-renowned singer and songwriter from Puerto Rico. His Vice Versa album has amassed more than 3.6 Billion streams and topped the Best Albums of 2021 lists in The New York Times, Rolling Stone, NPR, and Billboard.
The Journey
EAM helped plan, secure, and execute a domestic and international airport and inflight ad campaign for the release of Rauw’s newest album “Saturno”. Reaching a massive audience in Miami, Madrid, Barcelona, New York, Chicago, and onboard all JetBlue planes.
Outcomes
The ads for Rauw Alejandro’s Saturno have been seen by over 15 million people across the U.S. and in Spain. This campaign will not only accompany the release of the album but also help with promotion of the upcoming tour.
Flexispot has always been the go-to for the best height adjustable standing desks, offering ergonomic solutions that help people upgrade their home office. The company has 20 years of experience in the ergonomics industry and have helped over 10 million people avoid spine health problems with their array products.
The Journey
We were tasked by Flexispot to boost brand recognition in the U.S. We aided in pinpointing crucial airports for their campaign and executed a yearly branding takeover of TSA security trays in 5 major cities: Chicago, Denver, Charlotte, Washington DC, and Los Angeles.
Outcomes
Flexispot generated over 100 million impressions by displaying their brand to U.S. consumers at 5 major airports.
Advertise to Specific Market Segments
- B2B
- Conference
- B2C
- Education
- Tourism
- Government
- Luxury
- Events
- Entertainment
- Financial & Crypto
- PSA & Non-Profits
- Healthcare
Captivating Key Business Decision-Makers At Airports
Airports present a unique opportunity for B2B brands like yours to directly target business decision-makers. With a captive audience of professionals and frequent travelers who spend significant time in transit, airport advertising offers an invaluable platform to reach this influential demographic.
To make a lasting impression on these business decision-makers, it's crucial to tailor your advertising campaigns to their specific needs, preferences, and behaviors. Leverage a variety of advertising channels, such as dynamic digital displays, interactive activations, and eye-catching traditional signage options, to create a powerful and memorable advertising experience.
By focusing on delivering a compelling message that highlights your brand's unique value proposition and designing engaging, relevant campaigns, you can effectively capture the attention of key decision-makers. This strategic approach to airport advertising will not only elevate your brand recognition among your target audience but also drive conversions and foster lasting relationships with influential business customers.
Seize the opportunity to make an impact with your airport advertising campaigns and connect with the decision-makers who matter most to your business.
Arrivals Meet Advertising: Captivate Conference-Goers At The Airport!
As conference attendees arrive at the host city's airport, there lies a prime opportunity for your brand to make a powerful first impression on this influential audience. Airport advertising enables you to effectively connect with these business travelers as they navigate the airport, eager to attend the event.
To capture the attention of conference-bound travelers, craft tailored advertising campaigns that resonate with their specific needs and interests. By strategically placing your ads within the airport, you can create memorable and engaging experiences for these newly arrived visitors, setting the stage for meaningful connections.
Leverage airport advertising to elevate your brand visibility and establish your company as a key player in the industry among conference attendees. This targeted approach will not only enhance brand recognition and loyalty but also drive sales and revenue growth in the long run.
Maximize your brand's reach by engaging with business travelers as they arrive in the host city for conferences and conventions – make a lasting impact through strategic airport advertising that drives your brand's success.
High-Flying Impressions: Capturing Consumers With Airport Advertising
Airport advertising provides a powerful opportunity for your brand to make a lasting impression on consumers, whether they're traveling for leisure or business. Given the extended dwell times and heightened attentiveness at airports, it's the perfect platform to connect with your target audience and foster positive brand associations.
Studies by Nielsen reveal that 68% of U.S. travelers associate airport advertising with high-quality brands and services, while 76% take action after seeing airport ads. This underscores the considerable impact airport advertising can have on consumer behavior.
To effectively engage with consumers traveling for both leisure and business, utilize a variety of innovative strategies, such as experiential activations, dynamic digital messaging, interactive displays, and targeted branding at crucial touchpoints. These tactics will not only help your brand differentiate itself in a competitive marketplace but also create memorable experiences for consumers.
In conclusion, airport advertising enables your brand to establish a connection with a diverse and valuable consumer audience, enhance brand perception, and boost recognition and sales. Capitalize on the opportunity to captivate your target audience and leave a lasting impression with engaging airport advertising campaigns.
Boost Enrollment With Airport Advertising
For universities looking to promote their enrollment programs and reach a wider audience of prospective MBA, postgraduate, or specialized program students, airport advertising offers an unparalleled platform. Given the significance of selecting the right school, it's essential to showcase your programs in a prestigious environment, and airports deliver just that.
Airport advertising allows universities to present their programs as authoritative in their respective fields, from business schools to specialized institutions. Additionally, with alumni donations playing a significant role in supporting universities, targeting business and leisure travelers creates an opportunity to connect with alumni who frequent airports.
Nationwide, universities are promoting their executive, MBA, and specialized programs to busy professionals eager to advance their careers. By leveraging airport advertising, your university can capture the attention of a diverse audience of potential students and foster a positive perception of your programs. This leads to increased enrollment and ongoing support.
In conclusion, airport advertising is the key to successfully marketing your university's enrollment programs to a vast audience of travelers. Utilize this high-impact platform to create a positive perception of your programs, drive enrollment, and connect with influential alumni.
Tourism Takeoff: Elevate Your Brand With Airport Advertising
Advertising in airports has become an essential strategy for forward-thinking businesses like hotels, tour operators, airlines, tourist attractions, and travel insurance companies to captivate and engage with their target audience – the travel enthusiasts.
Airports provide the perfect environment to connect with travelers who are actively seeking new experiences and destinations. With a captive audience immersed in the travel mindset, your brand can seize this opportune moment to create a lasting impression and spark interest in future travel.
By leveraging innovative approaches such as immersive experiential activations, eye-catching digital messaging, interactive displays, and strategic branding at high-impact touchpoints, your business can effectively captivate and target travelers during their journey, when they're most receptive to new ideas.
These targeted efforts not only create unforgettable experiences for travelers but also elevate brand recognition and drive conversions. The airport's bustling foot traffic offers an unrivaled platform for businesses like yours to reach a vast number of potential customers, all eager to explore new travel opportunities.
Don't miss the chance to make your mark in the world of travel. Embrace airport advertising and watch your brand soar to new heights as you connect with the passionate travelers who will shape the future of the industry.
Airport Advertising For Government Success
Government entities and organizations recognize the power of airport advertising to engage and connect with a diverse audience of leisure and business travelers. From recruitment drives for law enforcement and military to public health campaigns, airports provide a high-visibility platform for reaching the masses.
Airports offer a unique environment for government agencies to interact with travelers of various backgrounds, making it an ideal setting to convey essential messages and attract potential candidates. With a prestigious backdrop and a captive audience, your organization can create a strong impact on those who matter most.
Utilizing strategies such as dynamic digital messaging, interactive displays, and strategically placed ads, your government organization can launch engaging and influential campaigns that raise awareness, drive engagement, and reinforce the significance of your mission.
Airport advertising allows government agencies and organizations to effectively connect with travelers, transforming the airport into a vital hub for public information and interaction. Don't miss the chance to elevate your organization's presence and influence among the traveling public. Embrace airport advertising and watch your message soar.
First-Class Exposure: Luxury Brands Soar In Airport Advertising
Luxury consumer brands discover immense value in airport advertising, capitalizing on the unique opportunities it presents to reach affluent leisure and business travelers. Airports offer an unparalleled environment for high-impact marketing campaigns, attracting a captive audience in a prestigious setting that exudes elegance and exclusivity.
With travel on the rise, the demand for luxury retail and brand advertising in airports has skyrocketed, welcoming an array of high-end clothing brands, automotive manufacturers, jewelry, luggage, fragrances, and more to showcase their finest offerings in this global marketplace.
The esteem associated with airport advertising serves as a driving force for luxury brands, allowing them to align their image with the airport's sophisticated atmosphere. This strategic placement bolsters brand reputation and entices discerning consumers with a taste for the finer things in life.
Moreover, the extended dwell times in airports, particularly in the U.S., present an invaluable opportunity for luxury brands to engage their target audience. As passengers spend a significant amount of time awaiting their flights, luxury brands can seize the moment to showcase their products, leaving a lasting impression on the most sought-after consumer demographic.
Embrace the allure of airport advertising and watch your luxury brand ascend to new heights, captivating the affluent travelers that define your market.
Scoring Big With Airport Advertising For Sporting Events
High-profile sporting events such as the FIFA World Cup, Olympics, Super Bowl, Formula-1, Nascar, and college bowl games draw massive crowds of passionate fans, presenting a golden opportunity for advertisers to tap into this highly engaged audience through airport advertising. Fans traveling to these prestigious events are eager to celebrate, making them an ideal target for brands looking to make a lasting impression.
The attendees of these major sporting events are often affluent, boasting high household incomes and discretionary spending power. By advertising in airports, your brand can effectively connect with these enthusiastic consumers as they embark on their unforgettable journeys.
Airport advertising during key sporting events allows your brand to reach a captivated and receptive audience in a spending mindset. The excitement surrounding these events amplifies the impact of your ads, increasing brand visibility, fostering loyalty, and strengthening your association with the sporting world's most iconic moments.
Don't miss the chance to score big with airport advertising. Seize the opportunity to connect with devoted fans and elevate your brand as they travel to cheer on their favorite teams and athletes.
Takeoff To Stardom: Airport Advertising
Theme parks, streaming services, movie studios, music record companies, concert companies, and live show producers all recognize the power of airport advertising to captivate a diverse audience of leisure and business travelers. Airports are bustling hubs that draw visitors from around the globe, making them the perfect stage for promoting entertainment products and services to key demographics.
The modern traveler seeks engaging and immersive experiences, and airport advertising is uniquely poised to deliver just that. With cutting-edge interactive digital displays, high-definition video screens, and dynamic digital posters, your advertising campaign can create a lasting impression on your target audience, transforming the airport environment into an attention-grabbing showcase for your brand.
Airport advertising offers unmatched flexibility, allowing you to update and tailor your campaign with ease, ensuring your message remains fresh and relevant. This adaptability is crucial in the fast-paced entertainment industry, where content and trends are constantly evolving. By leveraging the latest technology and captivating visuals, your advertisement can stand out from the crowd and create a buzz among travelers.
In addition, airport advertising enables you to reach both leisure and business travelers – a vital distinction as many business travelers also seek entertainment options during their trips. By tapping into this audience, you can increase the visibility of your brand, driving interest and generating revenue.
Don't miss the opportunity to make an unforgettable impression on a captive audience. Airport advertising provides the ideal platform to showcase your entertainment offerings, captivating leisure and business travelers alike and elevating your brand to new heights.
High-Flying Finance: Captivate With Airport Ads
Banks, stock brokers, exchanges, crypto exchanges, crypto coins, and financial service institutions all recognize the incredible potential of airport advertising to captivate a high-value audience of leisure and business travelers. With a diverse demographic that includes well-educated and affluent individuals, airports are an ideal platform to showcase your financial products and services.
Today's modern traveler is often searching for new opportunities and solutions to manage their wealth on-the-go. Airport advertising allows you to directly target these individuals, harnessing the high foot traffic and global reach to deliver your message effectively. Business travelers, tourists, and frequent flyers alike are all potential customers for your financial offerings.
The extended wait times and layovers at airports create a captive audience, ensuring that your advertisement is seen, read, and considered. As travelers navigate the airport environment, they are more likely to engage with your campaign, leading to increased interest and potential conversions. Moreover, the airport setting fosters a sense of security and trust, further enhancing the appeal of your financial products and services.
Airport advertising also showcases your institution's forward-thinking and innovative approach. Sleek and modern designs help capture the attention of travelers, positioning your brand as a leader in the competitive financial landscape. Whether promoting traditional banking services or cutting-edge crypto exchanges, airport advertising ensures your message is conveyed with impact.
Don't miss the opportunity to reach a high-value audience of leisure and business travelers. Airport advertising provides the perfect stage for financial institutions to make a lasting impression, driving interest and engagement in your products and services.
Soaring Causes: Making A Difference With Airport Ads
Municipalities and non-profit organizations understand the immense power of airport advertising to magnify public service announcements and increase awareness about their causes. With airports witnessing millions of visitors each year, your message can make a substantial impact on a diverse group of leisure and business travelers.
The captive audience provided by airports ensures your announcement is seen by travelers as they queue, unwind in lounges, or traverse to their gates. This scenario presents a multitude of opportunities for your message to be seen and internalized by a wide-ranging demographic. Moreover, the reputation of airports as reliable sources of information makes them the ideal platform for public service announcements and non-profit campaigns.
Non-profit organizations can utilize airport advertising's extensive reach to educate the public about their mission and the causes they champion. This global platform allows you to engage with travelers from all over the world, many of whom might be unfamiliar with your organization's message. Your campaign can ignite discussions, motivate action, and potentially spur donations.
Non-profits can also foster giving opportunities through airport-based kiosks or other innovative technologies, using airport advertising. This on-the-go approach allows travelers to donate instantaneously, further endorsing your cause and amplifying impact.
To sum up, airport advertising offers a unique and compelling opportunity for public service announcements, non-profits, and public good campaigns to connect with a wide audience of leisure and business travelers. Propel your message and inspire positive change using the powerful vehicle of airport advertising.
Healthcare Airport Advertising
Airport advertising is a powerful strategy for medical groups, hospitals, clinics, health insurance companies, and health technology firms seeking to connect with a diverse audience of leisure and business travelers. As high-traffic hubs, airports offer an unparalleled opportunity to engage with potential customers who may require medical services or health insurance while away from home.
Medical groups can harness airport advertising to boost brand recognition and attract new patients, while hospitals and clinics can promote their specialized services such as emergency care, pediatrics, or women's health. Health insurance companies can use airport advertising to emphasize the importance of coverage and showcase their offerings, while health technology firms can spotlight their innovative solutions like telemedicine or wearable devices.
Airport advertising encompasses various formats, including billboards, digital displays, and interactive kiosks, allowing for targeted messaging to specific demographic groups like families, business travelers, or seniors. By incorporating cutting-edge technology such as augmented reality or virtual reality, your advertising campaign can engage and captivate travelers, creating a lasting impression.
In summary, airport advertising presents a unique and compelling opportunity for hospitals, clinics, health tech apps, healthcare technology, and health services providers to reach a vast audience of leisure and business travelers. Elevate your brand and showcase your offerings with the power of airport advertising.
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Frequently Asked Questions
Is airport advertising effective?
Airport advertising is highly effective for several reasons. Airports are bustling hubs that cater to a diverse and captive audience, including business travelers, tourists, and frequent flyers. This results in prolonged exposure to your ads and increased brand awareness. Additionally, airport advertising allows you to target specific demographics, ensuring your message reaches the right audience.
Airline club lounges, frequented by business travelers, offer an exclusive environment for targeted advertising, capturing the attention of high-value customers. Furthermore, airport Wi-Fi enables precise device targeting, allowing you to engage with passengers on their smartphones, tablets, or laptops.
With various formats such as digital screens, billboards, and experiential marketing, airport advertising provides a unique opportunity to create memorable and impactful campaigns, ultimately driving higher conversion rates for your brand.
Why is airport advertising important?
Airport advertising is important due to its unique ability to capture the attention of a diverse, captive audience with significant purchasing power. As passengers spend considerable time in airports during check-in, security screening, layovers, and baggage claim, they are more likely to absorb and engage with advertising messages.
Airport advertising elevates your brand's image, as it is often associated with luxury, innovation, and global reach. By leveraging a variety of formats, such as digital screens, billboards, and experiential marketing, airport advertising creates memorable and impactful campaigns, positioning your brand as a leader in its industry.
Does airport advertising work?
Absolutely, airport advertising works effectively due to the unique environment and audience it caters to. Airports attract a wide range of passengers, from business professionals to vacationers, providing a captive audience with substantial spending potential. The time spent by passengers during check-in, layovers, security checks, and baggage collection creates ample opportunities for ads to resonate and leave a lasting impression.
Airport advertising allows for precise demographic targeting, ensuring your message reaches an audience most likely to engage with your brand. By utilizing strategic ad placements in areas such as airline club lounges, gate areas, security, ticketing, food area, bag claim, and leveraging airport Wi-Fi for device targeting, you can tailor your campaigns to specific customer segments.
Furthermore, airport advertising offers diverse formats, including digital displays, large-scale billboards, and immersive experiences, which contribute to creating memorable and persuasive campaigns. By capitalizing on the airport's dynamic setting, your brand can achieve increased visibility, enhanced brand image, and ultimately, higher conversion rates.
How much does it cost to advertise at the airport?
The cost of airport advertising can vary greatly depending on several factors, including the specific airport, location of the advertisement within the airport, ad format, size, duration, and the level of customization. Smaller regional airports typically have lower advertising costs, while prime locations in larger international airports command higher prices due to increased footfall and visibility.
Ad formats, such as digital displays, large-scale billboards, experiential marketing, or ads in airline club lounges, each come with their own price range. Digital ads are often priced on a cost-per-impression basis, while traditional static formats like billboards might be charged monthly or for a fixed campaign duration. Customized, immersive experiences generally require a higher investment due to their unique and interactive nature.
To determine the exact cost of advertising at an airport, it is best to consult with one of our airport advertising specialists for specific rates and available options tailored to your brand's needs and budget.
Which airport advertising is more effective?
The most effective airport advertising strategy depends on your target audience, campaign goals, and budget. To maximize impact, consider demographics, ad format, budget constraints, and creativity. Tailor your ads to the audience, choose the right format for your objectives, and create visually appealing messages. Ultimately, a well-planned and targeted approach will yield the best results for your airport advertising campaign.
How do I advertise at the airport?
Contact us for the best and appropriate available options tailored to your brand's needs and budget.
Do you have any questions?
Reach out to us with any questions or requests.