Airport Advertising

What We Do

At EAM, we help you connect with the millions of people who move through worldwide airports on a daily basis. Our team helps you use a variety of innovative media formats to place your marketing message in more than 125 airports around the world. Airport advertising is a massive opportunity, and EAM is here to help you seize that opportunity with both hands.

Within the world of airport advertising there are a number of different media formats available, including digital, mobile, cross-platform, and more. When you work with EAM, you will have access to our experience in this field, and we will help you to leverage the power of all of these options to the best of our ability.

  • 25 Media Solutions Across
  • 50
    Domestic Airports
  • 62
    International Airports

Airport Audience

  • Airport Global C-Suite Executive Travelers

    Global C-Suite Executives:
    These are the professionals sitting in board rooms around the world. From sectors such as banking, finance, tech, energy, and more, these highly influential men and women are a desirable advertising target.

  • Airport Millenial Business Elite Travelers

    Millenial Business Elite:
    The up-and-comers in the business world, this is another group that should be targeted by a smart advertising campaign.

  • Airport Connected Trendsetters

    Connected Trendsetters:
    Not only do you want to attract the attention of these frequent travelers, you also want to impress them to the point where they choose to refer their friends to you as well. Half of the workforce by 2021 is expected to fit into this category.

  • Airport Innovative Tech Travelers

    Innovative Tech Pioneers:
    The business world has gone global, and the influencers in the tech world are frequently found traveling the globe to grow their brands.

  • Airport Global Jetsetter Travelers

    Global Jetsetters:
    Spending time at the airport is an experience all to itself, and the jetsetters who frequent the world’s largest airports are potential customers that you should be striving to attract.

Who Advertises in Airports?

  • Accenture
  • Adidas
  • Advil
  • American Airlines
  • American Express
  • Apple
  • Arizona State University
  • Audi
  • Austrian Airlines
  • Bacardi
  • Bank of America
  • Barracuda Networks
  • Bethany College
  • Blackberry
  • Bose
  • CNN
  • Coach
  • Credit Suisse
  • Cylance
  • Diageo
  • Expedia
  • Fly Smart
  • Focus Feature
  • Ford
  • FX Networks
  • GE
  • Google
  • Hotels.com
  • HSBC
  • IBM
  • Identity Guard
  • Infor
  • InsideSales
  • Intel
  • JetBlue
  • L'Oreal
  • Lifelock
  • Lincoln
  • Lyft
  • Marriott
  • Mastercard
  • Mini
  • Motel6
  • National
  • Nationwide
  • Nike
  • Oracle
  • Pepperdine University
  • Pimco
  • Rackspace
  • RBS
  • Red Bull
  • Reebok
  • Rolex
  • Salesforce
  • Samsung
  • SAP
  • SeaWorld
  • SentinelOne
  • Showtime
  • SiemensS
  • Sky
  • Southwest Airlines
  • Sprint
  • Subaru
  • T-Mobile
  • TAG
  • The WJ
  • Thomson Reuters
  • Toyota
  • Tumi
  • U.S. Bank
  • Uber
  • UCLA
  • Undertone
  • United Airlines
  • Universal Pictures
  • UrgentRX
  • USC
  • Verizon
  • Visa
  • Visit Las Vegas
  • Warner Brothers
  • Wells Fargo
  • Western Union
  • Zappos
  • ZOHO CRMBMW
  • Zurich

Airport WiFi Sponsorship

Airport WiFi Sponsorship

Nearly everyone who spends time waiting in the airport will tap in to the WiFi – meaning you have a golden opportunity to place your brand in front of millions of users. More than 80+ airports across the globe can be used for this purpose, with over 100 million enplanements a year included in the potential audience.

  • Devices: Mobile, Tablet and Laptop (Android and iOS)
  • Pricing Model: CPE, CPI and CPM
  • Formats: App Download, Display, Video, Click-To-Visit, Email Collection, Poll Question, E-commerce Showcase, Social, Save The Date and Text Match.
  • Production Estimate: $0
  • Advertisers: Amazon, Rackspace, TransferWise, Marriott, and more.

Baggage Claim Area

Airport Baggage Claim Area

This is one of the areas in the airport that sees the most traffic throughout the day. While travelers are waiting for their luggage, they can be learning more about your brand. Available packages feature such airport advertising mediums as suspended fabric banners and framed banners.

  • Type: Digital LCD Screens
  • Size: 50” and 70”
  • Share of Voice: :10 Seconds out of :60 seconds loop
  • Format: Static and full motion
  • Production Estimate: $0
  • Advertisers: Prudential, Verizon, TheParking Spot, Oracle, and many more.

Overhead Banners

Airport Overhead Banners

Capture 100% share of voice and guaranteed engagement! Sponsorship campaigns offer several screens of exclusive, high-impact interactions for your brand. Reach business and leisure travelers galore in 80+ airports worldwide. 100 million enplanements a year. 33+ million ad engagements a year.

  • Type: Tension Fabric Displays
  • Size: Varies
  • Share of Voice: 100%
  • Production Estimate: $800 - $2,500
  • Advertisers: GMC, Lincoln, Universal Pictures, Zoho CRM, and more.

The Business Network & Club Lounges

The Airport Business Network Club Lounges

These exclusive parts of the airport are reserved for the most-important of travelers, meaning they are perfect spots to target with your advertising dollars. Distractions are at a minimum within the clubs and lounges, so your message is sure to stand out beautifully.

  • Type: Vertical, Digital, Exhibit, Banners and Product Placements.
  • Size: Varies
  • Share of Voice: 100% on Static. :10 Seconds out of :60 seconds loop
  • Format: Static and full motion.
  • Advertisers: Sony, Bose, Grey Goose, Jaguar, Lexus, and many more.

Digital Screen Network

The Airport Digital Screen Network

Take airport advertising into the 21st century with a well-crafted digital screen network advertising plan. The Prestige Digital Network, made up of beautiful 70’’ LCD screens, will allow your brand to grab attention even in a crowded and noisy airport setting.

  • Type: Digital LCD Screens
  • Size: 40“, 48”, 50” and 70”
  • Share of Voice: :10 Seconds out of :60 seconds loop
  • Format: Static and full motion
  • Production Estimate: $0
  • Advertisers: Nissan, Verizon, Visit Las Vegas, IBM, and many more.

Digital Spectaculars

Airport Digital Spectaculars

As the name indicates, this form of airport adverting is meant to make a bold statement. These large LCD screens can be used to deliver impactful messages in areas of the airport which are densely populated throughout the day.

  • Type: Large Format Digital LCD Screens
  • Size: Varies
  • Share of Voice: :10 Seconds out of :60 seconds loop
  • Format: Static and full motion
  • Production Estimate: $0
  • Advertisers: Accenture, Microsoft, SanDisk, Intel, Oracle, and many more.

Dioramas

Airport Dioramas

Use a diorama to connect your airport advertising message with those who are moving through areas such as intersections, public areas, escalators, and more. Sleek, bright and sized right, these beautiful signs showcase your brand to millions every month.

  • Type: LightBox Static
  • Target: Baggage, Concourse, Terminal Connectors, and Ticketing.
  • Share of Voice: 100%
  • Production Estimate: $300-$600
  • Advertisers: University of Texas, Samsung, Enterprise, Expedia, and more.

Large Format Signs

Airport Large Format Signs

Reach all arriving passengers on the Baggage Claim LCD Network. Whether travelers are waiting for bags to arrive on the carousel or simply passing through bag claim, no one can miss these 70″ high-definition screens.

  • Type: Digital and Static Large Format
  • Size: Varies
  • Share of Voice: Varies
  • Format: Static and full motion.
  • Advertisers: Accenture, Burberry, Oracle, HSBC, and many more.

Mini-Spectaculars

Airport Mini-Spectaculars

One of the classic airport advertising formats, a mini-spectacular is a backlit display which is sure to catch the eye. These displays are typically used in areas such as concourses, arrival areas, and anywhere else passengers will be spending time.

  • Type: LightBox Static
  • Target: Baggage, Concourse, Terminal Connectors, and Ticketing.
  • Formats: 5'h x 20'w, 4'h x 10'w, 7'h x 11'w, 5'h x 15'w, and 6'h x 6'w
  • Share of Voice: 100%
  • Production Estimate: $400-$700
  • Advertisers: Dell, CA Technologies, Oracle and more.

Security Tray Bins

Airport TSA Security Tray Bins

No one is going to get on a plane without going through security, so why not use this checkpoint to catch their eye? Airport advertising can be placed in the bottom of the security tray bins, giving you 100% visibility among departing passengers.

  • Type: TSA Security Line Media
  • Size: Fixed
  • Share of Voice: 100%
  • Target by: Airport and Terminal
  • Format: Static
  • Advertisers: Arizona State University, Honda, Reebok, Zappos and more.

Spectaculars

Airport Spectaculars

There is nothing subtle about this form of airport advertising – and that is a good thing. Spectaculars are large-scale light boxes which can be as large as 15 feet in width! Great for areas with plenty of traffic such as routes to and from baggage claim, the taxi line, the rental car area, and more.

  • Type: LightBox Static
  • Target: Baggage, Concourse, Terminal Connectors, and Ticketing.
  • Formats: 5'h x 20'w, 4'h x 10'w, 7'h x 11'w, 5'h x 15'w, and 6'h x 6'w
  • Share of Voice: 100%
  • Production Estimate: $500 - $1,200
  • Advertisers: Dell, CA Technologies, Oracle and more.

Wall Wraps

Airport Wall Wraps

Wall wraps are airport adverting which is designed to catch attention by fitting in perfectly with the design of any space. The size of the display will be determined by the size of the wall in question, but displays both large and small should have a strong impact on your brand.

  • Type: Wall Wrap Statics
  • Size: Varies
  • Share of Voice: 100%
  • Production Estimate: $1,000 - $5,000
  • Advertisers: Mail Chimp, HSBC, Sophos, Infor, Undertone, and more.

Did You Know?

Airport advertising is expected to double its audience within 20 years – no other medium can make that claim.

Placing your brand within the airport arena creates a positive pre-disposition with your customers.

Passengers are comfortable with the idea of advertising within an airport, so they are more accepting of the messages they receive.

Placing ads in an airport demonstrates the power and prestige of your brand.

Passengers who see airport advertising which to be engaged with those ads to learn more about the brand or offer.

Airport advertising allows your brand to present a universal message that can be displayed and received all around the globe.

 

 

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