Airport Advertising :
Reach a Captive Audience at
Nashville International Airport

At EAM, we assist brands and agencies in developing global airport media strategies, including planning, vendor coordination, and executing comprehensive advertising campaigns to deliver exceptional results—wherever your audience travels.

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EAM: Streamlining Your Path to Powerful Airport Advertising

  • Nashville Airport Impact
  • Why Nashville Airport?
  • Nashville Market
  • Nashville Audiences
  • CCA/Nielsen Study
  • About EAM
  • Explore Airports

Make an indelible impact on millions traversing through Nashville International Airport (BNA). At EAM, our team of airport advertising specialists is here to craft and execute distinctive advertising plans that genuinely reverberate with your audience.

While we are not affiliated with the official media concession vendors at Nashville International Airport, our expertise in navigating the airport media landscape ensures your brand’s message reaches its audience effectively. We serve as an all-in-one agency solution for activating airport media campaigns, from strategy to execution.

We're here to assist you throughout each phase of the process, from devising a strategy to skillfully executing it for optimal brand impact. With our support, astute marketers can seize the attention of millions of travellers and generate tangible outcomes.

Nashville Airport Advertising Media Solutions

Nashville Airport Advertising Impact Image

Nashville International Airport (BNA) is a growing transportation hub that provides businesses with an opportunity to reach a diverse and engaged audience. With over 18 million passengers served annually, BNA offers access to destinations across the country and the world through its more than 20 airlines, including major carriers like Southwest, American, and Delta.

BNA has one terminal with three concourses, providing a range of services, including ticketing, baggage claims, and security checkpoints. Advertising options at BNA include traditional billboards, digital displays, and custom installations. With millions of travelers passing through the airport each year, businesses have the opportunity to showcase their products or services to a captive audience of potential customers.

As a growing hub for travel and commerce, BNA offers businesses access to a diverse audience that spans across different cultures and demographics. It's the perfect location for brands looking to reach a captive audience in a comfortable and convenient setting.

In summary, Nashville International Airport offers businesses a unique opportunity to reach a diverse and engaged audience, with over 18 million annual passenger traffic, more than 20 airlines operating at the airport, and a range of advertising options available throughout its one terminal and three concourses.

Why Nashville Airport Advertising Image

Nashville, fondly known as the Music City, is a dynamic hub located in the heart of the American South. As the global center of country music, Nashville hosts a variety of businesses and industries, positioning itself as an appealing market for advertisers in search of a captive audience.

One of the defining industries in Nashville is entertainment and music, with countless renowned music venues, recording studios, and entertainment establishments attracting millions of visitors annually. Other vital industries include healthcare, education, and logistics, enriching the city's vibrant business milieu.

Nashville houses several esteemed educational institutions, such as Vanderbilt University and Tennessee State University. These institutions attract top talents globally, solidifying Nashville's status as a hub for innovation and research across various sectors.

The city itself is celebrated for its rich musical legacy, diverse culture, and top-tier food scene. Prominent attractions include the Grand Ole Opry, the Country Music Hall of Fame, and the Johnny Cash Museum. The city's culinary landscape mirrors the diversity of its inhabitants, offering an array of worldwide cuisines.

All these elements make Nashville an alluring market for businesses aiming to connect with a varied and engaged audience. As a significant transportation node, Nashville International Airport (BNA) offers a unique opportunity for businesses to interact with travelers from all over the world. A variety of advertising options, such as digital displays, interactive kiosks, and custom installations, empower businesses to effectively highlight their brand to a captive audience of prospective customers.

In conclusion, Nashville is a vibrant and diverse city with a mix of industries, educational institutions, and cultural attractions that make it an enticing market for advertisers. With millions of travelers transiting through Nashville International Airport annually, businesses have the opportunity to reach a global audience in a comfortable and convenient environment.

Nashville Market Highlights Image

Business Decision Makers expand_more
Business Decision Makers

Focusing on Nashville International Airport (BNA), advertising serves as a powerful method to connect with business decision-makers frequenting this bustling transportation center, especially during prominent events and conferences hosted in Nashville. Executives and managers with tight schedules highly value convenience and efficiency throughout their journeys.

As they continuously travel between destinations, advertising at BNA offers a distinct opportunity to capture their attention and leave a lasting impression on these busy professionals, particularly when they're in town for events like the CMA Music Festival or the Music City Bowl. This can potentially generate valuable business prospects for your brand.

These high-level decision-makers are always in search of ways to enhance their travel experiences at Nashville International Airport. They prioritize exclusive airport lounges, expedited security, and baggage check-in, as well as any other amenities that contribute to a seamless and stress-free journey.

By promoting your brand within BNA's premium environments, you can align your brand with the values of convenience and efficiency that these influential individuals appreciate, further solidifying your brand's presence in their minds during notable Nashville-based events and conferences.

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Affluent Travelers

At Nashville International Airport (BNA), targeting high-income travelers with advertising is a smart move for marketers. These passengers typically have considerable disposable income and a desire for luxurious experiences, making them an attractive audience for a broad spectrum of brands.

These discerning consumers continuously search for products and services that complement their sophisticated lifestyles, from high-end fashion to refined fragrances, extravagant automobiles, and other premium offerings.

They travel frequently, immersing themselves in novel destinations and experiences that cater to their interests and cultivated tastes.

By opting to advertise at BNA, you can reach this affluent demographic at an optimal time when they are more likely to be receptive to new products and exceptional experiences.

This targeted approach can significantly improve your brand's visibility and allure among this highly coveted audience.

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Early Tech Adopters

Passengers frequenting BNA often display tech-savviness and are typically the first to embrace new tech products and services. They are inclined to book flights and accommodations online, use mobile apps for check-in and flight status updates, and adopt advanced technologies like biometrics and virtual reality for improved travel experiences.

These individuals may also exhibit a heightened interest in discovering unconventional travel destinations and experiences.

Take advantage of the chance to engage with these tech-savvy travelers by boosting your brand's visibility at Nashville International Airport. Allow us to assist you in connecting with early adopters who are perpetually seeking the latest innovations.

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Leisure Travelers

Advertising at Nashville International Airport (BNA) is a great way to reach leisure travelers who are taking a break from their daily lives to enjoy a vacation or holiday with their friends and family. These travelers are eager to have fun and relaxation and make the most of their time away from work or business.

By showcasing your brand in BNA, you can connect with these travelers at a prime moment when they're most receptive to new ideas and experiences. With our help, you can craft a tailored airport advertising strategy that resonates with their interests and values, capturing their attention and inspiring them to engage with your brand.

Don't miss out on the opportunity to connect with regular leisure travelers. Let us help you elevate your brand's visibility and connect with the travelers who are eager to explore new horizons and make the most of their vacation time.

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Families

Advertising at BNA is also an excellent way to connect with family travelers with kids. Let us help you elevate your brand's visibility and connect with the travelers who are eager to make the most of their time away with their children. Whether it's toys, theme parks, or family-friendly movies and concerts, we'll help you reach your target audience and drive real results for your brand.

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Students and Alumni

If you're looking to advertise your university programs, BNA is an ideal platform to connect with both current students and alumni. With our help, you can craft a tailored airport advertising strategy that resonates with their interests and values, capturing their attention and inspiring them to explore new educational possibilities. Whether you're looking to reach prospective students or engage with your alumni network, airport advertising at BNA is a powerful tool to consider.

82 percent

Of travelers notice airport advertising.

68 percent

Of U.S. travelers associate airport advertising with high-quality brands and services.

76 percent

Of U.S. travelers reported taking action after seeing airport ads.

1 in 5

Have reported purchasing an advertised item while at the airport.

90 percent

Of respondents said they are likely to shop at a brand's brick - and - mortar location after seeing an airport ad.

42 percent

Of frequent flyers are prompted to visit a website or store after seeing a brand's airport advertisement.

65 percent

Make decision after seeing advertising at the airport.

Source: Clear Channel Airports and Nielsen Study

Our Expertise in Airport Advertising

Are you ready to elevate your brand and captivate millions of airport travelers globally? Established in 2015, EAM brings over 21 years of collective experience to the forefront, offering unparalleled expertise and dedication to ensure your brand's success in the airport advertising arena.

Customized strategies and seamless execution: Rely on our seasoned team to guide you through every step, from crafting a bespoke strategy to delivering maximum impact and ROI for your brand.

Traveler-centric approach: Our profound understanding of travelers' distinct needs and preferences empowers us to design unforgettable experiences at pivotal touch-points.

Collaborative approach:  Building on our already solidified and strong relationships with global concession owner partners, we work hand-in-hand to plan, produce, negotiate, execute, and report on advertising campaigns for optimal outcomes. We love working with the likes of Clear Channel Airports, JCDecaux, Lamar, Boingo and many other airport and in-flight media vendor companies.

Comprehensive travel media solution: As an all-in-one solution for travel media, EAM has successfully propelled numerous renowned brands and organizations in their airport advertising campaigns across 50+ airports worldwide.

Track record of success and reliability: Harness our extensive industry experience and proven accomplishments in airport advertising to attain your marketing objectives and create a lasting impression on millions of airport travelers worldwide.

Built upon a solid foundation and driven by a passion for excellence in airport advertising, EAM invites you to embark on a journey towards extraordinary brand recognition and growth. Connect with us and let us help you craft impactful and memorable advertising journeys!

Nashville Airport Advertising About EAM Image

Discover Powerful Airport Advertising Solutions

  • Digital Solutions
  • Static Solutions
  • Airline Lounges
  • Security Area
  • WiFi Sponsorships
  • Experiential
  • Exteriors
  • In-Flight Video
Digital Spectaculars expand_more
Nashville Airport Ban Advertising Digital Spectaculars A1

Digital spectacular screens offer a powerful advertising tool to capture significant attention in airports.

Strategically located in high-traffic areas, these screens provide maximum visibility and impact for your brand.

With their attention-grabbing size and creative flexibility, digital spectacular screens can captivate the attention of travelers and drive engagement like never before.

Let us create a tailored advertising strategy that leverages these screens for measurable success.

  • Ad spots: Ranges from 8 to 30 seconds.*
  • Loop duration: Ranges from 30 to 240 seconds.*
  • Capabilities: Full motion animation and static. Use different rotating ads.
  • Lead times: 7-10 business days.*

* Differs depending on the airport.

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Nashville Airport Ban Advertising Digital Large Format A1

Large format digital screens offer a unique opportunity to make a lasting impression on travelers.

These screens have the wow factor needed to capture your target audience's attention and inspire them to engage with your brand.

Large format digital screens offer creative flexibility to showcase your brand's messaging and art in a way that resonates with your target audience.

Strategically located in high-traffic areas, these screens ensure maximum visibility and engagement for your brand.

Allow us to design a customized advertising strategy that harnesses the potential of these screens, delivering quantifiable results for your brand.

  • Ad spots: Ranges from 8 to 30 seconds.*
  • Loop duration: Ranges from 30 to 240 seconds.*
  • Capabilities: Full motion animation and static. Use different rotating ads.
  • Lead times: 7-10 business days.*

* Differs depending on the airport.

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Nashville Airport Ban Advertising Digital Screen Network A1

By using digital network screens, you can deliver your message to travelers multiple times throughout their journey.

Strategically placed in high-traffic areas, these screens ensure maximum exposure for your brand.

These screens build frequency and drive engagement, making them an effective advertising option.

Digital network screens provide a unique opportunity to connect with your target audience in a prime moment when they're most receptive to new ideas and experiences.

Creative lead times are 7-10 business days.

Elevate your brand's visibility and connect with travelers in airports using digital network screens.

Let us develop a personalized advertising approach that utilizes these screens for tangible success in promoting your brand.

  • Ad spots: Ranges from 8 to 30 seconds.*
  • Loop duration: Ranges from 30 to 240 seconds.*
  • Capabilities: Full motion animation and static. Use different rotating ads.
  • Lead times: 7-10 business days.*

* Differs depending on the airport.

Video Walls expand_more
Nashville Airport Ban Advertising Video Walls A1

Video walls are strategically positioned in high-traffic areas of the airport, ensuring maximum visibility and engagement for your brand.

These high-impact screens provide maximum visibility for your brand, making a lasting impression on travelers.

With their large size and creative flexibility, video walls offer a unique opportunity to showcase your brand's messaging and art in a way that truly resonates with your target audience.

  • Ad spots: Ranges from 8 to 30 seconds.*
  • Loop duration: Ranges from 30 to 240 seconds.*
  • Capabilities: Full motion animation and static. Use different rotating ads.
  • Lead times: 7-10 business days.*

* Differs depending on the airport.

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Nashville Airport Ban Advertising Baggage Claim Digital Screens A1

Baggage claim digital network screens provide a unique opportunity to connect with travelers at a prime moment.

Strategically placed in high-traffic areas throughout the baggage claim area, these screens ensure maximum exposure for your brand.

By using baggage claim digital network screens, you can deliver your message to travelers multiple times, building frequency and driving engagement.

Whether you're promoting a new product, service, or event, these screens offer a unique opportunity to connect with your target audience in a prime moment when they're most receptive to new ideas and experiences.

Seize the opportunity to enhance your brand's presence and engage with passengers in the baggage claim area.

  • Ad spots: Ranges from 8 to 30 seconds.*
  • Loop duration: Ranges from 30 to 240 seconds.*
  • Capabilities: Full motion animation and static. Use different rotating ads.
  • Lead times: 7-10 business days.*

* Differs depending on the airport.

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Nashville Airport Ban Advertising Flight Information Screens A1

Flight information screens are some of the most frequently viewed screens in the airport, making them a highly valuable advertising space to capture travelers' attention.

As travelers check their flight times, they often have idle time to browse other content on the screens, providing an opportunity for advertisers to reach them with targeted messaging.

Strategically located in high-traffic areas such as near departure and arrival gates, these screens provide maximum visibility and impact for your brand.

Whether you're promoting a new product, service, or event, these screens offer a powerful way to connect with your target audience and capture their attention.

  • Ad spots: Ranges from 8 to 30 seconds.*
  • Loop duration: Ranges from 30 to 240 seconds.*
  • Capabilities: Full motion animation and static. Use different rotating ads.
  • Lead times: 7-10 business days.*

* Differs depending on the airport.

Digital Charging Network expand_more
Nashville Airport Ban Advertising Digital Charging Network A1

Digital charging network screens are a highly effective advertising tool for brand marketers looking to maximize their reach and connect with travelers in airports.

These screens are strategically located in high-traffic areas throughout the airport, ensuring maximum exposure for your brand.

By using digital charging network screens, you can not only deliver your message to travelers but also provide them with a useful service - the ability to charge their devices.

This dual functionality of advertising and providing a service can help to build a positive brand image and increase engagement with your target audience.

  • Ad spots: Ranges from 8 to 30 seconds.*
  • Loop duration: Ranges from 30 to 240 seconds.*
  • Capabilities: Full motion animation and static. Use different rotating ads.
  • Lead times: 7-10 business days.*

* Differs depending on the airport.

Large Format Banners expand_more
Nashville Airport Ban Advertising Banners A1

Large format banners offer a large, eye-catching space that can capture the attention of everyone walking through the airport.

They can be strategically placed on walls or hung from ceilings throughout the airport, ensuring maximum exposure for your brand.

With large format banners, you have the opportunity to own 100% of the share of voice, meaning your message is the only one being seen by travelers in that area.

With bold and bright colors, they stand out from the neutral tones of airport terminals, making them hard to miss.

Allow our experts to assist you in crafting a tailored advertising plan that harnesses the power of large format banners, providing quantifiable outcomes and supporting your marketing objectives.

  • Size: Various sizes.*
  • Production lead time: 14-21 business days*
  • Production cost: Banners have a printing, shipping, install, and removal cost.*

* Differs depending on the actual unit.

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Nashville Airport Ban Advertising Tension Fabric Display A1

Tension fabric displays are a visually stunning way to showcase your brand or product in the airport.

With their ability to command attention and stand out in a crowded airport environment, tension fabric displays are an effective way to capture the attention of travelers.

Compared to other advertising formats in the airport, tension fabric displays offer a cost-effective solution to reach a large audience.

With tension fabric displays, you have the opportunity to own 100% of the share of voice, meaning your message is the only one being seen by travelers in that area.

  • Size: Various sizes.*
  • Production lead time: 14-21 business days*
  • Production cost: TFD's have a printing, shipping, install, and removal cost.*

* Differs depending on the actual unit.

Wall Wraps expand_more
Nashville Airport Ban Advertising Wall Wrap A1

Wall wraps offer a visually striking and modern way to showcase your brand in the airport, with the ability to customize and make them unique to your brand.

Strategically placed throughout the airport in high-traffic areas, wall wraps can capture the attention of travelers, providing maximum visibility and impact for your brand.

With wall wraps, you have the opportunity to own 100% of the share of voice, meaning your message is the only one being seen by travelers in that area.

Wall wraps offer a highly effective method to distinguish your brand within the airport environment; allow us to help you capitalize on this opportunity and elevate your brand to unprecedented levels.

  • Size: Various sizes.*
  • Production lead time: 14-21 business days*
  • Production cost: Wall wraps have a printing, shipping, install, and removal cost.*

* Differs depending on the actual unit.

Spectacular expand_more
Nashville Airport Ban Advertising Spectacular A1

Spectaculars are medium to large-scale displays placed in high-traffic areas throughout the airport.

They offer a unique opportunity to showcase your brand in a visually backlit stunning way.

Spectaculars can be a cost-effective solution to create a lasting impact.

With the ability to own 100% of the share of voice, your message is the only one being seen by travelers in that area.

  • Size: Various sizes.*
  • Production lead time: 14-21 business days*
  • Production cost: Spectaculars have a printing, shipping, install, and removal cost.*

* Differs depending on the actual unit.

Mini-Spectacular expand_more
Nashville Airport Ban Advertising Mini-Spectacular A1

Maximize your brand's reach and impact with mini-spectaculars - the cost-effective way to showcase your message in the airport. With 100% ownership, you can be sure that your brand will be the sole focus of travelers passing by.

Strategically placed throughout the airport in high-traffic areas, mini-spectaculars provide maximum visibility and exposure for your brand. Utilize multiple units to capture even more attention and create a powerful presence in the airport.

With their backlit enhancements and bold designs, mini-spectaculars offer a visually stunning way to showcase your product, service, or event in a way that truly resonates with your target audience.

Compared to other advertising formats in the airport, mini-spectaculars offer a cost-effective solution to achieve a wow factor and create a lasting impact. Don't miss out on the chance to elevate your brand's visibility and make a lasting impression in airports.

  • Size: Various sizes.*
  • Production lead time: 14-21 business days*
  • Production cost: Mini-Spectaculars have a printing, shipping, install, and removal cost.*

* Differs depending on the actual unit.

Dioramas expand_more
Nashville Airport Ban Advertising Diorama A1

Dioramas are an effective advertising solution to capture the attention of travelers in airports.

By utilizing multiple units, you can increase the exposure and visibility of your brand to a wider audience. Dioramas also offer backlit enhancements to create a visually striking display that captures the attention of travelers even in low-light areas.

Dioramas offer a cost-effective solution for creating a strong presence in the airport, compared to other forms of airport advertising.

We will help you develop a customized strategy that leverages the potential of dioramas, delivering measurable results and helping you achieve your marketing goals.

  • Size: Various sizes.*
  • Production lead time: 14-21 business days*
  • Production cost: Dioramas have a printing and shipping cost.*

* Differs depending on the actual unit.

Jet Bridge Wraps expand_more
Nashville Airport Ban Advertising Jet Bridge A1

Jet bridge wall wraps offer a captivating and imaginative way to capture the attention of travelers in a captive environment.

The jet bridge provides a unique opportunity to create a powerful first impression for passengers arriving at the airport and a lasting impression for passengers departing from the airport.

By advertising in this space, brands can own the area and reach a diverse audience in a cost-effective way, making it an ideal choice for financial institutions, insurance companies, tourism, and entertainment brands.

Don't miss out on the chance to elevate your brand's visibility and create a lasting impression.

  • Size: Various sizes.*
  • Production lead time: 14-21 business days*
  • Production cost: Jet Bridge Wraps have a printing, shipping, install, and removal cost.*

* Differs depending on the actual unit.

Digital Screens expand_more
Nashville Airport Ban Advertising Business Club Digital Screen A1

Digital screen advertising in airline business club lounges offers a unique opportunity to reach affluent and discerning audiences of business decision-makers and high net worth individuals.

These clubs provide a captive environment where travelers spend significant amounts of time, sometimes upwards of 90 minutes, making it an ideal place to showcase your brand.

By using digital screen advertising in business club dining and seated areas, brands can increase their visibility and reach an influential audience of business decision-makers and high net worth individuals in a cost-effective and imaginative way.

  • Ad spots: 30 seconds.
  • Loop duration: Ranges from 5-6 minutes.*
  • Capabilities: Full motion animation and static. Use different rotating ads.
  • Lead times: 5-7 business days.*

* Differs depending on the airport and airline.

Video Wall expand_more
Nashville Airport Ban Advertising Business Club Video Walls A1

Video walls offer an expansive canvas for brands to capture the attention of affluent business decision-makers and high net worth individuals in business club lounges.

Ranging from 84-100 inches, these walls are impossible to ignore and provide a visually striking backdrop for brand messaging.

By utilizing video walls, brands can cost-effectively increase their visibility and reach a highly influential audience, making it a smart choice for any advertising campaign targeting affluent travelers.

Video walls in business club lounges provide a captive audience, ensuring that brands can make a lasting impression on their target audience during their extended wait times.

  • Ad spots: 30 seconds.
  • Loop duration: Ranges from 5-6 minutes.*
  • Capabilities: Full motion animation and static. Use different rotating ads.
  • Lead times: 5-7 business days.*

* Differs depending on the airport and airline.

Entrance Banners expand_more
Nashville Airport Ban Advertising Business Club Banners A1

Target high-level decision-makers and affluent individuals with entrance banners in airport business club lounges.

Engage with a discerning audience in a premium, brand-safe environment that showcases authority and allure.

Make a lasting impression on an elite clientele, leveraging your brand's prestige and exclusivity.

Showcase innovations for business-to-business brands or emphasize luxury for high-end brands, catering to the tastes of an affluent audience.

Utilize cost-effective, eye-catching airport lounge banners to enhance visibility and connect with influential decision-makers who value quality and luxury.

  • Size: Various sizes.*
  • Production lead time: 14-21 business days*
  • Production cost: Banners have a printing, shipping, install, and removal cost.*

* Differs depending on the actual unit.

Brand Experience expand_more
Nashville Airport Ban Advertising Brand Experience A1

Revolutionize brand engagement with experiential advertising in airport lounges, captivating a captive audience of travelers.

Deliver interactive and immersive experiences that create lasting impressions and foster brand loyalty.

Implement diverse activations, including brand ambassador programs, tech-focused displays, and product sampling, for memorable brand exposure.

Engage affluent customers face-to-face, showcasing products or services uniquely and effectively.

Achieve cost-effective reach for a valuable travel audience while providing enjoyable, memorable experiences that resonate long after their journey.

  • Size: Various sizes.*
  • Production lead time: 2-3 months*
  • Production cost: Fabrication, printing, shipping, install, materials, removal, and more.*

* Differs depending on the actual unit.

Charging Stations expand_more
Nashville Airport Ban Advertising Charging Stations A1

The digital charging network screens in business clubs offer an effective method for brand advertisers to engage with airport passengers and broaden their audience while simultaneously providing a valuable device charging service.

These clubs provide a captive environment where travelers spend significant amounts of time, sometimes upwards of 90 minutes, making it an ideal place to showcase your brand.

Brands can increase their visibility and reach an influential audience of business decision-makers and high net worth individuals in a cost-effective and imaginative way.

  • Ad spots: 30 seconds.
  • Loop duration: Ranges from 5-6 minutes.*
  • Capabilities: Full motion animation and static. Use different rotating ads.
  • Lead times: 5-7 business days.*

* Differs depending on the airport and airline.

Security Tray expand_more
Nashville Airport Ban Advertising Security Tray A1

Captivating, diverse reach: By advertising on airport security trays, your brand can effortlessly engage a wide variety of travelers during an essential part of their journey.

Limitless creativity: Cater to a range of industries, from streaming services to financial companies, by designing eye-catching and appealing messages in this unique space.

Cost-effective strategy: Make a lasting impact on a valuable audience without exceeding your budget through security tray advertising.

Stand out from the crowd: Differentiate your brand from conventional advertising methods and leave a lasting impression on potential customers.

  • Production cost: Printing, install, and shipping.
  • Lead times: 3-4 weeks.*

* Differs depending on the airport.

Airport Security Area Domination expand_more
Nashville Airport Ban Advertising Security Area Domination A1

Immersive brand experience: Airport security area domination advertising allows your brand to capture the attention of travelers through a complete takeover of the space with engaging messaging.

Diverse ad formats: Utilize a range of creative elements, including wall wraps, banners, fence clings, and security tray branding, to leave a lasting impression on passengers during a crucial airport touchpoint.

Captive environment: Connect with customers in a setting where their attention is focused, providing a more effective platform for showcasing your brand message.

Reach valuable audiences: Leverage this powerful approach to engage with a diverse and highly sought-after demographic, enhancing your brand's visibility and impact.

  • Production cost: Printing, shipping, install, and removal.
  • Lead times: 14-21 business days.*

* Differs depending on the airport.

Airport WiFi Sponsorship expand_more
Nashville Airport Ban Advertising Wifi Sponsorship A1

Sponsoring Wi-Fi access at airports enables your brand to engage with travelers in a valuable and impactful way through their personal devices.

Versatile call-to-action: Utilize a variety of approaches to target customers, fostering interaction and interest in your brand.

By offering free Wi-Fi to travelers, your brand creates a lasting impression by providing tangible benefits that they will appreciate.

Digital mobile advertising at airports allows your brand to effectively target a wide array of audiences, including ecommerce, B2B, and travel companies.

Leverage the captive airport environment to boost customer engagement, sales, and brand loyalty through sponsored Wi-Fi access.

  • Ad spots: 30 seconds.
  • Capabilities: Video and static. Choose from a variety of call-to-action pages.
  • Lead times: 5-7 business days.
Exhibit Space expand_more
Nashville Airport Ban Advertising Exhibit Space A1

Captivating engagement: Experiential advertising at airports enables your brand to interact with a captive audience of travelers through immersive and interactive experiences.

Lasting impressions: Create unforgettable moments for customers by offering a variety of activations, including brand ambassador programs, tech-focused displays, and product sampling.

Unique showcase: Exhibit spaces provide an exceptional platform to present your products or services in a memorable manner and facilitate face-to-face customer interactions.

Cost-effective reach: Engage a valuable travel audience with exhibit space advertising at the airport, maximizing your brand's impact without overspending.

Memorable experiences: Delight customers with a fun and exciting activation they will remember and associate with your brand long after their travels.

  • Size: Various sizes.*
  • Production lead time: 2-4 months*
  • Production cost: Fabrication, printing, shipping, install, materials, removal, and more.*

* Differs depending on the actual activation and airport.

Exterior Airport Banners expand_more
Nashville Airport Ban Advertising Exterior Banners A1

Leverage the power of exterior signage to engage airport visitors as they arrive or depart, ensuring your brand remains top-of-mind. Utilize high-impact formats like billboards, building wraps, and digital screens to create unforgettable visuals and make a lasting impression on your target audience. Embrace airport exterior advertising to elevate brand awareness and leave travelers with a memorable connection to your brand.

  • Production cost: Printing, shipping, install, and removal.
  • Lead times: 14-21 business days.*

* Differs depending on the airport.

Airport Digital Billboards expand_more
Nashville Airport Ban Advertising Airport Billboards A1

Reach a captive, diverse audience: Exterior digital billboards at the airport enable your brand to engage with a wide variety of travelers, amplifying your brand's visibility.

Attention-grabbing visuals: Utilize creative messaging on digital billboards to make a lasting impression on travelers and effectively communicate your brand's message.

Authority perception: Leverage the elevated credibility travelers associate with airport branding, enhancing your brand's reputation and appeal.

Valuable audience engagement: Connect with a highly sought-after demographic to increase brand awareness, drive engagement, and foster loyalty.

  • Ad spots: 5-10 seconds.
  • Capabilities: Full motion animation and static.
  • Lead times: 7-10 business days.
Pre-Roll Spot on Seatback expand_more
Nashville Airport Ban Advertising Pre Roll Seatback A1

Pre-roll seat back advertising is an innovative way for brands to reach a captive audience of travelers mid-flight.

With the ability to deliver content directly to the screen in front, advertisers can utilize video-on-demand ad spots for tv shows and movies to create an impactful and memorable message.

These programs provide a unique opportunity for brands to reach customers with a 30-second spot duration, creating a lasting impression on passengers in a captive environment.

In-flight seat back screen advertising provides a valuable touchpoint for brands to connect with customers and promote their products or services.

It's a cost-effective way for brands to reach a diverse audience and make an impression mid-flight.

Roadblock Spot on Seatback expand_more
Nashville Airport Ban Advertising Roadblock Seatback A1

Advertisers can place video ads on the seatback screens of airplanes to reach a captive audience of travelers during their flight. Pre roll and roadblock.

These spots provide a unique opportunity for brands to reach all customers onboard with a must watch 30-second spot full audio, creating a lasting impression on passengers in a captive environment.

  • Ad spots: 30 seconds.
  • Capabilities: Video.
  • Lead times: 30-45 business days.*

* Differs depending on the airline.

Spots on Personal Devices expand_more
Nashville Airport Ban Advertising Personal Devices A1

Brands advertising inflight through personal devices, such as tablets, phones, and laptops, is an innovative way to reach a captive audience of travelers mid-flight.

With the ability to deliver content directly to passengers, advertisers can utilize live TV advertising and video-on-demand ad spots to create an impactful and memorable message.

These programs provide a unique opportunity for brands to reach customers with a 30-second spot duration, creating a lasting impression on passengers in a captive environment.

In-flight advertising provides a valuable touchpoint for brands to connect with customers and promote their products or services. It's a cost-effective way for brands to reach a diverse audience and make an impression mid-flight.

  • Ad spots: 30 seconds.
  • Capabilities: Video.
  • Lead times: 14-45 business days.*

* Differs depending on the airline.

Boarding Passes expand_more
Nashville Airport Ban Advertising Boarding Passes A1

Advertisers can place branding or advertising on boarding passes to reach travelers as they check-in for their flight. This format can be used to promote travel-related products and services or to build brand awareness.

Some of Our Clients' Airport Advertising Campaigns

Case Studies

With our expertise in strategy, planning, buying, and execution, we deliver successful global airport advertising campaigns.

  • Dynatrace
  • Fortinet
  • Invest in Canada
  • Radisson
  • Fabric
  • University of Pennsylvania
  • BYU
  • Rauw Alejandro
  • Flexispot

Dynatrace offers a platform for understanding the performance of multi-cloud environments. A publicly traded company that serves customers in a variety of regions including North America, Europe, the Middle East, Africa, Asia Pacific, and Latin America. It was established in 2005 and generates revenue of approximately billion dollars per year.

The Journey

Dynatrace worked with EAM to plan and carry out a worldwide airport advertising campaign across various continents such as Europe, Asia, Australia, North America, and South America. Together with our airport concession partners, we crafted an airport media campaign that included both digital large format and digital screen networks that reached specific groups of people within airports.

Outcomes

Dynatrace's campaign was displayed in major airports including Paris, London, São Paulo, Kuala Lumpur, Mexico City, Tokyo, and others. It reached over 60 million people around the world.

Fortinet, Inc. provides broad, integrated, and automated cybersecurity solutions in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. The company, which is publicly traded. It was established in 2000 and generates revenue of approximately 4.4 billion dollars per year.

The Journey

We helped Fortinet develop, plan, and execute a U.S. and Canada airport advertising campaign across many markets such as Las Vegas, New York, Chicago, San Francisco, Toronto, Washington DC, Dallas, and many more.

Outcomes

Fortinet’s campaign was able to garner over 40 million impressions and helped elevate the brand as a leader in cybersecurity solutions.

Invest in Canada works directly with global investors to unlock investment opportunities and facilitate expansion in Canada. They bring industry, community and government partners together to offer seamless services that make it easy for you to grow your operations in Canada.

The Journey

EAM supported Invest In Canada by helping to develop and implement a customized approach that targeted airports in the U.S., Europe, and Middle East. The goal was to promote investment opportunities in Canada to C-level executives. A combination of digital and print media effectively reached this traveling demographic.

Outcomes

The Invest in Canada campaign appeared in prominent airports such as London, Dubai, and New York, as well as in airline club lounges across various U.S. airports. This exposure enabled Invest in Canada to garner more than 49 million impressions.

Radisson Hotel Group provides a dynamic set of hotel brands for a wide range of travelers and budgets. Each of these brands has its own identity. Any traveler can feel at home when they decide to stay with us, because there is always a Radisson Hotel that caters to their needs.

The Journey

EAM assisted Radisson in planning and executing a South America and Mexico City marketing effort. The objective was to increase awareness for Radisson's properties in key tourist spots. Both digital and physical branding was employed to reach travelers.

Outcomes

This campaign resulted in over 30 million impressions across Buenos Aires, Santiago, Bogota, and Mexico City.

Fabric is the headless commerce platform purpose-built for growth. Headless means connecting every sales channel (head) to a single source with Fabric. Customers like GNC and The Honest Company trust fabric for its open and modular design, allowing them to be live in weeks without having to re-platform.

The Journey

EAM helped Fabric plan and executed a full takeover of digital and security tray signage at San Jose Airport. Fabric was able to take over 82 digital faces covering 5,252 square feet of live area. In addition, all 760 TSA trays in the security line had Fabric branding on it.

Outcomes

With over 10 million impressions, Fabric was able to showcase their offering and attract new customers. The San Jose takeover allowed Fabric to establish and position itself as a trustworthy leader in the space. Maintain a high level of visibility with different audiences.

The Wharton School of the University of Pennsylvania is the business school of the University of Pennsylvania, a private Ivy League research university in Philadelphia. Generally considered to be one of the most prestigious business schools in the world, the Wharton School is the world's oldest collegiate business school, having been established in 1881.

The Journey

We assisted The Wharton School in planning and executing a crucial initiative to raise awareness of their Executive Education program. The plan was to target and focus on professionals in business club lounges of major airports in the U.S. Cities targeted included: Philadelphia, New York, Dallas, Atlanta, Denver, Minneapolis, San Diego, and Atlanta.

Outcomes

Wharton successfully connected with targeted professionals in United, Delta, and American Airlines business club lounges.

Brigham Young University is a private research institution located in Provo, Utah. Founded in 1875, it currently has over 30,000 undergraduate students enrolled, and more than 440,000 living alumni.

The Journey

We assisted BYU with planning and carrying out a multi-market airport advertising campaign aimed at increasing enrollment for the upcoming year. We used the digital video capabilities of airports in Salt Lake City, Dallas, Chicago, and Washington DC as the main focus of the campaign.

Outcomes

We implemented a strategic approach to maximize BYU's budget by having ongoing year round ads in Salt Lake City Airport and rotating them in other key markets. This campaign was run for an entire year, which allowed BYU to maintain a high level of visibility with different audiences.

Rauw Alejandro, is a world-renowned singer and songwriter from Puerto Rico. His Vice Versa album has amassed more than 3.6 Billion streams and topped the Best Albums of 2021 lists in The New York Times, Rolling Stone, NPR, and Billboard.

The Journey

EAM helped plan, secure, and execute a domestic and international airport and inflight ad campaign for the release of Rauw’s newest album “Saturno”. Reaching a massive audience in Miami, Madrid, Barcelona, New York, Chicago, and onboard all JetBlue planes.

Outcomes

The ads for Rauw Alejandro’s Saturno have been seen by over 15 million people across the U.S. and in Spain. This campaign will not only accompany the release of the album but also help with promotion of the upcoming tour.

Flexispot has always been the go-to for the best height adjustable standing desks, offering ergonomic solutions that help people upgrade their home office. The company has 20 years of experience in the ergonomics industry and have helped over 10 million people avoid spine health problems with their array products.

The Journey

We were tasked by Flexispot to boost brand recognition in the U.S. We aided in pinpointing crucial airports for their campaign and executed a yearly branding takeover of TSA security trays in 5 major cities: Chicago, Denver, Charlotte, Washington DC, and Los Angeles.

Outcomes

Flexispot generated over 100 million impressions by displaying their brand to U.S. consumers at 5 major airports.

Advertise to Specific Market Segments at Nashville Airport

  • B2B
  • Conference Participants
  • B2C
  • Education
  • Tourism
  • Government
  • Luxury
  • Events
  • Entertainment
  • Financial and Crypto
  • PSA & Non-Profits
  • Healthcare

Engaging Key Business Decision-Makers at Nashville International Airport (BNA)

Nashville International Airport (BNA) provides a prime setting for B2B brands like yours to connect directly with business decision-makers. With a captive audience of professionals and frequent travelers spending considerable time in transit, airport advertising at BNA is an exceptional platform to engage this influential audience.

For a lasting impact on these decision-makers at BNA, it's essential to adapt your advertising campaigns to their distinct needs, preferences, and behaviors. Employ a mix of advertising channels, including dynamic digital displays, interactive activations, and visually striking traditional signage options, to establish a robust and unforgettable advertising experience.

By concentrating on crafting an enticing message that showcases your brand's distinctive value proposition and developing captivating, relevant campaigns, you can efficiently grab the attention of key decision-makers at BNA.

This targeted approach to Nashville International Airport advertising will not only amplify your brand recognition among your target audience but also facilitate conversions and cultivate enduring relationships with influential business clients.

Embrace the chance to create a lasting impression with your BNA airport advertising campaigns and build connections with the decision-makers most important to your business.

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Welcoming Conference Attendees with Impactful Advertising at Nashville International Airport (BNA)

As conference attendees arrive at Nashville International Airport (BNA), your brand has an exceptional opportunity to forge a strong first impression on this influential audience. Airport advertising at BNA allows you to effectively engage with business travelers as they navigate the airport, eager to attend the event.

To captivate conference-bound travelers, design customized advertising campaigns that align with their specific needs and interests. By tactically positioning your ads throughout BNA, you can generate memorable and engaging experiences for these newly arrived visitors, laying the foundation for valuable connections.

Utilize BNA airport advertising to boost your brand's visibility and position your company as an industry leader among conference attendees. This targeted strategy will not only improve brand recognition and loyalty but also promote sales and revenue growth over time.

Expand your brand's presence by engaging with business travelers as they arrive in the host city for conferences and conventions – leave a lasting impact through strategic Nashville International Airport (BNA) advertising that propels your brand's success.

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Make a Lasting Impression on Travelers: The Power of BNA Airport Advertising

BNA airport advertising provides an excellent opportunity for your brand to connect with travelers and create a lasting impression, whether they are on a business trip or leisure travel. The extended dwell times and heightened attentiveness at BNA airport make it the perfect platform to engage with your target audience and establish a positive brand association.

Nielsen studies have revealed that airport advertising at BNA airport creates a strong association with high-quality brands and services for 68% of U.S. travelers, while 76% take action after seeing BNA airport ads. This demonstrates the significant impact that BNA airport advertising can have on consumer behavior.

Utilize innovative strategies such as experiential activations, dynamic digital messaging, interactive displays, and targeted branding at crucial touchpoints to effectively engage with travelers. By implementing these tactics, your brand can differentiate itself in a competitive marketplace and create memorable experiences for travelers at BNA airport.

In conclusion, BNA airport advertising provides a unique opportunity for your brand to connect with a diverse and valuable consumer audience, enhance brand perception, and increase recognition and sales. Make the most of this opportunity to captivate your target audience and create a lasting impression through engaging BNA airport advertising campaigns.

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Reach Prospective Students with BNA Airport Advertising

For universities seeking to promote their enrollment programs and reach a wider audience of prospective students, BNA airport advertising offers an unparalleled platform. BNA airport's prestigious environment is an ideal setting to showcase your programs, especially given the significance of selecting the right school.

BNA airport advertising allows universities to present their programs as authoritative in their respective fields, from business schools to specialized institutions. Additionally, targeting business and leisure travelers creates an opportunity to connect with alumni who frequent BNA airport, who often play a significant role in supporting universities through donations.

Universities across the country are promoting their executive, MBA, and specialized programs to busy professionals looking to advance their careers. By leveraging BNA airport advertising, your university can capture the attention of a diverse audience of potential students and establish a positive perception of your programs, leading to increased enrollment and ongoing support.

In conclusion, BNA airport advertising provides a powerful tool for marketing your university's enrollment programs to a vast audience of travelers. Take advantage of this high-impact platform to create a positive perception of your programs, drive enrollment, and connect with influential alumni at BNA airport.

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Take Your Business to New Heights with Nashville International Airport Advertising

Airport advertising has become an essential tool for businesses looking to connect with their target audience of travel enthusiasts. Nashville International Airport (BNA) provides an ideal environment to reach travelers who are actively seeking new experiences and destinations. By leveraging innovative approaches such as immersive experiential activations, eye-catching digital messaging, interactive displays, and strategic branding at high-impact touchpoints, your business can effectively captivate and engage with travelers during their journey.

Advertising in BNA not only creates unforgettable experiences for travelers but also elevates brand recognition and drives conversions. With a captive audience and high foot traffic, businesses can reach a vast number of potential customers who are eager to explore new travel opportunities. Don't miss the chance to make your mark in the world of travel. Embrace airport advertising at BNA and watch your brand soar to new heights as you connect with passionate travelers who will shape the future of the industry.

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Government Entities: Connect with a Diverse Audience at Nashville International Airport

Government entities and organizations understand the value of airport advertising as a way to engage with leisure and business travelers. Nashville International Airport (BNA) provides a high-visibility platform for government agencies to interact with travelers of diverse backgrounds, making it an ideal setting to convey essential messages and attract potential candidates.

Utilizing dynamic digital messaging, interactive displays, and strategically placed ads, government organizations can launch engaging and influential campaigns that raise awareness, drive engagement, and reinforce the significance of their mission. BNA transforms into a vital hub for public information and interaction, allowing government agencies and organizations to effectively connect with travelers.

Don't miss the chance to elevate your organization's presence and influence among the traveling public. Embrace airport advertising at BNA and watch your message reach new heights.

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Luxury Brand Ascension: BNA Airport Advertising Takes Off

High-end consumer brands recognize the immense potential of airport advertising, specifically at Nashville International Airport (BNA), in targeting affluent vacationers and business travelers. The airport's atmosphere of prestige and exclusivity makes it an ideal location for impactful marketing campaigns that captivate a captive audience.

As travel numbers surge, luxury retail and brand advertising at BNA have experienced unprecedented growth, welcoming a diverse range of upscale clothing, automotive, jewelry, luggage, and fragrance brands to exhibit their best products in this cosmopolitan arena.

Luxury brands benefit from their association with BNA's sophisticated environment, elevating their image and enticing discerning consumers seeking the best in life. This strategic positioning enhances brand reputation and appeals to an elite demographic.

In addition, extended waiting times at U.S. airports, such as BNA, provide a priceless chance for luxury brands to engage their target audience. With passengers spending significant time in airports before their flights, these brands can effectively showcase their offerings and leave a lasting impact on the most coveted consumer segment.

Leverage the appeal of BNA airport advertising and watch your luxury brand soar to new heights, captivating the affluent travelers that embody your target market.

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Winning Big: Airport Advertising for Sports Events at BNA

Major sporting events attract large audiences of devoted fans, creating a prime opportunity for advertisers to engage this passionate demographic through airport advertising, particularly at Nashville International Airport (BNA). Enthusiastic fans traveling to these high-profile events are primed for celebration, making them an ideal target for brands aiming to leave a memorable impression.

Those attending top-tier sporting events typically possess significant disposable income and spending power. By advertising at BNA, your brand can efficiently connect with these affluent consumers as they set off on their memorable adventures.

BNA airport advertising during significant sports events enables your brand to reach a captivated and receptive audience in a spending mindset. The exhilaration surrounding these events boosts the impact of your advertisements, enhancing brand visibility, cultivating loyalty, and solidifying your connection with the most iconic moments in sports.

Take advantage of the chance to win big with BNA airport advertising. Embrace the opportunity to engage with dedicated fans and elevate your brand as they journey to support their favorite teams and athletes.

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Promote Your Brand at BNA Airport

Nashville International Airport (BNA) is a bustling transportation hub that draws visitors from all around the world, making it an excellent platform for businesses to showcase their products and services to a diverse audience of leisure and business travelers.

Airport advertising offers an exceptional opportunity to connect with this audience through cutting-edge digital displays, high-definition video screens, and dynamic digital posters. The adaptability of airport advertising ensures your campaign stays fresh and relevant, while the latest technology and captivating visuals make a lasting impression on your target audience.

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Financial Success in the Skies: Engaging BNA Airport Ads

In addition to reaching leisure travelers, BNA airport advertising enables businesses to connect with high-value business travelers who are often seeking entertainment options during their trips. This makes it an ideal platform for businesses in the entertainment industry, as well as financial service institutions, who can showcase their innovative approach to managing wealth on-the-go.

The extended wait times and layovers at airports create a captive audience, ensuring that your advertisement is seen, read, and considered. As travelers navigate the airport environment, they are more likely to engage with your campaign, leading to increased interest and potential conversions. The airport setting fosters a sense of security and trust, further enhancing the appeal of your products and services.

Don't miss the opportunity to elevate your brand at BNA. Airport advertising provides the perfect platform to showcase your offerings and make a lasting impression on a captive audience of leisure and business travelers.

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Empowering Campaigns: BNA Airport Ads for a Cause

Local governments and non-profit organizations have identified the remarkable potential of Nashville International Airport (BNA) advertising for broadcasting public service messages and promoting their causes. As airports like BNA host millions of passengers annually, the impact of your message on leisure and business travelers can be substantial.

With a captive audience at BNA, your announcement reaches travelers while they queue, unwind in lounges, or make their way to departure gates. This ensures maximum exposure to a varied demographic. Additionally, airports are often considered reliable sources of information, making them an ideal channel for public service announcements and charity campaigns.

By using BNA advertising, non-profits can inform the public about their objectives and the issues that matter to them. This global platform allows you to interact with passengers from all over the world, many of whom might not have been exposed to your organization's message before. Your campaign can initiate discussions, motivate action, and even prompt donations.

Nonprofits can also leverage BNA airport advertising to enable giving opportunities via airport-based kiosks or other technologies. This accessible approach lets travelers contribute immediately, further supporting your cause and amplifying its impact.

In conclusion, airport advertising, particularly at Nashville International Airport (BNA), offers a distinct and persuasive opportunity for public service announcements, non-profits, and public good initiatives to connect with a vast audience of leisure and business travelers. Let your message fly high and foster positive change through the power of airport advertising.

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Healthcare Advertising at Nashville International Airport (BNA)

Airport advertising at BNA is an influential approach for medical associations, hospitals, clinics, health insurance providers, and healthcare technology companies looking to reach a diverse audience of leisure and business travelers. As bustling hubs like Nashville International Airport, airports present an incomparable chance to engage with potential clients who might need medical services or health insurance while traveling.

Medical associations can use BNA advertising to enhance brand awareness and attract new patients, while hospitals and clinics can highlight their specialized services like urgent care, pediatrics, or women's health. Health insurance companies can capitalize on BNA advertising to underline the significance of coverage and exhibit their plans, while healthcare technology firms can feature their groundbreaking solutions such as telemedicine or wearable devices.

BNA airport advertising covers various formats, including billboards, digital screens, and interactive kiosks, allowing for tailored messaging to specific demographic segments like families, business travelers, or the elderly. By integrating advanced technology like augmented reality or virtual reality, your advertising campaign can engage and mesmerize travelers, leaving a lasting impression.

In summary, BNA airport advertising presents a unique and compelling opportunity for hospitals, clinics, health tech apps, healthcare technology, and health services providers to reach a vast audience of leisure and business travelers. Boost your brand and display your offerings with the power of Nashville International Airport advertising.

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Trusted by Large and Small Companies

Rauw Alejandro Logo Nashville Airport Advertising
Bionano Logo Nashville Airport Advertising
Wharton Logo Nashville Airport Advertising
Pioneer Logo Nashville Airport Advertising
Baird Logo Nashville Airport Advertising
Mcgraw Hill Logo Nashville Airport Advertising
University Of Pitt Logo Nashville Airport Advertising
Flexispot Logo Nashville Airport Advertising
Radisson Logo Nashville Airport Advertising
Dynatrace Logo Nashville Airport Advertising
Ensono Logo Nashville Airport Advertising
Transfer Wise Logo Nashville Airport Advertising
Byu Logo Nashville Airport Advertising
Utd Logo Nashville Airport Advertising
Fortinet Logo Nashville Airport Advertising
Fabric Logo Nashville Airport Advertising
Notable Logo Nashville Airport Advertising
Rubrik Logo Nashville Airport Advertising
Viator Logo Nashville Airport Advertising
Big Commerce Logo Nashville Airport Advertising
Invest In Canada Logo Nashville Airport Advertising
University Of Michigan Logo Nashville Airport Advertising

Frequently Asked Questions

Is airport advertising effective? expand_more

Airport advertising is highly effective for several reasons. Airports are bustling hubs that cater to a diverse and captive audience, including business travelers, tourists, and frequent flyers. This results in prolonged exposure to your ads and increased brand awareness. Additionally, airport advertising allows you to target specific demographics, ensuring your message reaches the right audience.

Airline club lounges, frequented by business travelers, offer an exclusive environment for targeted advertising, capturing the attention of high-value customers. Furthermore, airport Wi-Fi enables precise device targeting, allowing you to engage with passengers on their smartphones, tablets, or laptops.

With various formats such as digital screens, billboards, and experiential marketing, airport advertising provides a unique opportunity to create memorable and impactful campaigns, ultimately driving higher conversion rates for your brand.


Read more on airport advertising effectiveness

Why is airport advertising important? expand_more

Airport advertising is important due to its unique ability to capture the attention of a diverse, captive audience with significant purchasing power. As passengers spend considerable time in airports during check-in, security screening, layovers, and baggage claim, they are more likely to absorb and engage with advertising messages.

Airport advertising elevates your brand's image, as it is often associated with luxury, innovation, and global reach. By leveraging a variety of formats, such as digital screens, billboards, and experiential marketing, airport advertising creates memorable and impactful campaigns, positioning your brand as a leader in its industry.

Does airport advertising work? expand_more

Absolutely, airport advertising works effectively due to the unique environment and audience it caters to. Airports attract a wide range of passengers, from business professionals to vacationers, providing a captive audience with substantial spending potential. The time spent by passengers during check-in, layovers, security checks, and baggage collection creates ample opportunities for ads to resonate and leave a lasting impression.

Airport advertising allows for precise demographic targeting, ensuring your message reaches an audience most likely to engage with your brand. By utilizing strategic ad placements in areas such as airline club lounges, gate areas, security, ticketing, food area, bag claim, and leveraging airport Wi-Fi for device targeting, you can tailor your campaigns to specific customer segments.

Furthermore, airport advertising offers diverse formats, including digital displays, large-scale billboards, and immersive experiences, which contribute to creating memorable and persuasive campaigns. By capitalizing on the airport's dynamic setting, your brand can achieve increased visibility, enhanced brand image, and ultimately, higher conversion rates.

How much does it cost to advertise at the airport? expand_more

The cost of airport advertising can vary greatly depending on several factors, including the specific airport, location of the advertisement within the airport, ad format, size, duration, and the level of customization. Smaller regional airports typically have lower advertising costs, while prime locations in larger international airports command higher prices due to increased footfall and visibility.

Ad formats, such as digital displays, large-scale billboards, experiential marketing, or ads in airline club lounges, each come with their own price range. Digital ads are often priced on a cost-per-impression basis, while traditional static formats like billboards might be charged monthly or for a fixed campaign duration. Customized, immersive experiences generally require a higher investment due to their unique and interactive nature.

To determine the exact cost of advertising at an airport, it is best to consult with one of our airport advertising specialists for specific rates and available options tailored to your brand's needs and budget.

Which airport advertising is more effective? expand_more

The most effective airport advertising strategy depends on your target audience, campaign goals, and budget. To maximize impact, consider demographics, ad format, budget constraints, and creativity. Tailor your ads to the audience, choose the right format for your objectives, and create visually appealing messages. Ultimately, a well-planned and targeted approach will yield the best results for your airport advertising campaign.

How can EAM help? expand_more

EAM is here to guide businesses and marketing agencies through the exciting world of airport advertising. We're experts in airport advertising and have helped many famous brands and groups run successful advertising campaigns in over 50 airports around the globe. Reach out to us to begin planning your airport advertising campaign.

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