EAM Advertising
Get the BNA media kit

Airport advertising at Nashville International Airport (BNA) Music City Never Stops Arriving.

25.7 million passengers a year: Nashville’s healthcare, music, and corporate workforce flying out, tourists, bachelorette weekends, and convention industries flying in, and CMA Fest and Music City Center weeks on top. Get the BNA media kit for formats, planning ranges, and booking windows.

We’ll follow up to learn who you need to reach and when, then come back with current availability and a recommended mix.

Schedule a callEmail your briefFind your airport

  • 125+Airports worldwide
  • 40+Media vendors
  • 25.7MBNA passengers in 2025

You’re in good company

  • Thomson Reuters
  • Invest in Canada
  • Dynatrace
  • Fortinet
  • Motorola
  • BYU

At a glance

Nashville airport advertising
at a glance

  1. 1

    BNA handled 25,715,851 passengers in calendar 2025 — a record. Fiscal 2026 closed at about 26.7 million (+7.7%). The June 2026 media grid cites about 2.14 million monthly traffic. The page is for Music City's primary commercial airport: one terminal, high leisure and corporate O&D, Southwest-led, not a fortress connecting mill.

  2. 2

    Most BNA passengers are beginning or ending a trip in Middle Tennessee. Southwest's growing bank can still carry connectors who never leave the airside; bag claim, the arrivals escalators, and the curb reach people entering Nashville — hotel guests, Broadway visitors, Music City Center delegates, healthcare travelers, and residents coming home. Tourism and destination briefs weight the O&D path; network briefs can live on C/D airside.

  3. 3

    One terminal after a shared security hall. Concourse B: Delta and United. Concourse C: American and Southwest (plus the C Satellite via shuttle). Concourse D: Southwest exclusive. T-gates: international and partner carriers (Aer Lingus, Icelandair, British Airways, Air Canada, WestJet, and others as assigned). Concourse A is closed for New Horizon reconstruction.

  4. 4

    Two calendars drive the buy. Always-on reaches tourism, Broadway, music-industry visitors, healthcare, and the metro employer base. Music City Center weeks — ACG, NLC City Summit, NCBA, 3DEXPERIENCE World, ViVE — and CMA Fest (June 10–13, 2027) change who is in the building.

  5. 5

    Planning ranges from published rate-card faces: a single unit or network runs $7,500–$26,000 per 28-day period. A two- or three-network package runs $20,000–$55,000 per 28-day period. Multi-network domination runs north of $70,000 per 28-day period. Lower quote-only columns exist on the kit; specific discounts come back at quote. Production and install are quoted separately when not included. Those are planning ranges, not a rate card.

  6. 6

    Media on the current specifications is sold by the 28-day period. Digital spots are:10; loops run from:100 (about 10% share of voice) to:330 on the bag-claim LCD network (about 3% share of voice). Holds expire in 5 business days. Materials must be in market 14–18 business days before start for digital creative and 21–28 days before start for static creative. Creative needs airport authority approval. Competitive separation may be possible, but it isn’t guaranteed; ask when booking and write it into the contract.

  • 25.7MBNA passengers in calendar 2025 (airport / local press); ~26.7M in FY2026BNA / flynashville
  • ~2.14Mmonthly traffic cited on the June 2026 media gridBNA / flynashville
  • Music City Center + CMA Festconvention campus and festival that change who flies inBNA / flynashville

Start your BNA plan

ACG, CMA Fest, and the holiday stretch at BNA are held before most brands start looking.

Three ways to start, depending on where you are.

ResearchingGet the BNA media kitFormats, planning ranges, and booking windowsGet the kit Ready to planSend a BNA briefCurrent availability and a recommended mixSend a brief Want to talk it throughBook a 15-minute callPick a time with an airport media plannerBook a call

What you can run

What can you run
at BNA?

6 placements are in the current specifications: Arrivals bag-claim LCD network; Departures TSA-queue video walls; Arrivals escalator video walls; Concourse video walls (C + D); Arrivals bag-claim video walls; Premier concourse LCD package. Digital spots are ten seconds; share of voice depends on the loop — about 10% on the:100 walls, about 3% on the:330 bag-claim LCD network. The cards are this airport's units. The format library after them is photographed across airports, not as BNA photography.

Static

Arrivals bag-claim LCD network

20 screens over all 10 carousels; arrivals and greeters

Type
20 × ~65"; 1920×1080
Your spot
:10 /:330 (~3% SOV); static + motion
Best for
High-dwell O&D; hotels, destination, Music City Center inbound

Digital

Departures TSA-queue video walls

Two sections flanking Clear and TSA PreCheck entrances

Type
~159" square sections; 2160×2160
Your spot
:10 /:100 (~10% SOV)
Best for
Departure-side branding; shares an airport-owned wall — ~4 min/hour refresh interrupt; approved verticals apply

Digital

Arrivals escalator video walls

Two large walls over arrivals escalators to claim / rideshare / exits

Type
~134"×49"; 1414×520
Your spot
:10 /:100 (~10% SOV)
Best for
First major O&D read for domestic arrivals; tourism and festival weeks

Digital

Concourse video walls (C + D)

Two walkway walls on Concourse C; one head-on on Concourse D

Type
3 faces; ~166"×80" / ~213"×54"
Your spot
:10 /:100 (~10% SOV)
Best for
Southwest / American paths; airline restrictions; network + always-on

Digital

Arrivals bag-claim video walls

Six LEDs on the back wall of bag claim

Type
6 × ~142"×40"; 1440×406
Your spot
:10 /:120 (~8% SOV)
Best for
Claim dwell for hospitality and destination

Digital

Premier concourse LCD package

Seven screens: B×1, C×2, D×2, Satellite×2

Type
82–98"; mixed orientation
Your spot
:10 /:180 (~6% SOV)
Best for
Frequency across concourses; airline restrictions; includes satellite shuttle path
Print and staticThe June 2026 pack in hand is digital-only.

The June 2026 pack in hand is digital-only. Print may exist in the broader program; production, install, and removal are quoted separately when those faces are sold.

Callout — Before you buy the departures TSA-queue wallsAdvertising sits on a portion of a larger airport-owned screen and is interrupted about four minutes each hour.

Advertising sits on a portion of a larger airport-owned screen and is interrupted about four minutes each hour for refresh. Approved advertiser verticals on the kit include airlines, financial, B2B technology, higher education, alcohol, hotels, and healthcare; other verticals need approval when booking. Offensive or controversial political, religious, environmental, or social creative is prohibited.

Callout — Before you buy Concourse C/D walls aloneThey over-index Southwest and American.

They over-index Southwest and American. If your audience is on Delta or United in Concourse B, add premier digital coverage or confirm live B inventory — the three-wall concourse package in the current kit does not list B.

Callout — Before you buy the bag-claim LCD network on an SOV assumptionThe:330 loop yields roughly 3% share of voice at a:10 spot.

The:330 loop yields roughly 3% share of voice at a:10 spot. For short-loop claim presence, the six-wall arrivals LED package (:120) is the tighter read.

Every airport format, with specs and lead times

The digital, static, experiential, and exterior units brands buy in airports. For BNA we plan specific units and dates against what is open at the time.

Examples

What does airport advertising
look like?

Airport advertising in practice, photographed across many airports. Availability at BNA varies by format.

Real brands. Real campaigns.

Which brands have run airport campaigns
with EAM Advertising?

Campaigns across several countries and media owners, each bought through one contract. Swipe or use the arrows for the markets, the scope, and the result.

Explore more campaigns

“EAM made a nationwide airport campaign feel much easier to manage. The team were responsive, organized, and always on top of the details. They helped us make smart decisions with the budget, kept everything moving, and ultimately delivered exactly what we were looking for.”

Chief Marketing OfficerFortinet · nationwide airport campaign

These examples show past EAM campaigns—not a minimum campaign size, a forecast, or a guarantee of results. One-airport briefs are welcome, too.

Cost

What does Nashville airport
advertising cost?

$7,500–$26,000 for a single unit or network per 28-day period. $20,000–$55,000 for a two- or three-network package per 28-day period. North of $70,000 for multi-network domination per 28-day period. Digital spots are ten seconds; share of voice depends on the loop — about 10% on the:100 walls, about 3% on the:330 bag-claim LCD network. Those are planning ranges from published rate-card faces, not a rate card. Quote-only lower figures appear on the kit; specific discounts come back at quote.

Sold in 28-day periodsMedia on the June 2, 2026 specifications is sold by the 28-day period.

Media on the June 2, 2026 specifications is sold by the 28-day period. For a CMA Fest or other Music City Center brief, one period covering the week is the usual buy; for always-on branding, brands stack periods. Shipping and install/removal lines on the kit carry a 9.25% tax where applicable; media tax is listed at 0%.

Digital share of voice sits next to price. The kit publishes:10 spots against loops of:100 (departures walls, escalator walls, concourse walls — roughly one of ten),:120 (arrivals bag-claim walls — roughly one of twelve),:180 (premier concourse LCDs — roughly one of eighteen), and:330 (arrivals bag-claim LCD network — roughly one of thirty-three). Read the live loop before comparing BNA to a weekly market.

What a budget buys at BNA

Planning ranges. Pick the one closest to your brief and we’ll build the plan from it.

$7,500–$26,000

A single unit or network, one 28-day period

What it is
One placement or network for one period.
For
Tourism, a concourse, or one claim network.
Plan at this budget
$20,000–$55,000

A two- or three-network package, one period

What it is
Two or three networks for one period.
For
A Music City Center week or a thicker always-on mix.
Plan at this budget
North of $70,000

Multi-network domination, one period

What it is
Several networks in the same 28-day period.
For
A festival week or a full-building moment.
Plan at this budget

These are planning ranges, not packages or a rate card. Actual plans depend on the unit, the period, and what is open when you book.

Contract realitiesBuying unit, creative deadlines, and separation are set in the contract.

Buying unit: one 28-day period. Holds expire 5 business days after confirmation; extensions are not guaranteed. Materials must be produced and received in market 14–18 business days before start for digital creative and 21–28 days before start for static creative. Creative requires final airport authority approval. Competitive separation may be possible, but it isn’t guaranteed; ask when booking and write it into the contract. Rates are non-cancellable; annual increases apply to multi-year agreements; pricing valid 30 days. Proof of performance: digital — one close-up and one environmental for single units, 10% of locations for packaged networks, plus stacked-content photos, within 5 business days of initial posting.

What this page will not publishUnit rates and period-specific quotes come back as a quote.

Unit-level rates, loop-position premiums, and period-specific quotes. Those numbers move with availability and with the period. What you can plan against: 28-day periods; $7,500–$26,000; $20,000–$55,000; North of $70,000. Specific units and periods come back as a quote.

Compare all 6 units in one tableWhere, faces, loop, best use
BNA units and networks, where they reach passengers
Unit (plain description)Where it reaches themFaces / sizeYour spot in the loopBest for
Arrivals bag-claim LCD network20 screens over all 10 carousels; arrivals and greeters20 × ~65"; 1920×1080:10 /:330 (~3% SOV); static + motionHigh-dwell O&D; hotels, destination, Music City Center inbound
Departures TSA-queue video wallsTwo sections flanking Clear and TSA PreCheck entrances~159" square sections; 2160×2160:10 /:100 (~10% SOV)Departure-side branding; shares an airport-owned wall — ~4 min/hour refresh interrupt; approved verticals apply
Arrivals escalator video wallsTwo large walls over arrivals escalators to claim / rideshare / exits~134"×49"; 1414×520:10 /:100 (~10% SOV)First major O&D read for domestic arrivals; tourism and festival weeks
Concourse video walls (C + D)Two walkway walls on Concourse C; one head-on on Concourse D3 faces; ~166"×80" / ~213"×54":10 /:100 (~10% SOV)Southwest / American paths; airline restrictions; network + always-on
Arrivals bag-claim video wallsSix LEDs on the back wall of bag claim6 × ~142"×40"; 1440×406:10 /:120 (~8% SOV)Claim dwell for hospitality and destination
Premier concourse LCD packageSeven screens: B×1, C×2, D×2, Satellite×282–98"; mixed orientation:10 /:180 (~6% SOV)Frequency across concourses; airline restrictions; includes satellite shuttle path

Timing

When should you buy BNA,
and how far ahead?

For B2B and association buyers, the Music City Center calendar includes the American College of Gastroenterology (October 9–14, 2026), NLC City Summit in mid-November, then the Cattle Industry Convention, 3DEXPERIENCE World, ViVE, and CMA Fest into 2027. For branding, every week: tourism and Broadway do not wait for a show. Holidays and summer leisure add consumer volume.

The table covers the weeks that change who is in the building.

Nashville weeks and what they mean for the buy
WeekTimingWho arrivesWhat it means for the buy
American College of GastroenterologyOctober 9–14, 2026, Music City CenterGI clinicians and industry (~5,000 cited)Healthcare inbound; contested claim path
National League of Cities City SummitNovember 18–21, 2026, Music City CenterMunicipal leaders and vendorsCivic / B2B; arrivals weight
Holiday / winter leisure stretchLate November through early JanuaryFamilies, visiting alumni, leisureConsumer and hospitality; loops more contested
Safari Club InternationalJanuary 20–23, 2027, Music City CenterOutfitters, hunters, outdoor brandsTrade inbound
Cattle Industry Convention & NCBA Trade ShowFebruary 1–4, 2027, Music City CenterCattle industry (~9,000 cited)Large association week; early hold
3DEXPERIENCE WorldFebruary 14–17, 2027, Music City CenterIndustrial / design software audiences (~4,500 cited)Tech-industrial B2B; dual direction
ViVEMarch 14–17, 2027, Music City CenterHealth IT and digital-health buyers (~6,000 cited)Healthcare-tech peak; O&D arrivals + C/D airside
CMA FestJune 10–13, 2027, downtown / new Nissan StadiumCountry fans, industry, pressPeak Music City festival week. Hold early; bag claim + escalator walls
Summer leisureMemorial Day through Labor DayLeisure and music tourismDestination and hospitality always-on
Semester peaksLate August, mid-January, MayStudents, parents, facultyUniversity and recruiting briefs; departure-side weight
Standard weeksAll other periodsTourism base, metro workforce, routine domestic trafficAlways-on branding; loops less contested
EAM's take<p>The mistake at BNA is buying Concourse C and D airside as if every passenger were headed to Broadway — or.

The mistake at BNA is buying Concourse C and D airside as if every passenger were headed to Broadway — or treating the airport like a connecting mill. C/D units reach Southwest and American passengers who may never enter Nashville; bag claim and the arrivals escalator walls face O&D passengers entering Music City. Match direction to connecting vs landing, then pick the concourse. The bag-claim LCD network runs a long:330 loop (~3% share of voice); do not plan that network on a 10% SOV assumption.

How far in advance do you need to book?

CMA Fest, NCBA, ViVE, and the Thanksgiving-to-New-Year stretch: hold 4–6 months out. Mid-tier Music City Center weeks (ACG, 3DEXPERIENCE World, NLC) and semester peaks: 8–12 weeks. Standard always-on periods: 4–8 weeks is usually enough. BNA prices by the 28-day period. Peak weeks sell out on arrivals escalator walls, bag-claim LEDs, and C/D concourse walls first.

BNA booking windows
TierExamplesHold byWhat sells firstPricing character
PeakCMA Fest 2027, NCBA, ViVE, Thanksgiving through New Year4–6 monthsArrivals escalator walls, bag-claim LEDs, C/D concourse walls28-day rates; contested availability
HighACG, 3DEXPERIENCE World, NLC City Summit, semester starts8–12 weeksRelevant claim and concourse facesContested on the paths the audience flies
StandardAlways-on tourism and branding periods4–8 weeksMost networks openStandard 28-day rates; best for multi-period always-on and tourism programs

Ready to plan?

Start your BNA plan.
Send the brief.

Tell us who you need to reach, where, and when. We come back with current availability at every airport in the plan and a recommended mix.

Airports, start date and duration, campaign goal, budget range, and anything else you can share. A few lines is plenty.

We’ll follow up to learn who you need to reach and when, then come back with current availability and a recommended mix.

Placement

Where should your ads run
inside BNA?

On the O&D path if the audience is actually coming to Nashville; on Southwest airside in C and D or American airside in C if the audience is connecting through those banks. Music City Center and CMA Fest inbound weights bag claim and the arrivals escalator walls. Resident and employer branding weights departure-side TSA-queue walls and C/D frequency. Premier digital is a frequency layer across concourses, including the satellite shuttle path — not a substitute for knowing which airline your audience uses.

Where ads run inside BNA
StepZone and unitsWhat the passenger is doingPriority
1. Off the plane (C / D)Concourse walkways; C/D video walls; premier LCDsWalking to exit or to a connectionMedium for O&D; high for Southwest/American network briefs
2. Off the plane (B / T-gates)Concourse B and T-gate paths; premier B faceWalking to exit or connectionHigh when the audience is on Delta, United, or international partners
3. Arrivals escalatorsTwo large video walls over escalators to claim / rideshare / exitsDescending toward claim and ground transportHighest for domestic O&D first read
4. Baggage claim and meeters20 LCD network over carousels; six back-wall LEDsWaiting for bags; meeting partiesHighest for hotel, destination, MCC, CMA Fest inbound
5. Curb and ground transportExit-adjacent path to rideshare, rental car, hotel shuttleChoosing how to reach downtown (~8 miles)High; last read before the city
Departure sideCheck-in to TSA-queue walls to gate on C/D/BCheck-in, security, dwell before departureHigh for resident, recruiting, university, and employer branding
Direction follows the objectiveA CMA Fest buy is arrival-weighted on the inbound days (claim, escalator walls) with light C/D.

A CMA Fest buy is arrival-weighted on the inbound days (claim, escalator walls) with light C/D airside if attendees are on Southwest or American. A resident or employer branding buy is departure-weighted: TSA-queue walls plus premier and C/D frequency. An airside-only Southwest buy will overstate local reach on a city brief.

Callout — New Horizon constructionConcourse A is closed for full reconstruction; Concourse D was extended in July 2025; central core and roadway.

Concourse A is closed for full reconstruction; Concourse D was extended in July 2025; central core and roadway work continue under the multi-year New Horizon program. Gate and curb sightlines can shift. Confirm unit locations against the current map at contract, not against last year's plan.

Why this airport

Why do brands advertise
at Nashville International Airport (BNA)?

Because Music City tourism and the Music City Center convention calendar share one airport. 25.7 million passengers in calendar 2025 move through a single terminal; Southwest and American dominate the busiest concourses. Brands buy the visitor and resident base on the departure and claim paths and the conference or festival inbound on arrivals — and they plan around which passengers actually leave for downtown.

How this airport is boughtNashville International is bought for Music City's year-round tourism and corporate visitor base — Broadway.

Nashville International is bought for Music City's year-round tourism and corporate visitor base — Broadway, music, healthcare, and headquarters traffic — and peaked by Music City Center convention weeks and CMA Fest. About 25.7 million passengers moved through BNA in calendar 2025; the June 2026 kit cites roughly 2.14 million monthly traffic. One terminal feeds Concourses B, C, D, the C Satellite, and the T-gates. Southwest concentrates on C and D (D is Southwest-exclusive; satellite gates expand further in fall 2026); American sits on C; Delta and United concentrate on B. Bag claim and the arrivals escalator video walls reach people entering Nashville; concourse video walls on C and D reach Southwest and American passengers, including any connectors who never claim a bag. This page weights Music City branding and the convention / festival calendar equally.

Hub / connecting noteBNA is primarily an origin-and-destination airport historically — tourism and corporate visitors coming to.

BNA is primarily an origin-and-destination airport historically — tourism and corporate visitors coming to Nashville, residents leaving. It is still not a pure point-to-point mill. Southwest's focus-city and crew-base growth means some passengers on Concourses C and D may connect without claiming a bag. Concourse and gate-hold units reach everyone on those paths. Baggage claim, the arrivals escalator walls, and the curb reach people entering Music City. Hotel, destination, and "people actually in Nashville" briefs must weight the O&D path; airline-network and always-on brand briefs can live airside on C and D.

Audience

Who actually flies
through BNA?

25.7 million passengers in calendar 2025 across one terminal. Southwest concentrates on Concourses C and D. American shares Concourse C. Delta and United concentrate on Concourse B. International and partner carriers use the T-gates. The useful audience for a convention brief is the industry landing that week; for a branding brief it is the tourism, music, healthcare, and metro workforce traffic that uses these concourses every week.

BNA terminals and what they mean
ConcourseAirlines (airport / carrier guides)What it means for the buy
Concourse BDelta Air Lines; United AirlinesLegacy dwell; kit premier screens include one face here
Concourse C + SatelliteAmerican Airlines; Southwest (main C); Allegiant / Spirit and overflow as assigned on satelliteBusiest bank; kit concourse video walls include two C faces; satellite requires shuttle
Concourse DSouthwest Airlines (exclusive)Southwest-only path; kit concourse package includes one head-on D wall; D extension opened July 2025
T-gatesAer Lingus, Icelandair, British Airways, Air Canada, WestJet, and others as assigned; some American / United international linksInternational O&D and partners; post-arrival path joins shared claim
Concourse AClosed for New Horizon reconstruction (target reopen ~2028)Do not plan A inventory against last year's map
Leisure travelers in an airport terminal

Music City visitors and tourism (year-round)

Broadway, Lower Broadway entertainment, music tourism, and leisure weekends put visitors through claim and the curb every week. Always-on destination, hospitality, attractions, and arrival-moment brands weight bag claim and the arrivals escalator walls.

Leisure travelers in an airport terminal

Convention and association inbound (Music City Center weeks)

ACG, NLC City Summit, NCBA, 3DEXPERIENCE World, ViVE, and the rest of the Music City Center slate. They fly Southwest, American, Delta, and United into C/D/B, with international exhibitors via the T-gates. One 28-day period covering show week is the natural buy; arrival-side claim and escalator walls do the inbound day.

Leisure travelers in an airport terminal

CMA Fest and festival peaks (June and seasonal)

CMA Fest 2027 runs June 10–13 at the new Nissan Stadium, with daytime activity across downtown. Country fans, industry, and press fill hotels and BNA. Summer leisure and holiday stretches add consumer volume on top of the always-on tourism base.

Domestic business travelers in an airport terminal

Corporate, healthcare, and the employer base (year-round)

Healthcare systems, music and entertainment companies, finance, and headquarters traffic use BNA as the weekly departure door. Recruiting, employer brand, healthcare, and B2B campaigns live on the departure side — especially the TSA-queue video walls and C/D concourse faces.

Students and alumni in an airport terminal

Students and universities (semester peaks)

Vanderbilt, Belmont, Lipscomb, Tennessee State, and out-of-state programs peak every August, January, and May. Education brands EAM has placed in airports include Wharton, BYU, the University of Michigan, the University of Pittsburgh, and UT Dallas. ---

Who advertises

What kinds of brands advertise at BNA,
and what are they trying to do?

Destination and hospitality brands year-round; Music City Center exhibitors and sponsors on show weeks; CMA Fest and music-industry presence in June; healthcare and health-IT around ACG and ViVE; retail and destination brands around Music City Center weeks; universities recruiting; financial and B2B on the departure side; arrival-moment services at bag claim. The spine's two audiences — Music City branding and convention / festival inbound — lead the plan.

How brands use BNA
ObjectiveWho buys itWho it reaches at BNAWhat the buy usually looks like
Convention / MCC inboundExhibitors and sponsors at ACG, NCBA, ViVE, 3DEXPERIENCE WorldTheir industry, arriving into C/D/B/TOne 28-day period covering show week; claim + escalator walls; C/D if audience is on Southwest/American
CMA Fest / music-industry presenceLabels, streaming, sponsors, hospitalityFans, industry, press entering downtownJune period; bag claim + escalator walls; departure TSA walls for outbound
Account-based / B2BTech, cybersecurity, professional services, industrial softwareCorporate travelers; Southwest/American frequent flyersPremier + concourse frequency; multi-period
Recruiting and employer brandHealthcare systems, music/entertainment employers, universities, financeMetro workforce departing; candidates flying inDeparture-side TSA walls + C/D digital; semester and always-on
Universities and executive educationVanderbilt, Belmont, Lipscomb, out-of-state programsStudents, parents, alumni, working professionalsDeparture weight at semester peaks; peer brands already use airports
Healthcare and specialty careNashville and regional health systems, device and imaging brandsResidents, ACG/ViVE inbound, visiting familiesAlways-on digital + show-week arrivals
Financial and wealthPrivate banks, wealth managers, fintechFrequent flyers; conference decision makersDeparture TSA walls and premier digital; MCC weeks
Destination and attractionsVisit Music City, attractions, sports, hospitalityO&D leisure and music visitorsArrivals path; summer and holidays
Arrival-moment servicesHotels, ride-hail, rental cars, ground transportArriving O&D deciding how to reach Broadway, MCC, or VanderbiltBag claim and curb; always-on
Launch or brand momentProduct launch, new route, headquarters announcementFull building for a periodEscalator walls + claim LEDs + C/D concourse
On the focus city vs. the cityPeople actually in Nashville: overweight bag claim, the arrivals escalator walls, and the curb.

People actually in Nashville: overweight bag claim, the arrivals escalator walls, and the curb. Southwest's connecting share on C and D: airside frequency is fine, knowing a share of impressions never enter the metro. Say which brief you have before picking units.

On summer and CMA FestTourism volume and festival weeks contest the claim path first.

Tourism volume and festival weeks contest the claim path first. Consumer and hospitality brands that need June should hold early; always-on B2B can often live in quieter periods unless the brief is specifically festival-adjacent.

For Southeast reach, ATL and CLT add inventory, and EAM buys them as one plan when a brief needs it. That is a scoping conversation, not something this page needs to argue.

How EAM works

How does EAM run
a BNA campaign?

One call, one plan, one contract. We follow up to learn who you need to reach and the objective, then come back with current availability and a recommended mix.

  1. Step 01

    Scope the week.

    Music City Center show, CMA Fest, or always-on tourism / employer; which concourse and airline the audience uses; arrivals, departures, or both; whether connectors count; BNA only or part of a Southeast plan with ATL or CLT.

    You getThe period, the audience, and the direction

  2. Step 02

    Check avails and loop position.

    Which networks are open for the 28-day period, how crowded the:10 loops are (especially the:330 claim LCD network vs the:100 walls), whether New Horizon construction affects sightlines, and whether category separation is possible (competitive separation may be possible, but it isn’t guaranteed).

    You getAvailability and loop position

  3. Step 03

    Quote the mix.

    Formats, share of voice, and a range, not a scraped rate card. After we know who you need to reach, we come back with current availability and a plan you can take inside.

    You getA quoted plan you can take inside

  4. Step 04

    Contract and traffic creative.

    Specs across every screen shape in the buy, airport approval, files in market 14–18 business days before start for digital creative and 21–28 days before start for static creative before the flight.

    You getOne contract and one spec sheet

  5. Step 05

    Go live and close the loop.

    Confirm posting before the first arrival wave. Deliver proof of posting and play logs after the flight.

    You getProof of posting and play logs in one report

Why an independent agency

EAM Advertising is an independent airport and in-flight media agency, founded in 2015. We specialize in airport and in-flight media and nothing else, and we do not own media assets at BNA or any airport. That independence is why the recommendations hold up. We plan and buy across 125+ airports and 45+ airlines worldwide, which is the leverage and the current-availability knowledge a one-time BNA buyer does not have. Clients include Fortinet, Dynatrace, Rubrik, McGraw-Hill, and Wharton. When the strategy extends beyond Nashville — a Spanish plan with Madrid, a European launch, an MWC roadshow — the same relationship covers the other markets. See the airport advertising hub.

For agencies and consultants

Your client. Your plan.
We handle the airports.

Agencies and consultants bring EAM Advertising in as the airport specialist behind a client’s plan. The client relationship stays with you. We plan, buy, and report under NDA, and can work white-label.

Get our media kit
  • Your client stays yours.We work behind your team, not around it.
  • White-label and NDA.Plans and reporting can go out under your name.
  • One contract, one invoice.Every airport and media owner in the plan, under one set of terms.
  • Numbers before the client commits.Current availability and planning ranges at the proposal stage.

Measurement

How do you measure
a BNA campaign?

Proof of posting and digital play logs are factual. Delivered impressions are modeled. Brand lift is the only method that speaks to effect, and it has to be fielded before the flight. Direct pipeline attribution is not reliably available. A Southwest airside buy overstates the local audience on Concourse C and D units; bag-claim and escalator-wall buys size closer to people actually in Nashville. A Music City Center week or CMA Fest is a defined population for a short lift window.

What can and can't be measured on an airport campaign
MeasureWhat It Actually Tells YouWhen to Set It UpConfidence
Proof of postingPhotographic confirmation that every unit ran, in the right place, for the full period. Kit terms: 1 close-up + 1 environmental for single units; 10% of locations for packaged networks; stacked-content photos; within 5 business days of initial posting.Written into the contract before signingHigh — factual
Delivered impressionsModeled audience delivery based on airport traffic and unit position. An estimate built from traffic data, not a count of people who looked.Requested at proposal stageModerate — modeled
Digital play logsActual spot counts and share of voice on digital networks. The check on whether the loop crowding you planned against actually materialized.Requested at contractingHigh — logged
Brand lift studySurvey-based awareness or perception change against a control. The only method that measures effect rather than exposure.Fielded pre-flight for a baselineModerate — needs budget and lead time
Direct attribution to pipelineNot reliably available. Airport media has no click, and the same brands run other touchpoints at the same time.—Low — treat claims here with skepticism
Callout — What Music City makes possible (and what it doesn't)CMA Fest gives a defined population for a short lift window.

CMA Fest gives a defined population for a short lift window. An always-on or tourism program can use a Middle Tennessee geo panel. Concourse-C- or D-only reporting on a Southwest bank counts connectors who never saw Broadway — fine for a network brief, misleading for a city brief.

The honest framing for anyone defending this spend internally: proof of posting and play logs prove the campaign ran as bought, delivered impressions size the audience, and a lift study is the only line that speaks to effect. A vendor promising attributed pipeline from airport media is overselling. EAM contracts proof of posting and delivery reporting on every campaign as standard and will tell you plainly when a proposed measurement approach won't produce a number worth presenting.

How to read the numbers<p>Delivered impressions are modeled from airport traffic and unit position — audience sizing, not verified views.

Delivered impressions are modeled from airport traffic and unit position — audience sizing, not verified views. Play logs check whether the loop floor you planned against (10% on a:100 wall, ~3% on the:330 claim LCD network) actually held.

Questions

Frequently asked
questions about BNA

How much does it cost to advertise at Nashville airport (BNA)?

A single unit or network runs $7,500 to $26,000 per 28-day period, depending on format and availability. A two- or three-network package runs $20,000 to $55,000 per 28-day period. Multi-network domination runs north of $70,000 per 28-day period. Quote-only lower figures appear on the kit; specific discounts come back at quote. Production and install are quoted separately when not included. Those are planning ranges; specific units and periods are quoted against current availability.

How is BNA airport advertising sold?

By the 28-day period on the current specifications. Digital networks run ten-second spots; loops range from:100 (about 10% share of voice) to:330 on the bag-claim LCD network (about 3% share of voice). Holds expire five business days after confirmation. Materials must be in market 14–18 business days before start for digital creative and 21–28 days before start for static creative. Creative requires airport authority approval.

Which concourse should I advertise in at BNA?

The one your audience's airlines use. Southwest concentrates on Concourses C and D (D is Southwest-exclusive). American shares Concourse C. Delta and United concentrate on Concourse B. International and partner carriers use the T-gates. Premier digital covers B, C, D, and the Satellite in one package; the three-wall concourse package over-indexes C and D. Confirm the airline map at contract — Concourse A is closed for reconstruction.

Can I reach connecting passengers at BNA?

Some, on Concourse C and D airside and on premier faces on those paths — and BNA is still primarily an origin-and-destination airport. Connecting passengers typically never see bag claim, the arrivals escalators, or the curb. If your brief is people actually in Nashville (Music City Center delegates, hotel guests, Broadway visitors), weight the O&D path. If your brief is a Southwest network, airside frequency is the point.

Can BNA advertising reach international arrivals?

Yes, after they join the shared public path. International arrivals on the T-gates reach public advertising at bag claim and the curb, not only at the gate. Volumes are smaller than domestic tourism; plan international as a layer, not the spine.

How far in advance should I book BNA for CMA Fest or a Music City Center week?

CMA Fest, NCBA, and ViVE: plan to hold four to six months out. ACG, 3DEXPERIENCE World, and NLC: eight to twelve weeks is often enough. Always-on periods are often workable at four to eight weeks.

Is BNA good for B2B advertising?

Yes — as a tourism-adjacent corporate and healthcare branding buy year-round and as a conference buy when your industry is at Music City Center. ACG, ViVE, NCBA, and 3DEXPERIENCE World are clear B2B peaks. Outside those weeks, target the metro employer base and Southwest/American frequent flyers — not every passenger as a local decision maker.

Do destination brands dominate the loops at BNA?

Hospitality, attractions, and arrival-moment services are natural buyers on claim and escalator inventory, especially in summer and around CMA Fest. That does not lock out B2B — it means category pressure on the O&D path is real in peak weeks, and departure-side walls plus quieter periods are often the better always-on plan.

Do universities advertise at BNA?

Yes. Vanderbilt, Belmont, Lipscomb, Tennessee State, and out-of-state programs recruiting Middle Tennessee students, plus alumni campaigns around commencement. Education brands EAM has placed in airports include Wharton, BYU, the University of Michigan, the University of Pittsburgh, and UT Dallas. Natural periods are late August, mid-January, and May.

When is creative due for a BNA flight?

Materials must be produced and received in market 14–18 business days before start for digital creative and 21–28 days before start for static creative to guarantee an on-time post. All creative is subject to airport authority approval before production or posting. Multi-network buys often include multiple screen sizes and orientations across claim LCDs, LEDs, and concourse walls.

Can I get category exclusivity at BNA?

Competitive separation may be possible, but it isn’t guaranteed; ask when booking and write it into the contract. Any separation has to be written into the contract. Ask for what is available in the quote and write any separation into the contract; do not assume category exclusivity.

What does EAM handle on a BNA campaign?

Everything after the objective. We check what's open for the week, which loops are crowded and which units will sell out, and where on the arrival path your audience actually walks. We recommend the mix, secure the units, traffic the creative through airport approval, confirm posting on day one, and deliver proof of posting and play logs after. If BNA is one market in a larger plan, the same relationship covers the others.

Independent airport advertising media agency. Est. 2015.

One airport or twelve.
Start with the media kit.

Send your work email for the media kit: formats, planning ranges, and how EAM works. We’ll follow up to learn who you need to reach and when, then come back with current availability and a recommended mix.

We’ll follow up to learn who you need to reach and when, then come back with current availability and a recommended mix.

Schedule a callSend a briefCall 800-936-1041

Independent since 2015 · 125+ airports · 40+ media vendors

Sources

Sources and
methodology

  1. Passenger statistics: BNA / local press — 25,715,851 calendar-year 2025 passengers (record). https://www.wsmv.com/2026/01/16/record-breaking-2025-nashville-airport-touts-more-than-25-million-passengers-traveled-through-bna/
  2. Fiscal-year traffic: Metropolitan Nashville Airport Authority — FY2025 ~24.7M; FY2026 26.7M (+7.7%). https://flynashville.com/news/nashville-international-airport-surpasses-milestones-in-record-breaking-year-of-growth · https://flynashville.com/news/press-releases/fy26-mnaa-marks-transformative-year
  3. Airline / concourse planning snapshot: flynashville airline information — Southwest C & D; American C & T-gates; public guides place Delta/United on B; T-gates for Aer Lingus, Icelandair, British Airways, Air Canada, WestJet. https://flynashville.com/flights/airline-information
  4. Southwest expansion: satellite gates and crew-base growth reported August 2026 (NBJ / local). Confirm live gate map at contract.
  5. New Horizon program: Concourse D extension opened July 2025; Concourse A reconstruction; multi-year $3B program toward ~40M capacity. https://flynashville.com/bna-new-horizon
  6. Event dates: Music City Center calendar — ACG Oct 9–14, 2026; NLC City Summit Nov 18–21, 2026; SCI Jan 20–23, 2027; NCBA Feb 1–4, 2027; 3DEXPERIENCE World Feb 14–17, 2027; ViVE Mar 14–17, 2027. https://nashvillemcc.com/calendar
  7. CMA Fest 2027: June 10–13, 2027, new Nissan Stadium. https://cmafest.com/ · https://nissanstadium.com/event/cma-fest-2027/
  8. Unit and network descriptions, screen counts,:10 spot / loop lengths, 28-day buying unit, published rate-card faces (used only to build outward ranges), hold/materials/POP/competitive-separation terms, departures-wall refresh and vertical guidelines, airline-restriction footnotes, and kit dating: current BNA airport media specifications / June 2, 2026 rate grid and photos deck. Unit rates are not published on this page. Concourse assignments can change; the live airline map is checked when planning.
  9. Pricing ranges and booking windows: EAM Advertising planning and buying data, 2015–2026. Quote-only lower columns on the kit are not used as published planning faces.
  10. University / tourism corridor context: public presence of Vanderbilt, Belmont, Lipscomb, TSU, Broadway / Music City tourism for audience framing. ---

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